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29879 articles
Proceedings Article

The Literature Review of Brand Equity and Consumer Buying Behaviour: 1980~2014

Le Wang, Benjamin Addei-Duah, Wanliang Dai, Xiaoshu Wang
This literature review presents an overview of the definition of brand, important roles of brand, followed by the characteristics of successful brands, consumer buying behavior and finally the models of consumer behavior. Brands are so important that they are regarded as the equity to a firm. Brand equity...
Proceedings Article

Research and Design of Elevator Car Airbag

Bo Jiang, Min Liu, Wenli Xiang, Zhengying Liang
The elevator has being went into people's life for 158 years. With the development of the society, High-rise buildings appear constantly, the use of the elevator is more frequent. Although the elevator safety devices is relatively complete, but there is no any safety measures within the car. So, once...

Survival Strategies of Young Widows to Strive in Their Social Environment

Latifatul Fauzi, Ms Sarmini, Sri Sukartiningsih, Vivit Novia Harirotul Abadiah, Muhamad Miftahul Alim, Iwan Yulianto
The community tends to have negative perceptions towards widowhood which leads to discriminatory treatments. The focus of this study illustrates the strategy of young widows in the District of Sukun in Malang City to strive in their social environment. The design of this research was phenomenology with...
Proceedings Article

Amperometric determination of dopamine Ndoped graphene/Au@Pt core-shell nanoparticles modified glassy carbon electrode

Xianlan Chen, Guowei Zhang, Ling Shi, Shanqin Pan, Wei Liu, Keqiang Xu
The formation of N-doped graphene (NG) use hydrothermal method with urea as reducing agent and nitrogen source. The surface elemental composition of the catalyst was analyzed through XPS, which showed the atomic ratio of N/C is 5.0%, indicative of the effective N-doping. The Au@Pt core-shell nanoparticles...
Proceedings Article

Research for Emergency Exercise Network System based on Scenario Analysis

JiAn Sun, Guoqiang Cai, Yatao Wang, Kun Zhang, Hui Zhen
Nowadays, quite a few accidents occur around us. During an emergency situation in public, decisions must be taken in a timely manner. But seldom people have the experiences to deal with such hard situations. So, there is a great need of a simulate system based on network for emergency exercise. This...

Research on the Influence of Contemporary Social Thoughts on College Students' Psychology

Qiuwei Jiang
The globalization of the world economy has become an irresistible trend in nowadays and affect the formation of the multi polarization pattern in the world. With the policy of reform and open China, the export-oriented economy has developed rapidly and along with the input of a variety of western culture,...
Proceedings Article

Fuzzy resource-constrained project scheduling for GIS software development

Leonid Bershtein, Margarita Knyazeva, Igor Rozenberg
Resource-constrained project scheduling (RCPS) problem can be defined as a combinatorial problem of constructing a special plan for performing a number of precedence related tasks that have to be executed with the use of limited uncertain resources. In this paper we study the framework of a heuristic...

Research on Enterprise Management in the Era of Knowledge Economy

Fang Yuan
The 21st century is the era of knowledge economy, knowledge-based economy is knowledge-based economy, is based on modern science and technology as the core, based on knowledge and information production, storage, use and consumption of the economy. In the era of knowledge economy, knowledge resources...

Bollinger Band (BB) Profitability: Evidence from Mining Stocks Listed on Indonesia Stock Exchange (IDX)

Yola Rahmadani, Dina Patrisia
We examine the analysis of the Bollinger Band (BB) indicator to beat the market using mining stocks listed on the IDX for the 2019–2023 period. We used 15 research samples and collected the data through investing.com soft- ware. After that, the data analysis technique uses the event study method that...
Proceedings Article

Image Scene Classification Based on Fisher Discriminative Analysis and Sparse Coding

Jianliang Meng, Rui Ni, Ye Wang, Peng Zhao
Bag of visual words (BoVW) is currently widely utilized as an image representation model. However, conventional BoVW methods usually bring drawbacks such as large representation errors, lack of spatial information and weak discrimination. In order to overcome those, this paper proposes a new image scene...
Proceedings Article

The Comprehensive Benefit Evaluation Model of Manual Inspection in Transmission Line

Jianfeng Huang, Jing Xu, Liqing Meng, Zhongfu Qin
Manual inspection is currently widely used, but the lack of an assessment of the benefits of the manual inspection system. This paper reviews the artificial transmission line inspection benefit influence factor, the extraction and discriminant analysis of factors, using expert scoring method to determine...
Proceedings Article

Design and Product Development of a Customized Lower Exoskeleton Rehabilitation mechanism

KuoChung Wang, HuangKuang Kung, ChinYu Wang
This study makes use of (1) LifeMod biomechanics software to construct customized user parameters; (2) the load conditions of hip joint and knee joint created by software analysis to serve as a basis of motor rating selection; (3) foot plantar pressure measurement plate and gesture recognition sensors...
Proceedings Article

