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The past 10 years has witnessed a dramatic shift in customer's orientation from goods-dominant to service-dominant logic (Vargo, Merz, He, & Vargo, 2014). Salespeople not only sell a product or service, but also focus on helping customers to make the right decision to buy a satisfactory product or service...

with the rapid development of the Internet, various forms of Internet financial products emerge in endlessly, and affect individuals’ consumption patterns. However, the individual’s cognition of the concept of Internet finance is not comprehensive, and there will be a certain perceived risk in the...

Personal selling has long been recognized as the oldest and perhaps the most crucial component of the promotion mix. Personal selling can be defined as an oral presentation in a conversation with one or more potential buyer to ensure sales. Persuading customers to buy goods or services personally as...

This study aimed to investigate changes in people’s preferences for online grocery shopping during the COVID-19 pandemic in Indonesia. The study used a descriptive method, including a questionnaire distributed to people living in the Jakarta area (Jabodetabek) and secondary data analysis. The results...

The form of advertisements of Indonesian online shopping apps changes from display products in 2014 to cultural value display in 2017-2018. This study aims to point out the persistence of traditional gender roles in Tokopedia, despite the changing form of the ads. This study used descriptive qualitative...

The rise of social media in the digital era is considered important for anybody because it helps people to communicate and share information with each other online. Because it has become a necessity, it is not surprising that the number of social media users has increased. This also has an impact on...

There is a considerable gap between traditional input devices such as Keyboard, mouse, and touch panels and 3D controllers somatosensory. Somatosensory controller is developing rapidly in recent years. The user can control the device without any complicated, who can interact with the content immersive...

Advancements in technology has given rise to a novel online shopping phenomenon known as “social commerce”. Users share their insights, expertise and experiences as content creators. It provides business opportunity to leverage social media for understanding customers and engaging them. Companies gain...

The purpose of this study is to analyze and discuss the influence of individual, environmental, and marketing stimulus on buying decisions on fast food products in the city of Surakarta. Furthermore, the formulation of the problem in this study is whether the individual, environment, and marketing stimulus...

This research aims to study the impact of influencers through social media which is focused on Influencer’s Credibility, Influencer’s Attractiveness, Fit-Influencer-Product Level and Meaning Transfer on the intention to buy online through Consumer Attitudes towards Advertising and Consumer Attitudes...

The promulgation and formulation of ordinances on apparel system in past dynasties are not only the factors restricting clothing culture, but also the factors promoting clothing culture. The enactment of the ordinances on apparel system of the Republic of China is the inheritance of the Chinese costume...

Nowadays, people all over the world are paying more attention to sports, like NBA’s games broadcasting to the media platforms in various countries. There are some phenomena, such as the quantities of people who participate in sports games, and the cost for sport increases dramatically, with both individuals...

In the century of the rise of the travel industry, many related industries are also on the rise, and the insurance industry is one of them. The analysis of tourists or customers to predict or determine whether they will buy insurance is the general context of this paper. Predictions can be found everywhere...

Hallyu wave or Korean wave is becoming a world hit, recently. It is a terminology that describes the spread of Korean culture globally. This research is mainly discussed about country of origin perceived by consumer of Korean cosmetic product and it's influenced on purchase decision. The purpose of this...

This article builds its own model and assumptions on the basis of the S-0-R model. It examines the impact of third-party product recommendations on consumer impulse purchases on social commerce platforms, and conducts empirical research on several popular product recommendation platforms in China. According...

As a cross product between computer science and financial science, the primary purpose of quantitative investment is to explain the formation principle of financial asset prices and to predict the future price of financial assets. With gold and bitcoin daily price data from London Bullion Market Association...

Sidoarjo is a district located in East Java Province. Various kinds of contemporary snacks, one of which is macaroni, are growing rapidly in this area. However, there are obstacles in access to marketing, namely the difficulty of implementing a marketing system to compete in the digital era. E-commerce...

Virtual currency is very common in people's daily life. Virtual currency is mainly divided into two categories. One is virtual currency that can be used for transactions in the market, such as bitcoin; The other is a virtual currency that can be used to buy goods and services, such as Q currency,...

The stock price riot of GameStop in the American stock market has aroused widespread concern. In previous years, the company’s share price fluctuated between a few dollars and more than a dozen dollars. Some American investors, mainly individual investors, began to rush to buy the company’s shares, and...

Tourism handicraft is a new derivative product with the development of tourism industry. As an important carrier of national culture, its essential connotation is the commercialization of national culture. Culture, technology and business environment constitute the inner relationship between tourism...

Business activities carried out online need to have many strategies to increase sales. Many online stores eventually have to close due to a lack of customers and difficulty achieving sales targets. One strategy in online marketing is to use supporting tools such as social media. This research aims to...

Currently, many adults have a hobby of collecting action figure toys, buying console games, or even playing with toys that are going viral. The reason for their behavior is they did not engage in these games when they were young, they could not afford to buy them, so when growing up and earning income,...

The present research is a preliminary study which aims at analyzing items on affect instrument when consumers purchased a car by using Rasch model. The number of respondents who participated in the study were 82 people. The consumers were those who had bought the car. The instrument developed in the...

The advancement of technology has transformed the atmosphere of the global financial services sector. Financial technology, commonly known as Fintech, is widely adopted globally, including in Malaysia. The adoption of Fintech in the consumer credit landscape is no exception. The Buy Now Pay Later (BNPL)...

This paper investigates the factors that influence the motives of make-or-buy decisions on information systems from the viewpoints of Transaction cost economics (TCE) and the resource-based view (RBV). Using our original questionnaire survey data carried out in 2007 targeting Japanese firms, we analyze...

