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8357 articles

Digital Marketing Communications for Sustainable Company Development

Natalya Izakova, Larisa Kapustina, Elizaveta Makovkina, Kseniya Elkina
Companies’ sustainable development requires the use of digital marketing communications as the most effective means of interaction with the consumer. The article presents the method of selecting digital marketing communications based on the Rossiter-Percy matrix method. The study analyses the features...

Islam as a Rahmatan lil ‘alamin in Shaping Islamic Morality in the Millennial Generation

Yanti Yanti, Aida Hayani, Nur Kholik, Khanif Maksum, Imam Sayuti, Wahyu Kholis Prihantoro, Hairiyah Hairiyah
Islam as a religion of mercy for all creation (rahmatan lil ‘alamin) exists within society with great gentleness, capable of manifesting peace and tranquility for humanity and the entire universe, serving as a driving force to aid and guide the millennial generation in forming Islamic morality. Amidst...

A Weighted UTASTAR Method for the Multiple Criteria Decision Making with Interval Numbers

Wen-Tao Xiong, Jing Cheng
This paper presents a weighted UTASTAR (WUTASTAR) method to extend the conventional UTASTAR approach for the multiple criteria decision making(MCDM) problem with uncertain interval information. In this method, the criteria weights of all criteria are firstly used to normalize the performance values of...
Proceedings Article

Curriculums Reform of E-commerce and Advanced Language Program Design Based on Heuristic CDIO model

Hongsheng Xu, Ruiling Zhang
Heuristic teaching is to use a variety of teaching methods, and fully mobilize the students' motivation to learn, the enthusiasm a teaching type. The purpose of CDIO model is to build a set of curriculum system to train students to conceive, design, implementation, and operation of engineering systems,...

Effect of Alternative-set Information on Sequential Observation and Selection Behaviors

Qing-Shun Liu, Lin Liu, Xiao Qin, Wen Wei
Based on the completely rational decision-maker, it implies that no influence of alternative-set information on search behavior for the optimal search model of sequential observation and selection. However, in the real life the search number would be regular verify because of the uncertainty perception...

Research on Enterprise Employee Demand Recognition Model Based on Kano and QFD

Ting Wang, Wei Wang, Yutong Li, Guoxing Zhang
In this paper, the Kano model is modified by two-factor theory and Maslow's demand hierarchy theory, and set up construct HR-Kano model, than using the HR-Kano model to analyze the relationship between staff satisfaction and incentive policies, determine the type of staff requirements. an broader rating...
Proceedings Article

Vehicle Monitoring Based On Taillight Detection

Xiaohua Shu, Liming Liu, Xiaowei Long, Pei Shu
In order to solve the detection of the vehicle at night, a novel vehicle detection method is proposed. According to the lane to be detected, the appropriate detection region and virtual coil should be set. In the detection region, vehicle taillights would be detected and matched, and taillights together...
Proceedings Article

Study of fragment in different shapes oblique penetration on circular tube

Xuefei Fan, Weibing Li, Guili Zhu, Xiaoming Wang
LS-DYNA finite element software was used to set up the computational model of fragment oblique penetration on circular tube, the dynamic process of cylindrical, spherical and cubic fragment penetration on circular tube was simulated under different working conditions, acquired the damage characteristics...

Practical Discussion of Dialogue-based Teaching Model in College English Teaching

Caiyun Zhang
This paper is to discuss the dialogue-based teaching model in College English teaching. Generally, there are some common types of dialogue teaching-Teacher-Student Dialogue, Student-Text Dialogue, Teacher-Text Dialogue, Student-Student Dialogue, Teacher's Self-dialogue and Students' Self-dialogue. To...
Proceedings Article

Research on Two-shot Reclosing Technology of UHV AC/DC Interconnected Power Grid Based on Off Line Simulation

Yimin Liu, Juan Du, Fei Cao, Liming Su, Rui Yu, Ning Wang
In AC/DC interconnected power system, when the important AC transmission lines have faults and power supply is broken, the safe and stable operation of power grid will be seriously threatened. At present, one-shot auto-reclose is widely used in high voltage transmission lines. In order to enhance the...

