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Proceedings Article
Digital Marketing Communications for Sustainable Company Development
Natalya Izakova, Larisa Kapustina, Elizaveta Makovkina, Kseniya Elkina
Companies’ sustainable development requires the use of digital marketing communications as the most effective means of interaction with the consumer. The article presents the method of selecting digital marketing communications based on the Rossiter-Percy matrix method. The study analyses the features...
Proceedings Article
Islam as a Rahmatan lil ‘alamin in Shaping Islamic Morality in the Millennial Generation
Yanti Yanti, Aida Hayani, Nur Kholik, Khanif Maksum, Imam Sayuti, Wahyu Kholis Prihantoro, Hairiyah Hairiyah
Islam as a religion of mercy for all creation (rahmatan lil ‘alamin) exists within society with great gentleness, capable of manifesting peace and tranquility for humanity and the entire universe, serving as a driving force to aid and guide the millennial generation in forming Islamic morality. Amidst...
Proceedings Article
A Weighted UTASTAR Method for the Multiple Criteria Decision Making with Interval Numbers
Wen-Tao Xiong, Jing Cheng
This paper presents a weighted UTASTAR (WUTASTAR) method to extend the conventional UTASTAR approach for the multiple criteria decision making(MCDM) problem with uncertain interval information. In this method, the criteria weights of all criteria are firstly used to normalize the performance values of...
Proceedings Article
Curriculums Reform of E-commerce and Advanced Language Program Design Based on Heuristic CDIO model
Hongsheng Xu, Ruiling Zhang
Heuristic teaching is to use a variety of teaching methods, and fully mobilize the students' motivation to learn, the enthusiasm a teaching type. The purpose of CDIO model is to build a set of curriculum system to train students to conceive, design, implementation, and operation of engineering systems,...
Proceedings Article
Effect of Alternative-set Information on Sequential Observation and Selection Behaviors
Qing-Shun Liu, Lin Liu, Xiao Qin, Wen Wei
Based on the completely rational decision-maker, it implies that no influence of alternative-set information on search behavior for the optimal search model of sequential observation and selection. However, in the real life the search number would be regular verify because of the uncertainty perception...
Proceedings Article
Research on Enterprise Employee Demand Recognition Model Based on Kano and QFD
Ting Wang, Wei Wang, Yutong Li, Guoxing Zhang
In this paper, the Kano model is modified by two-factor theory and Maslow's demand hierarchy theory, and set up construct HR-Kano model, than using the HR-Kano model to analyze the relationship between staff satisfaction and incentive policies, determine the type of staff requirements. an broader rating...
Proceedings Article
Vehicle Monitoring Based On Taillight Detection
Xiaohua Shu, Liming Liu, Xiaowei Long, Pei Shu
In order to solve the detection of the vehicle at night, a novel vehicle detection method is proposed. According to the lane to be detected, the appropriate detection region and virtual coil should be set. In the detection region, vehicle taillights would be detected and matched, and taillights together...
Proceedings Article
Study of fragment in different shapes oblique penetration on circular tube
Xuefei Fan, Weibing Li, Guili Zhu, Xiaoming Wang
LS-DYNA finite element software was used to set up the computational model of fragment oblique penetration on circular tube, the dynamic process of cylindrical, spherical and cubic fragment penetration on circular tube was simulated under different working conditions, acquired the damage characteristics...
Proceedings Article
Practical Discussion of Dialogue-based Teaching Model in College English Teaching
Caiyun Zhang
This paper is to discuss the dialogue-based teaching model in College English teaching. Generally, there are some common types of dialogue teaching-Teacher-Student Dialogue, Student-Text Dialogue, Teacher-Text Dialogue, Student-Student Dialogue, Teacher's Self-dialogue and Students' Self-dialogue. To...
Proceedings Article
Research on Two-shot Reclosing Technology of UHV AC/DC Interconnected Power Grid Based on Off Line Simulation
Yimin Liu, Juan Du, Fei Cao, Liming Su, Rui Yu, Ning Wang
In AC/DC interconnected power system, when the important AC transmission lines have faults and power supply is broken, the safe and stable operation of power grid will be seriously threatened. At present, one-shot auto-reclose is widely used in high voltage transmission lines. In order to enhance the...
