Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)

Session: Art and Design

45 articles
Proceedings Article

Tantric Corporeality Concept and Indian Modern Artist Jagdish Swaminathan

Lisa Kuzina
This article investigates the trend in Indian modern art focused on the search for national identity in Indian traditional art. The early work of the Delhi artist Jagdish Swaminathan (1928-1994) and its connection with Tantric visual culture, a tradition spread throughout Indian subcontinent together...
Proceedings Article

Analysis of Westernization Trend of Youth Idol Drama from the Perspective of Cross-cultural Communication -- A Case Study of A Smile Is Beautiful

Lu Chen
Nowadays, the youth idol drama containing western pop culture, idea, value and ideology has become a indispensable part of entertainment culture, which is influencing the ideology of the generations after 90s and 80s, by means of its characteristic youth story, beautiful love, personalities of the hero...
Proceedings Article

Analysis on the Design Elements and Strategies of Horticultural Therapy in the Healing Environment of Patients with Limb Dysfunction

Jing Guo, Zhao Xu
According to the healing and treatment of patients with limb dysfunction, the psychological features and requirements for healing of patients with limb dysfunction have been analyzed in this paper. The environment, plants and patients of implementing horticultural therapy for patients with limb dysfunction...
Proceedings Article

A Study on the Art of Qi Opera of Hakka Homeland Ninghua

Tao Zhang
Qi Opera is originally the local opera in Hunan, with long history, rich heritage and wide popularity. After the introduction to Hakka homeland Ninghua, Qi Opera preserves the ancient charm completely, which is compared to the "living fossil" of the ancient Qi Opera by the opera experts, and makes Qi...
Proceedings Article

Form Innovation and Musicality in Your Loneliness Is Knocking on My Window of Yunduo

Zhiyun Pan
Your loneliness is knocking on my window in the first poetry anthology of Yunduo The Kingdom of Roses has stirred controversy. Her works are innovative in a unique and repetitive manner. The combination of punctuation marks and words shows the beauty of the changes in both images and music. And the innovative...
Proceedings Article

The Image of Civilian Heroes in Chinese Films and TV Series

Juxiang Wen
Theme expression and character modeling play a vital role in films and TV series. The civilian heroes in Chinese films and TV series show some typical characteristics, such as strong awareness of their country and nation, being from different fields, their brave spirit and bumpy life, the grass-rooted...
Proceedings Article

Harmonious Coexistence: Multi-values of Prison Environment Color Design to Prisoners’ Psychological Treatment

Daoyi Wu
As the construction of a harmonious society is going, the construction pattern of prison is being adjusted rapidly accordingly. The value of modern prison is mainly embodied in two aspects: imprisonment and transformation. Along with the development of human civilization and social legal system, the...
Proceedings Article

The Opportunity of Recycling Waste Ceramics in Daily Necessities Design Based on Ecological Civilization Construction

Quanheng Li
The construction of ecological civilization is an important part of the overall layout of the "five in one" and the four-pronged comprehensive strategy. At present, based on the transition from industrialization to a low-carbon economy, strengthening awareness of the whole people's environmental protection,...
Proceedings Article

Ceramic Art Creation from the Perspective of Senses

Yanming Li
The prevalence of the "virtualism" style makes more works focus on visual expression, and also limits the development of design creation itself. This paper attempts to explore the creation of ceramic art from the perspective of semiotics, and to carry out a comprehensive and exploratory research based...
Proceedings Article

Zhai Huiling’s Emotional Expression of Canton Enamel Figure Painting Creation With the Traditional Mood, Making Research on Innovation of New Context

Ming Liu
Due to the particularity of the coastal area, the art of Canton Enamel in the creation of figure painting draws on the national geographic resources and foreign culture, as well as writing and breaking through innovation. While inheriting the traditional Chinese techniques, Canton Enamel builders using...
Proceedings Article

The Reflective Research on a New Space for Contemporary Jewelry Practice as a Form of Social Life

Xiaowen Liu
The application of talismanic elements in jewelry design has been an important part of jewelry design from time immemorial. With the vigorous development of modern jewelry industry and the continuous novation of modern jewelry design concepts. The charm, amulet or talisman design in contemporary jewelry...
Proceedings Article

