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35930 articles
Proceedings Article
Disney Market Positioning Analysis and Competitive Strategy Research
Haipeng Li
As the most successful theme park in the world, Disneyland, with its world-class brand influence and appeal, has repeatedly set off a wave of Disney tourism storms worldwide, creating a unique and unparalleled travel experience. Tourists who come here have fully experienced the sensory stimulation and...
Proceedings Article
Analysis of Cross-Cultural Marketing Strategies for International Brands: The Example of Canon’s “Digital Preservation of Intangible Cultural Heritage” Project
Zhihao Liu, Yulin Wang, Huichen Yang, Mingxuan Du, Shihua Lai
In the wake of the 2008 Wenchuan earthquake, Canon discovered that a large number of folk artisans who knew the language and history of the Qiang people had been killed and countless Qiang cultural heritage destroyed. As a result, Canon decided to use its core imaging technology to help preserve intangible...
Proceedings Article
Cross-Media Narrative Visualization of Liu Sanjie and Its Derived Cultures Based on Istoryline
Zhuo Shi, Xia Qiu, Ziquan Xu, Weiqi Xie
Guangxi’s “Liu Sanjie” and its derivative cultures (such as folk song culture, the March 3rd custom culture, etc.) have a profound historical accumulation, diverse and extensive application scenarios, and tremendous development potential. However, their dissemination as cultural resources in contemporary...
Series: Advances in Engineering Research
Proceedings Article
Research on The Effect of External Admixture on The Micro-structure and Performance of Concrete under The Plateau Conditions
Yaqiang Yue, Qicai Wang, Chao Xie, Guowei Jin, Xiaoyong Wang
In order to satisfy the requirements of the complex environment of plateau on the use of concrete mechanical properties and durability performance, this paper designed three different mix-ratio concretes of 30% fly ash, 30% fly ash + 5% silica fume slurry and 30% fly ash + liquid internal curing agent....
Proceedings Article
Analysis on the Influence of Green Finance Development Level on Energy Intensity in Shaanxi Province
Yaoyao Liu
At present, Shaanxi Province is facing great pressure of energy conservation and consumption reduction. Traditional methods to improve energy utilization efficiency from the technical level are not enough to meet the needs of the government. The way to promote social green development by using market...
Proceedings Article
Environmental and Climate Justice: A Public Policy Discourse
Akankshya Anuska Babu, Bijayini Namrata Patel
In the discourse surrounding environmental and climate justice, it’s crucial to distinguish between the terms ‘environment’ and ‘climate’ as they represent distinct yet interconnected concerns. The environment has undergone substantial changes due to developmental and economic growth, leading to ecological...
Proceedings Article
Publications of Toba Bataknese Culture (Multimodal Analysis of ZONABATAK Instagram Account Uploads)
Marudut Bernadtua Simanjuntak, Ninuk Lustyantie, Ifan Iskandar, Aceng Rahmat, Samsi Setiadi
The existence of social media, such as Instagram, Facebook, and Twitter, makes it easier to promote and introduce a product or work, whether for personal, group, ethnic, or national interests. Especially in a pandemic situation, literary works and regional (traditional) arts and culture, usually shown...
Proceedings Article
A Textual Research on the Spread of the San Zi Jing in the Cultural Circle of Foreign Chinese Characters and its Value in the Foreign Chinese Character Teaching
Kang Xiaoming, Lian Jing
San Zi Jing has been widely spread in the cultural circle of foreign Chinese characters as an enlightening reading material for memorizing Chinese characters, but today, with the rapid development of international Chinese education, it seems to be powerless. This paper combs the time limit and influence...
Proceedings Article
A Seemed-Like Love Story - The Revolutionary Nature of Feng Yun Er Nv
Qingyang Zhou
The 1935 Shanghai left-wing film Feng Yun Er Nv used the story model of triangle love, in which the choice of the hero reflected his patriotic political orientation, and as well the appeal to anti-aggression fight that the filmmakers aimed to convey. By scrutiny towards the political background and the...
