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Proceedings Article
The Influence of Discount and Cashback Promotion Strategies on E-Wallet Customer Loyalty
Ina Yulianadewi
This study aims to analyze the influence of discount and cashback promotion strategies on e-wallet customer loyalty in South Sulawesi. The research method used is quantitative, with a Structural Equation Modeling (SEM) approach, which allows for the analysis of both direct and indirect relationships...
Proceedings Article
Currency Identification with Real-Time Value Conversion
K. Archana, K. Chandrika, M. Ajay, P. Phannendra
In this article, we present an automatic currency recognition system based on digital image processing methods. The system is designed to identify currency notes through major features such as size, color, and printed text such that users are able to identify major details such as currency value, denomination,...
Proceedings Article
Redefining Womanhood in Generation Z: An Analysis of Gender Representation and Awareness in K-pop Culture
Yuxi Zhang, Liuhan Chen, Jiayang Chen, Xinmeng Mi, Shuyu Zhu
This study aims to explore gender awareness and representation in current K-pop industry through analyzing music videos, lyrics, and social media of three K-pop girl groups Red Velvet, LOONA, (G)I-DLE against gender discrimination in K-pop industry and patriarchal society in South Korea. The study adopts...
Proceedings Article
Digital Pet Product & Service Platforms
The Diversity of the Industry
Yixuan Feng
With the changes of the times and the rise of the Internet industry, online commerce has become a place that can generate huge profits. While life quality is getting higher, people’s demand for pets is also gradually increasing. The rise of the online pet economy represents the arrival of a new era....
Proceedings Article
Solution of the Decentralized Task of Evaluating and Improving Product Quality
G T Pipiay, L V Chernenkaya, V E Mager
Management of products quality needs from a producer to decide following tasks: technologies of production, economical issues, management of purchases. All these tasks are aimed on the obtaining of a rational quality level of products. For this various methods and models for monitoring a quality of product...
Proceedings Article
Analysis and Comparison of the Business Models of Yesoul and Peloton, the Leading Fitness Companies in China and the United States
Haozhi Tian
As the quality of life improves and people pay more attention to health, the fitness industry is growing rapidly. There is one leading company in China and the United States, Yesoul and Peloton. In this work, the two companies’ business models are analyzed in detail, and the advantages and disadvantages...
Proceedings Article
Performance Management Appraisal: Approaches in the Private and Public Sectors
Yining Ma
Since the 1980s, the pace of economic globalization has been increasing faster, leaving a competitive market. In this situation, an enterprise must constantly improve its overall efficiency and performance if it wants to take up the market. To create more value, companies struggle to find the best way...
Proceedings Article
Students Creative Workshop as a Platform for the Formation of Entrepreneurial Skills in Engineering Education
O V Solnyshkova, E V Dudysheva
The paper discusses the issues of sources, methods, and conditions of the formation of students’ skills in the vocational training led to the entrepreneurial behavior of graduates. It is based on the work of the students’ creative workshop “Geo-S” within engineering geodesy university course. We proposed...
Proceedings Article
Analysis of U.S. Sector of Services with Fama-French 5-Factor Model During the Covid-19
Yusen Feng, Tingjun Li, Ruoyu Zhao, Chennan Zhou
Covid-19 is the most widespread and devastating pandemic since the 20th century, which profoundly impacted the industries and the stock market, especially the service-related industries and stocks in the U.S. This paper aims to study the epidemic’s impact on service-related industries in the U.S. and...
Proceedings Article
Multiple Data Source Discovery with Group Interaction Approach
Hao Wu
Medical researchers seek to identify and predict profit (or effectiveness) potential in a new medicine B against a specified disease by comparing it to an existing medicine A, which has been used to treat the disease for many years, called medicine assessment. Applying traditional data mining techniques...
Proceedings Article
Content based Image Retrieval with Color Invariants
Yahui Song, Xiao Chen, Shanshan Qu
Content based image retrieval (CBIR) is an essential task in many applications. Color based methods have received much attention in past years, since color could serve efficiently for image retrieval, especially in the case of large database. However, there are two main drawbacks for color based image...
Proceedings Article
Analysis of the Marketing Strategy of Bilibili and the Reasons for Its Success
Hansong Tian
China’s video platforms show a good and rapid development momentum in 2019-2021, among which Bilibili is the most rapid. Its number of users has doubled in just two years and it has become one of the most popular video platforms in China. Founded in 2009, Bilibili focuses on ACG subculture. After more...
Proceedings Article
The Use of Digital Technology in Personnel Management (HRM)
O N Balabanova, I P Balabanov
The purpose of the research is to develop practical guidelines for personnel management in an organization which would be instrumental in improving the efficiency of the personnel management system and conducive to the employees’ growth of labor productivity based on the use of digital technologies....
