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Proceedings Article
Company Efficiency Assessment Using Key Indicator System
S A Wisconte, D R Musina, M V Gerasimova, A V Yangirov, S I Nasyrova
The article covers the issue of efficiency assessment of individual oil and gas businesses that use key performance indicators. The authors try to improve the efficiency assessment methodology on the basis of SPACE-method. The approach is relevant as it suggests the transition from qualitative efficiency...
Proceedings Article
Analysis of McDonald’s Marketing Strategy in China
Shuran Wu, Jingjing Ma
The development of McDonald’s in the Chinese market is getting better and better, which is inseparable from McDonald’s marketing strategy in the Chinese market. The purpose of this article is to explore the factors of how McDonald’s has achieved its current achievements in decades. The author will further...
Proceedings Article
Multiple Types of Cancer Classification Using CTMRI Images Based on Learning Without Forgetting Powered Deep Learning Models
Avudurthi SaiKiran, D. Sarala, P. Raja Rajeshwari, Abhiram, K. Shiva Sai Prasad
Almost one in six deaths worldwide is due to infection, although the speed and accuracy of conventional diagnostic techniques are limited. Medical image analysis, such as CT and MRI scans, can now be done more quickly and accurately thanks to artificial intelligence (AI), which has become a potent tool...
Proceedings Article
Business Model Innovation of Yungang Cultural Industry Based on the “Internet +” Format Perspective
Ruixiong Qi, Ronghua Chang, Danping Xu, Haiyan Wu
Affected by Covid-19, traditional offline cultural industry has been impacted, while online consumption and “Internet + cultural industry” is bucking the trend. “Internet+” is not only a new form of economic development, but also a new format of cultural industry. The development of Yungang cultural...
Proceedings Article
Evolution process of land reclamation in Macao and its impact on economy and ecology
Shangchen Wu, Youshen Lu, Hanwei Fang
The city of Macao has always been a typical example of reclamation. With more room for variety of land uses especially for public facilities, it brings opportunities for city development. However, some unexpected impacts have been discovered regarding land reclamation in Macao. This article analysed...
Proceedings Article
Analysis of the Impact of Social Media on the Economy
Zheyu Cui
The article is an analysis of the impact of social media on the economy, and mostly how it helps the economy to grow. This article uses theory and data to demonstrate and analyze, and uses TikTok as an example to conduct research. The purpose of the essay is to demonstrate how social media can affect...
Proceedings Article
Research on the “Representational Break” of Political Parties in the Background of the Rise of Contemporary Western Populism
Xiaoyi Lu
The rise of populism in the West is the result of the “representational fracture” of political parties. Based on the analytical perspective of party politics, the nationalization of political parties is an important reason for the crisis of representation in the democratic system. Due to the shrinking...
Proceedings Article
Apple Inc. Strategic Marketing Analysis and Evaluation
Xuanyi Chen, Yiran Liu, Hanzhen Gong
Apple Inc is an innovative multinational company in the world, which has revolutionized and facilitated the development of the personal electronics devices and the media industries. This case study essentially generated a comprehensive analysis on the current marketing situation of the multinational...
Proceedings Article
Financial Innovation, Technological Innovation and Economic Growth
Empirical Research from 31 Provinces and Cities in China
ZIXING WANG, BENHAI GUO, FEI WANG, YUXIN WU
By selecting 31 provinces and cities in China as samples, we constructed a panel data model from 2011 to 2019, and empirically analysed the impact of financial innovation and technological innovation on economic growth through regression analysis of fixed effects models. The results show that financial...
Proceedings Article
The Influence Of ESG And Financial Performance On The Investment Interest Of Generation Z
Sitti Dzulhijjjah Saifullah, Muhammad Ali
This study explores the influence of ESG factors and financial performance on Gen Z’s investment interest in Indonesia. In the global context, Gen Z has emerged as a significant group of investors, with a high awareness of sustainability and social responsibility issues. This study was conducted in the...
Proceedings Article
Analysis of Current Situation of Food Industry in China’s Urban Area
Youcheng Xi
Covid-19 epidemic has a server impact to the whole world. Each country’s industries have been affected in different degrees. At the same time, this paper mainly focuses on the impact of the pandemic to the food industry of China including the effect of the pandemic, the reaction of China government towards...
Proceedings Article
Research on Marketing Innovation of Luckin Coffee
Xiaocong Cao
It is very essential for an enterprise to have a good marketing strategy and properly apply the new mode, especially for emerging enterprises such as Luckin coffee. Luckin was pushed to the forefront of the storm because of financial fraud two years ago, but now it has become a model of the rapid development...
