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590 articles

The Demand for Moving Line Analysis to Commercial Space Environment

Shan Yin, JiChun Li
For modern business environment, distinct guidance of direction and images of environment are the basis of the occurrence and development of business behaviors. As the main carrier of recognition and behaviors, moving line expresses the process of business subjects’ and also shows the interaction between...

Analysis of Intrinsic Value of Shares with DDM and PER Approach as Basis for Investment Decisions

Sania Christyn Br Bangun, Bambang Hendrawan
This research includes quantitative descriptive research aimed at analyzing the intrinsic value of stocks as well as providing advice on investment decisions, with the object of the research being companies that are listed in the LQ45 index, using DDM and PER approaches. Sampling is done with purposive...

Study on Buying Intention of Organic Vegetables under Perceived Risk

Yunxia Chang
In recent years, the issue of vegetable quality and safety has become the focus of our government and people. In March 2012, the Ministry of Agriculture proposed to further strengthen the quality and safety supervision of agricultural products and improve the level of food safety. With the steady growth...

Buy-Now-Pay-Later (BNPL): Generation Z’s Dilemma on Impulsive Buying and Overconsumption Intention

Della Ayu Zonna Lia, Salsabilla Lu’ay Natswa
This study explores the relationship on impulsive buying and the overconsumption tendency of Z Generations on how their intentions to use the BNPL (Buy Now Pay Later) services provide by FinTech, e-commerce or an OTA (Online Travel Agents). The emergence of e-wallet and e-money becomes a significant...

The effect of green brand on green product purchase intention in Indonesian communities

Erna Andajani
The issue of plastic waste in Indonesia is a national and chronic problem. The non-green materials are still often used for product packaging. Western people have environmental concerns by using green products, but that is not the case for Indonesian people. This study aims to examine the effect of green...

Design GNU/Linux Live CD Distribution for Education

Novri Auliansyah, Nia Kusniawati
Today, involvement of computer software with educational system has been widely known, but this involvement has a problem because most teachers and professors bind the pupils and students on proprietary software. That is not suitable, because they do not have money to buy all of this software for work...

Analysing the Decoy Effect on Online Product Purchasing Preference: An Experimental Study

Intan Sherlin, Ferry Siswadhi, Elex Sarmigi
Why would one want to buy expensive popcorn at the cinema, while they could get the same with much lower price in supermarket? Economically speaking, it is a rip off. However, there is an effective psychological technique called the decoy effect that could affect our economical thinking in a way that...

Shanghai Housing Purchasing Restriction Policy

Xinyu Jiang, Xuanyu Wang
The background of this study is the rapid growth of China’s population and the increasing demand for housing. In a big city like Shanghai, buying a house has become a very difficult thing. This result is because some people increase the average price of houses in the market by malicious speculation and...
Proceedings Article

Tenurial Conflicts Within Protected Forest Management Unit (PFMU) of Tarakan, North Kalimantan

Erna Rositah, Mustofa Agung Sardjono, Marlon Ivanhoe Aipassa, Suyadi, Ernita Obeth
This research aims to discuss the forms, actors involved, causes, and alternative solutions in regards to tenurial conflicts occurring within the protected forest management unit of Tarakan. We used a qualitative approach using in-depth interviews, observation, and taking field notes. Participants of...

Empowerment of Cassava Farmers Through Processing of Local Potential Based on Home Industry

Alhamuddin Alhamuddin, Rabiatul Adwiyah, Fahmi Fatwa Rosyadi Satria Hamdani, Shindu Irwansyah
Women’s involvement in the productive business sector will cause social change. The inclusion of women in the labor market or productive work affects household economic activity, resulting in changes in family economic structure. Empowering mothers can be done through processing food that can be used...

The Role of Servicescape of Second-Hand Clothing Stores on Impulse Buying for Generation Z

Risnawati, Anni Rahimah
One of Generation Z’s most significant interests is their interest in dressing. Generation Z uses fashion as a way to express themselves. Their impulsive behavior makes them buy things quickly with lack of deliberation before making a purchase. They want new products, good quality, in terms of second-hand...

