Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
366 articles
Proceedings Article
Research on the Way Walmart Succeeded during the Pandemic
Weihan Luo
During the year 2020, the world has suffered from a new outbreak virus called COVID-19, which was contagious and resulted in “lock down” policies in many countries and regions. These situations put huge pressure on the economic performance worldwide, in the meantime, many companies were seriously hurt...
Proceedings Article
Research on Compensation Mechanism of Science and Technology Insurance Brought in Costs of Independent Equipment Research and Development
Huibin Yu, Changren Yu
The equipment research and development investment has its high risk. Therefore, the introduction of technology insurance compensation mechanism in the independent research and development of the military equipment enterprises is conducive to creating a situation of mutual benefit and mutual win, promoting...
Proceedings Article
Analysis of Ten Stock Portfolios Using Markowitz and Single Index Models
Zeyi Chen, Hao Li, Zeqing Li, Leiming Yin
Reasonable choice of modern portfolio model is a decisive step when making strategy during the investing in capital market or money market. In this paper, the Markowitz Model and Single-Index Model are selected for comparison to show which one could provide better performance. Meanwhile, the Capital...
Proceedings Article
E-commerce Economy, Community Operation and Group Shopping: Based on the Theoretical Perspective of First-mover Advantage
Aohan Zhang
This paper focuses on how to explain the theory of First-mover Advantage through the success of doing more. How does Pin Duo Duo stand out from the other two e-commerce platforms, Jing Dong and Tao Bao, which have achieved great success in China’s e-commerce market? It is not hard to find that the success...
Proceedings Article
The Cross-Linguistic Influences of Third Language Acquisition in Refusal Speech Act
Zijie Shu, Yi Bao
During the process of language acquisition, the cultural environment has an impact on the learning process. People who use multiple languages will also have different usage habits when they use different languages. For students, learning a new language in a multilingual environment will also let them...
Proceedings Article
Research on the Digital Business Model of Xiaohongshu under the Background of the SHE Economy
Siyuan Gong
Xiaohongshu, a popular platform for sharing information and shopping under the background of SHE Economy, appears to be the top few apps in China nowadays. As technology develops, social media becomes an indispensable element in people’s daily lives. Meanwhile, women have an increasingly higher social...
Proceedings Article
Empirical Research on the Development of EU Green Economy and Its Influencing Factors
Zongyi Yin, Junqi Wang, Xuecheng Wang
Based on the research of green economy, this paper recalculates the green GDP of 24 EU countries from 2005 to 2019, and analyzes the influencing factors of green GDP through a fixed-effect panel regression model. The results show that industrial structure (IS), energy intensity (EI), per capita gross...
Proceedings Article
Promotion of Skills Competition on Construction of Teaching Staff in Higher Vocational Colleges
Shang Wang, Zhixin Feng
Skills competition is an important part of the vocational education system and plays an important guiding role in the reform of vocational education. Skills competition is not only an arena for students in vocational colleges, but also a stage for teachers to exercise and improve their abilities. This...
Proceedings Article
Research on Innovation and Optimization of Rural Old-age Service System under Rural Revitalization
Chen Jiaqi, Zhao Yaxin, Chen Kehong
China has implemented the rural revitalization strategy to protect the basic rights and interests of the elderly in rural areas and promote rural development. At present, there are still problems in the elderly service in some rural areas of our country. Therefore, we must build a long-term and effective...
Proceedings Article
A Study of the Cooperative Principle Application in College Oral English Teaching and IELTS Speaking Teaching
Ruoning Wang
Oral English teaching focuses on many factors including students’ communicative competencies, vocabularies, pronunciations, and grammar to cultivate students’ intercultural communication ability. Although it has attracted the attention of researchers at home and abroad to oral English teaching, few scholars...
Proceedings Article
Looking for a Food Processing Business Model Based on E-commerce to Solve Food Waste and Loss in China
Mingxue Zou
One of the main sources of food waste is consumers and sellers wasting imperfect food which is still fresh and edible. I conceived a business plan and interacted with 160 surveyed consumers. In my survey, when the imperfect food was less than a percentage of its original price, the participants filled...
Proceedings Article
Research on the Innovation of Party Building Informatization in Private Universities under the Background of Big Data
Yan Wang
The application of big data technology has improved the efficiency of party building work in colleges and universities, making the work of party building in universities more humane and democratized. Through the analysis of the advantages of the party building informatization construction in private...
