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3715 articles
Proceedings Article
The Application of Waste and Sediment Trader Boat Designs in Reservoir: A Community Empowerment
Nurin Fitriana, Eny Dyah Yuniwati, Azhar Adi Darmawan, Rizalnur Firdaus
The aims of this activity are 1) to clean the reservoir area from increasing waste and sediment; 2) to provide a design of the boat cleaning garbage and sediment in the reservoir using the SketchUp Pro 3D Design Program; 3) to make boat cleaning garbage and sediment using used plastic barrels. The community...
Proceedings Article
Exploration on the Development Model of Health Service of Traditional Chinese Medicine. Taking Shijiazhuang of Hebei Province as an Example
Jun Li, Haiying Yu
Things are developing rapidly in modern society; various new industries emerge in endlessly. Traditional Chinese medicine (TCM) inherits the traditional culture of five thousand years, and also promotes the rapid development of innovation in the form and content of the big data era. Taking Shijiazhuang...
Proceedings Article
Global Understanding Classroom: the Innovation of Cross-Cultural Communication English Teaching
Qingfang Cao
The Global Understanding classroom, which originated in the United States, uses various tools such as online videoconferences, chat rooms and e-mail to group students from different countries for real-time and non-real-time communication. It has the characteristics of diversity of disciplines, integrity...
Proceedings Article
On Human Welfare and Health
Z.A. Garifullina, R.A. Garifullin, E.A. Ganieva
The report presented by V.V. Putin to the Federal Assembly on February 20, 2019 focuses on the welfare of the population because the well-being is determined by the quality of human life. The Decree of the President of the Russian Federation of 07.05.2018 No. 204 "On the national goals and strategic...
Proceedings Article
Proposing Scientific Theories for Folk and Ethnic Art Education in Hồ Chí Minh City
Nguyen Ho Phong, Vu Thi Bich Duyen
The study examines the preservation and promotion of folk and ethnic arts in Hồ Chí Minh City within the context of rapid socio-economic growth and significant cultural transformation. Although the city has long been recognized as a major cultural center enriched by diverse communities and a wide range...
Proceedings Article
Exploration of Low-Carbon Circular Development Model of Agriculture in Qinghai-Tibet Plateau Region
Tuo Jia
The Qinghai-Tibetan Plateau region is known as the “Third Pole of the Earth”, “Water Tower of Asia” and “Roof of the World”, and is one of the important ecological security barriers in China. However, the global warming, rapid development of second and tertiary industries as well as backward agriculture...
Proceedings Article
The Role of Mothers in Health Promotion on Prevention of Stunting: A Preliminary Study
Tyas Ning Yuni Astuti Anggraini, Hartono Hartono, Eni Lestari, Haryani Saptaningtyas
Health promotion is the first and main stage in disease prevention. Health promotion is a process of providing health information to the community so that people are willing and able to maintain and improve their health. Health promotion efforts include health education which is related to improving...
Proceedings Article
On Developing an Open Courseware Organization Mechanism for China’ Higher Education Institutions
Heqi Wang, Guanlin Wu, Qi Li, Xinbo Sun
From the system perspective, this paper classifies the OCW organization mechanism into seven parts, which include course selection mechanism, teaching contents and methods design mechanism, video fabricating mechanism, intellectual property protection mechanism, service & feedback mechanism, publicity...
Proceedings Article
Thoughts on Promoting the Construction of Industrial College in Applied Undergraduate Colleges
Hangzhou Zhong
In order to adapt to the requirements of new business and innovation-driven development, some undergraduate colleges have transformed into applied undergraduate colleges. The construction of applied undergraduate colleges is an important guarantee for the transformation of applied-oriented undergraduate...
Proceedings Article
Research on Japanese Writing Course in Senior High School Based on POA
Take the Japanese Course of Senior High School as an Example
Yunxuan Wang, Zhenda Song
Language ability is one of the important components of the Core Competencies of the Japanese discipline, while writing is the internalization, application, integration and creation of language ability and it is also the examinatorial contents of the college entrance examination. At present, the Japanese...
