Proceedings of the 2017 World Conference on Management Science and Human Social Development (MSHSD 2017)

Session: Session 2: Education and Art

43 articles
Proceedings Article

On ESP Teaching Practice in China and Suggestions for Its Improvement

Yan Lin, Yu Yuan, Yuan Zhang, Juan Liu
The purpose of the paper is to review the ESP teaching practice in China and try to propose suggestions for its improvement. It begins with a general introduction to ESP, including the definition, purpose and characteristics, followed by detailed analyses of the teaching practice from the perspectives...
Proceedings Article

To Cultivate Students' Engineering Practice Ability in Software Engineering Teaching

Yue Gao, Shuying Zhang
The software engineering is a professional course whose theoretical, practical and engineering are very strong. It aims at cultivating students' practical ability and studies the contents of teaching content, teaching method and examination method of "software engineering" course, In order to meet the...
Proceedings Article

Creating a Learner-Centered Communicative Classroom to Help Learners Achieve Optimal Outcome

Yanying Yu, Yichen Liu
This paper mainly introduces an effective learner-centered communicative (LCC) classroom in teaching Oral Presentation (OP) to the English minors in the Foreign Language School of Xi'an Shiyou University. Details of the course, class activities, and strategies in oral presentation are discussed and illustrated....
Proceedings Article

Research on the Application of Flipped Classroom in Java Programming Experiment Teaching

Zhuo Li, Qi-xian Geng
Flipped classroom which changed the traditional teaching mode by way of reverse the process of knowledge transfer and knowledge internalization, is concerned and become a research focus of teaching reform in colleges and universities. Through analyzing the existing deficiency of Java programming curriculum...
Proceedings Article

An Analysis of Non-English Major Freshmen's Language Fossilization

Jiaoyan Yang, Xue Peng
The paper aims to probe into the causes of language fossilization based on classroom observation, interviews of non-English major freshmen and analysis of their errors made in their composition. In addition, the paper also attempts to present some effective counter-measures to help non-English major...
Proceedings Article

How to Develop Discourse-based Approach in Second Language Teaching

Yun Deng
This article intends to tell us how students can benefit from discourse-based language teaching through two carefully designed tasks. Due to the two listening and writing activities which are based on discourse approaches, students' listening, speaking, reading and writing competence will be strengthened...
Proceedings Article

A Study of New Solutions On English Listening Obstacles

Yang Liu, Yanjie Jin
As an essential component of English learning, listening is one of the most difficult task to many English majors. Based on questionnaires, practical learning and feedback from both the teachers and sophomore English majors in our university, after analyzing the restricting factors that cause English...
Proceedings Article

Teaching Practice of News English Listening Based on Digital Resources

Huiying Xie
The uniqueness of News English listening makes it become the most difficult part in English listening teaching. In view of the problems of teaching in our country, such as short teaching hours, plentiful teaching contents, single teaching mode and poor teaching effects, the author develops digital resources...
Proceedings Article

Construction of "654" Sending-teaching-to-the-Countryside Training Mode

Jingmei Yang
The task of the National Training Program mainly consists of two stages, i.e. Intensive Training and Sending-Teaching-to-the-Countryside Training. Through two years of practical exploration, the team has develop the "654"Sending-teaching-to-the-Countryside Training mode, namely six steps, five levels...
Proceedings Article

Task-based Language Teaching (TBLT) in Asian EFL classes: Challenges and Strategies

Yi Ji
The last two decades have witnessed an increasing and extensive application of task-based language teaching (TBLT) in the EFL classes around the Asian countries. Despite its popularity, however, there are a variety of studies exploring and displaying the challenges and problems in its implementation...
Proceedings Article

Genre-Based Approach in Teaching Business English

Sen Yuan
This paper mainly discusses the effective application of genre-based approach in teaching Business English based on the analysis of the students' needs in the Foreign Language School of Xi'an Shiyou University. A genre-based instruction is designed after the analyses of the learners, course material,...
Proceedings Article

Problems and Countermeasures of Female Career Development in Taiwan-funded Enterprises--Taking Huaian's Taiwan-funded Enterprises as an Example

Shuxian Liu
This study takes the female workers of Taiwan-funded enterprises in mainland as the research subject, through a special study female career development of Taiwan-funded enterprises in mainland, to understand the differences between them, and then summarize the existence of self-cognition of Taiwan-funded...
Proceedings Article

The Designing and Effects on the Application of POA in ESP Teaching

Xueqing Liu
The Production-oriented approach emphasizes learning with the effective output by optimizing its input. Based on POA, this paper intends to explore whether the implementation of production-oriented approach has a better effect on students' ESP production. Besides, it also tries to find out the ways and...
Proceedings Article

The Development of Online Education in Higher Education Industry of China

Yu Yuan, Juan Liu, Yuan Zhang, Yan Lin
The internet keeps updating our daily life including education methods. It is not necessary to sit in the classroom or attend the class in person to learn knowledge, lots of new methods of online teaching appeared these years which has impacted the higher education. Colleges and universities in China...
Proceedings Article