Proceedings Article
Strategy Basis for the Development of Scientific Potential in the Innovative Economy of the Russian Federation
O Yu Kirillova, T S Kopycheva
In the Russian economy, science and the academic community are traditionally responsible for creating innovations, which various research institutes and educational organizations graduate and train employees for. The most significant is the postgraduation institute, which has become the third step in...
Proceedings Article
Library Temperature and Humidity Remote Control System Based on Micro Controller Unit
Na Li, Yonggang Tang
This thesis has designed a remote control system which takes Micro controller Unit AT89S51 as the core for library temperature and humidity.The system consists of temperature and humidity data acquisition, wireless transceiver, Micro controller Unit and PC data display modules. The system can detect...
Proceedings Article
Research on the Balance of Per-Pupil Education Expenditure in High Schools in China
Yihong Gan
Educational equity is not only an attractive social ideal, but it also serves to advance social equality. This article examines the current situation of balanced per-pupil education expenditure in high schools in China and the quality equity at the high school education level in China and investigates...
Proceedings Article
Review of the Portfolio Theory Application
Yanyu Xiao
Portfolio investment is the core of all kinds of investment activities in the financial market, is an investment decision under uncertain conditions, is an important branch of the economic field. The portfolio is a common way to avoid risk. A portfolio is generally considered to be a combination of bank...
Proceedings Article
The Impact of Sino-US Trade Conflict on the Volatility of American Stock Market
Xinru Su
Since the start of the Sino-US trade conflict in 2018, the United States has frequently imposed tariffs on Chinese imports. To investigate the impact of the Sino-US trade conflict on the volatility of the US stock market, this paper employs the ARMA-GARCH model and nine time points when the US announced...
Proceedings Article
Research on PID Neural Network Control System of Temperature for Agricutural Film Unit
Yue Feng, Meixia Qiao, Shuai Zheng
The temperature of agricultural film unit affects the plastic film directly. Since unit heating process has the characters of time delay, nonlinear, time-varying and strong coupling. It is difficult to create a mathematical model structure of plastic melting process. Thus, temperature control is very...
Proceedings Article
How Employee Engagement in Green HRM Reduces Plastic Waste in Indonesia’s Food Sector?
Oktovianus Samrid Limbong, Muh. Yunus Amar
This study investigates the role of Green Human Resource Management (Green HRM), particularly employee engagement in sustainability initiatives, in reducing plastic waste within Indonesia’s food manufacturing industry. While prior research has recognised the importance of employee engagement in promoting...
Proceedings Article
Analysis on the Integration of Patriotism Education into the Teaching of Ideological and Political Theory Courses in Colleges and Universities Under the Background of National Anti-epidemic
Taking the Course Introduction to Maoism and Theoretical System of Socialism with Chinese Characteristics as an Example
Hongyang Du, Na Ni
The great fight against the COVID-19 epidemic has provided fresh and lasting material for the patriotism education of ideological and political theory courses in colleges and universities. Integrating patriotism education into ideological and political courses in colleges and universities under the background...
Proceedings Article
Development of Mutual Investment Funds in the Russian Federation
E S Nedorezova, K N Ermolaev, A M Mikhailov
The point of collective investment is to organise investments under professional management to collect funds from separate investors and later invest them with high yield. So, investments of several investors are managed as a unified portfolio, with every investor having his own share that is proportionate...
Proceedings Article
Analyze the Full Life of Frederick II
Xuzi Wu
The text, Constitutions of Melfi has shown that the Constitutions has many innovations compared to its predecessors, and furtherly made up the basis of further development of Sicilian absolutism; it also reflected some historical backgrounds in the period when it is issued, such as foreign control of...
Proceedings Article
The Relationship Between Supply Chain Management and Customer Relationship Management
Zhixuan Zhu
In the context of Supply Chain Management (SCM) and Customer Relationship Management (CRM), this article aims to study and explain the relationship between SCM and CRM. The article used case studies and literature research to study whether there is a relationship between SCM and CRM, the strength of...
Proceedings Article
Harmony Search Optimization Algorithm Based on Normal Cloud
Lifu Wang, Zhi Kong, Xingang Wang
The pitch adjusting rate (PAR) is an important parameter in harmony search algorithm, which indicates that the algorithm will choose a neighboring value with a probability. The traditional harmony search algorithm uses fixed value for PAR. However, PAR should be increased when all objective values are...
