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25173 articles
Proceedings Article
Thoughts and Suggestions on “Technology+” Psychological Training for College Students
Hao Wen, Zhiyong Zhang, CongCong Lv, Lijun Zhang, Xin Li
At present, science and technology are promoting the reform and innovation of psychological training, our country’s psychological training are also constantly absorbing science and technology, further development, psychological training as one of the entrance education of college students, has a long...
Proceedings Article
Research on the Differences of Disaster Reports in Chinese and American Media from the Cross-cultural Perspective
Using Phuket Boat Capsizing as an Example
Lu Chen
News is the mirror of culture. Disaster news is an excellent material for studying social and cultural values, because it involves individuals, institutions, the government and the whole society. Taking Phuket boat capsizing in July 2018 as an example, this paper uses the textual contrast method and...
Proceedings Article
Forecast on S&P 500 Index Barrier Option with BSM Model
Shuqing Qi
Instead of buying the stocks or shares directly, the call option gives a chance for owners to buy it at a specific predetermined price, which prominently decreases the risk for the customers. Thus, it plays a significant role in the economic market and be widely used in a considerable number of financial...
Proceedings Article
An Analysis of Stereotypes in Television Advertising——Take “Household Appliances” and “Women” as Examples
Jie Gu
Stereotypes refer to fixed impressions of a certain type of person, which associate with characteristics and behaviors, while gender stereotypes indicate social qualities that people have different expectations for males and females, including how they deal with matters, their personality characteristics,...
Proceedings Article
How Social Media Impact the Economy in Rural Areas in China
Yuanhong Dai, Zige Liu, Zihan Zhao
The whole paper is divided into three parts. First of all, the history of media’s promotion to economy starts from three angles of paper media, media and new media, and the promotion effect of media to economy is derived from remote areas, starting from history and theory. Secondly, the specific performance...
Proceedings Article
The Impact of Human Capital on the Efficiency of Technological Innovation Application
V S Zharov
A problem of giving a quantitative evaluation of how the human capital affects the level and dynamics of the innovation-driven technological development of economic production systems of various levels, including manufacturing enterprises, has not yet been expressly solved. This fact lowers the scientific...
Proceedings Article
A Study on the Inspiration of China’s “Blue Carbon Ecosystem” for the Development of Coastal Areas in Korea
Huimin Yang, Shuwen Zhao, Weisen Gao, Chulsoo Kim
In a speech to the National Assembly on 28 October 2020, South Korean President Moon Jae-in announced that South Korea would become carbon neutral by 2050. Since then, how to achieve carbon neutrality has become a common topic of discussion among Korean scholars. This paper focuses on the policies related...
Proceedings Article
Research on the Impact of Advertisement on Consumer Behavior
Bowen Fan
Marketers use various media platforms to influence consumer behavior and maintain customer loyalty in the market. In this connection, it is imperative to note that various advertisements on the media platforms contain diverse information concerning the products. This engages the consumer to develop an...
Proceedings Article
Simulation Study of Medical Disposable Infusion Bottles (Bags) Reverse Logistics System Based on Flexsim
Keqing Xia, Liangliang Chen
With the continued growth of the medical industry and the backdrop of the COVID-19 outbreak, there is a significant increase in demand for disposable medical supplies. The resulting problem of how to properly and reasonably dispose of a large number of used disposable medical supplies deserves the attention...
Proceedings Article
Securing the Software Development Lifecycle (SDLC) in Cloud Environments: A Dev Sec Ops Perspective
Atharva Dhuri, Krishna Samdani, Shahista Agwan, Shrivardhan Wagh, Yash Karande, Yash Narayan
There is an increase in the number of security vulnerabilities in Software Development Lifecycle (SDLC) as the practice of cloud computing expands. The main problem with traditional SDLC models is that they often neglect security and this leaves several threats and vulnerabilities uninspected. Our paper...
Proceedings Article
Enhancing Pro-Environmental Behaviour through Green HRM: A Study in the Green Economy Framework
Ina Novitawati
This study investigates the role of Green Human Resource Management (Green HRM) in promoting pro-environmental behaviour and enhancing employee performance within the green economy framework. Using the Theory of Planned Behaviour (TPB), the research examines how Green HRM practices—such as green recruitment,...
Proceedings Article
Research on the Responsibility of Labour Rights Protection of MNEs
Taking Foxconn Incident as an Example
Yirui Chen, Xinran Lao
From 2010 to 2012, Foxconn had a series of employee suicides, and then Foxconn’s serious illegal employment behaviour aroused social attention and heated discussions. As the main supplier of Apple, Foxconn’s illegal employment behaviour has also caused society and academia to think about how MNEs should...
