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Proceedings Article
Pollutant Emission Reduction of Thermal Power Units with the Integration of Electric Vehicles
Qingya Zhou
In recent years, electric vehicles (EVs) are very popular with the masses. The integration of EVs leads to 50% additional power capacity on thermal power units. More pollutant emission is produced in the process of power generation to meet the demand of EVs, which cannot be ignored. This paper discusses...
Proceedings Article
Analysis of Marketing Communication Strategy on the Online Shop Lauxes 7
Deny Kusnadi, Riris Loisa, Nigar Pandrianto
During the Covid-19 era, consumer behavior began to shift towards digital. One of the most popular e-commerce sites in Indonesia as a place to shop online is Tokopedia. Lauxes 7 store is an online store that uses Tokopedia as a medium to sell products in water pumps. The Lauxes 7 store wants to be at...
Proceedings Article
Research on the Coupling Relationship Between Advertising Slogans and Regional Culture in Inner Mongolia
Jian Zhao, Qi Jia
Language serves as the material carrier of culture. Advertising slogans manifest the cultural heritage, development concept and value system of an enterprise or even a region, of which the language characteristics, social applications and national psychology exert considerable influence on both consumers...
Proceedings Article
Research on Strategy of Management and Development for Government Micro Blog
Zhe Li, Yuqiang Yang, Houhua Shen
Government micro blog is an important platform to release information, understand public opinion, pool their wisdom and communicate with the people for government. For the problems existed in the government micro blog management, it clarifies the study meaning, mainly included two aspects. First, improve...
Proceedings Article
Promotion Countermeasures of the Core Competence of Modern Service Industry in the New Normal-Taking Hefei as an Example
Junfeng Wang, Yuhua Li
The upgrading of the industrial structure adjustment accelerates the pace and the content of modern service industry is changing constantly. Due to the importance of modern service industry in the transition of economic development in the new normal, it is particularly important to further promote the...
Proceedings Article
Study of Manufacturing Logistics Outsourcing Decision
Zhengfa Yang, Hua Li
No matter at home or abroad, logistics business outsourcing has reached certain scale. With the promotion and application of supply chain management theory in enterprise, the trend of logistics business outsourcing will be further strengthened. The object of logistics outsourcing gradually changes from...
Proceedings Article
The Use of Advertisements with the “It’s Okay to be Lebay” From Gojek as a Media to Increase Community Awareness of the Covid-19 Virus Protocol
Christian Wicaksono, Rezi Erdiansyah
Gojek realizes the importance of doing big advertisements so that its brand image can be built in the public’s eyes so that Gojek becomes the community’s first choice compared to other online transportation with an advertisement entitled “It is Okay to be Lebay”. Messages applied in detail and orderly...
Proceedings Article
The Role and Mechanism of Neuronal Autophagy in Alzheimer's Disease and Its Healthcare
Tao Huang
Autophagy is the main pathway for the degradation of potentially toxic proteins and dysfunctional organelles. Studies have shown that autophagy dysfunction is closely related to a variety of neurodegenerative diseases. In Alzheimer's disease, autophagy is closely related to the generation and metabolism...
Proceedings Article
Improving College Teachers(CT) Information-based Teaching Ability in the Era of Artificial Intelligence(AI)
Shan Wang
With the transformation of the fourth generation information technology represented by cloud computing, big data and AI, higher education has gradually entered the stage of intelligent development, which puts forward higher requirements for the teaching ability (TA) of CT. Therefore, the research on...
Proceedings Article
The Influence of New Media and Online Marketing on Shopping Festivals
A Good Example: JD 618 Shopping Festival
Yiran Zhang
With the development and popularization of the Internet, various short video live broadcast platforms have sprung up, such as TikTok and Kwai. The rise of the platforms, along with the existing ecommerce system, has made shopping festivals diverse and exciting. From Black Friday in the U.S., to the Double...
Proceedings Article
The Innovative Inheritance and Development of Guqin Art in the New Media Perspective
Yutong Zhang, Yixi Zou, Yutong Chen, Dan Zhang
The Chinese guqin has been listed by UNESCO as a masterpiece of the oral and intangible heritage of humanity, and has since been awarded seven national non-heritage achievements, making it a typical representative of Chinese folk music art. However, after a thousand years of development, the art of guqin...
Proceedings Article
Analysis of Economic Effects Based on Economic Data and Neural Network Models Driving the Synergistic Development of Urban Ecological Clusters
Ting Zou, Chenxi Wan
Tourism, as the “forever sunrise industry”, has universal direct or indirect technical and economic links with many regional economic sectors, with significant industrial relevance and industrial ripple effects, and has an important strategic position in the process of regional economic and social development,...