Intelligent Door Entry: RFID-Based Authentication with Pin and Keystroke Profiling

Vedashree Shetye, Aashridha Shetty, Tanisha Shetty, Krishna Samdani
RFID technology is now an integral part of most industries including healthcare, supply chain management, and security systems, providing effective asset tracking and real-time data management. While RFID technology is widely utilized, current RFID systems are susceptible to critical security threats...
Proceedings Article

Tank Unit Network Optimization Simulation System Based IP Multicast

Yuanzhou Li, Ziqiang Wang, Manqing Chen, Bingshu Jiang
Distributed Interactive Simulation Technology Development of Tank Unit against the system interconnection in the network communications, there has been problems on the network data redundancy. we use the latest IP Multicast technology to analyze and solve the problem of data redundancy.

APOLLO: A Fuzzy Multi-criteria Group Decision-Making Tool in Support of Climate Policy

Álvaro Labella, Konstantinos Koasidis, Alexandros Nikas, Apostolos Arsenopoulos, Haris Doukas
Pages: 1539 - 1553
Multi-criteria decision-making is a daily process in everyday life, in which different alternatives are evaluated over a set of conflicting criteria. Decision-making is becoming increasingly complex, and the apparition of uncertainty and vagueness is inevitable, especially when related to sustainability...
Proceedings Article

A Virtual Network Performance Optimization Strategy for Cloud-based Big Data Processing

Lulu Pan
With the widely use of cloud-based MapReduce frameworks, an increasing number of solutions have been proposed to optimize the performance of the cluster. Majority of the existing studies concentrate on optimizing the task scheduling or resource provisioning mechanisms to improve the platform’s data processing...
Proceedings Article

Study of Subject and Object in Art Management

Ruiping Zhang, Lin Yu
To further develop artistic productivity, people must perfect scientific management of the art, obtain vitality and benefit from management. The purpose of establishing art management suitable for the condition of China is to better organize and coordinate production of relevant artistic production departments...

A Siamese Neural Network Application for Sales Forecasting of New Fashion Products Using Heterogeneous Data

Giuseppe Craparotta, Sébastien Thomassey, Amedeo Biolatti
Pages: 1537 - 1546
In the fashion market, the lack of historical sales data for new products imposes the use of methods based on Stock Keeping Unit (SKU) attributes. Recent works suggest the use of functional data analysis to assign the most accurate sales profiles to each item. An application of siamese neural networks...
Proceedings Article

Research of Combined Combat Operational Plan Assessment Based on Dynamic Evolvement

Feng Wang, Zhinian Gao, Shoulin Shen, Changping Yuan
The most direct approach of evaluating the operation plan is to make use of the combat results which were obtained by evolving along the time axis according to the process of operation plan contents. Based on the understanding, the method of the combined combat operational plan based on dynamic evolvement...
Proceedings Article

Research on Laboratory Safety Management and Teaching in Applied Universities -- An Example of Industrial Robot Laboratory

Xiang Li, Yaping Lu
At present, the use of industrial robots has become a powerful means for the transformation and upgrading of China's manufacturing industry, realizing the " robot employment ". With the improvement of production efficiency, it brings frequent safety accidents, and the industrial robot...

Study on the Application of Music Psychology in Adolescent Mental Education

Bin Li
Adolescent school students, they are experiencing life and learning all sorts of confusion and perplexity, subjects learn to deal with growing psychological problems encountered in the process, learn the desired growth experience, so in the knowledge of psychology into their own internal feelings, which...
Proceedings Article

Research on the calculation model of shear key of adjacent precast concrete box beam bridge

Qiang Liu, Bo Yu, Xianglin Jiang
In this paper, experimental study and finite strip method were used to analyze the lateral shearing performance of adjacent precast concrete box beam bridge shear key. According to the structural style and the load characteristics, the finite strip computational theory was introduced to derive the finite...

Narrative Teaching Research on the Display Space of Art Design Major in Higher Vocational Colleges

Pang Wei
Since the development of exhibition design, people’s thinking concepts have been constantly changing, and the traditional means of exhibition have been unable to meet people’s needs. In the traditional higher vocational art design courses, the display space design pays too much attention to the expression...
Proceedings Article

A friend recommendation algorithm based on the user relationship

Qi Shen, Sibo Wang, Ran Wang, Ke Cao
In recent years, the micro blog in the social networks in China is becoming more and more important, people use micro blog more frequent, people can follow to the people they want to know, and people who have common interests. Based on the analysis and research of the existing micro blog friend recommendation...
Proceedings Article

Application of Highcharts in the Analysis of the Multi-source Track Inspection Data

Yijun Wang, Jun Wang
In the railway permanent way department,the daily work of maintenance,inspection and repair dependents on a large amount of inspection data which comes from various ways,such as dynamic/static monitoring devices,mapping on site,design standards or railway rules.These data needs to be imported from various...

