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Proceedings Article
Key Opinion Leader Marketing Used by Chinese Makeup Brands
Influence on College Students
Yuze Wu
With deep insight into the marketing strategy centering around key opinion leader, this paper focuses on counting the business influence that Chinese makeup brands have exerted on college students. The proposed method to be aware of the attitude of college students is interview and random sampling, on...
Proceedings Article
Digitalization of Local Culture to Build Smart Villages
Devi C. A. Rahmawati, Rama S. Mustofa, Erika S. Damayanti, Aminatul Khoiriyah, Arik Susanti
Sukorejo Village is a cultural-based tourism village since local culture is still sustainable today, such as flat leather shadow puppet, Pencak Dor, Sandur, Terbang Bancahan, Njara’i Manten, etc. Even though it is known as a cultural tourism village, it turns out that the people of Sukorejo village have...
Series: Advances in Engineering Research
Proceedings Article
Effect of environmental atmosphere and stress-loading storage on the intrinsic stress and its distribution in polycarbonate screw cap
Qiang Yang, Jun Liu, Mingzhen Li, Guangping Tang
The polycarbonate screw cap part had cracking problem during storage, which mechanism needed to be studied. The effect of environmental atmosphere and stress-loading storage on the intrinsic stress and its distribution in polycarbonate screw cap part was investigated in the paper. The analytical results...
Proceedings Article
Design of Reconfigurable Low-pass Filter for 60GHz Wireless Communication
Liao Keyuan, Li Zhiqun, Li Qin, Wang Zhigong
A third-order Chebyshevlow-pass filter, using Gm-C structure, based on Nauta’s OTA, is presented. The filter is designed for 60GHz wireless communication using 65nm CMOS process and 1.2V power supply. The cutoff frequency of the filter is required to be tuned from 1GHz to 5GHz.UsingNauta’stransconductance...
Proceedings Article
Serat Partakrama: A Javanese Woman’s Beauty and Idealism Symbolism
Natasya M. Fanesha, Respati R. Utami
Nowadays, discrimination and body shaming are still essential issues for women. There is also a current standard of beauty that refers to the beauty standards of South Korea. Thus, this study aims to describe beauty in woman’s idealism since the days of the Kraton Surakarta, whose story was written in...
Proceedings Article
Stability of Photolysis and Hydrolysis of Prallethrin
Tiebing Liu, Baojian Liu, Jie Chen, Zhicheng Yang, Chengyan Zhang, Mingya Xu
The photolysis and hydrolysis of prallethrin was studied in the laboratory. The result of the test showed that the photolysis reaction of prallethrin in aqueous solutions irradiated by 500w xenon lamp fitted to the first order dynamic equation. The results also showed that the hydrolysis rate of prallethrin...
Proceedings Article
The Influence of Social and Environmental Disclosure on Firm Value Moderated by External Assurance
Diza Kurnianty Jamal, Arifuddin Arifuddin, Afdal Madein
The purpose of this research is to examine and analyze how social and environmental disclosure affects firm value, and its interaction with external assurance affects this relationship. Research of this kind is quantitative in nature. The study focused on mining businesses that were listed between 2019...
Proceedings Article
Research of Reference and Translation
Xia Zhou, Jiajing Wang
In their book Cohesion in English, Halliday and Hasan first applied the term of text cohesion after which cohesion and coherence have been attracting great attention in the linguistic and translation circle. Cohesion is seen as a necessary element in text production and holds an important position in...
Series: Advances in Engineering Research
Proceedings Article
A High Performance ASIC Interface for MEMS Gyroscope
Bing Meng, Lin Liu, Gang Wang, Hangwei Lv
This paper presents the ASIC design and implementation for micro-machined gyroscope, The ASIC interface is including an analog ASIC and a digital ASIC, and can afford driving closed-loop, On-chip reference generation, CIC and IIR filter chain, High performance MEMS gyroscope output detection. The two...
Series: Advances in Engineering Research
Proceedings Article
Study on Treatment of Anaerobic Fermentation Liquid by A2N Denitrification and Phosphorus Removal System
Andong Ge, Qiong Jin, Lan Ma
A2N (anaerobic / anoxic and nitrification) denitrifying phosphorus and nitrogen removal process is a new process which based on denitrifying PAOs anoxic phosphorus theory. The experiment used the continuous flow A2N system for dealing with the dilution of high concentration of anaerobic fermentation...