Proceedings Article
Social Media Analysis and Bett Fish During the Covid-19 Pandemic
Aulia Rachman, Wulan Purnama Sari
During the Covid-19 pandemic, the emergence of the trend of keeping Betta Fish was also supported by the internet and social media. In this Betta trend, many people use social media to conduct fish auctions, promotions, selling Betta fish equipment and feed, and information facilities about Betta Fish...
Proceedings Article
Influencing Factors and Countermeasures of Scientific Research Ability of Clinical Nursing Staff
Zhuo Zhang, Xueju Wang, Haiyan Zhang
As an important part of nursing science, nursing science research has been paid more and more attention in recent years and has achieved certain results, which played a great role in promoting the development of nursing. Based on the work experience of the author, this paper firstly analyzed the factors...
Proceedings Article
The Research on the Popularity of Vivienne Westwood Visual Effects Advertising in 2021 and 2022
Yuxuan Zhu, Xingyu Liu
Vivienne Westwood is a niche brand with a unique personality, it is special to the requirement of clothing, the design of the main punk wind, give a person a kind of no fear from the traditional sense, but also accord with the style of the designer brand characteristics, Westwood referred to as “the...
Proceedings Article
Research on the Research Path of Electronic China Yuan(e-CNY) Promotion Under the Background of Digital Economy
Kaishan Yin, Wenjun Yang, Wenxu Qiu, Yufei Huang, Yiwen Wang
As one of the important manifestations of digital economy, digital RMB is widely used in daily life. In order to study the promotion of digital RMB in China's actual economic situation, this paper collected 820 questionnaires, and the effective questionnaire recovery rate was 96.22%, which passed...
Proceedings Article
Research of the Learner-Centered Teaching Model for Distance Education
Hongliang Guo, Shaoying Kong, Wei Liu
Compared with the traditional education, the advantages represented by the distance education are discussed in this paper. Based on the analysis on the existing problems in the teaching process of the distance education, the leaner-centered teaching model is proposed and the “task-driven” teaching system...
Series: Advances in Engineering Research
Proceedings Article
The whole Process of Quality Supervision and Management to Scientific Research Project of Armored Equipment
Di Wang, He Cui
Armored equipment is an important component of the army, armored equipment scientific research is the main way for equipment support. Modern war with the advanced nature of the armored equipment, reliability, security and protection are also put forward higher requirements, improve the quality of armored...
Proceedings Article
From "Overnight Fame" to "Being Worth Teaching" "Idol Cultivation": a New Narrative Mode of Talent Show
Huigang Zhang
As the focus in the layout of self-made content on the Internet, network variety shows are different from traditional TV variety shows in the aspects of production logic and application scenarios, which makes them burst out more possibilities in content production, marketing and promotion. Compared with...
Proceedings Article
Digital Government Construction in the Perspective of New Public Service Theory to Promote the Transformation of Government Functions
Jiayi Xin
With the high development of digital technology, the construction of digital government based on modern information technology has gradually entered the people's vision and developed rapidly. Digital government has been widely used by virtue of the advantages of convenient way of handling government...
Proceedings Article
Study on the Path of Equalization of Urban and Rural Public Weather Services in the Context of Rural Revitalization
Yuxin Wu, Xirong Guo
Against the backdrop of the rapid advancement of the rural revitalization strategy, the equalization of urban and rural public meteorological services is an important guarantee and support for the promotion of integrated urban and rural development and the comprehensive construction of a modern socialist...
Proceedings Article
Challenges in Adopting Green Marketing Strategies: A Study of Small and Medium Enterprises
Shinta Muliasari, Muh Asdar, Indriyanti Sudirman
This article provides a systematic literature review (SLR) on the challenges faced by small and medium enterprises (SMEs) in adopting green marketing strategies. Green marketing refers to the promotion of products and services based on the environmental benefits, aligning business practices with sustainability...
Series: Advances in Engineering Research
Proceedings Article
Status Quo Analysis of the Energy Management System Development in Shandong Province
Jingmin Wang, Xiaoting Li, Xiaoming Dou, Changlan Liu
Energy management system (EnMS) is the key means of enterprise energy management. As one of the leading provinces in promoting the application and development of EnMS in China, Shandong Province released the first provincial EnMS Standard (DB37/T 1013-2008) in 2008 and had have 1045 enterprises operated...
Proceedings Article
Research on the Practical Path of Live E-commerce Empowering Rural Revitalization in the Digital Economy
Jiaojiao Zhang, Yanhua Yang, Bo Bai
With the deep integration of the digital economy and rural economy, live e-commerce has become a core carrier for empowering rural revitalization, effectively connecting the supply of rural characteristic products with urban consumer demand. Based on the theoretical perspective of “digital empowerment...