On the Infiltration of Ideological and Moral Education in Primary Mathematics Teaching

Qin Wang, JiangJing Xia
Primary school is the initial stage of the formation of a person's outlook on life, values and morality. During this period, the ideological and moral education of students is directly related to the students' ideological and moral standards and personality construction. Primary mathematics teaching...
Proceedings Article

Effects of the Continuation Tasks as a Predictor of Pragmatic Competence on Writing Proficiency

Jiajia Xia
The paper reports on an experimental research study aiming at investigating the effectiveness of employing the continuation tasks in developing EFL student' pragmatic writing skills. To assess the actual effect of the continuation tasks as a predictor of target language pragmatic competence on writing...
Proceedings Article

The Study of Shadowing Exercise on Improving Oral English Ability for Non-English Major College Students

Xiaolin Wang
Based on the SPSS results of the oral performance of 40 non-English major college students in an impromptu speech about a given topic, this empirical study focused on the effect of shadowing exercise on improving oral ability for non-English major college students. The shadowing exercise was employed...
Proceedings Article

Problems and Solutions of Case-based Teaching Method in Business Education

Juan Liu, Yu Yuan, Yuan Zhang, Yan Lin
In combination with the author's learning and teaching experience in UK and China with regard to case-based teaching, this paper emphasizes the significance and proposes common problems and solutions in the application of case-based teaching method in business education based on business courses of SQA-HND...
Proceedings Article

The Influence of Language Transfer on Vocational Students' English Learning

Nuan Wang
Vocational students usually have poor basic skills in English. The reason is that most of the students lived in remote villages, counties, towns in China. The atmosphere of English learning in these areas is not as good as that in cities, and English teaching levels and teaching resources are limited...
Proceedings Article

An Empirical Study of Role of Linguistic Contexts in Acquisition of English Idioms by Chinese EFL Learners

Xingjia Chong, Yuqing Huang
Many EFL learners can understand the meaning of an individual word, but they often failed to comprehend the whole sentence. On the basis of Nation's theory of context, the researcher conducted idiom tests and questionnaire to the subjects from Lanzhou City University, and found that the correct understanding...
Proceedings Article

Research on Teaching Reform of Programming Courses Based on Large Class Flipped Classroom

Zhuo Li, Qi-xian Geng
Facing the existing problems in the traditional teaching form in large classes of program courses teaching, the "Internet plus" technology and flipped classroom teaching mode are combined together. Aiming at the difficulties and key problems in large class flipped classroom teaching, flipped classroom...
Proceedings Article

Research on the Implementation of Stratified Teaching of Public English in Vocational Colleges

Nuan Wang
As the reform of public English teaching in vocational colleges in China, the credit hours of public English in vocational colleges have been shortened greatly. But many vocational colleges still require teachers to achieve the teaching efficiency in the past and improve the students' public English...
Proceedings Article

Exploring the Virtual Experiment Teaching of Computer Graphics

Xie-Qiu Zhao, Zai-yong Song, Feng Xiong
With the development of computer graphics, in order to enhance the effect of experiment teaching computer graphics, this paper puts forward the virtual experiment into experimental teaching process aimed at computer graphics algorithm complex problems, the virtual object associated with abstract objects...
Proceedings Article

The Based on Innovation credits to the Cultivation of Innovative Ability of Undergraduates

Jing Zhang, Na Li
It is based on the innovation credits to analyze credit system and construction, which are conducive to the cultivation of innovation and entrepreneurship ability, and consummate the innovation practice curriculum system, and formulate the innovation credit incentive policy, and encourage students to...
Proceedings Article

An Empirical Study of Peer Assessment in Public Speaking Class

Huiyu Ma, Yun Shen
As a new way of assessment, peer assessment has been increasingly applied in Second Language Teaching in modern times. This paper aims to adopt peer assessment in public speaking class and explore whether it has an influence on students' public speaking ability. Through analyzing their performance of...
Proceedings Article

Study on the Relationship between the Right Hemisphere and Language

Yulei Gao
It has long been accepted that the left hemisphere (LH) is the dominant hemisphere for language. Studies from cerebral lesion patients and normal subjects provide a large amount of evidence. While the current study sets out to explore the relationship between the right hemisphere (RH) and language. Reviewing...
Proceedings Article

Embedded Experiment Teaching Practice based on System Design

Tao Chi, Lei Wang
Embedded system experiment is an important experiment course of computer science and technology which need a wider range of knowledge, higher requirements for designers and wealth of practical experience. Most college students reflect the existing embedded experimental courses, which are boring and difficult...
Proceedings Article

Second Language Learning on Chinese Student's Influence in Learning Oral English

Xiaohui Wang, Yuehui Niu
Recent research shows that 53% of the student' s mistakes come from first language transfer. There are various conditions in the process of second language learning. Language transfer has commonly become the topic of the linguists who are interested in it. The more differences between the native language...
Proceedings Article

