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Proceedings Article
Understanding Social Media Marketing: The Value of Consumer Engagement
Yilin Sun
These days, consumer engagement is a hot topic. More and more studies have shown that consumer engagement is positively correlated with consumer satisfaction. This paper reviewed recent literature on consumer engagement and proposes a framework of how to use social media to improve consumer engagement...
Proceedings Article
Comprehensive Evaluation Research of Urban Green Economy Evaluation Index System
Cases of 31 Cities in China
Xiaowen Huang, Qiannan Zhang, Zhaode Liu, Xianqing Tu
With the increasingly serious problem about ecological environment, the green economy conforms to the trend of the times. Therefore, it is practically meaningful for China’s green economy development to develop green economy, to study the measurement of green economy development, to deeply understand...
Proceedings Article
A systematic literature review on the role of media exposure on firm carbon emissions disclosure
Sarvina Sabil, Darwis Said, Rahmawati
This study examines the role of media exposure in corporate carbon emissions disclosure through a systematic literature review (SLR) approach. Climate change and increasing carbon emissions are becoming pressing global issues, pushing companies to disclose and manage their emissions transparently. Media...
Proceedings Article
RMB Internationalization and Banks’ Transnational Operation Strategies
Hao Wang
Since our country successfully launched the pilot program of RMB settlement for cross-border trade in 2009, the internationalization of RMB has made rapid progress and achieved world-renowned achievements. Seizing the strategic opportunity of RMB internationalization to conduct transnational operations...
Proceedings Article
Deep Machine Learning Model for Detection and Predicting Rice and Cotton Diseases Using Environmental Data
Asha Vuyyurru, Bathini Tanvi Sri, Gangalapudi Khyathi Priya, Thummaluru Siva Keerthi Reddy, Kukkapally Praharshitha
Plant diseases pose a significant challenge to agricultural productivity, leading to considerable reductions in both the quality and quantity of crops. In rice, a vital staple for global food security, common disorders caused by mineral deficiencies and pest infestations typically emerge during critical...
Proceedings Article
Approaches to Institutionalise the Virtual Market of the BRICS
M V Zharikov
The purpose of this article is to find potential approaches to establishing institutions of the mutual common use by the BRICS. The topic is time-relevant, because there is a need to look for ways which could help create the toolkit to make a consensus at the international level without establishing...
Proceedings Article
Ethics in Merging Blue and Green Economies: Corporate Social Responsibility for Sustainable Development in Indonesia
Nur Afifah Rahmah
The integration of blue and green economy is an important approach in achieving sustainable development in this modern era. In this context, corporate social responsibility (CSR) plays a crucial role in encouraging companies to contribute positively to the environment and society. This article discusses...
Proceedings Article
Detection of Parking Spaces in Open Environments with Low Light and Severe Weather
Borui Li
Based on the goal of improving the accuracy of all-day outdoor parking lot detection, and considering the difficulty of detecting small spatial targets in many images and the problem that the detection performance at night has a large gap with that at daytime, the all-day outdoor parking lot detection...
Proceedings Article
Strategic Goals of the Region in the Context of Development of Digital Environment
M V Dubovik
The purpose of the article is to substantiate and update the strategic development of the region in the face of challenges of digital transformation of all aspects of life. In response, regions have to switch to new models and tools for survival, apply new approaches: institutional, platform, project....
Proceedings Article
Research of Radiographic Image Enhancement Technology
Yan Chen, Yanling Shao, Zhiguo Gui
Image enhancement has applied widely in biomedical, nondestructive testing, satellite remote sensing and other fields. Especially for the low contrast radiographic images, usually there are some disadvantages for a radiographic image such as the local area image does not show a striking contrast. In...
Proceedings Article
Research on Telework Changes Employees’ Stress Levels during the COVID-19 Pandemic - Specific Potential Stressors are Influencing the General Well-being of Employees
Yicheng Jiang
Due to the expansion of COVID-19, a growing number of employees are forced to use telework as a new strategy to cope with the problem of continuing work during this sudden and serious pandemic. Though the research was to investigate the influences of telework on people’s well-being in general, the question...
Proceedings Article
The Leader of Sharing Travel Industry: The Operation of DiDi Company under the Epidemic and Low Carbon Policy
Shiyu Liao
In the information-based modern society, the informatization and Internet of residents’ clothing, food, housing and transportation are inevitable development trends under the tide of the times. Sharing economy is one of the emerging business forms under the tide of the Internet. In recent years, new...
