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Proceedings Article
The Empire’s Ruling Art
Take the Rule of the Roman Empire over Britain as an Example
Hanxiang Mei, Runqi Wang
In 27 B.C., Gaius Octavian, through his clever political means, declared that he would restore the republican system and establish the Roman Empire. Rome’s expansion turned the Mediterranean Sea into an inner lake. Its territory, constituted of all its colonies, formed an ellipse around the Mediterranean....
Proceedings Article
Risk Management at Implementation of Social Projects of Public-Private Partnership
V I Shubina, L Y Shemyatikhina, M V Evseeva, K S Shipitsyna
In twenty years of establishing the foundations of the market economy in Russia, the main problem of innovative development has not been solved - attracting investments for the purpose of sustainable modernization and innovative acceleration. In order to attract investments and services of private business,...
Proceedings Article
A Study of the Impact of Chinese Star Cai Xukun Starring in the Prada Commercial Code Human on Chinese Young Consumers
Ji Shenran
Prada is an Italian luxury brand founded in 1913 that offers high-quality leather goods, clothing, and footwear for men and women. On May 31, 2019, Prada’s official Weibo announced that the famous Chinese singer Cai Xukun became its Chinese spokesperson. Cai Xukun is a singer and actor who is popular...
Proceedings Article
Comparison and Reference on Chinese and American Preferred Stock Issuance System
Ya Tao
Preferred stock is a mixed financing tool which risk is less than ordinary shares, but income is higher than bond. It has an irreplaceable position in the field of investment and financing, and has great demand of market. Western countries generally use the preferred shares, especially in America. Preferred...
Proceedings Article
The Influencial Factors and Economic Consequences of Corporate Investment Efficiency: A Literature Review
Jianyang Hu, Meixuan Kong, Keyun Wang
With the rapid economic development and fierce competition, the top priority of listed firms will be given to investment efficiency. This paper reviews the relevant literature on the factors affecting the efficiency of corporate investment and its economic consequences. First, this paper presents the...
Proceedings Article
The Current Situation, Dilemma and Way Out of the Auditory Transmission of Online Novels—The Example of Himalaya FM
Siyuan Wang
In recent years, as the audiobook industry continues to innovate, more people have become willing to pay for quality audiobooks. The explosion in market demand has provided a wide scope for the production and broadcast of audiobooks. However, along with the huge business opportunities, audiobooks have...
Proceedings Article
Research on the Dilemma of COVID-19 Governance
Ruicong Ma
The risks and hazards of the COVID-19 outbreak at the end of 2019 have seriously affected the normal production and living order around the world, and have had a significant impact on the economies and politics of various countries. Objectively understanding major public health emergencies and examining...
Proceedings Article
Research on the Impacts of Covid-19 on U.S. Medical Industry Based on Fama-French Five Factor Model
Yunqi Huang, Yi Li, Ruolin Wang, Haoran Zhao
Under the dramatic impact of Covid-19, the global economy has decreased sharply, and many countries have experienced negative economic growth during the pandemic. This study uses Fama and French Five-Factor model to investigate the reasons causing these changes and provide referential suggestions on...
Proceedings Article
Students’ Learning Experiences in the Foundation Year of a Sino-Foreign Joint University
Yimiao Chen
Transnational higher education (THHE) has developed rapidly in China. Over the past decade, its latest form, namely, cooperation universities have been established, which may lead the future development of TNHE. Considering studies on this type of institution are very limited, this research adopted a...
Proceedings Article
Study on the Enterprise Demand-oriented Industrial Internet Talent Cultivation Mode
Hong Wang, Shufang Zhao
The industrial Internet has been an important base stone for the fourth industrial revolution as a new thing brought about by the integrated development of the new generation of information and communication technology and modern industrial technology. To adjust to the talent demand of the emerging industrial...
Proceedings Article
The Strategic Choice of Hangzhou to Cultivate the World Advanced Manufacture Industry Cluster
Haiyan ZHOU
The world advanced manufacture industry cluster is the advanced manufacture network with the same target and mutual benefit, integration and connection, which is established on basis of the professional work division requirement, and could occupy the industry highlands worldwide. The cultivation of the...
Proceedings Article
Design of Body Slip Angle Observer for Vehicle Stability Control
Minghui Liu, Yongsheng Zhang, Liang Chu, Wenruo Wei, Jianwei Cai
Body slip angle is important for Vehicle Stability Control. Due to using sensors to measure body slip angle is very expensive, it is necessary to estimate it from other variables measured easily. A novel method based on non-linear robust observer is proposed for estimation body slip angle. Firstly, full-dimension...