Proceedings Article
The Role of Health Information Systems to Support Tourism in Badung Regency, Bali
Ni Luh Kadek Alit Arsani, Ni Nyoman Mestri Agustini, Ni Made Ary Widiastini, Bagus Putu Wahyu Nirmala
The importance of health in human life cannot be underestimated. Health helps people develop economically, socially, and culturally if it is prioritized. Understanding the importance of health must be prepared as early as possible. In this case, health promotion and prevention stages are requirements...
Proceedings Article
Gray Prediction and Development Analysis of Yingkou PORT’s Throughput
Zhaoqi Luan
With the promotion of global economic integration, the international logistics industry is developing rapidly, and port logistics is booming. As an important part of China’s comprehensive transportation and national defense construction, the port is an indispensable infrastructure for economic development,...
Proceedings Article
The Application of Virtual Reality Technology in Library Information Retrieval
Wei Luo
The rapid development of virtual reality technology has penetrated into the culture and education industry. It has also brought challenges and opportunities to the university library. Based on the definition of virtual reality technology and its application in domestic and foreign university libraries,...
Proceedings Article
Performance Marketing as a Form of Company Promotion: Implementation Issues and Development Prospects
Anatoly A. Kizim, Eduard E. Berezovskiy, Diana P. Kayfedzhan
The present article studies the features of the development of performance marketing in times of marketing communications changes influenced by digital technologies. The authors classify the factors contributing to the development of the performance marketing concept in Russia, identify problems that...
Proceedings Article
The Influence of Influencer Credibility and Online Promotion Regarding Purchase Intention
Girang Razati, Dita Amanah, Tresna Wibawa
This study examines the impact of influencer credibility and online promotion on purchase intention. The research employs a descriptive verification approach, describing and explaining the variables under study before concluding. In this study, purchase intention serves as the dependent variable, while...
Proceedings Article
Analysis of Current Situation of Fancy Rope Skipping Curriculum in Regular Institutions of Higher Learning in Sichuan Province
Yongmao Zhang
This paper adopts the research methods such as literature material method, questionnaire investigation method, expert interview method and mathematical statistics to investigate and study the conditions of fancy rope skipping curriculum in 22 universities in Sichuan. The research shows that the university...
Proceedings Article
Village Tourism: The Implementation of Community-Based Tourism
Mira Maulani Utami, H.E.R. Taufik, Widya Nur Bhakti
The purpose of this study is to (1). analyze the tourism potential of Banyuresmi Tourism Village, Jiput Pandeglang Regency based on supporting and inhibitors factors and (2). Analyze community-based tourism development strategies in Banyuresmi Tourism Village, Jiput Pandeglang Regency. Descriptive qualitative...
Proceedings Article
Evaluation and Promotion Strategy on Cultural Competitiveness of Cities Along the “Xi’an-Chengdu High-speed Railway”
Ying Zuo, Yan Cui
This article selects cities along the Xi’an to Chengdu High-speed Railway as the research object, to research the urban cultural competitiveness. In the understanding of urban cultural competitiveness based on the connotation and evaluation index system both at home and abroad research, the researchers...
Proceedings Article
A Study on Wang Gen’s Theory on Honoring the Body
Kaidi Zhang
Wang Gen’s theory of honoring the body shows a profound significance and is worthwhile for us to explore. Its theoretical source is his view of investigating things in the south of Huai, which is quite different from Zhu Xi’s and Wang Yangming’s views and lays a foundation for the theory of honoring...
Series: Advances in Engineering Research
Proceedings Article
Research on Agro-forestry compound ecological industry patterns in Beijing mountainous areas
Chunyan Zhong, Jinhua Wang, Jinghua Wang
Building a multi-level, multi-functional, highly effective forest compound ecological system is the important measure of developing the limited land resources and revitalizing the valley economy in mountainous areas. It is also a main development direction of mountain forestry. This paper summarizes...