Proceedings Article
Seismic Shift: Predicting Earthquakes With Deep Learning
V. Asha, P. Durga Valli Devi, A. Shreya, N. Manisha, K. Chandra Hasini
Earthquakes are a big threat. They kill people, wreck buildings, and mess up economies. We need to predict them well to lower risks and handle disasters better. This project uses deep learning methods, such as neural networks and Long Short-Term Memory (LSTM) models, to guess earthquake sizes and depths....
Proceedings Article
Application of Internet of Things Technology in Intelligent Transportation in Post-epidemic Era
Siqi He
As a new type of information technology, the Internet of Things is receiving extensive attention and research. In recent years, the Internet of Things technology has also been widely used in public transportation systems. The IoT is a good non-contact carrier during the epidemic period in 2021, which...
Proceedings Article
The Professional Mobility and Training Management of the Specialists in the Life Safety Area
E N Bruhov, L V Kovtunenko, E V Kalach
The work provides theoretical analysis of the problem concerning formation of the professional mobility for specialists in the area of life safety. Also includes the criteria and indexes of the professional mobility for specialists in this area; results of the empirical study for the extent of the graduated...
Proceedings Article
Valuation Methods in Case of Merges and Acquisitions: A Review
Xiangxiang Hu, Yue Shao, Yunwen Xu
Mergers and acquisitions play an important role in business valuation, which will lead to the difference of business value selection. Therefore, this paper narrows the scope of business valuation to three specific methodological fields and conducts a literature review analysis of asset-based, income/earnings-based,...
Proceedings Article
Analysis of Community Perspectives on the Sustainability of Household Biogas Utilization in Pinrang Distric
Andi Nurul Sarah Bulqis
This study aims to analyze community perspectives on the sustainability of household biogas utilization in Pinrang District, South Sulawesi. Biogas is considered as one of the renewable energy solutions that can reduce dependence on fossil fuels and manage organic waste effectively. This study uses a...
Proceedings Article
Practical Teaching Design of Programming Course for Automation Major of New Engineering Education
Qinghua Yu, Bin Liu, Xiaohong Xu, Zongtan Zhou
Under the background of new engineering education, automation major education faces new requirements of engineering practice reform. As the basic tool course of automation major, the programming course needs to further optimize the teaching content and strengthen practical teaching. This work designs...
Proceedings Article
Research on Optimization of Ordering and Transportation Strategy based on TOPSIS and Time Series Model
Jiayu Zhang, Yingwu Li, Su Li
The ordering and transportation of raw materials is a crucial process for enterprises to produce and receive receivables, so it is necessary to study this process pertinently. This paper studies the ordering and transportation of raw materials in production enterprises. The problem of ordering and transportation...
Proceedings Article
Mindmentor: Connect Career With AI
Janhavi Dwivedi, Khushi Sharma, Manisha Tayal, Rohit
Career guidance in the modern era faces significant challenges in creating accessible systems that effectively bridge education and employment. While there has been limited research on leveraging artificial intelligence (AI) in this domain, its potential to transform career guidance services in higher...
Proceedings Article
Research on the Reform of Vocational English Curriculum Based on Core Competencies of Higher Vocational English
An WeiYu
This paper summarizes the research on the core competencies in domestic and foreign literature, and proposes to build and cultivate six essential characters and six key abilities of higher vocational students based on the investigation of the core competencies of the public English courses in higher...
Proceedings Article
Conditions and Trends of the Social and Economic Development of Sevastopol
E I Piskun, V V Khokhlov
Sevastopol is a region of the Russian Federation and at the same time a municipality with its own social and economic development trends. This is a city with rich military history and potential for tourism development, high level of education and culture, unique geographic location and climate. From...
Proceedings Article
Study on the Changing Landscape of Traditional Korean-Chinese Villages: A Case Study from Changcai Village, Lonjing City
Jingxin Zhang, Songhua Gao
With the ever-increasing rate of urbanization, an increasing number of people are devoting their efforts to study the conservation of traditional villages. Consequently, traditional villages are gradually becoming more visible to and valued by the general public. By studying the surrounding environment,...
Proceedings Article
The Report of School Violence Platform
Junke Zhuang, Zhipian Lu
School bullying is a growing concern in Chinese society. However, measures to protect and support school bullying victims are inadequate. Therefore, a market opportunity of the application, that focus on victim’s online interaction and provision of psychological counselling services was recognised by...
Proceedings Article
Series-parallel combined constant pressure water supply pipeline design of high-rise building
Shilei Li, Hui Chen, Qiang Wang
The existing parallel type pressurized water supply pipeline of high-rise buildings has been improved to build energy-saving high-rise building water supply systems. Series-parallel combined constant pressure water supply pipeline is designed. Antipollution high water tank is reasonably installed above...