Proceedings Article
Design of Cindelaras Batik Motif with Patterns Applied to Men’s Shirt
Salmadevi Tyasningrum, Indarti Indarti, Yulistiana, Urip Wahyuningsih, Inty Nahari, Deny Arifiana
Cindelaras is a folk tale that talks about an exiled king's son who meets his father as an adult, with his famous rooster. The purpose of this study is to describe the process of designing batik motifs with the source of ideas from the Cindelaras folk tale on men's shirts. The method used in...
Proceedings Article
Is Industrial Policy Still Applicable Today under Globalisation?
An Analysis of the Main Issues in Developing Countries
Xianni Ding
Although some countries or regions in East Asia achieved rapid economic development through the use of industrial policies after the Second World War, other countries or regions followed rarely succeeded. The effectiveness of industrial policy has become an important topic in academic research, but the...
Proceedings Article
Research on the Influence of E-sports News on Middle-Aged Audience Attitude
Siqi Liu, Zitong Shang, Yingzhuo Zheng
As E-sports is booming in China in recent years, E-sports news also appears in public in great numbers. Based on data analysis and literature review, it is clear that mainstream media’s attitude towards E-sports has converted in the last few years, but do these news reports actually affect people’s attitudes,...
Proceedings Article
Interpersonal Communication Research in Metaverse
Taking Si-Fi Films as Examples
Ziying Song
As an extension of the human body, media in different forms shape different characteristics of interpersonal communication. In the next generation of Internet communication forms, “Metaverse” uses VR, AR, MR, XR and other media technologies to break the boundary between virtual and reality, making interpersonal...
Proceedings Article
Improved Support Vector Machine Wireless Network Security Detection Algorithm Model
Xiujian Lv, ZhiCheng Sun, Jing Wang
This paper proposed a support vector machine SVM algorithm for WLAN intrusion detection, first calculates the information gain of network intrusion data, and selects the characteristics of properties having a greater impact on the classification from the raw data to optimize the parameters of SVM, Finally,...
Proceedings Article
Methods of Predicting the Brain Activity Based on Noun
Jianhua Jiang, Xu Yu, Zhixing Huang
Over the last decade, functional magnetic resonance imaging (fMRI) has become a primary tool to predict the brain activity. During the past research, researchers transfer the focus from the picture to the word. The results of these researches are relatively successful. In this paper, several typical...
Proceedings Article
Explore the Factors That Influence and Mitigate Loss Aversion
Zixuan Ye
Loss aversion is another theoretical cornerstone of Kahneman and Tversky’s prospect theor, which has been applied by behavioral economists in many fields such as consumption decisions, production/supply, investment[1]. Benartzi and Thaler first tried to explain the mystery of equity premium by using...
Proceedings Article
A Study on Tourism Development of Zhoushan Islands in the Post-epidemic Era--A Case Study of Dongji Island
Jiani Jin, Zimeng Wang, Hang Sun
By analyzing the current situation of tourism in the post-epidemic period, this paper draws the necessity of rational development, and gives countermeasures and suggestions for the development of tourism in the post-epidemic period in view of the problems existing in the Dongji Island Tourism, which...
Proceedings Article
Green Innovation and Economic Growth: Managing Environmental Sustainability in Emerging and Developed Countries
Sri Wahyuni
Nowadays, many companies in the world have implemented green innovation as part of their strategy to adapt to environmental changes and meet the demands of consumers and customers who are increasingly concerned about sustainability. Green innovation has an important role in increasing a country’s economic...
Proceedings Article
Hydroponic Automation With IOT and Real-Time Data-Logging For Optimized Crop Growth
M. A. Vijay Kamalnath, G. Tejaswini, N. Sudarshan, S. Ezad Basha, E. Vinay Kumar
Hydroponics is a soilless method of growing plants, has become popular due to its advantages over traditional soil-based agriculture nowadays. To minimize human intervention and no usage of land, we propose the design and development of an automated hydroponics system leveraging Internet of Things (IoT)...
Proceedings Article
Compressed Sensing Trilinear Model-based Angle Estimation for Bistatic MIMO radar
Xiaofei Zhang, Jianfeng Li, Ming Zhou, De Ben
In this paper, we address the transmit angle and receive angle estimation problem for a bistatic multiple-input multiple-output (MIMO) radar. This paper links MIMO radar angle estimation problem to the compressed sensing trilinear model. Exploiting this link, it derives a compressed sensing trilinear...
Proceedings Article
Influence of Social Media Marketing on Brand Awareness in Purchase Decisions of Umrah Travel Packages
Risda Radianti Ramli
This study aims to analyze the effect of social media marketing on the decision to purchase umrah packages with brand awareness as a mediating variable. The study was conducted on 100 respondents who were prospective umrah pilgrims in Makassar City using a quantitative approach through accidental sampling....
