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Proceedings Article
The Influence of Marketing Communication Through #TokopediaWIB TV Show Event on Brand Loyalty of Tokopedia (A Survey on K-Pop Fans)
Sherin Angela, Sinta Paramita
The high competition between marketplaces certainly encourages each marketplace to keep innovating so that despite the many marketplace choices out there, people still use them loyally. One of the ways is by designing a marketing communication strategy. This study discussed one of the marketing communication...
Proceedings Article
Customer Happiness through Customer Experience in the RTA Furniture Retail Industry Based on Omnichannel Marketing (An Empirical Study on the Millennial Generation and Gen-Z in Indonesia)
L. Lisnawati, S. Sulastri
This study investigates the influence of omnichannel marketing on customer happiness through customer experience in the Ready-To-Assemble (RTA) furniture retail industry, focusing on Millennials and Gen-Z in Indonesia. Using a quantitative survey method with 420 respondents and analyzed through SEM-PLS,...
Proceedings Article
Adapting Content-Based Instruction Principle in Teaching Culinary Arts Vocabulary at Vocational High School
Hardianti, Yusniati Nadir Sabata
Learning a new language compared to first language is always seen more sophisticated issue. Learners often find the difficulties of how to use the words properly once they are used as part of sentence. This is because most people learn a new language in scattered manner, such as memorizing words one...
Proceedings Article
How does Digital Finance Promote Green Innovation in New Energy Firms? Evidence from Chinese Listed Companies
Jianghan Zheng
Within the digital economy, digital finance provides innovative sources of financing corporate innovation. This paper examines how digital finance influences green innovation with panel data on the Chinese listed new energy companies during 2011-2022. According to the results obtained based on the two-way...
Proceedings Article
Integration of Learning Leadership and the Formation of a School Quality-Oriented Academic Culture: A Case Study at SMAN 2 Makassar
Ansar Ansar, Kartini Marzuki, Ahmad Restani Syukron Thayyib
The principal, as the primary leader in educational institutions, plays a crucial role in determining the quality of learning and shaping an academic culture oriented toward excellence. This study aims to explore how the principal of SMAN 2 Makassar implements instructional leadership across five key...
Proceedings Article
An Analysis of the Reasons Why Confucianism Became an Orthodox Thought in the Han Dynasty
Sen Qi, Xinyi Wang
The Confucianism was struck seriously by the event of “burning books and burying Confucian scholars” during the period of Qinshihuang. However, at the beginning of Han Dynasty, from Gaozu to Wen-Jing, Huang-Lao which recommended discarding all desires and worries and having rest with the people was prevailing....
Proceedings Article
Research on Design Resource Allocation of New Energy Power Generation
Xiangxiang Liu
In recent years, a steady increase in the number of new energy power generation projects, the new energy power design enterprises to carry out a number of design projects at the same time has become the norm. The new energy power generation technology is the use of renewable resources, through natural...
Proceedings Article
Social Entrepreneurship: Past Achievements and Future Directions
Li Dan
Social entrepreneurship involving solving social problems through commercials ways is now growing an innovative practice to break the market failure and governmental failure. There is increasing scholarly attention toward understanding how social enterprises manage their hybrid nature and achieve social...
Proceedings Article
The Characteristic Analysis of Emergency Logistics Vehicle Scheduling Problem and the System Design
Liang Ruiwei, Yuan Shijun
How to schedule emergency logistics vehicles has become a significant issue studied for logistics and traffic. Based on characteristics of emergency logistics, this article shows the difference between emergency logistics and general vehicles scheduling, designing an emergency logistics vehicle scheduling...
Proceedings Article
Study on Evaluation System of College Teachers' Morality in the New Era
Rui Xiong
Through the analysis of the principles, approaches and methods for the development of university teachers' professional ethics assessment index system, the paper worked out the observation points, weights, and operational approaches of indicators at all levels in the college teachers' professional ethics...