Proceedings Article
Analysis on the US Housing Market During the Fed’s 2022-2023 Rate Hike Cycle
Yuxiao Chen
As a result of the stimulating monetary and fiscal policies during the Covid-19 pandemic, the interest rate in the US has reached close to zero and the inflation rate has reached an unprecedentedly high level–seven percent in the year 2021–due to problems of the supply chain. The Fed has announced its...
Proceedings Article
The Comparative Research on the Implementation Effect of Cultural Industrial Policy between China and Japan
Dong Tong
China and Japan are in Northeast Asia and have similar cultural traditions. By comparing the similarities and differences between the two countries in the construction of cultural industry policy system, it is not difficult to find that China’s cultural industry policy system and Japan’s cultural industry...
Proceedings Article
The Olympic Economy
Jing Qian
The Olympic Games have both positive and negative effects on economic development. The correct way to hold the Olympic Games is to reduce the adverse effects as far as possible and to exert a positive impact.
Proceedings Article
The Effect Mechanism of Workplace Loneliness on Employee Turnover Intention
Dai-Yue JIANG, Hui JIN, Zhen WANG, Jia-Yun LU, Chuan YANG, Yao HU
Based on the social motivation theory, this paper explores the reasons for the high dimission rate of front-line employees. Through a questionnaire survey of 432 front-line employees of J Company, the research finds that: Workplace loneliness has a positive effect on turnover intention, and occupational...
Proceedings Article
Optimal Metaverse Stock Portfolio Through Markowitz Model and Full Index Model
Yurou Chen
The main purpose of this paper is to understand the different results of using the Markowitz Model and Full Index Model to derive the return and risk level of the optimal metaverse portfolios at the side of traders, and how different constraints affect the return and risk portfolios. The method used...
Proceedings Article
Comparative Study of Cultural Industry Development between China and Japan
XiangZhou Wang
Cultural industry is an economic activity that produces creative cultural products by means of industrialization. As early as the early 20th century, Japan’s cultural industry began to take shape, while China began to transform from cultural undertakings to cultural industries at the end of the 20th...
Proceedings Article
An Empirical Study on the Cultivation of Cross-cultural Communicative Competence of English Major Students in Zhejiang Ocean University Based on “One Belt and One Road” Initiative
Deng Siqi, Jingjing Lu
In recent years, the cultivation of cross-cultural communicative competence is believed to be very important in English teaching. The purpose of this paper is to explore the cultivation of cross-cultural communicative competence in college English teaching. To achieve this purpose, English major students...
Proceedings Article
Analysis of Germany’s Relative Economic Advantages From The Perspective of Global Value Chain
Jingran Lin, Zhifei Yang
Germany’s economic success was established in the Euro zone in Europe around 2000 and around 2010, it entered a new stage with a new circulation of production and with the influence of the European crisis, Germany’s economic performance was relatively stable. Considering the relatively stable performance...
Proceedings Article
Research on Business Performance Management of Small and Medium-sized Enterprises
Huang Huiliang, Jasmin Niguidula, Ronaldo Juanatas, Huang Xingqiang
Performance management is an important aspect of modern enterprise management, and effective implementation can improve the comprehensive ability of enterprises. It is the top priority of business development, and imperfect performance management framework will affect performance. This paper focus on...
Proceedings Article
Symbiotic System for Community Economic Development and Capitalistic System
From a Cooperative-Funding Perspective
Junyang Wang, Xiaojuan Zhou
Both Neoliberalism and Community Economic Development (CED) system have unique advantages and practicality. However, due to the lack of understanding between the two systems, the synergy effect is almost impossible to be created. Both systems act in the form of being against each other, resulting in...
Proceedings Article
Overview and Prospect of Marketing Strategies Categories
Junru Xin
With the development of the commodity economy, behavioral economy becomes more and more important. In this condition, using marketing strategies well is really significant because it can increase customer demand and purchasing power effectively. To get more profits, sellers use many kinds of marketing...
Proceedings Article
Research on the Factors Influencing the Purchasing Behavior of Young Luxury Consumers Case
A Case Study of Gucci Brand Digital Marketing Exploration
Yinghan Wu
This study analyzes the changes and development of Gucci’s digital marketing methods for young consumers in the new media environment, and explains the exploration of social platforms to spread brand emotion and value in the process of new media brand marketing, and to seize the psychological marketing...