Proceedings Article
Evaluation of Water Resources Carrying Capacity under High Urbanization Rate in Guangzhou, China
Zhenhong Pei, Zijia Liang, Jinpeng Lin
Since the beginning of the 21st century, the process of urbanization has accelerated, and water resources have faced greater pressure due to economic and social development and human production activities. In this study, a comprehensive evaluation system of WRCC was constructed by selecting 17 indicators,...
Proceedings Article
Diet Problem Focusing on Environmental Consumption
Keying Lin, Binwen Xu, Zhiqi Yao
Human bodies need various types of nutrients each day to make the body function normally, and the ratio and amount of consumption of each nutrient are significant, especially for teenagers. Today, as the earth's resources continue to decline and environmental pollution continues to increase, people...
Proceedings Article
Analysis of Four Technology Related Industries Before and After COVID-19 Based on Fama-French Five-Factor Model
Jiaying Li, Xinyuan Wang, Junxing Zhou, Yuanhao Zhou
The COVID-19 devastated the U.S. economy dramatically, which broke the largest shrank record from 1947. The U.S. stock market faced a series of huge fluctuations during the pandemic. Due to more stimulated injection policies and online communication demands, the U.S. technology industry faced a structural...
Proceedings Article
Video Content Recommendation System
K. Archana, K. Sindhu Priya, L. Jagath Simha Reddy, M. Vikesh Reddy
Every day, video streaming services produce enormous volumes of information, making it difficult for consumers to locate videos that are relevant to their interests. By offering personalized material based on viewing history, preferences, and metadata, recommendation engines improve the user experience....
Proceedings Article
Application of Qinghui Garden Green Space Design in Urban Park—Taking Shunfeng Mountain as an Example
Haili Yu
After the founding of New China, especially in the past 30 years of reform and opening up. A large number of new Lingnan gardens have emerged in the Lingnan area which it different from the Lingnan gardens in the past.Their forms and contents have obviously more urban greening (urban large gardens) characteristics....
Proceedings Article
Russian Regions in the Global Economic Space
B L Lavrovskii, A V Chuvaev, I V Ruzaeva
The article is devoted to analysis and assessment of the place of Russian regions in terms of labor productivity in context of the global economic space. Its main goal is to identify (empirical) patterns of acceleration or deceleration of the growth rate of above mentioned indicator on the basis of large...
Proceedings Article
Influencing Factors and Coping Strategies of English Learning Anxiety among Chinese Non-English Major Students
Ruisi Sun
Learning anxiety becomes a common mental problem among students nowadays. The main purpose of this article is to investigate what makes overseas Chinese students of non-English majors feel anxious about English learning and how to solve this problem and focus on the research towards English language...
Proceedings Article
Empirical Study of Profitability and Leverage on Sustainabality Reporting Disclosure in Mining Sector
Rifqi Novriyandana, Muhammad Rijal
This study aims to conduct an in-depth analysis of how profitability and leverage affect the transparency of sustainability reporting in the mining sector listed on the Indonesia Stock Exchange between of 2020–2023. Sustainability denotes the capability to fulfill current requirements without jeopardizing...
Proceedings Article
Research on the Position of Both China and US to Deal with the Financial and Economic Problems Caused by COVID-19
Jing Li
Covid-19 began in 2020 in an unexpected way as the most serious global non-traditional security shock in a century. China is the first major economy to resume growth since the outbreak, and it is at the forefront of the world in terms of epidemic prevention and control and economic recovery. However,...
Proceedings Article
Exploring the Impact of Suffering from Sexual Assault on Women Victims
Jiajunqi Zhang
Women have a lot of unresolved psychological issues after being sexually assaulted. These issues are often the easiest to be ignored. These problems also hurt their soul and dignity. In Our country, this issue has also aroused the attention of the country and all walks of life in this field. This paper...
Proceedings Article
Applying an Online Learning Platform to Enhance Students’ Online Education Classroom Learning Experience during COVID-19
Using the Nearpod Platform as an Example
Hongming Li, Hongbo Zhao
The purpose of this paper is to take a compelling case for the role of online learning platforms in facilitating student learning and to explore plausible strategies for optimizing the student learning experience. The project described in this paper is based on a fourth-grade English language arts course....
Proceedings Article
The Psychological Predictors for Self-Disclosure of High School Students’ Abilities (E.G. Eleventh-Graders of Vladivostok School)
V S Chernyavskaya, I I Cheremiskina, V S Shibaev
The article presents a study of the predictors for successful self-disclosure of high school students’ abilities in the 11th grade. The main categories of research are presented. We substantiated the problem of the uncertainty for predictors in the context of self-disclosure of the high school students’...
