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3358 articles
Proceedings Article
Effects of Word of Mouth and Celebrity Advertisement Under the Internet Era
Hao Wu, Yiwen Gao, Zhenting Lei
This paper analyses the effect of word of mouth in the internet era and how celebrity endorsement affects it. We will also focus on other key parts of this topic including impulse consumption, buying intention due to many factors, and advertisement effectiveness. This paper included studies that indicated...
Proceedings Article
Fuzzy Clustering Analysis Mathematical Model and Its Application in Teaching Evaluation
Shanshan Gao
Fuzzy clustering analysis is based on the characteristics of objective things, degree of affinity, similarity, through the establishment of objective things fuzzy similar relationship clustering method to analysis. In this paper, establish fuzzy clustering analysis mathematical model and conduct a case...
Series: Advances in Engineering Research
Proceedings Article
Application Features and Prospect Analysis of Electronic Information Technology
Chunxia Shi, Chunfang Gao, Linyun Shi
The 21st century is an era of electronic information technology. Therefore, the mastery of application features of electronic information technology and prospect analysis become the hottest research topic of human beings in the new era. This paper briefly discusses the development status of electronic...
Proceedings Article
Discussions on Teaching and Learning of Agricultural Mechanics' Course
Cheng yu Yuan, Yu lan Liao, Gao ping Wang
Agricultural mechanics is one of the most important professional courses for farm machine specialty. With the characteristics of a wide range, content quick updating and comprehensive and so on, we should establish the appropriate content system of agricultural machinery course to meet the social development...
Series: Advances in Engineering Research
Proceedings Article
Analysis on the investment environment of Turkmenistan transportation industry
Yang Gao
This paper mainly introduces Turkmenistan's development status and investment policy of the transportation industry, and analyzes the favorable factors and investment risk of Turkmenistan's environment, then based on the particularity of the transportation project proposes that when China enterprises...
Proceedings Article
Exploration and Practice of Ideological and Political Education in the Course of Safety Design and Analysis
Li-juan Kan, Ji-hui Xu, Jian-guo Gao
Ideological and political construction is a basic work of military construction. All military colleges and universities always pay attention to promoting the innovation and development of Ideological and political education courses and theories. General secretary Xi Jinping’s speech stressed that all...
Series: Advances in Engineering Research
Proceedings Article
Design and research of high precision nonmagnetic biaxial rotary table
Cui Wang, Yong Zhang, Ling Gao, Zhibiao Ye
Rotary tables are important machine tools in fields of angle measurement and attitude simulation. Nonmagnetic rotary table with two axes is designed and researched instead of traditional magnetic and electromagnetic measuring and control systems in this paper. T-U pattern is adopted in structural design...
Proceedings Article
Analysis of Citizenship for AI (Artificial Intelligence)
Heng Gao
Multiple people are aware of the importance of giving citizenship to artificial intelligence. Taking Dubai’s grant of citizenship to the intelligent robot Sophia as an opportunity, this article analyzes the relationship between artificial intelligence and citizenship, the definition of citizen and citizenship,...
Series: Advances in Engineering Research
Proceedings Article
Research on the Static Analysis Method of the Localization Embedded Platform Software Code
Zhijie Gao, Ling Lu, Wen Jiao
Localization of embedded system software usually has the characteristics of component, multi thread. Dynamic test is difficult to achieve full coverage, through static analysis techniques for automatically check source code, source code in the presence of common software defects found, can thoroughly...
Proceedings Article
Rock Thin Section Image Classification Research from Shallow Network to Deep Neural Network
Rongfang Gao, Chunxu Ji, Xinjian Qiang, Guojian Cheng, Ye Liu
Image classification technology has made tremendous progress with the development from shallow network (neural network) to deep neural network, image classification based on deep neural network has become popular in the field of image classification technology. By introducing shallow network and deep...