Proceedings Article
Innovations as factor of sustainable development of economic systems
Sergey Serebrennikov, Gabdellahat Latfullin, Igor Musayelyan, Albert Stulovsky, Sergey Kharitonov
t–Modern emphasis on the management of economic systems predetermined the need for increased attention to the problems of applying a variety of approaches to identifying innovation processes as factors contributing to the development of socio-economic relations, both at the level of the national economy...
Proceedings Article
Effectiveness of Free Weight Exercise And Super Set Machine System on Strength and Muscle Hypertrophy
Mr Hadi, Mr Soegiyanto, Setyo Rahayu, Hari Setiono
Muscle hyperthropy is an indicator of muscle strength . Super set system as media in maximizing on weight training. Free burden is generally preferred over machines by athletes for strength training because they involve the incorporation of muscle mass and require greater stabilization. The use of free...
Proceedings Article
How University Students’ “Double Chuang” (Innovation and Entrepreneurship) Steps Out from “Three Highs” and “Three Lows”? -- Based on the Research of Universities in Jiangxi, Zhejiang and Hubei
Xiaoyuan Li, Siman Deng
This paper, through the investigation of college students and entrepreneurship graduates in Jiangxi, Zhejiang, Hubei and other provinces, found the “three highs” and “three lows” phenomenon of university students’ “Double Chuang” and “Four restricts” that stop university students from doing “Double Chuang”....
Proceedings Article
Workload Partitioning Algorithm Based on Performance Curve of GPU in Heterogeneous Platforms
Hongyu Yang, Hui Chen, Chengming Li, Qingshan Jiang, Xueyuan Cai
With the development of GPU's general computing power, hybrid systems composed of multi-core CPU and GPU are becoming more and more popular in data parallel applications. Because the performance of GPU is related to the magnitude of the load received, effective load allocation methods are very important...
Proceedings Article
Issues of Improving the Accuracy of Demand and Sales Forecasting Using Decomposition of Components and Fuzzy Error Estimation
Leonid Mylnikov, Dmitrii Vershinin, Artur Mikhailov
The efficiency of production and sales systems focused on public markets and the enlargement of variable parts of the orders depends on the accuracy of demand and forecasting and planning of production volumes. To tackle the problem of improving the forecasting accuracy of time series in this paper we...
Proceedings Article
Four Factors Based on Government Regulation Number 23 of 2018 Affecting the Compliance with Taxation Small and Medium Enterprises
Juniarti Juniarti, Yuyun Anggrahini
The government has issued a new provision on income tax on micro, small and medium enterprises, namely income tax on income from businesses that are received or obtained by taxpayers who have certain gross circulation. Where points are set out in the government regulation there is a reduction in tariffs,...
Proceedings Article
New Sincerity VS Irony: Analysis of the Existing Cultural and Political Discourses in the Media Space
Alexander Sokolov, Polina Shabrova
The paper considers the issue of relatively recently appeared trend called “New Sincerity” and its significance in cultural and political discourses. Tracing the becoming of New Sincerity as a cultural paradigm, it’s stated to say that it cannot be excluded from larger cultural debate on the crisis of...
Proceedings Article
The Effectiveness of Virtual Trials for Criminal Proceeding as an Effort to Mitigate the Spread of Corona Virus During the Covid-19 Pandemic
Fadilla Jamila, Melantik Rompegading, Wahyu Hidayat
The first case of Covid-19 in Indonesia was found on 2 March 2020. Although enforcing health protocol is essential in this situation, the law enforcement to the community could not be set aside, especially for criminal proceeding highly related to human rights. Therefore, following the rise of the domestic...
Series: Advances in Engineering Research
Proceedings Article
PLTS Design as Secondary Power Supply of Tower R.67 Mount Gending Resort Sintelis Kalibaru Banyuwangi
Anggranini Harnum Rahmawati, Teguh Arifianto, Yuwono Wiarco, Sunaryo
Electricity plays a crucial role for a better operation in railways. Therefore, it is necessary to maintain the electricity to run continuously without disrupting the network. Tower R.67 of Mount Gending serves as the base station tower, located in the area of Sintelis Kalibaru Resort, which utilized...
