Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)
222 articles
Proceedings Article
Clubhouse: A popular audio social application
Binhe Zhu
With the outbreak of COVID-19, most people have been quarantined at home for more than a year. Social life is limited by the restrict on travel. The explosion of the Clubhouse has greatly relieved people’s social pressure at home. This paper makes a simple analysis of the opinions of young people in...
Proceedings Article
A Review of Relationships Between Attention and Emotion
Lokyin Chan, Yutong Xie, Xueyu Zhao
Attention is crucially important in deciding human activities, such as rewards and emotions. However, attention itself does not dominate the whole authority. Well engaged with emotions, attention can produce a completely different result. Over recent decades, the relationship between emotion and attention...
Proceedings Article
Where Should Existing Video Streaming Platforms Improve: A Comparative Analysis of Netflix and IQiyi
Yiyun Huang, Zeyuan Lv, Zhenyuan Sui
This study investigates two video streaming giants, Netflix and IQiyi, resorting to finding where they should improve through analyzing financial reports and the review comments from both of its apps. Statistical analysis and a deep text-mining method have been applied accordingly. Findings from financial...
Proceedings Article
The Reliability of Eyewitness Testimony
Fangting Liu
Eyewitness testimony has always played an important role in the courtroom, helping judges to make decisions, so it is widely considered to be reliable. However, there is growing research evidence that the accuracy of the eyewitness testimony is influenced by many factors, including personal factors such...
Proceedings Article
Review of Single-Sex School
Wenqing Chen, Jiayi Liu, Xinjie Xu, Siyi Zhang
This paper reviews the practice of single-sex education in recent years and its influence on students in various aspects. In addition, this paper investigates the origin, development, and decline of single-sex education, which is closely related to the background of The Times and the idea of gender equality....
Proceedings Article
Bank Financial Business Risk Assistant Management System Based on Clustering Algorithm
Hao Wang
In recent years, compliance risk has gradually become an important risk faced by China’s commercial banks in addition to credit risk, market risk and operational risk. The lifeline of commercial banks is risk management. In view of the harmfulness of the financial crisis, this paper tries to find out...
Proceedings Article
The Evolution Process and Development Approach of the Research on the New Generation of Migrant Workers in China
Peng Liang
The new generation of migrant workers is an important part of the “three rural” question in the new era, and it is also a hot and difficult issue that scholars pay attention to. The article uses 2042 core journals and CSSCI research literature as data samples from 2005 to 2021, and uses CiteSpace to...
Proceedings Article
Dissemination and Governance of Historical Nihilism in the Context of Big Data
Weng Zhe
As a powerful information means, big data technology has the characteristics of strong permeability, wide coverage and high concealment. With the gradual deepening of the deconstruction of historical nihilism by mainstream ideology, historical nihilism has gradually shifted its main position from academic...
Proceedings Article
Explaining Masks Disobedience Difference in the U.S. at the Beginning of COVID-19: Material, Competence, Meaning
Beiqi Zhang, Qiming Liu
Marks play an important role in every pandemic since they have shown up in human history. However, at the beginning of the COVID-19, U.S. failed to apply the wearing masks policy in time. The lack of using masks led to the spread of COVID-19 and the dramatic death numbers. To explain the unexpected situation,...
Proceedings Article
Research on Public Health Emergency of International Concern Under International Law—Take COVID-19 as an Example
Yumeng Zhang
COVID-19 broke out in January 2020 and has been declared a “Public Health Emergency of International Concern(PHEIC)” by World Health Organization(WHO). Up to now, it is still spreading in the global scope, which is also a severe test for the international public health governance system. Taking Corona...
Proceedings Article
Superhero Meets Princess: New Commercial Opportunities Obtained by Walt Disney’s Acquisition of Marvel
Tianxuan Wu
The value of the culture and entertainment industry has become increasingly demanding, competition among enterprises has become more intense. As one of the oldest entertainment companies, Disney has expanded its business footprint by acquiring content companies such as Marvel. This article uses Marvel...
Proceedings Article
Reviewing the Internal Obstacles to Women’s Equal Rights Movements
Xiang Li, Youtian Li, Jintong Que, Jiajing Wang
The main objective of feminism movements is to make societal changes for women’s rights achieving gender neutrality, improving society into a better place to live for women while they receive numerous challenges. This paper reviews the previous various gender cases and feminism movements worldwide to...
Proceedings Article
Separated Families in the Two Koreas: The Organizational and Political Transformations
Le Chang
South and North Korea are the only divided countries in the world. The division of the two Koreas has raised various geopolitical problems. The geopolitical issue involves relations between the two peninsula countries as well as the United States and China. During the division of the two Koreas, humanitarian...
