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1523 articles
Proceedings Article
Analysis of E-commerce Development of Tiktok-Before and After the Epidemic
Xinning Dai
With the maturity of Internet technology and the restrictions on traffic control in the context of COVID-19, e-commerce platforms and external media platforms such as Weibo, WeChat, and Tiktok are increasingly closely combined to seize the market using contactless transactions to achieve the transformation...
Proceedings Article
Learning From Home Video Tutorial for Computer Graphic Courses
Tri C. Kusumandyoko, Fera Ratyaningrum, Siti Mutmainah
Lectures during the COVID-19 pandemic have obstacles that need to be found for practical solutions. Computer Graphics as a practicum subject in normal conditions is usually carried out by the lecturer’s direct instruction method as the tutor. This method turned out to be ineffective in the Learn From...
Proceedings Article
The Hegemonic Male Gaze in the Media Culture
Influences of Advertisements on Female Beauty Standards and the Use of Beauty Filters on the Popular Social Media Platform
Yiran Dang
Giant media corporations are the representation of the ruling class who have the power to control media content published to the public and the right to disseminate their preferred ideologies to society. People outside the In-Group are considered media consumers who are repeatedly exposed to media productions...
Proceedings Article
Study on Correlation between Agricultural Production and Agricultural Economy of Xinjiang
Mengtao Zhang, Chuanhui Zhang
Agriculture is the main industry, form part of the main income of rural residents in Xinjiang and Xinjiang economy. Q. I mainly from the impact of the Agricultural Industry on Xinjiang agricultural economy, analyzes the current relevance of agricultural production in Xinjiang and Xinjiang agricultural...
Proceedings Article
The Implementation of Digital Marketing towards Brand Awareness
Evi Husniati Sya'idah, Tontowi Jauhari, Nanin Sugiarti, B Dewandaru
The phenomenon of digital marketing becomes a promising opportunity for the marketers; especially in husbandry sectors. They do not want to lose this opportunity. They used to promote their product through conventional way by selling directly to the prospective buyers. Yet; Ayamjoper.id as the startup...
Proceedings Article
Hoerbuch–Deutsch: Maerchen on Youtube as Additional Material for Listening Skills for Students of the German Literature Study Program
Rr. Dyah Woroharsi Parnaningroem, Fahmi Wahyuningsih, Lutfi Saksono
As is known, the Covid–19 pandemic has changed the way of teaching and learning. In learning listening skills, many teachers or lecturers use social media such as YouTube. This study discusses the exercises that can develop listening skills teaching materials obtained from audiobooks (Hoerbuch–Deutsch)...
Proceedings Article
A Content Analysis in the Studies of YouTube about Panic Buying Bear Brand Milk Video in COVID-19 Pandemic Era
Iwan Supriyadi, Irmawan Rahyadi, Yohanes Arie Kuncoroyakti
This study aims to determine the public’s response, how the video can inspire and boost product branding on the market, and the most influential recommendations. This research methodology uses qualitative content analysis with data collection using the purposive sampling technique with reporting criteria...
Proceedings Article
Research on Factors Affecting Travel Satisfaction of Airport Parent-child Group Based on ISM
Jiahao Wu, Fenghong Wang
With economic development and the improvement of people's living standards, aviation travel has become a common mode of transportation. The parent-child form of travel is getting more and more common. Paying attention to the satisfaction of the parent-child group in the airport will help improve the...
Proceedings Article
Research on Marketing Strategy of Universal Studios and Fonte in China’s TikTok Platform
Jiahao Kong
In the following article, the author mainly analyses the relationship between the development of the current entertainment industry and the Development of Internet platforms, especially short video platforms. And with the establishment of the United States, the first entry into the Chinese market universal...
Proceedings Article
The Oxidation Kinetics of Magnesium Sulfite in Homogenous System
W. D. Zhang, C. Q. Kong, C. F. Zhang, Z. W. Shen, P. F. He
The oxidation rate of magnesium sulfite is important for the application of wet magnesia desulfurization, which is suitable for the industrial boilers in china. In this work, the oxidation rate of magnesium sulfite without addition in homogeneous condition is studied, magnesium sulfite was oxidated in...