Proceedings Article
From Budget to Benefits on Public Services: An Empirical Study in South Sulawesi
Jefri Sumarga, Mursalim Nohong
This study examines the effect of the Regional Financial Management Index (IPKD) on the Public Service Index (IPP) in 24 districts and cities in South Sulawesi Province using panel data from 2023–2024. Based on New Public Management theory, this investigation fills a research gap that shows inconsistencies...
Proceedings Article
The Study on Tik Tok Interactive Modes and Future Interactive Video Strategy Development
Minghao Qu
As the Covid -19 continues to rage, the number of Internet users is increasing rapidly, which makes it extremely urgent to innovate and develop new media. The organic combination of artificial intelligence and mega data has added interactive video, an innovative form of the video presentation, emphasizing...
Proceedings Article
Luxury During the Epidemic: The Rise of the Chinese Market
Zongyu Li
The sudden outbreak of the epidemic has caused a huge economic blow to the world, as various industries have stalled without any preparation. The same goes for the luxury industry, which has suffered a significant loss from stagnant tourism, retails, and marketing activities. Hence, by analyzing the...
Series: Advances in Engineering Research
Proceedings Article
Microwave drying of Siraitia grosvenorii and its effect on the Vitamin C content
Zhide Zhou, Guizhi Huang, Guiyin Li
Siraitia grosvenorii (Luo hanguo, LHG) is a unique edible and medicinal plant in China. Drying the LHG with a rapid, highly efficient method and keeping good quality are urgent problems. In this paper, the changes of Vitamin C (VC) content in LHG under microwave drying were studied. The effects of key...
Series: Advances in Engineering Research
Proceedings Article
The Structure of Cyclic Codes
Xuedong Dong
A code is a cyclic code if and only if is a -submodule of the ring . Perfect additive codes have been utilized in the subject of steganography. The algebraic structure of cyclic codes was determined in 2014. In this paper we determine the algebraic structure of cyclic codes ,where is an odd prime. Any...
Series: Advances in Engineering Research
Proceedings Article
Effect of Ti on microstructure and properties of Ti-Nb microalloyed high strength steels
Qing Yuan, Guang Xu, Bei He, Yulong Zhang
Three Ti-Nb microalloyed high strength steels with varying Ti contents were refined in laboratory 50 kg vacuum induction furnace. Microstructure observation and TEM analysis were conducted. Tensile tests were performed. The results show that both yield strength and ultimate tensile strength increase...
Proceedings Article
The Impact of Capital Structure Management on Financial Stability in Tourism, Restaurant, and Hospitality Industry Moderated COVID-19
Sunarti Sunarti, Erni Masdupi
With COVID-19 serving as a moderating variable, this study examines the effects of low debt capital structures—which include both low short-term and low long-term debt—on the financial stability of companies in the restaurant, hospitality industry, and tourist sectors. Before taking into account the...
Proceedings Article
Tracer Study Holders of Competency Certificate of LSP Unesa
Ricky Eka Putra, Karwanto, Diastian Vinaya Wijanarko, Junita Diah Pratiwi, Roni, Agung Listiadi, Muhammad Ariffudin Islam
Tracer study which is a form of survey to LSP Unesa which organizes competency certificates that have strategic value for the development of higher education. The results of this tracer study activity can be used to evaluate the LSP that provides competency certificates to students. To find out the competencies...
Proceedings Article
Optimizing the Role and Function of Teachers in History Learning in the Time of the Covid 19 Pandemic
Meike Imbar, Romi Mesra
This research involves a history teacher at a high school in Manado city who already has an Educator Certificate, with a focus on research problems related to how the efforts of teachers to carry out their roles and functions in history learning during the last two years during the Covid 19 Pandemic....
Series: Advances in Engineering Research
Proceedings Article
The Application Research of FCM Clustering Based on Genetic Algorithm in the Telephone User’s Behavior
Hailiang Tang, Lei Shi, Bin Liu
Telecom user behavior analysis, is that in the case of gaining the basic consumption data of the users to disposal, count, and analyze the relevant data, and discover the law of the users consumption from it, and combine these laws with the telecom marketing strategies to find the problems in the current...