Proceedings Article
Explaining COVID-19 Outcome in the USA: Trump’s Policy, the Republican Party, the Democratic Party, 2020 Presidential Elections
Yifei Wu
The essay is to explore why COVID-19 has spread so fast and resulted in a serious outcome. This phenomenon has been observed in 2020 and has resulted in serious outcomes in the United States. The essay uses a case study. Through the case study of the US, the essay hopes to have broader lessons of the...
Proceedings Article
Culture Variation in Ingroup Bias: Exposure to Individualist Culture’s Influence on People from Collectivist Culture
Yuexin Zou
The psychological mechanisms that underlie cultural variation in ingroup bias between collectivist and individualist cultures is a highly discussed topic. Evidence from past research suggests that ingroup bias and collectivism-individualism are closely related. This study will further investigate this...
Proceedings Article
The Transformation of the US Strategy in the Middle East: Retreat after 2011
Qifeng Fang, Xiaocheng Lu
Since the Cold War, the United States believes in less militarized foreign policy, anchored more on diplomacy, aid, and democracy-building efforts than military intervention. Nonetheless, this belief was largely short-lived after Saddam Hussein invaded Kuwait and the September 9/11 attacks on the United...
Proceedings Article
Analysis on Discrimination Governance: Individual Dilemma and Relief Mechanism
Hao Li
Against the backdrop of deployment of artificial intelligence and automation technology, the main form of discrimination are changing in human society. Compared with the traditional statistical discrimination, personality discrimination regarding individuals’ features contributes to not only a deeper...
Proceedings Article
Excavation, Inheritance and Development About Jiaodong Red Culture Gene
Qiong Zhang
As the core of China’s socialist advanced culture, red culture is a special cultural type accumulated by the Chinese people under the leadership of the Communist Party of China in the long-term revolution and construction. It contains rich revolutionary spirit and profound historical and cultural connotation....
Proceedings Article
Research on the Trends of Work Collaboration Industry Under Covid-19
Danyang Chen
Due to covid-19, there is a general shift in the work collaboration industry. This essay will firstly introduce the direction that the work collaboration industry is moving to under the pandemic. Then, it will provide several predictions about how the market will shift in the future. To achieve a reliable...
Proceedings Article
Explain the EU’s Sanctions Towards Cambodia, 2017-2021: Human Rights and the EU’s Strategies
Yichen Hao
The essay explores the reasons for the EU’s sanctions towards Cambodia and the role of human rights in sanctions. Briefly, it gives some suggestions regarding using sanction tools by analysing the essence of the EU’s sanctions towards Cambodia. This phenomenon has been observed in recent years and usually...
Proceedings Article
A Study on the Path of Discourse Transformation of Ideological and Political Education in Universities Under the New Situation
Fan Xia
As a complex language symbol system with distinct ideology, ideological and political discourse has the characteristics of ideological dominance, content politics, formal stability and directness of expression. Under the new situation, the traditional discourse system of ideological and political education...
Proceedings Article
Research on Marketing Mix of Mobile Online Games
Honor of Kings
Shurui Du, Xiao Peng, Zhixia Zhang
Due to the rapid development of the Internet, the mobile game industry is one of the most promising and competitive fields for start-ups on the Internet. As people’s living standards have improved, the field has attracted a large number of game users. Among many games, Honor of Kings is one of the most...
Proceedings Article
Test Analysis of Policies in Public Health Emergency Management in China
Taking the Response of Jiangsu Cities to the Outbreak of Lukou Airport as an Example
Yin Zeyu, Yu Sixian
The distribution and combination of policy tools in public crisis management are significant issues in major public health emergencies. This paper takes the outbreak of Lukou Airport in Nanjing, Jiangsu Province as the background, and takes the relevant laws and policies issued by Nanjing, Yangzhou,...
Proceedings Article
Research on Strategic Management of the Enterprise during the COVID-19——ViacomCBS as an Example
Tongchuan Hu, Zhigu Ran, Jialu Zhao
Under the impact of COVID-19, the media industry has been hit to a large extent, but also found a new business opportunity -- streaming video services -- and created a new business model. Taking ViacomCBS, a media company, as an example, this paper analyzes and discusses the strengths, weaknesses, opportunities,...
Proceedings Article
The Role Embodied Cognition Plays in Situation Model
Jingting Wang, Zitong Li, Zilin Qiao
At the beginning of our discussion, this paper depicted and reviewed the concept of modality-specific simulation and introduced the situation model. We further discussed the relationship between these two concepts and designed an experiment aimed to reach out the evidence that can be used to testify...
