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9478 articles
Proceedings Article
Analysis of Status Quo and Paths of Innovation and Entrepreneurship Among Undergraduates in “Internet Plus” Era
Zun He, Danyi Zhang
With the fast development of internet information technology, high coverage of smart mobile devices, Internet industry in China enjoyed a blooming growth. Problems of development of innovation and entrepreneurship nowadays are mainly caused by unclear guiding policies, unbalanced allocation of teaching...
Proceedings Article
Research on Brand Remodeling and Marketing Strategy Optimization of Chinese Domestic Cosmetics in Post-pandemic Era
Lening Dong, Hanfei Liu, Yi Tao
The Covid-19 pandemic has dramatically attacked the Chinese cosmetics industry, impeding its development by reducing consumption, which is an urgent problem that needs to be addressed as cosmetics have already become daily necessities for many people. Such a lag phase has negatively influenced many people...
Proceedings Article
Have a Good Mental Health by Maintaining Your Emotion Regulation
Surya Caroline W., Herlie William J., Andangsari Esther W.
Having a good quality of mental health is an important aspect that someone should have in order to help them function well in daily activities such as work, social life, etc. One of the important aspects that someone should have to have a good quality of mental health is a good emotional well-being which...
Proceedings Article
Development Review: 2012–2022 Physical Training Visualization
Tong Zhou, Yaqi Su, Yihang Huang, Keyi Liu
In order to better grasp the research progress of physical training, explore the current research hotspots and trends, and provide a theoretical basis for subsequent research. The current physical fitness training was systematically analyzed through visual analysis software CiteSpace 6.1.R6 and VOSviewer...
Proceedings Article
A Study on the Measurement of High-Quality Economic Development in China
Enying Zhang, Jinming Fang
China has moved into a new era of economic and social development, and the key to leading the new normal of economic development is high-quality development. Based on the new development concept, the economic high-quality development index system is established. 2014–2019 China's inter-provincial...
Series: Advances in Engineering Research
Proceedings Article
Research on the Network Marketing of Agricultural Products
Jianmei Bao, Chen Liu
Along with the application and development of E-commerce in all sectors of the society, the agricultural development in China has entered into a new era. The appearance of network marketing of agricultural products will inevitably bring along with a glittering array of opportunities, which has a significant...
Proceedings Article
On Implementation Scheme of Agriculture Industrialization APP Based on Industrial 4.0
Yanfei Sun, Pen Wu
the Intelligence based on the information physics system will enable humans to enter the fourth industrial revolution led by intelligent manufacturing in the next ten years, that is the industrial 4 era. Product of the whole life cycle and manufacturing process of digital and based on information communication...
Proceedings Article
Competitive Strategy Through Collaborative Value Creation and Digital Innovation Food of MSMEs
Megha Sakova, Agus Rahayu, Lili Adi Wibowo
Value creation and digital innovation are two of the ways that can be considered in the competitive strategy of traditional food SMEs in Garut Regency. In the era of the Covid-19 pandemic, traditional food MSMEs experienced a decline in sales because the number of tourists visiting Garut Regency decreased...
Proceedings Article
Application of Big Data Analysis in E-commerce Enterprises—A Case Study of Taobao
Bohan Ruan
With the development of science and technology and the progress of the era, data have become an indispensable part of life. All things in life can be converted into data for analysis and prediction. Along with the development of cloud computing and the Internet, big data analysis has become increasingly...
Proceedings Article
Research on the Attitudes and Preference of Chinese “Generation Z” to Bilibili Video Advertising
Hanzhu Guan
In recent years, the rapid development of China’s internet enables generation Z people to explore a broader world. Compared to the former generation, the Z era people are proficient to Internet skills as well as express themselves with the help of the Internet. [8] Therefore, Bilibili, as an mainly online...
Proceedings Article
Reactualization of the Sandur Tradition Towards Multicultural Education
Arif Hidajad
The re-actualization of the Sandur theatre is intended as a series of processes to refresh the Sandur traditional theatre into a theatre form with modern performance management methods and principles so that it is possible to contribute to multicultural education. The actualization of the form of Sandur’s...
Proceedings Article
A Brief Overview of the Relationship Between Green Ecological Economy and Political Marketing Competitiveness
Jinling Chen, Zhongyi Bao
In today's era of rapid economic development, ecological and environmental protection is an issue that can not be ignored. In particular, the emergence of a new global economic phenomenon, namely “green” ecological economy, has led to the formation of new branches of knowledge, such as “environmental...
