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17248 articles
Proceedings Article
The Scenario Analysis for NPV and IRR in Mutually Exclusive Projects
Jundi Ren
In the real world, the project of business decision is relatively long and requires more capital investment, which leads to higher requirements for the feasibility of project investment and scientific decision-making. To improve the science of business decision-making, the application of a series of...
Proceedings Article
Parental Factors Influencing Expenditure in Preschool Education: Evidence from 2018 China Family Panel Studies (CFPS)
Ruimiao Li, Tao Liu, Xuanwen Liu
The disparities in parental investments might affect preschool children’s early learning experiences and quality, and result in inequality in children’s future development. Based on 282 three-to-five-year-old children and their families from the China Family Panel Studies in 2018, this paper adopted...
Proceedings Article
Analysis of the Net Present Value and Equivalent Annual Cost in Optimal Machine Life
Xuefei Cui, Yuqing Li, Xiaole Wang, Ziyi Wang
Both net present value (NPV) and equivalent annual cost (EAC) are appropriate methods for modifying an investment project. While Net Present Value may assist investors in evaluating the project’s cash flows, EAC illustrates the cost of several projects over a year. The purpose of this research is to...
Proceedings Article
Research of LED lamp constant current driver software system
Ling Liu
The LED lamps replace traditional lamps is the direction of development domestic and abroad.It mainly introduced the LED lamp brightness control method from the aspect of software, then research and production of the LED efficient drive based on a IC chip digital boost constant current regulator, for...
Proceedings Article
Dsign of Low-voltage Power Supply Drive Circuit Based on the Piezoelectric Ceramic Transformer
Yueting Yang, Yan-song Ding, Jia-jian Liu
The piezoelectric ceramic transformer has the advantages of high conversion efficiency, high pressure, electromagnetic compatibility,etc.It overcomes the shortcomings of large electromagnetic interference, low conversion efficiency , a large volume, etc. Using IR2184,the paper designs piezoelectric ceramic...
Proceedings Article
Analysis of Success Factors and Developing Potential of Pop Mart
Feier Liu, Linfeng Lyu, Kaize Yang
This study discusses the rising reason of POP MART, respectively, on the marketing strategy and IP analysis. Otherwise, it also makes a potential analysis for POP-MART to discuss the competition between substitutes and the future development of the blind box economy. For the special marketing strategy...
Proceedings Article
The Development of Male Gender Roles Depiction in American Commercials--Taking Old Spice as an Example
Shiqi Liu
Advertisements are projections of social values and representative glimpses of the cultural background of periods of time, and one of the apparent changes in commercial narratives is the common perception of gender roles. In this paper, several commercials of American male grooming brand Old Spice are...
Proceedings Article
Analysis of Tencent’s IP Convergence Development Strategy
Hao Jiang, Qingyi Liu, Yi Wang
Tencent, as the leading enterprise in Chinese entertainment sector, holds a very large market share. However, as competition becomes more and more intense and diversified, and viewers’ demand for content gradually increases, Tencent must respond if it wants to maintain its previous dominant position,...
Proceedings Article
From Passive to Controlled: The Car Reshapes the Gender Temperament of Chinese Women a Consumer Sociological Perspective
Zhikun Liu
In the consumer society, the automobile as a new way of gender practice has a very important impact on the reshaping of women’s gender temperament. While cars help people to achieve spatial movement, they will also affect people’s temperament judgment of the car operator. Through the study, it was found...
Proceedings Article
Use of Watermark in Educational Administration System
Yi Liu, Siyu Lai
With the widespread use of watermark in video, audio and image, propose a relational database based watermark embedding and extraction method. The algorithm utilizes the single—multiple mapping approach to plug in watermark, which scatter the distribution of watermark information and enhance the anti-attack...
Proceedings Article
DWT Based Blind Watermark in Relational Database
Yi Liu, Juan Wang
Aiming to balance the robustness and imperceptibility of database watermark, propose a wavelet transform (DWT) based blind watermarking algorithm. The algorithm screens candidate attributes that can be embedded watermark and conducts subset segmentation and rearrangement, and then performs DWT transformation...
Proceedings Article
A Review of Special Education for Autistic Children
Jianhan Liu
The educational development of children with autism is an important social issue today. Many children with autism often have many unexpected situations when they receive the same education as ordinary children, and many parents and teachers fail to identify the educational deficiencies and needs of children...
Proceedings Article
An Approach on Optimization of ZigBee Network Routing Algorithm
Haofan LIU, Ping Li
ZigBee routing protocol study and optimization for the problem of the effects of flooding AODVjr algorithm RREQ packet. By introducing new coordinate parameters and other methods to control the RREQ packet forwarding. Network robustness problem and prolong the life of the network, by changing the algorithm...