Proceedings Article
The Han Dynasty-Xiongnu Relationship in the Early Western Han Dynasty: The Peace between the Enemies
Ming Sun
The Xiongnu chose to maintain a seeming friendship with the early Western Han Dynasty rather than start aggressive invasion even though the second century BC was the golden age of its expansion. The reasons of the peace period between the two hostile empires are deconstructed into three factors in this...
Proceedings Article
Prospects of Circular Electron Positron Collider Construction
Xinming Shen
The Circular Electron Positron Collider (CEPC) is an advanced accelerator designed to investigate the limitations of SM, and it is still in the planning stage. The paper summarized the history of CEPC planning, current development, and prospect of CEPC.
Proceedings Article
Research on the Characteristics of Post-90s Employees in the Financial Industry and Companies’ Response Strategies
Yuanmeng Zhang
Post-90s teenagers have gradually become the main force in all fields. Compared with post-70s and post-80s people, post-90s have some different characteristics. They grow up in an era of peace and fast development so they have opportunities to accept better education and do not need to worry about problems...
Proceedings Article
The Value, Challenges and Transformation Paths of Discourse Affinity of College Ideological and Political Course in the New Era
Mao Ling, Wang Wentao
The discourse affinity serves as an essential component of the affinity ecosystem of ideological and political education. In the new era, the discourse affinity of ideological and political course in colleges and universities faces multifarious challenges, such as profound changes in the discourse context,...
Proceedings Article
A Longitudinal Study on Activation to Behaviors of Reward
Lintao Wang
Many social and financial problems have reflected the importance of cultivating a healthy habit to perform good behaviors when humans are little in terms of receiving rewards. A longitudinal study for reward system will be presented in this paper through the concept of the incentive theory of motivation...
Proceedings Article
The Luxury Brand Transcultural Strategies in Contemporary Society
Take Louis Vuitton as an Example
Yuxuan Li, Ni Ni, Ning Yan
With the globalization of communication, the marketing strategies of luxury brands are also evolving. This essay will take Louis Vuitton as an example and analyze the main marketing strategies of Louis Vuitton in China from the perspective of transcultural communication. By analyzing Louis Vuitton’s...
Proceedings Article
The Influence of New Media on University Students’ Time Anxiety
Leishan Deng
Because the psychology of the college students who grew up in the new media era is still in the developing stage, they are easily affected by the content on the media platform, resulting in time anxiety. Starting from the social and personal level, this paper studies the relationship between college...
Proceedings Article
Reviewing the Influences of Education Gender Issues of Female Students in the Rural Society of China
Muzhi Niu, Yanlin Wei, Qianhui Xu, Mingran Yang
The academic society had widely acknowledged the gender gap in education; however, there lacks a complicated review of the lack of educational gender equity in the circumstances of rural China. In this paper, we have investigated how various factors influence female students in rural areas of China based...
Proceedings Article
A Review of Authenticity Analysis of the Recovered Memories
Bonan Chen
This paper adopts the literature research method to aim to discuss the authenticity of recovered memories by summarizing the causes of formation of truly recovered memories and false recovered memories, which covers the concept of repression, amnesia and dissociation in positive, as well suggestibility...
Proceedings Article
Heard But Marginalized: A Case Study of Chinese NGOs in the Anti-domestic Violence Legislation
Yi Shi
This paper examines the interactions of Chinese NGOs and the government, before and after the legislation of anti-domestic law. In 1995, the Fourth World Congress of Women held in Beijing remarks on Chinese determination to engage in public affairs globally; afterward, concepts of anti-domestic violence...
Proceedings Article
The Causes and Trade Policies of Maritime Import and Export Trade in the Indian Ocean Region in the First Century
Jinting Cao
In the first century, the importance of the Indian Ocean had gradually emerged, and the connections between continents were gradually closer. Different countries from all over the world began to actively participate in the Indian Ocean trade, and the products of various countries were widely and frequently...
Proceedings Article
Exploration and Practice of Cultivating Creative, Innovative and Entrepreneurial Ability of E-commerce Talents
Xiao Lan Feng
The new engineering construction of the Ministry of Education clearly points out the new requirements of creative innovation and entrepreneurship training in engineering specialty construction. Meanwhile, with the rapid development of e-commerce, as a practical e-commerce major, it must also highlight...
Proceedings Article
A Review of Gender Stereotypes in Education
Qi Su, Qin Wang, Lingxin Zhang, Shiyi Zhang
Gender stereotype facilitates people categorize things and simplify everyday activities and cognitive processes, but the gender bias in society restricts the human development and fulfillment of the ideal. The terrain of gender stereotypes in education has witnessed much change in the twenty-first century....