Series: Advances in Engineering Research
Proceedings Article
Research on a novel PLL based islanding detection technology for multi grid-connected inverters
Dong Xie, Dajin Zhang, Peng Gao
Aiming at the problem that under the condition of multi grid-connection inverters, the dilution effect can easily cause islanding detection failure of Sandia Frequency Shift (SFS) method, a new phase locked loop based composite islanding detection strategy for multi grid-connected inverters is proposed....
Proceedings Article
Small Hydropower Investment and Financing Models and Risk Assessment Methods
Ruoxing Liu, Bufeng Ni, Jia Yang, Chenye Gao
Small hydropower plays a vital role in mountainous power grids and rural revitalization. However, due to their small project scale, significant cash flow fluctuations, and mismatches between financing terms and hydrological risks, traditional financial evaluation methods struggle to accurately reflect...
Series: Advances in Engineering Research
Proceedings Article
Design of Novel Energy Recovery Damper Based on EAP
Zhen-Tao Wang, Jian-Bo Cao, Shi-Ju E, Tian-Feng Zhao, Can Yang, Zhao Gao, Han-Pin Luo, Zhong-Yao Wu
Damper is an important part of vehicle suspension system, containing the nonlinear vibration system of elastic force and damping force, this system generates vibration excited by road irregularities and vibration source such as engine. To solve shortcomings of the traditional vehicle that consumes energy...
Proceedings Article
Near-Field Coseismic Displacement Attenuation Characterization Associated with Japan Mw9.0 Earthquake from High-rate GPS Array Observables
Shuzhao Gao, Qiang Chen, Yuping Shao
The accurate investigation on the coseismic displacement attenuation pattern plays an important role in seismic intensity zoning. A new model combining the Logistic Power and Cosine model is proposed in this paper to evaluate the correlation between coseismic displacement and epicentral distance and...
Series: Advances in Physics Research
Proceedings Article
Research on the Properties of Rigid Polyurethane Foam with Heteroaromatic Polyol
Hong Guo, Qun Gao, Chun-Fa Ouyang
Rigid polyurethane foams (RPUFs) were prepared by heteroaromatic polyol as the matrix polyol, methylphosphonate (DMMP) was added to improve its flame retardancy, and the relative performances were studied. Thermal stability were measured by dynamic mechanical analysis (DMA) and thermo gravimetric analysis...
Proceedings Article
Study on pipeline photogrammetry in pipeline gallery modules in the SASOL project
Zhibo Wan, Shengwen Yu, Shangguo Liu, Ganggang Gao, Youqiang Dong
This study addresses the problem of pipeline opening measurement in SASOL pipeline gallery modules by proposing the use of an industrial photogrammetry method. The position coordinates of the pipeline opening in the local coordinate system were first obtained and then converted to the overall modular...
Proceedings Article
An Analysis of the BBC Documentary "the Earth" from the Perspective of Audio-visual Language
Qingxue Gao
As the famous BBC ecological documentary throughout history, "the Earth" performs a scene of wonderful visual feast of the earth by using natural ecological elements to state the story. This paper chooses several pieces of the documentary to analyze, and interprets from the aspects of its film structure,...
Proceedings Article
Education Innovation: The Implementation of Smart Pad Classroom in the Chinese Context
Yiyang Yu
The rapid development of educational technology facilitates learning efficiency and enhances the availability of digital resources to create immersed personalized learning experience for learners. The Chinese education system has been transforming from a traditional blackboard classroom to normalizing...
Series: Advances in Engineering Research
Proceedings Article
Collaborative Filtering Algorithm Based on Social Network Information Flow Model
Mingwei Sun, Qiang Liu, Enyang Gao
In order to improve the accuracy of personalized recommendation technology, the state space of multidimensional semi markov process definition "empty state " has been extended to multidimensional markov process, combining with the social network analysis theory and social network information flow model....
Proceedings Article
Research on Development Problems of Shared Cars in China
Gao Hang
In recent years, the sharing traffic develops rapidly under the background of the continuous development of mobile internet technology and the gradual enhancement of citizens' awareness of green travel. Shared cars provide green travel services in the market way, and they can generalize new energy vehicles....
