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Analysis of Marketing Communication Strategy on the Online Shop Lauxes 7

Deny Kusnadi, Riris Loisa, Nigar Pandrianto
During the Covid-19 era, consumer behavior began to shift towards digital. One of the most popular e-commerce sites in Indonesia as a place to shop online is Tokopedia. Lauxes 7 store is an online store that uses Tokopedia as a medium to sell products in water pumps. The Lauxes 7 store wants to be at...

Loose Part as a Learning Media to Improve Early Childhood Education Creativity

Marbiyatun, Choiriyah Widyasari
The purpose of this study was to determine the increase in the creativity of Early Childhood Group B in Al Anis Kartasura Islamic Kindergarten by using loose part media as learning media. The subjects of this study were the teachers of group B Islamic Kindergarten Al Anis Kartasura and their informants...

Research on the Innovation of Supply Chain Finance of Private Core Enterprises Based on New Technologies

Xinyue Li
The support of national policies, the theoretical research of supply chain finance, and the application of new technologies ushered in many opportunities for private core enterprises to actively participate in the cooperation and innovation of supply chain finance business. This paper uses SWOT to analyze...
Proceedings Article

Research on Error Estimation and Continuous Runge-Kutta Algorithm for Real-time Simulation

Zhen-quan Huang, Er-ke Tong, Zhiqiang Yang
In order to evaluate the error of the Runge-Kutta (RK) algorithm used in real-time simulation and apply it to real-time simulation problems with dense output, based on the ODE45 with maximum stability region and least truncation error, this paper adopts a variable step-size strategies and derives a relative...

Countermeasures of Tourism Development in Southern Xinjiang under the Perspective of Cultural and Creative Tourism

Li Li, Chuanhui Zhang
In recent years, with the continuous improvement of people's living standards, China's tourism industry has been the strong development in the tourism industry, the market is increasing competitive pressure, in order to stand out in the fierce competition in the market, should travel from the cultural...
Proceedings Article

Research of Index Combination Weighting Model on Discipline Evaluation

Xue Wang, Yuanming Ding
The index combination weighting model based on the maximum entropy theory is proposed. This model takes the subjective factors as the goal planning body and transforms the subjective factors into the restrictions of target planning, which can achieve a good fusion of subjective and objective conditions....

Analysis on the Causes of Juvenile Suicide and Its Countermeasures

Jiangxin He, Yifan Wang
With the fiercer condition of juvenile suicide, students' physical and mental health has gradually become a hot topic in society. The society enjoys rapid development, while the condition of its successors is not good. The young generation is not mature enough to facing the malpractice of modern family,...
Proceedings Article

The Analysis of the Role of Efficiency in the Economic Growth

Xingxing Li
Since China's reform and opening up, China's economic growth has attracted the eyes of the world, more and more experts and scholars are interested in China's economic growth, and attempts to reveal the mystery of China's economic growth. This article will driver economic growth into two parts, factor...
Proceedings Article

Improvement and Implementation of Phase Laser Range Finder

Huanqi Tao, Song Guo
the advantages of the laser's monochromatic, bright, directional stability and coherence are good, and it is widely spread and applied in the field of precision measurement. In this paper, the method of laser phase distance measurement, based on the characteristics of laser ranging, has made a relative...
Proceedings Article

The Project Cost Risk Assessment Based On AHP

Huachao Qian, Qi Zhang, Xiaowen Liu
Influenced by a variety of factors, the cost is highly uncertain, and this means a great deal of risk exists in the cost estimating process. In fact there are relationships exist in these factors. This paper establish a indicator system for the cost risk evaluation on Jiao Balou based on extensive investigation...

Influence of Western Feminist Literary Criticism on Chinese Feminine Writing

Tingting Zhang
Aim at western feminist literary criticism and the plight of female writing in China, this article guided by the feminist literary criticism theory system, the integrated use of the experience method, method of sociology, psychology, formalism method and the methods of comparative literature, puts forward...
Proceedings Article

Research of BGP Routing Instability Detection and Analysis

Qi-jie Tang, Yu Zhao, Yuan Zhou, Yun-ting Zhou, Qi-fu Luo, Feng-zhu Ji
In this paper, we propose an BGP routing instability detection algorithm that is based on statistics and pattern recognition through deeply learning BGP-4 and seriously analyzing the cause, properties, Manifestations of BGP routing instability, and verify its correctness and effectiveness by using SSFNet...