Proceedings Article
Research on Post-epidemic Land Stall Economic Policy from the Perspective of Foucault Governance
Wang Yue, Wen Aijia, Yu Jianan, Tang Yilin, Yang Qingyi
In the post-epidemic period, the stall economy was once again valued as one of the important supplements to the regular economy. Therefore, it is necessary to adopt reasonable and scientific management methods and policies to avoid the state of “die at one tube, put it in chaos”, and become an urgent...
Proceedings Article
Emergence and Development of Contemporary Neoliberalism
Juntao Ding, Dingyu Yang
Neoliberalism is an economic theoretical system of contemporary western economic theory which lays great emphasis on libertarianism theory, and was formed during the 1920s-1930s. After the 1970s, its theory was widely promoted and practiced, which brought remarkable influence to the development of world...
Proceedings Article
A Review Study of the “Boy Crisis”
Yuqi Jing, Yonglong Lin, Leyang Yu, Zhanhao Zhang
This article examines the ‘boy crisis’, which is now becoming a global phenomenon. Boy crisis focuses on boy’s underperformance and underachievement compared to girls. The review has analyzed the present studies from the behavior of the boy crisis, the gender gap in attendance, and the gender gap in...
Proceedings Article
A Survey of the Literature on the Effect of Family Ownership on Capital Structure
Zien Huang, Suyuan Fan, Shangqi Wang
As one of the major business participants, compare to others, family-owned firms are unique due to its special ownership structure, management style, and financing needs. Moreover, how to balance its debt and equity to create the best capital structure for the growth of the company is an interesting...
Proceedings Article
Group Work Intervention F Study on Adaptation of Left-behind Children’s Schools in Senior Primary School
Qiu Yanling, Zhang Gen
In this article, by issuing a questionnaire adapted from the School Adaptation Scale for Primary Schools, we understand the adaptation status of left-behind children in grades 4 to 6 in terms of learning adaptation, interpersonal relationship adaptation, and psychological and emotional adaptation. Through...
Proceedings Article
The Primarily Explored Evaluation System of the Quality of Ground-stalled Employment
Yonghui DENG, Hou Tian Ying
According to the Ilo Regulations on the employment of persons, the stall is a form of employment, can be called the stall-type employment. This ancient form of employment not only can maintain the livelihood of vulnerable groups, but also has low-threshold entrepreneurial attributes, characterized by...
Proceedings Article
How Consequences of Countries’ Control of the COVID-19 Pandemic Affects the Global Trend of Ideologies
Ideology Affected by the COVID-19 Governance?: A Comparative Study of China’s and the States’ Pandemic Management
Leqi Chen, Chunyu Han, Yuxuan Zhao
The COVID-19 pandemic has forced countries to take varying measures to contain the virus. Some countries have taken the lead in the fight against the virus, while others have loosened up or taken steps not in the majority’s interests. China, for instance, has embraced a management formula that conflicted...
Proceedings Article
A Contradiction Between Online Han Chinese Ethnic Nationalism and Feminism: The Rise of China and the Effect of Chinese Traditional Culture
Yijian Tan
This essay is aimed to explore the relationship between online Han Chinese ethnic nationalism and Feminism. The strong opposition to feminism by radical Han nationalists has been frequently observed on Chinese social media. This essay uses case study method and correlation analysis to understand this...
Proceedings Article
Exploration of Poverty Alleviation Planning Path Under the Background of “Comprehensive Poverty Alleviation”
Taking Dongge Village of Luhua Group as an Example
Zhongyi Huang
Poverty is still one of the most serious risks in the world, and poverty reduction is an even more difficult problem for the world. Poverty is a worldwide problem related to social stability and sustainable development. How to eliminate poverty has always been a common concern of all countries in the...
Proceedings Article
A Review of Attention Bias and Eating Disorder
Lijing OUYANG, Yingqi WU
Eating disorder (ED) is a mental disorder defined by abnormal eating habits that negatively affect a person’s physical and psychological health. Attentional bias (AB) is a kind of cognitive bias, refers to the differential assignment of attention to special stimuli and involves the method of selective...
Proceedings Article
Evaluation of Beauty Degree of Kunming City Park Based on SBE and AHP
Shi Ying
The landscape resources of 10 urban parks in Kunming, such as planting water, plants, roads and articles, were investigated and evaluated by SBE and AHP. The mean value of SBE is 0.9418, and there are 5 SBE values, and the mean value of AHP is mainly between 5 and 7. Generally speaking, the landscape...
Proceedings Article
A Systematic Analysis for the Business Model of Warner Brother
Catherine Chen, Randy Gan, Xinyan Wan
The world of entertainment is an ever-changing minefield. With so many factors that influence the entertainment industry, it is always shifting and changing. What might be the current situation could be rendered obsolete only a few years down the line. To stay afloat in this fast-paced environment, companies...
