Search all articles
3724 articles
Proceedings Article
Survey on Specialty Identity of Business English in Vocational Colleges
Jun Mo, Datong He
In view of the current learning situation and obstacles of Business English majors at vocational colleges, interview is used in this study to conduct specialty identity surveys and in-depth inquiry of students in this major, focusing on specialty selection, campus life, specialty identity, and employment...
Series: Advances in Engineering Research
Proceedings Article
Research on the impact factors of new energy automobile sales under the background of big data Era
Junting Wu, Yu Guo, Kewei Yang
At present, most research about the impact factor of new energy automobile sales is qualitative. There is controversy over different influence of each factor. To some extent hindered the market promotion of new energy automobile. This paper utilizes Internet search data to analyze the impact factors...
Proceedings Article
A Study on Starbucks’ Promotion Strategies in the Chinese Market from 1999 to 2009
Xiaoxue Liu, Jiatong Li, Cristy Jiayi Lin
In this paper, we investigated how Starbucks promotes its brand and product when it enters the Chinese market. Integrated marketing communication involves promoting brands and products through various marketing, public relations, and advertising strategies. This report gives an overview of how Starbucks...
Proceedings Article
Research on the Development of Transportation Cooperation between China and the ‘Belt and Road’ Co-construction Countries: A Case Study of the Five Central Asian Countries
Chuna Wu, Wenwen Jiao, Hongna Dai
To promote the ‘Belt and Road’ Initiative is not only China's need to deepen and expand opening-up, but also the practical need to strengthen mutually beneficial cooperation with other countries in Asia, Europe, Africa and other countries worldwide. Central Asia is the first link of the ‘Silk Road...
Proceedings Article
On Solid Promotion of Network Construction for College Ideological and Political Education
Sijie Wang
College ideological and political education has important significance for the development of college students and teachers, so relevant management department must pay attention to the application of information technology, promote network construction for ideological and political education, sum up...
Proceedings Article
Utilization of Herbal Supplements to Improve Health Quality after Suffering from Covid-19 Infection in Elderly Posyandu Partners
Safira Bela Annisa, Febrianti Nur Antika, Amalia Siti Choerun Nisa, Reza Rohmatun Zakiyah, Fahrun Nur Rosyid, Guntur Nurcahyanto, Muhtadi
This health promotion activity aims to increase knowledge and health quality of partner elderly groups in the use of herbal supplements, which consist of Black Seed, honey and Sumbawa oil. The implementation of this community service uses a Participatory Action Research (PAR) approach, namely the active...
Proceedings Article
The Strategic Thinking about Export Popularization of Chinese Martial Arts under the Field of View of Global Value Chain
YaJun Qiao
The scientific research of Chinese martial arts is the research of continuation and development in the final analysis. The article proposes the strategic thinking about export popularization of Chinese martial arts under the theory of the view of Global Value Chain; with the usage of research approaches...
Proceedings Article
Analysis of diabetes mellitus foot sensitivity disorders in Magelang Regency
Sigit Priyanto, Agus Kristiyanto, Kusnandar Kusnandar, Anik Lestari
The increasing population of diabetes mellitus (DM) sufferers has an impact on increasing the incidence of diabetic ulcers as a chronic complication of DM, as many as 15–25% of DM sufferers will experience diabetic ulcers in their lives. Diabetic foot exercises are activities or exercises carried out...
Proceedings Article
Research on Promotion of the Practice and Education Level of Innovation and Entrepreneurship Based on Red Culture*
Pei Liu
It is necessary to rely on the red culture to combine the new era conditions, focus on the regional politics, industry, culture and other advantageous resources, and inherit the red genes in the innovation and entrepreneurship education and practice. The university should carry forward the political...