Innovations as factor of sustainable development of economic systems

Sergey Serebrennikov, Gabdellahat Latfullin, Igor Musayelyan, Albert Stulovsky, Sergey Kharitonov
t–Modern emphasis on the management of economic systems predetermined the need for increased attention to the problems of applying a variety of approaches to identifying innovation processes as factors contributing to the development of socio-economic relations, both at the level of the national economy...

Effectiveness of Free Weight Exercise And Super Set Machine System on Strength and Muscle Hypertrophy

Mr Hadi, Mr Soegiyanto, Setyo Rahayu, Hari Setiono
Muscle hyperthropy is an indicator of muscle strength . Super set system as media in maximizing on weight training. Free burden is generally preferred over machines by athletes for strength training because they involve the incorporation of muscle mass and require greater stabilization. The use of free...

How University Students’ “Double Chuang” (Innovation and Entrepreneurship) Steps Out from “Three Highs” and “Three Lows”? -- Based on the Research of Universities in Jiangxi, Zhejiang and Hubei

Xiaoyuan Li, Siman Deng
This paper, through the investigation of college students and entrepreneurship graduates in Jiangxi, Zhejiang, Hubei and other provinces, found the “three highs” and “three lows” phenomenon of university students’ “Double Chuang” and “Four restricts” that stop university students from doing “Double Chuang”....
Proceedings Article

Workload Partitioning Algorithm Based on Performance Curve of GPU in Heterogeneous Platforms

Hongyu Yang, Hui Chen, Chengming Li, Qingshan Jiang, Xueyuan Cai
With the development of GPU's general computing power, hybrid systems composed of multi-core CPU and GPU are becoming more and more popular in data parallel applications. Because the performance of GPU is related to the magnitude of the load received, effective load allocation methods are very important...
Proceedings Article

Issues of Improving the Accuracy of Demand and Sales Forecasting Using Decomposition of Components and Fuzzy Error Estimation

Leonid Mylnikov, Dmitrii Vershinin, Artur Mikhailov
The efficiency of production and sales systems focused on public markets and the enlargement of variable parts of the orders depends on the accuracy of demand and forecasting and planning of production volumes. To tackle the problem of improving the forecasting accuracy of time series in this paper we...

Four Factors Based on Government Regulation Number 23 of 2018 Affecting the Compliance with Taxation Small and Medium Enterprises

Juniarti Juniarti, Yuyun Anggrahini
The government has issued a new provision on income tax on micro, small and medium enterprises, namely income tax on income from businesses that are received or obtained by taxpayers who have certain gross circulation. Where points are set out in the government regulation there is a reduction in tariffs,...

New Sincerity VS Irony: Analysis of the Existing Cultural and Political Discourses in the Media Space

Alexander Sokolov, Polina Shabrova
The paper considers the issue of relatively recently appeared trend called “New Sincerity” and its significance in cultural and political discourses. Tracing the becoming of New Sincerity as a cultural paradigm, it’s stated to say that it cannot be excluded from larger cultural debate on the crisis of...

The Effectiveness of Virtual Trials for Criminal Proceeding as an Effort to Mitigate the Spread of Corona Virus During the Covid-19 Pandemic

Fadilla Jamila, Melantik Rompegading, Wahyu Hidayat
The first case of Covid-19 in Indonesia was found on 2 March 2020. Although enforcing health protocol is essential in this situation, the law enforcement to the community could not be set aside, especially for criminal proceeding highly related to human rights. Therefore, following the rise of the domestic...
Proceedings Article

PLTS Design as Secondary Power Supply of Tower R.67 Mount Gending Resort Sintelis Kalibaru Banyuwangi

Anggranini Harnum Rahmawati, Teguh Arifianto, Yuwono Wiarco, Sunaryo
Electricity plays a crucial role for a better operation in railways. Therefore, it is necessary to maintain the electricity to run continuously without disrupting the network. Tower R.67 of Mount Gending serves as the base station tower, located in the area of Sintelis Kalibaru Resort, which utilized...
Proceedings Article

