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Agricultural insurance is a management method that effectively responds to agricultural risks and an effective way to protect agricultural production activities. At present, Yunnan Province has frequent natural disasters and severe economic losses, restricting the development of agriculture there. Farmers...

This study examines how gender differences affect the decision to adopt BNPL (Buy Now Pay Later) services in Indonesia. In particular, the effect of these gender differences will be seen through the user’s perception of risk and the level of users’ digital financial literacy on their decision to adopt...

With the maturing of the electronic commerce,many people will choose to shop online.At the same time the goods's reviews will influence the decision of people to buy goods,which has led businesses to deliberately write deceptive opinion to improve the sales of goods or undercut rivals .Aiming at the...

This paper studies the problem of whether the product design framework is modular or integrated when the durable goods are sequential innovation and manufacturers adopt the trade-in policy. It is assumed that consumer preferences for product quality are uniformly heterogeneous. Whether modular or integrated,...

This study aims to determine the effect of affiliate marketing on impulse buying tendencies among TikTok application users in Bandung. Affiliate marketing has become a popular marketing strategy in the digital era, with a significant impact on consumer behavior. Meanwhile, TikTok has become one of the...

This article analyzes the multiple interpretations of determining the reasonable price of shares in the BPR acquisition process. Minority Shareholders who oppose the BPR Acquisition process, have the right to request that the Company or BPR buy their shares from them at a fair price. However, the phrase...

Online reviews and comments have become an important resource for various decision making processes, such as sale and buy decisions. The truthfulness of online reviews is thus critical for both buyers and sellers since fake reviews will affect customer’s decisions due to misleading description and deceptive...

This study aims to determine the effect of brand image on repurchase intention. The research method uses a quantitative approach, with a sample of 383 respondents. Data analysis technique with Structural Equation Model (SEM). The study results show that brand image positively and significantly affects...

This article studies the influence of behavioral biases in behavioral economics on residents’ decisions through questionnaire surveys and data analysis. The study finds that consumers prefer benefit-oriented promotion methods such as discount ratios and prominent digital forms of benefits in shopping...

The goal of this study was to ascertain the influence of advertising, product quality, and brand awareness on Padang State University students’ decisions to purchase Asus laptops. The William Cochran formula was used to determine the number of research samples. 97 individuals were chosen in total utilizing...

Food is essential for human’s life. Food advertisements are targeting on people of distinctive ages with distinguished requirements. And it is common to see that some of the food advertisements are continuously coming into people’s eyes through a novel advertising form, even if people totally know it...

Argo Bibit is a local business in Magelang District which is engaged in selling fruit seeds by providing various types of durian fruit. Currently, the process of buying and selling seeds is carried out conventionally, prospective buyers must come to the nursery to select seeds to buy and make transactions....

This research use Fama-French 3 Factor Model as basic model to measure excess return and adding illiquidity factor which categorized on Foreign and Domestic in Sell and Buy Transaction constructed with Amihud illiquidity by volume transaction basis. This research find evidence the effect form market...

One of the principles of learning for early childhood is at the age of 5–6 years, namely being active, creative, and fun, which can be realized by using educational game tools (APE). In the use of educational game tools, there is an element of fun learning because children will play while learning. APE...

Easiness gained from the innovation of technology in a digital world now can reach all levels and generations. The power of social media that comes with the increasing number of people using gadgets also helps the development of features made for entrepreneurs and organizations. Many platforms emerge...

Most hajj savings products are owned by the elderly, and only a few are owned by young people. The waiting period for the departure of the pilgrimage takes quite a long time. Therefore this hajj savings is most effective for Gen Y and Z or those in productive age. This study looks at the description...

Purchasing decisions are the actual actions of consumers in determining a product, either goods or services, which they will consume. Therefore, consumer purchasing decision-making is important, expressed as a process of choosing one of several alternative problem-solving methods with real follow-up....

This study strives to examine the impact of subjective norms, perceived behavioral control and attitude on customer intention to purchase halal cosmetics among young adult Muslim consumers. Data was collected via an online survey from 165 young Muslim consumers. The results demonstrate that attitude,...

The article investigates development of the primary residential real estate market and the housing affordability coefficient in the Pskov region. It was concluded that the primary market for residential real estate in the region is actively developing. Such indicators as the average area of apartments,...

This paper studied coordination problem of a three stage supply chain with one retailer、one distributors and one manufacturer based on flexible contract composed of repurchase and revenue sharing on supply, when unexpected events have an impact on market demand. Firstly，we adopt the supply chain optimal...

The rapid increase in internet users, limited mobility, and physical store closures during the Covid-19 pandemic have quickly transformed Malaysia's e-commerce retail market into a major player in just a few years. In line with this, digital transformation seeks to enhance information and communication...

This essay seeks to make the case that, while the planning process and land use restrictions may have an impact on housing costs and affordability, they are not the main issue. As the volatility of housing prices mostly depends on the balance of supply and demand, it will first discuss how much the planning...

Until recently, it was enough for industrial enterprises to buy the best available technology and use it more efficiently than competitors. Lean manufacturing was the most reliable tool to achieve the goal of forming a strategic economic portfolio. This paradigm ends today. Lean manufacturing by its...

We has noticed that some students around us buy counterfeit brand-name sports shoes, and we have reason to think that this issue is worthy of research and discussion. On the basis of summarizing classic research theories, we designed relevant questionnaires, and effectively distributed and recovered...

Mild intellectual abilities (mental retardation) students who have difficulty in recognizing nominal money. Therefore, it is necessary to have an attractive media to help the students in the learning process. The purpose of this study was to describe the design of the buying and selling comic media to...