Proceedings Article
Influence Mechanism of Bilili Gourmet Videos on User Interaction Intention
Gai Wenxin
Bilibili has a unique user interaction mechanism. From an empirical point of view, this paper conducted in-depth interviews with users watching Bilibili food videos, putting forward the research hypothesis and model of this paper, and designed a questionnaire, analyzed the influencing factors of user...
Proceedings Article
Research on Application of Building Energy-saving Strategy in Building Design
Xuchen Zhang
Energy has become an important link in current sustainable development strategy. Construction of energy-saving building has become important development direction of urban construction in the future. Therefore discussion of building energy conservation has important significance on urban development...
Proceedings Article
Online Education: The Transformation in the Post-epidemic Era
Yang Liu
The outbreak of COVID-19 in 2020 has brought about a blowout outbreak of online education, which has greatly promoted the development of online education and accumulated rich experience in online education. With the stabilization of the epidemic and the reflection of a series of pending problems faced...
Proceedings Article
Reconsidering Neoliberal Solutions to Poverty from an Anthropological Perspective
Using the Bottom-of-Pyramid (BOP) Approach and Micro-Credit as Examples
Yukun Sun
With the emergence and spread of precarity not only of the working class, the instability, and unsustainability of the existing structures underpinned by neoliberalism in most regions of the world have been critiqued a lot. However, in addition to labor practices, the impact of other forms of development...
Proceedings Article
Marketing Recommendations with Association Rules for Retail Business
Jian Chen
This paper describes data mining and association rules algorithm related theories and proposes several specific and feasible marketing recommendations results for the supermarket business. The work shows that although some patterns do not have a relatively high degree of confidence-support rate, the...
Proceedings Article
Economies of Scale and Provision of Technological Efficiency in Agricultural Complexes
S M Ergin, G Mabiala, I Ya Sidorenko
The article sets forth a generalized understanding of economies of scale in agrarian production as a complex integrative phenomenon, implemented in a unity of three components – the intra-branch scale effect in agrarian production, the quality effect, the number of enterprises and the effect of their...
Proceedings Article
Multi-objective Genetic Algorithm based on Game Theory and its Application
Jian Chi, Yanfei Liu
Mufti-objective optimization has been a difficult problem and focus for research in fields of science and engineering. There already have a lot of classical methods for solving mufti-objective optimization problems before evolutionary algorithms were introduced in 1985. Classical mufti- objective optimization...
Series: Advances in Engineering Research
Proceedings Article
Energy measurement for mobile phone's datacompression and transmission
Bowen Yu, Yu Zhang, Lubin Li
Cloud service has been widely used in people daily life for its convenience and security. In general, there are two sub processes in the course of the interaction mobile devices and cloud servers: data compression and transmission. In this paper, we present a test methodology for evaluating energy cost...
Proceedings Article
Why are Chinese High-school Girls Anxious About Their Appearances?
Zihan Yang, Honggu Zhou
Appearance anxiety has already become a common phenomenon in today’s society. Some high school girls begin to worry about their appearances and even feel anxious about the narrow definition of beauty and the influences of other people. This study utilizes online questionnaires to explore high school...
Proceedings Article
The Dynamic Impact of Financial Disintermediation on Credit Business of Chinese Commercial Banks Macro Data from China’s Capital Market
Ruixiong Qi, Li Zhang, Yan Liu, Hao Lu, Zhijun Liu, Yuanyuan Shen
Commercial banks play an important role in China’s financial system. However, financial disintermediation has a significant impact on the traditional credit business of commercial banks. The scale of commercial banks’ capital stock has been gradually diverted from the source, causing a certain impact...
Proceedings Article
Investment in Online Learning in Russia from 2016 Through 2018
M V Makarova, D V Gubeladze, E A Sinelnikova
This study seeks to analyze public investment in education from 2016 through 2018. The paper outlines the ever greater role of online learning in the Russian education market, in particular that of the MOOCs. It further defines the role of further education and advanced training. The authors point out...
Proceedings Article
Education and Peacebuilding: Analysis Based on Theory and Big Data
Xiaofan Hong
Education is always thought to be an effective method that can civilize human beings [1], generate national unity [2] and liberate people from the innocent and savage stage [3]. To explore whether educated people are less likely to use physical forces in conflicts and to what extent can education contributed...
Proceedings Article
Influence of Organizational Communication and Work Discipline on Employee Productivity Mediated by Work Environment
Mustawakkal Mustawakkal
This study aims to analyze the effect of organizational communication (X1) and work discipline (X2) on employee productivity (Y), with the work environment (Z) as a mediating variable. The research population consisted of 130 employees of J&T Express Makassar, with a saturated sampling technique....
Proceedings Article
The Application of Artificial Intelligence in Ocean Development : In the View of World Expo 2010
Yang Yu, Zhenxing Cheng
Under the background of global ocean development, artificial intelligence has increasing importance which urges the improvement of traditional research and exploration methods. Marine applications of artificial intelligence have been further practiced and expanded by Shanghai World Expo, which reflect...
