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2297 articles
Proceedings Article

Research on the Curriculum of Marketing Major in Higher Education Institutions——Based on Research-based Teaching

Pu Li, ChunPing Huang, WenJia Ji
Where changing social circumstances demand reform of marketing, this in turn provokes new thinking in marketing education. Therefore, research on the marketing professional curriculum is becoming more and more important. The curriculum on the basis of research-based as the interface between research,...

The Influence of E-Service Quality on Electronic Word of Mouth (E-WOM) Through E-Satisfaction on Over The Top (OTT) Streaming Media Users

Lili Adi Wibowo, Rd Dian H. Utama, Nisha Ulya Tjasbari
This research aims to obtain an overview of e-service quality regarding E-WOM through e-satisfaction among Netflix Over The Top (OTT) Media Users. The approach to this research uses quantitative methods by collecting data from 200 respondents randomly selected from the total population of the Indonesian...

Visual Communication Design of "Going as Wanted"

Lina Zhu
Design is defined to be a dynamic course where plans, imaginations and solutions are shown through visual communication, especially the development of design and visual communication has brought infinite convenience to the society and human being, promoting information communication between people and...
Proceedings Article

An Empirical Statistical Research on Chinese College Students’ Academic Reading Behavior Based on a Marxist view of Practice

Ruilan Liu, Xiaohan Yu
The academic reading situation of Chinese college students does not give grounds for optimism. Improving their academic reading motivation and reading ability has become a top priority. Analysis was performed by SPSS software and supplemented with open-ended questions. This paper explores the relationship...

On the Innovative Way and System Demand for the Development of Teachers of Professional Courses in Higher Vocational Colleges in the Internet Era

Lihuan Liu, Jiang Cen, Huifang Xiao
Teachers of professional courses in higher vocational colleges have dual attributes of higher education and professionalism. Under the background of Internet plus era, it is necessary to innovate the path of the development of professional course teachers in higher vocational colleges in order to meet...

The Research on the Social Integration of the Top Management Team

Lin Yu
Social integration of top management teams is an important condition for sustainable development of enterprises.The article points out that social integration involves social capital integration, emotional conflict integration, the level of information exchange, collective decision-making level and team...

Construction and Strategy Analysis on the Talent Cultivation Program of New-Type Application-Oriented Undergraduate Colleges

Zhu Qiu, Xi Zhang, Genhua Zhang
New-type application-oriented undergraduate colleges are an important part of China’s higher education landscape. The top-level design of the overall optimization of the talent cultivation program is an important link for the colleges to form characteristics, enhance core competitiveness, and promote...

PAN Reflex in Maya Language in West New Guinea: A Preliminary Study on Understanding The Concept of South Halmahera-West New Guniea

Paesal Hadi, Burhanuddin, Sukri
This study aimed at uncovering reflexes of the Proto-Austronesian (PAN) in Maya language, spoken in Raja Ampat, West Papua province, and verifying the concepts that define South Halmahera-West Papua group proposed by Adriani and Kruyt (1914), Blust (1993), Ross (1994), and Kamholz (2014). To achieve...
Proceedings Article

Computer aided design of portable computer

Ledan Huang
Portable computer modeling design is mainly about different shape elements on decomposition and combination, including dots, lines, surface, body, color, texture etc. In order to make all the shape elements to be highly harmonious and acceptable, computer producers have to use the methods of unity and...
Proceedings Article

SQL Injection Attack: Detection, Prioritization and Prevention

Gaurav Tiwari, Aman Singh Chauhan, Divyanshu Tripathi, Satyam Kumar, Swapnil Kaushal
SQL Injection remains a persistent and evolving threat to the security of web applications, as it allows attackers to change database queries to gain unauthorized access or seize control of systems. Despite numerous mitigation tools, SQLi continues to appear among the top OWASP vulnerabilities due to...
Proceedings Article

Research on the WeChat Concern of Tourist Attractions Based on Internet Big Data——Taking Li Garden of Wuxi as an Example

Hong-ying Zhang, Xiao-wei Bian
Big data is mainly represented by digital, text, photo, video, audio and other data information existing in the network space. At present, it has become a hot topic to carry out relevant research with a variety of digital footprints. This paper collects the WeChat tweet digital footprint of Wuxi Li Garden...

The Impact of International Direct Investment on Chinese Economy

Yingdong Chen, Xiaocheng Sun
In recent years, with the rapid development of economic globalization, the rapid growth of China’s economy, because of its vast territory and abundant resources, China has now become the country with the largest accumulated foreign investment, and its number is still rising rapidly. Foreign direct investment...