Research Article
Multi-attribute Evaluation of Website Quality in E-business Using an Integrated Fuzzy AHPTOPSIS Methodology
Tolga Kaya
Pages: 301 - 314
Success of an e-business company is strongly associated with the relative quality of its website compared to that of its competitors. The purpose of this study is to propose a multi-attribute e-business website quality evaluation methodology based on a modified fuzzy TOPSIS approach. In the proposed...
Proceedings Article
A Study on Translation of Culture-loaded Words in the Goldblatts’ Three Sisters from the Perspective of Skopos Theory
Wenyao Li, Dan Wang
Culture-loaded words reflect precious spiritual wealth that a nation has accumulated in a long history. Therefore, the translation of culture-loaded words, to a large extent, can affect the success of literary translation. Yumi, created by Bi Feiyu, consists of abundant culture-loaded words with Chinese...
Proceedings Article
On Procurement Management in China's Big State-owned Enterprises
Xuexin Liu
In China’s big state-owned enterprises the system of procurement for project was firstly adopted since 1984, which has made solid progress in establishing a construction market with the principles of openness, fairness and justice. The Bidding Law of the People's Republic of China was passed in 1999,...
Proceedings Article
The Population Prediction based on Grey Model and BP Neural Networks
Meng Liu, Yonglin Pang, Wei Xiang
In this paper, the methods of population prediction are analyzed and studied. Considering the limitation of using the grey model and BP neural network, we established a new combination prediction model based on the two intelligent algorithms. First, the grey model and BP neural network were used to do...
Series: Advances in Engineering Research
Proceedings Article
Walking Efficiency and Crossing Obstacle Ability of Variable Eccentric Wheel-legged Robot
Jie Huang, Yujun Wang, Can Fang, Min Yi, Guiping Lan
Concerning that traditional mobile robot suffers the low walking efficiency or poor climbing ability, a new model of Variable Eccentric Wheel-legged Robot is proposed in this paper. The modeling and analysis of the kinematics and kinetics prove that the idea is feasible. The Variable Eccentric Wheel-legged...
Proceedings Article
Development of School-based Course of Music in Colleges and Universities Based on Inheritance of Regional Culture
Ling Zhang
The inheritance of regional culture and the guidance of regional development are responsibilities and obligations to be performed by local colleges and universities as educational institution. The development of school-based course is realized through contemporary regional cultural inheritance in combination...
Proceedings Article
The Quality Chain Management: A Framework for the Prevention and Countermeasures against Non-traditional Security Threats in Xinjiang
Liang Xiong, Weiwei Wang, Silan Li, Xin Xu
The prevention and countermeasures against non-traditional security threats in Xinjiang (henceforth, the PCNSTX for short) should be viewed as a tough and urgent task that needs systematic organization and long-term efforts. The correlation of life cycle phases of non-traditional security threats in...
Proceedings Article
Portable Power Bank, Dare to Ask Where the Road is-- Survey of the Capital University Student Charging Treasure
Chen Minghao, Yang Yang, Hui Yuwen
Based on the data collected from the questionnaire survey, this paper analyzes the current situation of the use of rechargeable treasure of the university students in the capital, and then obtains the characteristics of the usage of the charging treasure of the university students. Then, the paper analyzes...
Proceedings Article
An Attempted Discussion on The Inheritance And Development of Cloisonné
Wanyu Zhang, Rongbin Wang, Yueshan Wang
This paper makes some brief analyses and puts forward some problems which exist in the modern inheritance and development of Cloisonné through its origins, history and current situations. It also gives some solving measures according to a series of cases. For example, to control the production cost of...
Proceedings Article
Analysis on the Present Situation of College Classroom Management and Its Countermeasures
Zhenglei Dong
Classroom teaching is the most important part of education. The quality of classroom management directly influences the final effect of classroom teaching. Classroom management is a process that teachers can effectively achieve the desired goals by coordinating various external factors. This paper takes...
Series: Advances in Engineering Research
Proceedings Article
Research on the Transport Management System Zhengzhou Airport Economy Zone
Linghong WEI
Transport as the forerunner of social economy and basic industry, Scientific and efficient management system to build modern comprehensive transport system and achieve the important guarantee for sustainable economic and social development. Zhengzhou Airport Economy Zone is the first airport economy...