Proceedings Article
The Application of Mathematical Morphology in the Disturbance Detection of Power Quality
Yanqin Hu, Yin Gao
A method combining ? ? conversion and d q conversion to detect power quality disturbances is proposed based on previous studies?which makes use of the characteristics of voltage perturbation signal. It designs two filter elements by choosing a suitable structural element to locate the voltage perturbation...
Proceedings Article
Directive Speech Acts in Najwa Shihab’s YouTube Dialogue and Their Relevance to Indonesian Teaching Materials in Junior High Schools
Isnaeni Nurmalia, Gallant Karunia Assidiq
The purpose of this study is to relevanize the directive speech acts in Najwa Shihab’s YouTube dialogue entitled Ngobrolin Kebocoran Data, Gaya Hedon Polisi, Pro Kontra BBM Naik (Talking about data leaks, Police Hedon Style, and Pros and Cons of Fuel Rise) on the learning of persuasion texts containing...
Series: Advances in Engineering Research
Proceedings Article
Hexavalent half-arc-transitive graphs of order 6p
Xiuyun Wang
A graph is half-arc-transitive if its auto orphism group acts transitively on its vertex set and edge set, but not arc set. Y-Q. Feng et al. gave the classification of tetravalent half-arc-transitive graph of order 6p. In this paper, we proved that hexavalent half-arc-transitive graph of order 6p has...
Proceedings Article
TikTok: A Must-Have App
Junfeng Li
Social networking has become the order of the day or the current generation. Developed in 2016, the impact Tiktok has had is a matter of concern. Thus, this research takes an interest to assess the marketing process of the company and the competition that the company has had to endure despite its current...
Proceedings Article
Analysis of Capital Structure, Corporate Environment, and Corporate Performance of Listed Companies in China
Ruijia Tian
The relationship between capital structure and firm performance has been one of the important directions of market economy research. Based on the information samples of Vanke, a representative real estate company, and 31 listed electric power companies, this paper analyzes and studies the relationship...
Series: Advances in Engineering Research
Proceedings Article
Research on Swelling Characteristics of a Mixture of Waste EPS Particles and Expansive Soil Impacted by Initial Water Content
Y.Y. Liu, F. Xiao, Y. Dong, H. Su, Y.H. Jiang, Q. Yang
The swelling characteristics of a mixture of waste EPS particles and expansive soil are influenced significantly by initial water content. In order to search out the influential regularities under different initial water content, the tests of swelling ratio without pressure, swelling ratio under pressure...
Proceedings Article
The Effect of Internal Corporate Governance Mechanism on Corporate Values
Meisi Armeliyas, Dina Patrisia
This study aimed to analyze effectson the size of the Board of Commissioners, the Board of Commissioners Meeting, Board of Independent Commissioners, Audit Committee, Institutional Ownership, Concentration Ownershipand Managerial Ownership on Corporate Value as measured by Tobin’s Q and PBV. The population...
Proceedings Article
Success Factors of Cultural Output Short Videos
Take the YouTube Video of Dianxi Xiaoge as an Example
Quan Yin
In the Internet era, the form of short videos is more helpful for overseas audiences to understand Chinese culture. This paper mainly adopts the text analysis method and case study method to study the success factors of short videos of cultural output, and selects the YouTube blogger Dianxi Xiaoge for...
Proceedings Article
Random Forest-based Stability Analysis Model of Geotechnical Tunnel Enclosure
Yang Yu, Qingxin Pang
In this study, a geotechnical tunnel surrounding rock stability analysis model is established based on the random forest algorithm in order to improve the accuracy and reliability of surrounding rock stability prediction in tunnel engineering. Through testing and data collection of geotechnical parameters,...
Proceedings Article
Comparative Analysis of WeChat Channel and TikTok in China Short Video Clips Market
Mingwei Ma, Zixin Shen, Yining Wu
Under the era background of advanced development technologies, social media has becoming more and more important in people’s daily lives. More and more people spend large amount of time on entertainment apps like watching short video clips, games or music.e.t.c. Short video clips as a new expression...