Proceedings Article
Influence of Objective Environmental Factors on Community Epidemic Prevention
Le Luo, Ruiying Ning, Shulin Xiang, Jiawei Wu
In this paper, all communities in Chengdu that had an epidemic at the beginning of 2020 were selected as a sample to explore the influence of objective environmental factors on community epidemic prevention. In terms of the explanatory variables of environmental factors by referring to relevant literature...
Proceedings Article
Analysis of Different Types of Investors Based on Maslow’s Theory
JIACHENG QIN
The core theory of investment is people, and all the investment activities scholars study and the laws behind them are essentially macro manifestations of individual investment behavior. Therefore, if people can start from the perspective of an individual and understand the performance of a single individual...
Proceedings Article
Research on the Coordinated Development of Tourism and Rural Revitalization in Minority Areas -Taking Qiandongnan as an Example
Guanghui Jiang, Yongcai Jiang
Rural revitalization is a major strategic deployment made by the 19th National Congress of the Communist Party of China. Qiandongnan Prefecture is an ethnic minority area, most of the folk culture is scattered in the countryside, and the rural natural ecological environment is good, the red culture is...
Proceedings Article
A Review of Opportunities and Challenges of Chinese Teachers’ Development in the Age of Intelligence
Luyi Zhang, Kai Yan, Aijuan Wang, Wenxuan Ren
The network era has gradually changed to the intelligent period, and all walks of life are undergoing profound changes. Education is closely related to the future and destiny of the country. In order to enable the government to lead the trend of the times, we must reform education promptly, on time....
Proceedings Article
Performance Management of Chinese State-owned Enterprises in the Context of Big Data
Yaxing Zi
In the context of the era of big data, data has a profound impact on social life and technological progress. The development of science and technology promotes the concept of “big data” appearing in the daily management activities of enterprises. Big data has also begun to be applied to performance management,...
Proceedings Article
Based on the Perspective of Rural Revitalization, the Current Situation and Countermeasures of Rural Live-streaming in China
Xin ZHANG
This paper studies the current status of rural live broadcasting in the context of rural revitalization, and discusses the rural live-streaming boosting during the epidemic, which not only enriches the online shopping form of users, but also helps Chinese farmers sell products, bringing a fresh and high-quality...
Proceedings Article
Analysis on the Promotion Mechanism of Agriculture-related Loans to Agricultural Development in the “Post-epidemic Era”
Based on National Panel Data
Yuting Bai, Mingxi He, Xinyu Tang, Yuanyuan Yan, Lu Wang
Based on the relevant data of 31 provinces and cities, this paper constructs the total effect model and intermediary effect model of agricultural loans on agricultural development, and uses stata to do multiple regression analysis of the data. The results show that there is a significant positive correlation...
Proceedings Article
Research on the Sustainability in Green Building
Yilin Wang
In the era of rapid development of architecture, green buildings have emerged as a sustainable development path with many urgent problems, the quality of the building and the subsequent maintenance management aspects are not fully implemented. This study is based on literature research on green buildings,...
Proceedings Article
Corporate Social Responsibility: Concept and Cases
A Focus on Hotel and Lodging Industry
Yurui Xie
Corporate social responsibility (CSR) is a widely discussed topic in 21st-century management. The idea that companies have a responsibility to act for social good – not just a greater profit – has become increasingly relevant for businesses to succeed and contribute to sustainability. This paper reviews...
Proceedings Article
Under Armour’s Marketing Strategy of New Audience
Yantai Tang
To acquire new customer groups while applying and expanding the brand’s strategy, Under Armour researched the brand’s customer engagement. Both qualitative and quantitative methods are used to support the data in this research report. The difference between these two research methods is also obvious....
Proceedings Article
The Influence of the Maxim of Manner in Second Language Acquisition
Siyan She
Conversational communication is an effective approach for developing the Second Language Acquisition (SLA) process, in which effectiveness is affected by the cooperative principle. One principle, the Maxim of Manner, relates to how this conversation is carried out. The clarity, proximity, absurdity,...
Proceedings Article
The Study of Toys R Us’ LBO Failure
Shenzhan Li, Xinran Liu, William W Tan
Toys “R” Us used to be one of the biggest international juvenile production firms. However, it continually lost its dominant role in the juvenile market and finally declared bankruptcy in 2018. Through studying Toys “R” Us’ financial statement and navigating the strategies it used for improving selling...