Bibliometric Analysis of Social Engineering Research Trends in the Education Sector

Mupid Hidayat, Maulia Depriya Kembara, Rama Wijaya Abdul Rozak, Andi Bhakti
Skills social can in a way effective overcome complex problems, such as development Skills social For use practical. As a result of social media, there are risk Wrong interpretation and manipulation of others. Error Which general happen including miscommunication, data security, and problem other. Objective...

Mohuyula: Community Empowerment Program to increase Community Capacity in Flood Disaster Preparedness in Biau

Zulkifli B. Pomalango
Flood disasters often occur in Biau Village, North Gorontalo Regency, which is often affected by flooding, numbering 323 families with 1,490 people. Mohuyula, community empowerment programs are needed to increase community capacity in facing flood disasters, so that people can prepare themselves to face...
Proceedings Article

Design of a New Type of Mechanical Mechanism Demonstration Teaching Aid

Haiting Zhang, Caixiao Gu, Jianbo Cao, Jianxia Cao, Tianfeng Zhao, Yanger Shi, Shiju E
In order to solve the problem of mechanical professional courses classroom boring, designed a new interest linkage mechanical mechanism demonstration teaching aid. The teaching aid comprises five sets of mechanical mechanism, respectively, gear mechanism, Geneva mechanism, slider crank mechanism, an...

The Influence of Work Discipline, Leadership Style, and Training on Employee Performance at PT Fuji Bijak Prestasi

Chyndi Dwi Putri Kurnia, Mokhamad Anwar
Nothing is static in the corporate environment because everything must change. Changes brought on by dynamic and competitive environmental conditions will be more impactful. The company will struggle to compete with other businesses if it does not have competent human resources to back it up. Analyzing...
Proceedings Article

Study on the Communicative Competence Cultivation in English Teaching

Na Li
It is known to all that language is a communication tool with social communicative functions. Communicative competence was firstly put forth by an American sociolinguist called Dwell Hymes. In his opinion, communicative competence is not only about understanding and mastering a language, but understanding...

Study on the Change of Financial Management Operation and the Corresponding Measures in the View of ERP

Meihua Xu
The development of modern information technology, as well as information technology and accounting work integration, making financial accounting cost accounting has become relatively easy. Whether in China or other countries in the world, the use of ERP for internal and external resources to fully integrate...

Research on Library Reader Service Application and Innovation Based on VR

Wei Luo
The current application of VR technology in the digital library virtual space is mainly manifested in the online library roaming of the digital library. The author analyzes the current situation of virtual reality technology and its application, and discusses how college libraries use virtual reality...
Proceedings Article

Stochastic Linear Quadratic Optimal Control for Discrete-time Systems with Inequality Constraint and Markovian Jumps

WenYing Wang, ZhiMing Zhang, Running Miao
This paper primarily discusses the linear quadratic optimal control problem for discrete-time stochastic sys- tems with indefinite control weights and constraint and Markovian jumps. We use the Karush-Kuhn-tucker (KKT) theorem basically in this paper. It is testified that the well- posedness and the...
Proceedings Article

A review of building occupants adaptive behavior in buildings of China

Song Pan, Lang Xie, Shen Wei, Yunmo Wang, Chuanqi Xu, Xinru Wang, Yanan Zhang
In order to realize the sustainable development of society, building energy consumption has become a global concern. In buildings, occupants adaptive behaviors that means how to use the buildings have an very important influence on the building energy use. The researches of occupants adaptive behaviors...

Research on the Characteristics, Development and Decline of Home Bias

Haimo Liu
This article focuses on studying home bias so that individuals and companies can better reduce home bias, thereby reducing their portfolio risk or improving portfolio returns. The characteristics of companies and individuals, the impact of globalization on the home bias, and whether the use of more general...

The Application of Multi - teaching Mode in the Course Reform of Communication

Hai-Yi Zhang, Yong Song
Communication theory is a strong theoretical basic course with rich content. To enable students to better learn the important lessons, multi-dimensional teaching model teaching reform is adopted. Application of new multimedia courseware in the classroom teaching is a more intuitive way to explain. Outside...

Masks’ Effects on Recognizing Emotions During COVID-19

Betti (Zibei) Pang
The recognition of emotion with facial expressions is essential to human communication, with the eyes and mouth being the most prominent features to identify emotions. Masks have become a part of everyone’s daily life during the pandemic. Since masks occlude the bottom half of the face, emotions may...
Proceedings Article

Development and Design of Teaching Experiment Platform Based on Intelligent Manufacturing

Zhen Shang
In order to meet the needs of intelligent manufacturing and intelligent production in automobile industry, an experimental platform for intelligent manufacturing Teaching of automobile is designed and built. The teaching experiment platform is composed of a movable workbench, which makes use of Industrial...