Proceedings Article
A Friendly Zone or Malicious One?
Research on Social Media Platforms for LGBTQ Groups
Yuge Sun
Contemporarily, LGBTQ groups have gained increased attention on social media in China. In this paper, the social media environment for LGBTQ groups in China has been investigated. Plenty of literatrues argue that social media is an empowering tool for this marginalized group because of its role in learning,...
Proceedings Article
Gig Economy and Its Ethical Dilemmas
Yuanmei Dong
The gig economy develops with technology and a new style of online business. It creates new job opportunities for freelancers in the market, and it’s an innovative way to contribute to economic growth. However, the gig economy also creates new ethical dilemmas due to incomplete market rules. This study...
Proceedings Article
How Coca Cola and Pepsi Use Segmentation in Consumer Product Industry
Jiaqi Wang
Segmentation of the market is one of the most crucial marketing tools that many firms have effectively used to achieve a sustainable competitive advantage in highly competitive world markets. It helps delineate markets based on the specific needs and desires of the consumers. Coca Cola and PepsiCo are...
Proceedings Article
Review of Cross-border Movements of Transnational Media Conglomerates
Jiarui Liu, Xinlin Liu, Siyi Tu, Zimo Xu
This review article tries to form a deep understanding of the effects of Transnational Media Conglomerates’ (TNMCs’) cross-border movements on cultural integration, exchange, or even some resistant practices in other foreign nations. Published books, journal papers, global business reviews, research...
Proceedings Article
Exploring the Heroines Disguised as Men in Tanci from the Perspective of Space
Liyao Zhao
During the Ming and Qing Dynasties, it has created an unprecedented cult of female chastity. At the same time, a large number of female writers emerged. In Tanci with female writers as the main body of creation, female writers can only express their wishes, meritorious service and fame by transforming...
Proceedings Article
How Group Singers Influence Cultural Exportation: South Korean Entertainment Industry vs. Chinese Entertainment Industry
Kexin Yu
This paper studies how group singers in the entertainment industry can help a country to promote cultural exportation by using the data comparison method. This paper compares group singers’ member corporation, business model, popularity, and ranking, as well as the voting system of two shows from China...
Proceedings Article
The Influence of Shared Leadership on Employees’ Knowledge Sharing Behavior
Dian Zhang
Individual knowledge sharing behavior is one of the most basic links in the process of knowledge management. How to make employees generate the willingness to share knowledge is more important than the transfer, storage and utilization of knowledge. Knowledge sharing behaviors arise from the willingness...
Proceedings Article
Analysis of the Current Situation and Existing Problems of Privacy Protection in My Country’s Express Industry
Take the Case of YTO Express Information Leakage as an Example
Simian Zhu
In the great backdrop of the current Internet era, with the rapid development of e-commerce industries such as online shopping, the express service industry has also begun to enter thousands of households. But at the same time, it has also brought about the repeated occurrence of illegal and criminal...
Proceedings Article
The Atypicality of Self-regulation in Obsessive-compulsive Personality Disorder
Wanyi Huang, Yifei Huang, Yiqi Zhao
Obsessive-compulsive personality disorder (OCPD) individuals, mainly exploring the neural and trait atypicality of OCPD, excessive regulation, and emotional dysfunction among OCPD patients. The etiology of OCPD has not been completely cleared out. From the psychoanalytic perspective, OCPD is caused by...
Proceedings Article
The Influence of Digital Technology on the Trend of Museum Media
Weihang Xu
As a social service institution with cultural and educational significance, the exhibition mode of museum should also keep pace with the times. In recent years, with the development of Internet and technology, the media trend of museums is also increasing. This paper is divided into three parts. Based...
Proceedings Article
Education as a Vehicle for Social Reproduction in China?
The Relationship Between Meritocratic Education and Social Reproduction, 1978-present
Su Chen, HALONEN ANNI MARIA, Tongfei Liu
Most of the theories on education and social reproduction in China focus on how the great changes in China’s socio-economic life have led to the improved quality of meritocratic education. This article attempts to answer whether the education system aiming to provide the nation with meritocracy is the...
Proceedings Article
Research on Emotional Marketing and Copywriting of NetEase Cloud Music
Yasi Huang, Yazhao Huang, Pengcheng Li
Nowadays, NetEase cloud music as a new platform has appeared in our views field for 8 years. On the one hand, NetEase Cloud Music has succeeded in attracting a large audience and users by buying many exclusive rights and shifting its focus to independent musicians and smaller offline music venues. From...