Proceedings Article
Financial Statements and Analysis, Taking Tencent as an Example
Sijia Cai, Yuxuan Che, Dingyu Duan, Haoyang Liu, Yabei Yang
It is important to figure out a company’s financial situation in order to analysis investment, borrowing, mergers and acquisitions, fraud surveys, and competitive intelligence. This is also beneficial when assessing the corporation financial situation itself. This paper studies a typical enterprise in...
Proceedings Article
Influential Factors of Sales Revenue in the Fast-Food Industry
Rui Liu, Yueyang Sun, Jiaxiang Wang
Fast food refers to popular catering that commercial enterprises quickly supply. The fast-food industry, which can be processed quickly and eaten anytime and anywhere, has become increasingly important in the wake of COVID-19. The purpose of this article is to study the different factors that affect...
Proceedings Article
Four Risk Factors Associated with Adolescent Depression: Discrimination, Academic Stress, Migrant Status and Family Bullying
Yutong Liu, Jiachen Shi, Linlin Song, Shu Shi
Mental disorders have now played an increasingly crucial part in triggering disability, among which depression is especially worth attention. Its prevalence has been very high worldwide, especially in undeveloped and unwealthy countries and areas. This mental disorder can be found in a wide range of...
Proceedings Article
A New Method of Detecting Network Traffic Anomalies
Jun CAI, WaiXi LIU
As Internet communications and applications become more and more complex, accurately describing network traffic information and rapidly monitoring network traffic anomalies have become increasingly challenging tasks. In this paper, we present a framework and method for monitoring network traffic through...
Proceedings Article
A Robust Large Envelope Flight Controller Design Method based on the Particle Swarm Optimization Algorithm
Zhanqi Fan, Lin Liu, Xun Sun
A robust flight control method based on the particle swarm optimization (PSO) algorithm is approved in this paper. Because of non-modeling dynamic character and parameter uncertainty are taken into consideration during the controller design process, the flight controller has strong robustness, excellent...
Proceedings Article
Does Gender Diversity Matter? Study of Female Directors and Corporate Performance
Evidence of China
Jie Liu
With the improvement of women’s social status, women try to seek higher positions in firms. The female perspective is prevalent in corporate governance researches. This study aims to figure out does gender diversity on boards influences corporate performance in China. The researcher uses panel regression...
Proceedings Article
Analysis of the Advantages and Disadvantages of Internet Hot Words in Teaching Chinese as a Foreign Language
Wenyue Liu, Dan Xu, Fu Xinjun
As the language that carries Internet culture, Internet hot words are gradually becoming mature with the development of the times. With their increasing influence in social life, in recent years, scholars have aroused the research of Internet hot words, and achieved good results. certain results. Hot...
Proceedings Article
Enhanced Vehicle Tracking Using YOLO 11 and U-Net for Real-Time Segmentation and Identification
M. Shanmuga Sundari, Kbks Durga, G. Naga Satish
Vehicle tracking plays a crucial role in intelligent transportation systems, traffic monitoring, and autonomous driving. Traditional tracking approaches often struggle with occlusions, varying lighting conditions, and com- plex backgrounds. This paper proposes an innovative method that integrates YOLO...
Proceedings Article
Wavelet Image Denoising Based on The New Threshold Function
Hui Tang, Zengli Liu, Lin Chen, Zaiyu Chen
A new threshold function was proposed to overcome that hard threshold function is not continuous, soft threshold function has constant deviation and derivative discontinuity defects. It will be applied to using different thresholds denoising method with different decomposition level based on the D.J...
Proceedings Article
Explore Not Independence and Correlation of Random Variables and Methods to Judge Them between Stocks
Han Han, Zhehan Wang, Qixun Dong, Zugen Liu
In recent years, whether there is independence and correlation between stocks and how to use research results to minimize risks and maximize investment returns in the stock market have attracted the attention of many economists, mathematicians, and the public. It is worthy of discussion about how to...
Proceedings Article
Whether Social Media Makes People Feel Happy or Anxious?
A Quantitative Study on the Emotional Impact of Social Media on Different Age Groups
Qingling Bao, Jiayi Liu, Yuhan Wan, Yuxin Zhong
The rapid development of social media has brought many changes to people’s lives. People can understand each other’s life and daily dynamics faster and more conveniently. However, while social media brings convenience and happiness to people, it also brings anxiety to people’s fast-paced life. Of course,...
Proceedings Article
The Design and Implementation of the Tracking and Monitoring System for Gerocomium based on Semi-active RFID Technology
Xiaoyong Zhong, Zhangbing Li, Yuzhen Liu, Zilan Zhu
As the ageing of population is getting worse in China, both people and society pay more attention to the support and nursing of the elderly, establishing many gerocomium and monitoring system for the elderly. The monitoring system mainly focuses on the real-time monitoring, however, it is still not accurate...
