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441 articles
Proceedings Article
Metaverse, HCI, and Its Future
Zhengkun Tan
With the development of the times, scientists have been looking for a balance between the virtual world and the real world. This means that many things in the real world will also be reflected in the virtual world. In this virtual world, people can interact and socialize with others and can do a series...
Proceedings Article
Servant Leadership and Performance Employee: The Mediating Effect of Organizational Commitment
Marisi Pakpahan, Hardianawati, Suwarlan
Purpose – The leadership process is one of the important factors in directing employees to have good performance. This study focuses on the discussion of the antecedents of servant leadership variables with their influence on employee performance with organizational commitment in the workplace as a mediator....
Proceedings Article
How Can Home Industry Survive after the Pandemic?
Erminati Pancaningrum, Novita Mardiani, Septiar Dilia Andriyani
The purpose of this study is to find out how the home industry survived after the pandemic with the digital marketing strategy that has been implemented by the Java Store home industry. This research uses qualitative methods. Java Store home industry uses the Meta Business application to facilitate content...
Series: Advances in Engineering Research
Proceedings Article
A Power Penalty Method for box constrained variational inequality Problem
Xizhen Hu, Yang Yang, Sihong Liao, Xiaobei Hu
The variational inequality and the nonlinear complementarity problems has been well documented in the literature.Many methods such as nonsmooth Newton method and interior point method were studied in the variational inequality problem,but there was a limited study of penalty methods for the variational...
Proceedings Article
The Use of Instagram in an Effort to Attract Fans of the PSIM Jogja Soccer Club
Sandrianna Ozora, Eko Harry Susanto
The era of globalization has placed the role of communication technology in a very strategic position in eliminating distance, space, time, and other barriers to communication. Communication technology is a new communication using technology that makes it easier for humans to receive and convey messages...
Proceedings Article
Analysis of Ethics in Speech Criticism on Facebook: Grice’s Cooperative Principles
Ziyaul Haq, Mukhammad Isnaeni
In the theory of linguistic politenesss, both in Brown and Levinson’s off-record strategy and Leech’s irony principle, implicature strategy is considered as a strategy to convey criticism politely. However, in the theory of communication ethics, aspects of truthfulness, relevance, and informativeness...
Proceedings Article
The Use of Social Media for Rendang Product Marketing by SMEs in West Sumatera
Vidyarini Dwita, Megawati, Erni Masdupi
The use of social media is important to affect business performance, especially for small businesses. One of the benefits of using social media for marketing products to build relationships with customers because it allows sellers to talk directly with customers or followers. The aim of this study to...
Research Article
Fine-Grained Sentiment Analysis for Measuring Customer Satisfaction Using an Extended Set of Fuzzy Linguistic Hedges
Asad Khattak, Waqas Tariq Paracha, Muhammad Zubair Asghar, Nosheen Jillani, Umair Younis, Furqan Khan Saddozai, Ibrahim A. Hameed
Pages: 744 - 756
In recent years, the boom in social media sites such as Facebook and Twitter has brought people together for the sharing of opinions, sentiments, emotions, and experiences about products, events, politics, and other topics. In particular, sentiment-based applications are growing in popularity among individuals...
Proceedings Article
Construction and Application of User Profile for Customer Management Based on RFM and K-Means
Xiaoran Li, Hui Xia
To achieve effective customer management, the construction method of user portrait is studied. Taking the customers of a shopping mall as the research object, the RFM model is used to analyze customer value, and the 3 indicators of R,F,M are constructed to evaluate customer value. K-means clustering...
Proceedings Article
The Power of Green Influencers: Leveraging Social Media for Environmental Sustainability in Fast-Moving Consumer Goods
Pearl Fafa Bansah, Vanessa Gaffar, Disman Disman, Ayu Krishna Yeliawati
This study investigates the correlation between green influencers and environmental sustainability within the fast-moving consumer goods (FMCG) sector, with a specific focus on natural and organic personal care products. It employs a quantitative research approach and a descriptive survey design to gather...
