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Proceedings Article
Sexual Double Standards: People’s Perception of Unintended Pregnancies in Different Commitments to Relationships
Chengze Li
This research proposal aims to investigate people’s endorsement of sexual double standards (SDS) when they perceive unintended pregnancies in different commitments to relationships. 400 male and female heterosexual students (age: 18–22) from Nanjing Vocational University of Industry Technology in China...
Proceedings Article
A Novel Performance Metric of Routing Algorithm
Minghua Tang
The widely used routing algorithm performance metric of adaptiveness cannot precisely measure performance of routing algorithm. In this paper, we propose a new metric of routing pressure for measuring routing algorithm performance. It has higher precision of measuring routing algorithm performance than...
Proceedings Article
Analysis of Tencent’s IP Convergence Development Strategy
Hao Jiang, Qingyi Liu, Yi Wang
Tencent, as the leading enterprise in Chinese entertainment sector, holds a very large market share. However, as competition becomes more and more intense and diversified, and viewers’ demand for content gradually increases, Tencent must respond if it wants to maintain its previous dominant position,...
Proceedings Article
Judicial Cognizance of Other Serious Cases of Defamation Crime in Cybercrime
Wei Song
With the continuous development of modern network technology, the Internet has changed people's way of life. However, with the continuous expansion of the use of the Internet, while enjoying the efficient life brought by the Internet, people have gradually increased their behaviors of infringing...
Proceedings Article
A Literature Review on the Evidence and Limitation for the AMH Theory
Zhaoyu Li, Rui Li, Boning Xiao
It remains a challenge for the Adaptive Market Hypothesis (AMH) to reconcile Efficient Market Hypothesis (EMH) with behavioural finance. This paper reviews many previous papers and examines AMH whether it is consistent with real changes in markets. By examining previous studies on the relationship between...
Proceedings Article
Research on the Factors Affecting Stock Price Volatility
Sijia Li, Yuping Wang, Zifan Zhang, Yiming Zhu
Under the influence of the Covid-19, the economies of all countries were affected to varying degrees, particularly on the domestic stock market. Consequently, equity price volatility will be researched, primarily by studying factors affecting volatility. This paper is mainly divided into four aspects...
Proceedings Article
Chinese Cinema’s Reflection on a Pre-Revolutionary China and Its Role in the Post-Modern Chinese Feminist Movement
Xinyao Huang
Chinese cinemas had undergone a series of development. Women’s roles in films were long being discussed. Two representative movies: Two Stage Sisters and Sophie’s Revenge, one from the socialist revolutionary era and one made during contemporary society, reflected feminist ideologies’ effects on movies....
Proceedings Article
Heat Dissipation Simulation Research of LED Downlight and Optimization of Light Source Layout
Jie Chen, Zhong Chen, Xiaohong Li, Yafeng Shen, Jingkang Xiong, Yangxia Wang
In order to solve the heat dissipation problem of LED (light-emitting diode) downlight, CFD thermal simulation software was used to establish LED downlight dissipation model. Material’s thermal conductivity, thermal resistance, thermal emissive values, heat load forms and other factors were all taken...
Proceedings Article
Plagiarism in Second Language Academic Writing: Causes and Solutions
Ge Xu
This paper first reviews research into the role of culture and authorial identity as causes of plagiarism in L2 writings. Then, the paper surveys solutions for L2 writing plagiarism, including pedagogical assistance and transitional writing methods (i.e., patchwriting and paraphrasing). This research...
Proceedings Article
Integration of Innovative-Information and Production Business Processes Into Digital Technologies of the Industrial Complex of Russia
N M Tyukavkin, V Yu Anisimova, E A Kurnosova
Innovative development of informatization systems in the industrial sector comes under the scrutiny of both business entities and the state. Informatization tools used by industrial enterprises are the key to improving efficiency and developing innovative activities. Business processes in industry are...
Proceedings Article
Research on Competitive Strategy of Coca-Cola Company
Xueyao Guo, Manyu Wen
In recent years, there are more and more kinds of drinks, people’s demand for drinks is increasing, and the competitive pressure in the beverage market is also increasing year by year. Coca-Cola has been a leader in the beverage market for a long time, and the reasons for its success are worth our in-depth...
Proceedings Article
Factors Influencing the Sales of Paid Membership
Evidence from Video Software Markets in China
Siru Lin, Xiaoyun Ye, Yeqi Yu
In recent years, the number of video software paid members in China has increased sharply. At present, the development of the video industry is relatively mature. The tightening of national copyright policies and the people’s need for entertainment also helps the video software to grow faster. This paper...