Price Promotions in Market

Qingqing Hu
In everyday life, businesses use a variety of methods to maximize their benefits. Consumers can also use a variety of channels to learn about the best purchase options that will allow them to reduce the exchange of benefits. In this case, price promotions are one of the sales tools that are often used....

B2B BNPL as Channel Strategy: Effects on Distributor Marketing Effort, Working Capital, and Collaborative Performance

G. Prasanna Kumar, B. Rajesh Kumar
This study reframes B2B Buy-Now-Pay-Later (BNPL) as a channel strategy and tests whether embedded credit at order placement improves working capital, increases distributor marketing effort, and enhances collaborative performance through an effort-based mechanism. Using a multi-year manufacturer–distributor–month...
Proceedings Article

The Application of Nata de coco-based Coatings to Fresh-cut Jackfruits during Refrigerated Storage

I Wayan Sweca Yasa, Eko Basuki, Ahmad Alamsyah, Lingga Gita Dwika Sari
Jackfruit (Artocarpus heterophyllus Lam) is in high demand by Asians. It is large and difficult to peel, therefore, consumers prefer to buy jackfruit as a ready to eat product. Jackfruit is highly perishable. It ripens faster during the shelf life, and soon become unfit for eating. Development of colour,...

The Investor Sentiment and Market Reaction Before and During The Covid-19 Pandemic on Indonesia Stock Exchange

Ernawati Ernawati, Nugraha Nugraha, Ikaputera Waspada, Maya Sari
This research was conducted to analyze investor sentiment on market reactions over two different periods. The analysis was conducted before and during the covid-19 pandemic on the Indonesia Stock Exchange. Investor sentiment uses trading volume proxies and consumer confidence indexes while market reactions...

The Practice of Islamic Contracts in Islamic Bank X

Nur Indah Riwajanti, Kartika D. S. Susilowati, Nurafni Eltivia, Oktaviana Dwi Hariani
The aim of the research is to explore the practice of Islamic contracts at Islamic Bank X, particularly from a financial standpoint, as a preliminary to doing applied education research. The exploratory descriptive approach is used in this study, with data collected through interviews with employees...
Proceedings Article

Dominant Factors Influencing Consumer’s Purchase Decision of Monstera Plant

Syarif Imam Hidayat, Dita Atasa, Silviya Rachmawati
The purpose of this research is analyze the dominant factors that influence consumers to buy Monstera plants. The research method used a questionnaire with a total of 100 respondents. The analytical tools used are Factor Analysis with Principal Component Analysis. The results of this research is dominant...
Research Article

Proving Hegel Wrong: Learning the Right Lessons from European Integration for the African Continental Free Trade Area

Andrew Mold
Pages: 115 - 132
This paper sets out to disprove the German philosopher Hegel’s dictum about people learning nothing from history, by looking at the lessons to be learned for the African Continental Free Trade Area (AfCFTA) from the European Union’s experience of regional integration. Since its foundation in 1957, European...

Determining Factors of Muslim Consumer's Purchase Intention Towards Halal Detergent for Sustainability of Halal Value Chain

Fatin Fadhilah Hasib, Risma Vera Anggraini, Widiyanti Ayu Nilasari, Amnanda Hartanti, Dewi Rahmawati Maulidiyah
The halal value chain is a management standard that must be applied to every halal industry in the world to meet the halal standard of a product. This study aims to determine the purchase intention of Indonesian consumers towards halal detergent mediated by attitude variables. In this study, a quantitative...
Proceedings Article

Effective Verification Method for Origins of Aircraft and Aircraft Authentication Method Required for the flight of Drones at City

Yun-seok Lee, Eun Kim, Jong-min Kim, Sung-yun Kim
Today, various types of aircraft are being operated within the city. Especially, most users who buy the drone for entertainment are living in the city. Also demand is increasing for drones it can be used in transport logistics, the limit is needed about illegal activity of these drones. Because, there...
Proceedings Article

Mother’s Panic Buying Against Cooking Oil Scarcity in Palangka Raya

R. D. A. Gusti Astrid, Suryanto, Dyan Evita Santi
The purpose of this study is to describe the phenomenon of panic buying about the scarcity of cooking oil in Indonesia, especially in the Palangka Raya city. Cooking oil for the Indonesian people is one of the basic needs or is one of the basic necessities (nine basic ingredients) according to the decree...