Proceedings Article
Comparative Analysis of Meta-Heuristic Algorithms for Solving Optimization Problems
Kashif Muhammad, Shang Gao, Sohail Qaisar, MannanMasood Abdul, Atif Muhammad, Ashraf Usman, Akhtar Aleena, Ali Shahid
Combinatorial Problems (NP hard Problem) have always been a hard task to be solved to optimal level but for the efficiency and finding the best possible solution in a certain span of time it has been solved to suboptimal level. During the study for solving the combinatorial problems to suboptimal level...
Proceedings Article
How Does Digital Traceability Impact the Innovation Behavior of Food Firms Based on the Marketing Perspective?
Xinxiang Gao, Jianhua Liu, Shiran Wang, Thillai Raja Pertheban, Kim Mee Chong, Jiawen Yu
Marketing is the vital force behind business growth. Meanwhile, innovation serves as the fundamental safeguard for effective marketing strategies. And whether booming digital technology can foster and promote the innovative behavior of food enterprises has received extensive attention from a variety...
Proceedings Article
Modelling of Theoretical Surface Roughness for Two-Dimensional Vibration-Assisted Machining
Y. Gao, R.L Sun
Vibration-assisted machining (VAM) has been proposed for tens of years and attracts a lot of attentions due to its unique advantages on improving the machining quality of a range of materials, especially intractable materials like titanium and nickel alloys. VAM combines conventional machining (CM) with...
Series: Advances in Engineering Research
Proceedings Article
Communal Public Space Management Under Social Network Horizon
Yushan Gao, Yiqing Zhao, Jian Xu, Rui Zhang
This study takes older blocks around the eight immortals palace in Dongguan of xi 'an as an example to explore the comparison and validation of integration of community public space in the old city with the classification prototype, and then puts forward strategies for the space management. Based on...
Proceedings Article
Five Notes on the Study of Shangbo Bamboo Slips
Yanmei Zhang, Shiqiang Gao, Qian Huang, Xinmei Qu, Chunling Huang, Yi’nan Wang, Shaofang Wu
In the process of researching relevant content of Shangbo bamboo slips, this paper expounds some of our thoughts and experiences in the following three aspects: the explanatory point of each specific article in Shangbo bamboo slips, the current interpretation of the texts and the digitization of difficult...
Research Article
MULTI-CRITERIA GROUP DECISION MAKING WITH HETEROGENEOUS INFORMATION BASED ON IDEAL POINTS CONCEPT
Ding-Hong Peng, Chang-Yuan Gao, Li-Li Zhai
Pages: 616 - 625
This paper presents a flexible multi-criteria group decision making method based on ideal points concept, which can be used to deal with heterogeneous information(numerical, interval valued and linguistic variable with different granularity and/or semantic)and reflect the Decision Makers’ different...
Proceedings Article
Research on Ideological and Political Methods of Higher Mathematics
Xinshe Qi, Guo Li, Cuicui Gao, Xin Wang
Ideological and political construction is an important measure for colleges and universities to actively implement the basic tasks of Xi Jinping, and is also an effective guarantee for improving the “three all-round education” under the guidance of the socialist ideology of China with Chinese characteristics...
Proceedings Article
Research on Defects Positioning Method of Barrel Based on L(0,2) Mode
Wang Gao, Jin Zhang
Guns, especially new type guns play an important role in modern warfare. As an important part of gun, the barrels’ damage detection is of great significance. After studying and comparing the characteristics of L mode and T mode ultrasonic guided waves, this paper puts forward a nondestructive detection...
Proceedings Article
Design Scheme of Automatic Line Tracking Robot Based on MSC1210 MCU
Zongjian Fu, Hui Gao
For the realization of the industrial production of automatic data collection and intelligent exploration missions, a line tracking robot based on MSC1210 MCU is designed. Through demonstration and comparison of several design schemes, completed the hardware design of automatic line tracking robot.The...
Proceedings Article
Construction of Teaching Team Based On the Improvement of Teaching Quality of Automobile Service Engineering
Yinqiao Gao
Characteristic Education is the Competition Core of Application - oriented Universities. Building a team of "double-qualified" teachers with strong personnel, good quality, reasonable structure, special combination, innovative spirit and relative stability, is the key to improve the teaching quality...
