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Business Model Innovation of Yungang Cultural Industry Based on the “Internet +” Format Perspective

Ruixiong Qi, Ronghua Chang, Danping Xu, Haiyan Wu
Affected by Covid-19, traditional offline cultural industry has been impacted, while online consumption and “Internet + cultural industry” is bucking the trend. “Internet+” is not only a new form of economic development, but also a new format of cultural industry. The development of Yungang cultural...

Neuromarketing Study of Consumers’ Cognitive Perception of Labeling Information on a Product’s Package

N N Kalkova, V E Reutov, E A Mitin, N Z Velgosh
The article studies the information technologies’ application possibility in the process of placing the labeling information on the products’ package. In order to inform the consumer effectively about the product and its ingredients on the basis of determining the best location of the labeling information...
Proceedings Article

Enhancing The Predicition Accuracy Of Skin Cancer Detection Using CNN Algorithm

E. Madhankumar, G. Saranraj, S. Prabhu, Valarmathi Ramasamy
Skin cancer remains one of the most common and life-threatening diseases globally, making early and accurate detection crucial for effective treatment. This study introduces a deep learning-based solution that significantly enhances skin cancer diagnosis. The proposed system employs a Convolutional Neural...

Development of Mutual Investment Funds in the Russian Federation

E S Nedorezova, K N Ermolaev, A M Mikhailov
The point of collective investment is to organise investments under professional management to collect funds from separate investors and later invest them with high yield. So, investments of several investors are managed as a unified portfolio, with every investor having his own share that is proportionate...

Research on E-commerce Platform of Online Shopping Consumers

Yidan Wang
In recent years, e-commerce platforms have emerged in an endless stream, including Amazon and eBay in the high-end international market, Tmall and JD.com in the high-end Chinese market, Pinduoduo and Taobao in the low-end market. It is not so difficult for many companies to share a piece of the online...

The Relationship Between Supply Chain Management and Customer Relationship Management

Zhixuan Zhu
In the context of Supply Chain Management (SCM) and Customer Relationship Management (CRM), this article aims to study and explain the relationship between SCM and CRM. The article used case studies and literature research to study whether there is a relationship between SCM and CRM, the strength of...

Taobao Anchors Strategically Promote Impulsive Buying of Consumer

Yunying Zhang
Live- stream shopping is the next big thing to enter the world of e-commerce, not only in China, but also in the whole world. Platforms in Europe and America, such as Facebook and Amazon have already implemented livestream shooting into their branding. In the future, the growth of live streaming e-commerce...

Research on Using Market Segmentation to do Recommendation in E-commerce

Bohan Zhao
In the background of the digital period, more and more e-commerce companies have emerged. However, the competition also becomes more intense than before own to a large number of rivals. In this case, it is important to offer the customers recommendation to boost their satisfaction and loyalty. This work...

The Professional Mobility and Training Management of the Specialists in the Life Safety Area

E N Bruhov, L V Kovtunenko, E V Kalach
The work provides theoretical analysis of the problem concerning formation of the professional mobility for specialists in the area of life safety. Also includes the criteria and indexes of the professional mobility for specialists in this area; results of the empirical study for the extent of the graduated...

Conditions and Trends of the Social and Economic Development of Sevastopol

E I Piskun, V V Khokhlov
Sevastopol is a region of the Russian Federation and at the same time a municipality with its own social and economic development trends. This is a city with rich military history and potential for tourism development, high level of education and culture, unique geographic location and climate. From...

The Concept of Digitalization and Its Impact on the Modern Economy

A U Mentsiev, M V Engel, A M Tsamaev, M V Abubakarov, R S-E Yushaeva
Imagining living in the past without the facilities that are available to people today seems a bit too hard to survive. We live in an era where our dependency upon technology in our routine tasks has driven us to a point where we take most of gifts of technology for granted. Technology has transformed...

Live Streaming – the New Era of Online Shopping

Qiaowen Chen
Livestream shopping was first introduced in 2016 and become a novel industry worth more than billions of dollars in just 5 years. This rapid development is contributed by the rising number of live hosts joining the industry and the active customers who would be spending more on stock up and leisure goods....

The Effect of Family Income on Parents' Motivation to Support Children’s English Learning at Primary Level

Muchen Yan
English has been highly valued as one of the major subjects in Chinese College Entrance Examinations. And with globalization, acquiring skills to use English has become a common goal for most families. Existing studies have revealed the effects of family income on students' academic performance...