Proceedings Article
Research on the Development Path of Digital Cultural and Creative Design of Wuqiang Woodcut New Year Pictures from the Perspective of Cultural Translation
Yuan Gao
This study explores the innovative development of the national intangible cultural heritage Wuqiang woodcut New Year pictures in the digital age. The primary purpose of this study is to establish a value channel between metaphysical cultural heritage content and digital users from the perspective of...
Series: Advances in Engineering Research
Proceedings Article
Tetravalent half-arc-transitive graphs of order pqr
Xiuyun Wang
A graph is half-arc-transitive if its automorphism group acts transitively on its vertex set, edge set, but not arc set. Let n be a product of three primes. The problem on classification of the half-arc-transitive graphs of order n has been considered in [J Algebraic Combin 1(1992) 275-282, Discrete...
Proceedings Article
Critical Discourse Analysis (CDA) of Science Communication Based on Local Wisdom in the ‘Chronicles’ Content by Bagus Muljadi
Nurwijaya Hariadi, Alem Febri Sonni, Muhammad Akbar
This study aims to conduct a Critical Discourse Analysis (CDA) of the YouTube content series ‘Chronicles’ hosted by Bagus Muljadi. The focus of the analysis is on how science communication based on local wisdom is constructed and represented in the discourse of these videos. Using Theo Van Leeuwen’s...
Proceedings Article
Necessity and Practice of Flexible Governance for Mobile Vendors from the Perspective of the Protection of Vulnerable Populations
Xinyao Yang, Hanyu Jin
It is a shared goal of countries around the world, including China, to foster inclusive and sustainable economic growth, boost employment, and guarantee decent work for all. In particular, the protection of vulnerable populations has all along been the priority of the Chinese government, of which mobile...
Proceedings Article
Design Swarm Intelligence Algorithm Based on Artificial Intelligence in Teaching Quality Evaluation Reform System in Colleges
Peilei Ye
The maturity of big data has led to the emergence of artificial intelligence technology (AIT), and AIT has also begun to become a hot spot for domestic and foreign experts and scholars. Today, artificial intelligence has been applied in many fields such as military, life, and work. This paper first introduces...
Proceedings Article
Maritime Digital Communication on TikTok: A Semiotic Analysis of Maritime Values
Nur Alfanisa, M. Iqbal Sultan
This study analyzes the representation of maritime values in TikTok content using Roland Barthes’ semiotic approach. As a maritime country, Indonesia has a strong national identity related to the sea, but in the digital era, this narrative faces challenges to remain relevant. Through a three-level analysis...
Proceedings Article
Influencing Factors of Consumers’ Psychological Resistance in TikTok Live Streaming Room
Ziheng Li
Analyze the user’s psychological resistance influence factors and mechanisms on the live broadcasting mechanism, brings revelation for short video platform precision marketing. Establishment of the live recommendation mechanism generates a mental resistance model, issue a questionnaire to conduct empirical...
Proceedings Article
A Systematic Review of Information Sharing and Governments’ Response to Detriments
Xiaoqian Cao, Boang Xu
Throughout human history, natural disasters and virus disasters have always existed. It’s always been a human problem to solve. However, with the aggravation of environmental pollution, these are becoming more and more serious. The study emphasizes on information dissemination and means relevant to specific...
Proceedings Article
Research on Control of Move-in-mud Robot Based on Q Learning
Yunming Du, Bingbing Yan, Yongcheng Jiang
In order to improve the behavior self-control ability of move-in-mud robot in unknown environment, this paper proposes a behavior control algorithm based on radial basis function neural network Q learning. The algorithm enhances the interaction between robot and environment and improves self-learning...
Proceedings Article
Diffusion of Tourism Innovation in “Air Jangkang Reclamation Village Bangka Regency
Ferdiana
Air Jangkang Village Reclamation is one model of environmental management of ex-mining land. Managed by PT. TimahTbk is used as a productive, educative, tourism-oriented and sustainable land. This innovation has succeeded in bringing the Bangka Regency Government to Achieve the TOP Award for the KIPP...