Proceedings Article
The Contemporary Confirmation of the Marx’s World Communication Theory on the Construction of the Community with a Shared Future for Mankind
WEI WU
How can we understand Marx’s World Communication Theory in the modern era of globalization? What is relation between Marx’s World Communication Theory and a Community with a Shared Future for Mankind (CSFM)? And how to build community with a shared future for mankind? In this paper, the author defines...
Proceedings Article
WHO’s Contributions, Challenges and Countermeasures Under the COVID-19
Wang Xinyu
As an agency that directs and coordinates world health affairs, the World Health Organization (WHO) plays an important role in maintaining international health security. However, since 2020, the outbreak and continued spread of COVID-19 has caused a serious international public health crisis and a serious...
Proceedings Article
Legal Protection of Women’s Equal Right to Employment
Kexin Sun
Equality is the ultimate goal of human history and equality between the sexes is the common pursuit of all peoples in the world. Women’s equal employment status is to some extent a mirror of a country’s level of human rights development and implementation. In recent years, gender discrimination has become...
Proceedings Article
Dictatorship in the Paris Commune and the Russian Revolution
Xianyang Wang
The essential goal of this work is to propose a reason that partially explains why the Blanquists, along with the entire Paris Commune, failed while the Bolsheviks and the Russian Revolution succeeded. The paper draws comparison between the deeds of the two, arguing that the Blanquists’ leniency to solve...
Proceedings Article
Research on Strengthening Precision Investment Management Ability of State-owned Enterprises
Qian Zhang, Jiaxu Cheng, Yuxi Zhang
Investment management is an important operation and management activity for enterprises. Unreasonable investment will bring huge losses to the enterprises. Therefore, it has attracted the attention of the regulatory authorities and all sectors of society. Especially for state-owned enterprises, investment...
Proceedings Article
Starting from the Case Concerning the Detention of Three Ukrainian Vessels and Deriving Suggestions and Examining the Definition of Military Activities as Well as Three Possible Consequences
Ziyun Li
This article explores the definition of military activity arising from the case concerning the detention of three Ukrainian vessels. Vague definition not only causes problems of interpretation and the consequences of judicial legislation, but also if the jurisdiction of the court is exceeded, judicial...
Proceedings Article
International Debates and Reflections on the Successful Case of Montreal Protocol
Huiquan Chen, Tianlu Ding, Xinyue Xu
The Montreal Protocol is widely considered one of the most successful multilateral environmental agreements, which succeeded in controlling the global emissions of ozone-depleting substances. This paper analyzes the efforts made by China on the London Amendment. The principle of ‘common but differentiated...
Proceedings Article
Constructing National and Local Identity in the Third World: New Museology Movement and Its Challenges
Peinan Cheng, Wenxuan Zhang, Yanning Huang
The essay explores how to use the New Museology theory to eliminate the dominant position of Eurocentric historical view in the third world and how to use eco-museum and community museum to build the national identity and local identity of the local people. With the rise of the New Museology Movement...
Proceedings Article
Research on the Operating Transformation of Local Government Financing Platforms
Tianxi Ye
Due to the current policy, the financing behavior of the government financing platforms has been greatly constrained despite their significant contribution to the growth of local economy. In this context, the paper puts forward the transformation path and specific strategies for local government financing...
Proceedings Article
The Impact of the Research to The Tale of Genji on Contemporary Society
Interpretation of the Two Dimensions of The Tale of Genji
Xie Xinran
The Tale of Genji has a significant role in the history of Japanese literature. In recent years, researches on this book has been increasing. This paper attempts to analyze the “ideal woman” characteristics of The Tale of Genji, the association of this book and early mythical stories, and explore new...
Proceedings Article
Analysis on Relief Efficiency and Influencing Factors of Large-scale Geological Disasters
La Ruifang, Zhang Zaixu, Bai Pengfei
The sudden complexity and destruction of major geological disasters determine the necessity of improving disaster relief efficiency. However, due to the relative lack of geological disaster relief data, the research on the relief efficiency evaluation of major geological disasters is insufficient. Based...
Proceedings Article
Review of American Nationalism and the Historical Development
Haoyang Tian
This article outlines the history of American nationalism and analyzes the reasons for its recent increase. The paper describes the benefits and dangers of American nationalism for the United States and the world. It identifies the decreasing share of the American middle class and the increasing minority...
Proceedings Article
A Preliminary Study of China’s Carbon Neutrality Legislation
from the Perspective of the EU
Liu Mohong, Bao Yuyang
In recent years, the issue of carbon neutral has gradually become the focus of global climate governance. Some developed countries and the European Union have always been pioneers of global climate actions. China proposes to achieve the goal of carbon neutrality by 2060, showing China’s determination...
