Brand communication is not only the feelings and evaluation of consumers, but also the result of conscious spreading by brand owner. Brand communication is to conduct constant communication with the target audiences including consumers under the overall framework of brand identity, taking the core value...

Hong Lou Meng is regarded as one of the “Four Great Classical Chinese Novels”, in which the peotry (namely, poems, lyrics, tunes, Fu and so on) are always glittering in the Chinese literary treasure land. Many scholars in China and the West are devoted in the research and translation of Hong Lou Meng,...

The research on ancient village in China began in 1980s. When the protection of intangible cultural heritage grows vigorously, the confirmation of value and assessment of ancient villages, ecological research on folk culture, architectural feature, tourism planning and strategy have become key points...

As we all know, the recent decade is the golden age of Yantai cultural and creative industries to flourish. Since the booming of Internet in Yantai, the survival and development of local traditional media of Yantai has become a hot topic. And with the development of mobile Internet and the popularization...

The development of cultural industry is one of the driving forces to promote social development. Compared with economic development, the development of cultural industry in Yantai is lagging behind. Strengthen the research on thinking of culture industry development and propose targeted countermeasures...

Translation is not only a cross-language communication behavior, but also a cross-communication process and cultural exchange activities. Humans have spread its own culture began performing, spread the promotion of cultural development and communication between different language cultures that belongs...

In the information society, culture revolution is a procedure which transforms from a society taking creation and production of material product as its center to a society taking service or non-material product as its center. As an advanced future design, non-material design has positive significance...

As our State President’s wife, Peng Liyuan first entered into the international view in 2013. For a time, praise to her could be heard everywhere. As the spokesman of the national image, the first lady has an indelible role in strengthening the country's soft power. The lady diplomacy is not only able...

African American writer Toni Morrison has entered into the research scope of Chinese literary scholars for years, and Chinese version of her novels has been emerged one after another. This paper explores foreignizing and domesticating strategies employed in translating process and explains the role they...

Henan province has a long history, rich folk culture resources. The forms of folk culture are diversified. But in terms of the development strength of Henan folk culture resources, it starts relatively late on the whole and the development is at an early stage. It hasn’t formed regional bands. Problems...

Comprehensively planning urban and rural culture is the inevitable requirement to promote the development of urban-rural integration. Speeding up the development of urban and rural cultural integration is an important content to construct modern civilized society, and can also constantly promote to create...

Exploration and study of contemporary scholars and martial arts enthusiasts of Jin Yong's novels has never stopped, Jin studies already became a famous doctrine. From macro to micro, the research methods include the study of history, sociology, customs, religion and so on. Based on the text, using microscopic...

The American movie Peaceful Warrior is adapted from the very first book entitled Way of the Peaceful Warrior by Dan Millman, a former world champion athlete, university coach, martial arts instructor and college professor. His twelve previous best-sellers have inspired millions of readers in twenty-nine...

Watching English movies remains the most popular way to learn English, to understand western history, culture, scenes, sight and sounds social customs and state, plus philosophic thinking for classic movies, more often than not, are rich and vivid in content, more visual in terms of scenes; terse in...

After the brief introduction to the feminism theories, this article will analysis the psychological and behavioral characters of the heroin of the Little Sea Maid from the viewpoints of Radical Feminism. And then it will point out that under the government of the patriarchy, the psychology and values...

In Feng Zikai’ life course of near a decade, Buddhism entered into his spiritual life and nourished his soul with a systematic and complete Buddhist ideology, accompanying him through his critical period of moral concept being. Under the guidance of Buddhist thought, Feng Zikai deeply pondered and realized...

Lao Tzu advocates the truth, the morality, the heaven, the earth and the nature in his "Tao Te Ching" and his philosophy of life is selflessness, tolerance, modesty, humility, concession, generousness, etc. That is to ask people to abide by the law and do their duty so as to achieve social stability...

Yang Hong is a constable in the novel of the Stories to Awaken Men, Zhang Tingixu Escapes to Save His Father. He is cunning, greedy, and good at guessing what others think and framing civilians as well as spouting lies, one of the most representative yamen runners in “San Yan”. What are the reasons behind...

Music intangible culture is a major component of the non-material culture, which is from life and higher than life as an art form. It takes advantage of the tune ups and downs, dielectric relaxation and reasonable body movements to fully demonstrate the work content, form and emotion in front of the...

Armed Alley basing itself on the five three Massacre in Jinan, is forbidden for distribution on the very day it goes for publication. The novel really thought-provoking reveals the truth behind the five three Massacre wrought by Japanese imperialists. Readers are amazed by its clear narration, simple...

In today's society, science and technology have penetrated into people's lives. In the field of table tennis, the development trend of diversification is becoming more and more obvious. Science and technology play a great role in promoting the evolution and development of this sport, especially in the...

The barrier-free intercultural communication is human communication ultimate goal; However, throughout thousands of years, people have not been able to achieve it. The mobile Internet era, with its technological innovation on integrating and coordinating multiple networks, has provided a new way to solve...

With the increasing popularity of multimedia and internet, internet-based teaching mode is drawing more and more attention and it contributes to the improvement of teaching quality. However, in the real internet- based teaching environment, due to various reasons some students behave improperly and they...

With the rapid development, Internet creates a digital network age, and establishes the digital survival mode. The transmission of information and the interaction within people are the basic motive force of social development, both of them are subject to the impact and influence from the Internet. Internet...

As an important support of rural economy development, rural tourism starts to break through the original decentralized management mode and tends to form industrial cluster. To create rural tourism brand and realize sustainable development of rural tourism, industrial cluster is the basic solution. According...

Located in Dongting Lake region in the lower reaches of Yangtze River, Yangwuling kiln lies in the ancient town Yiyang. As a folk kiln factory during Song Dynasty and Qing Dynasty, its production of bluish white porcelain, glazed colored porcelain, blue and white porcelain, etc. embodies era characteristics...

This paper examines Lawrence’s pursuit of moral ideal in his novels. The moral ideals Lawrence pursues are to remove the oppression of humanity by the hypocritical civilization, seeking the perfect unity of sexual relations and the relationship between the same sex, returning to the natural world and...

The article cites the results of an experiment carried out amongst Russian and Chinese student populations for the purpose of identifying the visual and emotional contents of the cultural representation of the “Road”.

In this article the notional, figurative and evaluative components of the concept of the "soul" in relation to how Internet statuses are composed in contemporary Russian culture is delved into. The analysis of the statuses about the soul show that the concept under consideration, being basic in contemporary...

The Russian-Slavic interrelatedness have been in the research focus of many Slavic scholars (Marina Yu. Dostal, Natalia K. Zhakova, Igor I. Kaliganov, Lev Kishkin, Georgy P. Melnikov, Zoya S. Nenasheva and other). In the 19th century, the Slavic peoples witnessed formation of a new kind of culture with...

With the rapid development of information technology, microblog has been heavily promoted in the life of people. As a kind of new media, it has the characteristics of real-time, fissionability and diversity. At present, there are a large number of microblog users in the global range. No matter the enterprises,...

This article, continuing the series of publications of the author on the subject “Tolstoy in Italy”, presents the material on the problem of apprehension of Leo Tolstoy’s work by the Italian literary criticism of the 50–70th of the 20th century. In Italy and other countries, the name of Leo Tolstoy,...