Proceedings Article
The Duty to Legal Externs
Jing Chen, Kun Cheng
The increased popularity of externships stems in part from external pressures. Law students have demanded practical legal experience, making externship programs a good marketing tool. While who would charge for the safety of externs The author find that the law school had a duty to exercise care in the...
Series: Advances in Engineering Research
Proceedings Article
Exploring Film Failure Mechanism and Scratch Toughness Characterization of Diamond-Like Carbon Film
Yonghui Wang, Xiang Yu
Diamond-like carbon (DLC) film has drawn an intensive concern, but suffers from its poor toughness. Characterization method for the film toughness is not available to date, which hampers the researches for toughening DLC films. This work attempts to reveal the scratch failure mechanism from stress aspects,...
Proceedings Article
Digital economy as a basic incentive of vertical integration in a rare earth industry
V.E. Zykova
The application of high technologies in the country's economy increases the efficiency, productivity and growth potential of a business, as well as its level of competitiveness in the market. The digital economy as one of the indicators of the scientific and technological development of a country has...
Proceedings Article
Research on Availability of Data Center UPS Power Supply System
Chai Yongcai, Li Changchun, Li Qun, Yao Jianqiang
According to the requirements of national standard for data center infrastructure, the typical case study is used to analyze the architecture, advantages and disadvantages of the UPS dual-bus 2N redundant power supply system widely used in large and medium-sized data centers and establish the power supply...
Proceedings Article
Performing Arts Appreciation Literacy In Millennium Era
Trisakti, Eva Rahmawati, Anik Juwariyah
Performing arts that thrives and grows in millennium era is one which endures the test of time and therefore has the cultural values which must be preserved. One example of the latter is done through promoting performing arts appreciation literacy to young generations. Further, this study aims to describe...
Proceedings Article
Partnership of government and business for ensuring the social stability of a region
M Kivarina, A Makarevich
Historically, the presence of the commercial sector in the social sphere was reflected at any stage of the development of society (pre-industrial, industrial, and post-industrial). The article highlights the main conceptual forms of business participation in social processes, and it also describes the...
Proceedings Article
The Application of Mathematical Modeling to Predict the Financial Health of Bussinesses
Tomas Kliestik
The prediction of the future state of the enterprises has an irreplaceable role in corporate management; this is often the difference between the existence of a business and its future termination. Therefore, it is appropriate for businesses to know sufficiently far ahead of time about possible business...
Proceedings Article
Swearing in Bengkulu-Malay Language with the Animals as Reference
Eli Rustinar
The utterance which contained swear sometimes was not realized its existence because of its spontaneous characteristic. This communication event could lead to the misappropriation of meaning because the meaning of a swearing word sometimes was applied to the reference which was probably not in accordance...
Proceedings Article
The Influence and The Analysis Of Alkyl Ketene Dimers (AKD) to Paper Resistance in Water Absorption and Chemical Solution Penetration
Henny Rochaeni, Candra Irawan, Mira Nurfitri, Poppy Sri Lestari, Unang Rosdianan
The sheet paper has been made with variations of addition of Alkyl Ketene Dimers (AKD) of 0, 10, 12, and 14 kg/T. The result was a paper with gramatures of ± 70 g/m2. The analysis of the paper sheet to its durability in absorbing water and penetrating the chemical solution of the mixture of NH4SCN2 2%...
Proceedings Article
Study on E-commerce Development Strategies of Cross-border International Trade in China
Fei Wang
E-commerce development of cross-border international trade in China has experienced three stages of cross-border e-commerce industry transformation - information service, online platform transaction and whole industrial chain services. They fully manifest direct, multilateral, small-batch, high-frequency...
Proceedings Article
Sustainability Branding Strategy Through ICT Networking of Tourism Development
Isdarmanto, Christantius Dwiatmadja, Hari Sunarto, Antonius Suryo Abdi
The current aspects of global multimedia have an important role in the dissemination of all types of information and news through information and communication technologies (ICT) quickly and effectively. Why this is important, because every individual can access, load, download, copy, even edit by various...