Over the last few of decades, technology improvements have sped dramatically, particularly in the domain of social media. Social media has altered consumer behaviour and the ways in which companies conduct their business. Though previous evidence from practical and academic literature shows that peer...

As the use of the internet has become massive, social networking sites cannot be separated from the lives of Indonesian people. Social networking sites have succeeded in facilitating online business activities. That fact drives social networking sites to transform their function and features to become...

This paper examines the impact of debt literacy on the over-indebtedness of Buy Now Pay Later (BNPL) users in West Java. BNPL is widely used in Indonesia as a short-term loan option, with West Java having the highest number of users. BNPL services have a high non-performing loan (NPL) level, exceeding...

This article will examine which factors influence consumer behaviour when they buy toy blind boxes in the digital age. Data collection of both the observation group and control group are extracted through the questionnaire, and qualitative analysis such as Cluster analysis and the Chi-square test is...

The "imagination" and "alienation" in Lacan's mirror stage theory relevantly explain the reason why people are attracted by the poster. In the theory the "imitation" nature of human appropriately explain the reason why the poster information is accepted by people. At the same time, the "dependency" in...

This paper studies the problem of modular architecture when the durable goods are sequential innovation and manufacturers adopt the trade-in policy. It is assumed that consumer preferences for product quality are uniformly heterogeneous. In order to expand sales, the manufacturers used the trade-in policy...

Environmental sustainability is currently one of the important highlights that must be considered by every company that produces consumer goods, generation Y is a generation with productive age, and generation Y in Bekasi City is quite dominant. This study aims to (1) analyze how the influence of green...

The culture of consumption and postmodernism that is applied everyday causes an interpretation of self-identity and lifestyle. In this postmodern era, there have been emerging thoughts that are reconstructing existing thought patterns, including the culture of consuming gender. This Consumer Culture...

The use of new media technology provides various benefits, such as the use of account of istagram (Dagelan Account) as a medium promoting local Indonesian brands and businesses. One of these social media is not only used for socialite but it is able to give other function that is to market Indonesian...

This article aims to examine the effect of buyer bad experience in online shopping, and the disappointment that has been experienced with the anxiety of consumers who buy goods through the online store platform. The study used a quantitative survey to a sample of 100 respondents selected by convenience...

With the continuous development of the social economy and the deepening of urbanization, large buildings are increasing, and disaster risks associated with large buildings, such as fire risks, are also increasing. Because of large buildings, such as shopping malls, business offices, transportation hubs...

The future development of information and communication technology is inevitable, including in the health sector, namely electronic-health (e-health). In the Era of the Industrial Revolution 4.0, there has been a huge change. E-health in the health sector is overgrowing. Many applications are created...

This study discusses one of the mostly used ways of searching information on the Internet, hashtag (#) on the social media, Instagram. This semiotic phenomenon is measured and analyzed quantitatively to answer the research question about the correlation between use of hashtags and consumers’ purchasing...

nowadays many Chinese enterprises invest abroad, especially the high-tech companies, which possess stronger competence than before. For international enterprises, if they want to stand out in the intensive international competition and share a big piece of the international market, competitive products...

Every society has its own set of values which is expressed in the form of local culture. The culture forms a guideline for its members of society, setting out how to behave in order to fulfill their social and economic needs sustainably. The coastal community of Malabro Village, Teluk Segara, Bengkulu...

Fertilizer is becoming a big subject among small farmers. Due to a lack of fertilizers, small-scale farmers have been obliged to purchase both subsidized and unsubsidized fertilizers. This issue has effects on farmers’ decisions to purchase fertilizers that are subsidized or not. This study intends to...

Based on the development of China’s financial market later than the western markets, the professional level of individual investors and market supervision are undeveloped than the western markets. In the process of capital market gradually internationalization, China’s individual investors are face some...

Regulation of tax incentive is regulation issued by the government that aimed to provide easiness in taxation especially for process of subsidized houses ownership by applying the schedular Income Tax at rate of 1% and exemption of Value Added Tax. This paper provides an explanation for schedular income...

In 1997, WHO reported that 25% of pre-adolescents used to drink alcohol worldwide. The purpose of this cross-sectional research was to explore the alcoholic beverage consumption (ABC) behaviors among 380 primary school students in Khon Kaen Province, Thailand. Data were collected by questionnaires and...

The researcher’s motto of this paper is to know the purchasing decision towards online buyers. What are the factors influencing the people to buy online? The researcher selects Ramanathapuram District online buyers. In this area many of the people are educated and branded showrooms are very less compared...

The price of Bitcoin has soared from $10,000 in 2021 to an all-time high of $60,000 in 2022, with a total market capitalization of more than $1 trillion, and gold has been used as the ultimate asset to protect the economy and protect against inflation. Therefore, it is predicted that gold and Bitcoin...

A majority of the investors in the stock market always think that the right time to buy a stock is when there is a decline in stock price in the market. But in the real market, not all stock which declines will return to the highest level. There are several stocks which still continue to rise, and even...

Under the rapid maturity of 5G, live broadcast goods controlled by live broadcast scripts to form specific live "fields" are booming. The scope of live scripts has comprehensive factors such as personnel, anchors, goods, atmosphere, scenes, and promotion, and combined with the application of...

Nowadays, new media plays an important role in people’s life. The idea of media attention proved that media would influence the audiences’ attitude, opinion direction, opinion strength, actual behavior, and cognitive learning. In this review, the readers’ attitude and cognition will be fully analyzed...

The concept of sustainable tourism development is contained in Law No. 10 of 2009 concerning Tourism and also in Regulation of the Minister of Tourism and Creative Economy No.9 of 2021. Sustainable tourism pays attention to ecosystems that are developed with the aim of increasing the welfare of localpeople....