A Practical Method for Multi-stage Fault Location of Distribution Network with Incomplete Measurement

Jing Zhang, Junqing Gao, Junkai Ge, Xiang Hu, Shuyan Xiao, Yu Su
This paper is to propose a practical method for two-step fault location of distribution network with incomplete measurement. In the first step, the Ant Colony Optimization Algorithm (ACO) which is applied for location in measurement areas is used to locate in the whole networks. In the second step, the...
Proceedings Article

Electric-shock Safeguard System for Maintenance of the Transmission Line Using Virtual Fence and GPS Positioning

Jiaying Li, Yi Zhang, Chengzhang Jin
In order to avoid the electric shock accident in the process of line maintenance, this paper designs a set of electric-shock safeguard system using virtual fence and GPS positioning service. The system set up a virtual fence in the server side at first, then it compares fence information with real-time...

Research and Practice of Innovative Talents based on the Internet of Things Competition Mechanism

Baoling Qin
The essay introduces the significance, method and application effects of innovative talents based on The Internet of things competitions. Analysis begins with the reform of teaching model on a basis of The Internet of things competition mechanism. By creating a platform of The Internet of things competitions,...
Proceedings Article

Big Data for Big Problems-Climate Change, Water Availability, and Food Safety

Walter Armbruster, Margaret MacDonell
Agriculture and the food supply chain face big problems related to climate change, water availability and food safety that challenge the ability to provide safe and affordable food security for the burgeoning world population. Applying data analytics to improve agricultural productivity involves a number...

Improvement Research on Computer Assistant Proverb Translation

Jian-yu Zheng, Zi-Cheng Lan, Zhi-Qing Zhang, Chun-Li Liu, Hao-Ting Li, Si-Zhe Hou
The thesis focuses on the efficiency problem caused by the unordered reference version provided by CAT software when calling the translation memory database. The BP neural network is used to study the connection between the translator’s background and his/her preference for the goal of providing translators...

Integration of Islamic Values in Elementary School

Nurdyansyah Nurdyansyah, Moch. Bahak Udin By Arifin
the ideal education should to develop (tarbiyah) potential (fitrah) students become precious human. During this time the reality of Islamic education trapped in problem of secularization dichotomy and sacralization education. Religion is define as something that take care of worship which set aside of...

Integrating Technological Pedagogical and Content Knowledge (TPACK) with Gamification: Emerging Pedagogical Approach for Developing Creative Skills in English Language

Benjamart Tanthong, Jirutthitikan Pimvichai
In this article, the researchers reviewed the literature related to Gamification and Technological Pedagogical and Content Knowledge (TPACK) in order to develop creative sills in teaching English language for Grade 8 students. The researchers came up with the key characteristics of Gamification. Then,...
Proceedings Article

A Fuzzy Assessment Index System on Undergraduates' Employment Quality

Feng Du
With the highly development of China's economy and the popularization of higher education, the employment situation has never been so serious for college graduates due to various factors. Therefore, improving the quality of cultivating talents and fostering high-quality talents has turned to be the core...
Proceedings Article

Predicting Television Ratings and Its Application to Taiwan Cable TV Channels

Hui-Ling Huang, Hua-Chin Lee, Li-Sun Shu, Shih-Chung Lai, Tse-Ming Tsai, Shih-Chun Chou, Bo-fu Liu, Yun-Ju Yin, Hong-An Chen, Shinn-Ying Ho
Using forecast television network ratings, television executives estimate a price to sell time to advertisers. TV rating is an important feedback mechanism because its results greatly affect the immense profits of TV companies, advertisers, and program producers. Therefore, how to select the samples...
Proceedings Article

The Harmony and Strategy of Chinese Basketball Association

Junhao Zhao, Guanghui Guo
This study discussed the harmony of Chinese Basketball Association (CBA). We found that inharmonious factors include the audiences violence, athletes violence, referees’ qualification and black whistle. Based on these studies we proposed several strategies for creating harmonious competition: the Basketball...
Proceedings Article