Digitalization as an Aid and Hindrance to Knowledge Management

N.S. Zimova, E.G. Ksenofontova
Management and control depends on information in all areas. Therefore, the increasing capabilities of the information technology increase management potential. Trying to rely on the knowledge of all employees of the organization, top managers often care about collecting, exchanging and digitizing a large...

Investigation on the Objective, Logic, Impetus and Route of Sport Reform in China based on the Background of Comprehensively Deepening Reform

Jian Wang
The origin of sport reform must start from “principal contradictions and secondary contradictions” and “social existence and social consciousness” of materialism. Since the "sports reform" was put forward at the Third Plenary Session of the 18th CPC Central Committee, the contradictions of Chinese sport...

Universality of Calogero-Moser Model

M.A. Olshanetsky
Pages: 522 - 534
In this review we explain interrelations between the Elliptic Calogero-Moser model, the integrable Elliptic Euler-Arnold top, monodromy preserving equations and the Knizhnik-Zamolodchikov-Bernard equation on a torus.

Study on American University Education

Yan Zhu, Guang Yuan, Shuai Yuan
The goal of visiting University of Minnesota is observing and studying U.S. university education and finding similarities and differences both Chinese education and American education to estimate university education of Xi'an Polytechnic University. Based on visiting the University of Minnesota, A lot...

Analysis on Regional Economy Development View and Model

Weiwei Zhu
Regional economic development is the top priority of China's political construction and economic construction, involving social stability and national security issues. Therefore we can say regional economic development is the only way to implement the scientific concept of development and build a socialist...
Proceedings Article

Scaled Model Tests on the Influence of Reinforcement Spacing on the Deformation of Reinforced Retaining Wall

Di WU, Jianjian WU, Qian LI
Reinforced earth retaining wall is a kind of retaining wall which can bear lateral pressure of soil, which is made up of fill, stressed geosynthetics and retaining blocks. It can enhance the strength and stability of soil with the interaction between the reinforced material and the soil by arranging...

Construction and teaching practice of provincial top-quality online open course of fresh electronic commerce and cold chain logistics

Jiajia Ren, Xiaosheng Yu, Mengmeng Zhang, Han Bing
Through designing teaching situation, organizing fragmented teaching content and resources, and supplementing and expanding traditional classroom, excellent online open course has played a great role in promoting classroom reform and innovation in higher education. Fresh e-commerce and cold chain logistics...

Investigation and Analysis on the System and Path of Revitalization of Rural Talents

Zhou Shuhan
The report of the 19th CPC National Congress pointed out that agriculture and rural issues are fundamental to the country’s economy and people’s livelihood. We must always make solving problems related to agriculture, rural areas and farmers the top priority of the Party’s work and implement the rural...

Focusing on Poverty Alleviation to Secure a Decisive Victory in Building a Moderately Prosperous Society in all Respects —Based on Targeted Poverty Alleviation in Hunan Province

Wei Wen
Poverty alleviation is the key and difficult point as well as the focus of the Party to lead people to secure a decisive victory in building a moderately prosperous society in all respects and realize the first "Centenary Goal". It is also the top priority of Party and governmental work in Hunan province....
Proceedings Article

Active LSP based structure for Holographic 3D Video Display

Hao Wang, Ming-Hua Zhang, Chuan Shen, Sui Wei
A novel structure hybridized localized surface plasmons (LSP) with liquid crystals(LC) to offer active modulation on sub wavelength structure, it allow for CMOS-compatible fabrication is presented with theoretical explanations and the results of numerical simulation. Among the candidate devices for true...

Analysis of the Current Employment and Development Space of Ceramic Major Students

Yongmei Wu
China refers not only to China but also to porcelain. The brilliant ancient ceramic culture has always been the pride of the Chinese nation. Chinese ceramics have a wide range of awareness both at home and abroad, but the employment status of current ceramics majors is not satisfactory. The purpose of...
Proceedings Article

Calculation method of main cable saddle of suspension bridge based on energy method

Juan Luan, Xianwu Hao, Ruifang Duan
In order to ensure that the main tower of the suspension bridge is always in a safe state during the lifting process of the stiffening girder, the reasonable determination of the main cable saddle push and push stage is very important. Based on the energy principle, the Rayleigh-Ritz method is used to...

The Hierarchical Organization of Prefrontal Cortex of Working Memory

Huanyan Zheng
Working memory is a dominant topic in neurobiology that has been investigated frequently. The hypothesis related to the mechanisms of working memory leads to high controversy among scientists. More specifically, how working memory is organized to allow short-term retention of information without the...