Proceedings Article
Use of Android Media in Indonesian Language Skills Learning
Mr Suhartono
The purposes of this study are to describe the use of android media in learning and to improve the quality of learning Indonesian language skills of student teachers of primary education through the use of android media. The research method of the study uses action research design. The subjects of this...
Proceedings Article
Social Media to Promote Content Learning, Motivation, and Collaboration in Teaching Research
Aurelio P. Vilbar
Despite the importance of offering Research courses in the curriculum, there is a dearth of research on how to teach Research methods or courses. This study presents the attitudes and perceptions of the students towards using Facebook (FB) Group in teaching Research. It was conducted for one semester...
Proceedings Article
The Strengthening of Character in Boarding Schools Based Technology in Lhouksemawe, Northern Aceh Indonesia
Muhammad Iqbal, Muhammad Rizal, Jamaluddin Idris, Murniati, Ikhwani, Syarkawi, Najmuddin
This study examines Strengthening Character Education School Boarding School Based On Technology in the city of Lhokseumawe. The main object of this research focused on four boarding school that: 1. Dayah Tahfiidzul Qur’an Al-Markazul Islami atau Islamic Centre Boarding School, 2. Dayah Modern Yapena...
Proceedings Article
Relationship of Ambiguity and Character Education in Covid-19 Humor Discourse
Cita Raras Nindya Pangesti, Markhamah, Laili Etika Rahmawati, Atiqa Sabardila
Character education for children can take advantage of humor discourse that is spread on social media. The purpose of this study is to describe the meaning of ambiguity in the Covid-19 themed humor discourse. The data sources utilized in this study were 14 Covid-19 humor discourses found in social media...
Proceedings Article
Effects of Mobile Social Networking Service in Social Communications
Xu Zhang, Zuquan Xiong, Zhen A, Rui Zhu
Social activities have occupied quite a long text in human development history, while Social Networking Service have just been flourished and developed in these tens or twenties years. Readers who understand the development of the Internet must be familiar with such memories: From the group sending of...
Series: Advances in Engineering Research
Proceedings Article
Correlation and Stability Study of Centrality in Social Network
Jingwen Tong, Jiangtao Luo
Social Network Service (SNS) includes QQ, Facebook, Twitter, Blog, etc. Studies show that in the complex network, 20% of nodes with degree accounted for 80% of total degree. So the importance of each node is very different in the network. Many researchers dedicated to studying of complex network centrality,...
Proceedings Article
An Analysis of Media Use, Gratification Sought, and Information Needs by Tourists in Bali before, during, and after the Covid-19 Pandemic
Kadek Dwi Cahaya Putra, I Made Widiantara, I Komang Mahayana Putra, I Gede Iwan Suryadi, Cokorda Gede Putra Yudistira
This study aims at exploring the media use, gratification sought, and information needs of tourists in Bali and whether there is any difference before, during, and after the Covid-19 pandemic. With accidental and purposive sampling, 115 tourists visiting four (4) Bali‘s main beaches answered the questionnaire...
Proceedings Article
How to Maximize Earnings by Using Financial Risk Management in the United States During Coronavirus Pandemic
Deng Siyuan
This research report will focus on the question that: how to maximize earnings by using financial risk management in the United States during Coronavirus Pandemic. The whole essay will be divided into 3 parts. And those are just the three research questions. The researcher will discuss the pandemic’s...
Proceedings Article
Social Comparison and Well-being under Social Media Influence
Qiuyu Han
Social networking sites (SNSs) are now essential in daily life. Especially during COVID-19, people are more engaged in social media life. However, studies show that social comparisons arise from the use of social media. Many potential questions arise from the social comparison theory and its effect on...
Proceedings Article
Political Communication Strategy for South Sulawesi Provincial DPRD Members through Social Media in the 2019 Election
Muh. Rezky. Z, Andi Alimuddin Unde, Muliadi Mau
This research aims to analyze the political communication strategies implemented by members of the South Sulawesi Provincial DPRD through social media in the 2019 Election. Primary data is in the form of interviews and uploads on the social media accounts of South Sulawesi Provincial DPRD members. The...