Series: Advances in Engineering Research
Proceedings Article
Research and Implementation on the credibility of user behavior Based on behavior declaration
Xuejun Yu, Haigeng Lv
In today's Internet era, as the Web site was attacked continuously, the credibility of the software shows more important. The credibility of the software mainly refers to the behavior of software at run time is consistent with the expected behavior, which is a special form of software quality. This paper...
Proceedings Article
The Research on the Development of Tourism Short Videos Based on the Post-Epidemic Era ——Take DouYin App as An Example
Take DouYin App as An Example
Yue Gu, Jia Song, Chi Zhang
In the post-epidemic era, short video platforms such as Douyin have developed rapidly, opening up more functions and models. The epidemic is both an opportunity and a challenge, hitting the tourism industry while providing opportunities for the development of tourism-based short videos. This paper adopts...
Proceedings Article
Some Discussions about the Effective Path for the Reform of Education, Teaching and Connotation Quality Construction in Local engineering and Polytechnic Universities in the New Era
Yuxi Zuo, Yong Yuan, Hongtao Yao, Wenhao Lv
China's higher education has gradually entered the universalization stage. With the method of empirical research, this article is based on the teaching reform practice of certain J University, and analyzes the characteristics of higher education in the new era, and further discusses the effective path...
Proceedings Article
Analysis on the Documentary “Are Our Kids Tough Enough? Chinese School”
Chenliang Zhao
The documentary “Are Our Kids Tough Enough? Chinese School” released in 2015, contributes numerous classic cases that have been discussed by scholars in the fields of the sociology of teaching and educational psychology, and is often used as teaching materials for related courses in Chinese universities....
Proceedings Article
Tōdaiji: A State Appropriation of Buddhism
Zhanyi Qi
Buddhism, as one of the foreign religions in Japan, was introduced to Japan from China via the Korean Peninsula in the middle of the 6th century. After centuries of digestion, assimilation, reform and innovation, Japanese Buddhism finally successfully established a political position in the Shōmu Tennō...
Proceedings Article
Construction of Counselor Team in Application-oriented Universities Against the Background of New Media
Zhonghao Hu
With the continuous development of new media, new challenges have been raised for the construction of counselor teams in application-oriented universities. In the process of constructing the counselor team, there are some problems such as mismatch of understanding of new media, mismatch of counselors'...
Proceedings Article
Analysis of the Artistic Performance of Button Knots in the Republic of China Era
Jun Xu, Yaping Liu
During the period of the Republic of China, clothing was influenced by the East learning from the West. With the rise of cheongsam, the art of button knots became colorful. This article combs the style and artistic expression of discounting in the Republic of China period according to historical documents,...
Proceedings Article
Research on Problems and Countermeasures of Digital Governance of Public Services in Smart City Construction
Wenyan Zhang
With the arrival of urban innovation and information age, smart city construction has become a new mode of urban development in the new era. However, there are still many problems in the current public service governance in terms of intelligence and subject coordination, and the digital intelligence...
Proceedings Article
Research on Technological Innovation Strategy of Technology-Based Enterprises in Guangdong-Hong Kong-Macao Greater Bay Area
Lisheng Luo, Tao Li, Chengrui Wu
At present, with the rapid development of science and technology in China, “Made in China” is moving toward “Made in China”. Under the background of 5G era, the rapid rise of high-tech enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area has further accelerated the development process of “Made...
Proceedings Article
Study on Flexible Employment Policies and the Linkage Mechanism of Shaanxi Private College Graduates
Shu Zhong
Since entering the new era, with the prosperity of the social market economy, knowledge of the use of scientific information showing a "big bang" trend has become even more intense competition for talent. The employment situation of the large number of college graduates face become particularly severe....
Proceedings Article
Discussion on the Path of Rural Revitalization Against the Background of the Transformation of Main Contradictions in China
Yangli Zhang
In the new era, the needs of the people have developed from "material and cultural needs" to "good living needs." Nowadays, urban residents are increasingly demanding the value of agriculture, rural ecology, culture and tourism. Rural residents are increasingly demanding rural infrastructure, public...
Proceedings Article
Research on the Patent Strategy
C.Q. Gao, W. Chen, J.H. Sun
In the modern era of knowledge economy, patent is the knowledge carriers of new techniques and patent war becomes more intense. The generation of enterprise patent strategy is to conform to this trend. The key factor of keeping competitive marketplace and innovation is to build basic structure, content...
Proceedings Article
Research on Teaching Reform of Clothing Structure Design in Intelligent Era
Boqi Tang
In nowadays, computer assistance has developed into normalization, automation, intelligence and network in our social activities and since the establishment of CAD and CAM system, computer-assisted costume designing has been widely recognized by costume industry, due to the rapid development of intelligence...