Proceedings Article
Pallet Loading Problem Model Based on Nested Loop Algorithm
Ruiqi Zhan
This model is based on the problem B in the Mathematical Modeling Contest of North China Electronic Power University in 2015. It works out solutions for non-overlapping box arrangement with load-bearing limits and without bearing limits, which can finally solve the practical loading problem of overlapping...
Proceedings Article
Education System Construction of Building Environment and Energy Engineering Facing the Actual Engineering
W.H. Tang, X.D. Cheng, X.Q. Wang, W.B. Zheng, C. Zhang
For purpose of cultivating talents who are good at solving practical engineering problems, has innovative consciousness and preliminary scientific research ability, under the guidance of the concept of modern higher engineering education, and through a series of teaching research projects being put into...
Series: Advances in Engineering Research
Proceedings Article
Effects of Mulching Tolerance Plant Straw on Phosphorus and Potassium Uptakes of Cyphomandra betacea Seedlings under Cadmium
Piao Liu, Huashan Lian, Hongyan Li, Lijin Lin
A pot experiments were conducted to study the effect of mulching tolerance plant straw on phosphorus and potassium uptakes of Cyphomandra betacea seedlings under cadmium (Cd) stress, four tolerance plants (Digitaria sanguinalis, Clinopodium confine, Plantago asiatica, Ranunculus sieboldii) straw were...
Proceedings Article
Development of Media Campaigns to Increase Beginner Voters’ Political Participation
Rr Nanik Setyowati, Pudji Astuti, Anam Miftakhul Huda
The democratic party which will be held in 2024 will be attended by all Indonesian citizens, including first-time voters. The level of participation of novice voters is expected to take part in the democratic party. This research is an effort to reduce the number of abstentions in the upcoming 2024 election....
Series: Advances in Engineering Research
Proceedings Article
Effects of Planting Cyphomandra betacea Seedlings after Mulching with Accumulator Straw on Soil Nutrient Content under Cadmium Stress
Kewen Huang, Lijin Lin, Ming’an Liao
A pot experiment was carried out to study effects of planting Cyphomandra betacea seedlings after mulching with four accumulators (Trifolium repens, Eclipta prostrata, Conyza canadensis and Stellaria media) straws on the content of soil nutrients under cadmium stress. The results showed that all accumulator...
Series: Advances in Engineering Research
Proceedings Article
Effects of Mulching with Hyperaccumulator Straw on Nutrients Uptake of Cyphomandra betacea Seedlings under Cadmium Stress
Kewen Huang, Huashan Lian, Ming’an Liao, Lijin Lin
A pot experiment was carried out to study effects of mulching with four hyperaccumulator (Solanum photeinocarpum, Tagetes erecta, Galinsoga parviflora and Bidens pilosa) straws on the total phosphorus and total potassium content in all parts of Cyphomandra betacea seedlings under cadmium stress. The...
Proceedings Article
Masks in Thathakan Performing Arts in Tuban: Ethnosemiotics Study
Setya Yuwana, Titik Indarti, Arief Sudrajat, Buntas Pradoto
The background of the study was to give the academic sense of Thathakan performance in Tambakboyo district, Tuban Regency. The purpose of this study is to describe: 2) denotative meaning; b) connotative meaning, c) Ideology myths) the masks of Thathakan art performance in Tuban. The theory used in this...
Proceedings Article
Detecting and Identifying Insider Threat based on HDBSCAN Clustering Methods
K. Poornambigai, J. Jude Lourdes, K. Vignesh, C. Mathivadhanan
This survey provides an overview of insider threat detection in cybersecurity, with a particular emphasis on clustering-based techniques for identifying malicious user behaviour. It reviews traditional methods such as K-means Clustering and DBSCAN, highlighting its limitations in handling high-dimensional...
Proceedings Article
The Effectiveness Factor on Brand Strategy
A Case Study on Taobao’s Brand Perception for Generation Z
Junqi Han, Xin Wang, Zihan Zhu
Taobao is a promise of platform, a representative of e-commerce, a famous brand that offers a place for merchants and customers to sell and buy. It is Taobao that has opened up a new era of e-commerce and brought it into people’s vision. Therefore, it is important to learn about how Taobao opened up...