Proceedings Article
A Design of dual-band and flexible Microstrip Patch Antenna for Cancer Hyperthermia Therapy in Biomedical applications
P. Suvartha, K. Harsha Vardhan Raju, B. Sudhakar, G. Usha, P. Venkateswara Reddy
Design of dual-band and flexible microstrip patch antennas for cancer hyperthermia in biomedical applications. The proposed antenna consists of patch, with half ground plane and is used for impedance matching purposes. The proposed antenna meets the impedance bandwidth required for two bands,2.4 GHz...
Proceedings Article
Financial Statements and Analysis, Taking Tencent as an Example
Sijia Cai, Yuxuan Che, Dingyu Duan, Haoyang Liu, Yabei Yang
It is important to figure out a company’s financial situation in order to analysis investment, borrowing, mergers and acquisitions, fraud surveys, and competitive intelligence. This is also beneficial when assessing the corporation financial situation itself. This paper studies a typical enterprise in...
Proceedings Article
Influential Factors of Sales Revenue in the Fast-Food Industry
Rui Liu, Yueyang Sun, Jiaxiang Wang
Fast food refers to popular catering that commercial enterprises quickly supply. The fast-food industry, which can be processed quickly and eaten anytime and anywhere, has become increasingly important in the wake of COVID-19. The purpose of this article is to study the different factors that affect...
Proceedings Article
Impact on Chinese Immigrants by Assimilation Education in America
Yi Du, Yuqian Wang
This study aimed to reviewed studies on the assimilation in U.S.’s education systems, specifically how assimilation and assimilation policies have impacted immigrant students’ academic trajectory. This article begins with the review for assimilation education in America. Teachers in America have different...
Proceedings Article
Analysis of Methods for Calculating the Weighted Average Cost of Capital of a Company on the Example of an Industrial Enterprise
E A Dolbnya, M K Vasilyeva, A Y Lyukina
The weighted average cost of capital (WACC) is used to estimate the profitability of the company’s capital, the rate of return of the investment project and business. Within the framework of the article, an analysis of the methods for calculating the weighted average cost of capital of a company was...
Proceedings Article
Graph Analytics for User Satisfaction Analysis in Service Systems: A Blue-Green Economy Perspective
Andi Sinra
This study analyzes student satisfaction with a university system by employing graph theory to visualize and explore patterns in their responses. By constructing a graph where each student represents a node, and connections are formed based on the similarity of their satisfaction ratings, we reveal key...
Proceedings Article
Four Risk Factors Associated with Adolescent Depression: Discrimination, Academic Stress, Migrant Status and Family Bullying
Yutong Liu, Jiachen Shi, Linlin Song, Shu Shi
Mental disorders have now played an increasingly crucial part in triggering disability, among which depression is especially worth attention. Its prevalence has been very high worldwide, especially in undeveloped and unwealthy countries and areas. This mental disorder can be found in a wide range of...
Proceedings Article
Design and Validation of Low Power and High Efficient 2x4 Decoder with CMOS Technology
Ravali Sailla, L. Jagadeesh Naik
Using a combination of static complementary metal-oxide semiconductor (CMOS), transmission gate logic, and pass transistor dual-value logic, this short presents a mixed-logic design strategy for line decoders. We provide two new topologies for the 2-4 decoder: one with 14 transistors to reduce power...
Proceedings Article
A New Method of Detecting Network Traffic Anomalies
Jun CAI, WaiXi LIU
As Internet communications and applications become more and more complex, accurately describing network traffic information and rapidly monitoring network traffic anomalies have become increasingly challenging tasks. In this paper, we present a framework and method for monitoring network traffic through...
Proceedings Article
Friedman Cosmological Model: Scale Factors for the Application of Formulas and the Density Parameters of the Cosmos
Siyun Chen, Kinying Chan
In the course of the history of cosmology, the Friedman-Lemaˆıtre-Robertson-Walker (FLRW) metric and Einstein's general relativity provided the basis for many theories in cosmology, including the one by James Peebles with the cosmological constant Λ, cold dark matter This theory, which describes...
Proceedings Article
The Analysis of Positive Effect Between Healthy Intimate Relationship and the Anxious Attachment Styles
Xiangyu Jiang
Psychologists have divided one’s secure levels into three types of attachment: secure attachment style, anxious attachment style, and avoidant attachment style. These types of attachment are easily formed due to parental neglect and environmental anxiety during infant periods. Although the attachment...
Proceedings Article
Evaluating the Efficiency of Investing in Securities of Russian Companies
S S Akimov
The article presents various methods of investment performance evaluation that are currently in use. To evaluate and compare the efficiency of each financial assessment tool, three largest Russian industrial companies were selected and their six-year financial quotes were used. The evaluation findings...
Proceedings Article
FEATURE EXTRACTION ALGORITHM BASED ON SAMPLE SET RECONSTRUCTION
Xiaoyuan Jing, Xianglong Ge, Yongfang Yao, Fengnan Yu
When the number of labeled training samples is very small, the sample information people can use would be very little and the recognition rates of traditional image recognition methods are not satisfactory. However, there is often some related information contained in other databases that is helpful...