"Replacement of Business Tax with a Value-added Tax"-A Countermeasure Adopted by Construction Enterprises

Pei LI
Along with the constant development of the socialist market economy, the disadvantages of the traditional business tax collection method, such as frequent repetitive taxing, have begun to arise, increasing the operating cost of enterprises, posing an obstacle to the development of the national economy....
Proceedings Article

Simulation Analysis for Concrete Hyperbolic Arch Dam of Gucheng Reservoir

Dongyu Ji, Zhichao Yang
Concrete arch dam as an important hydraulic structures, in recent years has been widely used in water conservancy projects. Gucheng Reservoir is located in the ancient city of Yanqing County in Beijing, where is 10 km from the dam to the county, control drainage area above the dam 119 km2 ,which is an...
Proceedings Article

An Electronic Commerce Recommendation Algorithm Joining Case-Based Reasoning and Collaborative Filtering

Dongyan Wu
With the rapid development of network, information technology has provided an unprecedented amount of information resources. It has also led to the problem of information overload. Electronic commerce personalized recommender systems represent services that aim at predicting a customer’s interest on...

Research on the Delivery System of infectious diseases vaccine

Lei Li
In this paper, distribution is also what we are concerned with. We consider the situations where the drug supply is unlimited and where the drug supply is limited. With the help of the fuzzy clustering analysis and the knapsack problem model, we get the optimal solution to the limited drugs supply. As...
Proceedings Article

Application research of electro-hydraulic proportional amplifier

Changke Tan, Chonglou Tong, Xiaoshuai Zhai, Yu Zhang
Closed-loop control or open-loop control of proportional valve can be completed when the drive current of electro-hydraulic proportional valve is provided by electro-hydraulic proportional amplifier. The control performance of proportional valve can be directly decided by the electro-hydraulic proportional...
Proceedings Article

The Causes of Chinglish of Students in Universities and Colleges and its Implications in Teaching

Lu An
Chinglish is Chinese unique political term and popular saying produced by Chinese inherent culture and ideology, and it refers to the unauthentic usages of English of Chinese people in an unconscious way due to the influence of Chinese language habits and modes of thinking when they are expressing their...
Proceedings Article

Research of the Main Risk in Computer Network Security and Its Management Measures

Qing Yang
With the popularization and application of Internet technology, it has brought great opportunities, challenges and has a significant change to various industries, which entered the Internet age. Computer network is double-edged sword, bringing convenience to people at the same time there are some security...
Proceedings Article

Sports Training Decision Making Method Based on AHP and Evidence Theory

Yao Bi, Qingbin Wang
As one of the highlights in Olympics, sports events always have significant impact on Olympic Strategies due to their levels and have become key programs in the world. Sports events in China have made further development in recent years and created outstanding achievements in many national and international...
Proceedings Article

Truck and Trailer Routing Problem under fuzzy environment

Isis Torres, Alejandro Rosete, Carlos Cruz, José L. Verdegay
The Truck and Trailer Routing Problem, TTRP, is an extension of the well-known Vehicle Routing Problem. This problem consist of a heterogeneous fleet composed of trucks and trailers to serve a set of customers. Most of models used in the literature assume that the data available are accurate, but in...

Value Basis as a Factor of Social Systems Stability

Daniela Kostadinovich, Valentina Maykova, Vitaly Belsky, Edyard Molchan
The article deals with the value basis as a factor of the social systems stability. The systemic, dialogical approaches are considered as a philosophical and methodological platform for understanding the value basis of subjects of educational activity and transformation into social systems. Attention...
Proceedings Article

Project-oriented Learning Process Analysis in PBL Approach for “Emerging Engineering” Education

Ya Zhang
The problem itself can drive the learning process. In order to cultivate the abilities to systematically analyze the problem and solve the complex problems, the projects containing the real problems are carried out in PBL approach. The problem-based and project-oriented mode can improve the cultivation...

The Effect of Psychological Contracts and Organizational Commitments to the Performance of Employees

Muhammad Jufri, Novita Maulidya Jalal, Muhammad Aras, Asmulyani Asri
This study aims to determine the effect of psychological contract and commitment of employees working in CV Visual Data Computer Makassar. This is expected to provide an overview of the influence of psychological contracts and organizational commitment on employee performance. This study took a sample...
Proceedings Article

An Algorithm for Fuzzy Concept Lattices Building with Application to Social Navigation

Chunzhi Xie, Liangzhong Yi, Yajun Du
Due to the fuzziness of information, fuzzy concept lattices (FCL) are proposed as effective tools for data analysis and knowledge discovery on the fuzzy formal context. But the mining of large database needs efficient algorithms for FCL building. In this paper, a fast and automatic algorithm for FCL...
Proceedings Article

Research on Owl-based Bom Ontology Model

Wei Zhong, Kedi Huang
Model semantics is the base of model reuse, interoperation and composition. For the deficiency in semantic expression of Base object model (BOM), Ontology Web Language (OWL) was applied to re-describe the BOM specification. And a BOM ontology model was established which might supply guidance for meaningful...
Proceedings Article

Numerical Study of Keyhole Centroid Infrared Image Based on Fixed Threshold Method during High Power Fiber Laser Welding

Yu-Quan Chen, Xiang-Dong Gao, Jian-Yuan Huang, Qian Wen
Seam tracking is significant to obtain good welding quality. Aiming at establishing a model to detect and calculate the seam tracking offset during high-power fiber laser welding of Type 304 austenitic stainless steel plate butt joint welding, an infrared sensitive high-speed camera arranged off-axis...