Proceedings Article
An Algorithm of Plus-Closures of Loop-Nonnegative Matrices over Idempotent Semirings and its Applications
Zhixi Wang, Yana Wang, Binliang Hu, Yu Liu
To judge the loop-nonnegativity of a matrix A over an idempotent semiring and compute the plus-closure of A when it is loop-nonnegative, a Plus_Closure_of_Matrix algorithm of complexity (n) is constructed and proved. As a generalization of Floyd algorithm, Warshall algorithm as well as Gau -Jordan Elimination...
Proceedings Article
Effects of Cross-Border Cooperation between Artists and Luxury Brands: A Case Study of the Collaboration between Nara Yoshitomo and Stella McCartney
Jiaying Chen, Pengyan Chen, Lingxuan Liu, JuneMeiLing Zhou
In modern society, art and design forms are diversified. Art creation is no longer confined to the realm of its traditional self-existence. It has begun to explore cross-border collaborations with other fields so that collaborations between artists and brands are leading the mobilizations of public understanding....
Proceedings Article
A Dynamic Round-robin Packet Scheduling Algorithm
Yong He, Lei Gao, Guikai Liu, Yuzhen Liu
This paper puts forward a new dynamic round-robin (DYRR) packet scheduling algorithm with high efficiency and good fairness. DYRR algorithm introduces dynamic round-robin concept, that is, the allowance given to each of the flows in a given round is not fixed, but is related with the number of bytes...
Proceedings Article
CRC algorithm in computer network communication
Baiming Liu, Wei Wei
This article has analyzed the insufficiency of the traditional teaching administration system, proposed that through inserts the way of regulation storeroom to realize in the procedure active database-based the teaching administration system, through the practical research showed that this system can...
Proceedings Article
How Social Media Impact the Economy in Rural Areas in China
Yuanhong Dai, Zige Liu, Zihan Zhao
The whole paper is divided into three parts. First of all, the history of media’s promotion to economy starts from three angles of paper media, media and new media, and the promotion effect of media to economy is derived from remote areas, starting from history and theory. Secondly, the specific performance...
Proceedings Article
Applying Gamification in English Learning
Ruobing Li, Jingwen Liu
More and more teachers are applying game elements to the classroom, as studies show that gamification can increase student engagement. Gamification has become a popular way to enrich the classroom, and many people have made promising predictions about its penetration. However, integrating games into...
Proceedings Article
Marketing Strategy During the Pandemic: A Study of Chinese Live Streaming E-commerce Based on Taobao Live
Youjing Liu, Zhewen Xu, Haiyan Wang, Jingying Xu
With the outbreak of COVID-19 in 2020, many companies were forced to change their traditional marketing strategies to survive, while the live streaming E-commerce strategy stood out owing to its numerous advantages. On the premise of the success of the live streaming E-commerce strategy, this paper established...
Proceedings Article
A Review of Curriculum Guidelines for Chinese Education in Middle Schools in Macao and Its Inspirations
Wei Liu
Since returning to the motherland, Macao has carried out a series of reforms in the non-higher education section. After the government of the Macao Special Administrative Region successively promulgated a series of laws and regulations on basic academic ability and curriculum framework, The education...
Proceedings Article
Research on the Selection of 35kV STATCOM Power Device
Jun Liu, Yang Zhao, Gang Zhao, Hao Sun, Yunfeng Li
With increased smart upgrading and reconstruction of power grid in China, typical representative of the third generation dynamic reactive power compensation technology, i.e. STATCOM(SVG), has been used widely in power transmission and distribution network all over China with good economic and social...
Proceedings Article
The Boundary Element Method of Testing Wood Moisture Content Problem in The Heterogeneous and Asymmetric Case
Cui Guo, Yuesheng Luo, Bin Ge, Shaogang Liu
In this paper, we discussed this engineering problem that used planar capacitance sensor measuring lumber moisture content. And a new mathematical model was introduced which could set up the relationship between the distribution of dielectric constant and planar capacitance sensor in the heterogeneous...
Proceedings Article
Application of Modern Portfolio Theory in Stock Market
Yumeng Liu
When investors face investing problems, the main issue is to make decisions on how to allocate resources among the variety of different assets, especially in the rapidly growing stock market.The paper aims to design an investment strategy for risk-averse investors. We use modern portfolio theory and...
Proceedings Article
Research and Analysis On the Electromagnetic Interference Characteristic of SVG Power Module
Chengchang Liu, Ye Lu, Xin Yu, Xiaolin Deng, Jun Zhang, Guangming Yu
SVG is the third generation static var compensator that performs reactive power regulation by sending out capacitive or inductive current. Since numerous high power electronic components (GTO, IGBT) and PWM technology are used, the intensity and type of electromagnetic interference generated by frequent...