Proceedings Article
The Impact of COVID-19 on Five Categories of Industries Based on CAPM Model
Jiajue Gao
The global spread of the COVID-19 epidemic has become a common threat to human society, posing huge challenges to the economies of various countries. On this basis, evaluating the impact of it on the economy and society has become a research hotspot. The stock market, as a barometer of the economy, will...
Proceedings Article
A Comparative Study of Chinese and Western Mathematical Thoughts
Minhang Zhou, Lina Gao
China's traditional mathematics has a long history and rich achievements. From the founding to the modern times, traditional Chinese mathematics has been developing independently and is rarely influenced by Western mathematical thoughts. I will analyze the historical significance and value of "Nine Chapters...
Proceedings Article
Research on the Inheritance and Development of Minnan Dance Intangible Cultural Heritage Based on Digital Technology
Yiyan Gao, Xiaoxiao Feng
Minnan dance intangible cultural heritage (ICH) is a cultural gene formed in the group practice, performance and creation of the Minnan region. However, in reality, Minnan dance ICH is faced with many problems in inheritance and development. In the information age, the emergence of digital technology...
Proceedings Article
Exploration on Open-Mode Experimental Teaching in Agricultural Electrification and Automation Specialty
Gao Lili, Lu Xingru
Experiment teaching plays an important role that can't be ignored during the process of applied undergraduates' talents training. Based on characteristics and cultivate objective of specialization itself in agricultural electrification and automation in the course of experimental teaching reform, this...
Series: Advances in Engineering Research
Proceedings Article
Immune-Enhancing Effect of Kombucha on Cyclophosphamide-induced Immunosuppressive Mice
Chunlong Wang, Mengying Xu, Shan Gao, Tianchen Wu, Chengguang Qin, Zesheng Zhang
The purpose of the present study was to investigate the immune-enhancing activity of Kombucha. In immunosuppression experiment, the immune-enhancing effect of Kombucha in immunosuppressive mice was performed.It was showed that Kombucha at high and medium doses doses was able to overcome the CY-induced...
Proceedings Article
A Backward Compatible MultiChannel Audio Compression Method
Xuefei Gao, Guo Yang, Jing Wang, Xiang Xie, Jingming Kuang
This paper proposes a backward-compatible multichannel audio codec based on downmix and upmix operation. The codec represents a multichannel audio input signal with downmixed mono signal and spatial parametric data. The encoding method consists of three parts: spatial temporal analysis of audio signal,...
Proceedings Article
Research on The Teaching Reform of Advanced Financial Accounting -Based on Flipped Classroom Teaching Model
Yinling Liu, Yang Gao
Advanced Financial Accounting is a supplement extension and development to Intermediate Financial Accounting,. It is mainly to solve a series of special operations produced with the objective economic environment changes and emerging business. Its research object is complicated, involving the knowledge...
Proceedings Article
A Study on the Effect of L1 to L2 Transfer on the Production of Idiomatic Expressions in L2 Among Mandarin-speaking Intermediate Learners of English
Xinran Chen, Yiran Du, Menghan Qu, Shimei Gao
Acquiring idiomatic expressions for second-language learners is a big challenge. This is particularly true for native Mandarin Chinese speakers to learn English idiomatic expressions. The problem could be explained by culture differences and “language transfer”. Previous research did not pay much attention...
Series: Advances in Engineering Research
Proceedings Article
Research on Power Grid Enterprise Financial Information Construction Based on Cloud Computing
Wenrui GAO, Peng ZHANG
The article put forward concrete construction programs for power grid enterprises encountered in the financial management by analyzing the feasibility of fusing integration cloud computing and power grid enterprises financial management. The scheme is about requirements analysis and a series of specific...
Proceedings Article
Analysis of Ideological and Political Education Improvement in the Domain of Internet
Yinwei Li, Jin Gao
With the development of the Internet, it is has become an era characterized by the development of network technology, which has greatly changed students' emotional attitudes and ideological concepts. Therefore, under the influence of Internet domain, the requirement to relevant personnel for ideological...