Proceedings Article
Leveraging Social Media Platforms for Local Artisans: A Study of social media as a Catalyst for Craft Sustainability
Neysa Vas, Kalpana Munjal
Social media platforms have revolutionized the promotion of traditional crafts, offering local artisans innovative ways to showcase their work and connect with a global audience. Among these platforms, Instagram stands out for its visually engaging content and extensive reach, making it a valuable tool...
Proceedings Article
The Factors Influencing Customer Willingness to Choose the Non-chain Pet Hospital in Chongqing
Xingrui Yang, Chaiyawit Muangmee, Nusanee Meekaewkunchorn
The purpose of the research were to study the level of services marketing strategy and factors affect consumers to choose a non-chain pet hospital in Chongqing. The project combined 7Ps marketing theory to analyze the current situation of pet hospital marketing services. Then, through a questionnaire...
Proceedings Article
Empirical Test of the Impact of Digital Innovation on Firms’ New Quality Productivity in China
Xiaobo Lun, Yun Liu
In the era of digital economy, digital innovation has become the primary motive force for cultivating new quality productivity. Taking Chinese listed companies as the research sample, this paper identifies corporate digital patents to portray the level of digital innovation and explores the effect of...
Proceedings Article
Current Instruction Situation and Reform Innovation in Advertising Design
Congrui Gao
this paper analyzes the affecting factors on advertising design education development in fields of course arrangement, instruction modes based on current situation of Chinese advertising design education, uses the experience of foreign advertising design and education for reference, brings forward suggestions...
Series: Advances in Engineering Research
Proceedings Article
Modeling Method of Creative Lamps
Ledan Huang
Creative lamp also has a relatively high popularity rate, while because of the issues like larger volume, inconvenient carrying as well as dizziness glare caused by improper operation, they equally provide development opportunities and prospects for the creative lamp industry. With the development of...
Proceedings Article
The Effect Of Social Media Marketing On Value Equity, Brand Equity And Relationship Equity On Young Entrepreneurs In Medan City
Bongsu Hutagalung, Syafrizal Helmi Situmorang
Digital era has influenced varians business and marketing types. Social media has given big impact on marketer to promote their brands, covering worldwide marketing, increasing the sales and building the community compared to conventional media. The purpose of this research is to analyze the influence...
Proceedings Article
Snack Product Promotion Content on Instagram
Anne Ratnasari, Yusuf Hamdan, Aning Sofyan, Zulfebriges Zulfebriges, Mochamad Rochim
One of the communities of business actors who are trying to survive in the conditions of the Covid 19 pandemic, namely MSME DAK 2020 which is in Bandung Regency. These MSME actors promote culinary products in the form of snacks through Instagram. This article is the result of research on Product Promotion...
Proceedings Article
Human Resource Management Strategy Based on Employee Loyalty Promotion
Luobu Danzeng
Lack of employee loyalty may cause problems, such as the outflow of enterprise information or core technology, and may also cause the stability of the employee team. Therefore, it is necessary to study the problem of employee turnover in enterprises. The improvement of employee loyalty problem of enterprises...
Proceedings Article
Research on the Marketing Strategy of Department Store Enterprises based on Customer Value Enhancement
Miner Tan, Yutong Wang
In recent years, under the influence of many favorable factors, such as the continuous increase of per capita disposable income, the continuous growth of domestic macro economy and the continuous upgrading of consumption structure, the development momentum of department stores has been relatively stable....
Proceedings Article
Research on the Construction of Knowledge System for Party Group Management Leaders in Power Grid Enterprises
Weixuan Meng, Hongji Qiu, Yalin Huo, Haibo Wei, Zehua Liu, Xuesong Wang, Lichun Sun
State owned enterprise leaders are the backbone of the Party’s governance in the economic field and an important source of versatile talents in governing the country. They have basic requirements that are similar to Party and government officials, as well as unique characteristics that differ from them....
Proceedings Article
Study on the Integrating Strategy of Market Resources in a University Community by Micro-Blog Platform
Peng Chen, Xiaoting Zheng
This paper analyzes market structure around the university community, consumption structure of college teachers and students and analyzes the possibility of combining market resources around the university communities by means of micro-blog. Moreover, micro-blog can provide technology, marketing, management...