Principles Underpinning the Development of Cross-Cultural Business Communication as Part of Master’s Degree in Pedagogy

C E Tsvetkova, O A Mineeva, N C Pronin, M I Klyueva
Professional activities of a teacher under the conditions of globalization and IT development of the society have determined stricter social and educational requirements for language training of students doing a Master’s degree in pedagogy. The development of new generation Federal State Educational...

Training Teenagers to Ensure Their Own Cybersecurity

E V Chernova, I V Gavrilova
iInformatization of education and all aspects of everyday and professional life have led to the fact that modern man can not fully function outside the digital environment. The most vulnerable to the manifestation of cyberthreats and negative impacts of ICT are adolescents, due to the peculiarities of...

The Role of NPOs in the Socio-Economic Development in the Russian Region

N N Ivashinenko, A A Varyzgina, A E Soldatkin
The Russian non-profit organisations (NPOs) went through the long pass from political actors to social-oriented assistances and then to some drivers of socio-economic development [1]. Avoiding the engagement of the population in political actions, the Russian government pays significant attention to...

Walmart China Face the Marketing Strategic Issues and What’s their Future Plan

Mingchen Yuan, Ningxin Zhang, Zu Guang Wong
The purpose of this SWOT analysis is to demonstrate that Walmart has the opportunities to achieve localized transformation and have competitive strength by using effective supply chain logistics and E-commerce locally; however, the company will need to act swiftly to overcome its weaknesses in its management...

Socio Economic of People’s Sugarcane in North Polongbangkeng District (The Operational Area of PT Perkebunan Nusantara XIV Takalar Sugar Factory)

Andi Gaswadyanti Anggereni Arvan
This research aims to identify the management patterns of the People’s Sugarcane and analyze the contribution of the People’s Sugarcane socio-economic conditions of the people’s sugarcane farmers in the North Polongbangkeng District, Takalar Regency. The data analysis used is the qualitative descriptive...

The Classification of the Regions of the Russian Federation as the Basis of Internal Migration Flow Management

E I Yangirova, A V Yangirov, S I Nasyrova
The impact of migration processes on the sustainability of social and economic development of the constituents of the Russian Federation is on the increase nowadays. Besides, due to their uneven development, the proper management of labor migration can help unlock the potential of their populations and...

Assessing University Library Efficiency Using Stochastic Frontier Analysis and Analysis of the Influencing Factors on University Library

Lihong Li
University libraries provide forceful support for teaching and scientific research in universities, therefore the efficiency and its influencing factors of university libraries should be evaluated and analyzed, which is good for university libraries to play an important role in scientific communities....

Video Game Livestream Trend Analysis Based on Twitch Livestream Data

Luwei Yao
With the continuous improvement of the technological level of networks, terminals, and videos, people’s demand for entertainment consumption has expanded rapidly, and the country’s policy to promote the upgrading of residents’ consumption structure has promoted the vigorous development of the e-sports...

Disability Issues in the Context of Urban and Feminist Paradigms

E Naberushkina, O Sudorgin, V Moiseev, E Karelina
The article discusses the issues of comfort and friendliness of the urban space for women with disabilities. The authors use the focus of urban feminism as a new interdisciplinary research field that has emerged to encourage the integration of a gender perspective in urban development policies. We proceed...

Plagiarism in Second Language Academic Writing: Causes and Solutions

Ge Xu
This paper first reviews research into the role of culture and authorial identity as causes of plagiarism in L2 writings. Then, the paper surveys solutions for L2 writing plagiarism, including pedagogical assistance and transitional writing methods (i.e., patchwriting and paraphrasing). This research...

Integration of Innovative-Information and Production Business Processes Into Digital Technologies of the Industrial Complex of Russia

N M Tyukavkin, V Yu Anisimova, E A Kurnosova
Innovative development of informatization systems in the industrial sector comes under the scrutiny of both business entities and the state. Informatization tools used by industrial enterprises are the key to improving efficiency and developing innovative activities. Business processes in industry are...

The Influence of Discount and Cashback Promotion Strategies on E-Wallet Customer Loyalty

Ina Yulianadewi
This study aims to analyze the influence of discount and cashback promotion strategies on e-wallet customer loyalty in South Sulawesi. The research method used is quantitative, with a Structural Equation Modeling (SEM) approach, which allows for the analysis of both direct and indirect relationships...