The paper is aimed to understand the external image-building capacity and current demand status of college students, and explores the path to improve image-building capacity. The self-complied questionnaires are issued via wjx.cn, and analyzed via wjx.cn and SPSS21.0 statistical software. This paper...

This study explores and analyses the factors affecting consumers’ buying behaviour towards organic food at a mini supermarket, thereby proposing some implications. Partial least squares structural equation modelling was used to test the study hypotheses. Data was collected by surveying customers who...

Because of the advancement of Internet technology in China, online shopping has witnessed great development in recent years. In the process of shopping online, many factors are affecting whether online consumers will buy a product. By using the theoretical and empirical methods, this research intends...

This study aims to analyze the impact of services quality, location and word of mouth to repurchase intention through brand image at Salon Muslimah Beauty Care Padang.The population of this study is all consumers who visit Salon Muslimah Beauty Care Padang with a number of samples nearly 150 respondents....

Millennials and Gen-Z generations are generations born in the era of high technology and have a tendency to use technology in everyday life. The disruption caused by these two generations has had a considerable influence on many things, one of which is changes in buying and selling transaction patterns,...

Over the past few years, Open Education has experienced a tremendous growth, online learning platforms “titans” such as Coursera, Edx, Udacity, are able to attract millions of users on daily basis to study in their virtual environment. On the one hand, Open Education as a revolutionary phenomenon have...

In developing new products, sometimes companies or business units are faced with product ideas, socio-cultural restrictions, government regulations, capital, and barriers to entry into the market, especially when the product is considered a substitute product. In addition, in the process of introducing...

One of the communities of business actors who are trying to survive in the conditions of the Covid 19 pandemic, namely MSME DAK 2020 which is in Bandung Regency. These MSME actors promote culinary products in the form of snacks through Instagram. This article is the result of research on Product Promotion...

Bing Dwen Dwen is the mascot of the Olympic Winter Games Beijing 2022. It is a product based on the panda and adds the characteristics of the Winter Olympics. It was very popular that there were out of stock so some people feel so said because they did not have Bing Dwen Dwen. During Beijing Olympics,...

The technology advancement nowadays affect the way people think and people's habit, especially in doing business through online channels by utilizing social media. In the online purchase, one of the many references leading in buying a particular product is from other buyers' review of a product, and...

The review plan examines the determinants affecting furniture buying conduct in Bali, in the travel industry. The research method involved a survey with questionnaires on 100 respondents from the travel industry like lodgings/ cafés, vacation spots, transportation companies, and ancillaries in the region...

There are many ways to promote the restaurant, one of those ways is Marketing Mix. Customer make a decision first when they finally buy something in the restaurant and ends with satisfy or dissatisfy feeling. The objective of this study were to examine the degree of marketing mix, customer purchasing...

Under the background of Internet celebrity economy and diversified development of clothing market, this paper analyzes the emergence, characteristics and development trends of “Internet celebrity fashion”. Meanwhile, it studies the consumers of Internet celebrity fashion. This paper summarizes the operational...

The number of Indonesians watching Korean dramas has drastically increased since the Covid-19 pandemic. Many sequences in Korean dramas display the involvement of commercial advertising, and one of them was carried out by Kopiko, which was hailed as the first Indonesian company to do so. The limited...

As the epidemic continues to spread around the world, food shortages, food safety, and other food problems have become more and more obvious. Motivated by the huge impact of COVID-19 in all works of life, the obvious negative impact of COVID-19 on the food industry is shown. This research studies the...

The background of this paper was the announcement of the acquisition of game manufacturer BUNGIE by SONY. The direction of the research was based on studying the impact of the acquisition on SONY in the global game industry. The trend of small game companies being acquired by large companies in the game...

One way that one can buy a car by instalment is through a financing company, one can pay payment instalments according to their ability, when the parties have agreed and signed a financing agreement then the parties have been bound by an agreement that is Binding on both parties, this is in accordance...

The advanced technology and the user-friendly features of many e-commerce websites in Malaysia make many Malaysian consumers opt to buy their necessities using online platforms rather than the traditional face-to-face method. When the Prime Minister made an announcement of the Movement Control Order...

Tokopedia is the e-commerce platform that will be covered in this study. This study aims to determine the ways in which digital marketing and brand image impact consumer decisions while making purchases (case study on tokopedia users). Questionnaires or sheets of questions are distributed to respondents...

Seeing the changes that have occurred to consumers, business actors should always update their ways of making offers to consumers. This study aims to determine consumer attitudes towards the offer of a product with two types of offers made together, namely bonus packs and price discounts. This study...

In “General Provisions of Civil Law” of the People’s Republic of China, there are some important new terms such as “gongxuliangsu” (公序良俗, public policy and ethics), “bingchichengshi, keshouchengnuo” (秉持诚实，恪守承诺, uphold honesty and honor commitment) and “shanyixiangduiren” (善意相对人, the good-faith third...

The development of multi-channel communication is getting new opportunities for business people. Communication that shifts from traditional to digital causes companies to anticipate conditions by creating various channels that can remain integrated with each other. In the rapidly changing digital era,...

Covid-19 is an infectious disease caused by a newly discovered type of coronavirus. The impact of the Covid-19 virus occurs in various fields, one of which is education. To control the spread of the Covid-19 pandemic, the learning process becomes online learning. Online learning cannot separate from...

The product packaging has an essential function in attracting customers, persuading them to buy the goods, and serving as a vehicle for brand communication. Taking case study of a new packaging design for culinary heritage products of a local social enterprise of indigenous community of Kampung Adat...

With the rapid development of agricultural products e-commerce, shopping green products online has a very broad application prospects and growth potential. As a network service process, it is necessary for buyers and sellers to evaluate and analyze the service quality of buying green products online....