Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)

Session: Management

30 articles
Proceedings Article

The Impact of Motivation in Increasing Employee Productivity in College

Hadi Purnomo, Rahma Wahdiniwaty
The purpose of this research is to know the big impact of work motivation by employees against the productivity in college. The method that we use in this research is descriptive verification. The analysis unit is the employees of the College, namely Indonesia Computer University (UNIKOM) using the census...
Proceedings Article

Implementation of Recommendation Model for Determining the Marketing Area Location of Creative Industry Products

Rahma Wahdiniwaty, Eko Budi Setiawan, Deden A Wahab
Marketing of products from the creative industry needs to be done by the business actors by looking at several aspects, including the selection of locations or places to market their products. This research was conducted to provide a model that can be used by business actors in determining the most appropriate...
Proceedings Article

Trust and Loyalty Level of Online Transportation Users

Herman Soegoto
Main objectives of this research are to find out the trust level among Bandung citizens and the impact towards online based transportation users loyalty. This research is used combination of descriptives and verificative analysis, and the data came from 400 respondents in 30 districts, which located...
Proceedings Article

Influential Factors on the Bank Employees’s Performance

Mari Maryati, Deden Abdul Wahab Syaroni
The purpose of the research is to investigate the influential factors on the bank employee’s performance. The study case was performed at a Government Bank in Indonesia in one of its branch in Bandung. The questionnaires were distributed to teller and customer service officer at the branch office of...
Proceedings Article

Employee Burnout in Private University

Yayah Sutisnawati, Deden Abdul Wahab Syahroni
The aim of the research is to investigate how the extent the employee’s burn out employees in Private University. The study case was conducted in this research by distributing questionnaires to 152 respondents in a Private University in Bandung. Quantitative method was used in this research with descriptive...
Proceedings Article

The Effect of Motivation and Leadership Style Towards Work Performance at PT. Bank Negara Indonesia KCU Bandung

Panji Setya Depitra, Herman S. Soegoto
Employee performances are depended on a lot of factors. In achieving its objective, PT. Bank Negara Indonesia needs to consider factors that can affect employee's performance. Among them are motivation and leadership style. Motivation and leadership style are a few factors that can affect on employee's...
Proceedings Article

The Influence Workload and Competence on Employee Performance in PT X Finance

Rizky Dhelvia
The purpose of this research was to determine the effect of workload and competence on employee performance. This research was conducted at PT X Finance using quantitative sample method take 70 respondents. Measurement data was done by distributing questionnaires using 5-point Likert scale. The analytical...
Proceedings Article

Competencies Development for Lecturers at Faculty of Letters in Private University

Soni Mulyawan Setiana
This research was aimed to describe how the real image of the competencies of lecturer at Faculty of Letters and the faculty’s effort in encourage the development of lecturer’s competencies. This research used a qualitative descriptive method. The data were taken by an interview and documentation studies....
Proceedings Article

Theoretical Study on Employee Engagement in Building Performance Organization

Deden A. Wahab Sya'roni
The purpose of this study was to investigate human-resource assets related to the rapidly changing global environmental conditions in which humans play an important role in an organization. Human resources are believed to be strong contributing capital whose role is expected to give more added value...
Proceedings Article

Analysis of Product Differentiation Strategy and its Implications toward Position Advantage on Customer Retailer's Purchase Decision

Dedi Sulistiyo Soegoto
This study aimed to analyze the strategy of product differentiation and its implications on position advantage on customer retailer’s purchase decision either partially or simultaneously. The research method used quantitative method with linear regression analysis three variables measured were: product...
Proceedings Article

Measurement and Improvement Analysis of Applications and Services with IT Balanced Scorecard on Online Transportation in Bandung

Bima Adhiguna, Dedi Sulistiyo
Research aims to measure and improve services and applications to the performance of online transportation companies, namely the IT Balanced Scorecard. Measurement and analysis of data using the R-Commander application by measuring and analyzing several parameters in it. The result is that the data is...
Proceedings Article

The Influence of Product Quality on Car Puchase Decision

Jogi Morrison Simanjuntak, Rahma Wahdiniwaty
The purpose of the researcher is to know how much influence the quality of the product to the purchase decision of HX Cars. Almost all industries are experiencing growth as a result of globalization, not least with the automotive industry in Indonesia, especially in the car industry. The Indonesian occupation...
Proceedings Article

The implementation of work-based incentive at Law Firm and Secretary Staffs at Universitas Pendidikan Indonesia

Budi Rahadian, Deden A A. Wahab Sya’roni
The study attempts to identify the implementation of work-based incentive, called Insentif Berbasis Kinerja (IBK), at Law Firm and Secretary division in one of University in Indonesia. To increase the productivity of an organisation, pay-for-performance (PFP) is usually implemented in an institution....
Proceedings Article

Improving Product Knowledge Through Personal Selling Activities

Fathan Jefriansyah, Rahma Wahdiniwaty, Karim Suryadi, Deby Sri Aprilliani
This study aims to determine the effect of Personal Selling activities on product knowledge and their impact on the decision to purchase Honda BR-V. Referring to the sale of wholesales to the dealer released by the Association of Indonesian Automotive Industries (GAIKINDO) it was noted that BR-V has...
Proceedings Article

The Influence of Competence User Information System on User Satisfaction of New Student Admission Information System in University of Swadaya Gunung Jati

Danang Nuswantoro, Deden Abdul Wahab Syahroni
Swadaya Gunung Jati University (Unswagati) as the oldest and largest university in the CIAYUMAJAKUNING area (Cirebon, Indramayu, Majalengka, Kuningan) in recent years has experienced a decline in new student admissions. As one of the steps to anticipate, Unswagati applies online-based new student admissions...
Proceedings Article