Proceedings Article
A Study on the Implementation Mechanisms and Pathways for Sports Sojourn to Empower Economic Development in Frontier Ethnic Regions—Taking the Mountain Bike Race in Mangshi City, Dehong Prefecture as an Example
Baige Jiang, Kai Li, Qichao Zhang
With the rapid development of sports tourism and the upgrading of residents’ consumption, sports sojourn has emerged as a new industry and is gradually becoming an important engine for regional economic development. This article focuses on the phenomenon of sports sojourn, employing methods such as literature...
Proceedings Article
The Characteristics and Effects of Fan Community Communication
Take the Series 227 Events of Zhan Xiao’s Fan as an Example
Jingyi Chen
With the rapid development of the Internet, the fan community communication presents new characteristics and effects. This paper takes the series 227 events of Zhan Xiao’s fan as an example and collect relevant data on Weibo for analysis through quantitative research method. The research shows that the...
Proceedings Article
Performance Evaluation of New Energy Fund Based on Factor Model
Wenshan Bai, Jiayi Chen, Yixiao Chu, Tianyu Shi
In recent years, China's fund industry has developed rapidly, especially in the new energy sector, which has shown highly promising prospects under the promotion of carbon neutral policies. However, due to the late start of China's fund industry and the paucity of research on fund performance...
Proceedings Article
The Practice Teaching of Journalism: Empirical Observation and Theoretical Construction
Qin Zhang, Juan Zhang
The paper discusses the evaluation criteria of journalism practical teaching quality on the basis of concept definition, studies and analyzes the issues that related to the level of present journalism practice teaching of most local colleges in China. Besides, the paper tries to make a primary study...
Proceedings Article
Study on the Promotion of Traditional Chinese Architecture: a Translator's Perspective
Lingqiao Liu, Sixu Chen, Xuesong Jiao
Traditional Chinese architecture is an indispensable part of human civilization, and it is also culturally specific. To make it known to people around the world, applicable strategies to covey its messages should be explored. This paper, after a review of relevant translation theories, i.e. Newmark's...
Proceedings Article
The Effect of Price Promotion Time Limit on Consumer Impulse Buying Through Situational Factors as Intervening Variables
Yenny Yuniarti, Rista Aldilla Syafri
The promotion strategy is one of the strategies that can be used by business people in facing the new normal era after the Covid-19 pandemic, hoping to attract consumers to make purchases of company products. This study aims to determine the effect of price promotion time limit on consumer impulse buying...
Proceedings Article
Research on the Application of Sports Bracelet in College Physical Education
Jianzhen Huang, Guoliang Wang
Smart bracelet is a new wearable smart device that can record daily exercise, sleep, diet and other data and analyze these data to guide a healthy life. The feasibility of using smart bracelet in college physical education is discussed through logic analysis and literature method. The possibility of...
Proceedings Article
How to Further Promote Community Fire Control Work
Qian Zhang
Via analysis on the status quo of community fire control work, particularly on how community fire control work does not match current development, the paper proposes concrete measures on how to further promote community fire control work, in a hope to offer certain reference for the further development...
Proceedings Article
Study on the Economic Law of Macroscopical Control
Zongkai Yang
With the establishment and development of Chinese socialist market economic system, it has played a great role in the development of Chinese national economy and the improvement of people's living standard, which fully proves the scientificity and validity of the system model. However, in the actual...
Proceedings Article
The Promotion Strategy for the Development of Education in Minority Areas
Zhengkai He, Yu Liu
The development of education in ethnic minority areas is related to the unity and progress and the high-quality economic development of ethnic minority areas. At present, there are many problems in the development of education in ethnic minority areas in China, which have affected the prosperity, strength,...
Proceedings Article
Implementation of E-Catalog Technology as a Digital Promotion Media on a Small Medium Enterprise
Dhita Ayu Permata Sari, Tias Andarini Indarwati, Riska Dhenabayu, Sista Paramita, Imami Arum Tri Rahayu, Muh Ariffudin Islam
Promotional media and information are media that are very influential and play an important role in the development of the business world which is getting bigger and tighter in competition. Visual communication media in the form of informative smart e-catalogs is a way that can be used as identification...