Proceedings Article
Design and Verification of Low Power High Performance of Hybrid Full Adder Using 32nm FINFET Technology
Pusuluri Jyothi, M. Satyanarayana
Every kind of processor relies on full adders in their design and development. An area-efficient full adder with a small number of transistors is shown in this project. It is designed to be both powerful and power-efficient. In this paper, we present the design of a low-power full adder with good performance,...
Proceedings Article
A Robust Large Envelope Flight Controller Design Method based on the Particle Swarm Optimization Algorithm
Zhanqi Fan, Lin Liu, Xun Sun
A robust flight control method based on the particle swarm optimization (PSO) algorithm is approved in this paper. Because of non-modeling dynamic character and parameter uncertainty are taken into consideration during the controller design process, the flight controller has strong robustness, excellent...
Proceedings Article
China’s Economic Integration in Central Asia in the Context of the Proclaimed “One Belt, One Road” Initiative
M I Razumovskaya, I I Kazak, V Y Burov
Based on scientific and practical ideas about regional economic integration, a modern strategy of China’s integration is presented. It is considered in the context of the initiative “One belt, one road”, proclaimed by the leadership of the country. Arguments are given that the initiative is designed...
Proceedings Article
An Unmanned Helicopter Model Identification Method based on the Immune Particle Swarm Optimization Algorithm
Tingting Yang, Aijun Li
An unmanned helicopter dynamic model identification method based on immune particle swarm optimization (PSO) algorithm is approved in this paper. In order to improve the search efficiency of PSO and avoid the premature convergence, the PSO algorithm is combined with the immune algorithm. The unmanned...
Proceedings Article
The Impact of Tenure Track Personnel System on Higher Education in China
Yihua Wang
The publications in international journals are widely perceived to be the crucial indicator in global ranking tables. To increase China’s competitiveness in the global knowledge economy, the tenure track system is introduced in Chinese elite universities, aiming to realize the transition from key universities...
Proceedings Article
An Analysis of the Negative L1 Transfer in the Learning Process of German Modal Verbs by Native Chinese Speakers
Yihan Li
With the increasingly stronger bonds between Germany and China, German is now one of the most preferred minority languages for Chinese learners. The problem of negative L1 transfer of native Chinese speakers in the process of learning German is also gaining more focus. However, as an important grammatical...
Proceedings Article
What Changes Parents’ Value in Their Children’s Quality?
An Association between Parents’ Demographic Background and Their Valued Qualities in Children
Xuezheng Wang
What is valued by parents for their children’s qualities worth investigating. Additionally, possible demographic characteristics of parents may change their perception of valued qualities. This investigation interested in how age, income level and highest educational level attained influence parents’...
Proceedings Article
Research on Operation and Management of Intelligent Teaching System in Colleges and Universities
Lie-sheng HUANG, Dan ZHANG, Zi-heng HUANG
With the development of information technology and its in-depth application in the field of education, colleges and universities are actively building intelligent teaching system, but there are many problems in the operation and management of the system, and the advantages of the system have not been...
Proceedings Article
The Impact of the Coronavirus Pandemic on Global Hedge Funds
Dan Qian
The paper examines whether the coronavirus pandemic has affected selected hedge fund markets (Eurekahedge Hedge Fund Index, Eurekahedge North American Hedge Fund Index, Eurekahedge European Hedge Fund Index, Eurekahedge Asian Hedge Fund Index). The purpose of the paper is to assess the degree of the...
Proceedings Article
Detection and Risk Prediction of Brain Tumor using Model-Agnostic Explainable Artificial Intelligence
Ramesh Alladi, R. N. V. Jagan Mohan, K. V. Ramana, P. Sumithabhashini
Most people are suffering from brain tumors in recent days. In medical image processing, brain tumor detection and risk prediction continue to be important problems needing very accurate models for early diagnosis and treatment planning. Using model-agnostic explainable Artificial Intelligence (XAI),...
Proceedings Article
Analysis of the Advantages and Disadvantages of Internet Hot Words in Teaching Chinese as a Foreign Language
Wenyue Liu, Dan Xu, Fu Xinjun
As the language that carries Internet culture, Internet hot words are gradually becoming mature with the development of the times. With their increasing influence in social life, in recent years, scholars have aroused the research of Internet hot words, and achieved good results. certain results. Hot...
Proceedings Article
The Influence of Family Intimacy and Family Adaptability on College Students’ Romantic Relationship
Dongrui Han, Junpeng Wang
The late adolescence and early adulthood are the key periods of personality development for college students. Romantic and family relationships are important for contemporary college students, and also the key factors affecting the future and even the whole life development. As the first environment...