Proceedings Article
How Do Managers Hedge Against Oil ETFs in the COVID-19 Pandemic?
Yuhan Gao, Yi Wang, Yongxi Wang
During the COVID-19 pandemic, the oil price fluctuated significantly due to dramatic changes in oil supply and oil demand, which leads to high volatility in oil-related assets and induces an urgent need to alleviate risks. We use a market neutral strategy to assess the results of hedging against oil...
Proceedings Article
Introduction of Function and Market Research About Magic Garden
Liping Chen, Tongying Wang, Qian Chen
In this paper, our team has launched a product we designed: “Magic Garden”. In this article, this work analyzed the availability of this product and the relevant information, and this work analyzed the literature we found and the content of questionnaire. After analyzing this set of data and positioned...
Proceedings Article
Improved Nonnegative Matrix Factorization Based Feature Selection for High Dimensional Data Analysis
Lincheng Jiang, Wentang Tan, Zhenwen Wang, Fengjing Yin, Bin Ge, Wendong Xiao
Feature selection has become the focus of research areas of applications with high dimensional data. Nonnegative matrix factorization (NMF) is a good method for dimensionality reduction but it can’t select the optimal feature subset for it’s a feature extraction method. In this paper, a two-step strategy...
Proceedings Article
Regional Problems of Employment of University Graduates in Conditions of Low Entrepreneurial Activity
M K Belyaev, A V Borisov, T D Okuneva
The problem of unemployment among university graduates is a consequence of changes in the structure of production and the economy of Russia, the weakening of state control and regulation. University graduates face a lot of problems when searching for jobs, being insufficiently in demand on the labor...
Proceedings Article
Air China’s Customer Relationship Management a Case Study in China’s Airline Industry
Zhenxu Sun, Jiamin Tang, Xiaoyi Wang, Xin Yang
Since the full-scale outbreak of COVID-19 in 2019, the global aviation industry has been greatly affected, and customer relationship management has become increasingly important for aviation companies. How to improve customer satisfaction and increase customer retention has become a higher priority in...
Proceedings Article
Research on Web3D in Distributed Monitoring and Control Systems
Xinglin ZHANG, Yuyue DU, Xia JIANG
Web3D technology, with the advantages of realistic scene simulation and intelligent interaction, has been widely applied to many fields, like electronic business and medical treatment. Aiming at the problems of abstract information and poor interactivity in traditional Distributed Monitoring and Control...
Proceedings Article
Phone Boost Self-Control or Control You
Wenkang Yu
This article mainly focuses on that mobile phone nearly covers every aspect of people’s lives nowadays. Every coin has two sides, although mobile phones bring a variety of advantages to people’s lives, they cause a number of challenges that ruin people, especially those people who are lack of self-discipline....
Proceedings Article
Sports TV Rights Sales Analysis
Kang Tan
In recent years, the sports TV rights sales prices rose rapidly, increasingly diversified sales, sales of television rights has become the main source of major sports events, the paper will be sold in an initial basic understanding of sports TV rights situation Based on the sales of sports TV rights...
Proceedings Article
The Nature and Restriction of the Crime of Helping Information Network Crime
Jindong Gu, Shuhui Song
Given the huge number and rapid growth rate of cases related to the crime of helping information network crime, it can be concluded that the crime is likely to be abused. In practice, the crime does not depend on its downstream crimes and the standard of ‘knowing’ proves rather ambiguous. In theory,...
Proceedings Article
Application of Improved Genetic Algorithm in Reliability Optimization of Multi-agent Intrusion Detection
Shaokun Liu, Lina Yu, Yi Fang
Detection agents in a dynamic network environment has difficult to optimize the reliability , and this problem is a typical Nondeterministic Polynomial Completeness puzzle.This paper proposed an improved genetic algorithm to solve the optimization problem, conscientiously introduced the greedy algorithm,...
Proceedings Article
Positive Effects of Covid-19--Digital economy
Meijing Su
Under sudden outbreak epidemic, the economies of countries around the world have received a severe blow. But there are good potential developments, most notably in the digital economy. In the face of various lockdown policies, the epidemic has undoubtedly promoted the rapid development of the online...
Proceedings Article
Research on the Coverage of Different Newspapers Under Major Disasters
Take Henan Daily, Henan Business Daily and Dahe Daily’s Coverage of the July 20 Henan Rainstorm as an Example
Yuhan Wang
The significant economic losses and casualties caused by Henan rainstorm on July 20, 2021 has been closely followed by domestic media. This paper has analyzed 181 news reports concerning the devastating floods from July 21 to July 31 by Henan Daily, Dahe Daily and Henan Business Daily using the method...