Proceedings Article
Booster or Burden: The Technostress on English Teachers in China
Shiwu Bi
This study discusses the English teachers’ technostress in China. The traditional Chinese teaching belief, the ill-fitting design of educational techonology, and the lack of administrative support are the three main reasons which lead to English teachers’ technostress. In the widespread of information...
Proceedings Article
COVID-19 and the Dynamics of Disney’s Stock Price
Yixin Chen
The Covid-19 epidemic has caused severe damage to the global economy, including Disney, one of the giants in the entertainment industry. This paper studies the impact of COVID-19 on Disney’s stock price and stock returns in different periods and concludes that the epidemic has a negative impact on Disney...
Proceedings Article
A Study on the Differentiation of Purchasing Demand between China and Japan
A Case Study of Suzuki’s Withdrawal from Chinese Market
Boyu Gao, Xiaolin Sun, Yiming Wei, Shiqi Zheng
At the end of the 20th century, China has been the world’s largest auto market. Many foreign auto giants entered the Chinese market and set up joint ventures with local Chinese companies. Suzuki is one of these companies. But Suzuki’s sales have been declining since 2016. In the end, Suzuki sold all...
Proceedings Article
Research on the Influencing Factors of Team Cohesion of Chinese High School Students
Junjie Tai, Junjia Zhang
Chinese high school students learning research team at present in our country’s colleges and universities occupy an essential part of, and cohesion is the team and team to double their creative spark by competition between foundation. In any team, team cohesion is the hinge connecting all members, making...
Proceedings Article
Different Development Paths of County-level Cities and Counties under the Background of Administrative System Reform: Based on the Current Situation and Policy Analysis of Changsha County and Liuyang City
Liu Qi
Since the implementation of “Withdrawal of county and establishment of city” in 1983, the local governments have long been enthusiastic about the policy. Upgrading the county to the county-level city or the prefecture-level city symbolizes the expansion of the local government’s jurisdiction. Furthermore,...
Proceedings Article
COVID-19’s Impact on Catering Investment of Venture Capital in China
Jiaming Jin
This article aims to provide the public and practitioners of catering and venture capital an analysis of catering transformation under COVID-19 pandemic and capital intervention via statistics from catering and venture capital market, in combination with second-hand information from publications and...
Proceedings Article
Research on Brand Building and Communication Strategy of New Media APP
Take NetEase Cloud Music as an Example
Ge Teng
Various industries have begun to merge in the era of new media, and many offline industries have started to carry out brand new marketing by combining online methods. This study takes the music app NetEase Cloud Music as an example, as a more detailed study of the reasons for the rapid development of...
Proceedings Article
Study on the Spatial Pattern of Zheng-Luo Dual-core Metropolitan Circle to Construct the Provincial Urban System
Yizhen Huang
In the face of the new situation of economic globalization, the unique pattern of the urban system began to appear. Instead of the competition among cities in the region, it gradually showed the continuous development of multiple cities, thus deriving the concept of the metropolitan area as an important...
Proceedings Article
Research on Platform Economic Trust Crisis Management and Governance Mechanism under Blockchain Technology
Liao Qian
The platform economy has injected infinite vitality and vigor into the economic development after COVID-19, which has developed rapidly and solved the problem of flexible employment at present. This paper discusses the platform economic operation mechanism under blockchain technology, especially the...
Proceedings Article
The Status Quo of Sports Training in Colleges and Universities and its Changing Strategies in China
ShiMing Tan
College sports training is one of the important components of sports industry in China, and its overall quality is related to the overall quality of China’s sports industry. However, under the constraints of human factors, institutional factors, and students themselves, a series of problems in physical...
Proceedings Article
Behavioral Economics under the COVID-19 Pandemic
Wei Du
Behavioral economics can provide information about human behavior preferences and ways of thinking. The development of behavioral economics is mature enough, and various theories are based on experimental data. This paper mainly discusses the changing process of human behavior preferences and thinking...
Proceedings Article
Consumer Satisfaction for Starbucks
Analysis and Possible Strategy
Xingyue Liu, Yanyu Tang, Yidan Wang
Starbucks has recorded one of the biggest success stories of the coffee brand since its entrance into the China market. However, many customers feel that Starbucks did not pay much attention to its customer satisfaction, especially in China market. The purpose of this study was to explore possible strategies...