Proceedings Article
The Impact of Environmental Entrepreneurship on Green Growth
Qing Feng
Although economy grew violently and extensively and the life standard raised, there are still concerns that the industrial age has had a great negative impact on the natural environment, which have caused damages of the economy’s vitality. In order to find potential candidates to reduce the rate of environmental...
Proceedings Article
Non-Formal Education and the Humanization of Education to Support Sustainable Development Goals (SDGs) for Indonesia’s Golden Era
Sjafiatul Mardliyah, Putri Aisyiyah Rachma Dewi, Rivo Nugroho, Shobri Firman Susanto, Desika Putri Mardiani, Monica Widyaswari, Suji
The implementation of basic education in the non-formal sector through equivalency education shows a form of ‘partiality’ that creates an educational problem referred to as neutrality. This condition emphasizes the need for critical analysis to understand how non-formal education becomes critical education...
Proceedings Article
Faith is Like a Rock, Teaching is Based on Things, and Virtue is Reflected in It---Empowering AI: Promoting the Potential and Win-Win of Path Exploration and Practice Framework ---A Case Study of School of Information Engineering, Xi’an Eurasia University Education is Like a Tree Shaking Another Tree, a Cloud Pushing Another Cloud, and a Soul Awakening Another Soul. ---Inscription
Miao Liu, Dangfeng Zhang, Li Gong, Mengyao Tian, Yuchen Yang
As the rapid advancement of information technology, AI has become a crucial support in various fields. As for education, the application of AI is becoming increasingly widespread, especially in enhancing and evaluating the comprehensive quality of students. This study will delve into how AI is being...
Proceedings Article
Applications Research of PDCA Cycle Management in College Japanese Teaching
Xile Zhong
With the continuous improvement of teaching quality requirements in university teaching management, how to optimize the teaching process has become the focus of attention of teachers. Because of its systematicness and scientificity, PDCA cycle management mode has been gradually introduced into university...
Proceedings Article
Discussion on How to Absorb Excellence from National Culture for Chinese Art Design
Zhenglei Dong
This article aims at explaining that Chinese art design shall absorb nourishment from national culture through analyzing characteristics of Chinese national culture and relationship between modern art design and national culture, in order to improve quality, perfect theory and enrich pattern of manifestation.
Proceedings Article
Does Corporate Culture Affects Performance of Insurance Corporate
Jie Fu
Corporate culture is the base factor for living and healthy development, and excellent corporate culture plays an important role in raising its competitive capacity. The purpose of this article is two fold: first, this paper tries to demonstrate the corporate culture base on the 6S model which proposed...
Proceedings Article
A New Method for Robust Multiple Peer-To-Peer Relay Beamforming
Yunshan Hou, Junyi Du, Zhijuan Qi, Jianhua Chen
This paper focuses on how to design the robust beamforming vectors of multiple peer-to-peer relay networks. In the context of imperfect channel state information at the relays, our goal is to minimize the transmit power at relay nodes subject to the quality of service at each receiver. A method based...
Proceedings Article
Analysis of Key Technologies of Digital Library Based on Cloud Computing
Xin Guo
With the development of information technology, the library has changed greatly, and the target of the intensive literature information resources has been seriously challenged. The existing mode of information resources has gradually changed from the analog to digital state. The digital library began...
Proceedings Article
Origin, Alienation and Domestication: On the Case Method Teaching in Law Undergraduate Education
Yuqing Zhong, Weijun Wu
This paper explored how to apply case method teaching in undergraduate law teaching in China through comparative analysis, literature research and practical investigation. It was analyzed that the case method teaching has specific content, applicable scenarios and important significance in the United...
Proceedings Article
Teaching Culture in China's TEFL Classroom
Chunrong Wang
This paper focuses on how British and American culture can be taught to students of English within the foreign language curriculum at the university level in China. Taking into account the goals, the vastness of the subject, students' lack of background knowledge, the syllabus design and teaching method...