Proceedings Article
The Development and Current Problems of WTO and Relating Influence on Chinese Enterprises
Caihong Jiang, Anping Lin
As great changes have occurred in international relations and global market, the problems of the WTO and the shortcomings of its operation mechanism have been constantly appearing in its negotiation process. The WTO’s ineffectiveness became particularly apparent after the breakout of COVID-19. Therefore,...
Proceedings Article
The Concept of Digitalization and Its Impact on the Modern Economy
A U Mentsiev, M V Engel, A M Tsamaev, M V Abubakarov, R S-E Yushaeva
Imagining living in the past without the facilities that are available to people today seems a bit too hard to survive. We live in an era where our dependency upon technology in our routine tasks has driven us to a point where we take most of gifts of technology for granted. Technology has transformed...
Proceedings Article
The Progressive Conformity Compulsion to a Synchronized Group Among Adolescents in the United States
Liyan Xu
As our technological world continues to evolve, people are encountering different forms of pressure incrementally, both physical and mental. The world for teenagers has completely reshaped itself into another form compared to the childhood their parents had experienced. The importance of education had...
Proceedings Article
Live Streaming – the New Era of Online Shopping
Qiaowen Chen
Livestream shopping was first introduced in 2016 and become a novel industry worth more than billions of dollars in just 5 years. This rapid development is contributed by the rising number of live hosts joining the industry and the active customers who would be spending more on stock up and leisure goods....
Proceedings Article
Design of the Selection Mechanism of CPC Members in Higher Vocational Colleges
Pingfei Zhao
Under the considering the ideological and political, ability and quality, moral conduct, realistic performance, and other standards, an evaluation indicators for the selection mechanism of CPC members in higher vocational colleges based on seven second-level indicators such as intra-Party activities,...
Proceedings Article
Intrusion Detection Systems Using Hybrid Machine Learning Techniques
P. Naveena, S. Varshitha, T. Hemanth, G. Jeswanth, B. Rasagnya
As our reliance on networked systems continues to grow, so does the risk of cybersecurity threats, which are becoming increasingly sophisticated and difficult to detect. Traditional Intrusion Detection Systems (IDS) often fall short in keeping up with these evolving threats, as they typically rely on...
Proceedings Article
Prospects for the Russian Social Landscape
M Dubovik, R Gubarev
The purpose of the article is to assess the prospects of Russia’s social and regional development in the short term on the basis of a comparative analysis of budgetary and extrabudgetary financing of regions. The analysis tools are direct and indirect indicators of the development of social potential...
Proceedings Article
Exploring Criminal Jurisdictional Conflicts in Cross-Border Online Gambling
Yifan Jia, Yuxin Liang, Yunmeng Xiong, Yingqi Zhang
Cross-border online gambling crimes occur frequently and have broken through the boundaries of traditional crimes in the context of globalization and the increasing development of Internet technology. For instance, a crime committed in one country can have adverse consequences for citizens from other...
Proceedings Article
A case study of distributed network fault detection technology in distance education
Qianjun Tang, Yan Zhang, Yongju Li
The intrusion detection under the environment of IPv6 is an important security technology along with firewall in system security defense system, which can be used for real-time detection and monitoring of the system in the whole process of system invasion. This paper puts forward an intrusion detection...
Proceedings Article
Research on Development and Future Potential of Africa Economy
Chengyishen Yang
The development potential and the abundant resources in Africa have attracted a lot of foreign attention and gained a lot of FDI. However, that because of the Covid-19, that many countries have been affected and fallen into a recession. Africa was also influenced so that some people have doubted that...
Proceedings Article
The Effect of Family Income on Parents' Motivation to Support Children’s English Learning at Primary Level
Muchen Yan
English has been highly valued as one of the major subjects in Chinese College Entrance Examinations. And with globalization, acquiring skills to use English has become a common goal for most families. Existing studies have revealed the effects of family income on students' academic performance...
Proceedings Article
A Review of Work Family Conflict Research
Rui Wang, Hongbo Shi
The job competition is becoming more and more fierce with the rapid development of society, nowadays, the job requirements for individuals are becoming more and more strict. At the same time, the liberalization of the birth policy and the change of parents’ educational concept have gradually increased...
Proceedings Article
Regulation on China Internet Finance
An Analysis of Ant Group’s IPO Failure
Xintong Feng, Xiaoyi Wang, Ziming Yang
Internet Finance is a new financial business model and gets applied more and more in China with the development of the internet. Although it provides is more convenient and faster service, internet finance also brings more system risks to China’s financial market. Especially after the IPO failure of...