Proceedings Article
Report on the Analysis of Business Risk Issues
Shunqin Zhao
Risk management in the business sector has recently become a major trend. This paper compares and analyzes the crisis management of The Japanese and Chinese governments in the Fukushima nuclear leakage accident by using Augustine’s six-stage theory of crisis management. Conclusion The relatively effective...
Proceedings Article
Research on Product Development of China’s Telecommunication Market Based on Pricing Strategy
Taking China Unicom as an Example
Ruoheng Hu
The growing maturity of 5G technology provides development space for China’s mobile communication market, but it also brings more challenges. Taking China Unicom as an example, this paper analyzes the pricing of three major telecom products: voice package, product fixed fee and data package, as well...
Proceedings Article
US-China Trade Conflict and the Dynamics of Chinese Semiconductor Companies’ Stock Prices
Yihan Wang
Beginning in the spring of 2018, the U.S.-China trade conflict officially began. This paper focuses on the impact of several U.S. tariff increases on China on Chinese exports in this context. As the U.S. stopped supplying chips to China and clamped down on Chinese semiconductor industry sales in the...
Proceedings Article
The Impact of Exchange Rate Changes on China’s Imports and Exports Under the Epidemic
Yishun Feng, Junkang Li, Xuehe Qiao, Peichen Xiao, Bohao Yao
Affected by the COVID-19, the Federal Reserve System adopt monetary policies to ease the economic crisis. The resulting changes in exchange rates will have an impact on China’s import and export trade. In this paper, data on exchange rate movements and imports and exports after the outbreak are selected...
Proceedings Article
Research on MSCI Barra CNE5 Model and Stock Selection
Bingjie Cai
With the rapid development of the country’s economy, people’s disposable income is accumulating and the demand for financial management is growing. At the same time, the number of listed companies in China has exceeded 4,400 and the total market capitalization of the stock market. With a total market...
Proceedings Article
A Study on the Reasons for the Rise of Right-Wing Forces in East Part of Germany After the Reunification of Germany Since 1989
Xiang Ji, Sihan Niu, Peiwei Yan
After the end of the Cold War, the growth of right-wing forces is dramatic, especially in Europe countries. The extreme right-wing political groups’ view tend to support the nationalism, populism, and other political ideas with right tendencies. These right-wing supporters think that their superior identity...
Proceedings Article
Operations and Supply Chain Analysis of the Smartphone Industry: Comparing Apple and Huawei
Peifeng Yan, Xinyuan Bai, Zehao Shen
The smartphone market is characterized by intense competition and is also one of the fastest-growing businesses, with many international players jostling for a share of the pie. However, establishing supply chains with efficient, end-to-end processes that ensure resource availability, production efficiency,...
Proceedings Article
Methods for Luckin Coffee to Develop its Core Competence
Haohui Zhang
Luckin Coffee, which is a new Chinese local coffee brand, opened its first store at the end of 2017, and then rapidly expanded. It only took one and a half years to break through 2000 stores and be listed on NASDAQ in the United States. Now, the number of offline stores exceeded 4500, overtaking Starbucks...
Proceedings Article
A Review of the Innovation Policy of the U.S. Government
Sidu Liu
United States is a developed country and has long been at the forefront of cutting-edge technological innovation. Therefore, its various policies have certain reference significance. This paper mainly studies the innovation policy of the United States and introduces the multiple level of innovation system...
Proceedings Article
Brand Strategy Contributes to CHANEL’s High Brand Loyalty
Wanrui Yao, Yimeng Zhu
With the unexpected arrival of the COVID-19 pandemic, nearly all market shows a dramatically decreased tendency in kinds aspect under this influence. However, Chanel recovered quicker than most other luxury brands. Observing the general development of the market, the luxury market is not booming in the...
Proceedings Article
Community Governance in Epidemic Prevention and Control
ZhenHan Li
The year 2020 began with the outbreak of COVID-19. Because the outbreak is sudden and difficult to treat, the virus spreads quickly. On 11 March 2020, the World Health Organization declared the Novel Coronavirus pandemic, the highest level of alert. Director-general Tedros Adhanom Ghebreyesus said on...
Proceedings Article
The Influence of Male Idols Endorsing Beauty Brands on Chinese Female Consumers
Yixiao Chen, Yingyin Zhong
Beauty brands have long favoured celebrity endorsements, hoping that with the help of celebrity effects, brands can gain high traffic exposure in a short period of time and attract more target groups to buy products. At present, the popularity of male idols has been steadily rising, and the fan economy...