Land Tenure System and Farming Household Food Access in North Cotabato, Philippines

Camille Villapando, Cherry Nuñez, Rachelle Mariano, Melodee Castro, Faustino Arrienda
This study explores the association of land tenure to food access in selected villages in the municipality of Pigcawayan situated in the North Cotabato province of the Mindanao peninsula, Philippines. There were 56 farm tenants that were interviewed in the study through snowball sampling. Using the...

Machine Learning Models: Learning Algorithms in Crime Investigation

Oleksandr Zaiets, Yuri Kononenko, Sergey Yeskov
This article introduces machine learning, which is all around you, although you may not even know it. Thanks to machine learning, the search engine understands what results (and advertising) to display in response to your query. When you scan your mail, most of the spam passes you by because it has been...

Organic Food purchase motivations, the investigation of the mind-set of an urban Chinese consumer

Ekaterina Anufrieva
Organic food industry is starting to develop rapidly in China, mainly in big cities such as Shanghai, Beijing, and Guangzhou(Yin et al., 2010).Current study focuses on Organic food consumers in Shanghai and examines factors that have the most impact on intention for purchasing Organic food. Data was...
Proceedings Article

A Study on the Influence of Perceived Value of Clothing Colors on Purchase Intention from an Emotional Perspective

Mingxin Tian, Yang Xi, Jiawei Chen
This study aims to explore the relationship between perceived value of clothing color, emotions, and consumers’ purchase intentions. Through empirical analysis, it was found that the perceived value of clothing color can significantly and positively affect consumers’ arousal and pleasure(valence), and...

The Relationship of Personal, Social, and Consumer Factors to the Purchase Intention of Halal Food in Purworejo Regency, Indonesia

Roisu Eny Mudawaroch
Muslim consumers want the food they eat to be guaranteed halal and Toyib. Research on awareness of consuming halal food in Purworejo district in Indonesia has not been widely studied. Those study aims to determine the relationship between personal factors, social factors and types of consumer factors...

Shanghai Museum and Disney Co-branding: A Field Dialogue of Emotional Marketing

Leqiu Jiang
This paper focuses on the brand co-branding cooperation between Shanghai Museum and Disney, aiming to explore the emotional marketing strategy and the logic of field interaction behind it. Through the analytical framework of field theory, we study the status and characteristics of the two parties in...

Research on the Consumers’ Purchasing Motivation and Strategies Based on the Fan Economy in Live Streaming

Yucheng Li, Rongxin Zhang
With the popularization of the Internet in social development, the new media industry is gradually growing. Internet celebrity companies have been set up on various platforms, making online celebrities or influencers famous generation after generation. With the increasing pressure from different aspects...
Proceedings Article

The Relationship Between School's Role in Monitoring Nutritional Status with Food Habit and Physical Activity of Primary School Students in Medan

Fitri Ardiani, Rusmalawaty Rusmalawaty
Nowdays, school is one of the environmental factors that affect the nutritional status of the student. The School Health Unit (UKS) and cafeteria as the school facilities, and extracurricular activities play an important role in achieving success in monitoring nutrition. The purpose of this study is...

Customer Value and Intention to Buy Private Label Products

Nina Maharani, Arief Helmi, Asep Mulyana, Meydia Hasan
A company’s competitive advantage can be generated in two ways: by creating private label products and by creating superior customer value. Superior customer value can drive purchase intention and create customer satisfaction and loyalty. The purpose of this study is to determine a), the most dominant...

