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Amid the market competition, crossover marketing stood out above the traditional single-brand marketing mode and gradually became one of the mainstream marketing means for new-style tea brands. Nowadays, crossover marketing has become so mature that ‘‘everything is open to crossover’’. This paper analyzes...

Nanoparticulate titanium dioxide were synthesized via homogeneous precipitation assisted by microwave irradiation.The powder was characterized by X-ray diffraction(XRD), Scanning Electron Microscopy(SEM), Differential scanning calorimetryand thermogravimetric analysis(TG-DSC), Roman spectra and Transmission...

This study focused on the recycling of tea waste and developing circular economy of tea industry, through experiments and literature analysis, we found components of tea waste, and concluded that tea waste contains tea polyphenols, cellulose, lignin and other components. Molding experiment was performed...

Hakka Leicha Tea is one of the representative tea culture projects included in the United Nations Educational, Scientific and Cultural Organization’s (UNESCO) intangible cultural heritage (ICH) list. Luhe Leicha Tea, originating from the Chaoshan region in Guangdong Province, China, inherits the essence...

“Pension Song” is one song of many modern Pingxiang the local folk art forms written by Huakeng Song and composed by Renchu Tang and Huakeng Song in 2006. It combined with “Pingxiang Tea-leaf Picking Opera”, “Pingxiang Lotus Fall”, and “Pingxiang Spring Gong” and so on traditional tunes and music elements,...

Taking the tea enterprises management as the subject, the paper aims at taking advantage of mobile Internet communications to change the current situation that with nearly a hundred years history of development, there is no one who has caused huge brand influence among tea enterprises in China. Based...

Understanding farmers’ perception on the mobile crop clinic approach is vital for optimizing its implementation and ensuring its contribution to improved livelihood and the productivity in the tea sector. This study investigated farmers’ perception regarding the effectiveness of this extension approach....

As a representative industry in the new stage of economic development, China’s modern CCP can increase added value and further upgrading and development of conventional industries after its integration with them. Rizhao Green Tea is lack of related products with poor exploitation consciousness. Its cultural...

Chinese incense culture has a long history, and is known with tea culture and flower culture as the three major cultural phenomena. Development of Quanzhou Maritime Silk Road incense culture tourism is to adjust tourism industrial structure, develop cultural creative tourism and promote Maritime Silk...

This article designs a insulation dielectric loss detecting instrument based on MSP430F1331 single chip microcomputer, which is a research on tg value detection of dielectric oil and insulating sleeve. The research shows the application of the new information collection terminal and new algorithm and...

Fujian tea culture has rich connotation, far-reaching influence, and permeates in the whole tea industry chain, and has the cluster development potential. Combing the content of Fujian tea culture, and based on the theory of industrial cluster, it constructed the overall development path of Fujian tea...

The tea estate sector in Sri Lanka plays a vital role in sustaining national tea production, while training and awareness programmes are essential for enhancing both the quality and quantity of tea production and for improving the livelihoods of employees. This study examines the perception of estate...

Tang Dynasty literati in the spring tea market often send tea tea, poetry or for contact with each other as an indispensable medium of affection. Literati gatherings, tea instead of wine, tea party or tea banquet, become an important link between the literati. Tea in the literati life gradually occupy...

PT. Perkebunan Nusantara is a company that produce black tea. One of the step to make black tea is the process of drying tea leaves to have a water content of 2.5% - 3%. The company use Endless Chain Pressure (ECP) type machine.Inside the ECP machine there is a tray where the tea will be dried. Tray...

The Internet’s development is an unavoidable result of the passage of time. People’s values, moral standards, ways of thinking, and behavior habits have all changed dramatically as the Internet has grown in popularity. Fruit juice drinks and tea drinks have seen tremendous growth in recent years as people’s...

Against the backdrop of the deepened development of the “Belt and Road” Initiative and the implementation of RCEP, the external dissemination of Chinese tea culture is undergoing a paradigm shift from one-way output to two-way co-creation. Grounded at the theoretical intersection of cross-cultural communication...

Based on the advantages of tea culture tourism development in Jiangxi, the strategies of tourism development for Jiangxi tea culture have been proposed in this Paper.