Proceedings Article
A Study on the Transformation of the role of Community Social Organizations Before and After the Novel Coronal Epidemic
Ruiying Ning, Le Luo, Juan Wei, Xiaoqing Yang
Community social organizations play an important role in the normalization of prevention and control of novel coronavirus. Taking Pidu District of Chengdu City as an example, this paper uses the PSR model to analyze the ‘ pressure-state-response ‘ three stages of community response to the impact of the...
Proceedings Article
Research on the Role of Social Media in Consumer Behavior
Yueqi Wang, Ruiqi Ge
“Grass planting” and “grass pulling” are common consumption methods among young people on social media, and now they have become new modes for merchants to market products to consumers. The development of social media, especially video social media, provides a networked communication system for the rapid...
Proceedings Article
Analysis on the Development Trend of China’s Pet Animal Economy
Xiaowei Liu, Qinhuan Rong, Liang Chen
With China’s tremendous economic development, the population aging trend has intensified, and the inventory of households without children has skyrocketed. Pet animals have long been a popular alternative for improving people’s mental comfort and wellbeing. The pet animal economy has arisen as a new...
Proceedings Article
Supply Chain Response Optimization Strategy for Chinese Enterprises under COVID-19 Risk
Chenyue Gu
Two years ago, the emergence of the Novel Coronavirus pandemic had a devastating impact on the world economy. At present, the epidemic abroad is still serious and continues to hamper world economic recovery. Sporadic outbreaks in China still require a balance between prevention and control. Although...
Proceedings Article
Research on Innovation of Grassroots Consultative Democracy Mechanism based on QCA Method
Jing Gao, Yuhan Sun
Consultative democracy is an important component of the whole process of people’s democracy, and represents the governance features and institutional advantages of socialist democracy with Chinese characteristics.Based on 60 cases of grassroots consultative democracy in China, this paper uses QCA method...
Proceedings Article
Does Using the Internet Make Older People Physically and Mentally Healthy?
Empirical Research from (CGSS2015) Data
Peiyuan Li
With the transformation of economy and society, the age structure of our country’s population is showing drastic changes. The aging of the population and the development direction of the aging that follow are considered to be the important characteristics of my country’s demographic transition. The health...
Proceedings Article
Research on Internet Copyright Protection Mechanism: Based on the Perspective of the Comparison of Chinese and American Legislation
Jiaqi Liu, Xinyi Wang, Yihao Wang
In the Internet information age, the works of individuals have a more convenient and effective way of dissemination, but their copyrights are also more susceptible to infringement. As a major Internet country with 1.011 billion Internet users, China has so far not had a law that specifically stipulates...
Proceedings Article
An Empirical Study on Rural E-commerce Enabling Farmers’ Income Increase in Guangdong Province under the Background of Rural Revitalization
Liao Zicen, Liang Chengkai
Rural Revitalization Strategy is Comrade Xi Jinping’s strategy in the nineteen major reports of the party.The report of the 19th national congress pointed out that the problem of agriculture and rural farmers is a fundamental problem related to the national economy and the people’s livelihood. We must...
Proceedings Article
The Optimal Path of Child Labor Rights under Multinational Enterprises
Shingsum Chan, Kexin Liu, Guanqi Wang, Huayi Wang
Today, there are around 160 million child labors worldwide under serious situation. Since some relevant international regulations are soft, the executive systems are not guaranteed by every country, international organizations do not take their responsibilities, and some international remedies are not...
Proceedings Article
Dynamic Changes in Exchange Rate Movements and Tesla Stock Yields
Zhenxi Gong, Xinyan Li, Xueer Shi
From the perspective of globalization, the development of the new energy industry has become a key issue in the fields of economy and so on. Tesla Inc., one of the activists who intensively attempts to put new energy into car production, is increasingly dominating the market of the entire auto industry....
Proceedings Article
The Influences of Covid-19 on China’s Retail Trade and Its New Opportunities
Yiyi Jiang
In view of the normalizing Covid-19, new coping strategies are essential for the global economy, fitting the current situation and future trends. This paper reveals the influences of the pandemic on the retail industry in terms of supply and demand chains, including plummet need for physical consumption,...
Proceedings Article
On the Perfect Path of the Company’s Legal Person Deny System
Chan Hu
The corporate personality denial system originated in the United States in the 20th century and has been recognized by most countries since its development. With the rapid development of my country’s market economy, the abuse of corporate personality often occurs, but there are still many defects in...