Research on the Positioning of the City’s Brand Image Based on Service Design -- Taking the Brand Image of Guangzhou City as an Example

Jing Yang, Xu Wang
With the advancement of human society and the rapid development of economy in the 21st century, the competition among cities for comprehensive strength has become increasingly fierce.The economically developed areas are supposed to accommodate more people, and the smart cities are urgently needed constructing.From...
Proceedings Article

Comparative Study of Sino-Russian Ice-Snow Oil Painting Art Creation Language

Lei Song
The Sino-Russian art exchanges are in a priority development position in the national art development strategy. Cross-border art exchanges and comparative studies are closely related to the country’s diplomatic strategies, cultural policies and other issues, along with the "the Belt and Road Initiative"...
Proceedings Article

The Reflection of Anthropocentrism in the Current Context and the Ecological Design Strategy of Indoor Environment

Zhao Xu, Jing Guo, Yeqing Han
The purpose of this paper is to provide diversified theoretical support for the scientific development of human settlements design, explore the development direction of ecological design in indoor environment, hoping to provide reference for the design and research of human settlements environment. In...
Proceedings Article

The Influence of Russian Piano School on Chinese Piano Art

Peng Sun
The Russian Piano School shows its own uniqueness in music creation, music performance, music teaching and so on. The development of Chinese piano art is deeply influenced by Russian piano art. In the new historical period, in order to better promote the development of Chinese piano art, it is very necessary...
Proceedings Article

Research on the Design of Artistic Derivatives Based on Optimizing Emotional Experience

Xiaotao Hu, Zhiqiang Dai
Emotional experience is the decisive factor for artistic derivatives to survive in the market. The design of artistic derivatives should regard the prioritization of the emotional experience as the core element. First of all, the arrival of the era of great aesthetical economy has determined the importance...
Proceedings Article

Research on Aesthetic Culture and Artistic Communication in Frontier Minority Areas under the Background of "the Belt and Road"

Zheng Chen, Hai Liang
With its special location advantage, the frontier minority regions become an important bridge connecting the inner and outer parts of the region. The spread of regional aesthetic culture and art is an important breakthrough point for constructing cultural exchanges with neighboring countries along the...
Proceedings Article

Investigation Report on the Inheritor of Provincial Intangible Cultural Heritage Sister Yue's Song in Shitang

Qunying Wang
Sister Yue's song is spread in Shitang ancient village of Renhua County, Shaoguan city in North Guangdong. It is selected as the third batch of provincial intangible cultural heritage of Guangdong Province on October 16, 2009. The singers of sister Yue's song are all women, so it is a kind of feminine...
Proceedings Article

Analysis of Movie "2012" in Kantian "Sublime Theory"

Xiuyuan Shi
As a disaster film, "2012" depicted the doomsday of human world, and showed us how the new "Noah Ark" drove people to the new era and got reborn. The movie, like a manly ??" planned great work, reconstructed Kant’s analysis in his "sublime" theory: the disaster as the fatal end of all human beings and...
Proceedings Article

A Narrative Study on the Image of Filial Piety in Cross-Strait Advertising

Tingjin Shi
The cross-strait cultures have their own characteristics. From another perspective, the information conveyed by the advertisements for filial piety culture in Mainland China and Taiwan embodies a common cultural origin and a strong sense of Chinese culture, which has both commercial and social values....
Proceedings Article

The Changes of Hong Kong Police Image in Hong Kong Film from CEPA

Qiang Zhou
This article mainly reviews and summarizes the changes of Hong Kong police image in Hong Kong gangster film since the CEPA was implemented in 2003. It explores the reasons and opportunities behind the change, explores the rules of the gangster crime and the cultural relationship between Hong Kong and...
Proceedings Article

Research on Creation Method of Illustration and Picture Books and Its Psychological Effect on Particular Groups

Haiyan Xie
Illustration and picture books have been recognized by more and more parents, schools, education and training institutions with the continuous development of education in China and the promotion of people’s educational concepts. It achieved the function of cognition, indoctrination and aesthetic education...
Proceedings Article

