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10847 articles
Proceedings Article
Analysis of the Economics Behind Gree-style Survival
Fu LiYuan
Gree is one of the well-known household appliance companies in China, which has now entered the era of diversification. Under the leadership of Dong Mingzhu, Gree Electric is ready to cover every aspect from home to travel. The development of the diversification of Gree Electric also means that it needs...
Proceedings Article
The Perception of Women in Chinese Female-Oriented Internet Literature During 2012-2021
Lifei Wang, Fangnan Zhao
At present, the status of women is gradually improving, and more and more women choose to express their perspectives and ideas through the creation of romantic novels on the Internet, and many scholars are also analyzing the female perceptions behind this internet literature. Thus, it is very important...
Proceedings Article
Analysis of Motivations Causing Post-epidemic Postgraduate Entrance Examinations Fever in China
Junye Cai
China has entered the “post-epidemic era”, with frequent epidemics altering the economy, society, education, and a variety of other spheres of life. These entwined fields had an impact on the evolution of education. Among them, postgraduate entrance examinations (PGEE) fever has emerged as the primary...
Proceedings Article
Corporate Value Investing Research in Covid-19 -A Case of Starbucks
Genglan He, Sha Xiang, Jingyi Yin
Value investing research has been an important component of economic researches. Covid-19 has changed the general global economic environment and hindered normal social activities since the end of 2019, with dramatic effects on various industries. Particularly, it has brought severe challenges to the...
Proceedings Article
Research on the Current Situation and Strategy of Talent Training of Logistics Management Specialty from the Perspective of Intelligent Logistics
Xinhong Deng
In the current development of information internet life, intelligent logistics is developing rapidly in the field of logistics industry. As an emerging development direction in the field of logistics, the development of intelligent logistics often needs more excellent logistics management professionals....
Proceedings Article
The Internal and External Obstacles of the Creativity in Education in Hong Kong
Qingya Zhao
In the era of a knowledge-based economy, cultivating students’ creativity has received increasing policy and research attention worldwide. Although Hong Kong has launched educational reforms aiming at fostering creativity in daily class, the implementation of creativity in education still encounters...
Proceedings Article
Practical Strategies to Increase Labor Absorption in the Digital Age: A Literature Review
Armin Amri, Rahmatia Rahmatia, Sanusi Fattah, Hamrullah Hamrullah
This research aims to identify and analyze effective strategies for increasing labor absorption in the digital era. Utilizing the Systematic Literature Review (SLR) approach, this study evaluates a wide range of scholarly articles published between 2010 and 2024, sourced from prominent academic databases...
Proceedings Article
Situation and Policy Analysis of Mixed Ownership Reform in State-Owned Enterprises
Yunfei Xu, Hualei Zhang, Jian Zhao
The reform of mixed ownership has become an important breakthrough in deepening the reform of state-owned enterprises in the new era. The report of the 19th National Congress of the Communist Party of China put forward a new historical orientation of the reform of state-owned enterprises in the new era,...
Proceedings Article
Knowledge Management in Improving the Competitiveness of Chinese Advanced Manufacture Industry
Haiyan ZHOU
The advanced manufacture industry is the support and foundation of the economic and social development. Its transfer and quality upgrade are the important content of the structural reform, which helps improve the supply, enlarge the demand and promote the products and industry to march forward the middle-to-high...
Proceedings Article
Marketing Strategy During the Pandemic: A Study of Chinese Live Streaming E-commerce Based on Taobao Live
Youjing Liu, Zhewen Xu, Haiyan Wang, Jingying Xu
With the outbreak of COVID-19 in 2020, many companies were forced to change their traditional marketing strategies to survive, while the live streaming E-commerce strategy stood out owing to its numerous advantages. On the premise of the success of the live streaming E-commerce strategy, this paper established...
Proceedings Article
Research on Localization Marketing Strategy of Multinational FMCG Products (Taking Chinese Market as an Example)
Xinyi Wang
With the rapid development of China’s economy, China has broad market prospects, and more and more multinational corporations have achieved great success in China. To improve brand influence and assets, multinational enterprises entering the Chinese market need to conduct consumer research and brand...
Proceedings Article
Application of Modern Portfolio Theory in Stock Market
Yumeng Liu
When investors face investing problems, the main issue is to make decisions on how to allocate resources among the variety of different assets, especially in the rapidly growing stock market.The paper aims to design an investment strategy for risk-averse investors. We use modern portfolio theory and...
Proceedings Article
Research on the Working Principle of Machine Vision and Its Application in Industrial Robot
Lei Chen
This paper mainly explores the application thinking and development of industrial robot technology from the perspective of machine. For the current development of industrial robot technology, if you want to explore and develop mechanical engineering technology from the mechanical market, you must recognize...
