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Proceedings Article
How Employee Engagement in Green HRM Reduces Plastic Waste in Indonesia’s Food Sector?
Oktovianus Samrid Limbong, Muh. Yunus Amar
This study investigates the role of Green Human Resource Management (Green HRM), particularly employee engagement in sustainability initiatives, in reducing plastic waste within Indonesia’s food manufacturing industry. While prior research has recognised the importance of employee engagement in promoting...
Proceedings Article
The Transformation of Teaching Strategy and Teacher Competency Cultivation in Public Primary Schools Under the Double Reduction of Education (“shuang jian”)——Based on Interview
Ziyi Liu
Since the promulgation of the Double Reduction, new requirements have been placed on both schools and teachers. The improvement of schools and the degree of teachers' adaptation vary from region to region. This paper is based on interviews with nine elementary school teachers, one educational department...
Proceedings Article
Taobao Anchors Strategically Promote Impulsive Buying of Consumer
Yunying Zhang
Live- stream shopping is the next big thing to enter the world of e-commerce, not only in China, but also in the whole world. Platforms in Europe and America, such as Facebook and Amazon have already implemented livestream shooting into their branding. In the future, the growth of live streaming e-commerce...
Proceedings Article
Understanding Social Media Marketing: The Value of Consumer Engagement
Yilin Sun
These days, consumer engagement is a hot topic. More and more studies have shown that consumer engagement is positively correlated with consumer satisfaction. This paper reviewed recent literature on consumer engagement and proposes a framework of how to use social media to improve consumer engagement...
Proceedings Article
Research on Using Market Segmentation to do Recommendation in E-commerce
Bohan Zhao
In the background of the digital period, more and more e-commerce companies have emerged. However, the competition also becomes more intense than before own to a large number of rivals. In this case, it is important to offer the customers recommendation to boost their satisfaction and loyalty. This work...
Proceedings Article
Ethics in Merging Blue and Green Economies: Corporate Social Responsibility for Sustainable Development in Indonesia
Nur Afifah Rahmah
The integration of blue and green economy is an important approach in achieving sustainable development in this modern era. In this context, corporate social responsibility (CSR) plays a crucial role in encouraging companies to contribute positively to the environment and society. This article discusses...
Proceedings Article
Research on Telework Changes Employees’ Stress Levels during the COVID-19 Pandemic - Specific Potential Stressors are Influencing the General Well-being of Employees
Yicheng Jiang
Due to the expansion of COVID-19, a growing number of employees are forced to use telework as a new strategy to cope with the problem of continuing work during this sudden and serious pandemic. Though the research was to investigate the influences of telework on people’s well-being in general, the question...
Proceedings Article
A Preliminary Study on Anti-monopoly Problems of Chinese Internet Enterprises
Take the Alibaba Case as an Example
Ran Bi
With the high-speed development of China and the arrival of the digital era, the development of the Internet economy, big data and AI not only completely changed the way we production and living, also contributed to the rise of a group of Internet companies. But in the process of economic development...
Proceedings Article
The Representation of Female College Students in Chinese Internet Media
Hanwen Ye, Mengjie Liu, Shuo Li, Xinran Qu
To investigate how female college students are represented in media portrayals, the authors explore the rhetoric and reality surrounding female college students in China through a content analysis of Internet media. The study explains the potential ideologies behind the media's portrayal from 359...
Proceedings Article
The Progressive Conformity Compulsion to a Synchronized Group Among Adolescents in the United States
Liyan Xu
As our technological world continues to evolve, people are encountering different forms of pressure incrementally, both physical and mental. The world for teenagers has completely reshaped itself into another form compared to the childhood their parents had experienced. The importance of education had...
Proceedings Article
Live Streaming – the New Era of Online Shopping
Qiaowen Chen
Livestream shopping was first introduced in 2016 and become a novel industry worth more than billions of dollars in just 5 years. This rapid development is contributed by the rising number of live hosts joining the industry and the active customers who would be spending more on stock up and leisure goods....
Proceedings Article
The Impact of COVID-19 on Behavior and Perception Changes: Role of Socio-Demographic Disparities
Tianhui (Helena) Zhou
The massive societal-level shock due to the COVID-19 leads people to change both behavior and perception and raises the concern about ensuring both the overall healthy life and economy. However, this is challenged by the worsening socio-demographic inequality, which in turn exacerbates not only the spread...
Proceedings Article
NBA Social Media Marketing Strategy: From Globe to China
Zanchao Wang
Over the past decade, the emergence of social media has changed the speed and scope of communication and interaction between individuals and organizations across the globe [9]. The significant growth of social media has also spurred changes in the market. Businesses are paying more and more attention...