Proceedings Article
The Impact of National Policies on the Real Estate Industry in China
Yanshu Ma, Yifeng Yue
China’s real estate has always been a very important driving force of China’s economy. The proportion of real estate investment in GDP increased from 5% in 1995 to more than 13% in 2019, of which more than 70% was used for residential construction. Real estate not only accounts for 23% of household consumption...
Proceedings Article
Research on the Impact and Mechanism of Producer Service Industry Agglomeration on Green and High-Quality Development of Chinese Cities
Chengjin Xie
With the deepening and refinement of industrial division of labor, the agglomeration of productive service industries with the characteristics of high degree of specialization, knowledge-intensiveness, wide service area and high comparative benefits has become an important driving force. Based on the...
Proceedings Article
The Impact of Mental Simulation on Willingness to Pay for Online Content from the Perspective of Service Engineering
Junfeng Liao, Minru Yang, Yiqing Zeng
This study builds a model by combining the variables such as the duration of mental simulation, content type and impulsive characteristics. On this basis, it uses empirical research methods such as scenario experiment and matched samples t-test to study the impact of mental simulation on the willingness...
Proceedings Article
Analysis of the Changes of the Form and Style of Chinese Traditional Painting with the Dynasties
Chuntian Wang
As an important part of the long history and profound cultural heritage of the Chinese nation, Chinese traditional painting has played an important symbolic role in the development of human civilization and society. Therefore, studying the changes in the form and style of Chinese traditional painting...
Series: Advances in Engineering Research
Proceedings Article
Hebei Province Qing County Straw Partnerships Biogas Application and Promotion Research
Die Hu
the improvement of the condition of our country's economy and the development of urban and rural areas as a whole,The rural biogas construction also presents the diversified development trend.This paper introduces the hebei qingxian county straw partnerships biogas application status,For straw partnerships...
Proceedings Article
Study on Influence of the Internet on Ed-ucation of National Cultural Value and Countermeasures
Ming-yuan YU, Zhikai YUN
The Internet, supplementing with eco-nomic globalization mutually, has pro-found influence on the education of na-tional cultural value. It improves the timeliness of education, constructs the systematicness of educational mode, strengthens the pertinence of educational content, highlights the democracy...
Proceedings Article
Research on the Present Situation of Middle School Teachers’ Disciplinary Power and Implementation Countermeasures
Shulun Jiang
In the development of modern junior high school education, educational punishment is a necessary means in education and teaching. However, due to the exaggeration of social media and the promotion of unequal understanding of punishment by parents and teachers, teachers have a low sense of professional...
Series: Advances in Engineering Research
Proceedings Article
Research on the Development of China's Urban Development Based on the Ecological Concept of Low-carbon
Junyan Dong, Kechao Li, Yuenan Xing, Tenglong Tan
The rapid progress of urbanization in China will be an important event that will affect the economic and social development of China and the world. The development of low-carbon eco city should study the low carbon eco city development strategy, determine the development of low-carbon eco city, follow...
Proceedings Article
The Influencing Factors of Consumer Online Shopping and Improvement of Quality of Service of Network Group Shopping Website
Daizhong He, DingLi Gao
The rise of network group shopping in 2010 has made a vigorous development trend, which not only achieved good marketing performance, but also changed people's consumption patterns. This paper studies the influencing factors of consumers' network group shopping and the effective strategies to improve...
Proceedings Article
Research on Improving Education Governance
Dong Li
Educational governance is a process in which multiple subjects jointly manage and educate public affairs. The direct goal of education governance is good governance, that is, "good governance", and the ultimate goal is "good education", which is to establish a new pattern of high efficiency, fair, free...
Proceedings Article
Research on Case-based Teaching of Engineering Software Based on Mechanical Applied Talents Training
Shukun Gan
In order to strengthen the comprehensive application ability of engineering software for mechanical application talents.By summarizing the teaching experience and using the example teaching, the UG software 3D modeling of the LPG storage tank and the design and analysis of the working platform of ANSYS...
Proceedings Article
The Economy of Salt Industry in Shaanxi-Gansu-Ningxia Border Region During the Anti-Japanese War
Yali Zhang, Rongzhi Cui
The Shaanxi-Gansu-Ningxia border region has its own unique natural and geographical conditions, which provides a good opportunity for the production and development of salt industry in this region. During the Anti-Japanese War, the continuous promotion of salt production in this region gradually improved...
Proceedings Article
A Study of Micro-blog Marketing Based on Consumer Purchasing Intention
Qinwen Dong, Xiaosong Zheng
Network media is playing a more and more important role in people's daily life. Micro-blog breaks through the traditional media communication mode and becomes the real grassroots media with its diversification and populism of the main body, and liberates the people's right of speech greatly by its simple...