Proceedings Article
Study on Explosively Formed Projectiles Test System
Yangjun Li, Weiping Guo, Gao Wang, Su-jie Lian
Explosively Formed Projectile (EFP) is a new branch of the shaped charge technology. It is developed as an anti-solid target technology in recent decades. Velocity of EFP changes quickly with the change of EFP shape. It is very important to research the velocity and morphology change of EFP in their...
Proceedings Article
A systematic literature review on the role of media exposure on firm carbon emissions disclosure
Sarvina Sabil, Darwis Said, Rahmawati
This study examines the role of media exposure in corporate carbon emissions disclosure through a systematic literature review (SLR) approach. Climate change and increasing carbon emissions are becoming pressing global issues, pushing companies to disclose and manage their emissions transparently. Media...
Proceedings Article
RMB Internationalization and Banks’ Transnational Operation Strategies
Hao Wang
Since our country successfully launched the pilot program of RMB settlement for cross-border trade in 2009, the internationalization of RMB has made rapid progress and achieved world-renowned achievements. Seizing the strategic opportunity of RMB internationalization to conduct transnational operations...
Proceedings Article
Research on three fierce exploders’reflected terahertz spectrum
Gao Wang, Jianquan Yao, Degang Xu, Xiaofang Ren
The rapid development of the Terahertz technology has been the essential focus among all application fields. In order to applying the spectral technology to the security and analyzing all exploders’ spectrum characteristics, the paper aims to three exploders’ spectrums researches including the HNS, DNMT...
Proceedings Article
Approaches to Institutionalise the Virtual Market of the BRICS
M V Zharikov
The purpose of this article is to find potential approaches to establishing institutions of the mutual common use by the BRICS. The topic is time-relevant, because there is a need to look for ways which could help create the toolkit to make a consensus at the international level without establishing...
Proceedings Article
Research on Impacts of Bribery on Different Business Sectors
Yixian Wang
The prevalence of corruption such as bribery today has disrupted the normal economic order, caused waste of resources, loss of tax revenue, and serious problems such as government corruption and inefficiency. This dissertation will study the effects or impacts of bribery on various business sectors in...
Proceedings Article
Detection of Parking Spaces in Open Environments with Low Light and Severe Weather
Borui Li
Based on the goal of improving the accuracy of all-day outdoor parking lot detection, and considering the difficulty of detecting small spatial targets in many images and the problem that the detection performance at night has a large gap with that at daytime, the all-day outdoor parking lot detection...
Proceedings Article
Research of Radiographic Image Enhancement Technology
Yan Chen, Yanling Shao, Zhiguo Gui
Image enhancement has applied widely in biomedical, nondestructive testing, satellite remote sensing and other fields. Especially for the low contrast radiographic images, usually there are some disadvantages for a radiographic image such as the local area image does not show a striking contrast. In...
Proceedings Article
A Preliminary Study on Anti-monopoly Problems of Chinese Internet Enterprises
Take the Alibaba Case as an Example
Ran Bi
With the high-speed development of China and the arrival of the digital era, the development of the Internet economy, big data and AI not only completely changed the way we production and living, also contributed to the rise of a group of Internet companies. But in the process of economic development...
Proceedings Article
The Leader of Sharing Travel Industry: The Operation of DiDi Company under the Epidemic and Low Carbon Policy
Shiyu Liao
In the information-based modern society, the informatization and Internet of residents’ clothing, food, housing and transportation are inevitable development trends under the tide of the times. Sharing economy is one of the emerging business forms under the tide of the Internet. In recent years, new...
Proceedings Article
Fuzzy Reliability Design on Mechanical Components under Normal Distribution Based on Entropy Theory
Zhong Li, Yucheng Bo
In fuzzy reliability design on Mechanical Components, the determination of characteristic value of subordinate function mainly depends on the experience that accumulated and summarized by researchers. Thus, it has strong subjectivity. In this paper, through entropy theory the relationship between determining...
Proceedings Article
The Difficulties and Path of Rural Ecological Environment Management in China
Liping Zhu, Xubiao Yang
Since the reform and opening up, the governance of rural ecological environment has been paid more and more attention. But at present the effect of rural ecological environment governance is not ideal. This paper analyzes the current situation of China’s rural ecological environment, probes into the...
Proceedings Article
Application of Internet of Things Technology in Intelligent Transportation in Post-epidemic Era
Siqi He
As a new type of information technology, the Internet of Things is receiving extensive attention and research. In recent years, the Internet of Things technology has also been widely used in public transportation systems. The IoT is a good non-contact carrier during the epidemic period in 2021, which...