Proceedings Article
A Study on the Cultivation of CAT Ability of Translation Majors in Big Data Era
Jing Wang, Xiaodong Zhu
This paper discusses how to improve the ability of college students majoring in translation to use CAT software. With the arrival of big data's time, the mode of translation has also changed greatly. For example, the new mode based on "Internet big data Translation", represented by crowdsourcing translation,...
Proceedings Article
Improve the Competence of Citizenship through Peace Education for Victims of the Aceh Conflict
Dhian Mutia, Sapriya Sapriya, Muhammad Halimi
Peace education is an ongoing activity or process for creating peace in society, in the sense of peace should go in and cut the chain to the efforts of teaching, such as negotiation and mediation skills and educational values of peace that includes respect for human rights and so on, so it will bring...
Proceedings Article
Mathematical Modeling of Information Management of Social Systems in Emergencies
I.M. Azhmukhamedov, D.A. Machueva, E.D. Alisultanova
A primary responsibility of the state is ensuring the safety of its citizens while alerting and informing the public of an impending emergency, and the required actions are important measures taken to protect the population. Information management is becoming increasingly important in bringing systematic...
Proceedings Article
Entrepreneurial Self-efficacy, Entrepreneurial Climate and Entrepreneurial Performance of Family Farm
Zhi Wang, Tan Yu, Yingli Wang, Xincai Shu, Shengshuang Chen
On the basis of social cognitive theory, this paper investigates whether and how entrepreneurial performance of family farm is affected by a farmer entrepreneur’s entrepreneurial self-efficacy, as well as the moderation effect of entrepreneurial climate. Evidence from a field survey of family farmers...
Proceedings Article
The Impact of English Education on Social Development: Enhancing Career Opportunities and International Communication
Jie Peng
English education has emerged as a significant force shaping both individual advancement and societal progress. This paper delves into the multifaceted influence of English education on social development, focusing on its role in fostering career growth and facilitating global communication. Through...
Proceedings Article
Don’t Starve: Research and Analysis of Its Success Factors
Yan Bao
As a survival-action video game, Don't Starve delivers an immersive survival experience to players through its unique Gothic art style and high-difficulty gameplay. This paper analyzes the game from aspects such as artistic style, visual presentation, narrative techniques, and gameplay mechanism...
Proceedings Article
Research on the Strategies of Improving the Teaching Effect of Online Practice Courses in Colleges and Universities Based on Student Engagement
Boyu Feng, Zhihao Zhang, Yuhui Wang, Lily Wang, Nan Zhang
In the curriculum system of higher education, practice courses play an indispensable role, and are the transfer application platform and functional structure supplement of the knowledge learned in theoretical courses. However, practical courses often have special requirements for teaching conditions...
Proceedings Article
A Scooping Review of Determinants of the Graduation of Professional Competencies for Medical Education Students in Indonesia
Yani Istadi, Sukestiyarno, Tri Joko Raharjo, Mahalul Azam, Edy Mulyono
The competency certificate is part of the registration requirements so that a doctor can arrange for a practice license. This competency certificate is obtained by first having to pass the Medical Profession Education Student Competency Examination (UKMPPD). In fact, many prospective doctors did not...
Proceedings Article
Countermeasures and Interpretation: Operation for Vocational Schools Based on Marketing Perspective
Zhaohui Yang, Zhaowei Dong
With market economy deepening, Educa-tional system oriented by consumers is replaced by producers. It is showed that education goes into operating times. Market could affect social industries by competition mechanism, supply and sup-port mechanism and price mechanism. How to establish service oriented...
Proceedings Article
Impact of Mental Illness on Creativity in Visual Art
Dhaneshwar Shah, Sunanda Rani, Meiyan Wang, Jining Dong
Mental illness, creativity, and visual art are often influenced by each other. Medical science proved that highly creative people are suffering from a different kind of mental illness or disorder. Mental illness and creativity is a comprehensive process and influenced by internal and external factor....