Diffraction of SH Waves by an Elliptic Inclusion with Partially Debonded Region in Bi-Material Half Space

Xiaohao Ding, Hui Qi
Base on elastodynamics, complex function method with mapping function and Green's function method are used to investigate the scattering of SH waves by an elliptic inclusion with a partially debonded region. The bi-material half space is divided into two parts along the vertical interface to investigate...
Proceedings Article

Optimization of the Inventory Control Model of Auto Enterprise Parts Based on AHP

Xuelian Wang, Xiaoling Li
1. Objective: In order to solve inventory control problems of auto parts in automobile industry, such as overstock, stock capital was exorbitant and so on;2. Methods: Value, stock out loss degree, purchasing lead time, profit rate and demand rate were selected as the evaluation criterion. At the same...
Proceedings Article

Lifetime prediction of nitrile rubber under compression stress in transformer oil

Yi-Hua Qian, Hong-Zhao Xiao, Ming-Hao Nie, Yao-Hong Zhao, Yun-Bai Luo, Shu-Ling Gong
The aging tests of nitrile rubber were carried on in transformer oil, and under compression in transformer oil. The effects of compression stress on the thermal aging behaviors of nitrile rubber were studied by mechanical property measurements. The variations of physical properties during the ageing...

Territorial recreational systems and sustainable development

Liudmyla Arkhypova, Natalia Fomenko, Irina Kinash, Olena Golovnia
In this paper, the functional properties of the recreational environment are substantiated using the example of biosphere ecological concept and ecosystem’s framework approach for the sustainable development of territorial recreation systems (TRS). In the issue of the sustainable development of TRS,...

Research and Practice on the Construction of Digital Manufacturing Maker Laboratory

Mo Weijian, Li Weilin, Li Guocheng, Li Jia
This paper mainly explains how to explore and propose a maker education model suitable for colleges and universities, how to set up a team of maker teachers, develop teaching resources and establish the first university maker laboratory in Guangdong, and how to offer interdisciplinary creative design...
Proceedings Article

Assessing Emotional Intelligence Factors and Employees Commitment to Change

Norfadzilah Abd Razak, Faizuniah Pangil
This paper focused on emotional intelli-gence factors influenced individual com-mitment towards organization change. A survey was conducted among 144 administrative staffs in Universiti Utara Malaysia which is currently going through series of changes. Multiple regression analysis revealed self emotions...

On Reform and Innovation of Ideological and Political Teaching in Higher Vocational Colleges

Fengzhi Huang
Under the background of the new education and teaching, the reform and innovation is very necessary in the teaching of ideological and political courses. On the one hand, the current situation of ideological and political education and teaching is no longer in line with the expected situation of education...

The Innovative Development of Industrial Production in the Digital Economy of Russia

Oksana E. Ivanova, Mikhail S. Abrashkin, Martin Sikyr, Yury V. Daneykin
The sustained competitiveness of industrial enterprises is determined by their ability to constantly innovate their methods, products and services. The article analyzes the innovative activity of individual Russian industrial enterprises and proposes strategic priorities for the innovative development...

Research of Homo-Wife’ Sociosexual Issues Based on the Dear Ex

Sihao Pan
With the global depathologization of homosexuality, more and more Chinese-language filmmakers are using films to speak out for gay groups and fight for their rights. However, homo-wives, as a derivative group of the gay group, are often the unseen foil in gay films. This article explores and analyzes...

Thematic research trends in education for English Language Proficiency: A bibliometric study from 2015 to 2023

Fina Rifqiyah, Nabilah Hasan, Heri Retnawati
The global demand for English proficiency among educators has never been greater, yet most English teachers worldwide speak English as a second or third language, not as a first language. Many educators need help to meet English proficiency benchmarks set by their employers, raising questions about the...
Proceedings Article

A Multiobjective Evolutionary Approach to a Medium- Sized Multicriteria Ranking Problem A Multiobjective Evolutionary Approach to a Medium- Sized Multicriteria Ranking Problem