Proceedings Article
Research on Monopoly’s Variable Effect on Digital Market in China—Take Xiaomi as an Example
Tianyang Zhang
This article demonstrates how monopolies affect the digital market in China. Every country in the world may experience various monopolies and make regulations since they may ultimately result in adverse effects. However, competition and monopoly between different markets may vary and have completely...
Proceedings Article
The Scenario Analysis for NPV and IRR in Mutually Exclusive Projects
Jundi Ren
In the real world, the project of business decision is relatively long and requires more capital investment, which leads to higher requirements for the feasibility of project investment and scientific decision-making. To improve the science of business decision-making, the application of a series of...
Proceedings Article
Raffineria d’oro Milano Inc. Business Analysis
Xiaochao Hong, Changze Zhang
The main core of this thesis is our presentation of how to run a company that sells gold and silver in purified form and some of the cores needed for our operating company. Our work focuses on modelling the strengths and weaknesses of how this company can continue to operate and how to overcome the weaknesses....
Proceedings Article
Exploration on the Reform of Professional Courses in Higher Vocational Colleges from the Perspective of "Curriculum Ideology and Politics" -- Taking "Short Video Script Creation" as an Example
Zifei Kong
"Curriculum Ideology and politics" is a new teaching concept, which has multiple functions of knowledge transmission, ability training and ideological and political education. It is also an important task to cultivate students' world outlook, outlook on life and values. As an important...
Proceedings Article
Research on the Growth Development of Xiaomi Company
Di Zhou, Zhehan Feng, Jinhua Jiang
Since its establishment in 2010, Xiaomi has been booming in the smartphone industry. While focusing on the mobile phone business, it is not short to explore new areas. In this article, we investigate Xiaomi’s fan economy and hunger marketing policies. At the same time, it analyzes how Xiaomi uses AIot...
Proceedings Article
The Role of NPOs in the Socio-Economic Development in the Russian Region
N N Ivashinenko, A A Varyzgina, A E Soldatkin
The Russian non-profit organisations (NPOs) went through the long pass from political actors to social-oriented assistances and then to some drivers of socio-economic development [1]. Avoiding the engagement of the population in political actions, the Russian government pays significant attention to...
Proceedings Article
The Analysis of Competitive Business Strategy Among Platform Enterprises Like Taobao, Jingdong and Pinduoduo
Ruyi Wang
With the advances of the Internet and information technology, the digital era provides the development of enterprises with a new space: a digital economy platform. The increasing number of enterprises enter the platform market, which makes the competition among platform companies extremely fierce. Therefore,...
Proceedings Article
Research on the Influence of Employee’s Team-Member Exchange on Leadership Emergence Based on Empirical Analysis
DuanYou Ma, HongJiang Lv, HaoYu Wu
Traditional researches on leadership often believe that a leader can only be appointed by a single, formally appointed individual. However, with the deepening of organizational structure transformation, enterprises begin to rely more on informal leadership provided by team members, thus attracting attention...
Proceedings Article
A New Kernel Orthogonal Projection Analysis Approach for Face Recognition
Xiaoyuan Jing, Min Li, Yongfang Yao, Songhao Zhu, Sheng Li
In the field of face recognition, how to extract effective nonlinear discriminative features is an important research topic. In this paper, we propose a new kernel orthogonal projection analysis approach. We obtain the optimal nonlinear projective vector which can differentiate one class and its adjacent...
Proceedings Article
Empirical Study on Portfolio Size and Risk Diversification
Take Stock Market in China as Example
Can Li
Stock market, as a hot investment market in the world today, has become the focus of rational investment by investors. It gives individuals, companies and society the chance to optimize their assets, whereas it also brings people who interested in this field a great risk. Thus, how to reduce the risk...
Proceedings Article
How Mindfulness Affects Resilience: Based on Mindfulness Based Stress Reduction and Mindfulness in Motion Therapy
Yi Qu, Hao Wu, Xiaotong Xu
Notably, most individuals do not develop such psychiatric disorders after experiencing stressful life events. The ability to adapt positively in the face of stress and adversity is resilience. Although previous studies have explored the relationship between mindfulness and resilience, the underlying...
Proceedings Article
Consumer Preferences in the Coffee Sector: A Quantitative Study on the Role of Advertising, Brand Image, and Price Perception
Titin Ayuni Safitri, Otto Randa Payangan, Fahrina Mustafa
This study investigates the impact of advertising, brand image, and price perception on consumer preferences at Triwala Coffee in Makassar City. A quantitative approach was used, involving 150 respondents who completed structured questionnaires. The data were analyzed using multiple regression analysis...