Proceedings Article
Thinking about teaching method innovation promotion with information technology
Yu Liu
The traditional teaching method, and the communication between students and teachers of the media is simple, students study hard, also appears dull teaching activities. Multimedia teaching make full use of audio and video signals to make teaching more fun, the students in the teaching has the feeling...
Proceedings Article
Research on Interaction Between Financial Structure and Industrial Structure Based on Data of Liaoning Province
Xiaonan Fan, Qiyue Li, Tianqi Wang
The relationship between finance and industry has been a hot issue for scholars at home and abroad in recent years. In the study of the relationship between the two, the general scholars believe that there is an interaction between them. However, there is a problem that the development of financial structure...
Proceedings Article
Marketing Strategy for “Biofarm” Liquid Organic Fertilizer
Sutawi, Indah Prihartini, Budi Purnomo, Aniek Iriani
Increasing the production and the consumption of organic agricultural products requires the support of the availability of solid and liquid organic fertilizers. "Biofarm" is a trademark of liquid organic fertilizer (LOF) produced and marketed by PT Biosel Agrosolusi in collaboration with biotechnology...
Proceedings Article
Social Media Promotion on Foreigner’s Love of Bing Dwen Dwen: A Case Study of Olympic Winter Games Beijing 2022 Mascot Marketing Success
Boya Zhang
Bing Dwen Dwen is the mascot of the Olympic Winter Games Beijing 2022. It is a product based on the panda and adds the characteristics of the Winter Olympics. It was very popular that there were out of stock so some people feel so said because they did not have Bing Dwen Dwen. During Beijing Olympics,...
Proceedings Article
The Historical Logic and Educational Pathways of Promoting the National Common Language and Writing System
Yixuan Li
The national common language and characters, as the foundation relied upon for national governance and ethnic identity, their promotion and popularization are not only regarded as a key manifestation of language and character policies but also the core of the country's progress towards modernization....
Proceedings Article
Application of 3D Design Software in Graphic Design
Lican Chen
The development of graphic design is inseparable from two important factors: the first is the development of digital technology, resulting in diversified design techniques and communication methods; the second is the changes of aesthetic taste of graphic design viewers. If the development of digital...
Proceedings Article
A Systematical Analysis Framework on Lululemon---- High-end Professional Brand Image and Close to life Promotion
Yuzhuo Diao
As the sportswear market continues to be sluggish and the global retail industry is in a weak state, lululemon, which started with yoga clothes, has developed rapidly and has become a sports brand comparable to Adidas and Nike. In recent years, with the development of China’s economy, the yoga market...
Proceedings Article
The Reasons of Why Customers Choose COD as Their Payment Method When Shopping Online
Verani Sabtia Vandiny, Rodiana Listiawati, Tetty Rimenda, Jhonny Marbun
The rapid adoption of technology affects payment methods causing changes in consumer behavior when choosing the payment method that they will use as a complement to the online shopping process in e-commerce. This study investigated the factors encouraging customers to choose Cash on Delivery (COD) payment...
Proceedings Article
Factor of Marketing Mix on Purchase Intention: An Empirical Research in Fashion Industry, Mojokerto Regency, East Java, Indonesia
Mohammad Iqbal, Whena Ervianto, Nur Yudiono, Muhamad Robith Alil Fahmi
The marketing mix, an essential constituent of marketing strategy, is frequently employed by small and medium-sized enterprises to efficaciously engage their target market segments, consequently impacting purchase intentions. This scholarly investigation delves into the ramifications of marketing mix...
Proceedings Article
Research on the Bottlenecks and Strategy of Agricultural Export in the Background of "Internet +"
Rui Zhang
Large agricultural trade is a matter of national food security, world food balance surplus and deficiency; little affected the people's daily diet, optimize the diet. Through the expansion of exports of agricultural products, help speed up the industrialization process of agriculture, promote agricultural...
