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This paper aims to analyze the differences between customized and globalization marketing strategies under the context of KFC (Kentucky fried chicken) and McDonald’s in China. As most people know, KFC adopts customized strategy, while McDonald’s adopts globalization strategy when conducting transnational...

Technological developments cause manga not only in print but also in digital form (デジタル漫画) and in the form of videos which are often called mangadouga (漫画動画). The development of manga can indirectly trigger manga to be more widely known and attract interest in learning Japanese. Manga as a cultural reflection...

Based on the core elements of international market development and sales management theory, this paper expounds the core elements and basic logic of international marketing theory. Through the empirical analysis and comparative analysis of KFC and McDonald's, two American fast food companies in...

The process of forming a Japanese word is called gokeisei. Gokeisei consists of 4 kinds, namely haseigo (派生語), karikomi or shouryaku (刈り込み· 省略), toujigo (頭字語) and fukugougo/gouseigo (複合語· 合成語). This study aims to identify changes in phonemes in the process of gouseigo formation. In this study, the data...

Since the excavation of the brocade inscribed with “When the Five Planets appear in the East, it will benefit the Central States”(五星出東方利中國), remarkable achievements have been made in multi-angle research and interpretation. However, the cultural interpretation of the brocade patterns still needs to be...

The aim of this thesis is to analyse and compare the different marketing strategies adopted by McDonald's and KFC in China since the Covid-19 pandemic and their impact, using comparative examples. The study found that both companies have been making efforts to localize in recent years, but have...

As a service industry that has the greatest impact on people's lives, the catering industry has a huge market of about 5 trillion yuan in China alone. At the same time, there are 9,608,000 registered catering enterprises in China. In the huge market and fierce competition, only innovation can promote...

Because of the age and the abbreviated records, wu sheng (寤生), which first appeared in Zuo Zhuan (左传), still has unclear interpretations and different way of saying. Sheng (生) means birth or giving birth to in Chinese, while the meaning of wu (寤) is controversial. This paper compiles the main views on...

This study investigates the unique tradition of “chair-shaped tombs” (椅子坟, yǐzi fén) in rural Wenzhou and its environmental and sociocultural impacts. In Wenzhou’s hillside villages, the late 20th century saw many lineage clans build elaborate seat-like concrete tombs for their ancestors, reviving a...

This paper examined moral values of speech acts in Tteutbakkui Saeng (뜻밖의 生 (생)) novel by Ju Yeong Kim. This research employed qualitative descriptive, focusing on the analysis of moral values with the framework of socio-pragmatic studies. Data collection techniques included reading and note-taking....

Because it’s cheap, quick, and convenient, fast food has become a way of life for many people. Kentucky fried chicken is one of the many fast-food establishments in Kupang City (KFC). KFC, which has three locations in Kupang City, is the subject of this investigation. Customer satisfaction at KFC Kupang...

The primary purpose of this study is to analyze: (1) The impactof Services Quality on Customer Engagement, (2) The impactof Services Quality on Brand Experiences, (3) The impactof Services Quality on Brand Exeriences through Customer Engagement, (4) The impactof Customer Engagement on Brand Experiences.This...

The theme of this thesis study surrounds Lawerence Venuti’s theory about utilization of domestication in translation, as well as how Lin Shu reflected Venuti’s theory in his translation of Charles Dickens’ novel David Copperfield. The first part of study contains the literature review and the statement....

Through the analysis of compound directional verbs with theories of cognitive linguistics such as Image Schema, Construal Operation and Spatialization of Form Hypothesis, we can find the cognitive motivation of the lack of State Meaning of “guolai/guoqu” which derives from the uniqueness of “Path” of...

In “General Provisions of Civil Law” of the People’s Republic of China, there are some important new terms such as “gongxuliangsu” (公序良俗, public policy and ethics), “bingchichengshi, keshouchengnuo” (秉持诚实，恪守承诺, uphold honesty and honor commitment) and “shanyixiangduiren” (善意相对人, the good-faith third...

In modern Japan, when learning from the West, it chose a large number of Chinese classical words to translate Western terminology. These Chinese character words flowed back to China in large quantities at the late Qing Dynasty and the early Republic of China, and entered the modern Chinese vocabulary...

The research conducted due to the existence of consumer ‘s alternative choices to deliver food both through online delivery services provided by the company it self or provided by online transportation such us GoJek and Grab. This research aims to determine consumer behavior on using online food delivery...

Brand collaborations using IP images co-branded with IP images have become a key strategy for modern catering brands to overcome limitations and grow. We consider leading Chinese catering brands HEYTEA, NAIXUE, Luckin Coffee and KFC as examples. Based on multi-case analysis, we identify six strategy...

The objective of the empirical study is to analyze antecedents from consumer-based brand equity. The data collection method used was a questionnaire with a purposive sampling technique to 317 undergraduate students who had experience consuming fast-food restaurant products. They had the frequency of...