Series: Advances in Engineering Research
Proceedings Article
A Practical Method for Multi-stage Fault Location of Distribution Network with Incomplete Measurement
Jing Zhang, Junqing Gao, Junkai Ge, Xiang Hu, Shuyan Xiao, Yu Su
This paper is to propose a practical method for two-step fault location of distribution network with incomplete measurement. In the first step, the Ant Colony Optimization Algorithm (ACO) which is applied for location in measurement areas is used to locate in the whole networks. In the second step, the...
Proceedings Article
Electric-shock Safeguard System for Maintenance of the Transmission Line Using Virtual Fence and GPS Positioning
Jiaying Li, Yi Zhang, Chengzhang Jin
In order to avoid the electric shock accident in the process of line maintenance, this paper designs a set of electric-shock safeguard system using virtual fence and GPS positioning service. The system set up a virtual fence in the server side at first, then it compares fence information with real-time...
Proceedings Article
Research and Practice of Innovative Talents based on the Internet of Things Competition Mechanism
Baoling Qin
The essay introduces the significance, method and application effects of innovative talents based on The Internet of things competitions. Analysis begins with the reform of teaching model on a basis of The Internet of things competition mechanism. By creating a platform of The Internet of things competitions,...
Proceedings Article
Big Data for Big Problems-Climate Change, Water Availability, and Food Safety
Walter Armbruster, Margaret MacDonell
Agriculture and the food supply chain face big problems related to climate change, water availability and food safety that challenge the ability to provide safe and affordable food security for the burgeoning world population. Applying data analytics to improve agricultural productivity involves a number...
Proceedings Article
Improvement Research on Computer Assistant Proverb Translation
Jian-yu Zheng, Zi-Cheng Lan, Zhi-Qing Zhang, Chun-Li Liu, Hao-Ting Li, Si-Zhe Hou
The thesis focuses on the efficiency problem caused by the unordered reference version provided by CAT software when calling the translation memory database. The BP neural network is used to study the connection between the translator’s background and his/her preference for the goal of providing translators...
Proceedings Article
Integration of Islamic Values in Elementary School
Nurdyansyah Nurdyansyah, Moch. Bahak Udin By Arifin
the ideal education should to develop (tarbiyah) potential (fitrah) students become precious human. During this time the reality of Islamic education trapped in problem of secularization dichotomy and sacralization education. Religion is define as something that take care of worship which set aside of...
Proceedings Article
Integrating Technological Pedagogical and Content Knowledge (TPACK) with Gamification: Emerging Pedagogical Approach for Developing Creative Skills in English Language
Benjamart Tanthong, Jirutthitikan Pimvichai
In this article, the researchers reviewed the literature related to Gamification and Technological Pedagogical and Content Knowledge (TPACK) in order to develop creative sills in teaching English language for Grade 8 students. The researchers came up with the key characteristics of Gamification. Then,...
Series: Advances in Engineering Research
Proceedings Article
A Fuzzy Assessment Index System on Undergraduates' Employment Quality
Feng Du
With the highly development of China's economy and the popularization of higher education, the employment situation has never been so serious for college graduates due to various factors. Therefore, improving the quality of cultivating talents and fostering high-quality talents has turned to be the core...
Proceedings Article
Predicting Television Ratings and Its Application to Taiwan Cable TV Channels
Hui-Ling Huang, Hua-Chin Lee, Li-Sun Shu, Shih-Chung Lai, Tse-Ming Tsai, Shih-Chun Chou, Bo-fu Liu, Yun-Ju Yin, Hong-An Chen, Shinn-Ying Ho
Using forecast television network ratings, television executives estimate a price to sell time to advertisers. TV rating is an important feedback mechanism because its results greatly affect the immense profits of TV companies, advertisers, and program producers. Therefore, how to select the samples...
Proceedings Article
The Harmony and Strategy of Chinese Basketball Association
Junhao Zhao, Guanghui Guo
This study discussed the harmony of Chinese Basketball Association (CBA). We found that inharmonious factors include the audiences violence, athletes violence, referees’ qualification and black whistle. Based on these studies we proposed several strategies for creating harmonious competition: the Basketball...