Proceedings Article
Time Use of Chinese Family Members
A Balance between Salary Market and Household Service
Jiayang Wang
With the rapid development of the society, there appear many new economy phenomena in China. The economic value of household work has fascinated lots of experts’ eyes. Household work is widely accepted as an unpaid work. And because women largely take the responsibility of it, their rights and economic...
Proceedings Article
Analysis of the Different Policies of China and the United States against the Potential Financial Crisis in the Context of Covid-19
Haixiao Liu
The sudden outbreak of COVID-19 in 2020 has brought about major changes in the world landscape; this crisis is unprecedented and has great uncertainty due to its duration and intensity. The global economy is likely to experience its worst setback since the Great Depression, along with massive physical...
Proceedings Article
The Impact of Foreign Technology Transfer on Firm Productivity
Peihua Zhong
Based on the important impact of technology transfer on the firm, this paper discusses in detail how technology transfer affects the productivity of enterprises. At present, some research results preliminarily show that in areas with high level of economic development, the impact of enterprise technology...
Proceedings Article
Virtual Team Collaboration Problem Identification and Possible Solutions
Ziteng Zhou
This literature review of work conducted a mixed-methods investigation to provide a systemic discussion with subtopics in response to the challenges experienced by remote work, the nature of virtual collaboration, as well as the strategies and technologies of virtual team management and monitoring to...
Proceedings Article
Neural Machine Translation Applied in English Chinese: Turn Grammar Connotation into Words
Tongyao Diao
Recent advances in Neural Machine Translation (NMT) have largely improved the quality of translations in a variety of language pairs, which helps promote the efficiency in communication and information exchange. English to Chinese translation, however, still suffers from lower accuracy and intelligibility...
Proceedings Article
Reversed Logistics
Assessing Packaging Recycling Behavior Based on TPB Theory
Kedong Liu, Ruoyu Zhang
The current system of delivery not only places a heavy burden on waste disposal in society but also causes environmental pollution and a waste of resources in China. package sorting and recycling have become one of the most effective solutions This study aims to examine the factors affecting people’s...
Proceedings Article
Sport Marketing Strategy Choice of Domestic Sports Brands Under the Rise of Chinese Fad
Hu Haocheng
Event sponsorship and star endorsement are commonly seen in sports brand marketing and significantly affect the influence and business performance of the sports brands. In the context of booming China-made products, what mechanisms else might have a significant impact on marketing strategy and its outcome...
Proceedings Article
Analysis of the Economy System in Games
Yutong Wang
In the past, people thought that games were only played by children, but now in more than ten years of operation, from computer stand-alone games to mobile multiplayer games, more and more people with consumption power have entered the game market, which has brought a lot of benefits to the game. And...
Proceedings Article
Opportunities and Challenges of Economic Development in The Era Of Big Data
Yunxi Nie
In the context of the era of big data, social and economic development and innovation models are changing. The development of the world has created many new opportunities for social and economic development, but it has also inevitably brought many burdens and challenges. Keeping pace with the times and...
Proceedings Article
Research on the Impact of COVID-19 on the Entertainment Industry: Take the Walt Disney Company as an Example
Boya Dong
Starting in 2020, the COVID-19 began to spread globally, leading to a severe global economic recession. Many countries have imposed lockdown measures and travel restrictions because of the spread and harm of COVID-19. So, the balance between demand and supply has been broken, and many industries have...
Proceedings Article
Research on the Development Status of China’s Mobile Payment
Anqi Pan
In recent years, China’s B2C payment methods have undergone some significant changes, which have impacted the biggest beneficiaries of traditional payment methods-banks. In the past, banks monopolized people’s payments. For example, cash was issued by the bank, and transfers needed to go through the...
Proceedings Article
Research on Humanistic Care Strategy of Ideological and Political Education in Mining Enterprises
Xiaoyi Lu
Ideological and political education is the lifeline of all work, and humanistic care is the core of Ideological and political education. Miners are the main force of China’s coal enterprises. The particularity of their work determines that they must give humanistic care in the process of Ideological...
Proceedings Article
Research on the User-Generated Content in Brand Marketing
Xiangyi Li
The high degree of connectedness of consumers to the Internet and social media provides for their better interaction with owners of numerous brands, which may result in the emergence of brand-related content visible to the general public. Its presence can influence brands in a variety of ways that remain...