Proceedings Article
A Comparative Study on the Communication Effect of Tourism Promotion from a Cross-cultural Perspective ---Taking Sina Weibo and Twitter as Examples
Zewei Zhao, Kai Qin
In the context of globalization, tourism promotion is no longer limited to the domestic market, we should pay more attention to the international market. The cultural differences often lead to cultural misunderstandings and even cultural conflicts during cross-cultural communication. After studying the...
Proceedings Article
Enhancement Of Labor Productivity Through Performance Assessment At Hotel Garuda Plaza, Hotel Madani, And Hotel Novotel Soechi International Medan
Onan M. Siregar, Maulidina, Fahmi Sulaiman
Performance improvements are desirable from both employers and workers. Employers want employee performance both for the benefit of increased work and corporate profits. On the other hand, workers are concerned for self - development and job promotion. It can be said that a good employee performance...
Proceedings Article
Does Drinking Truly Cut Down Individual Income?
Ke Jiang, Xingpei Li, Zening Zhao
This paper examines whether drinking frequency is related to residents’ income. Based on National Longitudinal Survey of Youth (NLSY) data, we find an inverted U-shaped relationship between them. Then, residents’ drinking frequency in 1989 is utilized as an instrumental variable to modify the endogeneity,...
Proceedings Article
Modeling Community Empowerment and Development Around the Mining Area
Adi Asmariadi Budi, Nova Anggraini, Muhammad Amin
Mining activities not only have an impact on the environment, but also on social life around the mining area. Houses damaged by bomb activity in mining areas are one example. Communities around the mining area are the most affected by the mining activities. Not only the impact of mining activities, but...
Proceedings Article
How to Prepare a School Based Disaster Preparedness in Indonesia
Satriya Pranata, Sri Widodo, Aric Vranada, Machmudah, Mariyam Mariyam
Indonesia is located along the Pacific Ring of Fire and close to some natural hazards, including earthquakes, tsunamis, volcanic eruptions, flooding, and droughts. BNPB (the National Agency for Disaster Management) recorded 436 deaths, 1353 mild injuries, 783 serious injuries, and 77,975 houses also,...
Proceedings Article
Research on the Course System of Electronic Data Forensics
Min Tu, Jianying Xiong
With the increasing of computer crimes, the value of computer data evidence is becoming more and more obvious. Electronic forensics has also become a new frontier discipline. Because this is a comprehensive discipline and needs to be compatible with many majors in police colleges, lots of factors that...
Proceedings Article
Legal Analysis of the Empowering Legal Entities of Badan Usaha Milik Desa (BUMDes) After the Enactment of the Job Creation Law
Husen Alting
This research resulted the existence of Badan Usaha Milik Desa (BUMDes) as legal entities by the enactment of Law Number 11 of 2020 concerning Job Creation has clarity providing and affirmation of the legal entity status of BUMDes Article 117 of the Job Creation Law was change the provisions of Article...
Proceedings Article
Marketing Mix Analysis on the Purchase Decision of Processed Beef Products for MSMEs in Malang, Indonesia
Rizki Prafitri, Priyo Sugeng Winarto, Puji Akhiroh, Rizkia Kurnia Pratami, Mochammad Syahrul Ramadhani, Ary Nurdiansah, Jihan Maghfiro Alrina
This study aims to analyze the consumer characteristics and identify marketing mix factors that affect consumer purchase decisions for processed beef products in Malang, Indonesia. This research was carried out from July to August 2024, involving 300 consumer respondents from 10 micro, small, and medium...
Proceedings Article
The Market Strategy Analysis for the Two-Sided Platform Xiaohongshu and Tiktok as the Case
Jiadai Zhong, Jiaxun Zhong, Rui Guo, Congdi Yan
Two-sided platforms are platforms that connect multiple groups simultaneously and benefit from interactions between those groups. Xiaohongshu and Douyin are typical two-sided content platforms. This paper is concerned with the marketing strategies of such content two-sided platforms and uses the 4P model...