Proceedings Article
How to Find Optimal Portfolios among Nine Mutual Funds from US
Yuyang Chen, Linhua Li, Keyu Pan
Portfolio selection is a common field in the financial world. Investors are always willing to find an optimal portfolio among several assets. In this paper, this report wants to find out a method that can help investors decide their optimal portfolios quickly through some simple comparison. This report...
Proceedings Article
Market Change: How to Transform and Upgrade Luxury Goods in the New Era
Taking the LV Brand for Example
Jingyu Gu, Yi Liang, Ruoshui Wang, Pinghao Zhang
As millennials who are highly educated, possess adequate economic resources, and have a completely different consumption outlook from previous generations start to occupy the main luxury market, luxury brands must make certain changes to cater to the new generation of consumers so as not to be abandoned...
Proceedings Article
Bridging the Paradox of Mineral Wealth and Poverty: A Literature Study of Integrated Reporting Modelling for Nickel Mining Companies in North Konawe
Justan Riduan Siahaan, Nadhirah Nagu, Hamza Haz
North Konawe district, known for its large nickel reserves, faces a stark contrast between mineral wealth and persistent poverty. This research investigates the potential of integrated reporting as a strategic tool to address this paradox. By examining the economic, environmental and social dimensions...
Proceedings Article
Dark Matter: Evidence and Candidates
Yihan Shen
Dark matter is one of the most mysterious subjects in cosmology. When people try to analyse the characteristic of a kind of object that they cannot observe it directly, how will they do? Just like the invisible dragon in Carl’s gauge, when we cannot observe an object, how can we ensure that it exists....
Proceedings Article
Discrete Event Modeling of the Travel Agency Activities in SimEvents
A N Kazak, D V Gorobets, D V Samokhvalov
The article shows how to simulate the activities of a travel agency in the SimEvents environment and how to calculate the system load. This model allows you to optimally load the system by regrouping services. The considered example of building the architecture of the system model, taking into account...
Proceedings Article
Sustainable Syariah Banking: BSI’s Role in Supporting Renewable Energy Projects in Indonesia
Nasywa Asmawir
This research delves into how Bank Syariah Indonesia (BSI) plays a role in backing energy projects as a part of its commitment to sustainable banking principles. Through the introduction of financial solutions BSI has made significant contributions to enhancing Indonesia’s renewable energy industry by...
Proceedings Article
Overseas-Study Industry
Analysis on Overseas Department in Senior High School and Overseas Education Agency
Binghao Li
As Chinese family economics is becoming better and better, more and more parents are willing to send their children abroad to study because of the diverse experience, while students are fascinated by the popular culture abroad. Their vision and action form the overseas-study industry. This paper will...
Proceedings Article
Multidimensional Thinking on Educational Equity of National College Entrance Examination in China
Qiaodan Nie
Education equity has always been an important issue in the field of education that global education has always paid attention to. Education equity covers many aspects of education and is a core driving force for the improvement and development of education itself. This paper discusses the hot issues...
Proceedings Article
Self-Evaluations and Social Comparison
Zhuoyuan Song
This study will be focuse on the effect of social comparison on implicit self-esteem and self-evaluation. The study is about how unconscious process may be affected by social comparison. The study is based on hypothetical study data and Meta-analysis. By comparing the result from different groups of...
Proceedings Article
A Model Combining LightGBM and Neural Network for High-frequency Realized Volatility Forecasting
Xiang Zhang
The financial market is a nonlinear and frequently changing complex dynamic. Volatility, as one of the important indicators to measure the return of financial assets, occupies an indispensable position in the field of financial measurement. With the development of machine learning and massive data technology,...
Proceedings Article
Clarification of Dependence of the Macaulay Duration on the Period Until Maturity
N V Popova
The article is dedicated to clarification of dependence of the Macaulay duration on the period until maturity by accounting the behavior of this indicator between coupon payments. The problem of dependence of bond duration on the period until maturity accounting the behavior of duration between coupon...
Proceedings Article
On the Educational Practice System of Chinese and the United States Universities under the Thought of Humanism
Weiran Li
Differences in culture, tradition and history create differences in the educational system and teaching methods of each country. The object of education is students, which is of decisive significance for cultivating talents for society, therefore, educators need to teach according to the needs of society...
Proceedings Article
Detecting and Mitigating Botnet Attacks In Software-Defined Networks Using Deep Learning Techniques
G. Ravi Kumar, Vijayagiri Amulya, Abhay Pratap Singh, Karra Vinay Reddy
Network administration has been completely transformed by Software-Defined Networking (SDN), which makes it for centralized possible control, programmability, and dynamic resource allocation. However, because it is centralized, it is vulnerable to serious security risks, including DDoS assaults that...