This research is development research with aim to development王老先生pop-up tale books. The result research used to learn Mandarin vocabulary for kindergarten children aged 4-5 years. Development model used ADDIE (Analysis, Design, Development, Implementation, Evaluation). The product tested for students...

This paper examines the benefits of habit formation and social interaction for older adults in senior universities (老年大学 lǎonián dàxué) in China. With China’s rapidly ageing population, senior universities provide educational opportunities that promote lifelong learning, skill development, and social...

The purpose of this study is to analyze and discuss the influence of individual, environmental, and marketing stimulus on buying decisions on fast food products in the city of Surakarta. Furthermore, the formulation of the problem in this study is whether the individual, environment, and marketing stimulus...

The promulgation and formulation of ordinances on apparel system in past dynasties are not only the factors restricting clothing culture, but also the factors promoting clothing culture. The enactment of the ordinances on apparel system of the Republic of China is the inheritance of the Chinese costume...

China is a huge rising economy, numbers of foreign companies saw this opportunity and entered Chinese market since 1978, after the Chinese economic reform. In this paper, the author talked about how Popeyes can receive sustainable growth in China. The author also analyzed the low rated review on the...

The difficulty that is experienced by most Chinese language teachers is to determine which Chinese language textbooks are suitable to be applied to Indonesian learners. In Indonesia, most of the Chinese books, including the Chinese Semantic textbooks, are still in full Chinese or English. Learning Chinese...

With the continuous development of the social economy and the deepening of urbanization, large buildings are increasing, and disaster risks associated with large buildings, such as fire risks, are also increasing. Because of large buildings, such as shopping malls, business offices, transportation hubs...

With the increasing of goods and services, in line with the increasing of national economic growth. Some of the countries which the economic activity and trade is no longer rely on products derived from natural resources, but rely more on human intellectual ability, especially products of intellectual...

The purpose of this study was to obtain empirical evidence of indicators forming awareness, association, trust, loyalty and brand equity of Kentucky Fried Chicken in East Java. The population in this study is KFC customers in regencies and cities in East Java and is an infinite population, that is, the...

The Chinese civilization has been bursting with vitality and vigor in the process of dialogue with other cultures, especially with the Western classic Bible. The “best” translation of the supreme master of Christianity is one of the core issues in the process of translating the Bible into Chinese. In...

Humans experience three phases in life, namely birth, marriage, and death. Nativity symbolizes the beginning of life, the moment when a new human being begins to breathe the air of the world. It is an event that brings great joy to the family and community, a symbol of hope and the future. Marriage as...

The purpose of this study is to investigate customer behavior regarding healthy and ecologically friendly food products. This study evaluates the amount of environmental concern, health consciousness, and attitudes about the purchase of environmentally friendly and nutritious food products. On the basis...

The black swan event has the characteristics of rarity and serious consequences. At present, the analysis of black swan events is generally preconceived (that is, the event is assumed to be a black swan event, and then the influence of the event is discussed), or whether it is a black swan event is directly...

The optimal management of hemodynamic disorders among critically ill patients requires an accurate assessment of hemodynamic status. Global End Diastolic Index (GEDI) is taken for a more reliable indicator of preload in critically ill patients than central venous pressure and doctors tend to arrange...

Background: Interleukin-6 (IL-6) was considered to be with the severity and mortality in COVID-19 patients, which implies a potential therapeutic target for treatment. We aimed to evaluate the safety and initial efficacy of Tocilizumab treatment for COVID-19 patients. Methods: In the retrospective study,...

Purpose: Delirium is a frequent occurrence amongst Intensive Care Unit (ICU) patients, but studies on its causes are sparse and its risk factors vary from disease to disease. Here, in this study, an attempt was made to investigate the factors associated with the prognosis of delirium in the ICU. Methods:...

This development research aims to develop Chinese digital teaching material for 10th-grade topic 个人 信息 [gèrén xìnxī] (self-introduction) based on flipbook. The research method in this development is the Research and Development (R & D) method using the DDD-E model. Following the development model...

The Programmed Cell Death 1 (PD-1)/Programmed Death Ligand 1 (PD-L1) Immune Checkpoint Inhibitors (ICIs), have become a hot spot in the field of cancer research and treatment, and bring new hope to patients with advanced tumors. But, in addition to enhancing the anti-tumor effect of T cells, PD-1/PD-L1...

The emergence of cultural resilience in the menus of the popular global fast-food chains of KFC and Starbucks from the view of an American visiting Indonesia, and vice versa, an Indonesian visiting in America is interesting to report. Utilizing CPAT (Cultural-Perception-Adaptation Theory) as a conceptual...

Sepsis is a life-threatening organ dysfunction caused by a deregulated host response to infection, and is the most common cause of death in the intensive care unit. Although the pathogenesis of sepsis has made substantial progress, the current clinical treatment of sepsis is basically symptomatic treatment,...