Series: Advances in Engineering Research
Proceedings Article
The Research on Anti-interference Performance of Ambiguity Function Based Digital Communication System
Xiaodong Han, Fei Gao, Jiacong Fang
Ambiguity function describes the measurement accuracy, resolution capability and ambiguity degree of signal delay and Doppler frequency shift, which can be used to analyze the resolution of adjacent targets and anti-interference performance of the system. In this paper, the binary digital modulation...
Proceedings Article
Research for Mental Health Classifier Based on Machine Learning
Bohan Gao
Mental health is a vital foundation for personal well-being and social stability. The COVID-19 pandemic has significantly exacerbated global mental health issues. In the post-pandemic era, it has become one of the most pressing public health challenges. Meanwhile, breakthroughs in artificial intelligence...
Proceedings Article
Influencing Factors of Nb-Ti Treated ULC-BH Steels’ Bake Hardening Property
P. Tian, R.G. Bai, X.L. Zhang, H. Gao, Y. Cui, Z.Y. Zhong
The precipitate in ULC-BH steels was analyzed by the phase analysis, the expressions for calculation of solution C content in the ULC-BH steel treated by Ti and Nb was developed. The test result indicates that the BH2 value was improved with the increasing of solution C content. The BH2 value can be...
Proceedings Article
Research on the Conjunction Point Between Government and Market in the Allocation of Resources in Market Economy
Gao xiao qian
The relationship between the government and the market has been debated for hundreds of years in the field of economics, a lot of research results have emerged. The perfect market mechanism can make the resources, elements and means of the market effectively allocate and play the maximum utility. With...
Proceedings Article
Research and Design of Wireless Intelligent System for Ordering Management
Xiaoyue Wang, Xinping Hong, Haixu Xi, Lijuan Gao
Selecting the Single Chip Microcomputer SPCE061A as the control core, combining wireless communication technology, computer technology and other technologies, a new type of wireless intelligent system for ordering management has been designed. The system mainly includes wireless intelligent ordering...
Series: Advances in Engineering Research
Proceedings Article
Research on the wet shot blasting technology of strip steel surface topography and finite element simulation
Zhi Gao, Yinjian Bu
In order to solve the problem of pollution in the strip steel pickling process, we propose a new process of wet shot blasting, adding water system in the conventional shot blasting equipment. Through the finite element software ANSYS/LS-DYNA, we conduct the dynamic simulation of dry and wet shot blasting...
Proceedings Article
Research on the Internationalization of Printing Engineering Education Facing the Belt and Road
Yang Yong-gang, Gao Qiao-zhuo, Yang Ke
Insisting on the new mode of internationalized talents training with “bringing in and going out” is the only way to carry out the internationalization of printing engineering education. Taking Beijing Institute of Graphic Communication as an example, this paper introduces the current status and work...
Proceedings Article
An Complex Field Network Coding Scheme in Wireless Communication
Xiang Gao, Liming Wang
Complex field network coding (CFNC) is a new network coding approach proposed to improve network throughput and achieve full diversity gain in wireless networks. In this paper, a novel complex-field network coding scheme is developed based on cooperative communication. Different from traditional network...
Proceedings Article
Research on Current Situation and Perfection Strategies of Enterprise Intellectual Property Management
Lanying Gao, Qiong Jiang, Chuanlin Huang, Baojie Li
The intellectual property is an immaterial asset with long history, and such asset has gradually become the key for stable development of society and enterprises. As for enterprises, how to manage and utilize continuously increased intellectual property in an orderly way has become a new challenge in...
Proceedings Article
Study on Evaluation of Urban Economic Vitality in Guangxi Province
Weize Wang, Ruqun He, Xing Gao
Guangxi is located in the west and has four advantages in terms of location, resources, ecology, and policies. The potential for development is huge. However, various reports and data show that the level of economic development in Guangxi is relatively low, and the speed is slow, creating a contrast....