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Proceedings Article
South Korean Entertainment Industry’s Marketing Management on Chinese Market
Michelle Zhou
In today’s international trading environment, developing the foreign market according to different political contexts became extremely important for each country. Shortly after the established formal diplomatic relations between Seoul and Beijing in the 1990s, South Korean industries opened up the uncultivated...
Proceedings Article
Integration of Big Database of College Teachers' Talent Construction from the Perspective of Human Resource Management
Yuhong Bai
In order to improve the ability of college teachers' talent management and human resource management, and build a large database integration method of college teachers' talent construction from the perspective of human resource management, a large database integration method of college teachers'...
Proceedings Article
An Analysis of Wage Gap Between Chinese State-owned Enterprises and Non-state-owned Enterprises
Kexin Zhang
This paper, by using CHIP2013 urban household survey data, studies wage gap between Chinese state-owned enterprises and non-state-owned enterprises. So this study uses the descriptive statistics and OLS regression, considering enterprise characteristics (such as ownership structure and region), personal...
Proceedings Article
Research on the Current Development Situation and Countermeasures of Rural Tourism in China
Zheng-Ke Yang, Xue-Mei Zhang
China is a big agricultural country, it is an important mission to solve the problems of agriculture, countryside and farmers. As an important part of modern agriculture, rural tourism has experienced 40 years of development in China, and now has become an important pillar of the strategy of rural revitalization....
Proceedings Article
The Exploration and Research onBig Data + Block Chain oncerningQuality Safety Traceability of Agricultural Products
Yanxin Xie
This paper mainly uses the combination of big data and block chain technology to trace the hidden danger of quality and safety in the process of production, processing and transportation of agricultural products. Establishing an omni-directional agricultural product monitoring system without dead angle...
Proceedings Article
Initiative in Khmer Islam Early Schooling: The Svay Khleang Experience
Mohamad Zain Musa
Svay Khleang is a remote village in the province of Thbong Khmum, Kingdom of Cambodia. Its population is mostly Muslim. The village folks are kind of left out in many ways, including in the field of education, compared to those living in cities and big towns. After identification of the problems facing...
Proceedings Article
Reflections on the Construction of New China-US Relations
Wenheng Liu
“New China-US relationship of great powers” is a new concept and new attempt to get along with each other. The proposal of this concept can not only achieve peaceful coexistence between big powers from a practical perspective, but also fill and make up for existing theories of international relations....
Proceedings Article
Research on the Application of Probability Statistics in Science and Engineering Courses Under the Background of Big Data
Yuanyuan Mao
Probability and statistics is a highly applied subject, and its application in science and engineering courses can allow students to better understand and apply the theory and knowledge of professional courses. In order to better adapt to the training goals of compound talents, based on spss, matlab,...
Proceedings Article
Research on Innovative Development Strategies of Cultural Industry under Digital Transformation
Yifei Song
This paper centers on the cultural industry within the digital transformation context. It initiates with an in-depth exploration of the profound influence that digitization exerts on multiple aspects of the cultural industry, including content generation, distribution channels, and consumer behavior...
Proceedings Article
Developments of EHM Under the Conditions of Big Data Technology
Jin Cai, Hui Liu, Zheng Wang, Jihong Zhu
This paper explores the role of big data technology development in the promotion of aero engine health management (EHM) technology. Firstly, the research and development history of EHM is elaborated in detail, and then the key technologies for EHM research are analyzed. Finally, according to the existing...
Proceedings Article
The Effectiveness of Problem Based Learning (PBL) Assisted Google Classroom to Scientific Literacy in Physics Learning
Nila Karmila, Insih Wilujeng, Hadiid Sulaiman
This study aims to determine the increase in scientific literacy skills in the competence domain of students through the PBL model assisted by google classroom. This type of research is a quasi-experimental study using a pretest posttest control design. The study population was all students of class...
Proceedings Article
Designing Blended Learning for Teaching English Grammar at Higher Education
I Made Sujana, Edy Syahrial, A Arifuddin, Lalu Thohir
The mastery of English Grammar for students of English Education Department (henceforth EED) has a multi-purpose target, namely, to build their confidence in communication (both spoken and written), to prepare them to be English teachers, who need English grammar for teaching, and to meet their graduation...
Proceedings Article
The Construction of University Professional Enrollment Plan Allocation Model Based on Big Data Analysis Model and Multi Factor Analysis Method
Xin Zhao, Wenlong Wang, Yiyu Chen
The distribution of specialty enrollment plan is an important part of the college enrollment plan preparation, which is related to the development of college enrollment work. At present, colleges and universities have been short of scientific and reasonable allocation methods and models in determining...