Proceedings Article
The Influence of Financial Literacy Towards Financial Management and Its Impact on Family Welfare
F Komalasari, R J Cindi
Based on survey from Indonesian Financial Services Authority, the number of people considered well literate of financial literacy in Indonesia is 21.84%. Further data showed that financial literacy rate of housewives in Indonesia is 2.13%. This bring concerns considered that in managing the family money,...
Proceedings Article
From “Americanization” to “Vietnamization”: Johnson’s and Nixon’s Vietnam War Policies (1963–1972)
Zehao Li
This article examines the transformation of U.S. policy during the Vietnam War, specifically under Presidents Lyndon B. Johnson and Richard Nixon, highlighting the shift from “Americanization” to “Vietnamization.“ Initially, Johnson escalated U.S. intervention in Vietnam, driven by Cold War dynamics,...
Proceedings Article
The influence of Industrial Transformation on Firm-Level Innovation
Zikuan Cheng
Industrial transformation is driven by the digital economy, sustainable development, and policy changes. This process changes how companies innovate. It affects innovation through market competition, government policies, and how resources are distributed. Companies face more competition and changing...
Proceedings Article
Purchase Intention is More Influenced by Authenticity Than Cosmetic Influencer Content: Social Exchange Theory
Tiara Putri Utami, Aflit Nuryulia Praswati
The high sales figures for the facial care category in e-commerce demonstrate the high market demand for skin care products. There are several competing products from MS Glow, such as Somethinc, Garnier, Scarlett, and Avoskin. The following is data on sales of MS Glow beauty products and those of its...
Proceedings Article
Local Business and Gentrification: Using Online Market to Increase Competitiveness
Thomas Soseco, Ni’matul Istiqomah, Victor Rumere
Local businesses in gentrifying areas face opportunities due to the changing pattern of consumers’ demographic characteristics and increased purchasing power. At the same time, upgrading infrastructure leads to better connectivity and logistics, resulting in convenience for the online shopping experience....
Proceedings Article
Learning System During Covid-19 Pandemic: How the Teacher Interprets the Curriculum
Puspa Sari, Hadi Pajarianto, Nasriandi
To keep up with the need of education in the course of Covid-19 pandemic, the school have no choice but to habituate with the virtual learning process. Accordingly, they have to adjust the learning process, interaction, evaluation, teaching tools as well as the curriculum. In spite of the fact that the...
Series: Advances in Engineering Research
Proceedings Article
Solving transportation problems with warehouse locations based on greedy algorithm
Xianyao Li
Greedy algorithm is a common-used method to solve many different types of problems. Researches were done a lot that use greedy algorithm to solve classical transportation problems. This paper discussed how to apply greedy algorithm in transportation problems with warehouses location. The main idea of...
Proceedings Article
The Potentiality of Principal Leadership Implementation In North Sumatera
Wildansyah Lubis, Syaiful Sagala, Abdul Hasan Saragih, Gaffar Hafiz Sagala
Previous researchers have had a long debate about the urgency of the application of transformational and instructional leadership models for educational organizations. Nevertheless, there is a stream of research that seeks to bridge the conflict by recommending the adoption of principal leadership in...
Series: Advances in Engineering Research
Proceedings Article
THE IMPACT OF VGM (VERIFIED GROSS MASS) IMPLEMENTATION AS SOLAS'S NEW REGULATION - CASE STUDY AT PORT OF TG.PRIOK
Rahmatika Rahmatika, Rindayu Alvita Putri, David P. Sirait, Aswanti Setyawati
Safety is crucial in the shipping industry, however in the current export container activity there are many factors that can cause an accident. To prevent an accident, regulation play an important role. With regulation, safety can be implemented to decrease the risk. Therefore, IMO has amended the SOLAS's...
Proceedings Article
Local Wisdom to International on Aviation Information in Javanese as an Effort of Law Enforcement to Achieve Aviation Safety and Aviation Security According to ICAO Standard (International Civil Aviation Organization) (Study in Adi Sucipto International Airport-Yogyakarta)
Yudi Pratikno, Hartiwiningsih, Emmy Latifah
Information is an important matter of every activity, especially aviation information at the airport. Aviation information at the airport is very important for airport services users. The available aviation information will enable the passengers to get information about aircraft schedule such us the...