Series: Advances in Engineering Research
Proceedings Article
Effects of Cadmium Stress on Photosynthesis of Cyphomandra betacea Seedlings
Mei Qing, Lijin Lin, Ming’an Liao
A pot experiment was conducted to study the effects of cadmium (Cd) stress on photosynthetic characteristics of Cyphomandra betace seedlings. The annual C. betacea seedlings were treated with Cd of different concentration gradients (0 - 20 mg/kg). The results showed that with the increase of soil Cd...
Proceedings Article
Present Bias and BNPL Convenience on Financial Stress: Financial Literacy’s Moderating Role in Generation Z
Mah’vilanda Mah’vilanda, Madris Madris
This study investigates how present bias and perceived convenience of Buy Now Pay Later (BNPL) services contribute to financial stress among Generation Z consumers and explores the moderating role of financial literacy. Grounded in Prospect Theory and the Financial Capability framework, a quantitative...
Series: Advances in Engineering Research
Proceedings Article
Cadmium Accumulation Characteristics of Cyphomandra betacea Seedlings
Mei Qing, Lijin Lin, Ming’an Liao
A pot experiment was conducted to study the accumulation characteristics of cadmium (Cd) in Cyphomandra betacea Seedlings. The annual C. betacea seedlings were treated with Cd of different concentration gradients (0 - 20 mg/kg). The results showed that with the increase of soil Cd concentration, the...
Proceedings Article
Evaluation of Flood and Landslide Management Program in Manado City
Jeane E. Langkai, Itje Pangkey
This study aims to analyze the Flood and Landslides Management Program in Manado City using a qualitative approach and data collection techniques through observation of areas affected by floods and landslides, semi-structured interviews with community leaders in areas affected by floods and landslides,...
Proceedings Article
The Realization of Population Zero
Qian Yang
This study is about setting a policy model including the factors of income, education and equality to result in a set of policy recommendations which would be implemented to the Population Zero. The mission of Population Zero is to create a sustainable society by maximizing both economic output and happiness...
Proceedings Article
Integration of Local Wisdom in Sustainable Tourism Development Strategy in the Traditional Village of Ende Tribe
Monica Widyaswari, Shobri Firman Susanto, Widya Nusantara, Imelda Agustina
The role of local wisdom in supporting tourism development strategies is to make tourist villages more advanced and benefit tourists and village communities. The Ende Tribe Traditional Village is a cultural heritage of the Sasak Tribe. It maintains its socio-economic, socio-cultural, and traditional...
Proceedings Article
Social Comparison and Body Image in Teenage Boys and Girls Users of the TikTok App
Muhammad Rifqi Rahmadiansyah, Yulmaida Amir, Ilham Mundzir
Teenagers have the concept of an ideal body image by interacting with the social environment in the form of social comparisons with other people. Social comparison is closely related to social media. TikTok is one of the video-based social media that is currently booming and loved by teenagers. This...
Series: Advances in Engineering Research
Proceedings Article
The effect of V Ni microalloying on microstructure and properties of bainite steel
Yunlei Lin, Qingyue Zhou
In order to obtain a rail steel with high strength, high toughness and good resistance against contact fatigue failure, vanadium and niobium were added into the bainite steel, and roles of V and Ni were discussed. With the addition of V and Ni, the bainite steel is obtained grain refining, high strength...
Proceedings Article
An Effective and Efficient FCM for Segmenting Color Image with High Intensity Noise
Weiling Cai, Wang Li
In this paper, an effective and efficient fuzzy c-means algorithm is proposed for color image segmentation. To make the segmentation robust, the pixel similarity, the sliding window and alpha-trimmed mean are combined together to suppress the influence of heavy noise during the segmentation process....
Proceedings Article
Use of Mathematical Models in the Research of Futurological Analysis in the Economy of the State
F S Seidakhmetova, T M Mezentceva, Z R Mandrazhi, S U Niyazbekova, T S Sobol
Research questions of the contemporary development of the society remain relevant due to the increasing global problems and also the ideological priorities of the influencing images of the future and the necessity of their prediction. In this regard, a special role is played by futurological activity,...
Proceedings Article
Patterns of Social Adaptation of Boarding Students With Local Communities in Gunung Pangilun Village, North of Padang Sub-district, Padang City
Romi Mesra
The pattern of social adaptation is needed by boarding students as immigrants in order to be accepted in the social environment of the local community. This is considering the diverse backgrounds of boarding students who then have to adapt to the local community who have diverse backgrounds. This study...