Proceedings Article
Research on Environmental Accounting Information Disclosure in the Era of Artificial Intelligence
Pengxiang Liao
With the continuous development of society, information technology has become an indispensable part of the work of enterprises, and the arrival of the combination of industry and finance, also needs to rely on information technology. As a product of information technology, artificial intelligence has...
Proceedings Article
Research on the Online Learning Experience and Influencing Factors of Overseas Chinese Students in the Post-pandemic Era
Yanxuan Liu
In the post-pandemic era, the COVID-19 disease in China has been effectively controlled, but the global level it still rises and falls, and the internationalization of higher education countries slows down the global cross-border mobility of students, leaving Chinese international students to rely on...
Proceedings Article
Students’ Perceptions of Using Quizizz Educational Game in Indonesian Language Learning at SMK Muhammadiyah 2 Karanganyar
Adistya Yossi Hilda Agustine, Gallant Karunia Assidik
This study aims to determine students’ perceptions of using Quizizz educational games in Indonesian learning. This quantitative research used a survey approach and a questionnaire to collect data. Twenty-five respondents were selected through purposive sampling, and questionnaires were administered via...
Proceedings Article
Media Effects on High School and University Students’ Views on Popular Clothes
Xiaomeng Ling, Liyu Yang, Chun Zhan, Jingxin Zhao
The theme of our research is the influence of popular logo on the behaviour of high school and college students. More and more high school and college students are attracted by popular brands, and it seems that popular logo becomes a fashion trend within those student communities. For this phenomenon,...
Proceedings Article
Secure Online Voting System For College Using Blockchain
Surisetty Madhuri, Bhojuraju Sanjitha, Gude Usha, Sri Appala Bathula, Likitha Prassana, Vanamoju Preethi
In the modern era, continuing translucency and fairness is a main way to secure a voting process in educational institutions. Traditional voting is a basic parliamentary pursuit; experts have a feeling that using paper in balloting is the only procedure to ensure everyone votes; however, this procedure...
Proceedings Article
Why Populist Sentiment Spread Worldwide After 2008?
Yuncheng Quan
Populist thought has spread around the world in recent years, especially after the 2008 economic crisis. It is fair to think that populism has gradually changed from the popular trend of thought to the means and guiding ideology of some government party elections. Since 2008, Some populist political...
Proceedings Article
How Liberal Feminism in A Doll’s House Positively Influenced the Emancipation of Women’s Thought in China After the May Fourth Movement, 1919–1949
Su Chen
In Ibsen’s A Doll’s House the transformation and growth of the female protagonist Nara in the play reflect the idea of liberal feminism, showing women trying to break out of their dependence on men and seeking independent personhood and economic freedom. This work was introduced to China after the May...
Proceedings Article
Fast Growth of Keep (An Online Fitness APP) During COVID-19 Pandemic
Xupeng Lu
A global pandemic broke out in 2020. While the traditional business model has suffered a severe blow, some new business models have begun to appear on the stage of history, for example, Keep (An online fitness app) completed a rapid accumulation and conversion of user, and standed out among home-fitness...
Proceedings Article
Challenges and Directions for the Right to Education of Refugees in the Post-pandemic Era—A Case Study of Germany
Zhankai Xiang
The COVID-19 pandemic has impacted the lives of many people around the globe. Apart from the health issues, among other groups, refugee children are exceptionally impacted on their right of education and the population of refugee children increased in recent years. When those two situations happened...
Proceedings Article
Relationship between Corporate Governance and Organizational Structure under the Background of Intelligence
Peng Wang, Tianyu Liu, Jiayu Song
In the development process of modern enterprises, corporate governance provides a corresponding institutional framework system for them. Enterprise strategy refers to the various strategic deployments formulated according to the connection between various parts in order to achieve enterprise goals in...
Proceedings Article
Contrasting and Analyzing Machine and Human Translation: A Case Study on Red Sorghum
Manxin Lan, Linshan Zhao
The quality of machine translation is an important part in machine language competence. Currently, there are still many differences between machine translation and human translation. The quality of machine translation still could not reach the quality of human translation. We take a Chinese literary...
Proceedings Article
Value and Method: the Application of Blockchain Technology in the Field of Criminal Evidence
Ying Zang, Siyou Li, Yuchao Lou, Shanshan Liu
In the era of data, applying blockchain technology to electronic data storage has become an important judicial practice. However, it appears more in civil and administrative scenes, and the use in criminal activities remains in its infancy. The introduction of this technology into the field of criminal...