Proceedings Article
Comparison of Foreign Investment Reviews Between China and the European Union
Jiawen Li
With the development of the global economy, investors are not just satisfied with the investment in their own country, they are increasingly focusing the investment on overseas markets. How to investigate the multinational corporation, especially security issues, is a huge challenge for the host country....
Proceedings Article
Crowd Monitoring For Shops And Malls
Sangita Lade, Sudhakar Shinde, Samarth Swami, Sneha Katole, Prabhakar Uparkar
Efficient crowd management is crucial for ensuring a seamless user experience, optimizing operations, and minimizing safety risks in public spaces such as malls and transit areas. With the increasing number of pedestrians, issues like overcrowding, stampede-like situations, long queues, inefficient space...
Proceedings Article
Applying Nearpod to 10th-Grade History Courses to Improve Teaching Efficiency
Haitian Peng
A teacher set a 10th-grade historical course about Industrial Revolutions with an application called Nearpod during guided cognitive tasks’ instruction. Here reports the pedagogical efficiency and high-cognitive receive on students’ side of applying Nearpod in the course, enabled by the multi-dimensions’...
Proceedings Article
From Brand Identity to Brand Loyalty
Illustrated by the case of Bandai
Lin Zhuoyun, Zhang Yankun
With the development of society, people’s material standard of living is improving continually. In this case, compared with the necessities of life, more and more people have started pursuing some mental issue. When this trend comes to the product market, it is embodied in that customers put more focus...
Proceedings Article
Methods for Assessing the Tourist and Recreational Potential of the Territory
E O Ushakova, M Y Tsoy
Regional socioeconomic planning requires assessing the local resource potential from the economic standpoint. The assessment must cover the tourism opportunities the region has, as domestic and inbound tourism is a national priority. This makes relevant any effort to improve the methodology for assessing...
Proceedings Article
How to Narrate China’s Stories Overseas Via Social Media - Take the Dissemination of “Tang Palace Night Banquet” as an Example
Jiayan Shen
Domestically, telling Chinese stories and exporting Chinese culture through social media can enhance people’s political and cultural identity internally. Externally, it is conducive to establishing foreign exchange position and making Chinese voice heard. The “Tang Palace Night Banquet” of 2021 Henan...
Proceedings Article
Happy Learning
How Different Emotions Affect Semantic Memory
Lexuan Jiang, Yuqi Wang, Yaru Yang
Emotions are ubiquitous in learning activities and are considered closely linked to school climate and classroom climate. However, the question of how these emotions may affect memory encoding and retrieval has not gained sufficient attention. Previous empirical studies focused more on emotional effects...
Proceedings Article
The Effectiveness of Brand Culture on Customer Engagement
A Case Study of Spotify in the U.S.
Shukun Yin, Lintong Fu
Spotify is a Swedish digital music streaming service and technology company founded in 2006 by Daniel Ek. In the US market, Spotify is the most predominant audio streaming service among its competitors. The primary purpose of this research was to explore how Spotify took advantage of its branding culture...
Proceedings Article
Application of Modern Portfolio Theory in Stock Market
Yumeng Liu
When investors face investing problems, the main issue is to make decisions on how to allocate resources among the variety of different assets, especially in the rapidly growing stock market.The paper aims to design an investment strategy for risk-averse investors. We use modern portfolio theory and...
Proceedings Article
Evaluation of Highland Barley Industry Development Level in Qinghai Province
Pan Zhihong, Ding Shengxi Si
Rural revitalization is a necessary link to realize the goal of national rejuvenation and people’s happiness in China, and the key to promoting rural economic development. It is worth discussing how to seek the maximum optimization and upgrading of industries in the right opportunity to stimulate the...
Proceedings Article
Research on Environmental Accounting Information Disclosure in the Era of Artificial Intelligence
Pengxiang Liao
With the continuous development of society, information technology has become an indispensable part of the work of enterprises, and the arrival of the combination of industry and finance, also needs to rely on information technology. As a product of information technology, artificial intelligence has...
Proceedings Article
Absurdism in “The Outsider”
Ruoqi Han
Absurdism is a milestone in the history of philosophy. When it is studied, Albert Camus can’t avoid being mentioned, who is a representative of Absurdism. Literature leads mankind to concretely experience abstract philosophy. Camus’s literature is the specific manifestation of his Absurdism. Among all...
Proceedings Article
The Research of the Relationship between Taoist Thought and Management
Yunzhenhong Zou
There is not much literature on this topic, but what can be found is of very high quality. Many modern enterprises use the management model proposed by western management, but Chinese enterprises should focus on the national conditions to find a management mode that conforms to the characteristics of...