Research Article
Scalable Content Authentication in H.264/SVC Videos Using Perceptual Hashing based on Dempster-Shafer theory
Ye Dengpan, Wei Zhuo, Ding Xuhua, RobertH. Deng
Pages: 953 - 963
The content authenticity of the multimedia delivery is important issue with rapid development and widely used of multimedia technology. Till now many authentication solutions had been proposed, such as cryptology and watermarking based methods. However, in latest heterogeneous network the video stream...
Proceedings Article
Analysis of Digital Literacy and the Use of Social Media on Flood Disaster Information Response in Jakarta Senior High School Students
E. Nugrahaeni Prananingrum, Cahyadi Setiawan, Ridho Agusman, Amelia Putri Maulana, Muhammad Wahyu Wardana
This study aims to analyse digital literacy and the use of social media in flood disaster information response among high school students in Jakarta. The method used was a quantitative approach with descriptive analysis techniques, and data was collected through a questionnaire distributed to 79 high...
Proceedings Article
Strengthening Digital Citizenship Values in Pancasila dan Civics Learning in the 21st Century
Fatimah, Dedy Ari Nugroho
The main problem in this research is that developments in the field of information technology bring various influences such as in the form of community participation when using digital media so that the idea emerges, namely the concept of digital citizenship. In order for digital citizenship to be utilized...
Proceedings Article
Study on Factors influencing college students to become self-employed Based on ISM and AHP
Leilei Zhao
In order to futher explore the factors influencing college students to become self-employed, a system of college students to become self-employed influencing factor indexes was made from the perspectives of Society, universities and individuals. ISM idea was adopted for analyzing the links between influencing...
Proceedings Article
Customer Engagement of Athleisure Brands in the Indian Market Using Netnography as a Research Tool
Pratik Ghosh, M. Sriram, Kerena Anand, K. Jacob Joseph
The study employs netnography as a tool to measure the use of digital media strategies, components of branding communication, and the impact of digital interaction on consumers’ behavior. Netnography was utilized as the primary research approach to analyze customer engagement with athleisure brands in...
Proceedings Article
Investigating the Impact of Social Media Marketing on Millennial’s Purchase Intention of Sports Brands in China
A Case of LI NING
Zhen Niu, Rongbo Zhang
This study mainly analyzes the importance of social media for sportswear companies, including marketing and influence, and how social media affects millennials’ purchase intention of sportswear brands. This paper explores some cases of marketing activities of some sportswear companies (Nike, Hongxing...
Proceedings Article
What are Factors Affecting Consumer Behavior
A Case Analysis of TikTok
Tianyi Hua, Qixuan Ma, Shiran Zeng
With the development of the Internet and e-commerce, people are willing to shop online. As a result, live streaming becomes a popular channel of online shopping. A variety of factors are considered to contribute to its popularity. As a newly started business, live streaming on TikTok is still exploring...
Proceedings Article
The Role of Short Video Platforms in Social Education
Cody Wu
The educational potential of short video platforms has attracted increasing scholarly and public attention, yet their effectiveness and challenges remain insufficiently addressed. This paper analyzes the dual role of platforms such as TikTok and YouTube Shorts in promoting social education, focusing...
Proceedings Article
Analysis of Chinese Clothing Brand Marketing Strategy in the New Media Time
Kunpeng, Gao
In the context of the digital economy, the number of China’s short video users exceeded 1 billion for the first time in 2022. What’s more, user activation and stickability maintained a very high level and the use time of short video is higher than other applications. With the continuous optimization...
Series: Advances in Engineering Research
Proceedings Article
Characteristic Research of La3Ga5SiO14 in Q-switched Laser
Yan Sun
In this thesis, the related parameters of LGS are treated in analysis. We use experiment method to investigate LGS’s characteristics as Q-switched crystal in laser and compare it with the commonly used KD*P crystal. The advantages and disadvantages of LGS crystal are summarized in the photoelectric effect...