Possibility of Using Function Point Analysis in Project Evaluation

Tadeusz A. Grzeszczyk, Jacek Pelszynski
Function Point Analysis (FPA) is primarily used in size, complexity and cost (monetary or time-based) estimation of software projects. The overall objective of this paper is to present advantages and disadvantages of applying this method in the evaluation of various projects. The study and discussion...
Proceedings Article

How to Improve the University Legal Education

Xin Tang, Lishan Huang
There are many problems in the law education of China. However, the problems ultimately point to the weak contact between the law education and legal profession. So enhancing the connection between the two is a prescription for perfecting education of the university law and even cure the education of...
Proceedings Article

Design and development of the interactive courseware based on SCORM standard

Jing Yu, Hang Guo
The main requirements of the design and development of interactive courseware for distance learning system are discussed in the paper. Firstly the system structure of SCORM standard and its constitution are introduced, and then the advantages of constructing SCORM courseware are proposed. This paper...
Proceedings Article

Analysis of China Populism in the Context of New Media Development

Guannan E, Jing Yi
The concept of populism has had a long history. It is a political ideological trend, social movement and cultural mentality with historical recurrence. And it presents different characteristics in different historical development periods. The new media technology is different from traditional media experience,...
Proceedings Article

Chinese Ju and World Football

Lin Yang
According to the cultural form theory, this article studies the fact that Chinese Ju has been evolved into the modern football, as well as the premises and evolution process of such fact, thereby demonstrating how the Chinese Ju has been evoved into the world football, and become a modern game. Specifically,...
Proceedings Article

On the Change of Criticism Connotation of Consumption Alienation--From Marx's Consumption Alienation Criticism to Western Marxism's Consumption Alienation Criticism

Xiaying Lv
In Marx's age, the main form of alienation is labor alienation; consumption alienation is derived from labor alienation and appears as insufficient consumption. But as time went on, especially after the Second World War, the manifestation of consumption alienation changed from the alienation of insufficient...
Proceedings Article

Research on Risk Evaluation and Control of Inventory Pledge Financing

Daoyuan Ji, Xuelei Lin, Xun Kuang
Inventory pledge financing (IPF) risk assessment and control are the focuses of the inventory pledged financing business. This article is written from the banking point of view, which analyzes the risks of IPF business, establishes a three-level indicator system for the evaluation of IPF business, builds...
Proceedings Article

Research and Practice on Non-English Major Master Candidate English Hierarchical Teaching Reform

Chunfen Feng
This paper studied feasibility and achievements of ordinary college and university non-English major master candidate hierarchical English teaching and proposed the reform direction based on the 3-year hierarchical teaching practice centering on master candidates enrolled in 2010, 2011 and 2012 and the...
Proceedings Article

A National Security Study of Unisplendour's Attempted Western Digital Acquisition

Chanting Chen
This paper studies the Unisplendour's failed acquisition of Western Digital from the perspective of national security. It starts with the introduction of the aborted transaction, which is followed by the explanation of the nature and procedure of national security review. The third part of the article...
Proceedings Article

Review and Selection on Human Hypothesis in Higher education Management

Ninghe Geng, Junming Niu, Qi Tang
The human nature serves as the foundation and the direction of higher education management research, and always correlates to higher education management. And its reasonable interpretion is the logistic precondition of the theoretic system construction of overall higher education management. Various...
Proceedings Article

On Prosody Intelligence and Pedagogy for EFL learners in China

Yunhong Hou
Prosody intelligence is vital for EFL learners. In order to teach how to speak fluent English with less foreign accent, this paper reports Chinese EFL learners' prosody intelligence and discusses the pedagogy to improve the accuracy of Chinese EFL learners' pronunciation.
Proceedings Article

Internal Control, Cross-border Mergers, Cultural Integration and Merger Performance

Xin Jin, Bailing Hu
Select the 2015-2016 takeover of listed companies have already completed the merger of enterprises in transnational mergers and acquisitions as the sample, the system of internal control quality on the influence of culture integration in transnational merger and acquisition ability and performance of...
Proceedings Article

Study on the Pledge Rate of Inventory Pledge Financing Business Considering Financing Business Risks

Daoyuan Ji, Ruiping Gao, Xuelei Lin
A reasonable pledge rate is essential to risk control on inventory pledge financing (IPF). Value at Risk (VAR) method is often used to calculate the pledge rate, but the method reckoned without the business risk. this paper embeds the risk assessment value of IPF business into the VAR model, and get...
Proceedings Article

A study of Negative Transfer in Students' Vocabulary learning

Yuehui Niu, Xiaohui Wang
Language transfer has been a controversial topic in the field of second language acquisition. In recent years, scholars from home and abroad have studied the language transfer from different perspectives. They believe that language transfer is a complex cognitive process. Transfer is divided into positive...
Proceedings Article

Analysis on the Development Path of Chinese Film Industry from the Perspective of Cooperation-competition

Jianxun Wu, Jing Yi
Chinese film industry is in a period of rapid development, during the development process it is not only facing the impact of Hollywood and other foreign film industry, but also facing the snatch of market by variety domestic cross-border capital, as well as the existence of the fierce competition of...