Proceedings Article
Online Carnival and Offline Solitude: “Information Cocoon” Effect in the Age of Algorithms
Youjia Sima, Jialin Han
With the development of the times and industrial abilities, information technology provides more egotistical thinking space and enormous knowledge in every field. In this case, some people will probably further escape contradictions in society and become isolated. With communication being more effective,...
Proceedings Article
An Analysis of the Internal Challenges Faced by Our Army’s Military Cultural Confidence
Liu Wenjuan, Wang Zi, Zhang Mengqi, Fang Hua
Military cultural self-confidence is an important part of cultural self-confidence. It is also a solid spiritual foundation and an important source of strength for our military to achieve the party’s goal of strengthening the military in the New Era and build a world-class military. The internal challenges...
Proceedings Article
An Analytic Review on the Development Path of China National Arts Fund
Fan FANG, Xuefang XIE
The China National Arts Fund (CNAF) was founed in 2013 and aims to support arts development, promote personnel training in the sectors of art and literature, and adverstize the excellent art works to the public. Although nearly 10 years (including preparation stage) has passed and thousands of art works,...
Proceedings Article
Integration of SWOT Analysis and Balanced Scorecard in Formulation of Modern Culinary Business Strategies
Muhammad Jaisy Faris, Dian Anggraece Sigit Parawansa
This study aims to integrate SWOT analysis with the Balanced Scorecard (BSC) in formulating a modern culinary business strategy in Makassar. This approach is used to overcome the limitations of descriptive SWOT analysis by combining it with the BSC so that the strategy can be measured through clear performance...
Proceedings Article
Consumer Behavior in the Digital Era: A Microeconomic Literature Review
Bryan Octavian Chie Anli, Andi Aswan, Sanusi Fattah
In the rapidly evolving digital era, consumer behavior has undergone significant transformations that have profound implications for market dynamics. This study reviews existing literature on how digital technologies, particularly e-commerce and social media, have reshaped consumer decision-making processes....
Proceedings Article
The Flow of Gender Equality Education Practices in China and the Media Bias in the New Era: From the Perspective of Sociology of Knowledge
Tunan Huang, Xintong Liu
Achieving gender equality in education is one of the key goals of China’s educational modernization and democratization and a fundamental means of achieving gender equality in China. This paper takes a perspective of the sociology of knowledge to reflect on and examine the tradition of gender education...
Proceedings Article
A Study on Tourism Development of Zhoushan Islands in the Post-epidemic Era--A Case Study of Dongji Island
Jiani Jin, Zimeng Wang, Hang Sun
By analyzing the current situation of tourism in the post-epidemic period, this paper draws the necessity of rational development, and gives countermeasures and suggestions for the development of tourism in the post-epidemic period in view of the problems existing in the Dongji Island Tourism, which...
Proceedings Article
Application Of Batik with Castor Tree and ButterflyMotifs on Women’s Outer Clothes
Fitri Rabi’ati, Indarti Indarti, Martadi Martadi, Urip Wahyuningsih
Batik is a cloth coloring technique that originates from Indonesia, where in the manufacturing stage, wax is used as a color barrier. Castor is the name of an area in Surabaya and is famous for its batik. Meanwhile, butterflies symbolize freedom and change for the better. Fashion trends change over time....
Proceedings Article
Online Education: The Transformation in the Post-epidemic Era
Yang Liu
The outbreak of COVID-19 in 2020 has brought about a blowout outbreak of online education, which has greatly promoted the development of online education and accumulated rich experience in online education. With the stabilization of the epidemic and the reflection of a series of pending problems faced...
Proceedings Article
Analysis of Mode of Cultural-industry Talents Training at Independent Colleges in Hebei Province
Hong Zhang, Jia Liu, Libo Shi, Cheng Cheng
With the advent of the era of global information, the culture is playing an increasingly important role in society. The cultural industry is becoming the “sunrise industry” along with the revolution of new science and technology and thus gets more and more attention. However, the development of the cultural...
Series: Advances in Engineering Research
Proceedings Article
The Application of Computer Information Processing Technology in the "Big Data" Era
Zhihui Liu
The next era of big data, computer information processing technology for processing large data stream processing model and the model is divided into two types of batch mode, computer information processing large data including extraction, analysis and interpretation of data in the three big work. Facebook...
Proceedings Article
Research on the Effectiveness of Donation Marketing Taking Erke as an Example
Yingtong Chen, Yifei Huang, Xi Qin
In this era of frequent natural disasters, companies should seize the opportunity to find new marketing strategies for brand development, fulfill their social responsibilities, and do a good job in donation marketing. The paper analyzes the case analysis of Erke’s donations in Henan floods and other...