Proceedings Article
The Rebranding Path of LI-NING
Ziyan Duan, Xuhan Lu, Luchen Wang
LI-NING is a Chinese local sports brand obtaining increasing popularity in the past decade. However, the customers have also been critiqued due to its outdated product design and insufficiency of core technology, impeding further expansion in domestic and international markets. In this context, this...
Proceedings Article
Mindmentor: Connect Career With AI
Janhavi Dwivedi, Khushi Sharma, Manisha Tayal, Rohit
Career guidance in the modern era faces significant challenges in creating accessible systems that effectively bridge education and employment. While there has been limited research on leveraging artificial intelligence (AI) in this domain, its potential to transform career guidance services in higher...
Proceedings Article
Motivation Analysis and Performance Analysis of Haier Merger and Acquisition in Qingdao
Guanwei Chen
It does not have an advantage in international competition though Qingdao Haier has a high market share in domestic home appliances. In 2016, in order to improve its competitiveness in the international market, Qingdao Haier acquired the home appliance business of American General Motors with US $5.4...
Proceedings Article
The application of Fuzzy clustering number algorithm in network intrusion detection
Gua Lang
In view of the defects of K-means algorithm in intrusion detection: the need of preassign cluster number and sensitive initial center and easy to fall into local optimum, this paper puts forward a fuzzy clustering algorithm. The fuzzy rules are utilized to express the invasion features, and standardized...
Proceedings Article
Conditions and Trends of the Social and Economic Development of Sevastopol
E I Piskun, V V Khokhlov
Sevastopol is a region of the Russian Federation and at the same time a municipality with its own social and economic development trends. This is a city with rich military history and potential for tourism development, high level of education and culture, unique geographic location and climate. From...
Proceedings Article
Series-parallel combined constant pressure water supply pipeline design of high-rise building
Shilei Li, Hui Chen, Qiang Wang
The existing parallel type pressurized water supply pipeline of high-rise buildings has been improved to build energy-saving high-rise building water supply systems. Series-parallel combined constant pressure water supply pipeline is designed. Antipollution high water tank is reasonably installed above...
Proceedings Article
The Concept of Digitalization and Its Impact on the Modern Economy
A U Mentsiev, M V Engel, A M Tsamaev, M V Abubakarov, R S-E Yushaeva
Imagining living in the past without the facilities that are available to people today seems a bit too hard to survive. We live in an era where our dependency upon technology in our routine tasks has driven us to a point where we take most of gifts of technology for granted. Technology has transformed...
Proceedings Article
The Progressive Conformity Compulsion to a Synchronized Group Among Adolescents in the United States
Liyan Xu
As our technological world continues to evolve, people are encountering different forms of pressure incrementally, both physical and mental. The world for teenagers has completely reshaped itself into another form compared to the childhood their parents had experienced. The importance of education had...
Proceedings Article
Live Streaming – the New Era of Online Shopping
Qiaowen Chen
Livestream shopping was first introduced in 2016 and become a novel industry worth more than billions of dollars in just 5 years. This rapid development is contributed by the rising number of live hosts joining the industry and the active customers who would be spending more on stock up and leisure goods....
Proceedings Article
Design of the Selection Mechanism of CPC Members in Higher Vocational Colleges
Pingfei Zhao
Under the considering the ideological and political, ability and quality, moral conduct, realistic performance, and other standards, an evaluation indicators for the selection mechanism of CPC members in higher vocational colleges based on seven second-level indicators such as intra-Party activities,...
Proceedings Article
Intrusion Detection Systems Using Hybrid Machine Learning Techniques
P. Naveena, S. Varshitha, T. Hemanth, G. Jeswanth, B. Rasagnya
As our reliance on networked systems continues to grow, so does the risk of cybersecurity threats, which are becoming increasingly sophisticated and difficult to detect. Traditional Intrusion Detection Systems (IDS) often fall short in keeping up with these evolving threats, as they typically rely on...
Proceedings Article
Influence of Factors in Social Environment on Stock Market Participation
Zeyi Bai, Yiqi Fan, Wanwen Wu, Hongziyue Zhang
Stock market participation has long been a hot topic of discussion and many studies have focused on analyzing the effects of different factors on stock market participation. Most of these studies have focused on the effects of three areas: education, intrahousehold, and religion. Therefore, this paper...
Proceedings Article
Research on Development and Future Potential of Africa Economy
Chengyishen Yang
The development potential and the abundant resources in Africa have attracted a lot of foreign attention and gained a lot of FDI. However, that because of the Covid-19, that many countries have been affected and fallen into a recession. Africa was also influenced so that some people have doubted that...