Proceedings Article
Plagiarism in Second Language Academic Writing: Causes and Solutions
Ge Xu
This paper first reviews research into the role of culture and authorial identity as causes of plagiarism in L2 writings. Then, the paper surveys solutions for L2 writing plagiarism, including pedagogical assistance and transitional writing methods (i.e., patchwriting and paraphrasing). This research...
Proceedings Article
Human Resource Development Strategies for Achieving Good University Governance: A Literature Review
Darmawangsa Darmawangsa, Arifuddin Arifuddin
This study intends to perform a comprehensive literature review examining how various HRD strategies affect GUG accomplishment. It delineates critical domains where HRD techniques can profoundly influence governance in higher education institutions, encompassing leadership development, faculty global...
Proceedings Article
The Impact of Media on Adolescents’ Perceptions of Gender Roles
Yijing Guo
THis paper reviews the gender stereotypes in traditional media (e.g. television and films), printed media (e.g. magazines and printed advertisements), and social media regarding how these contents influence adolescents’ perception of gender roles. The majority of literature focuses on adolescents in...
Proceedings Article
Redefining Womanhood in Generation Z: An Analysis of Gender Representation and Awareness in K-pop Culture
Yuxi Zhang, Liuhan Chen, Jiayang Chen, Xinmeng Mi, Shuyu Zhu
This study aims to explore gender awareness and representation in current K-pop industry through analyzing music videos, lyrics, and social media of three K-pop girl groups Red Velvet, LOONA, (G)I-DLE against gender discrimination in K-pop industry and patriarchal society in South Korea. The study adopts...
Proceedings Article
Danmaku and High User Retention Rate: A Case Study on Bilibili
Qianxi Zhu
By overlaying comments on videos, danmaku creates a fantastic movie-watching experience for users, giving them the social feeling of watching movies together. Through case study, this paper explains how Bilibili, the largest danmaku video platform in China, achieves high user retention through a series...
Proceedings Article
Analysis of Four Technology Related Industries Before and After COVID-19 Based on Fama-French Five-Factor Model
Jiaying Li, Xinyuan Wang, Junxing Zhou, Yuanhao Zhou
The COVID-19 devastated the U.S. economy dramatically, which broke the largest shrank record from 1947. The U.S. stock market faced a series of huge fluctuations during the pandemic. Due to more stimulated injection policies and online communication demands, the U.S. technology industry faced a structural...
Proceedings Article
Video Content Recommendation System
K. Archana, K. Sindhu Priya, L. Jagath Simha Reddy, M. Vikesh Reddy
Every day, video streaming services produce enormous volumes of information, making it difficult for consumers to locate videos that are relevant to their interests. By offering personalized material based on viewing history, preferences, and metadata, recommendation engines improve the user experience....
Proceedings Article
Influencing Factors and Coping Strategies of English Learning Anxiety among Chinese Non-English Major Students
Ruisi Sun
Learning anxiety becomes a common mental problem among students nowadays. The main purpose of this article is to investigate what makes overseas Chinese students of non-English majors feel anxious about English learning and how to solve this problem and focus on the research towards English language...
Proceedings Article
Empirical Study of Profitability and Leverage on Sustainabality Reporting Disclosure in Mining Sector
Rifqi Novriyandana, Muhammad Rijal
This study aims to conduct an in-depth analysis of how profitability and leverage affect the transparency of sustainability reporting in the mining sector listed on the Indonesia Stock Exchange between of 2020–2023. Sustainability denotes the capability to fulfill current requirements without jeopardizing...
Proceedings Article
A Review of Special Education for Autistic Children
Jianhan Liu
The educational development of children with autism is an important social issue today. Many children with autism often have many unexpected situations when they receive the same education as ordinary children, and many parents and teachers fail to identify the educational deficiencies and needs of children...
Proceedings Article
Impact on Chinese Immigrants by Assimilation Education in America
Yi Du, Yuqian Wang
This study aimed to reviewed studies on the assimilation in U.S.’s education systems, specifically how assimilation and assimilation policies have impacted immigrant students’ academic trajectory. This article begins with the review for assimilation education in America. Teachers in America have different...
Proceedings Article
Four Risk Factors Associated with Adolescent Depression: Discrimination, Academic Stress, Migrant Status and Family Bullying
Yutong Liu, Jiachen Shi, Linlin Song, Shu Shi
Mental disorders have now played an increasingly crucial part in triggering disability, among which depression is especially worth attention. Its prevalence has been very high worldwide, especially in undeveloped and unwealthy countries and areas. This mental disorder can be found in a wide range of...