Juan Carlos Leyva López, Jesús Jaime Solano Noriega, Diego Alonso Gastélum Chavira, Maria De los Dolores Sánchez Castañeda
The framework of multiobjective optimization is used to tackle the multicriteria ranking problem. The conceptual advantages of the multiobjective formulation are discussed and a new multiobjective evolutionary algorithm is introduced with the purpose of transforming a known valued outranking relation...
Proceedings Article

Application Research of FRP Composite Material for Building Based on Test Evaluation

Liang Yu, Xiang-Mei Ren, Mao-De Li
Glass fiber reinforced plastics of composite material briefly as FRP, with the properties of high strength, light, corrosion preventive, easy to be Processing convenience and industrialization, which is applied in many fields. Although it has been applied in building, only to small element or unit such...
Proceedings Article

Multi-Relay Selection Algorithm for Optimizing Symbol Error Rate and Network Lifetime

Zhenchao Wang, Yan Li, Xiaolei Yuan
In order to jointly optimize the performance of symbol error rate (SER) and network lifetime (NL) in cooperative communications, an efficient multi-relay selection algorithm (JOMRS) based on statistics channel gain (SCG) and node residual energy (NRE) is put forward. Firstly, this algorithm obtains the...

Society and Economy in Digitalization Era

Elena Osipova, Elena Shirikhina
A technological structure is a set of technologies that are characteristic of a certain level of production development. Now we are on the threshold of the 6th technological mode, which is just beginning to emerge in developed countries. Its characteristic feature is the improvement of nano-and biotechnology,...

The Cultivation of Student’s Critical Thinking Skills Based on English Reading Contest: A Case Study

Fenghuang Zeng
It is urgent to foster students’ critical thinking in learning English, since the importance of critical thinking has been stressed and the absence of it has been noticed. One of the main purposes of “FLTRP•CUP” English Reading Contest is to foster contestants’ critical thinking. This paper works out...

The Employee Benefits Pay Mix Of Elderly Workers in The Hotel Business in Pattaya, Thailand

Wanvicechanee Tanoamchard
This research aimed at proposing the employee’s benefits pay mix for elderly employees in the hotel business. The purposes of this study are to survey the needs for employee benefits of elderly workers in the hotel business, and to suggest the mix of benefit pay plans regarding the needs from an empirical...

Сultural Hybridity of Internet Communication (on the Material of Instagram Messages)

Larisa Shchipitsina
The paper aims at investigating cultural hybridity on the Internet. Cultural hybridity is considered as one of the hybridity types developed in the conditions of a new communication channel and is understood as simultaneous use of different languages in the same text. It exists both as code-switching...

Comparison of Trademark Laws as Fiduciary Guarantee Objects

Anis Mashdurohatun, Gunarto Gunarto
With the increasing of goods and services, in line with the increasing of national economic growth. Some of the countries which the economic activity and trade is no longer rely on products derived from natural resources, but rely more on human intellectual ability, especially products of intellectual...
Proceedings Article

A Novel Algorithm for Predicting '-barrel outer Membrane Proteins using ACO-based Hyper-parameter Selection for LS-SVMs

Guangming Xian, Biqing-Zeng Xian
An ACO-based hyper-parameter selection for least squares support vector machines (LS-SVMs) was trained to predict the topology of transmembrane ' strands proteins. It should be stressed that it is very important to do a careful model selection of the tuning parameters for LS-SVM. In this paper, a novel...

The Interplay Between Meta-Cognitive Strategy and Self-Regulation in English Reading Comprehension

Nurul Lailatul Khusniyah
The purpose of this study was to find out the influence cognitive and metacognitive strategies and self-regulation on English reading comprehension learning. This study used a quantitative approach with experimental methods. It used a treatment pattern by level 2 × 2 design. The process of collecting...

Research on the Generation Mechanism of Network Public Opinion Inversion from the Perspective of Information Ecology

Ying Xiong
The frequent occurrence of online public opinion reversals poses a severe challenge to public opinion governance. Understanding the mechanisms behind these reversals and deepening our knowledge of them is conducive to enhancing the supervision and guidance of online public opinion. This paper constructs...