Proceedings Article
Application of Ontology Engineering in Satellite Network Simulation
Qi Lin, Yong Chen
Existed simulation works are always too dependent on a kind of particular techniques or tools to perform horizontal comparison and integration. There is no formal description for the simulation objects which leads to the lack of semantic support in the simulation. In order to guarantee the reusability...
Proceedings Article
The Impact of Media on Adolescents’ Perceptions of Gender Roles
Yijing Guo
THis paper reviews the gender stereotypes in traditional media (e.g. television and films), printed media (e.g. magazines and printed advertisements), and social media regarding how these contents influence adolescents’ perception of gender roles. The majority of literature focuses on adolescents in...
Proceedings Article
Research on the Influence of Stress on the Examination Results of Undergraduates
Wei Zhang
Most of the students are not able to perform well in their exams, and we want to figure out why things happen like this. The study, through experiments, assessed impairments on working memory functionality due to heightened levels of stress. We hypothesized that difficult working memory tasks would elicit...
Proceedings Article
Anthropology of Tourism
L N Zakharova, L N Shabatura
Authors make an attempt to understand the essence and content of anthropology of tourism, as well as to the search for its methodological foundations. A lot of studies both in Russia and abroad do not fully clarify causes of the historical development of the tourism phenomenon, as well as the problems...
Proceedings Article
Research on Financing Issues in Early Venture Capital Stage of Chinese Small and Medium-sized Enterprises in the Field of High-tech Innovation
Haozhou Wang, Xiyang Zhu
Due to the entrepreneurial boom in China, more small and medium-sized enterprises have appeared and disappeared, and only a few of them can survive. Based on the background, this article used the method of DEA to investigate of the difference of development of small and medium-sized enterprises in Beijing,...
Proceedings Article
Mean-Variance Model for Optimal Multinational Project Adjustment and Selection
Xiaoli Su, Xiaoxia Huang
This paper discusses the multinational project adjustment and selection problem in which project parameters are regarded as random variables. In the paper, adjustment of foreign existing projects and selection of the new foreign projects are considered simultaneously. Typical cash flows and value sources...
Proceedings Article
Study on the Transformation of Social Opinion Risk and the Optimization Path in the Networked Era
Shicheng Wang
In the Internet era, the network has been applied to all fields of life, forming a new public opinion environment. The article mainly reveals the reasons for the formation of social opinion in the Internet era including the rise of the Internet and the improvement of citizens’ awareness, then analyzes...
Proceedings Article
Redefining Womanhood in Generation Z: An Analysis of Gender Representation and Awareness in K-pop Culture
Yuxi Zhang, Liuhan Chen, Jiayang Chen, Xinmeng Mi, Shuyu Zhu
This study aims to explore gender awareness and representation in current K-pop industry through analyzing music videos, lyrics, and social media of three K-pop girl groups Red Velvet, LOONA, (G)I-DLE against gender discrimination in K-pop industry and patriarchal society in South Korea. The study adopts...
Proceedings Article
Analysis of Network Management Technology and Development Trend In The Future
Lishen Yang, Qiang Wang
This paper introduces the typical network management technology and some hot technology. The trend of network management development in the future is prospected based on the analysis of the current network management technology.
Proceedings Article
Danmaku and High User Retention Rate: A Case Study on Bilibili
Qianxi Zhu
By overlaying comments on videos, danmaku creates a fantastic movie-watching experience for users, giving them the social feeling of watching movies together. Through case study, this paper explains how Bilibili, the largest danmaku video platform in China, achieves high user retention through a series...
Proceedings Article
Revealing the Wage Phillips Curve on the Relationship Between Wage Growth and Unemployment Rate
Mingyang Jiang, Mian Wang, Xinkai Zhuo, Junyi Zou
The Phillips Curve is a well-known concept in macroeconomics, where the relationship between the unemployment rate and wage growth is a dominant element. The purpose of this study was to explore the failure of revealing normal relationship between wage growth and unemployment in 2001based on the wage...
Proceedings Article
Digital Pet Product & Service Platforms
The Diversity of the Industry
Yixuan Feng
With the changes of the times and the rise of the Internet industry, online commerce has become a place that can generate huge profits. While life quality is getting higher, people’s demand for pets is also gradually increasing. The rise of the online pet economy represents the arrival of a new era....
Proceedings Article
Solution of the Decentralized Task of Evaluating and Improving Product Quality
G T Pipiay, L V Chernenkaya, V E Mager
Management of products quality needs from a producer to decide following tasks: technologies of production, economical issues, management of purchases. All these tasks are aimed on the obtaining of a rational quality level of products. For this various methods and models for monitoring a quality of product...