Proceedings Article
Green Tourism Communication Through Social Media: A Case Study of Jatiluwih UNESCO Heritage Site
I Made Widiantara, Kadek Dwi Cahaya Putra, Ni Putu Lianda Ayu Puspita, Ni Wayan Wahyu Astuti
This phenomenological study explores green tourism communication strategies at Jatiluwih UNESCO Heritage Site, examining how stakeholders’ understanding of sustainability principles influences digital communication practices through social media platforms. Using qualitative methodology, data were collected...
Proceedings Article
Application and Study on Sentiment-oriented Analysis on Social Semantic Network
Dan Zhang, Dong sheng Wang, Hai ping Huang
With the increasing growth of users and exponential propagation of messages, Social Network Services such as Twitter, Facebook can be used to analyze social trend, people’s interests and personal-favor. Recently, the Social Network Analysis based on Semantic Web technology tends to be a hot study. In...
Proceedings Article
The Effect of Planned Behavior and Motivation on Pay Tax Compliance
Yayuk Ngesti Rahayu, Wulan Murni Sulianti, Samiadji
The community phenomenon captures business opportunities existing around the centers of Higher Education. One of which is renting rooms with VIP facilities to attract prospective tenants. The purpose of this article is to analyze the room owner’s compliance in reporting and paying income tax from room...
Series: Advances in Engineering Research
Proceedings Article
Implication of Social Media on the Students' Academic Performance in campus China
Fan Kang
The study examines social media: its implication on academic performance of students in campus, China. The researchers considered the influence of social media on students' attitudinal disposition, academic performance, accessibility and their social lives. The study utilized a survey method using the...
Proceedings Article
Manner and Meaning of Interjection on Medsos Community in Facebook (the Study of Ethnolinguistic)
Yatno Yatno, Joko Nurkamto, Sri Samiati Tarjana, Djatmika Djatmika
Particles of interjection used in Facebook ‘FB’ varies in their interpretation. Interjection is an expressing of human feeling emotion. Manner of interjection has its own semantic meaning of emotive, cognitive, and volitive in context during FB. This phenomenon shows motive users get triggered in expressing...
Proceedings Article
Language Politeness of Executive Leader in Facebook
Novia Juita, Ermanto Ermanto, Ngusman Abdul Manaf
Articles about language politeness in speech acts have been frequently studied by linguists, but the question of how politeness of executive leader in facebook has not been answered. This article was written to describe the politeness of the executive leader's language in communication on facebook in...
Proceedings Article
The Role of Social Capital and Reward Factor in the Success of Crowdfunding Project Fundraising: Case Study of Emerging Market Countries
Nabila Sekar Hapsari, Liyu Adhi Kasari Sulung
This study aims to determine the role of social capital and reward factor in the success of crowdfunding project fundraising in emerging markets during the period of January 2017 to February 2019. Using secondary and cross-section data from Kickstarter.com, representing projects from Brazil, Russia,...
Proceedings Article
Social Media and Brand Integration Marketing in China
Yaning Shan
Social media marketing is becoming more and more popular. These platforms are used not only for communication purposes but also for the promotion of business activities in society. China is one of the rapidly rising economies in the world that has embraced social media technology whereby business operations...
Proceedings Article
PPPUD Embroidery as a Superior Handmade in Probolinggo City
Rachma Yuliana, Mohammad Dullah, Zaenullah
Embroidered craft in Indonesia is believed to be carried by many traders from China and India who has carried out lots of buying and selling transaction in Indonesia. That was when these traders began to introduce embroidery crafts and their techniques. One of the leading industrial sectors is handmade...
Proceedings Article
Mixcode Usage Analysis in a Conversation on Social Media Facebook UKI Toraja Group
Rita Tanduk, Fitri Arniati, Daud Rodi Palimbong, Elisabet Mangera, Fatriani Kalua
This article describes the use of mixed codes in social media conversations Facebook group UKI Toraja. Qualitative research used is a method in analyzing data descriptively. Data collection is carried out by reading, recording and documentation techniques. The source of the data was obtained from the...