Proceedings Article
The Marian Military Reform and Its Effects on the Roman Republic
Siwen Cui
This paper investigates the impacts of Caius Marius’s military reform on Roman life and politics from the late second century BC to the early first century AD. It primarily consults ancient historians’ biographies of prominent political figures and accounts of significant wars in the late Roman Republic,...
Proceedings Article
Analysis on Cyber Security Development of Intelligent and Connected Vehicles in China
Hao Zhao, Zhibin Du, Xianglei Zhu, Chao Ma
At present, intelligent networked vehicles have become the key focus and strategic commanding point of the new round of development and reform of emerging industries in the world, and are in the critical stage of rapid technological evolution and accelerated industrial layout. It is extremely urgent...
Proceedings Article
Morphemic Acquisition Order Testing in Third-person Inflection and Plural Sequence in Krashen’s Natural Order Hypothesis on Chinese International Students
Yu Bai, Ziqi Sun, Zhuang Yang
Since Krashen first introduced Natural Order Hypothesis (NOH) in 1980, many researchers started to test it among participants from different cultural backgrounds. NOH stated that human beings have a certain universal order to acquire their second language (L2). However, recent research articles for NOH...
Proceedings Article
Opportunities and Challenges: Research on Chinese Broadcast of Health Communication
Liu Tingting
Recently, health broadcast has expanded its meanings and functions, and played an important role in health communication, social governance, providing public service, and relieving people’s anxiety regarding to their health. At the same time, it is facing the dilemma of fierce competition, serious audience...
Proceedings Article
The Reasons for the Declining Reputation of Comedy films -take Mahua Funage as an Example
Chunxia Huang, Junlong Tao, Juyi Wang
This study built on the in-depth analysis of Mahua Funage’s declining film reputation in the film market. In recent years, the decline of film reputation in the China movie market has gradually become a serious problem that cannot be ignored. We used python crawler to collect about 800 online review...
Proceedings Article
On Classroom Teaching Reform of Humanities and Social Sciences in Colleges and Universities in the New Era
Keke Du, Yanhui Tian, Shengjun Bai, Junfei Bi, Zi Wang
To promote the teaching reform and innovation of humanities and social sciences in colleges and universities in the new era, it is necessary to have a deep understanding of the special importance of their courses, and to make great efforts to build a “four-degree” class with high level, depth, temperature...
Proceedings Article
To What Extent is McDonaldization Detrimental to Our Society?
QiJia HuangChen
In his book the McDonaldization of Society, George Ritzer describes the process of McDonaldization in which more and more businesses, presumably influenced by the astonishing success of the McDonald’s, seek to promote “efficiency, calculability, predictability, and control”. He points out that the process...
Proceedings Article
A Study to the Cultural Diplomacy and Feminist Translation Theory
Liu Kexin
In the process of globalization, relations among countries are getting closer and closer on account of countries depending on mutually economical and political influence. Basic translation is the sole channel for the communication of cross-cultural works. National governments hope to enhance their own...
Proceedings Article
Media Control & Manipulation and the concept of Responsibility to Protect: New Threats Posed to International Security
Wenbin Wu, Shihao Wang, Yandan Wang, Tian Xie, Yimeng Shen
To purpose of development and promotion of human welfare, a solid foundation of international security is essential. However, in the past history, the longed international security has been challenged by various threats in different forms and extents constantly; correspondingly and simultaneously, venerable...
Proceedings Article
Research on Data Ownership of Power Grid Enterprises
Liyu Xia, Wan He, Jin Liu, Wenhao Zhu, Jian Zhao, Xianghai Xu
Power data is an important way for power grid enterprises to serve the party, the state, society and people’s livelihood. In order to promote the asset operation of power data, the urgency of defining power data ownership continues to improve. Based on the theoretical and practical results of data ownership,...
Proceedings Article
Old Story, New Parlance: A Transcultural Analysis of The Liveaction Movie Mulan
Kaicheng Lu, Yuquan Liu
Recently Disney have rolled out the film Mulan which arouses a wide range of discussion. This research tries to find out how Disney film adapts a Chinese story in the Northern Wei period into an international film and why it is possible. Considering the deepening of the globalization and the development...
Proceedings Article
Male Gaze and Self objectification:
Analyzing The Lipstick Advertising
Sufangfei Li, Ziruo Xie
The increasingly powerful advertising communication in modern society and the female consumption demand and the patriarchal consciousness have endowed lipstick with multiple symbolic meanings. By analyzing the lipstick video ads of major brands, we find that these brands, even the whole fashion industry,...