Proceedings Article
The Approaches of Ideological and Political Modular Teaching of English Course in Higher Vocational Colleges Based on SPOC
Hui Mo, Yan Zhang
This paper is based on the 21st Century Practical English Comprehensive Course (2nd Edition), follows the student-centered concept and combine the characteristics of the higher vocational English course and the characteristics of higher vocational students to build the ideological and political teaching...
Proceedings Article
Analysis and Comparison of the Business Models of Yesoul and Peloton, the Leading Fitness Companies in China and the United States
Haozhi Tian
As the quality of life improves and people pay more attention to health, the fitness industry is growing rapidly. There is one leading company in China and the United States, Yesoul and Peloton. In this work, the two companies’ business models are analyzed in detail, and the advantages and disadvantages...
Proceedings Article
On Business-Oriented Knowledge Discovery and Data Mining
Hao Wu
This paper will discuss issues in data mining and business processes including Marketing, Finance and Health. In turn, the use of KDD in the complex real-world databases in business and government will push the IT researchers to identify and solve cutting-edge problems in KDD modelling, techniques and...
Proceedings Article
Research on China’s Income Gap
Caizhe Zheng
Since the reform and opening-up, China’s income gap has widened rapidly. According to an analysis of the current situation of urban-rural income gaps, inter-industry, and inter-regional income gaps, it is essential to pay more attention to redistribution which leads to the income gap. This paper believes...
Proceedings Article
Performance Management Appraisal: Approaches in the Private and Public Sectors
Yining Ma
Since the 1980s, the pace of economic globalization has been increasing faster, leaving a competitive market. In this situation, an enterprise must constantly improve its overall efficiency and performance if it wants to take up the market. To create more value, companies struggle to find the best way...
Proceedings Article
Students Creative Workshop as a Platform for the Formation of Entrepreneurial Skills in Engineering Education
O V Solnyshkova, E V Dudysheva
The paper discusses the issues of sources, methods, and conditions of the formation of students’ skills in the vocational training led to the entrepreneurial behavior of graduates. It is based on the work of the students’ creative workshop “Geo-S” within engineering geodesy university course. We proposed...
Proceedings Article
Analysis of U.S. Sector of Services with Fama-French 5-Factor Model During the Covid-19
Yusen Feng, Tingjun Li, Ruoyu Zhao, Chennan Zhou
Covid-19 is the most widespread and devastating pandemic since the 20th century, which profoundly impacted the industries and the stock market, especially the service-related industries and stocks in the U.S. This paper aims to study the epidemic’s impact on service-related industries in the U.S. and...
Proceedings Article
Multiple Data Source Discovery with Group Interaction Approach
Hao Wu
Medical researchers seek to identify and predict profit (or effectiveness) potential in a new medicine B against a specified disease by comparing it to an existing medicine A, which has been used to treat the disease for many years, called medicine assessment. Applying traditional data mining techniques...
Proceedings Article
Long Trend of PM2.5 Mass Concentration Variations and Its Related Cardiovascular and Respiratory Diseases in Ten Countries
Shunuan Xie
Numerous epidemiology studies indicated that exposure to fine particulate matter (PM2.5) could cause chronic human health effects. However, long-term trends in PM2.5-related health effects across countries remain unclear. Hence, we aimed to explore the differences in long trend variations for PM2.5 mass...
Proceedings Article
Research on High-quality Supply of Rural Public Goods in China from the Perspective of Urban-rural Integration Development
Wuning Xia
The integrated development of urban and rural areas is committed to breaking the dual structure of urban and rural areas, smoothing the two-way flow of urban and rural factors, and building a new pattern of coexistence and co-prosperity between urban and rural areas.The supply of rural public goods has...
Proceedings Article
Between Femininity and Animality – The Metamorphosis of the White Snake Legend in Sinophone Film and TV
Yuhan Chen
This paper examines three different adaptations of the traditional Chinese White Snake legend in three Sinophone visual productions: the Taiwan TV Madam White Snake (Qingshe yu baishe) in 2001, the Hong Kong film Green Snake (Qingshe) in 1993, and Chinese animation Green Snake (Qingshe jieqi) in 2021....
Proceedings Article
Content based Image Retrieval with Color Invariants
Yahui Song, Xiao Chen, Shanshan Qu
Content based image retrieval (CBIR) is an essential task in many applications. Color based methods have received much attention in past years, since color could serve efficiently for image retrieval, especially in the case of large database. However, there are two main drawbacks for color based image...