Proceedings Article
A Methodology and Empirical Study of Government Quality Evaluation from the Perspective of Market Entities
Jingxing Liao, Lei Feng
As one of the main service objects of the government, market entities’ evaluation of government quality work is an important criterion for measuring the level of government quality work. Based on the perspective of market entities, this paper constructs an evaluation index system for government quality...
Proceedings Article
Executive Promotion Incentives, Dual Innovation and Firm Value: An Empirical Study of Chinese A-Share Listed Companies
Quanhong Liu, Yuqi Deng, Xinyi Tu
This paper takes China’s A-share listed companies in Shanghai and Shenzhen as the research object and investigates how executive promotion incentives can increase firm value by fostering corporate dual innovation. The conclusions show that executive promotion incentives have a positive effect on both...
Proceedings Article
The Strategy of Football Normalization and Institutionalization in Colleges
Xu Quan, Zhou Xuanjie
Football with its passion, teamwork and other characteristics as a long history of sports, since its introduction to China, has been the majority of people's favorite, especially in football sports development and football training practice, the formation of football experience and the specific practice...
Research Article
Professional Volleyball Development in Taiwan’s Sports Industry
Lin-Huan Hu, Chih-Fu Cheng, Jei-Zheng Wu
Pages: 1082 - 1090
This study determined the aspects required to professionalize volleyball, by analyzing the literature and interviewing 11 experts and scholars. The criteria of assessments were set, and the strategies of promotion were delivered. We discovered the points of view on the professionalization of volleyball...
Proceedings Article
Status, Problems and Countermeasures of Higher Education Cooperation Between Yunnan Province and South and Southeast Asian Countries
Jianhui Yun, Wei Long, Hao Yang
This paper analyzes the status of international cooperation in higher education with Southeast Asia and Southeast Asia through the following five aspects: the perspectives of higher education cooperation platform, the education of international student, the international promotion of Chinese as a foreign...
Proceedings Article
Research on the Reform and Innovation of Logistics Management under the Background of Electronic Commerce
Guanghua Li, Jingya Cao
Electronic commerce is an important form of economic and trade development in the future, and the modern e-commerce technology has a great impact on traditional logistics. Under the promotion of electronic commerce, modern logistics is constantly developing in the direction of informatization, networking,...
Proceedings Article
Improvement of the Innovative Ability for Undergraduate Students Based on the College Industrial Park
Guangwei Zhang, Feng Wang
To meet the innovative talents cultivation requirements of China, all kinds of cultivation methods for college students' innovation ability come out like bamboo shoots after spring rain. This paper researched the mechanism of the college industrial park and discussed its advantages to enhance the innovative...
Proceedings Article
A New Method for Online Payment of Electricity Charge Based on USBKEY
Kehe Wu, Fan Zhang, Siyuan Zheng, Xuxiang Zhou, Aijun Fan, Hongbo Ma, Song Qing
This paper presents a new method for online payment of electricity charge based on USBKEY. We integrate payment software with the USBKEY, working with the background management module, to realize the safe and efficient payment for large power customers. Guarantee the construction and promotion of online...
Proceedings Article
Effect of Promotion Mix on Insurance Product Purchase Decisions Zurich Kediri; Indonesia
A Santoso, H Subagyo, M Arifin
The longer the future we want; the greater the uncertainty risk we face. Insurance offers protection products for the future. If we are sick; if we die; etc.; Then by buying insurance products; uncertainty will be reduced. in this case every perason or institution needs to have protection to protect...
Proceedings Article
Research on Promotion of the Information Educational Capabilities of Higher Vocational English Teachers under the Mobile-internet Background
Guannan Gu
Good professional quality plays an important role in English Teaching in higher vocational colleges. However, with the advent of the era of mobile internet, in addition to the professional knowledge, higher vocational English teachers should also have the information educational capabilities. This paper...