Analysis of Consumer Buying Interest in The Application of Intelligent Packaging of Wet Cakes at Palembang City to Support Palembang Tourism

Melati Pratama, Marfira Yansah
Conventional packaging used in wet cakes has not optimally provided protection, thus impacting the safety of wet cakes and consumer convenience. Several studies on intelligent packaging formulations have been conducted, but not much has been done on consumer buying interest in the use of intelligent...

Trust in Intermediaries as a Mediator Between Perceived Effectiveness of Escrow Services and Repurchase Intention

Avincennia Vindy Fitriana, Ratna Dewi Kusumawati
Theory of reasoned action is a theory that explain and predict intention behavior. Previous study reveals that trust in the community of seller mediates the relationship between PEES and intention to purchase. Other research reveals that in e-commerce, trust can be seen not only trust in the community...

Analysis on College Student Who Use Gadget, Basic for Behavior Intervention Plan

Sarita Candra Merida, Rika Fitriyana
An interesting phenomenom has rised nowadays due to the affect of global culture and life style. The importance of having gadget is one of latest life style. In Indonesia, the level of gadget owning is high among people. Ravicandran (2009) ini his study found an interesting fact that 96.5 % teenagers...
Proceedings Article

Development of Android Bouquet Snack Olshop Application

Warju Warju, Setya Candra Wibawa, Arini Dalila, Martadi, Abdul Hafidz, Sudirman Rizki Ariyanto
One of the activities carried out by every human being in fulfilling needs is by shopping. Shopping is commonplace in everyday life. However, for people who have very busy activities, shopping becomes a troublesome and time-consuming activity. The objectives of this study are (1) identifying media that...

The Effect Of Products, Promotion And Prices On The Interest Of Non Metal Trade In Pt Pegadaian Branch Help Mega Legend Batam

Nur Rahmah Andayani
This study aims to determine and analyze the influence of products, promotions and prices of interest to buy precious metal at PT Pegadaian CP Mega Legend Batam simultaneously or partially. The population in this study is 50 customers who repeatedly purchase precious metals from 2015-2017 at PT Pegadaian...

Analysis Method Economic Value Added of Cosmetics Companies Listed on Indonesia Stock Exchange

Lailita Alhamdari, Marieska Lupikawaty, Jusmawi Bustan
Analysis using the EVA method can be used as an assessment of company performance that focuses on creating value and identifying an investment that maximizes returns and minimizes capital costs. This study aims to analyze the company’s financial performance using the economic value added (EVA) method,...

Purchasing Decisions in Terms of Perceived Quality and Product Knowledge

Raeni Dwi Santy, Siti Daniyah Atika
The purpose of this study is to find out the Quality, Product Knowledge, and Purchase Decisions on Samsung smartphone products as well as to determine the effect of Quality Perception and Product Knowledge on Purchasing Decisions simultaneously and partially on samsung smartphone products. This study...

Relevance of Halal Values in Protection Consumers in Implementation Agreement Sell Buy Land in Indonesia

Devita Messayu
Land of life man have function important, therefore law on duty give protection law and certainty law for buyer land. Deep ground state dispute often give problem to buyer minimal land existing land status information. So infact practice sell buy soil often ignore protection existing consumers. So from...

A Viewing Experiment on the Effects of Advertising Story

Yoji Kawamura
Pages: 92 - 95
This research lays out the conception and functions of developed Commercial Film Production Support System (CFPSS). The research then explains the results of a viewing experiment that utilized CFPSS. In this experiment where commercial films of beer were utilized, the following findings were obtained:...
Proceedings Article

The Eating And Drinking Habits Of Children At Kudus, Central Java,Indonesia

Ika Tristanti, Nasriyah, Ummi Kulsum, Islami
97.7% of children in Indonesia evidently consume less vegetables and fruits but eat more snack and instant drinks. Some of those snacks sometimes contain microbes, additives and harmful substances such as formalin, borax, artificial coloring, flavor enhancer, artificial sweeteners which lead to several...