Proceedings Article
Actuality of Chinese LGBT Group
A Quantitative Report on What Chinese LGBT Group are Facing in Employment
Kehao Chen, Wenxuan Cai, Yuelin Jin, Cuican Zhang
Based on the survival status of the LGBT group, this paper focuses on the main problems they face in the process of employment and analyzes the main reasons. In this paper, a questionnaire survey is used as the main method. The first questionnaire mainly explores the status quo of LGBT groups in family,...
Proceedings Article
Strategic Management Analysis of Universal Music Group Under Covid-19
Simiao Deng, Yuting Lyu, Fanqi Xu
This essay is mainly focused on the 4ps model of Universal Music Group (UMG). It divides into Literature review, 4p discussion, financial analysis. The first part is about integrated marketing communication, which is a business strategy. Then it goes to the 4p part: product, price, promotion, place....
Proceedings Article
Comparison of the Formality of Business Negotiations in the United States and Japan
Yawen Yi, Xianxian Chen
Business negotiation, as one of the most common and effective techniques, has laid the foundation of international commercial exchange if it is being used properly. This work aims to review the impacts of distinct culture, different formality particularly, on the outcome of negotiation by comparing two...
Proceedings Article
Analysing the Impact of State Policies on Variety Shows in China
Yaorui Mao, Yankai Wang, Weichen Zhang
Today, variety shows have received widespread attention and have become an essential part of the cultural and entertainment life of the general public. At present, China’s entertainment industry has taken shape, and the successful introduction of foreign programmes has led to the further development...
Proceedings Article
The Impact of Mental Health Education on Reducing Adolescent Suicide
A Case Study of Shanghai
Linjuan Cai, Yimiao Han, Jiannan Shi
Suicide is one of the leading causes of death among adolescents today. Schools in different countries all make great efforts to reach the youth, yet there is no conclusive evidence regarding the effect of mental health programs in China. The purpose of this article is to examine the efficacy of mental...
Proceedings Article
The Emotional Perception Deficit in Social Phobia
Haoru Li
This review article is mainly about the emotional perception in social phobia. When communication happens in a social group, the function of the emotional perception is to accurately capture other people’s emotions. The emotional reactions can be trigger by the emotions perceived through vision, hearing,...
Proceedings Article
Research on Positive Sum Game of Long and Short Video Platforms in Copyright War
Wang Yiqi
In recent years, with the rapid development of Internet technology, a large number of grassroots civilian creators have emerged in all walks of life led by the audio-visual industry. Art and culture is no longer the privilege of capital and a few elites. UGC’s deconstruction and remodeling of traditional...
Proceedings Article
A Comparative Analysis of Cox’s and Field’s Explanations on Racial Inequality Root
Yiran Liu
In fact, the United States has been shrouded in the shadow of racism since its founding. Many American scholars have put forward their own views when they analyze race issues. In this paper, I aim to find the similarities as well as differences in the views of two famous scholars -Oliver Cromwell Cox...
Proceedings Article
A General Review of the Catatonia
Zhilin Huang, Hangjie Liu, Yihan Shen
This article is an overview of catatonia (catatonia is any condition of abnormal motor activity thought to be caused by a psychiatric disorder). In the DSM-5, catatonia is not recognized as its own disorder but rather is listed as a symptom of other psychiatric conditions, such as schizophrenia, bipolar...
Proceedings Article
Basic Psychosocial and Biological Contributors to Confirmation Bias
Jiaqi Chen
Like every natural phenomenon in the world, psychological phenomena take on mechanisms that give rise to them. Without exception, confirmation bias emerges from mechanisms that increase the chances for a person to assert information complacently once a certain threshold is met. The literature on confirmation...
Proceedings Article
The Impact of Overfishing on Environmental Resources and the Evaluation of Current Policies and Future Guideline
Yuanyang Du, Jiale Sun, Guoyun Zhang
The phenomenon of overfishing was first documented in the 19th century, when it was discovered that whale fat could be used to make lamp oil. This led to a huge increase in whaling, brought the species to the brink of extinction. Shortly thereafter, in the middle of the 20th century, some of the most...
Proceedings Article
A Review of Bipolar Disorder
Yutong Wu, Shuo Yin
Bipolar disorder is a mood disorder, and the symptoms of depressive episodes in bipolar disorder are often similar to those of monophasic depression and often clinically indistinguishable. The most characteristic feature of patients with bipolar disorder is the alteration of effect to excessive affective...
Proceedings Article
Analysis of State Governance Capability from the Perspective of Structural Functionalism: A Case Study of China’s Policy on COVID-19
Hu Chenguang
Fighting COVID-19 is the common responsibility of all countries in the world. At present, China has accumulated a lot of experience in fighting the pandemic and in the normal situation of pandemic prevention and control. In order to optimize the public health event management system, improve prevention...