Proceedings Article
Legal Protection of Consumer Rights in The Services of Sriwijaya Travel Pass Based on Law Number 8 of 1999 Concerning Consumer Protection
Stanny Puspa Anjani, Amad Sudiro
Indonesia as a developing country in establishing relation with other countries require transportation services to connect one island to another and to other countries. Air transportation is one of the most time efficient, comfortable and fastest amongst other transportation. But as the increasing passanger...
Proceedings Article
The Influence of the Protection and Utilization of Outstanding Modern and Contemporary Architectural Heritage in Xi'an on Regional Economic Development
Tianshe Zhang, Lan Mo
In recent years, with the promotion of the "four reforms and two demolitions" work of the Xi'an government, the existing protection and utilization of outstanding modern and contemporary architectural heritages and the speed of urban development have shown a sharp gap. Some outstanding modern and contemporary...
Proceedings Article
Digital Marketing’s Impact on Rural Agricultural Products’ Market Expansion
Weijing Xu, Qizhen Xu, Mochi Xu, Ping Che
At present, the digital economy is booming, and the construction of digital villages is being accelerated, which helps to promote the livability and livability of villages and the affluence of farmers. At the same time, “Internet + “ agricultural products out of the village into the city is also driving...
Proceedings Article
Preparation of Research Proposals and Articles for Vocational School Teachers
Sari Edi Cahyaningrum, Nurhayati Nurhayati, Fitriari Izzatunnisa Muhaimin
The government has regulated career paths and the mechanic of teacher promotion through the Minister of Administrative Reform and Bureaucratic Reform Regulation No. 16 of 2009 concerning Teacher’s Functional Positions and Credit Scores. In the regulation, it was stated that one of the components is for...
Proceedings Article
Taking a Pre-university Gap Year is Beneficial to Student’s Professional Development
Ziyi Chen
This article focuses on the benefits of a gap year for high school students before they enter university for their future career development, including having enough time to consider job options, being more comfortable in the work environment and having more accessible access to career development. Today,...
Proceedings Article
Design and realization of English mobile online platform
Lin Li, Yueguang Li
With the development of digital technology and network technology, mobile learning with mobile computing and digital technology as the foundation, it is a new way of learning, the ongoing promotion and application. In this paper, according to the characteristic of high using rate of the Android system,...
Series: Advances in Engineering Research
Proceedings Article
Research on Comprehensive Evaluation Index System of Traffic Infrastructure Construction
Zhiyu Chen, Jing Liu
In order to accelerate the modern engineering management, promote the transformation and upgrading of highway and waterway engineering construction and development, improve the quality, safety and operation service level of highway and waterway engineering, the article sets up an evaluation index system...
Proceedings Article
Strategic Management Analysis of Universal Music Group Under Covid-19
Simiao Deng, Yuting Lyu, Fanqi Xu
This essay is mainly focused on the 4ps model of Universal Music Group (UMG). It divides into Literature review, 4p discussion, financial analysis. The first part is about integrated marketing communication, which is a business strategy. Then it goes to the 4p part: product, price, promotion, place....
Proceedings Article
Exploration of Tarung Village, West Sumba as a Part of the Road Map for the Development of Cultural Tourism Based on Sustainable Tourism Approach
Nafiah Solikhah, Hetty Karunia Tunjungsari, Bagus Mulyawan
In the era of the industrial revolution 4.0, the development of tourism activities must utilize digital facilities as a promotion strategy, so that provide an opportunity for tourism destinations to be known. To improve the quality of tourism activities and anticipate the negative effects of mass tourism,...
Proceedings Article
Study on the Importance of the Layout Adjusting of Crop Farming Structure on Farmers' Income
Jiaojiao Cao, Pengcheng Wang
Farming as a basis for agriculture, sustained and healthy development of farming is not only related to the development of agriculture, farmers are more related to real economic growth. In recent years the price of a variety of crops changing, largely peasant economy had an impact, in this case, we must...