Solution of the Decentralized Task of Evaluating and Improving Product Quality

G T Pipiay, L V Chernenkaya, V E Mager
Management of products quality needs from a producer to decide following tasks: technologies of production, economical issues, management of purchases. All these tasks are aimed on the obtaining of a rational quality level of products. For this various methods and models for monitoring a quality of product...

Students Creative Workshop as a Platform for the Formation of Entrepreneurial Skills in Engineering Education

O V Solnyshkova, E V Dudysheva
The paper discusses the issues of sources, methods, and conditions of the formation of students’ skills in the vocational training led to the entrepreneurial behavior of graduates. It is based on the work of the students’ creative workshop “Geo-S” within engineering geodesy university course. We proposed...

Research on High-quality Supply of Rural Public Goods in China from the Perspective of Urban-rural Integration Development

Wuning Xia
The integrated development of urban and rural areas is committed to breaking the dual structure of urban and rural areas, smoothing the two-way flow of urban and rural factors, and building a new pattern of coexistence and co-prosperity between urban and rural areas.The supply of rural public goods has...

Research on the Position of Both China and US to Deal with the Financial and Economic Problems Caused by COVID-19

Jing Li
Covid-19 began in 2020 in an unexpected way as the most serious global non-traditional security shock in a century. China is the first major economy to resume growth since the outbreak, and it is at the forefront of the world in terms of epidemic prevention and control and economic recovery. However,...

Exploring the Impact of Suffering from Sexual Assault on Women Victims

Jiajunqi Zhang
Women have a lot of unresolved psychological issues after being sexually assaulted. These issues are often the easiest to be ignored. These problems also hurt their soul and dignity. In Our country, this issue has also aroused the attention of the country and all walks of life in this field. This paper...

Influential Factors of Sales Revenue in the Fast-Food Industry

Rui Liu, Yueyang Sun, Jiaxiang Wang
Fast food refers to popular catering that commercial enterprises quickly supply. The fast-food industry, which can be processed quickly and eaten anytime and anywhere, has become increasingly important in the wake of COVID-19. The purpose of this article is to study the different factors that affect...

Analysis of Methods for Calculating the Weighted Average Cost of Capital of a Company on the Example of an Industrial Enterprise

E A Dolbnya, M K Vasilyeva, A Y Lyukina
The weighted average cost of capital (WACC) is used to estimate the profitability of the company’s capital, the rate of return of the investment project and business. Within the framework of the article, an analysis of the methods for calculating the weighted average cost of capital of a company was...

Impact of the E-sports Industry on Chinese Social Economy

Ruiqi Sun
Chinas’ E-sports industry have the largest population of game players in the worldwide, Currently, over 600 million people, play games on phones, computers or game consoles. The impact of E-sports Industry has comprehensive influence on Chinese Social Economy since 2013. With the support of local industrial...

The Perception of Women in Chinese Female-Oriented Internet Literature During 2012-2021

Lifei Wang, Fangnan Zhao
At present, the status of women is gradually improving, and more and more women choose to express their perspectives and ideas through the creation of romantic novels on the Internet, and many scholars are also analyzing the female perceptions behind this internet literature. Thus, it is very important...

The Impact of Quotation Writing on the Presentation of Economic Information in the Modern Russian Media Text

A E Bazanova, E O Popova
Economic information acts as a product. The public, legal entities and individuals are its main consumer. In this study, the authors consider the concept of economic media text and the role of language techniques used by journalists to explain economic information and fulfill all the demand of the audience....

A Study on the Purchase Intention of College Students’ Anfu Sports Shoes by Social Networking Sites

Review and Peer Communication

Ching-Hui Lin, Hong-Bo Chen
The purpose of this study is to analyse the effect of reviews and peer communication on college students’ intention to buy Anfu sport shoes in the SNS (Social Networking Sites). In this study, 324 valid questionnaires were collected from college students who had bought Anfu sports shoes by convenient...

Education of Civil Engineers: Emphasis Upon Team Work or Self-Development?

E Romanova
Recently, Russian education system has begun training civil engineers according to the new educational standard, which stipulates only universal and general professional competencies. The new educational program has twice more academic hours for the development of universal competencies than the old...

Policy Response After the Great Financial Crisis

Jince Chen, Yuanyuan Li, Chengmai Zhang, Yufei Ye
The Great Financial Crisis was the worst financial crisis since World War II, which plunged the global economy into a full-blown and sustained recession. This paper tries to explain the smooth but slow recovery after the crisis in the U.S. by evaluating the effectiveness and impact of three prime policy...