Proceedings Article
What Advertising Strategies Did VW Jetta Use to Promote in China and the United States?
Tianyi Zhang, Shaoke Li
With the increasingly obvious trend of globalization, the market of various countries is closely linked, and the world market is forming. However, top management in companies that work internationally sometimes overlook the importance of the invisible barriers that cultural differences create in marketing...
Proceedings Article
Promotion of the Opportunity Entrepreneurship to Improve Employment Effect
Xiuli Chen, Shenglong Zhang
Entrepreneurship has become one of the important ways to create more employment opportunities. From the point of view of the subjective motivation of entrepreneurs, entrepreneurial activities can be divided into two categories—necessity entrepreneurship and opportunity entrepreneurship. Looked from the...
Proceedings Article
An overall design of network security situation assessment system
Yuxin Zhao, Yuan Hu
In order to help network managers better grasp the situation of network security, and timely respond to major network security incidents, as well as reduce the loss of network attacks bring to the target network, network security situation analysis system has been studied and the overall design is proposed,...
Series: Advances in Engineering Research
Proceedings Article
Research on the Wireless Sensor Network Management Methodologies Based on the Runtime Model
Wenzhun Huang, Shanwen Zhang
In this paper, we conduct research on the wireless sensor network management methods based on the runtime model. With the deepening of the research, scalability and maintainability of wireless sensor network has become an important target of its application promotion. Consider that the nodes randomly...
Proceedings Article
Discussion on Management Mode of SMEs Finance Loan in China
Shijin Yang
Established in the situation in which Chi-na vigorously supports the development of SMEs, the paper aims at business de-mand and actual progress of large-scale state commercial banks developing SMEs loan, studies status of loan business development and financing demand and field, core business of giving...
Proceedings Article
Dilemma of Teachers’ Professional Development and Protective Countermeasures
Zhongying Xue
As new curriculum reform continuously deepens in China, teachers’ professional development draws more and more attention. With respect to promotion of teachers’ professional development, the most critical situation is that some teachers do not attach enough importance to their professional development...
Proceedings Article
Discussion on Political Participation under New Media Condition from the Perspective of Dewey's Communication Thought
Ranmeng Li
Dewey believes that communication has two meanings: transmission and sharing. Communication can build a community. The community can accommodate the opinions of individuals and form a consensus to promote democracy. He is a technological optimist and believes that the continuous development of communication...
Series: Advances in Engineering Research
Proceedings Article
Cooling System Circuit Analysis of ±800kV DC Power Transmission Converter Valve
ShaoHua You, Qibin Tan, Maozhong Wang, Luxiang Zong
Converter valve cooling system circuit consisted of internal cooling system circuit and external cooling system circuit. ±800kV DC power transmission converter valve water cooling system circuit was introduced in this paper. Certain cooling medium flow rate through the pressure of the main circulating...
Proceedings Article
Exploring the Promotion and Inheritance of Traditional Culture in Primary Chinese Teaching
Jing Li
The traditional culture of the Chinese nation is the result of the wisdom and experience of the ancient saints and working people in our country for 5,000 years. It is the foundation for the Chinese nation to survive and the spiritual pillar for the sustainable development of the Chinese nation. Carrying...
Proceedings Article
The Market Strategies of Apple in China
Bingyan Lu
The purpose of this paper is to find the Apple’ marketing strategies in Chinese market, one of the most successful smartphone brands in the world. This paper will give the details of Apple marketing strategies in China, a marketing strategy refers to a business’s overall game plan for reaching prospective...
Proceedings Article
Framing Effects Under the COVID-19 A Review of Application in Framing Messages and Decision-Making
Yuanning Zhu
The aim of this paper is to illustrate and summarize the role of framing effect under the COVID-19 pandemic with regards to three applications: vaccine promotion, general restrictive policy proposed by governments, and guidelines for older adults. Current studies for this issue are mostly about the effect...
Proceedings Article
Digitalization and Sustainability Synergies: Empowering Coastal SMEs in the Blue Economy Era
M.Muh. Mappatunru, Andi M. Rusli, Suhardiman Syamsu
Digital transformation has become a critical driver of competitiveness and sustainability for micro, small, and medium-sized enterprises (MSMEs), particularly in coastal regions where the blue economy is increasingly emphasized. However, the extent to which digitalization empowers coastal SMEs while...
Proceedings Article
The Legal Regulation of Fraudulent Acts in Live Streaming Sales
——Centered on Consumer Protection
Zhaorong Lyu
With the advent of the internet information age, live streaming sales have provided momentum for the new era’s economy and injected new vitality into the market. Business operators have expanded the promotion and influence of their products by leveraging online platforms, thereby opening up new channels...