Proceedings Article
Role Transition Study of Publisher Under the Dilemma of Self-publishing
Na Ta
Self-publishing got a lot of attention for introducing a new form into the publishing industry. However, it didn't get the expected prosperity in Chinese publishing environment and exposed a lot of difficulties. The problems faced by self-publishing mainly derived from the limitation of the self-publishing...
Proceedings Article
The Analysis on Strategies of Building Enterprises’ Brand Image Under the Background of Rising Network Stream Media Platform
Jiaying Li, Hanxuan Zhao, Yanhong Zheng
With the gradual rise and prosperity of new network media, streaming media platform marketing has gradually become an important way to establish corporate brand image. In order to refine various marketing strategies and improve the performance of enterprises in new media so as to establish a good corporate...
Proceedings Article
Survey on Consumption Demand of Quick-frozen Steamed Dumplings in Hefei City——Research Based on Consumer Decision-making Perspective
Wenhui Zhu, Houqing Wang
The survey is based on the decision makers of the purchase of steamed dumplings in Hefei, the main content is the basic image of consumers, the cognition of steamed dumplings, purchase needs, consumption habits, and purchase considerations. Use descriptive statistics to analyze basic consumer information;...
Proceedings Article
Research on a New Model of Teaching Chinese as a Foreign Language Based on Network and Multimedia
Yang Xiao
The most obvious change in the promotion of modern Chinese is the change of teaching methods from paper-based to multimedia teaching. As the number of foreign Chinese learners continues to rise, there is a need to introduce multimedia technology to build a new education and teaching model. In this regard,...
Proceedings Article
Research Roadmap and Community Service in the Field of Cosmetology Education Universitas Negeri Surabaya
Maspiyah, Biyan Yesi Wilujeng, Novia Restu Windayani, Yuli Sutoto Nugroho
There are three essential parts to a research road map and community service (PKM) that must all work together. The road plan will illustrate the connection between past, present, and future research endeavors and volunteer efforts. Institutional support for research roadmap creation and outreach is...
Proceedings Article
Rational Thought on College Teaching Management Reform Based on Quality Awareness
Xiaoping Wang, Naizhu Huang, Jiaming Zhong
To boost education quality is a core goal of college teaching management. College teaching management reform is closely related to college-running idea. The core contents of college teaching management reform include the following: reshaping college spirit, optimizing college-running philosophy, reforming...
Proceedings Article
Research on Influencing Factors and Promotion Strategies of College English Teachers' Efficacy
Ling Pan
With the continuous development of English education, college English is also facing reform. English teachers are under increasing pressure. College English teachers of high quality play an important role in English education in colleges and universities, and improving their sense of efficacy has promoted...
Proceedings Article
The Basic Connotation of Ideological and Political Education Function of Folk Culture—An Investigation based on Bian Embroidery Culture
Ke Huang
Since the 20th National Congress of the CPC, the whole Party and the whole country have attached great importance to ideological and political work and the construction of cultural power, emphasizing the creative trans formation and innovative development of traditional culture. Take Bian Embroidery...
Proceedings Article
Research on Winter Sports Promotion Based on the Dissemination System of Chinese Science and Technology Museum
Zhe Kong, Jingjing Du, Jun Xie
During the Beijing Winter Olympics, winter sports were widely promoted and popularised in China. Snow and ice science education is an innovative fusion of science education and winter sports based on the science dissemination system of the China Science and Technology Museum, which promotes and popularises...
Proceedings Article
Which Platform is Better for Business: Instagram VS Twitter
Guoqinxin Huang, Yuexuan Li
The use of online promotion has increased dramatically in recent years. Managers are beginning to search for the best forum for promotion. However, due to the huge amount of platforms, their quality has declined. Therefore, managers should identify the quality of the platforms individually. The purpose...