Proceedings Article
Pricing Strategy Research of Chinese Video Website Platform in Internet Era
Yiran Wang
The network video platform has gradually occupied a large share in the field of television media. However, as a hot field in the Internet era, academic research on online video platforms is relatively scarce. Based on the characteristics of online video platforms, this paper studies the pricing strategies...
Proceedings Article
The Influences of Covid-19 on China’s Retail Trade and Its New Opportunities
Yiyi Jiang
In view of the normalizing Covid-19, new coping strategies are essential for the global economy, fitting the current situation and future trends. This paper reveals the influences of the pandemic on the retail industry in terms of supply and demand chains, including plummet need for physical consumption,...
Proceedings Article
Construction of “O2O Type” Organic Ecological Learning System Based on MOOC
Jing Wang
This paper tries to combine the flexible, free and rich learning resources and environment of the Internet with the unique cultural and spiritual atmosphere of colleges and universities in the era context with the prospering development of the Internet technology, striving to make the best of both sides...
Proceedings Article
Are Elementary School Library Books Appropriate? A Content Analysis of Children’s Books
Sartika Yolanda, Dewiyana Agustina, Yunus Abidin
In the current digital era, children’s interest in reading still needs to be increased. One effort to increase children’s interest in reading is by providing quality books in school libraries. This study aims to analyze the quality of children’s reading book collections in elementary school libraries...
Proceedings Article
Connotation of Innovation Education at College and Reflection on Cultivating Innovative Talents
Shengbin Zhao, Jiyuan Feng
Innovation is the soul of a nation's progress and development, it is a new era, the important requirement of social development in our country, a country can have a large number of innovative talents with innovative ability directly determines the strength of its comprehensive strength. Whether in any...
Proceedings Article
Research on Accounting Information System Based Big Data
Menghan Li
Nowadays, society is gradually entering the era of big data, which can help people make correct judgments and help enterprises manage rationally. The concept of big data has been gaining increasing attention in recent years, and the application of big data technology in a wide range of industries is...
Proceedings Article
Releasing Music Album in Digital Era
Athiyah Y. Hafizhah, Raden R. M. K. M. Anggoro
The digital music era was born from information technology and the problem of piracy. Based on research conducted by the Association of Indonesian Internet Service Providers (2016), internet users from the millennial generation are 63% of the total internet users in Indonesia, namely 132.7 million people....
Proceedings Article
Research on Chongqing as a ‘Historical and Cultural City’ in Short Videos: Taking TikTok Platform as an Example
Yu Yang
The city image is an important symbol for a city’s external promotion. With the arrival of the short video era, Chongqing has become a popular city on the Internet, but it is also one of the second batch of national historical and cultural cities approved by the State Council. The city image of a Historical...
Proceedings Article
Research on the Problems of School Digital Management During the Epidemic
Botian Yuan
The sudden school closures during the epidemic disrupted the progress of education. As one of the public health control methods to control the spread of the COVID-19 virus, large-scale school closures have brought unprecedented challenges to the school education system. The school provides education...
Proceedings Article
The Challenges Faced by Ideological and Political Work in Colleges and Universities in the Network News Era and Its Countermeasures
Yue Zhang, Yangyan Li
Nowadays, ushering in the network news era, young college students have broad vision, strong personal consciousness, self-confidence and openness. But at the same time, since their values have not been fully formed, their knowledge system has not been completed, and their behaviors and ways of thinking...
Proceedings Article
Leveraging Al for Drug Discovery: Techniques and Applications
Damalla Jyothi, K. Anuradha, Indigibilli Sahithi, N. Sreekanth, N. Srinivas, Rakesh Reddy
Artificial Intelligence (AI) is revolutionalising drug discovery by increasing the rate, precision and creativity in the search for potential drug leads. From the customary approaches of modelling molecular structures to the modern era of enhancement of drug-target communication, applications of artificial...
Proceedings Article
Research and Design of SPOC Teaching Service Platform Based on Big Data Technology and AHP
Jiajing Cai, Huandong Chen, Jinmei Shi, Guangfu Zhang
Higher education has been transformed and reformatted as a result of the new generation of information technology, which is typified by mobile Internet, artificial intelligence, and big data. Higher education will inevitably undergo a digital transition as it moves from the traditional period to the...
Proceedings Article
Company Strategy Formulation Approach Through Organizational Structure Transformation to Optimize Business Performance
Irwan Triherda Permana, Agus Rahayu, Lili Adi Wibowo, Puspo Dewi Dirgantari, Erwin Yulianto, Ryan Nurgraha
The era of digitalization is an era that cannot be avoided anymore. Starting from the Industry 1.0 revolution to the current 4.0, where the digitalization era has transformed every aspect of people’s lives, including the banking industry, towards digital. Consumer trends, government policies, regulators,...