Proceedings Article
The ‘Karen’ Fallacy: Debunking Reddit’s Stereotype of Facebook Moms
Sophie Ariella Tanujaya, Reynald Setyawan
The term “Facebook moms” refers to mothers who frequently participate in Facebook group discussions. They use Facebook as a platform because it allows them to create groups to accommodate their needs including attachments and express their opinions without the word-limit constraint. However, there is...
Proceedings Article
Online Entrepreneurship Training for Retired Employees
Diamonalisa Sofianty, Rini Lestari, Edi Sukarmanto, Yuni Rosdiana
This PKM program by conducting community service, which is conducting training on the importation of Chinese goods and marketing them online to retirees and prospective retirees with Entrepreneurship Training and Assistance in Importing Chinese Goods and Online-Based Marketing to Unisba Pensioners and...
Proceedings Article
The Role of Signaling and Social Identity in Crowdfunding: Evidence from BRICS Countries
Niluh Putu Damayanti, Liyu Adhi Kasari Sulung
This study examines the effect of signaling and the social identity inherent in the project owner in determining the success factor of a crowdfunding project. The study is tested using 580 data from projects in Brazil, Russia, India, China, and South Africa (BRICS countries) during the period from 2012...
Proceedings Article
Strategy Analysis of Facebook Under the Current Situation
Yi Zha
With the rapid development of the times, the world has seamlessly stepped into the Internet era. Once a trailblazer in this domain, Facebook has witnessed a remarkable transformation from a simple social network to a multifaceted business empire. Initially, it connected people across the globe, revolutionising...
Proceedings Article
Bullying Risk Based on Victim’s Narcissism Status
Ichwani Siti Utami, Yulita Puji Lestari, Aeng Muhidin
This research uses an exploratory method to determine status updates on Facebook as a form of victim behavior that can pose a risk of bullying. The research samples involved 50 students in the PPKn S1 Study Program. The research focused on the tendency of victim behavior and bullying. This study explores...
Proceedings Article
Strengthening Integration and Diversity Through Digital Ethics
Amirullah, Nasir Basyah, Erna Hayati, Saiful
Trends in the use of social media young generation continues to increase, but not accompanied by the authority of digital ethics. Many cases of using social media ultimately threaten the integration and diversity of the nation. The subject of this study was teenagers aged 16–18 years of high school level...
Proceedings Article
Creativity of Junior High School Teacher in Learning in the Time of Covid-19
Putri Mahanani, Siti Umayaroh, Goenawan Roebyanto
Covid-19 has made the education order change. One form of change is the learning system that was originally done face-to-face, now it has turned into a network. Various actions have been taken in order to reduce the number of citizens who are indicated by Covid-19, including learning from home. This...
Proceedings Article
Use Of Social Media In Preserving Local Cultural Identity In The Cipaku Cultural Community, Sumedang, Indonesia
Farida Hariyati, Yulia Rahmawati, Titin Setiawati, Olih Solihin
Culture is a way of life that is developed and owned by a group, passed down from generation to generation. However, people are now starting to become less aware of local culture, especially the younger generation who are active on social media. Social media can be used to share for various purposes,...
Series: Advances in Engineering Research
Proceedings Article
Hierarchical Modeling of Product Demand Forecasting in the Presence of Promotion using prophet: A Multivariate Multiple Time Series Approach
Ahmed Abul Fazal, Farjana Khanom Sadia, Md. Muhaiminul Islam
Traditional forecasting models often struggle with multivariate and multiple time series data, especially in the presence of promotional activities that introduce nonlinear patterns and seasonal variations. More recently, statistical models encompass promotional features e.g. price cuts, display time,...
Proceedings Article
Implementation of Social Customer Relationship Management Using Instagram and Facebook as Songket Marketing Media
Ali IBRAHIM, Rizqy ZURRIYATI, Mira Afriana UTAMI, Siti Larista OCTARIA, Tri WAHYUNI, Luh SIADNYANI, YUSMANIARTI
Social Customer Relationship Management (SCRM) is a strategy used by a company or organization to be able to create and maintain a good relationship with its customers and reduce the possibility of its customers moving to other products. By using social media applications. Mawar Songket Palembang is...