Proceedings Article
Evaluation of the Implementation of Halal Assurance System (HAS) -23000 With Ergonomics and Technometrics Approaches to the Tempe Industry in Cilegon City
W Susihono, H Haryanto, A Gunawan, I Istianah, S Mukarromah
The application of ergonomics in the halal-certified food processing industry is part of the improvement of the production process to produce comfortable and safe working conditions. This working condition can be improved when various human-related problems have been identified using 8 aspects of ergonomics....
Proceedings Article
The Impact of Trade in Service Restrictions on Real GDP Level: An Empirical Analysis from China and Its OBOR African Partners
Pei Zhi Wang., Abdul Hadi Tahir.
This paper presents an assessment of the restrictions imposed on international trade in service and its implications on real GDP levels. Countries involved in this study are China and its African partners in the one belt one road initiative namely: Algeria, Egypt, Kenya, Morocco and Tunisia. Such assessment...
Proceedings Article
Study on the Spatial Differences and Influencing Factors of Regional Tourism Development
Taking 21 Cities in Guangdong Province as Examples
Gang Deng
Moran’s I in the spatial autocorrelation analysis method is used, and Geoda software is applied to sequentially analyze the spatial distribution of per capita international tourism foreign exchange income (USD) in 21 cities in Guangdong Province in 2018. The global autocorrelation test and the local...
Proceedings Article
Principals School Commitment in the Implementation, and Supervision Quality of Education in the Future
Tumpal Manahara Siahaan, Din Oloan Sihotang, Johannes Sihorimon Lumbanbatu, Sukarman Purba
The principal in carrying out its function to improve the quality of school requires an understanding of managerial mastery, the ability to plan, organize, communicate, motivate, direct and supervise and be carried out continuously on all elements of education. The educational element are; input, process,...
Proceedings Article
Technological Development of Innovation Ecosystems in Conditions of Digital and Human-Centric Economy
Elena Shkarupeta, Andrey Safronov, Diana Savon, Dina Borisova
Nowadays, due to changes in the global economy (structural, technological, geopolitical) for country’s competitiveness at the international level, it is necessary to digitally transform the activities of the Russian enterprises in the context of its managerial and technological processes and models,...
Proceedings Article
Psycho-Sufistic Counseling to Develop Students’ Sociocultural Literacy
Samsul Arifin, Mokhammad Baharun, Miftahul Alimin
The purpose of this study is to design the Qur’an-based counseling related to Psycho-sufistic personality based on the interpretation of the Qur’an and its implementation in counseling communication with the family systems therapy approach in Islamic Boarding Schools (pesantren). The method used was...
Proceedings Article
The Role of Public Relations at the Sukoharjo Resort Police Institute
Basuki Wahyu Utomo, Sri Hastjarjo, Andre Rahmanto
Public relations has an important and crucial role in representing the communication between the Indonesian National Police (Polri) and the community. The role of Police Public Relations is not only to build a positive image. But it also helps in improving performance to achieve the goals of the police...
Proceedings Article
Musical Analysis and Performance Practice of the First Movement of Rachmaninoff’s Piano Concerto No.2
Enhao Yang
Rachmaninoff’s Piano Concerto No.2 stands as a seminal work of late Romantic piano literature, yet gaps persist in understanding its harmonic language and interpretative logic. Existing research predominantly focuses on macrostructural analysis or critiques of individual performances, lacking systematic...
Proceedings Article
The Value of Low Glycemic Index Diet for the Treatment of Gestational Diabetes and Its Complications
Zelei Cheng
From the current domestic and foreign major medicine, health research journals on the “hypoglycemic dietary index treatment of gestational diabetes and its complications” research literature, through statistical sorting, inductive analysis of the medical field of hypoglycemic dietary index for diabetes...
Proceedings Article
E-commerce Platform in the Global South – Concepts, Trends, and Cases
Weiyi Tian
The e-commerce industry is expanding quickly worldwide, with the fastest growth seen in Global South countries. This paper reviews recent development of e-commerce platforms in emerging markets: the paper first defines e-commerce platforms broadly and summarizes its various characteristics; then, it...