The use of advisory videos is becoming prominent in agricultural extension, particularly for reaching small-scale farmers with timely and targeted information. This study was conducted to test the effectiveness of video-based advisories in enhancing the knowledge of tea smallholders in Sri Lanka, focusing...

Cotton stalk pyrolysis behavior and mechanism were studied based on the multi-scanning method. The results showed that cotton stalk pyrolysis zone during 30~600 could be divided into four regions, namely, water loss, depolymerization "glass transition", main pyrolysis and charring stage. During the main...

Kintamani Orange is a leading horticultural commodity in the Kintamani region of Bali, Indonesia. Despite its abundance, most farmers in Abangsongan Village sell their produce as fresh fruit with minimal added value, leaving them vulnerable to price fluctuations and post-harvest losses. This study examines...

POSS with cage-like hybrid molecules composed of silicon and oxygen has raised great interests of materials researchers owing to its excellent mechanical and thermal properties, such as tensile strength, tensile modulus and glass transition temperature Tg. And it has been widely used in electronics,...

The construction of productive training base in higher vocational colleges is an important measure to deepen school-enterprise cooperation and cultivate high-quality technical talents.[1] In order to solve the problems of teaching and production in the construction of productive training base in higher...

Based on stringing construction of the conductor in power transmission engineering construction, Shanghai Power Transmission and Transformation Engineering Company designed the double rails propelle type crossing frame, which was used to protect the important crossed objects. Before the crossing frame...

The tea smallholding sector occupies a pivotal position within the tea industry in Sri Lanka; however, it faces numerous challenges, viz technological deficiencies, a shortage of skilled labour, limited access to inputs, low productivity, and high production costs. To address these issues, the Farmer...

Cross-border e-commerce platforms are one of the important channels for Chinese green tea to be sold globally, and the description of green tea products is a key factor affecting its sales. Therefore, optimizing the translation of product descriptions will positively promote the overseas sales of Chinese...

This paper put forward a kind of qualitative identification method of tea authenticity based on near infrared spectroscopy(NIR). Authentic Zhuyeqing tea and fake Zhuyeqing tea were the research objects. Multiplicative Scatter Correction (MSC) was used to NIR data of 2 kinds of Zhuyeqing tea as a pre-processing....

The Professional innovation competition in colleges and universities acts as one of the connotation indexes of "double first-class" in colleges and universities, and the "professional innovation competition" is a professional competition which based on the subject, the professional practical training...

In this era of rapid subversion of the Internet, China's traditional enterprises are experiencing unprecedented transition pains. Based on the tea industry business models, analysis of tea industry's traditional business model, as well as new business models, and as a basis for further analysis of problems...

In the current era, culture is an important part of China’s overall national strength and it is also the main force for strengthening comprehensive national strength. Faced with the main contradiction between the people’s ever-increasing material and cultural needs and the unbalanced and uneven development...

Under the trend of the increasingly globalized economy, the trade contact of various countries has become the main impetus for economic globalization. In the export and import trade of various countries, the degree of emphasis on green trade barriers is far higher than other trade barriers. As a kind...

This study examines the impact of social capital and agricultural extension services on the adoption of technology among smallholder tea farmers in Sri Lanka, a sector currently facing declining productivity, environmental pressure, and economic uncertainty. Based on Social Capital Theory, Diffusion...

This study aims to (1) determine the similarities between ‘Frestea’ tea beverage products and competitors’ products, (2) consumer perceptions on the attributes of the ‘Frestea’ product and competitor products, (3) the advantages of ‘Frestea’ products compared to competitors’ products, and (4) the strategies...

The data used in this study came from secondary sources, such as government databases and reviews of relevant literature. Prior research has been disjointed, with an emphasis on tea tourism and the perspectives of certain stakeholders such as consumers and producers, as our study shows. This work suggests...

This paper analyzes the historical origin and regional characteristics of Guanyao in Qichun, and expounds the characteristics and technical inheritance of modern daily pottery tea ware of Guanyao, as well as the production technology of the very distinctive high-handled teapot. This study discusses the...