Proceedings Article
Analysis of Anxiety Disorder and the Relationship with Family
Bingyuan Chen, Haotian Deng, Yuhan Shi, Yu Tian
The most widespread and harmful mental health issues are anxiety disorders. The COVID-19 pandemic, according to the World Health Organization, has led to a 25% rise in the prevalence of anxiety disorders worldwide in recent years. Due to the exceptional stress brought on by the pandemic’s state of social...
Proceedings Article
Protection of UMKM in Sustainable Creative Economy Development in Indonesia
Anak Agung Gede Oka Wisnumurti
This study aims to explore the protection related to UMKM in the development of a sustainable creative economy in Indonesia with a descriptive normative legal research method. This is because researchers examine primary legal materials and secondary legal materials, which consist of legal materials (laws,...
Proceedings Article
The Impact of Social Media and School Bullying on the Mental Health of Teenagers
Yi Cao
The mental health issues of teenagers have been put on the agenda with the development of the times. Social media and school bullying are two major factors that could affect teenagers’ mental health. People know school bullying will have a negative effect, but do not know about social media and how school...
Proceedings Article
Implementing Local Content Materials in EFT Class at UKI Toraja
Yizrel Nani Sallata, Viktor Siumarlata, Matius Tandikombong, Sushy Teko Patanduk, Linerda Tulaktondok
This research was to find out; how the English for tourism materials implemented by lecturers at UKI Toraja. The method used in this research is qualitative method. The subjects of this research are the two lecturers of English for tourism at English Department UKI Toraja The instrument used in this...
Series: Advances in Engineering Research
Proceedings Article
Disturbance Source Location Method of Low Frequency Oscillation With Time-varying Steady Points
Fuqiang Li, Yuou Hu, Zhonghua He, Xiaohang Zhang
Low frequency oscillation has been a serious threat to security and stability of power grid, and how to locate the disturbance source accurately is an important issue to suppress low frequency oscillation. The existing location method has poor adaptability to oscillation with time-varying steady points...
Proceedings Article
On the Transformation and Popularity of the Cheongsam in Modern Time
Ying Ding
For thousands of years, all the Chinese women dresses were made through the straight cutting in tailoring. The bosom, the shoulder, the waist and the buttocks of the clothes were all straight. The women’s line of beauty didn’t show completely at all. As far as the cheongsam, the characters were also...
Proceedings Article
Reflecting the image of large families in the media on the example of print publications of the Altai region
I Antonovich, Yu Kalinina, T Chukanova
The article analyzes how complete and objectively the print media (“Altayskaya Pravda,” “Vecherny Barnaul,” “Svobodnyy kurs,” “Arguments and Facts in Altai”) of the Altai region cover the image of a large family for the period 2012-2016. The research clearly demonstrates that the number of publications...
Proceedings Article
Research on the Development of Tourist Attractions Under the Guidance of the “Golden Key” International Service Brand
Zeng Dan
The development of social economy and the improvement of people's living standard promote the rapid growth of tourism. In addition to the inherent geographical factors, the service quality of any scenic spot is one of the important factors affecting the satisfaction of tourists. As a professional international...
Proceedings Article
Challenge to Transforming the Limitation on Overseas Investment in the Business of Internet Protocol TV Due to the Regulation in Indonesia
Vera W. S. Soemar
Indonesia has advanced to a new technological development era via digital television. The challenged was adopted in 2009 and later on was revised through the Regulation of Ministry of Communication and Informatics Number 6 Year 2017 about the Management of Internet Protocol Television Services (IPTV...
Proceedings Article
The Influence of Tea Art Courses on the Quality Improvement of Female College Students
Yang Li
In colleges and universities, it is necessary to pay more attention to female college students and the improvement of their moral education as well as cultivation. Female college students in colleges and universities represent women in the new era. They must not only have excellent cultural connotations,...