Problems Existing in English Translation of Public Signs of Scenic Spots in Jilin Province and Countermeasures

Zhang Lili, Yang Wei, Xu Suyue, Wang Xin, Yu Xinyang
With the continuous deepening of reform and opening up and the increasing frequency of foreign exchanges, tourism in Jilin Province has developed rapidly. However, there are many problems in the translation of the public signs of scenic spots in Jilin Province, which has damaged the external image of...

Research on the Coupling Relationship Between Advertising Slogans and Regional Culture in Inner Mongolia

Jian Zhao, Qi Jia
Language serves as the material carrier of culture. Advertising slogans manifest the cultural heritage, development concept and value system of an enterprise or even a region, of which the language characteristics, social applications and national psychology exert considerable influence on both consumers...

Multiobjective Programming Approaches to Obtain the Priority Vectors under Uncertain Probabilistic Dual Hesitant Fuzzy Preference Environment

Songtao Shao, Xiaohong Zhang
Pages: 1189 - 1207
This paper develops uncertain probabilistic dual hesitant fuzzy numbers (UPDHFN), which includes six types of dual hesitant fuzzy sets (DHFNs). Next, the UPDHFN is applied to the uncertain probabilistic dual hesitant fuzzy preference relation (UPDHFPR). Furthermore, the (acceptable) expected consistency,...

Trends and Research Frontiers on Police and Environmental Justice in Coastal and Island Regions

Akhmad Alfian, A. Lukman Irwan
This study explores the intersection of policing, environmental justice, and governance in coastal and island regions through a bibliometric approach. By analyzing 413 publications indexed in Scopus between 1971 and 2025 using the R-based Biblioshiny application, the research maps the intellectual structure,...

The influence of Sunk Costs on Rational Decision Making in Behavioral Economics

Wangshiye Han
At present, the research summarized of sunk cost effect almost all come from the cost of money. The behavioral sunk cost effect caused by time or effort has not attracted the attention of researchers until recent years, but the research in this aspect is just starting, and the few research conclusions...

An Examination of the Professional Development of English Teachers in Chinese Universities from the Perspective of Professional Learning Community

Gaoru Cheng
In recent years, the research on Professional Learning Community and teachers’ professional development has become a frontier topic at home and abroad. The purpose of this paper is that clarify the impact of Professional Learning Community on the professional development of university English teachers...

The Influence of PBL on Students’ Critical Thinking in Undergraduate English Teaching

Mengqi Jin, Yikai Liang, Jiahua Lu, Fangrui Yang
Problem-based Learning (PBL) teaching approach is a problem-oriented teaching method. It emphasizes students’ active learning, so as to cultivate students’ autonomous learning ability and innovation ability. At the same time, it is also the cultivation of students’ critical thinking. It requires rigorous...

The Oil Industry in Pangkalan Brandan, 1890–1930’s

Ririn Darini
This study aims to explain the emergence and development of the Pangkalan Brandan oil industry by the Koninklijke oil company and the influence of this industry on the development of the infrastructure of the region. This research uses historical methods which include source search, source criticism,...

Energy applications under the dual carbon goal

Hong Li, Fengjun Wei, Zhimei Wen
The ninth meeting of the Central Finance and Economics Commission pointed out that “achieving carbon peaking and carbon neutrality is a broad and profound economic and social systemic change”. Under the dual carbon goal, the deep decarbonization of the energy system is imperative. This paper analyzes...

The Effect of Communication, Motivation, and Work Discipline on Employee Performance at Bank ABC Unit Credit Operational Medan

Alif Kurnia Daud, Abdul Rahim Matondong, Linda Tri Murni Maas
Employee performance determines a company’s progress because performance is significant in the organization’s efforts to achieve goals. If employees have good performance, it will undoubtedly benefit the company and vice versa. This study aimed to examine and analyze the effect of communication, motivation,...