Cashless Tapping Behavior: Customer Decision-Making Process of Chip-Based Electronic Money in Indonesia

Ervan Togatorop, Dwiki Satrio Hutomo, Noveri Maulana
Electronic payments offer secure and convenient fund access, reducing cash and check reliance for merchants and attracting wider customer bases. Non-cash transactions surge, outpacing cash. An electronic money chip securely stores values on a chip or server. This research examines factors driving electronic...
Proceedings Article

Design and Analysis of Non-Conventional Type Cigarette Automatic Palletizing Tray Institutions

Weimin Lin, Kangqi Mu, Dong Sun, Ping Zuo
Aiming to solute low efficiency in sorting and packaging process of non-conventional type cigarette, a steady and rapid automatic palletizing tray institution was designed in this paper. Based on the three-dimensional model of the institution established by software of SolidWorks, the mechanical properties...
Proceedings Article

Visualization and Analysis of College Students’ Mental Health Based on CiteSpace Knowledge Graphs

Wenbo Yu, Jia Zhang, Yulong Tan, Tianyu Mu, Zhuoran Li, Yinghao Zhu
Purpose: Through the visualization and analysis of knowledge graph, this study explores the publication status, journal distribution, research power, hotspots, and development trend of the research field of college students’ mental health in China in the past ten years, which will provide a reference...

Research on Benefits of Executive Shareholding in Development of Companies

Ruoyu Wang
As main participants of the market economy, enterprises play an important role in the market. How to accelerate the development of the company and promote the company's performance are important problems that plague the company's top management. From the viewpoint of executive shareholding,...
Proceedings Article

Exploring the Effects of Artificial Intelligence on Employee Motivation, Performance, and Workplace Results: A Systematic Literature Review

Ashish Chopra, Anusha Priya
Artificial intelligence, or AI, can impact human resources management in good and bad ways. In the last 20 years, researchers have studied how AI affects workplace results more closely, but there hasn't been a complete review of all this research. A full review is important because: (a) it can help...
Proceedings Article

Experiment and Numerical Simulation study of Trilateral Load of Ultra-high Performance Concrete Pipe

Lei He, Li Zhou, Shanqing Ma, Wei Wang, Yuan Lu, Zengli Shi
This research examined the mechanical characteristics and failure patterns of ultra-high performance concrete (UHPC) pipe through trilateral loading test and numerical simulation. The test results provided critical data, including crack load, failure load, and load-displacement curves. The findings indicate...

Building a Strong Customer-brand Relationship From CBBE

Liang Qiao, Hui Wang
As business competition gets more and fiercer, corporate competition accordingly escalates from parts to the whole. On top of it comes the brand competition, and plays a crucial role in the process. This article cited Olin's description and gives a detailed discussion on the elements of Keller's (1993)...

Analysis of Factors Influencing Consumer Behavior in Buying Prepaid Cell Phone Cards During the Covid-19 Pandemic

Nico Lukito, Renny Risqiani, Kurniawati Kurniawati
The COVID-19 pandemic has impacted public health, economic conditions, education, and social life. The government implemented a study and work-from-home policy and made prepaid cell phone card operators necessary telecommunications providers for community activities during the Covid 19 pandemic. Product...

Inequality and Optimal Top Income Tax in Australia

Haibin Lin, Chang Tian
Inequality is a widely discussed topic and common phenomenon all over the world. This report provides a board view of inequality in Australia, which has top rank equality among 35 OECD countries. Although inequality has been upward trending for all over the world include Australia. For various inequality...

Reflection on the Popularization of Inverted Classroom in the Era of Mass Higher Education

Xiaoxun Huang
In recent years, colleges and universities in China generally call on teachers to adopt the teaching mode of inverted classroom in course teaching. Starting with the teaching concept and characteristics of inverted classroom, this paper analyzes the requirements of high-quality inverted classroom on...
Proceedings Article

Recommending scientific papers through a method based on bibliometric measures

Álvaro Tejada-Lorente, Carlos Porcel, Juan Bernabé-Moreno, Enrique Herrera-Viedma
We present a quality-based fuzzy linguistic recommender system for researchers. We propose the use of some bibliometrics measures as the way to quantify the quality of both items and users. The system takes into account the measured quality as the main factor for the re-ranking of the top-N recommendations...

Research on the application of data middle platform technology in the construction of smart campus in Vocational Colleges

Haijian Zhang, Dan Sun, Haipeing Shao
With the continuous development and popularization of information technology, educational data governance has become a major trend to promote the development of college informatization. This paper takes data middle platform technology as the core to carry out research, takes "data empowerment, service...

Analysis and Countermeasure Research on the Reserve Talents of Snowboard Parallel Giant Slalom Referees

Shuai Chang, Feng Feng, Jian Huang, Yu Wang, YiQiu Wang
By the methods of literature, mathematical statistics, questionnaire and logic analysis, combined with the basic situation of the snowboard parallel giant slalom referees reserve talent at the present stage and the cultivation and situation in recent years, the present situation of the parallel giant...