Series: Advances in Engineering Research
Proceedings Article
Diffraction of SH Waves by an Elliptic Inclusion with Partially Debonded Region in Bi-Material Half Space
Xiaohao Ding, Hui Qi
Base on elastodynamics, complex function method with mapping function and Green's function method are used to investigate the scattering of SH waves by an elliptic inclusion with a partially debonded region. The bi-material half space is divided into two parts along the vertical interface to investigate...
Series: Advances in Engineering Research
Proceedings Article
Optimization of the Inventory Control Model of Auto Enterprise Parts Based on AHP
Xuelian Wang, Xiaoling Li
1. Objective: In order to solve inventory control problems of auto parts in automobile industry, such as overstock, stock capital was exorbitant and so on;2. Methods: Value, stock out loss degree, purchasing lead time, profit rate and demand rate were selected as the evaluation criterion. At the same...
Proceedings Article
Lifetime prediction of nitrile rubber under compression stress in transformer oil
Yi-Hua Qian, Hong-Zhao Xiao, Ming-Hao Nie, Yao-Hong Zhao, Yun-Bai Luo, Shu-Ling Gong
The aging tests of nitrile rubber were carried on in transformer oil, and under compression in transformer oil. The effects of compression stress on the thermal aging behaviors of nitrile rubber were studied by mechanical property measurements. The variations of physical properties during the ageing...
Proceedings Article
Territorial recreational systems and sustainable development
Liudmyla Arkhypova, Natalia Fomenko, Irina Kinash, Olena Golovnia
In this paper, the functional properties of the recreational environment are substantiated using the example of biosphere ecological concept and ecosystem’s framework approach for the sustainable development of territorial recreation systems (TRS). In the issue of the sustainable development of TRS,...
Proceedings Article
Research and Practice on the Construction of Digital Manufacturing Maker Laboratory
Mo Weijian, Li Weilin, Li Guocheng, Li Jia
This paper mainly explains how to explore and propose a maker education model suitable for colleges and universities, how to set up a team of maker teachers, develop teaching resources and establish the first university maker laboratory in Guangdong, and how to offer interdisciplinary creative design...
Proceedings Article
Assessing Emotional Intelligence Factors and Employees Commitment to Change
Norfadzilah Abd Razak, Faizuniah Pangil
This paper focused on emotional intelli-gence factors influenced individual com-mitment towards organization change. A survey was conducted among 144 administrative staffs in Universiti Utara Malaysia which is currently going through series of changes. Multiple regression analysis revealed self emotions...
Proceedings Article
On Reform and Innovation of Ideological and Political Teaching in Higher Vocational Colleges
Fengzhi Huang
Under the background of the new education and teaching, the reform and innovation is very necessary in the teaching of ideological and political courses. On the one hand, the current situation of ideological and political education and teaching is no longer in line with the expected situation of education...
Proceedings Article
The Innovative Development of Industrial Production in the Digital Economy of Russia
Oksana E. Ivanova, Mikhail S. Abrashkin, Martin Sikyr, Yury V. Daneykin
The sustained competitiveness of industrial enterprises is determined by their ability to constantly innovate their methods, products and services. The article analyzes the innovative activity of individual Russian industrial enterprises and proposes strategic priorities for the innovative development...
Proceedings Article
Research of Homo-Wife’ Sociosexual Issues Based on the Dear Ex
Sihao Pan
With the global depathologization of homosexuality, more and more Chinese-language filmmakers are using films to speak out for gay groups and fight for their rights. However, homo-wives, as a derivative group of the gay group, are often the unseen foil in gay films. This article explores and analyzes...
Proceedings Article
Thematic research trends in education for English Language Proficiency: A bibliometric study from 2015 to 2023
Fina Rifqiyah, Nabilah Hasan, Heri Retnawati
The global demand for English proficiency among educators has never been greater, yet most English teachers worldwide speak English as a second or third language, not as a first language. Many educators need help to meet English proficiency benchmarks set by their employers, raising questions about the...
Proceedings Article
A Multiobjective Evolutionary Approach to a Medium- Sized Multicriteria Ranking Problem A Multiobjective Evolutionary Approach to a Medium- Sized Multicriteria Ranking Problem
Juan Carlos Leyva López, Jesús Jaime Solano Noriega, Diego Alonso Gastélum Chavira, Maria De los Dolores Sánchez Castañeda
The framework of multiobjective optimization is used to tackle the multicriteria ranking problem. The conceptual advantages of the multiobjective formulation are discussed and a new multiobjective evolutionary algorithm is introduced with the purpose of transforming a known valued outranking relation...