Proceedings Article
Research on Rural Environmental Governance in Remote Mountainous Area from the Perspective of Rural Revitalization – A Case Study of Q Village in Liuzhou, Guangxi
Lixuan Li, Tianyi Wang, Yu’an Chen, Shuxin Yang, Yi Chang, Hongyi Zhao
In the context of targeted poverty alleviation with great results and the gradual advancement of rural revitalization, environmental governance issues in remote mountainous rural areas still need to be resolved urgently. The centralization system of township governments, the absence of the functions...
Research Article
Accuracy Improvement of Autonomous Straight Take-off, Flying Forward, and Landing of a Drone with Deep Reinforcement Learning
Che-Cheng Chang, Jichiang Tsai, Peng-Chen Lu, Chuan-An Lai
Pages: 914 - 919
Nowadays, drones are expected to be used in several engineering and safety applications both indoors and outdoors, e.g., exploration, rescue, sport, entertainment, and convenience. Among those applications, it is important to make a drone capable of flying autonomously to carry out an inspection patrol....
Proceedings Article
Spectrum Allocation for Hyper-Dense Small Cell Networks: A Partially-Distributed Approach
Junfei Qiu, Zhiyong Du, Youming Sun, Ducheng Wu
In this paper, we investigate the problem of spectrum allocation for small cell networks with dense deployment of access points in large quantities. Since the formulated problem is intractable in the context of large-scale networks, finding the optimal solution is very complex. To tackle this issue,...
Series: Advances in Engineering Research
Proceedings Article
The Process Category Selection Model and Application of Silicon Rod Slicing Based on Green Manufacturing
Chaohua Wu, Lei Chen
The development of cutting technology of hard and brittle material went through cylindrical cutting and internal cutting,free mortar multi-line cutting and diamond multi-line cutting.At present the main processing method of solar grade silicon rod slicing is free mortar multi-line cutting and diamond...
Proceedings Article
Software Engineering Implementation Research
Wenfeng Chen
Software engineering implementation is to apply software engineering theory for software development organizations in order to improve the product development time (T), quality (Q), cost (C), service (S) of software development organization. The most important is the engineering software development...
Proceedings Article
Hate Speech Pattern of Youtube Viewer Comments on Najwa Shihab Channels in the 2019 President and Vice President of the Republic of Indonesia General Election Campaign Discussion
Subyantoro, Tsalisa Yuliyanti
Hate speech develops on social media, one of which is YouTube. One of the YouTube channels, Najwa Shihab, contains shows and comments on political issues in Indonesia, one of which is the 2019 presidential election campaign. Hate speech in comments on the Najwa Shihab channel forms speech patterns. They...
Proceedings Article
Performing Critical Thinking: Evidence from Students’ Stories
Mister Gidion Maru, Donal Matheos
The flourish of the disruptive era has defined critical thinking to be crucial element to be incorporated in the education. This article reports the exploratory efforts to reveal university students’ preference and challenge to express their critical thinking skill in their learning process and social...
Proceedings Article
Application of Multistage Fuzzy Comprehensive Evaluation and ARMA (p,q) Model to the University Teaching Quality Evaluation System
Baoan Li, Peiluan Li, Chunfeng Liu
University teaching quality evaluation system is studied. First the mathematical model of university teaching quality evaluation system is established by using analytic hierarchy process and multistage fuzzy comprehensive evaluation, secondly based on the ARMA (p,q) model the forecast model of university...
Proceedings Article
Research of Hierarchy Calculation Based Semantic Dimensionality Reduction
Q. Zhang, X. Guo, D.D. Lv, S.H. Yuan, Y.Q. Zhang, T. Pan
Text datas contain rich semantic information. This paper proposed a semantics based on method of text dimension reduction based on ontology. This method utilized Dictionary Library WordNet to discovery semantic relationships in the feature graph of text data and constructed text feature ontologies for...
Proceedings Article
The Research of Study-Related Flow (WOLF-S) in China Private Undergraduate: An Evaluation of PLS-SEM
Lijun Li
A student is totally engaged and concentrated on study-related flow (WOLF-S), define as a positive state of mind for study activities, encompassing absorption, study delight, and intrinsic desire for study activities, an inner sense of pleasure would be experienced. Moreover, generate other benefits,...