This paper compared the differences between Chinese and Western “dragon” culture and emphasizes that cross-cultural communication should focus on contrast and comparison between heterogeneous cultures. Through the detailed analysis of the origins, cultural connotations, and symbolic meanings of Eastern...

accelerate the education informatization construction is not only the important content of deepening the reform of vocational education teaching, and teaching mode, changing to adapt to a new generation of the inevitable trend of the informationization process of education informatization which includes...

With the development of mobile Internet technology and the explosion of the number of mobile terminals, the contextual marketing model of mobile apps have brought benefits to businesses and ultimate sense of experience to users that traditional business marketing models cannot create. And developers...

With the economic and hi-tech globalization as well as the increasingly frequent exchanges between countries, the demand for high-caliber interpreters is constantly growing. This paper thus expounds the professional competence an interpreter needs, including core competence and auxiliary competence....

Starting from the procedure of applying for Chinese Academic Translation Project sponsored by Chinese Fund for the Humanities and Social Sciences, this paper probes into the four phases of translation for drama culture in Silk Road: The Study of Drama Culture, i.e. initial translation, re-translation,...

Chinese traditional skills refer to technical methods and cultural connotations, such as the harmony of materials and environment, the harmony between people and materials, the simultaneous development of practicality and aesthetics, and the distinction between grades and etiquette. However, contemporary...

News discourse is ideological since it is made up to sustain or restructure power relations.Netnews is no exception: it strengthens ideology and ideology conversely strengthens Netnews.The article is trying to illustrate how the ideology works in the production and understanding of Netnews. The findings...

With the acceleration and fragmentation in modern society, language is undergoing a paradigm shift under the impact of digital media. It is no coincidence that collage comes with modernity and becomes a new possibility of expression. In the context of modern and contemporary art and literature, it is...

This paper starts from the educational work of cultivating children’s elegant music art, and it adopts an alternative perspective of how to grasp the psychology of children to achieve the best training effect. Through the combination of theoretical research and scientific practice to prefect the means...

Campus news is one of the most important aspects of the university image construction. This paper takes campus news of Wuhan University of Technology, Seoul National University, Harvard University as corpus, and applies systemic-functional grammar to analyze the transitivity, the subjectivity of the...

According to the home-school cooperation and interaction, home-school cooperation plays an important role in the psychological precision support in colleges and universities. This paper will combine the importance of home-school cooperation to study the strategies of home-school cooperation to provide...

With the continuous integration of culture and technology, new forms of cultural industry continue to emerge. As the intelligent product of the new era, the immersive entertainment IP experience project can not only reflect IP value with novel and innovative forms, but also enable participants to obtain...

In the context of economic globalization, communication and coordination are the best way to seek long-term development. Ren Zhengfei’s interview with a BBS reporter conveyed the message that Huawei is actively communicating with the West. This article intends to analyze the 5 cultural dimensions in...

This paper studies how to create a training system of innovation and entrepreneurship ability of Cyberspace Security Specialty by researching the current situation of college education, stimulate students’ innovative thinking and entrepreneurial consciousness, and comprehensively improve students’ innovative...

Until 2020, the threat of international terrorist activities still not diminish, extremists accelerated their flight from the Middle East to many countries in Asia and Africa, and terrorist forces around China became extremely active, thus impacting on regional security. Therefore, the analysis of the...

Based on the intelligent contract technology of alliance blockchain, the equipment quality management mode matching responsibility, right and accountability is established. It makes seamless link between the equipment management department and the team which executes the tasks, realizing the intelligent...

This article intends to analyze the role of non-verbal communication in cross-cultural communication from the four types of non-verbal communication in Li Ziqi’s videos: 1. Kinesics: body behaviors produced by speakers; 2. Proxemics: uses of spatial setting by speakers; 3. Sound; 4. Chronemics: use of...