Series: Advances in Engineering Research
Proceedings Article
Ensemble Learning for Dropout Forecasting in Higher Education: A Layered Generalization Method
Norma Puspitasari, Mochamad Agung Wibowo, Budi Warsito
This research highlights the problem of dropout at the university level as a global issue that has a wide impact, not only on individuals but also on institutions, families, and communities. With technological advancements, big data is now used to analyze and predict the risk of dropping out of school...
Proceedings Article
The Study of Regional Teacher Training Mode in the Environment of Guangdong Education Cloud Streaming
Zuyuan Ma, Yubing Niu, Yi Dai
Along with the rapid development of video technology, the construction and application of video teaching resources advance astoundingly. Video resources offer more and more support to education while penetrate more and more deeply into it. The study of video resources helping teacher training spreads...
Proceedings Article
Study on the Development and Spread of New Media Art under the Background of Big Data
Yan Hou
Although studies on new media have become a hot topic in academia, most of them are very superficial. As a research direction of communication science, new media researchers should also work hard to find and verify the knowledge about the social phenomenon of information dissemination that is not yet...
Series: Advances in Engineering Research
Proceedings Article
Systematic Analysis on TPU’s History and Key Technologies Behind It
Yilin Zhao
With the rapid growth of artificial intelligence and deep learning, traditional computing architectures face limitations in efficiency and scalability. This paper explores Google’s Tensor Processing Unit (TPU) to understand how specialized hardware accelerates AI workloads and drives next-generation...
Proceedings Article
Construction and Practice of Mixed Teaching Mode of Chemistry in Colleges and Universities Based on Big Data Analysis
Tao Jiang, Wei Hu, Lina Wei, Changhao Yao, Li Bai, Lina Zhao
The single online teaching lacks the analysis and processing of a large number of students’ complex learning behavior data, so that the evaluation of learning effect is scientific and operability. In this regard, this paper takes the chemistry major in colleges and universities as the research object,...
Proceedings Article
Research and Design of Traffic Mitigation and Rescue Assistance Products for Highway Accident Sections
Jinping Yang
To address congestion, delayed rescue, and safety hazards from highway accidents, a traffic mitigation and rescue product integrating intelligent transportation, real-time data analytics, vehicle-road coordination, and holographic projection early-warning is designed. It enables precise accident-info...
Proceedings Article
A Study on Personal Customer Experience Optimisation
Bohan Fan, Yang Gu, Haoran Ma, Jiayi Cui, Yunan Wang, Shiyu Han
Commercial banks are under increasing pressure to grow financially in the face of strong market competition. They also confront potential and problems related to the Internet’s integration into finance, particularly the rise of new models, channels, and demands for individualised customer service. Customers...
Proceedings Article
Mechanisms of the Impact of COVID-19 on Financial Risk and Governance Responses in China Based on Big Data
Qi Li
COVID-19 has a serious impact on China’s economy and China’s financial system. In order to clarify the impact of COVID-19 on China’s financial risk, this paper first analyzes the impact mechanism of COVID-19 on China’s financial system, and then combines statistical analysis of key indicator data to...
Proceedings Article
Analysis of Intelligent Furniture Design for the Elderly in Internet of Things Era
Jiannan Zheng
This paper puts forward the design principle of intelligent furniture for the elderly based on big data and intelligent technology.The present situation and demand of intelligent furniture for elderly people are analyzed.Summed up the design method of intelligent furniture for elderly people.
Proceedings Article
High Speed Railway and Regional Coordinated Development--An Empirical Study on Beijing-Tianjin-Hebei Region
Xiuying Liu, Xiaoyan Lin, Yuhui Zhou
The vast construction of High Speed Railway (HSR) is an important policy to improve the quality of transportation infrastructure in China. The influence of HSR on coordinated development of regional cities in Beijing-Tianjin-Hebei Region is investigated. The research shows that HSR has a positive effect...
Proceedings Article
Study on Mental Health for Students under Big Data Background
Zhen Huang
Recently, we are entering the age of big data. Big data applications greatly changed our life, bring great convenience to our life, and deeply affected the college education management mode, especially helping with aid-receiving student’s psychological health care. Through this article focus on the real-time...
Proceedings Article
Research on Chinese Men's Shirt Industry Based on Market Structure-Conduct-Performance Framework
Wu Jian, Lu An
This paper uses the market Structure-Conduct-Performance framework to analyze male shirt brands in the Chinese market. In the research process of domestic male shirt market behavior and performance, it is verified that the domestic male shirt market structure is a competitive structure. China's men's...
