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Tesla is a car company that works on producing cars operating on electricity. It is an America based company that works on electric vehicles and a company that is operating on the clean energy program. All the cars manufactured by Tesla are battery operated can be charged from home or grid storage. It...

The purpose of this study is to analyse the effect of reviews and peer communication on college students’ intention to buy Anfu sport shoes in the SNS (Social Networking Sites). In this study, 324 valid questionnaires were collected from college students who had bought Anfu sports shoes by convenient...

This paper asks the young Chinese consumers’ willingness and acceptance towards Artificial Meats. To do so I sent out 100 questionnaires to investigate the attitudes of young Chinese people towards the consumption of artificial meat. I received 83 questionnaires in the final return stage. The key findings...

Instead of buying the stocks or shares directly, the call option gives a chance for owners to buy it at a specific predetermined price, which prominently decreases the risk for the customers. Thus, it plays a significant role in the economic market and be widely used in a considerable number of financial...

As part of the virtual economy, the gaming industry has continued to grow in the context of the recent epidemic and has made a significant contribution to world economic growth. Therefore, the study of consumer behaviour and willingness to buy has an important role to play in the development of the virtual...

With the development of digital marketing, e-commerce industry is gradually increasing the market share it occupies, so one of the most concerned things for e-commerce platform is the users’ behavior of clicking online advertising. High clicks indicates that users have greater possibilities to buy products....

Unsuccessful acquisitions usually occur in China’s jewelry industry. Because of this, according to the characteristics of the jewelry industry, this paper selects the free cash flow model to measure the value of the entity. Taking Zhou Dasheng company as an example, this paper introduces it by using...

Prada is an Italian luxury brand founded in 1913 that offers high-quality leather goods, clothing, and footwear for men and women. On May 31, 2019, Prada’s official Weibo announced that the famous Chinese singer Cai Xukun became its Chinese spokesperson. Cai Xukun is a singer and actor who is popular...

The exchange rate, the price of domestic currency as compared against foreign currency, may incur fluctuations according to changes in the national macro-economy. This paper analyzes alterations in the exchange rate of the Egyptian pound over the past decade by tracking the impacts of political and military...

Under double 11activities, people’s desire to consume becomes very strong, and the turnover of each network platform is much higher than usual. Why can the activity Double 11 be so successful? The author analyzes this topic through literature review. The research data come from other people’s papers....

The promulgation of the Supreme People’s Court’s Provisions on Several Questions Concerning the Application of Law in Trial of Food and Drug Disputes clearly affirms the right of those who buy false products on purpose to claim damages, which provides a certain legal basis for the behavior of buying...

Over-consumption has become a major problem faced by the world today, including the waste and exhaustion of resources caused by excessive consumption, and obesity caused by excessive consumption of unhealthy food. In recent years, research on over-consumption has shown a growing trend, but few studies...

In today’s digital era, social media marketing has become one of the most effective tools for businesses to enhance consumer engagement. This study aims to analyze the role of social media marketing in driving consumer engagement with green e-commerce and how interactions on social media platforms influence...

Online shopping is a new shopping method that is widely used by the public, it is because of its effectiveness and convenient to get the required products. Online shopping is an activity of purchasing goods/services through internet services, and it allows the customers to preview the goods/services...

Large-scale social restrictions (PSBB) or commonly known as lockdown were imposed in Indonesia in 2020 in response to the COVID-19 which has become a global pandemic, including Indonesia. One of the biggest impacts during lockdown is the closing of public facilities such as malls, supermarkets, and restaurants....

For enterprises, it appears especially important to survive in the increasingly fierce competition in the business and strive for more customers. If they understand what customers need and interested better, and make key decisions that can attract more users to buy their goods, then they will make more...

The purpose of this study is to analyse the effect of eWOM and product attitude on college students’ intention to buy Anfu sport shoes in the online community. In this study, 767 valid questionnaires were obtained from college students who no purchase Anfu sports shoes by convenient sampling. After statistical...

Due to the rapid development of technology, we keep a close connection with the Internet, especially during COVID. Most of the country is locked down, leading to many companies going bankrupt. What kinds of things support people's daily lives? The answer is the Internet. It will also show a considerable...

Customers for products and services is an important factor in restricting consumer purchase behavior, and developing and nurturing customer ability to predominate and control is a prerequisite for customers to buy the products, as well as capture points of corporate marketing points and resources to...

After the trade war between China and America and the covid-19, there is a Chinese fad rise in China’s economy. The rise of fad is because the trade war and covid-19 build strong confidence of Chinese people. Chinese people begin to buy the goods produced by their own countries. This makes it a foreign...

This study examines the ideology behind thrift shopping, the attitude and factors driving the Indian customer’s and their intention to buy second-hand fashion items. Data in this research is collected via a poll on Instagram and articles available on the internet. The influence of the covid 19 pandemic...

With the development of firms and why have amount of company are bankrupt even close down. This is because they have no a strong enterprise culture, because enterprise culture are influence the development of company and employees morale. It also influence the consumer behavior and effect consumers make...

An accurate prediction of future stock market trends is a bit challenging as it requires a profound understanding of stock technical indicators, including market-dominant factors and inherent process mechanism. However, the significance of better trading decisions for a successful trader inspires researchers...

The decision-making of make-or-buy is the critical issue so that firms are often faced in the process of production and operation, which consequently decides the future strategic development. The study of make-or-buy decisions has a profound impact on the boundary between market and the firm. The most...

Scientists have been interested in the psychological aspects of economic life since the 18th and 19th centuries. As a result, behavior economics is used to better understand human behavior using economic methods. It began in the twentieth century, thanks to George Katona, who proposed a link between...

