Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management

Session: Language and Communication

20 articles
Proceedings Article

Study on principles of English translation

Sun Xiuli
With the rapid development of economic globalization and China's reform and opening up, the importance of business English translation in international economic exchanges become increasingly prominent. Business English is a special purpose English, so other forms of business English translation and translation...
Proceedings Article

Research on Attribute-enforcement Association Model of Illocutionary Metonymy

Zou Chunling, Yu Fang
This paper aims at constructing the micro-level attribute enforcement association model, which a highly-specific and constrained attribute inferential model based on the amended version of the original IM and blending theory to improve the original macro-level metonymy operation. Specifically, this paper...
Proceedings Article

The Building of Speaking Right of Marxist Ideology in the Network Era

Chen Shengli
The network is a new field of ideology and culture blending and ideological conflict. Marxist ideology and value of science have not been obscured in the new media virtual space and time, but instead highlight the urgency and necessity of the construction of Marxist ideology right to speak. We should...
Proceedings Article

Related Issues Study to the Marxist Youth under the Communication Language Environment

Xu Xueping
Marxism youth is the youth of Marxism and Marxism of youth’s dialectical unity. Summarizing the basic experience of Marxist youth’s understanding premise, theoretical premise and spread process, and its communication body, communication content, communication methods and process, characteristic and need...
Proceedings Article

The Analysis of the Central Theme in Wolfe Novel of "Say Yes"

Yan Ke
the contemporary American writer Tobias Wolfe's short story "Say Yes", the Chinese translation is "say yes", the surface is about everyday dispute between a husband and wife, but the theme of the work has nothing to do with the marital relationship. In this paper, with the creative works and cultural...
Proceedings Article

Thoughts of Lin Yutang contribute on Translation

Zhang Huarong
Looking at today's translation industry, recognition of the value of his translation theory lack sufficient depth and intensity, and it has always been to the edge of alienation from the mainstream attitude. Lin Yutang's translation of the article attempts to make a new value concept and we find that...
Proceedings Article

Research on Library Innovation Service in Micro-era

Wang Zhigang
At present, various new mediarepresented bymicro-blog and wechat has lead us into the mirco-era. This paper gives the connotation of micro era concept and its characteristics, and then gives an analysis of library service innovation in micro-era, such as construction and micro group application, wechat...
Proceedings Article

The research of relationship between college English listening and learning styles

Huang Chunmiao
The relationship between college English listening and learning style suggests: listening scores showed strong field-independent learning style, and poor academic performance showed hybrid learning styles without actual meanings, especially independent type learning styles means a lot for college English...
Proceedings Article

Study of euphemistic expression of business English communication in Adaptation Theory Perspective

Du Liucheng
In business English euphemistic expression, methods are many and flexible, broader, it can effectively attract customers, promote products, and it is the primary means to seize business opportunities. Therefore, in today's competitive market environment, especially for business people, the flexible use...
Proceedings Article

Research on Data Mining in Social Networks based on User Features

Kong Liyun
this paper first introduces social network data sets, the definition of technology and the current situation and challenges in the research of social network, which introduces the research significance of multi-dimensional social network data sets. Then this paper introduces 3D social data acquisition...
Proceedings Article

Application of English Communicative Approach in English Teaching

Lv Aijuan
The communicative approach has developed into a world-scale English teaching theories and methods into the mainstream of contemporary international English teaching movement. Since the late 1970s, the introduction of the English teaching profession in China has produced an extensive and far-reaching...
Proceedings Article

A Primary Study on “Love” Motif in Western Poems

An Qiangmei, Mo Mo
There are too many well-known fabulous western poems with the theme of “love” and they have different ways to express. This paper summed up some representative western poems and analyzed their different visions of love. The author also compared the western love motif with Chinese traditional love view...
Proceedings Article

Conceptual Blending in Translation of English Neologisms

Zheng Jian-yu
As the progress of the globalization and the advancement of new technologies, there are more and more new members to the vocabulary of human language. When new words are translated into Chinese, there is more than mere translation that is going on. It is actually a very complicated cognitive process.Conceptual...
Proceedings Article

The Blang ethnic group’s traditional culture characteristics and its change tendency from the perspective of acculturation

Xi Chun-Ai, Yin Guo-Qing
Amid the trend of globalization, the traditional culture of ethnic groups with small populations face impact. Through analysis of the dispersed communities of the Blang ethnic groups in Shuang Jiang and Shi Dian, the traditional culture of basic necessities of the Blang ethnic groups are gradually lost...
Proceedings Article

Boundedness as a Condition of Sentence Completion

Zhou Changyin, Zhang Lingling
This paper aims to explore the relationship between boundedness and sentence completion. We found that it is the boundedness of eventualities instead of verb telicity that virtually affects and restricts sentence completion. Unboundedness and boundedness of eventualities are the underlying factors that...
Proceedings Article

Study on Mode of Brand Communication Based on Micro-message Public Platform

Zhang Julan
Micro-message marketing propagation has been widely recognized and accepted by most people, however, only a few domestic enterprises can successfully use micro-message as a means of marketing communication to conduct effective promotion of the brand, and most of the enterprises still can't find brand...
Proceedings Article

Detailed analysis on the new usage of Lei

Pu Qing-hong
With the advance of society and increasing versatility of social life, everyday language will inevitably be influenced. As a consequence, new words and new phrases are frequently created; existing words (phrases) are often twisted to express new meaning. While this language tendency brings up interest...
Proceedings Article

English face and Chinese li n/miànzi

Li Li
After consulting definitions as well as examples in dictionaries, and studying the research of Wang Li, Brown & Levinson, and other scholars in the field of Politeness, the author has found that Chinese face should not be divided into two types: li n and miànzi . Research evidence shows that the conceptualization...
Proceedings Article

The Inter-Culture Communication Based On The Glocalization Critical analysis on emphasizing local culture

Zhong Zhen, Zhang YaLing
Globalization has been the irreversible historical trend since 90s last century. And with this historic trend, the culture globalization shows the unique feature concerning to the “glocalization”. Within such a historic and social background, how to acquire the huger space for the inter-culture communication...
Proceedings Article

Research on Strengthening College Eng-lish Cooperative Learning under Network Environment

Xu Jinli
With the rapid development of information technology, network has been applied pervasively to teaching. However, in college English teaching, researches that put cooperative learning in the network environment are only a few to count. Based on the analysis of the implementation and current situations...