Proceedings Article
Study on the Change of Sales and Influence of Tsingtao Beer during Epidemic
Haoyue Jiang
Tsingtao Beer was set in 1903 as one of the most famous and biggest beer brands in China. However, in 2020, Yang believes that the coronavirus and the quarantine policies limited tourism and also have an impact on the sale of the Tsingtao Beer [1].
This paper mainly illustrates the Sale volume changes...
Proceedings Article
Improving State Financial Control over Organizations (Interregional Aspect)
T V Chinaev
The article describes ways to improve modern Russian state financial control over organizations; individual implementation problems, the specific role of state financial control in the fight against corruption in contract system; it has also been established that today audit must be seen as one of the...
Proceedings Article
From Passive to Controlled: The Car Reshapes the Gender Temperament of Chinese Women a Consumer Sociological Perspective
Zhikun Liu
In the consumer society, the automobile as a new way of gender practice has a very important impact on the reshaping of women’s gender temperament. While cars help people to achieve spatial movement, they will also affect people’s temperament judgment of the car operator. Through the study, it was found...
Proceedings Article
Research on the Spillover Effects of Covid-19 in Global Economic Markets
Junyu Du
The spillover effect means that an organization will not only produce the expected effect of the activity but also have an impact on people or society outside the organization. In short, an activity should have external benefits, which the main body of the activity cannot get. The spillover effect can...
Proceedings Article
The Development Direction of the Citizenization of the Agricultural Migrant Population from the Perspective of Classified Citizenization
Yanxin Diao, Jianyu Zhang
Economic and technological advances have caused numerous rural surplus laborers to leave the land and flock to the cities in search of survival opportunities. The transition of the agricultural population from farmer to citizen is a long and multi-factor process.This study selected the statistic of Chengdu...
Proceedings Article
Analysis of the Marketing Strategy of Bilibili and the Reasons for Its Success
Hansong Tian
China’s video platforms show a good and rapid development momentum in 2019-2021, among which Bilibili is the most rapid. Its number of users has doubled in just two years and it has become one of the most popular video platforms in China. Founded in 2009, Bilibili focuses on ACG subculture. After more...
Proceedings Article
Construction and Empirical Research on the Coupling Coordination Model of Tourism Industry-Regional Economy-Information Industry System
Qin Yang, Junyi Wei, Tingting Ni, Pan Zhao
The article analyzes the comprehensive level and coordination level of the tourism industry-regional economy-information industry system in Chongqing from 2010 to 2020. The study found that: the comprehensive index of the tourism industry, regional economy, and information industry system has steadily...
Proceedings Article
Stability and bifurcation analysis in leukopoiesis models with two delays
Cuilian Zhang, Zhaozhuang Guo
We consider a nonlinear system of two equations, describing the evolution of a stem cell population and the resulting white blood cell population. Two delays appear in this model to describe the cell cycle duration of the stem cell population and the time required to produce white blood cells. We establish...
Proceedings Article
Liability Determination of Financial Institutions’ Breach of Suitability Obligations
Take the Obligation to Inform and Explain as an Example
Jingxuan Yang
The Suitability Obligation is an essential legal institution in the financial market to protect investors. The Minutes of the National Court Work Conference for Civil and Commercial Trials in 2019 (“The Minutes”) has made detailed provisions on the liability determination of financial institutions for...
Proceedings Article
The Use of Digital Technology in Personnel Management (HRM)
O N Balabanova, I P Balabanov
The purpose of the research is to develop practical guidelines for personnel management in an organization which would be instrumental in improving the efficiency of the personnel management system and conducive to the employees’ growth of labor productivity based on the use of digital technologies....
Proceedings Article
Use of Watermark in Educational Administration System
Yi Liu, Siyu Lai
With the widespread use of watermark in video, audio and image, propose a relational database based watermark embedding and extraction method. The algorithm utilizes the single—multiple mapping approach to plug in watermark, which scatter the distribution of watermark information and enhance the anti-attack...
Proceedings Article
Evaluation of Water Resources Carrying Capacity under High Urbanization Rate in Guangzhou, China
Zhenhong Pei, Zijia Liang, Jinpeng Lin
Since the beginning of the 21st century, the process of urbanization has accelerated, and water resources have faced greater pressure due to economic and social development and human production activities. In this study, a comprehensive evaluation system of WRCC was constructed by selecting 17 indicators,...
Proceedings Article
Diet Problem Focusing on Environmental Consumption
Keying Lin, Binwen Xu, Zhiqi Yao
Human bodies need various types of nutrients each day to make the body function normally, and the ratio and amount of consumption of each nutrient are significant, especially for teenagers. Today, as the earth's resources continue to decline and environmental pollution continues to increase, people...