Proceedings Article
The Research of Cylindrical Billets Induction Heating Based on Finite Difference Method
Qingxin Zhang, Cuiyu Zhu, Yong Tao, Zhanbo Cui
The induction heating temperature and electromagnetic field coupling model has been established based on the principle of induction heating and finite difference method. The suitable parameters are set up according to actual size of billet. Numerical simulations are performed according to the mathematics...
Proceedings Article
An Overview of TSE Diseases
Houhua Hu
Prion disease is a sparse, life threatening, and unusually dramatic neurodegenerative disease. Although there is no radical cure for prion diseases, the diseases follow an apparent pathogenic mechanism. A single gene produces a single corresponding prion protein (pRP) that could potentially transform...
Proceedings Article
On Implementation Scheme of Agriculture Industrialization APP Based on Industrial 4.0
Yanfei Sun, Pen Wu
the Intelligence based on the information physics system will enable humans to enter the fourth industrial revolution led by intelligent manufacturing in the next ten years, that is the industrial 4 era. Product of the whole life cycle and manufacturing process of digital and based on information communication...
Proceedings Article
Designed of Pure electric vehicle driving motor and vehicle control system based on DSP and bidirectional Z source inverter
Qing Chen
Based on the space vector pulse width modulation algorithm analysis and research of the digital signal processor generates SVPWM waveform implementation and software algorithms. With the methods used in practice, a digital control three-phase inverter power based on DSP is developed. Relevant test parameters...
Series: Advances in Engineering Research
Proceedings Article
Design and Implementation of Android IT Job Alliance System
Hai Wang, Lan Huang, Wuchao Li, Wei Luo
In recent years, as the intelligent terminals developed rapidly, the combination of intelligent terminals and Internet has been an evident trend of information development and utility software. Based on the kernel of Linux V2.6, Android is the representative of mobile terminal, which is an open operating...
Proceedings Article
Application of Information Technology in Research & Development of AIoT Energy Curriculum
Amy Lin, Yin-Kuei Lai, Ruey-Chang Shiao, Fanny Lin, Louis Lin
The purpose of promoting green energy in various countries is to replace traditional hydroelectric or thermal power generation, especially nuclear power, which is a safety concern. However, in exploring the application of green energy, special attention should be paid to not only saving energy, but also...
Series: Advances in Engineering Research
Proceedings Article
Study on Transient Performance Testing Method of Electronic Current Transformer in Smart Substation
Xiao-ming Wang, Wei Zhou, Ke Zhou, Ming-po Li, Bin Wang
Transient performance is an important parameter to measure the performance of electronic current transformer in smart substation , the transient performance of electronic current transformer with analog integrator and digital integrator is analyzed theoretical and simulated, Simulation results show that...
Proceedings Article
The study on soil moisture monitoring based on water-cloud model
Zuo-wei Huang, Xiang Chi, Shi-xiong Xie
Based on the use of optical image data, this paper uses NDMI to estimate the vegetation water content. It employs multi-polarization satellite-based radar data together with microwave scattering Water-Cloud Model eliminating the impact of the vegetation layer and isolating the contributions of vegetation...
Series: Advances in Engineering Research
Proceedings Article
pH responsive and size-controllable vesicles from terminal-carboxyl hyperbranched polyester
Tianliang Li, Jilu Chen, Zhijun Hang, Sheng Han
Amphiphilic carboxyl-terminated Hyperbranched Polyester (c-HBPE) is synthesized by 1,2,4-Benzenetricarboxylic anhydride BTAA and 1,6-hexanediol. The structure of c-HBPE is characterized by FT-IR, 1H-NMR, GPC. Vesicles of c-HBPE are fabricated by aqueous self-assembly. Results of Transmit-tance Measurement(TM),...
Proceedings Article
Research on the Attitudes and Preference of Chinese “Generation Z” to Bilibili Video Advertising
Hanzhu Guan
In recent years, the rapid development of China’s internet enables generation Z people to explore a broader world. Compared to the former generation, the Z era people are proficient to Internet skills as well as express themselves with the help of the Internet. [8] Therefore, Bilibili, as an mainly online...