Proceedings Article
The Influence of Social Environment on Victoria’s Secret Advertising
Jiaxin Liang
In the era of big data, the social environment is developing every day, and without exception company social environment will issue corresponding advertisements in response to different social policies to increase the influence of publicity. Grier and Deshpande’s article mention the theory of group identity....
Proceedings Article
New Challenges for Private Colleges and Universities in Construction of Counselor Team in the New Era and Putting into Practice the Spirit of the 19th National Congress
Shan Liu
Counselor is an important part of the ideological and political education work team in colleges and universities and plays an irreplaceable role in the conduction of ideological and political work for college students. In private colleges and universities, due to the particularity of students group different...
Proceedings Article
Problems in ‘Accessing’ Colonial Archives for Indonesian History Department Student
Lillyana Mulya, Arif Rahman Bramantya
Historical research in Indonesia, especially during the colonial era, cannot be separated from the Dutch colonial archives. However, not many researchers or students were interested in using colonial sources for various reasons. Precisely with colonial archives, researchers will find knowledge both written...
Proceedings Article
Analysis on Basic Research Situations in Jilin Province-Based on National Natural Science Foundation of China
Liwei Jing, Guihua Wang, Yuan Chen, Ling Sun, Haiyan Chang, Jingyan Liu, Zhe Tang
The National Natural Science Foundation of China, as an important funding channel for promoting the basic researches in the new era, adhering to the strategic positioning of “funding the basic research and scientific frontier exploration, supporting the talent and team for building and enhancing the...
Proceedings Article
A Deep Dive into the Communication Effectiveness of Liaoning’s “New Era Six Locations” Based on Grounded Theory: Insights and Breakthrough Strategies
Ziqing Dai
This study investigates the “Six Areas” strategic positioning of Liaoning in the new era, adopting a concept-based theoretical sampling approach to conduct interviews with 17 citizens of Liaoning Province who come from diverse sectors, age groups, and hold at least a bachelor’s degree. Through systematic...
Proceedings Article
Analysis of Business Management and Personnel Incentive Theory
Yuxi Han
The 21st century is the competition for talent, human capital is the most important capital. In the knowledge economy era, the traditional advantages of natural resources will gradually be replaced by intelligence. Knowledge, science and technology will become the decisive factor in economic development,...
Proceedings Article
‘Digital Going to the Countryside’: A Visual Analysis of China’s Digital-Enabled Rural Governance Research
Jing Yan, Gongjing Gao
Rural governance is an important part of the modernization of national governance system and governance capacity, and it is also a key link to realize rural revitalization. In recent years, with the rapid development and popularization of digital technology, digitally empowered rural governance has become...
Proceedings Article
Research on the Development and Innovation of Chinese Cultural Brands in the Internet Economy
Liran Wang
The development of network technology and the popularity of the Internet have led to the rapid development of the Internet economy around the world. At present, the Chinese market has also formed a new market structure dominated by the Internet, information and high technology, which has brought new...
Proceedings Article
The Poaching and Rebirth of Childhood Memories Under the New Media Platform-Taking the Presentation of “Boonie Bears” in the New Media as an Example
Lei Su
The significance of childhood animation in new media has been amplified through user adaptation and reconstruction. On the one hand, this paper uses the concept of “text poacher” by Henry Jenkins to analyze the background and significance of the reconstruction of the original text by fans of “Boonie...
Series: Advances in Engineering Research
Proceedings Article
NB-IoT Technology based on Cellular Network
Zhenjie Wang, Xing Xu, Weixing Wang, Jie Hu, Yueju Xue
Narrowband Internet of Things has great advantage over low speed rate, which is a new cellular technology based on 3GPP Release 13 standard. NB-IoT plays an extremely important role in the era of all things interconnected as a technology of low power consumption and wide area coverage of LPWAN (Low Power...
Proceedings Article
Discussion on Human Rights Protection and State Obligations Against the Copyright System in the Internet Age
Jianming Du
In the era of knowledge economy, copyright not only has strong economic attributes, but also has strong human rights implications. The advent of the Internet era not only requires the state to resolutely fulfill people’s human rights protection obligations, but also to guarantee the change and transformation...
Proceedings Article
"Digital Divide" of China's Online Education under the Background of "Internet Plus"
Shuhua Zhang, Hong Wang, Caixia Miao, Jier Yang
This paper explores "Digital Divide" problem of China's online education under the background of "Internet Plus". The existing online education platform, the number of online education users or learners and the online education development status are summarized and analyzed in this paper. Today's online...