This study aims to analyze the influence of Customer Experience, Service Quality, and Product Variation on Repurchase Intention on Mixue Ice Cream & Tea products in Batam City. Using a quantitative approach, primary data was collected from 100 respondents selected by purposive sampling, consisting...

In order to help the decision-making departments, enterprises and other related institutions find the key points of the policy implications to expand and sell public tea , this article is based on the survey data of 1419 social public, and uses the logistic regression analysis method to identify the...

Agrophotovoltaic (APV) systems integrate agriculture and solar energy generation on the same land, offering sustainable solutions for food and energy production. In order to stay competitive in the global market for specialty teas, it is beneficial to enhance the biochemical composition of the Sri Lankan...

In the study investigate the ameliorative effect of the extract of Polygonum Cuspidatum (PC) in combination with aerobic exercise in hyperlipidemia rat. The rats were raised by high fat diet for four weeks; meanwhile these rats were treated with PC and aerobic exercise for four weeks. The rats were executed...

It is shown that A:= H1, η (G), the sympectic reflection algebra over ℂ, has TG independent traces, where TG is the number of conjugacy classes of elements without eigenvalue 1 belonging to the finite group G ⊂ Sp(2N) ⊂ End(ℂ2N) generated by the system of symplectic reflections. Simultaneously, we show...

To observe effect of cortex lycii radicis ethanol-extract on the hypoglycemic and hypolipidemic in T2DM rats. T2DM rat modelinduced by intravenous injection small dose of streptozotocin (STZ) and feeding high fat-high glucose diet .The rats were randomly divided into blank control group, model control...

Study on chloride ion adsorption and combined with the characteristics of sea sand concrete,through the determination of free chlorine ion content in sea sand concrete. The sea sand concrete microstructure and Friedel salt were characterized by using X-ray diffraction (XRD) , scanning electron microscopy...

In this paper, the pyrolysis process of wood chips as a typical biomass feedstock was studied. The thermal gravimetric Fourier infrared spectrometry-mass spectrometry (TG-FTIR-MS) combined apparatus and fixed bed pyrolysis apparatus were used for experimental analysis. The results showed that the main...

“Leading Life, Professor Tea Time” activities have been established in our school for six years, which has a remarkable effect on students’ ideological guidance and novel forms of activities. Give full play to the educational function of grass-roots organization construction, so that the ideological...

The job as a tea picker at PTPN XII Sirah Kencong is a high risk. Workers must explore several steep slopes and hill areas and they have to avoid dangerous insects and animals. In addition, tea pickers live in settlements provided by PTPN XII, a remote place that has a difficult access to transportation...

The purpose of this study is to examine whether consumer-based brand equity (physical quality, staff behavior, self-compatibility, brand identification, and lifestyle congruence) of Coffee Bean & Tea Leaf Surabaya or Maxx Coffee Surabaya have a positive impact on customer satisfaction. This study examined...

Hangzhou possesses abundant cultural tourism resources. As a “Tea Capital” and porcelain homeland, Hangzhou features exceptionally rich intangible cultural heritage (ICH) resources related to tea and porcelain cultures. The development of tea and porcelain cultural traditions has received particular...

In hope that the ancient traditional tea dyeing which borders on dyeing away could thrive again with the revival of traditional Chinese culture and handicraft, the writer has done a lot of researches into and experiments on tea dyeing and the application of the theories concerned. A rational exploitation...

This work determined the temporal trends in key climatic variables in different tea-growing regions of Sri Lanka during 2010-2024 and determined climate-yield relationships. Daily meteorological data from Talawakelle, Ratnapura, Hantana, Kottawa and Passara, were computed into monthly means of maximum...

Using tea trade panel data on the main imported countries of Japan, the paper analyses the price effects by SPS on imported tea of Japan. The Japanese Positive List System (PLS) had a profound impact on the price of Japan imported tea. Furthermore, we draw the conclusion that the promulgation of PLS...

Uninvestigated dyspepsia (UD), irritable bowel syndrome (IBS), and gastroesophageal reflux disease (GERD) are common disorders universally. Many studies have assessed their epidemiological characteristics around the world. However, such information is not known for Syria. We aim to estimate the epidemiologic...