A Dynamic Investment Development Strategy on How To Accelerate The Economic Growth

Arjuna Arjuna Rizaldi
This study aims to build a model of investment development strategy in Subang Regency, West Java, especially in relation to the construction of international port in Patimban, Subang Regency. The method used in this study is the Location Quotient (LQ) Method, and the data used is secondary data obtained...
Proceedings Article

Improving Corporate Values Through The Size of Companies and Capital Structures

Windi Windi Novianti, Wendy Wendy May Agustian
- The purpose of this study  was to find evidence of whether the company's size and capital structure had an impact on the value of the company in food and beverage companies listed on the Indonesian Stock Exchange in the 2011-2015 period by taking samples of seven companies from 14 food and beverage...
Proceedings Article

Can Attitudes, Subjective Norms and Behavioral Control Perceptions Influence The Visitors Interest in Buying at Department Stores in Bandung?

Raeni Dwi Santy, Mirna Mirna Zulianti
The purpose of this study is to determine consumer behavior in these case attitudes, subjective norms, perception of control behavior, and buying interest of Mall customers, as well as to determine the effect of consumer behavior in these regard, subjective norms and perceptions of behavioral control...
Proceedings Article

The Influence of Green Location Strategy, Green Price, and Green Promotions toward Purchase Decision of the property

Gatot Sudjatmiko, Dedi Sulistiyo Soegoto
Green marketing is part of the company's approach to all consumers, with a variety of location-marketing, price, and promotional activities, designed to deliver corporate benefits to minimize the environmental impact of marketed products. Therefore, to increase the benefits for relevant stakeholders...
Proceedings Article

The Influence of Capital Structure and Dividens Policy to Firms Value Listed at Indonesian Stock Exchange

Linna Ismawati
This research aims to find evidence on whether the capital structure and dividend’s policy have an impact on the firm’s value. The study uses a firm-level panel data as all companies listed at Indonesian Stock Exchange who pays the dividend during the period of 2010-2015. The study develops three reseach...
Proceedings Article

Employee Performance Influenced by Their Quality of Work Life and Work Discipline

Lita Wulantika
This study aims to determine the effect of quality of work life and work discipline on employee performance at Saripetojo Ice Industry Department Agronesia Inc. Bandung. The method used in this research is descriptive - verification method, the sample used in this study is random sampling. The analysis...
Proceedings Article

Marketing Performance Influenced by Market Orientation Through Value Creation

Rizki Zulfikar
TThe aim of this research is to find evidence on the impact of market orientation to marketing performance through value creation in small and medium enterprises (SMEs) of knitting industry in Bandung, West Java. The methodology used in this research is descriptive and verification analysis conducted...
Proceedings Article

Information Technology Based Entrepreneurship Education in University

Eddy Soeryanto Soegoto
The purpose of the research is to investigate the application of Information Technology (IT) on Entrepreneurship Education and to what extent IT effective to support the success of entrepreneurship education by increasing entrepreneurial intention in University. The research was conducted by study case...
Proceedings Article

Relationship between Access to Mall and Shopping Motivation of Young Adult Age Group

Tri Widianti Natalia, Hanson Endra Kusuma
The rise of Shopping Mall development in Bandung causes differences in shopping motivation. The main purpose of visiting Shopping Mall is not only for utilitarian activities but rather hedonic. The differences shopping motivation (Utilitarian and Hedonic) one of them related to Situational Facto, namely...
Proceedings Article

Lecture Schedule on Accounting Computer Department of Indonesia Computer University Using Genetic Algorithm

Doddy Maulana Yusuf
The aim of this research is to obtain the best combination of scheduling of courses and lecturers but does not violate the constraints of the Accounting Computer Department of Indonesia Computer University. Hence the need considered various aspects that affect scheduling of courses. From the aspect of...
Proceedings Article

Feasibility Study of PT Fixall

Adhi Dharma Satria, Herman Herman Soegoto
Today's business opportunities are wide open to prospective entrepreneurs by leveraging developments in information technology. PT. FixAll is a company that is engaged in providing informal services such as household appliance repair and other secondary household services such as repair of umbrella,...
Proceedings Article

Consumer Brand Loyalty of Fast Fashion Brands of Young Consumers in Indonesia

Azzahra Sabina Tohir
The purpose of this paper is to empirically investigate the factors affecting consumer’s fast fashion brand loyalty by examining Indonesian college students’ perceptions and loyalty toward Fast Fashion Brands. The research model describes relationships between Consumer Based Brand Equity Dimensions towards...
Proceedings Article

Penta Helix Model In The Community Empowerment Around Coal Mine In Maburai Village Tabalong Regency

Muhammad Riduansyah Syafari
The Penta-Helix Model in community empowerment around coal mine is taken from the community empowerment program of PT Adaro Indonesia tbk and Partner, using corporate social responsibility fund. This model involves five components of stakeholders that are synergized, and illustrated in the practice of...
Proceedings Article

The Effect of The College Reputation on Student’s Decision Making to Choose It

Nuriah Vani Ramdhiani, Rahma Wahdiniwaty
The research was aimed to investigate the influence of the reputation of a college toward the student's decision in determining it as their place of study. The research method used in this study is descriptive and verification analysis. The study case was conducted in a private university in Bandung,...
Proceedings Article

Quality Analysis of Work Life and Job Stress in Effect on The Performance of Employees

Isniar Budiarti, Dani Setiawan
this study aims to obtain explanatory findings that have been tested by analyzing how (1) the quality of work life, Job Stress and employee performance, and (2) the quality of work life, and Job Stress influence on employee work performance. The research method used in this research is descriptive and...