Jingde town is located in huizhou junction, and adjacent to each other. In history, according to "the huizhou government record" records: "two years in yongtai and analysis of yixian county and rao states the float saddle (note, jingdezhen old once owned by the float saddle county jurisdiction) buy qimen",...

Taobao is a promise of platform, a representative of e-commerce, a famous brand that offers a place for merchants and customers to sell and buy. It is Taobao that has opened up a new era of e-commerce and brought it into people’s vision. Therefore, it is important to learn about how Taobao opened up...

Traceability can be considered a key factor in agriculture-food sector. Based on the survey data of Yangzhou consumers, analyze the consumers' cognition of pork traceability system by descriptive statistics, and use regression analysis model to extract the main factors of influence customers' willingness...

Along with the development of the internet, people’s entertainment has also changed to online games. One of the most played games in Indonesia is Garena Free Fire. This game is a Battle Royale type that combines online multiplayer video games and survival games. In addition, this game also sells virtual...

This study derives from an issue of information ambiguity that became a polemic in the community due to the false information posted on Instagram by MSGLOW. The public claimed that this brand deceived them by stating that it would participate in The Paris Fashion Week event while it only participated...

This literature review presents an overview of the definition of brand, important roles of brand, followed by the characteristics of successful brands, consumer buying behavior and finally the models of consumer behavior. Brands are so important that they are regarded as the equity to a firm. Brand equity...

We examine the analysis of the Bollinger Band (BB) indicator to beat the market using mining stocks listed on the IDX for the 2019–2023 period. We used 15 research samples and collected the data through investing.com soft- ware. After that, the data analysis technique uses the event study method that...

Beauty brands have long favoured celebrity endorsements, hoping that with the help of celebrity effects, brands can gain high traffic exposure in a short period of time and attract more target groups to buy products. At present, the popularity of male idols has been steadily rising, and the fan economy...

Since the policy of reform and opening up, China's economic has take-off rapidly. All walks of life has been flourishing, where the automotive industry was particularly notable. Car has changed from luxury goods to a necessity of life. Automotive industry chain is very long, involving a variety of industries,...

The word 商 (pronounced Shang) appeared in the Chinese language very early, and has been long used as a basic word. This paper analyzes and sorts out the original literature and Chinese corpora, aiming to clarify the original meaning and historical development of the word Shang. Due to the controversies,...

Agriculture product e-commerce has developed rapidly in recent years. Based on the literature review of agriculture product e-commerce, the study answers the question that what impacts the consumer buy agriculture products online from the consumer's perspective. From the conclusion of survey of Honghu...

With the development of Internet technology, the development of traditional e-commerce platforms has reached a bottleneck period. Although new forms of e-commerce are emerging, such as cross-border e-commerce, social e-commerce, live broadcast e-commerce, etc. However, products are becoming more and...

Trend prediction is an attractive topic, because determining the buy and sell points is one of the most important issues for investors in the stock market. The main purpose of this paper is to find an effective mechanism to identify the buy and sell signals. Based on the principle of pattern recognition,...

As a leader in the paid content industry, "Dedao" is the focus of the paid content industry. This paper takes the content payment ecosystem of "Dedao" as a case study, and puts forward the characteristics and composition of "Dedao" and the value of "Dedao" to the content payment industry based on the...

With the rapid development of modern enterprises in Internet, more and more enterprises begun to buy other smaller businesses to help the development of their industries. Such action can bring benefit to these enterprises in some way. In this paper, we study the history of Alibaba and analyze Alibaba’s...

While Chinese new energy vehicle (NEV) industry is emerging with the support of policies, the plague made damages on the industry by influencing the material supply and technological process of it. During the pandemic, the crude oil price decreased, causing new energy automobiles less attractive. This...

With the development of Internet, a large amount of users purchase product, book hotels, buy goods from the web. They also share their experiences on the web. Other users can read the reviews or rating scores to choose the products or services. The user is difficult to read the information, since the...

“Appearance anxiety” has become a social phenomenon, and many studies have shown that the use of social media like Facebook, makes people more likely to feel anxious about appearance. At the same time, in today’s society, social media is not only a platform for people to share and communicate with each...

With the rapid development of the world economy, people’s living standard has gotten a general improvement, which is reflected in the increase of personal disposable income. Therefore, people will consume more that lead to the growth of average consumption power. More people are willing and able to buy...

The demand for ready-to-eat and prepared meals has increased significantly in recent years as people move to a convenience-oriented lifestyle, especially in urban areas. Due to changing consumer behavior and the continuous advancement of technology in food processing and logistics, the new prepared dishes...

Various efforts have been made by people around the world to anticipating the spread of the Coronavirus Diseas 19 (Covid-19) which is now considered very dangerous and deadly in a very fast time. The Indonesian government has made prevention by conducting social distacing to PSBB (large-scale social...

Viewers easily comment on women’s appearances on Chinese social platforms, especially the Little Red Book. In particular, the comparison between people themselves and the perfect images is made. However, this comparison will lead to further issues: eating disorders, unhealthy diets, anxiety, etc. Thus,...

During the COVID-19 pandemic, learning from home was a new strategy implemented to ensure the teaching and learning process continued. Even though e-learning is accessible in universities, many academicians are not ready to implement it. This study aims to analyze the difficulties students face in implementing...

Objective: To explore the influence of the scene-characteristics (group purchase duration, discount rate, desire to buy) on the purchase of e-commerce platforms, and provide corresponding guidance for group-merchandising marketing on the e-commerce platform. Methods: Based on the 35402 pieces of data...

With the rapid development of e-commerce, online shopping has gradually become mainstream, making people’s lives more convenient and efficient, but it is also accompanied by the emergence of new problems. For example, merchants may send the wrong goods, delivery may not arrive on time, and consumers...