Proceedings Article
Designing of IoT Platform Based on Functional Reactive Pattern
Haidong Lv, Xiaolong Ge, Hongzhi Zhu, Zhiwei Yuan, Zhen Wang, Yongkang Zhu
To meet the real-time requirement and data fast processing has become a significant challenge in the Internet of Things platform. In an attempt to design and implement new reactive paradigm , this paper presents an innovative functional reactive programming model to design and implement IoT platform...
Proceedings Article
The Current Development of Large Language Models in Medical Questions and Answers--Center on the Models of Med-PaLM and Med-PaLM2
Yueqi Zhu
The large language models (LLMs) have brought a significant technological changes in the field of medical questions and answers. It can help medical personnel improve diagnostic efficiency and also help the public more easily understand their own physical health status. This article focuses on the Google...
Proceedings Article
Research on Agricultural Product Logistics Development Mode under Modern E-commerce Perspective
Yue Zhang
Agricultural products logistics is an important and indispensable component in agricultural e-commerce platform. But the supply level of agricultural products in China as a whole is still very backward, this restricts the development of agricultural e-commerce. State and government pay more and more...
Proceedings Article
Internationalization Strategies of French SME from the Agro-Alimentary Industry to China
Marion Blattner
This document is a preliminary article aiming to introduce this large and contemporary subject which will be the object of more advanced investigations in the following months. The sources of this article are both composed of readings and personal reflections and observations I have been able to make...
Proceedings Article
Research on Regional Logistics Integration of Wuhan City Circle under the Background of Big Data
Yu Zhao
Wuhan city circle refers to the city circle which is made up of various prefecture cities with the radius of 100 kilometers around the center of Wuhan. The establishment of efficient Wuhan city circle regional logistics integration system can promote the coordinated development of the urban circle, and...
Proceedings Article
The Study of Test Method in Authentic Assessment of English Reading Ability
Shan Lu
According to the real environment in daily life, the introduction of authentic assessment is an effective way to improve college students’ English reading ability. There is a big difference between the test method in authentic assessment and that in traditional development of English reading ability....
Proceedings Article
Investigation on Autonomous Learning Using Network Resources of Logistics Students ———Taking Qingdao Huanghai Universities As an Example
Hong Wang, FuHui Jing, Lina Chang
21st century is the age of network, also is the era of big data. It puts forward higher requirements on logistics, so the use of network resources for autonomous learning has become a logistics professional students in one of the main form. This paper analyzes on the advantages of the use of network...
Proceedings Article
Improving the Digital Governance to Facing the New Normal Life in Indonesia
Stevan Adika
The pandemic situation nowadays brings a huge transformation. Most of us “forced” to use such technologies to communicate with another, both formal and informal purposes. The impact is that online meetings, discussions, until worships become such a commonplace. Everyone has to learn/work from home. Those...
Proceedings Article
Design of a Cloud-Based University Sports Information Management and Big Data Service Platform
Hongcui Chi, Lianhao Wang, Li Zhang
This research aims to design and implement a cloud-based university sports information management and big data service platform to enhance the efficiency and quality of sports information management in higher education institutions. Traditional sports information management relies heavily on manual processes,...
Proceedings Article
Explore the Marketing Strategy of McDonald's After Digital Transformation
Hansong Tian
From 2016 to 2020, with the development and innovation of science and technology, the era of big data is coming in China, and more and more industries choose to combine development with network big data. Among them, McDonald's, one of the representatives of the fried chicken hamburger category head,...
Proceedings Article
The Online Learning Effectiveness Towards the Students’ Learning Outcome in Craft Subject
Sita Nurmasitah, Sarah Silviana Arafah, Bambang Triatma, Anita Damayanti
The research aims to define the effectiveness of online learning on students’ learning outcome in Craft Subject. Google Classroom was used as a Learning Management System (LMS) in the teaching-learning process. The subject of the research is junior high school students of grade 8 at SMP N 8 Semarang....
Proceedings Article
The Effect of E-Service Quality and Perceived Risk on Purchase Decisions Using the PayLater Payment Method
Kharisma Dearika Irsanyya, Ratih Hurriyati, Heny Hendrayati
The PayLater feature has become a more convenient and straightforward alternative to digital credit payments. However, the growth of these credit card service users is typically unstable and occasionally begins to decline. Multiple types of complex requirements are believed to make it difficult for users...