Analysis of the Formation of Gairaigo in Japanese Commercial Advertisements for the 2016 - 2020 Advertising Period (Reviewed from Morphological Studies)

Eztha Syafira Yaniar, Yuni Masrokhah
Foreign words or in Japanese called Gairaigo (外来語) is words that taken from foreign languages, and adapted to Japanese word formation. The purpose of this research is to get to know about the formation of Gairaigo in Japanese commercial advertisements that appeared in the period 2016 to 2020, the types...

The Effectiveness of Communication and Marketing Strategy of Chinese Short Video Platform Douyin

Taking “Wen Genie” as an Example

Yunshan Duan
With the rise of short video in China, many Internet celebrities on short video platforms have become popular online figures, gathering a large number of fans. Douyin is one of China’s largest short video platforms, and Wen Genie is one of the most popular Internet celebrities on Douyin. This research...
Proceedings Article

The Inter-temporal Securities Portfolio Model Based on Inter Programming

Dong Yu, Yuzhen Lu, Qing Li, Min Zhang
In order to satisfy the inter-temporal securities investors, we discuss the inter-temporal securities portfolio model with adding transaction fees in this paper. Meanwhile, for the purpose of improving the practicality of the model, we take the transaction fees, the trading volume and the minimum trading...

How Integrated Marketing Accurately Shapes Consumer Behavior: Taking Honey Snow Ice City as an Example

Chongyi He
With the continuous development of China’s economy, people’s consumption level has generally improved, especially the demand and consumption of fast-selling products have greatly increased. Tea drinks are deeply affected. This paper studies how to influence consumer behavior from the perspective of in-depth...

Co-synergy and Co-creation Value on Customer Behavioural Outcomes

R.A. Marlien, Alimuddin R.R, Sony Heru Priyanto, Roos Kities Andadari, John J.O.I Ihalauw
This study aims to get an empirical model of customer behavior in deciding to buy life insurance that is combined with financial investment. The underlined concept of this research is the marketing theory of relationship based on social interaction and resources (RbV), social exchange theory and agency...

The Digital Economy Growth and Prospect in Indonesia During the Covid-19 Pandemic

Yuliana Yuliana
The COVID-19 pandemic hit the economic growth in all of the countries, including Indonesia. The Indonesian economy fell to minus 5 percent in 2020. Many countries try to develop a digital economy by transforming into digital e-commerce to boost economic growth gradually. Therefore, there should be some...
Proceedings Article

Tendencies of digitalization of agriculture in Russia

Elena Ilchenko, Zinaida Varlamova, Olga Soskova
The commitment to digital economics is one of the prior directions of Russian development. Russia focuses on the introduction of digital technologies into economic activity of the country. Full gradual work on the introduction of digital economy in the spheres of national economy will become the platform...

Sentiment Analysis Based on The Aspect of Culinary and Restaurant Review Using Latent Dirichlet Allocation and Support Vector Machine to Improve the Profitability of Culinary Business and Restaurant in Surabaya

Drajad Bima Ajipangestu, Riyanarto Sarno
Food is always close to us, along with the growing population, the food business will continue to grow. During the Covid-19 Pandemic, even though many people stay at home, they occasionally want to buy their favorite food outside the home, whether it’s buying directly onsite or online. The aspect categorization...

What Predicts Intention to Purchase New Energy Vehicles Between Males and Females in China: Using Extended Theory of Planned Behavior

Qinhui Zhan
Drawing on the theory of planned behavior (TPB), the aim of this study is to explore affective attitude, cognitive attitude, subjective norms, and perceived behavioral control that affect the intention to purchase new energy vehicles (NEVs) and the moderating effect of gender on the relationship between...

Click, Buy, Regret? Unveiling the Determinants of Impulsive Online Buying Behaviour

Sajeetha-Madhavan, Lee-Ying Tay
In today's environment, business models are always changing and adapting. Every business is going online (e- commerce), and many are promoting their items on numerous online channels. Because Malaysia is one of the countries with the highest e-commerce usage, it is critical to understand what drives...