Proceedings Article
Digital Capital and the Labor Market: Factors of Mutual Influence
G Bannykh
The article discusses issues related to the conceptualisation of digital capital and the mutual influence of it and the labor market in the modern economy. The digital transformations taking place in modern times have significantly changed the living and working conditions of individuals, which is reflected...
Proceedings Article
A Monte Carlo Simulation Scheme for Basket Options with Barriers
Ni Cao, Hui Mai, Shuining Zhang
In this paper we introduce simulation pricing of a sample barrier call option on a basket of stocks under the multivariate Black-Scholes-Merton scheme. Ten S&P 500 stocks from different industries were chosen to compose the basket, with the weights assigned to be the optimizer of the basket’s Sharpe...
Proceedings Article
Cloud computing environment based on Web log mining algorithm implementation of test
Jiang Yong-cheng, Bin Wang, Jing Li
Software test is the important means that guarantee software quality and reliability and in this respect it plays the role that other method cannot replace. However software test is a complex process , it needs to consume huge manpower material resources and time which takes the 40%~50% of entire software...
Proceedings Article
Lower Limb Gait Analysis Using Deep Learning
Tanaya Kanungo, J. Venekha, V. Karpagalakshmi, S. Sugumaran
Understanding human gait patterns is essential for medical diagnostics, rehabilitation, and prosthetic development. This study presents an advanced deep learning approach that combines Convolutional Neural Networks (CNNs), Long Short-Term Memory (LSTM), and Gated Recurrent Units (GRUs) to analyze lower...
Proceedings Article
NBA Social Media Marketing Strategy: From Globe to China
Zanchao Wang
Over the past decade, the emergence of social media has changed the speed and scope of communication and interaction between individuals and organizations across the globe [9]. The significant growth of social media has also spurred changes in the market. Businesses are paying more and more attention...
Proceedings Article
Research on Fire Rope Rescue Training System Based on IRATA and CMC Rope Rescue Techniques
Feng Liu, Yuhai Zhang
Rope rescue occupies a certain proportion in the fire emergency rescue. However, in China, rope rescue technique has a relatively later start. And technical rescue training is still in the stage of exploration. Therefore, it is particularly important to carry out systematic and professional rope rescue...
Proceedings Article
An Intrusion Detection Method Study Under the Environment of IPv6
Bin Wang, Chao Wang, Zhang Zong-li
The intrusion detection under the environment of IPv6 is an important security technology along with firewall in system security defense system, which can be used for real-time detection and monitoring of the system in the whole process of system invasion. This paper puts forward an intrusion detection...
Proceedings Article
Dilemmas and Strategies of Metro Cultural Communication in the Context of ‘Immersive Intelligent Media + Scene Theory’
Yimin Wang, Jingyi Pan, Qianru Dong, Wenrui Liang
With the popularization of 5G and the advent of the era of integrated media, immersive smart media and the era of scene-based media have begun to gain importance. Firstly, the article compares the origin and current situation of immersive smart media and “scene-based” construction, analyzes the characteristics...
Proceedings Article
Research on Monopoly’s Variable Effect on Digital Market in China—Take Xiaomi as an Example
Tianyang Zhang
This article demonstrates how monopolies affect the digital market in China. Every country in the world may experience various monopolies and make regulations since they may ultimately result in adverse effects. However, competition and monopoly between different markets may vary and have completely...
Proceedings Article
Determinants of Financial Deepening in Indonesia: Analyzing the Impact of Banking and Macroeconomic Factors
Ikbal Lutfi
Financial deepening plays a vital role in economic development, yet its determinants in Indonesia remain understudied. This research aims to analyze the impact of banking and macroeconomic factors on financial deepening in Indonesia. The data used in this research is quarterly data from 2019 to 2023...
Proceedings Article
Principles Underpinning the Development of Cross-Cultural Business Communication as Part of Master’s Degree in Pedagogy
C E Tsvetkova, O A Mineeva, N C Pronin, M I Klyueva
Professional activities of a teacher under the conditions of globalization and IT development of the society have determined stricter social and educational requirements for language training of students doing a Master’s degree in pedagogy. The development of new generation Federal State Educational...
Proceedings Article
The research of improved Apriori mining algorithm in bank customer segmentation
GongXin Yang
The This paper studies bank customers’ segmentation problem. Improved Apriori mining algorithm is a kind of data mining technology which is an important method in bank customers segmentation. In practical application, the traditional algorithm has shortcomings of the initial value’s sensitive and easy...