Proceedings Article
Exploring PBL Online Teaching to Enhance Students’ Meta-Learning Skills
Yajie Chen, Yilin Liu
This paper reviews mainly on PBL online teaching model and some online teaching practice to explore the necessity that students are supposed to acquire. The paper first introduces the conception of meta-learning skills which can be highly described as learning skills in the process of students’ learning....
Proceedings Article
QRIS Adoption and Budgeting Discipline Among Gen Z: The Mediating Role of Spending Visibility
Abilio Soares Rada, Mursalim Nohong
The rapid diffusion of QRIS has normalised cashless transactions among Generation Z in Indonesia, yet its implications for disciplined budgeting remain underexplored. This study investigates how Perceived Ease of Use and QRIS Intensity influence Budgeting Discipline through Spending Visibility among...
Proceedings Article
The Identity of Student Video Makers and in the Case of BiliBili
We Media Study in Post-modernism
Yuguo Chen, Chanyu Guo, Qianxun Xia
Eriksson once said: Adolescence is a critical period of identity construction, but there is a group of student video producers who project their desire for identity into the identity of the video producer, which is BiliBili’s student video maker. This article takes this group as the research object and...
Proceedings Article
How Can People’s Attitude Towards Sexual Double Standard Change Their Attitude Towards Marriage?
PinRun Su
The research question is about whether a more positive attitude towards sexual double standard will change the attitude towards marriage. Recently, the rate of divorce in various countries is continuously increasing. This might be a result of a twisted attitude towards sexual behaviors between genders....
Proceedings Article
Privacy Preserving Deep Learning with Learnable Image Encryption on Medical Images
Jarupula Rajeshwar, Somarajupalli Thejaswi, Salendra Manoj Kumar, Sunkapaka John
Deep learning has made significant progress in medical imaging by improving diagnostic accuracy. However, processing sensitive patient data on cloud-based platforms introduces major privacy risks. This study introduces a privacy-centric approach to analysing medical images, utilizing learnable encryption...
Proceedings Article
Is China’s Investment A Debt Trap? -A Comparative Research Based on the Investment in the United States, Europe and China
Yichen Hao
The essay is to prove that Chinese investments in developing countries are not a debt trap by comparing US, European and Chinese investments. This phenomenon has been observed in recent years and it was usually questioning China’s motive of foreign investments from the perspectives of Western countries....
Proceedings Article
Information Spillover Effect Changes of Major Financial Markets: Evidence from the 2015 Chinese Stock Market Crash
Wenyu Zhu, Lulu Pan
This study investigates how the 2015 stock market crash in China affects the characteristics of information spillover among China, Hong Kong, and the United States. The VAR-BEKK-GARCH and DCC-MGARCH models are employed to confirm the changes. Results show that the 2015 crash strengthens both mean and...
Proceedings Article
Review of the GNSS’s Development and Its Civil Applications
Jiamu Xu
This paper reviews the current development status of four main GNSS systems: GPS, GLONASS, GALILEO and BDS; the principle of GNSS; and the applications and challenges of GNSS. The results show that, as the application of GNSS has already significantly improved work efficiency in many civil areas, attaching...
Proceedings Article
Technology Empowerment: Video games - Another Platform for Cultural Communication
Yujie liu
The development of video games is inseparable from the reliance of information technology. In recent years, with the development and wide application of 5G technology and virtual reality technology, the game industry has shown a spurt of development and the number of game users has been increasing, and...
Proceedings Article
Digital Expansion Path from the Perspective of Diversification Strategies
Multiple-case Study on Chinese Digital Firms
Fan Lemiao, Ma Zhengkai, Sun Heyang, Zhu Danyuan
In the digital economy environment, with the rapid development of new generation communication technologies such as artificial intelligence, blockchain, cloud computing, and big data, enterprise innovation can no longer be promoted by pre-determined participants in the traditional sense of the linear...
Proceedings Article
The Significance of Alexander’s Three Hundred Suits of Armor
Changchang Fan
This paper analyzes the significance of the three hundred suits of armor that Alexander the Great inscribed after the Battle of Granicus. Starting from the introduction of the early days in Alexander’s reign, this paper goes through introducing the reluctance of Alexander as king from the Greeks to analyzing...
Proceedings Article
How Liberal Feminism in A Doll’s House Positively Influenced the Emancipation of Women’s Thought in China After the May Fourth Movement, 1919–1949
Su Chen
In Ibsen’s A Doll’s House the transformation and growth of the female protagonist Nara in the play reflect the idea of liberal feminism, showing women trying to break out of their dependence on men and seeking independent personhood and economic freedom. This work was introduced to China after the May...