Proceedings Article
Transformational Leadership and Employee Innovation in the Context of Telecommuting During the Post-pandemic Era in China: The Mediating Effect of Proactive Behaviors
Qianying Zhang
This study investigates the relationship between transformational leadership, employees’ proactive behaviors and employee innovation in the context of telecommuting during the post-pandemic era in China. The author surveyed telecommuters based in Chongqing and Sichuan of China and altogether received...
Proceedings Article
Research on the Factors Influencing Students’ Participation in Online Study
Bo Qu
With the improvement of the socio-economic level and the advent of the era of information, online education which integrates both “the Internet+” and “intelligence+” technology has become the key development direction for the higher education in China and across the world. The extent of student participation...
Proceedings Article
Research on Marketing Strategies of Car buying Among Covid-19 Based on Experimental Analysis
Matengfei Fan
During the epidemic, in order to achieve sales targets and maintain quarterly performance, vehicles of various brands have reduced prices and increased sales. But in this case, it is necessary to improve the efficiency of vehicle marketing and the accuracy that customers like. From this period of time,...
Proceedings Article
The Moral Education: Literature Review of Its Development from Past to Present
Jingyi Cheng, Wen Wang, Xuerong Wang
In a broad sense, moral education refers to all activities that purposefully and systematically exert influence on members of society in terms of politics, ideology, and morality. The purpose of this study is to expose Chinese moral education. This literature review synthesizes the paper on moral education...
Proceedings Article
Research on Internet-Finance Risk Warning based on Big Data
Qipeng Zhang, Youtao Luo, Shiguang Fu, Zhanpeng Xu, Yu Xiao
Internet-Finance is expanding rapidly in the present era. However, the financial risk warning system has not been established. There is huge potential risk in the Internet-Finance. Based on the big data technology as the theoretical basis, this paper analyzes the types of potential risk of Internet Finance,...
Proceedings Article
Linking Digital Transformation to Organizational Performance Through Strategic Management in Indonesian Construction Companies
Farmady Hadianto
Digital transformation has become a pivotal driver for the construction industry, requiring continuous improvements in productivity, efficiency, and competitiveness in the disruptive era. This study investigates the relationship between digital transformation and organizational performance, with a particular...
Proceedings Article
The Study of Audience’s Response to the Fake News About Covid-19 That Posted by KOL on Twitter
Zewei Jin, Nuo Mei, Yixuan Wang, Yunlong Zhang
In the current era of social media culture, almost everyone’s social life is inseparable from media. Especially since the outbreak of COVID-19, the way most people communicate has shifted to online, and the release of information on social media has seen an explosion. However, the information spread...
Proceedings Article
The Citizenship of Plurisexuality in the International Society
Chengjie Pei
Due to the dual identity of “refugee” and “sexual minority”, the marginalized situation of bisexual asylum seekers is a superposition of all disadvantaged identities. They present a special and cumulative practical situation derived from both the identity of “sexual minority” and “plurisexuality”, facing...
Proceedings Article
A Brief Analysis of UI Interface Design and Application in Art Design
Cheungles
After entering the new era of development stage, China's social economy and science and technology level have been greatly improved, but even so, compared with the western developed countries, China's science and technology still need to continue to in-depth research and development, so our...
Proceedings Article
Research on the Innovation of the Basic-level Party Construction Work in Colleges under the Visual Field of "Internet+"
Huihua Zhang
With the development of the times, the construction of basic-level party organizations in colleges and universities is also deepening. In the era of "Internet + ", "two micro and one end " new media get a rapid popularization and rooting in colleges, where WeChat" as the representative, based on the...
Proceedings Article
The Analysis of the Factors Affecting the Fluctuation of Stock Prices of Coca-cola and Pepsi
Jing Jin
Based on the recent stock price fluctuations of Coca-Cola and Pepsi, this paper analyzes the factors that affect the stock price fluctuations of Coca-Cola and Pepsi. The paper’s research method is to come to a conclusion through data review and analysis. The research object is the stock prices of Pepsi...
Proceedings Article
Research on the Integration of Modern Information Technique and Athletics Teaching
Dachuan Wang
With the rapid development of information technology and acceleration of global economic integration, profound historical reforms are taking place in many aspects of social life and economic sector in our country since we enter the new era. In the keen international competition, informatization education...
Proceedings Article
Nezha’s Multi Universe View: A Case Study of Coloroom
Shu Chen, Shuheng Chen, Zhiling Zhang
With the rise of the global animation industry, after the American “Marvel” company created the “Marvel Universe”, China’s “Coloroom” company stood out and wanted to try to create a “God universe”. Although both China and the United States are animation film companies, they have great differences in...