Proceedings Article
Super-connected: How Techno Tourism Redesigns Our Lives Through Meaningful Travel
Rakshha Kumari Karna, Qiang Ye, Arodh Lal Karn
The techno-tourism life brings together insights about innovative tourism and examines how travel life is influenced when social network structure like "Facebook" enters the picture. The end result is a landmark analysis of digital socialization and the knock of the internet and digital media across...
Proceedings Article
Overseeing Cyber-Neighborhoods: How Far the Indonesian National Police Effort in Handling Cybercrime?
Al Fauzi Rahmat, Dyah Mutiarin, Ulung Pribadi, Dian Eka Rahmawati
This article explores how far Indonesian National Police (Polri) efforts in handling cybercrime—choosing Indonesia as a case study because it is vulnerable to cybercrime. As a method for collecting data are cybercrime report documents, an official website “patrolisiber.id” and the official social media...
Proceedings Article
“Washing Hands” Public Service Announcement as a Covid-19 Response Effort
Asidigisianti Surya Patria, Nova Kristiana
The “Washing Hands” is a Public Service Advertisement that provides knowledge to people to wash their hands with the correct water, not only rubbing their hands, but there are several steps that must be passed so that the hands become germ-free. With the increase in knowledge of washing hands, it is...
Proceedings Article
Mediated Interpersonal Communication: A New Way of Social Interaction in the Digital Age
Yuli Candrasari
Although previously intended to seek information, the Internet becomes a means to communicate and social interaction. Thus, it has since proven that social media mediates interpersonal communication, connecting people that never met in face-to-face situations. Social media continuously shaped and shifted...
Proceedings Article
The Effect Of Social Media Marketing On Value Equity, Brand Equity And Relationship Equity On Young Entrepreneurs In Medan City
Bongsu Hutagalung, Syafrizal Helmi Situmorang
Digital era has influenced varians business and marketing types. Social media has given big impact on marketer to promote their brands, covering worldwide marketing, increasing the sales and building the community compared to conventional media. The purpose of this research is to analyze the influence...
Proceedings Article
Indonesian Youth Readiness in Supporting Unlimited Education Society 5.0
Runik Machfiroh, Sapriya, Kokom Komalasari
Over time, Indonesia increased its behavior and their internet usage, one of which is social media. The results of this study analyses the changes in internet use behavior and collaborative education strategies in welcoming unlimited education society 5.0. The method in this study is a mixed-method (mix...
Proceedings Article
The Influence of Nostalgic Advertising on Viral Intention and Purchase Intention
Ryan Dharmasaputro, Adrian Achyar
Nowadays, many companies attempt to combine a unique theme into their advertisement through social media platforms such as Facebook, YouTube, and Instagram. One of their purposes to attempt this strategy is to expecting become viral and increasing the purchase intention of their products from their targeted...
Proceedings Article
Determinants of Sustained Social Interactions on E-commerce Shopping Guide Platforms: A Machine Learning Perspective
Kangdong Ling, Chenxi Hu
This study investigates user behavior on e-commerce shopping guide platforms, specifically exploring the determinants of continuous social interactions. Utilizing the XGBoost algorithm, we developed a predictive model incorporating sentiment tendencies derived from user comments. By dividing a dataset...
Proceedings Article
The Influence Of Social Media On Buying Decisions On Women Small And Medium Enterprises (MSMEs) In North Sumatera
Fivi Rahmatus Sofiyah, Mrs Yulinda
The purpose of this research is to know the influence of social media usages such as Facebook, Instagram, WhatsApp, Line, and Twitter on buying decisions Women MSMEs in North Sumatra from 2015 until 2016. This research is descriptively quantitative method with the purposive sampling as many as 100 Women...
Proceedings Article
The Impact of Social Media and Testimony on Selecting the Tourism Destination
Yulianti Keke
Increasing technology is characterized by widespread internet use on all business lines. The internet as a new technology becomes a form of network that can combine communication and various functions, such as providing information to product or brand development. Online business transactions are one...