Series: Advances in Engineering Research
Proceedings Article
Application Research of FRP Composite Material for Building Based on Test Evaluation
Liang Yu, Xiang-Mei Ren, Mao-De Li
Glass fiber reinforced plastics of composite material briefly as FRP, with the properties of high strength, light, corrosion preventive, easy to be Processing convenience and industrialization, which is applied in many fields. Although it has been applied in building, only to small element or unit such...
Proceedings Article
Multi-Relay Selection Algorithm for Optimizing Symbol Error Rate and Network Lifetime
Zhenchao Wang, Yan Li, Xiaolei Yuan
In order to jointly optimize the performance of symbol error rate (SER) and network lifetime (NL) in cooperative communications, an efficient multi-relay selection algorithm (JOMRS) based on statistics channel gain (SCG) and node residual energy (NRE) is put forward. Firstly, this algorithm obtains the...
Proceedings Article
Society and Economy in Digitalization Era
Elena Osipova, Elena Shirikhina
A technological structure is a set of technologies that are characteristic of a certain level of production development. Now we are on the threshold of the 6th technological mode, which is just beginning to emerge in developed countries. Its characteristic feature is the improvement of nano-and biotechnology,...
Proceedings Article
The Cultivation of Student’s Critical Thinking Skills Based on English Reading Contest: A Case Study
Fenghuang Zeng
It is urgent to foster students’ critical thinking in learning English, since the importance of critical thinking has been stressed and the absence of it has been noticed. One of the main purposes of “FLTRP•CUP” English Reading Contest is to foster contestants’ critical thinking. This paper works out...
Proceedings Article
The Employee Benefits Pay Mix Of Elderly Workers in The Hotel Business in Pattaya, Thailand
Wanvicechanee Tanoamchard
This research aimed at proposing the employee’s benefits pay mix for elderly employees in the hotel business. The purposes of this study are to survey the needs for employee benefits of elderly workers in the hotel business, and to suggest the mix of benefit pay plans regarding the needs from an empirical...
Proceedings Article
Сultural Hybridity of Internet Communication (on the Material of Instagram Messages)
Larisa Shchipitsina
The paper aims at investigating cultural hybridity on the Internet. Cultural hybridity is considered as one of the hybridity types developed in the conditions of a new communication channel and is understood as simultaneous use of different languages in the same text. It exists both as code-switching...
Proceedings Article
Comparison of Trademark Laws as Fiduciary Guarantee Objects
Anis Mashdurohatun, Gunarto Gunarto
With the increasing of goods and services, in line with the increasing of national economic growth. Some of the countries which the economic activity and trade is no longer rely on products derived from natural resources, but rely more on human intellectual ability, especially products of intellectual...
Proceedings Article
A Novel Algorithm for Predicting '-barrel outer Membrane Proteins using ACO-based Hyper-parameter Selection for LS-SVMs
Guangming Xian, Biqing-Zeng Xian
An ACO-based hyper-parameter selection for least squares support vector machines (LS-SVMs) was trained to predict the topology of transmembrane ' strands proteins. It should be stressed that it is very important to do a careful model selection of the tuning parameters for LS-SVM. In this paper, a novel...
Proceedings Article
The Interplay Between Meta-Cognitive Strategy and Self-Regulation in English Reading Comprehension
Nurul Lailatul Khusniyah
The purpose of this study was to find out the influence cognitive and metacognitive strategies and self-regulation on English reading comprehension learning. This study used a quantitative approach with experimental methods. It used a treatment pattern by level 2 × 2 design. The process of collecting...
Proceedings Article
Research on the Generation Mechanism of Network Public Opinion Inversion from the Perspective of Information Ecology
Ying Xiong
The frequent occurrence of online public opinion reversals poses a severe challenge to public opinion governance. Understanding the mechanisms behind these reversals and deepening our knowledge of them is conducive to enhancing the supervision and guidance of online public opinion. This paper constructs...