Study on Government Management Transformation of Performing Arts Industry Management Strategy Under the New Situation

Chunxiao Liu
Government management of the performing arts industry, involving four major political, economic, cultural and social, is the construction of socialist culture in an industry can not be ignored. Development of new Chinese performing arts industry, along with the historical process of socialist construction,...
Proceedings Article

The Design and Analysis of one Kind of Internal Support Capture Mechanism for Non-cooperation Goal Satellite

Kailuan Sun, Jiatai Wang, Qi Xu, Zhen Yang
Designed one kind to support the type capture organization in view of non-cooperation goal satellite in, the use capture organization locking goal satellite to the docking ring, could realize smoothly to the goal satellite fast capture, and reduced time the capture organization and the goal satellite...
Proceedings Article

Definition of Liability Index for Three-phase Unbalanced Power System

Pengyu Zhang
The unbalance responsibility of main unbalanced source is an important task of power quality management. This paper presents an unbalanced voltage liability index to measure the imbalance liability problem. Taking into account the power grid can quality monitoring system provides only statistical values...
Proceedings Article

Enhancing VLSI Performance through Carbon Nanotube Field Effect Transistors

Podili Rahul, Keesaram Lokesh, K. Nirmala Devi
Various phenomena are to be minimized, particularly the loss of bandwidth at the minimum gate for VLSI when the minimum gate length decreases below a limiting length. Which results in lower efficiency and higher baseline power consumption, pointing towards the death knell of Moore’s law. Unlike silicon-based...

The Carnival of his World and the Subversion of Patriarchal Society—On the Duality of a Midsummer Night’s Dream

Jiayi Wang
Drama is inseparable from characters, drama has duality, Shakespeare’s plays like to use the dual world, forming a kind of mirror image. In Shakespeare’s comedy masterpiece A Midsummer Night’s Dream, the fairy world and the mortal world form a mirror image, and the king of the fairy world, O’Brown, and...

The Culture of Packaging Traditional Balinese Snacks with Banana Leaves

Ni Luh Desi In Diana Sari, Ni Ketut Pande Sarjani, Eldiana Tri Narulita
The packaging of traditional Balinese snacks with banana leaves has been practiced and passed down for a long time. However, currently, the use of banana leaves as a packaging material is being replaced by plastic packaging. The purpose of this research is to study the local wisdom behind banana leaves...

Research on Enterprise Brand Innovation based on Strategic Marketing

Yi Yang, Long Cheng, Rui Zhang
Brand strategic marketing, as the name suggests, is the enterprise to create, use and maintenance of the brand as the core, in the analysis of their own conditions and the external environment on the basis of the designated enterprise overall action plan. The success of the brand depends on the organic...

The Influence of Ethnoliteracy-Based Guided Discovery Learning Models to Ability Writing Imaginary Stories

Riga Zahara Nurani, Dadang Sunendar, Isah Cahyani, Cece Rakhmat
The ethnoliteracy-based guided discovery is one possible learning model used by teachers inside the class. However thus, it is necessary exists study the influence of learning models on the ability of participants to educate in writing story imagination. This study use method experiments with a non-equivalent...

Classroom Attendance Auto-management Based on Deep Learning

Dan Wang, Rong Fu, Zuying Luo
Attendance is an important part of daily classroom evaluation. This paper develops an automatic attendance system by integrating two deep learning algorithm Faster R-CNN face detection algorithm and SeetaFace face recognition algorithm. The results of numerous experiments indict that: (1) the system...
Proceedings Article

Study on the method of intermittent chaos to detect the weak signal

Xu-dong Song, Xiao Chen
In this paper, we use the largestLyapunov exponent proved that Duffing oscillators system have the immune to arbitrary distribution with zero-mean noise. For theunknown signal, we can use intermittent chaosto realize signal detection. Through experiment simulation, we use the least number of chaotic...

Application of Learning Models Through Process Oriented Guided Inquiry Learning (POGIL) to Anecdotal Text Teaching Materials in Order to Be Able to Create Interactive Media in High School

Niken Aprilyana, Adyana Sunanda, Main Sufanti, Ali Imran Al-Ma’ruf, Abdillah Nugroho
Purpose: This study aims to outline how the application of the model through Process Oriented Guided Inquiry Learning to anecdotal text teaching materials in order to be able to create interactive media in high school. Methodology: This...
Proceedings Article

A New Perspective for Understanding Data Flow Analysis

Hai Lin
Data flow analysis is a technique that is widely used in compilers and program analysis tools. A lot of practical problems use data flow analysis, e.g. live variable analysis. The usual way of solving data flow analysis problem is to solve for the fix point of some simultaneous equations. This is done...