With the continuous development of internet and communication technology, human have also increasingly expanded social interactions. The proportion of traditional face-to-face communication has decreased in daily life, while conveying information through media becomes the principal part. CMC (Computer-Mediated...

Smart Pension aims to cope with severe problems caused by population aging with the help of information technology, which helps the elderly improve their quality of life and demonstrate their value and dignity. Technology and needs accommodation are the cores of Smart Pension, in which the supply of...

In this paper, we focus on another form of Spanish’s survival within Filipino culture, Hispano-Filipino literature, and discuss whether it is possible to revitalize the Spanish in the Philippines through the existence of Hispano-Filipino literature, its teaching, and its spread.

The innovation and entrepreneurship education play an important role in higher education system worldwide. However, cognition differences in innovation and entrepreneurship of undergraduates (such as grade, gender) are not well explored. In this study, taking undergraduates engaged in environmental science...

The article is concerned with the role of realia in the novel Big Breasts and Wide Hips by the Chinese contemporary writer Mo Yan and its translation into Russian and English. Based on the material of the literary text, the most representative Chinese realia are collected and studied. The role of Chinese...

The Belt and Road has built a good international environment for the development of China’s enterprises in abroad, promoting the development of them in abroad. In this process, however, China’s companies have encountered with kinds of barriers. The problems in the construction of China’s companies’ English...

Event noun is an atypical noun, representing event instead of object. Based on the theory of frames semantics, this article aims at studying the semantic frames and quantitative characteristics of event nouns and finds that nouns in the same event domain have the same semantic frame. Generally speaking,...

In the context of visual culture, it is an important way for college students to master semiotic knowledge to improve their images-reading abilities and cultivate critical thinking. Image interpretation can draw lessons from Saussure’s three pairs of symbolic concepts -- signifier and signified, combination...

In the process of communication, linguistic aggressiveness can lead to various contradictions, failure of communication, but linguistic tolerance is one of the most effective means to avoid aggression, guarantee the continuation of communication, and overcome transcultural barriers. The main content...

The core values of socialism are the mainstream values of our society, which embodies the common value thinking and value orientation of our people. The cultivation of socialist core values in colleges and universities is currently facing severe challenges. The cultivation of socialist core values in...

Aiming at exploring the similarities and differences in Sino-American family education, this paper tries to carry out a comparative study on Chinese and American family education in terms of notion, content and method from the perspective of culture. To absorb advanced American family education concepts...

With the development of globalization and the frequent communication among cultures and economy, intercultural marriage is becoming more and more popular. Intercultural marriage is a typical representative of cross-cultural communication, which greatly reflects the similarities and differences of diverse...

COVID-19 pandemic has been an unprecedented major public health emergency in China in the past 70 years since the People’s Republic of China was founded. In the face of the sudden outbreaks, the CPC Central Committee with Comrade Xi Jinping at its core implemented targeted responses, and the broad masses...

The Grapes of Wrath is one of the representative works of American modern novelist John Steinbeck. It is a documentary novel which reflects the social problems in the Great Depression in 1930s. The article, based on the background of bankruptcy, fleeing and struggling of the state farmers in the middle...

A good, relaxed and pleasant classroom atmosphere is undoubtedly an important condition for constructing and ensuring effective learning field for teachers and students from the characteristics of the art discipline or from the perspective of receivers. In such an atmosphere, teachers can often brainstorm,...

Thick translation originated from the thick description in cultural anthropology, breaking through the limitations of other translation theories and strategies with providing the pro-found cultural background of the source text. Research in China on thick translation has mostly focused on theoretical...

The special geographical location contributes much to the intact original ecological culture in Gannan Tibetan area, but the profit-driven nature of economic system in industrial civilization leads to the intensification of the crisis of ecological and cultural identity in this area. In the evolution...

To study the similarities and differences of English websites of Chinese and foreign construction multinational companies, six representative multinational companies of construction industry in China and foreign countries were selected as the research objects and named “China group sample” and “foreign...