Needs Analysis of the Multidisciplinary Literacy Lecture Model with Team Teaching and an Integrative Approach

Wahyu Sukartiningsih, Neni Mariana, Roihana Waliyyul Mursyidah
The purpose of this study is to (1) explain the need for a Multidisciplinary Literacy lecture model with Team Teaching and an Integrative Approach in terms of the profile of PGSD student graduates; (2) describe the need for a Multidisciplinary Literacy lecture model with Team Teaching and an Integrative...
Proceedings Article

A Visual Method to Find Performance Bottlenecks for Mobile Web and Hybrid Applications

Cai Tao, Li Li, Chou Wu, Yan Ching Man, Fu Haifeng, Wah Wong Ka, Wu Kangheng, Lei Zhibin
It is very difficult to test web performance on a smart mobile, where performance is often an issue, because of lacking such kinds of tools. In this paper, we provide a new method to let mobile web developers to find the performance bottlenecks of their web and hybrid applications easily. The method...
Proceedings Article

Application on Mathematical Model of Multivariate Decision in the Marketing Model of Foreign Logistics

Yu Cao
The reasonable scientific logistics activity is the core factors that logistics enterprise to obtain sustainable competitive advantage, correctly making use of marketing mode is the important strategic that improve the enterprises’ competitive advantages.Methods:This article in view of the current logistics...
Proceedings Article

Research on Sustainable Development of Traditional Lacquer Technology

Li.li. Deng, Ping. Gu
The traditional lacquer technology is a kind of crafts, by taking plant paint as raw material, using a variety of techniques to protect and decorate the object surface. The plant paint has the characteristic of environmental protection, pollution-free and renewal, and its material advantages can not...

Preliminary Study on Cultivation of Architectural Design Ability in Classroom Teaching

Fangxin Ouyang
Ability develop is important goal in classroom teaching and architectural design ability is the essential part of ability for architecture students. Therefore, how to develop architectural design ability is the important issue we must discuss in teaching practice. In this paper, we have presented some...
Proceedings Article

Scheme Design of Home Electricity Management System based on Smart Electricity Controller

Shi Su, Guipeng Zhang, Yongzhong Zhang, Zhengde Shi, Bowen Zheng, Xuechun Li
On background of Energy Internet (EI) and active distribution network (ADN), a new type of smart controller based on low voltage carrier communication technique was developed, which could finish multi-interaction between the users and Power Supply Company (PSC) in aspects of energy flow and information...
Proceedings Article

A 4-node plane element based quadrilateral area coordinate method QACM-II

Xiaoming Chen, Jin Duan, Yungui Li
Nonlinear transformation between the isoparametric and the Cartesian coordinates may make the elements more sensitive to mesh distortion. By using the second kind of quadrilateral coordinate method QACM-II, which can keep the transformation always linear between the area and the Cartesian coordinate...
Proceedings Article

Analysis of high speed machining center spindle dynamic unit structure performance

Guowei Yuan
As the core components of high-speed machining center, Electric spindle realizes “zero transmission machine”, the main content of this paper is the response and stability analysis ofcritical speed, unbalance of spindle unit, and the transient excitation system in a variety of response and thetorsional...
Proceedings Article

Design and implementation of time synchronization system based on GPS signal

Bin Liu, Shuling Guo, Shasha Ma
The GPS synchronization system can provide accurate time reference to system testing. To improve the accuracy and stability of the synchronous timer in GPS, this paper presents a new method to implement highly accurate and stable clock by the synchronization of crystal oscillator clock with GPS clock,...
Proceedings Article

Policy Implications of Shale Gas Research in Collaboration Network Analysis

Jie Liu, Tieju Ma
Shale gas as an increasingly important form of hydrocarbon energy raises natural gas occupancy and reduces carbon emission in North American, attracting more and more focus all over the world. The main purpose of this paper is to identify the differences in cooperation network in shale gas research and...

A Study on the Effect of Teacher Written Feedback on College Students’ Revision of Writing

Rong Xiang
In this study, Associations between characteristics of the comments and the success of students’ subsequent revisions are first examined. Then, the author sums up some common strategies adopted by the students when revising their compositions. In addition, three individual students were selected to examine...

Discussion on the Competition Pattern of Chinese Wealth Management Market

Xiaoming Qiao
In 2013, the number of the affluent China reached 11970000 and the wealth gradually concentrated to the affluent. Commercial banks, trust companies, securities companies, insurance companies and third party financial institutions wealth management institutions have entered the wealth management market,...
Proceedings Article

Optical design of a micro DLP projection system based on LEDs and an innovative light pipe

Xiangbing Zhu, Cheng Wang, Wenliang Hao, Liwei Tian, Ruofei Wang
Micro projection systems not only can be applied in portable display technology, but can also be applied to adaptive automobile headlamps. Present DLP technology cannot collect and utilize the light which is reflected by the micromirrors of the DMD in the "OFF" state. Aiming at this defect, a design...