Proceedings Article
Analysis for Enterprise Financial Distress in Southern Hunan Province and Its Countermeasures ---Case Study on Jingui Silver Industry and Hunan Chendian International
Xiao Yuan , Zhou Likun, Zeng Hui
Since the outbreak of global financial crisis caused by the sub-prime crisis in the United States, the world economy is still at the recovery phase. China has also been deeply influenced. In recent years, China's GDP is growing up slowly, while the general economy is falling down. Under such big market...
Proceedings Article
Research on Enterprise Credit System under the Background of Big Data
Yingpeng Lai, Siqi Li
Big data technology available in a reasonable time, integration management, processing all kinds of complicated information of small and medium-sized enterprises, portrays the enterprise actual situation, to eliminate the impact of asymmetric information, and thus effectively enhance its credit information...
Proceedings Article
An analysis of American Citizenship Education
De-jun Li
The United States is one of the earliest countries which have put citizenship education into effect. With decades of development, the contents of American citizenship education have been greatly extended, and a lot of socially qualified American citizens have been cultivated. IN this paper, the author...
Proceedings Article
Small Industry Growth Resolution through the Readiness for Using Android Technology in Industrial Revolution 4.0 Challenge
Anis Eliyana, A. R. Sridadi, M. Mashud
Industrial Revolution 4.0 as the stage of technology influences many sectors include financial sector like small medium enterprises. This study aims to discuss some significant SMEs’ variables and explore the readiness of small industry sellers to the new way of marketing such as the use of android phone....
Proceedings Article
Associations of Personality Trait with Body Mass Index in Midlife
Ika Saptarini, Sri Idaiani, Pramita Andarwati
Midlife people tend to gain weight with age, contributing to poor health. Personality traits are often linked to health outcomes that have adverse effects. The ways of thinking, feeling, and acting summed up by broad personality traits may make people more likely to become obese. The results of previous...
Proceedings Article
Towards A Systematic Model For Classification of Infrastructure Systems
P. Bala Bhaskaran
Infrastructure, by definition, refers to those systems that facilitate, nurture and sustain the economic activities of society in a manner conducive to the welfare and wealth-creation of its people. Over the years, with economic development and technological changes, the nature of infrastructure required...
Proceedings Article
Application of Big Data in the Management and Service of College Students
Xuefeng Xiang
With the rapid development of information technology and the popularization of the Internet, big data is becoming one of the key driving forces in various industries. In the field of education, the application of big data has gradually attracted attention. In the management and service of college students,...
Proceedings Article
The Effect of Customer Perceived Service Quality on the Optimal Group-Buying Strategy
Yifan Wu, Ling Zhu
In this paper, we study the popular group-buying model in which theseller offers discount on the group-buying websites to attract new customers coming to experience its service. This paper analyses seller's pricing decision between only running offline business and joining the group-buying business....
Proceedings Article
Play as a Means of Urban Space Transformation in the Projects by the London Architectural Association Graduates in the 1960-1970s
Ksenia Malich
In the 1950s, European architects realized that the monotony and rigorism of the projects, which had been implemented by the pioneers of modernism, had extremely devastating impact on the urban landscape. The lack of unique artistic solutions and diversity in urban topography resulted in citizens’ losing...
Proceedings Article
Research on Intellectual Property Rights of Electronic Commerce from the Perspective of Big Data
Ming Yang
With the continuous development of Internet information technology and the gradual opening up of globalization, the global economy, politics, science and technology and other fields have been continuously upgraded, making the protection of intellectual property rights such as trademarks and patents constantly...
Proceedings Article
Culture and HR Integration of Combination — Case Study of Squire Sanders & Dempsey (SSD) and Hammonds
Mao Lijia
Project management is a systematic and methodical approach to planning, implementing and guiding project from the beginning to end. According to project management institute the process are done through five stages: initiation, planning, executing, controlling and closing. The review of combination of...
Proceedings Article
Model of Gender Equality in International Chain Hotels to Support Sustainable Tourism in the Nusa Dua Tourism Area
Ni Gst Nym Suci Murni, Made Ruki, Dewa Made Suria Antara
Gender equality is a crucial issue in sustainable tourism which is also always a reference in the development of tourism throughout the world. The awareness of the tourism industry, local community, and tourists, in supporting sustainable tourism development is increasingly sounding as a discourse to...
Proceedings Article
Study on Development of Renewable Energy in Rural China and Driven Factors Based on A DEA Model
Zhang Caiqing, Ruan Bo
In November in 2009, China announced a new carbon intensity reduction target in 2020 year to manifest the commitment of the Chinese government to dealing with climate change. The development of renewable energy is not only an important measure to accelerate the adjustment of energy structure, but also...