Proceedings Article
Comparisons of the Different Views of Face Negotiation Theory
Tianyu Gu, Zhiyuan Guan, Jiacong Tang, Dongye Wu
People from different countries are influenced by economic globalization. This situation leads to a large number of negotiation difficulties due to different cultural backgrounds and various views of the “face” problem. Face Negotiation Theory (FNT) is an original theory to explain how people manage...
Proceedings Article
How Businesses Might Prevent Issues Arising from Cultural Differences in Online Negotiations
Tong Wu, Zihan Wang, Jisong Li, Siying Liu, Ruanxi Du
In this work talking about when foreign trade happening, which is a form of trade with great cultural differences, changes online, what kind of online cultural differences and communication difficulties will be caused is the main goal of research. Many cultural differences caused by online business negotiation...
Proceedings Article
The Life of Africans in China: Experience and Perception
A Case Study of Guangzhou
Chenyang Hu
This study is a review of studies into the subjective experience of African students and workers in China and perceptions held by Chinese toward such group. This involves ways African people were marginalized from this society, how Chinese traditional ideas affect people’s understanding towards them,...
Proceedings Article
Analysis of the Human’s Matching Preferences in the Market Matching
Zhaoguo Wang
Matching theory is a branch of economics that has had a significant impact on the world. Economics is a social discipline that studies human behavior and how to allocate limited or scarce resources in an efficient and rational manner. This paper is a specific study of three matching scenarios based on...
Proceedings Article
The Artificial Intelligence Application Model In Higher Education Towards World-Class University
Nur Aedi
This study aims to determine how self-adjustment is described by overseas students from outside Malang City in dealing with problems and challenges of cultural, linguistic, and environmental differences in the area where they live to pursue education with stress-coping strategies. This research uses...
Proceedings Article
A Service-Oriented Communication Architecture of Graphics Asset Management System
Zi-jian Wang
Database technology is of great variety, structure diversity, solving data integration and exchanges sharing of the heterogeneous database system have became the important problem in all fields. Because of XML is the very important data exchange technology to realize data exchange and transmission ability,...
Proceedings Article
The Development Status and Future Trends of China’s Vaccine Industry
Xiyu Wang
The outbreak of the COVID-19 has focused the attention of various countries on the vaccine industry. China’s vaccine industry started late, has a small scale and has been presented less in international conference journals, but in the wake of this COVID-19, China has drawn significant attention to the...
Proceedings Article
Social Reproduction in K-12: Life-long Effects on Middle-class Students
Zhan Guo, Yan Wu, Yu Zhang
The educational system plays an essential role in people’s lives, while it may not provide equitable opportunities for students. This paper has two main themes. The first is associating with the social reproduction theory of cultural theorist Pierre Bourdieu; more specifically, it is about the social...
Proceedings Article
The Impacts of Servant Leadership on Employees’ Job Satisfaction in the Construction Companies
Shizhe Yang, Liangyu Wang
Construction companies generally have the phenomenon such as long-term dispersion of construction sites, heavy workloads and long construction periods, which may increase the turnover of their employees and not conducive to the long-term stable development of the construction companies. Therefore, improving...
Proceedings Article
Blockchain for the Future Development of the Pharmaceutical Industry
Renfei Gao, Xiao Yu, Zhirui Zhang
Blockchain is an emerging industry, and its applications are well established in product traceability, data circulation, supply chain management, judicial depository, government data sharing, and livelihood services. In China, blockchain technology has great value in the medical industry and influences...
Proceedings Article
Leading for Sustainability: ESG Implementation and Performance in Indonesian Forestry Firms
Maria Klara Dhika Ayu Utaminingtyas
Forestry and wood-based firms face intensifying expectations to demonstrate credible environmental, social, and governance (ESG) performance while sustaining competitiveness. Building on the natural-resource-based view, dynamic capabilities, and upper-echelons logic, this study tests a parsimonious leadership-to-practice-to-performance...
Proceedings Article
Phenomenological Study: Self-Adjustment and Stress Coping in Overseas Students in Malang City
Mutia Husna Avezahra, Fadia, Khaliza Dhia Kanti, Yesenia Salsabila Az Zahra
This study aims to determine how self-adjustment is described by overseas students from outside Malang City in dealing with problems and challenges of cultural, linguistic, and environmental differences in the area where they live to pursue education with stress-coping strategies. This research uses...
Proceedings Article
Fast Growth of Keep (An Online Fitness APP) During COVID-19 Pandemic
Xupeng Lu
A global pandemic broke out in 2020. While the traditional business model has suffered a severe blow, some new business models have begun to appear on the stage of history, for example, Keep (An online fitness app) completed a rapid accumulation and conversion of user, and standed out among home-fitness...