Interpretation of the Body Symbol of Northern Shaanxi Yangko

Jiangcuo Zhaxi
The Northern Shaanxi Yangko culture originates from the northern Shaanxi region of China, it contains the national spirit and national emotions of Chinese nation. It is the most ethnically unique art form in northwest China. Northern Shaanxi Yangko is not only an art, but also a way to physically express...
Proceedings Article

Differentiation Research of Daily Ceramic Products

Tao Tao, Xiaosong Zou
The phenomenon of homogenization of daily-use ceramics in China is relatively serious. It is difficult to meet the diversified consumer demand for daily-use ceramic products, and it also makes the enterprises less competitive. This article starts with the transformation of contemporary social consumer...
Proceedings Article

Study on the Aesthetics of Han Chinese Clothing Culture in the TV Play "Nirvana in Fire"

Xiaofang Ma
This article takes "Nirvana in Fire" as the research object, analyzes the aesthetic appearance of Han Chinese clothing culture from the perspective of the Chinese clothing dress of the characters in the drama. Thousands of drama costumes have sophisticated modeling. The aesthetics is rigorous. It can...
Proceedings Article

Study on Cultural Brand of Harbin Wheat Stalk Artwork

Xue Jiang, Xiaohui Zhang
Combining the cultural brand development strategy of Harbin wheat Stalkartworks with the internal resources and external environment of its own construction, and comprehensivly analyzing these factors, to explore the feasible path of cultural brand of Harbin wheat stalk artworks. Through the combination...
Proceedings Article

An Exploratory Study of Brand Strategy in Fast Fashion Brand -- Using Zara as an Example

Yue Wang
Nowadays, fast fashion brand strategy has been paid more attention by academic. It is a big issue that how to use strategy innovation method to improve brand competition capability and brand core value. This study will use Zara which is one of the most famous fast fashion brands in the world as the example...
Proceedings Article

Innovative Design of Household Coffee Maker for Chinese Market

Xinghe Wang
This paper analyzes the present situation and main problems of household coffee maker in Chinese marketas well as the consumption psychology of the target group and puts forward purposeful innovative designs which provide new concepts for the innovative design of household coffee maker for Chinese market...
Proceedings Article

Study on Dunhuang Dance -- Hand Dance under the Perspective of Simulation

Jia Yang, Wanyu Zhang
This paper discusses the object of Dunhuang Dance - Hand Dance in detail under the perspective of simulation. First of all, the author sets forth the current situation of China’s Dunhuang Dance - Hand Dance under the angle of view of simulation, and points out the theory and realistic significance of...
Proceedings Article

Discussion on the Techniques of Marker in the Hand-painted Effect Drawing of Interior Design

Wenjuan Huang
In the modern interior design, the designer combines the design theory with the multiple originality to seek the best optimization of the design scheme and display the design idea and the construction technology. It needs the computer virtual-simulation 3D effect drawing and the hand-painted effect drawing...
Proceedings Article

Color Research of Chinese Traditional Architecture in Song Dynasty

Xiaoguang Wang
Song Dynasty is an important period in the development of Chinese architecture. In this period, the use of architectural color has a profound influence on the use of colors in Chinese traditional architecture. This thesis focuses on the investigation and analysis of the extant Taiyuan Jinci goddess hall...
Proceedings Article

Research on Children's Medical Products Design Based on Gamification

Xinhui Hong, Xiantong Zhan
Objective: To analyze the possibility of gamification in children's medical product design. Method: the author analyzes the status and development of children's medical products, interprets the connotation and characteristics of gamification, analyzes the possibility of applying gamification in children's...
Proceedings Article

Studying on the Decoration of Western Sichuan Folk Dwellings under the Influence of Taoist Culture

Wenfeng Xie, Zhidan Luo, Xingyu Bao, Runan Dai, Meiqi Zhao, Yumei Huang
Starting from the analysis of Taoist culture and thought contained in the gatehouse decoration of west Sichuan folk dwelling houses, this paper explores the integration of form and content of Taoist aesthetic appreciation and imagery. Furthermore, through the investigation on gatehouse decoration of...
Proceedings Article