Proceedings Article
Study on the Urban Efficiency of Guangdong- Hong Kong-Macao Greater Bay Area Based on DEA and Malmquist Model
Haifei Wang
This study selects land, capital, labor, and information technology as input indicators, and regional GDP as an output indicator, and uses DEA model and Malmquist index method to analyze the urban efficiency and its variation of 11 cities in Guangdong-Hong Kong-Macao Greater Bay Area in 2011, 2013, and...
Proceedings Article
The Construction of Moral Symbols in Murwakala Text and Its Entanglement in Javanese Community Order
Siti Masitoh, Miftahul Huda
The study aims at scrutinizing the construction of moral symbols in the Murwakala text of Ki Suprapto, H.S., the designated successor of Ki Panut, one of the best Indonesian Dalangs (shadow-puppet artists). He was cordially invited to perform ruwatan (traditional Javanese ceremonies conducted to release...
Proceedings Article
Comic Based on Creative Problem Solving to Enhance Mathematical Representation for Visual Learning Style
Ely Susanti, Anantia Afiah Mirantty, Hapizah Hapizah, Indaryanti Indaryanti, Isra’atun, Ruth Helen Simarmata
Students with a visual learning style usually use that contain with a lot of figures, as well as stories that contain lots of color. This study aims to develop a valid and practical mathematics comic based on creative problem solving and its effect in mathematical representation of students with visual...
Series: Advances in Engineering Research
Proceedings Article
Optimization of Sugarcane Bagasse Ash Waste Utilization as Advanced Material in Normal Concrete Using Artificial Intelligence
Nanin Utami, Widya Cahyadi, Ketut Wiswamitra, Shafiril Ramdani, Diofani Mochammad
PT Gula Glenmore produces 270,000 tons of sugarcane bagasse per milling season, mostly unused and environmentally harmful. This study aims to utilize sugarcane bagasse ash as an alternative pozzolanic material for concrete, replacing cement with the aid of artificial intelligence (machine learning)....
Proceedings Article
Celebrity Endorsement: How ‘Rare Beauty’ Capitalizes on Selena Gomez’s Emotional Bond with Millennials
Ana Pinto, Giovanni Lamarca, Francisco Arbaiza
The influence of celebrity endorsement on consumer behavior is a well-documented phenomenon, but its impact on the positioning and loyalty of a new brand in today’s competitive market remains an emerging field of study. This study focuses on how Rare Beauty, a makeup and personal care brand founded by...
Proceedings Article
Vicarious Liability for Tortious Acts: A Comparative Study of the Civil Code of Indonesia and the Netherlands
Gatot P. Soemartono, Jason Novienco
This article examines the implications of unlawful acts by corporate employees, which can harm both the corporation and its reputation. In civil law, aggrieved parties are entitled to seek compensation from the responsible party. However, when the perpetrator is an employee, principles of vicarious liability...
Series: Advances in Engineering Research
Proceedings Article
Accuration of Measurement Snake Motion Based on Kalman Filter Sensor Fusion
Fathurozi Winjaya, Dara Aulia Feryando, Nur Annisa Azizah
Snake motion is a movement on a pair of rail wheels that does not go straight forward but shifts to the left or right. Snake movement can cause deformation on the rail and weariness on the wheel. The snake motion can be measured using sensors that have a high sensitivity but are at risk for noise in...
Proceedings Article
Indians Hybrid Communities in Aceh
Between Identity and Assimilation
Fakhriati Fakhriati
Aceh is one of the areas settled by various nations and tribes derived from different places, areas, and even continents. Its location has a strategic position and attracted many nations to stop over and settle at this place. It cannot be denied that this area became home to ethnic diversity of different...
Proceedings Article
Bridging Nations: The Strategic Role of Northeast India in the Evolution of India-Bangladesh Connectivity (2004-2024) under Look East and Act East Policies
Shangky Khongwar
India’s Northeast region has historically been viewed as a peripheral frontier, yet its geostrategic significance has grown markedly under the Look East and Act East Policies (2004-2024). Bangladesh’s geographic and diplomatic centrality positions it as a pivotal actor in India’s evolving foreign policy...