Evaluation and Improvement of E-toll Card System at Toll Gate

Muhammad Syarif, Rachmad Hidayat
The research was conducted to the manager or operator of toll road and e-toll users to find out what problems happened in transactions with e-toll cards. The purpose of the E-Toll Card is to simplify transactions and to unravel the traffic jam at the Suramadu toll gate. The methods used were the critical...
Proceedings Article

Impact Analysis of the Valve to the Limition Characters of Reciprocating Compressor

Zhang Si-yang, Xu Min-qiang
Valves play an important role in the reciprocating compressor running, which will open and close according to the different piston work phases in the reciprocating compressor to control the gas discharge or suction. The time to open and close of the valves have limited with many affection which affects...

Identification and Analysis of Risks Faced by Farmers’ Professional Cooperatives

Zhou Teng, Liu Yao yao
In the context of rural revitalization, as the basic micro-main body of modern agricultural economic development, farmers’ professional cooperatives, on the one hand, undertake the historical mission of building a new agricultural management system, and on the other hand, they are committed to solving...

Wireless Sensor Networks: A Survey of Design Challenges, Routing Protocols, and Emerging Applications

Rohit Sharma, Prashant Sharma, Pawan Bhambu
Wireless Sensor Networks (WSNs) are a popular area of study, with applications in recent trends such as environmental monitoring, smart agriculture and military surveillance. The Internet of Things is a type of large-scale system where the sensors use the wireless sensor networks for environmental monitoring...

Cultural Anthropology, Cast Hierarchy and Religious Values in Modern India*

Elena N. Anikeeva
This paper dedicates to complex problem of interrelations between Indian cast system and cultural anthropological traditions, which are rooted in religious values. Indian cultural anthropological division by cast shaped through the ages up to now is alive notwithstanding many-folded modernization in...

China’s Higher Education Reform under the Epidemic Crisis

DeMin He, WenHui Li
Since the outbreak of COVID-19, our lives have been greatly affected. Thus, the Ministry of Education proposes to adopt the advantages of the Internet and use online platforms to carry out online teaching and achieve “stop class and never stop learning”. At this time, online education naturally became...

Research on Ontology Model of the Urban Critical Infrastructure System Interdependence

Shiying Wang, Xiangyang Li, Guanghua Yu
The paper uses ontology method to describe complex interdependency in urban Critical Infrastructure System (CIS). Through the literature review, existing research results have not been excavated the essential causes and influencing factors of the urban CIS interdependency formation. Because the complex...

The Existence of Subak Teba Majalangu Ecotourism as a Protection Solution from Land Conversion

Gede Indra Winata Putra, I Made Minggu Widyantara, Ida Ayu Putu Purnam Asri, Ni Luh Ari Andini Adnyana
One of the top vacation spots for both domestic and international travelers is Bali. The richness, natural beauty and diversity of arts and culture are the main attractions. Therefore, the tourism sector in Bali is highly relied upon by the Bali Provincial Government and the Balinese people as the driving...
Proceedings Article

Extensive Rooftop Expression Identification and Spatial Analysis

Ashok Sangle, Prapti Deshmukh
This Research is going to explore innovative ways for Site Evaluation and Potential Assessment to utilize sunlight hitting rooftop extent for green energy potential and agriculture practices. It may intend to green energy, green roofs and water harvesting as per extent area. In this scenario, it is essential...
Proceedings Article

Study on The Coupling and Coordinated Development of Urban Resilience and New Urbanization Level in Chengdu-Chongqing Economic Circle

Zixiao Li, Yixi Wang, Zhiyu Liu, Wenxin Zhou, Zhixuan Huang
Urban resilience is a powerful guarantee to promote high-quality urban development, and there is a strong relationship between it and the level of new urbanization. Taking a total of 16 cities in the Chengdu-Chongqing economic circle as an example, this paper constructs a comprehensive evaluation index...

Research on Investment Portfolios of the Low-Altitude Economy Sector in the Chinese Stock Market

Xueyu Zou
This paper focuses on the low-altitude economy sector in the Chinese stock market, aiming to explore the applicability of the Markowitz Portfolio Theory in this sector. Using Python as a tool, 14 financial indicators were selected as common factors from four dimensions: profitability, operational capacity,...
Proceedings Article

Research and practice of inertial measurement unit software productization

Yuzhao Tian, Li Zhou, Qi Li, Yi Feng
With the top-down promotion of the product design of inertial measurement unit, software, as an important component of inertial measurement unit products, plays an important supporting role in the product design. The design and development of software products are dominated by "generalization, serialization...