A Brief Analysis of the Characteristics of Feng Wang's Music Works

Hailan Ren
As a leader in Contemporary Chinese rock music, Feng Wang plays an important role in the music field. His music breaks through the tradition and breaks the Convention, giving the rock's new color and life. This paper looks at Feng Wang's music from a wide perspective, analyzes and sorts out the characteristics...
Proceedings Article

Study on the Protection and Tourism Development Mode of Puxian Opera

Lizhen Wei, Zhixiong Huang
The Puxian opera is one of the oldest operas in China's existing operas. It has a history of more than 900 years and is the crystallization of the wisdom of the Chinese nation, reflecting the life style and value judgments of ancient people. In the era of rapid economic development, the survival status...
Proceedings Article

APP Interface Design of Qiang People's Silver Jewelry Based on User Experience

Wanyu Zhang, Mengqian Liu
In order to integrate the strategic thinking of combining "Mobile Internet" and "Productive Protection of Qiang people’s silver jewelry" into the design of APP, an APP interface that is more suitable for mass consumption and aesthetic needs is designed. From the perspective of user experience and cognitive...
Proceedings Article

The Application of QR Code in Improving Participants' Acceptance for Art Works

Dongying Dou
With the rapid development of intelligent mobile phone technology, QR Code is used more widely and popularized by mobile phone combined with barcode reader. At the beginning of the study, the comparison of the relevant literature and data shows that the foreign popularity rate of QR Code technology is...
Proceedings Article

The Combination of Literal Language and Visual Language When Poetry Meets Design

Tingjin Shi
As a graphic designer, the author deeply explores the spiritual connotation of ancient poetry and gives new inspiration to poster design. The expression of images to ancient poems can often carry more information and a modern meaning. Literal language starts from visual language and then turns back to...
Proceedings Article

Sexist Language Reform in English Vocabulary

Xiuqin Hong
A large space of the paper is devoted to discussing the strategies and methods of sexist language reform in English vocabulary. With regard to western radical feminists’ experiments of effecting linguistic disruption and creating a woman-centered language, on the one hand, their contributions to enhancing...
Proceedings Article

Reflections on Museum Curation

Ling Wan
With the rapid development of museum undertakings, it plays an increasingly significant role in the public culture and society. That exhibitions design not only attract the public but also lead the public is a pressing issue that we need to think about. Combined with individual experiences and reflections...
Proceedings Article

Analysis on Formation of the Design Philosophy of Le Corbusier

Danting Sun
The French Architect Le Corbusier was one of the most important architects in the Twentieth Century. He was the radical and main designer of the modern architecture movement. He was known as "the flag bearer of modern architecture". His architectural design works and design concept have far-reaching...
Proceedings Article

The Artistry and Function of Gift Paper

Yan Zhou
Gift paper is a modern paper craft form that combines the characteristics of both Chinese and foreign paper materials. It has a classic flavor of history and culture and can show a lively and fresh modern dynamic atmosphere. Through the concise and clean design style, the gift paper shows a kind of ancient...
Proceedings Article

Research on the Application of Decorative Painting Art in Modern Design

Yan Zhou
Decorative painting is a comprehensive form of expression of fine arts. It takes nature as a medium, breaking through the limitation of natural objects, and deliberately pursuing the artistic quality of its modeling and expression, thus to highlight the decorative language, and then to achieve the purpose...
Proceedings Article

Discussion on the Demand and Development Prospect of China’s Three-dimensional Animation Talents

Yuexiu Wang
In recent years, as the number of graduates in animation has increased year by year, the employment pressure has also increased year by year. The employment situation of animation graduates has become less and less optimistic. It seems that there has been a big gap from the university campus to work....
Proceedings Article

Analysis of the Spread of Experimental Animated Short Films in the Context of New Media

Liang Li
Experimental animated short films, with pioneer spirit, are an important part of the cultural industry. In the past, they can be spread through traditional media. With the birth of new media, including computer media, online media, virtual reality media, and augmented reality, the spread efficiency and...