Practical Strategies to Increase Labor Absorption in the Digital Age: A Literature Review

Armin Amri, Rahmatia Rahmatia, Sanusi Fattah, Hamrullah Hamrullah
This research aims to identify and analyze effective strategies for increasing labor absorption in the digital era. Utilizing the Systematic Literature Review (SLR) approach, this study evaluates a wide range of scholarly articles published between 2010 and 2024, sourced from prominent academic databases...

Development of Additional Education to Increase the Level of Competence of Specialists in the Field of Technosphere Safety

V V Kuleshov, E V Bakiko, V S Serdyuk
The article describes the system of modern professional education. Today includes practical training, the use of modern technologies, the use of communication technologies and the use of the experience of practicing specialists with extensive experience in these areas. The information provided indicates...

The Construction of Network Marketing and Live Broadcast E-commerce Major Based on E-commerce Majors Group

Pingping Pan
Based on the strong demand of e-commerce industry for technical and skilled talents, and taking the construction of high-level e-commerce majors group as the logical starting point, this paper analyzes the main problems faced by the current construction of E-marketing and live E-commerce Major in higher...

Go Out to Work or Start Your Own Business? Social Network Embeddedness and Income Differentiation of Migrants in China

Bo Zhang, Lili Wang, Hongyan Yu, Qian Sun
As the urbanization continues to play the siphon effect of human resources, in the process of marketization, the migrants have formed a certain work way, using 2016 monitoring data of the migrants in China, the migrants in the study of the acquisition work embed mode adopted by the social network and...

Application of Fishburn Sequences in Economic and Mathematical Modeling

E S Remesnik, A V Sigal
The paper validates the fitness of taking a game-theoretic approach to modeling the process of executive decision-making in the economy in the context of the third information situation, when the probability values of the economic environment states are unknown and must be in line with the corresponding...

Management Economics’ Optimization of Enterprise Organizational Structure

Jiaqi Shi
Managerial economics is concerned with decision-making within an organization and how the principles of economics can be applied to this endeavor. The current research sought to determine (1) how decision-making power is distributed within organizations, (2) what type of organizational structures firms...

The Application of Mental Accounts of Behavioral Finance in Internet Economy

Weisong Nie
With the development of e-commerce platforms, online shopping has brought many conveniences and benefits to consumers, and more and more consumers have joined the ranks of online consumption. Large-scale e-commerce and frequent merchant promotions have stimulated consumption, causing transaction records...

Organizational Forms of Development of Scientific and Technical Products

I V Ershova, A E Ershov, Ya G Bezdezhskaya
The article proposes to use a new form - outsourcing project, as opposed to the traditional form of work under individual contracts, which includes work on several stages of the life cycle, for the development of complex scientific and technical products. At the same time, the calculation of the cost...

Digitization of Rural Industries: Current Situation, Progress and Prospects

Tiantian Wang
The digitization of rural industries is the core of the construction of digital villages. It is a new driving force for realizing rural revitalization, promoting the transformation and upgrading of industrial structure. Based on the analysis of the status and progress of the digital development of rural...

Challenges and Countermeasures of Chinese Cross-Border E-commerce Development in the United States

Sizheng Qu
With the upgrading of residents’ consumption level and the popularization of overseas e-commerce platforms, the development of Chinese cross-border e-commerce has new opportunities. However, under the influence of the China-US trade frictions, Chinese cross-border e-commerce development in the United...

Prospect of 6G Applications Based on 5G Technology

Qicheng Cai
5G technology represents the fifth generation of mobile network. It is a new global wireless standard after 1G, 2G, 3G, and 4G network. After years of development, 5G technology is almost completed. Academia has begun to consider increasing the communication technique standard once again. 6G technology,...

The Mediating Role of Investment on Economic Growth Determinants in Indonesia: An Empirical Analysis

Abdul Hamid Paddu, Indraswati Tri Abdi Reviane, Nur Dwiana Sari Saudi, Fitriwati Djam’an, Mirzalina Zaenal, Muhammad Jibril Tajibu
Indonesia’s economic growth has been inconsistent, with various macroeconomic factors influencing its trajectory. The role of investment as a mediator in this process remains unclear. This study aims to examine the mediating effect of investment on the relationship between key macroeconomic variables...