Proceedings Article
Video Watermarking Scheme against Geometrical Distortions
Shanshan Hu, Fang Liu
A new video watermarking scheme against geometric distortions is proposed, which is most suitable for DCT-encoded compressed video, like MPEG-2, MPEG-4, H.264, etc. To lower the computational cost, 2-D DFT coefficients are constructed directly from the block DCTs by exploiting a fast inter-transformation....
Proceedings Article
Research on Measures for China’s Real Estate Enterprises under the Background of ‘Three Red Lines’ Policy
Jiasun Liu
Since 1980, houses have been defined as commodities, and Chinese real estate has officially become an industry. On August 23, 2020, “a key real estate enterprise fund monitoring and financing management rules “which is also called “three red lines” have been formed. This article explains the constraints...
Proceedings Article
Research on Mechanism and Effect of Targeted Poverty Alleviation Relying on Funds
Kejin Liu
Poverty alleviation is a major project of China’s centenary plan. In the process of poverty alleviation, there are often some practical problems, such as not being well targeted, the inaccurate orientation of funds and projects for poverty alleviation, and short-term benefits. Social enterprises have...
Proceedings Article
Research and Analysis of Electromagnetic Noise of Outdoor SVG Power Unit
Xiaobo Jiang, Fengli Han, Tao Liu
Outdoor SVG (container-type) is especially suitable for limited space, such as old substations. The limited space of the entire device, and electromagnetic noise inside, especially that of the power chamber which is far higher than ordinary SVG. In the final analysis, the study on the law of change of...
Proceedings Article
Financial Market Analysis for Duration and Modified Duration
Jiankun Wu
Under the wave of financial liberalization and interest rate marketing, the interest rate risk prevention problems faced by commercial banks are becoming increasingly prominent. Interest rate risk management has become an extremely important link in the management of commercial banks. Macaulay’s retention...
Proceedings Article
Research on the Online Learning Experience and Influencing Factors of Overseas Chinese Students in the Post-pandemic Era
Yanxuan Liu
In the post-pandemic era, the COVID-19 disease in China has been effectively controlled, but the global level it still rises and falls, and the internationalization of higher education countries slows down the global cross-border mobility of students, leaving Chinese international students to rely on...
Proceedings Article
“Time Bank” Diversified Mutual Assistance Urban Pension New Form
Take Taoyuanju Community in Jianye District, Nanjing as an Example
Wei Cai, Zhuobing Liu, Yueyang Ma, Yunqi Tian
China is faced with a surge in the elderly population, an insufficient supply of the elderly, and an imperfect pension system. Taking the “time bank” model of community mutual support for the elderly as the litmus test and by following per under the principle of “the elderly can not only contribute to...
Proceedings Article
Exploring PBL Online Teaching to Enhance Students’ Meta-Learning Skills
Yajie Chen, Yilin Liu
This paper reviews mainly on PBL online teaching model and some online teaching practice to explore the necessity that students are supposed to acquire. The paper first introduces the conception of meta-learning skills which can be highly described as learning skills in the process of students’ learning....
Proceedings Article
Analysis on Environmental Pollution of MNEs from the Perspective of the Host Country, China
Sizhe Liu, Weiwen Qian, Peike Wu
The investment of multinational enterprises (hereinafter referred to as MNEs) in China has promoted the local economy’s development and caused serious environmental damage. From the perspective of MNEs, the reason is the high cost of environmental protection in the home country of MNEs leads to the internalization...
Proceedings Article
Technology Empowerment: Video games - Another Platform for Cultural Communication
Yujie liu
The development of video games is inseparable from the reliance of information technology. In recent years, with the development and wide application of 5G technology and virtual reality technology, the game industry has shown a spurt of development and the number of game users has been increasing, and...
Proceedings Article
How Businesses Might Prevent Issues Arising from Cultural Differences in Online Negotiations
Tong Wu, Zihan Wang, Jisong Li, Siying Liu, Ruanxi Du
In this work talking about when foreign trade happening, which is a form of trade with great cultural differences, changes online, what kind of online cultural differences and communication difficulties will be caused is the main goal of research. Many cultural differences caused by online business negotiation...
Proceedings Article
Analysis of the Human’s Matching Preferences in the Market Matching
Zhaoguo Wang
Matching theory is a branch of economics that has had a significant impact on the world. Economics is a social discipline that studies human behavior and how to allocate limited or scarce resources in an efficient and rational manner. This paper is a specific study of three matching scenarios based on...
Proceedings Article
Numerical Algorithm of Two Mixed Finite Element Schemes for A Fourth-Order Diffusion Equation
Jinfeng Wang, Hong Li, Yang Liu
Two numerical algorithms based on H1-Galerkin mixed finite element (GMFE) methods are presented and analyzed for a fourth-order diffusion equation. By introducing three variables with two different ways, the two first-order system of four equations are formulated. The semi-discrete optimal error estimates...