Proceedings Article
Analysis on the Impact of the Gold Standard on the Great Depression
Zunyu Wang
The great depression that happened during the 1920s had a huge impact on the whole social and economic process. It is also one of the most well-known crises in the world. This paper, through a method of literature review, will focus on the impact of the gold standard on the Great Depression. Besides,...
Proceedings Article
How to Promote the Environmental Education Among Young People in China
Gefei Hou
In recent few decades, due to China’s booming development, China’s overall national strength has increased significantly, each field becomes better—economy, education, people’s life quality and so on. Environment-related to all of these. Country’s development needs sources, both natural sources and talents,...
Proceedings Article
Evaluation of Credit Risks Existing in Chinese Commercial Bank
Zheng Ge
The research is to introduce to the readers what is credit risk and how serious the credit risk is in current years. The loan can be defined as five levels in credit risk, and they are “normal loan” “concern loan” “subprime loan” “suspicious loan” and “loss loan”. Each level of the loan has a different...
Proceedings Article
The Promotion Strategy of MANNER COFFEE in China
Congzhi Zhou
Nowadays, China has gradually moved from a large traditional tea culture to a country with a very high level of coffee consumption. MANNER COFFEE is an emerging coffee brand. After being created, it has been growing at an astonishing speed, even once compared to today’s society’s hottest coffee giants...
Proceedings Article
Exploration of Material Mechanics Teaching in Vocational Colleges Based on Engineering Case Introduction
Shang Wang, Zhixin Feng, Meiqin Liang
Material Mechanics is an important course for students of science and engineering in higher vocational colleges. However, the unfavourable teaching quality of the course has been a problem for a long time. One key factor affecting the teaching effect is the students’ lack of interest in learning. To...
Proceedings Article
Research on the America-China Market Economy
Linhan Liao
The relationship between the American and Chinese economies facilitates the creation of over 25 million employment opportunities in the United States. This relationship is not limited to specific sectors, but certain sectors thrive compared to others. It is crucial to understand how the relationship...
Proceedings Article
The Latest Research Progress of Regional Economic Resilience in China
Liping Li, Xinzao Huang
The world is currently experiencing the greatest change in a century, economies are facing an increasing number of shocks from different dimensions, how to resist shocks and recover quickly from them has become a focus of attention around the world, and the need to enhance economic resilience has been...
Proceedings Article
Research on the Application of MBTI in Organization
Yue Yang
Myers-Briggs Type Indicator (MBTI) as a test of personality is becoming more widely used and accepted in lots of areas as a methods to recognize the personality, and some companies are starting to introduce it into many workplaces to help company to improve the work efficiency. This article aims to summarize...
Proceedings Article
Research on the Digital Transformation Path of Commercial Banks from the Perspective of “Gyroscope Model”
Taking China Merchants Bank as an example
Jieping Cai, Aijia Wang
With the accelerated development of big data, artificial intelligence, cloud computing, blockchain and other technologies, China has taken the digital economy as an important force to promote economic transformation. At the same time, the favorable policy environment has also injected new momentum into...
Proceedings Article
Alibaba, Facilitating Engagement without being Exploitative
Chuyi Wang
As Science and technology develop at a remarkable speed that humans’ ancestors might have never foreseen, it is sorrowful but true that people are excessively reliant on social media in the modern world. Admittedly, technology is useful and convenient, but sometimes it is also dangerous. It seems that...
Proceedings Article
Investigation and Analysis of Young People Shopping in Live Webcast Room
Xuelian Liao, Xianjun Tan
With the rapid development of e-commerce, live webcast has become an important channel for commodity circulation. Especially the young generation use the live webcast room to exchange the commodity information, trade directly, Even emotional communicate in the live broadcast. The surging epidemic has...
Proceedings Article
Research on Cross-border Cooperation of Insurance in Guangdong-Hong Kong-Macao Greater Bay Area Based on Digital Currency
Dayong Liu, Xu He, Yan Xiao
Foreign exchange management in cross-border capital management is a ponderous and systematic process, especially the boom of buying insurance business from inland to Hong Kong-Macao is soaring year by year, which brings a lot of challenges for both regulation and practice. The future development of deep...
Proceedings Article
An Analysis of the Current Situation of Chinese Learning by International Students Who Are Native English Speakers in the Context of the Epidemic
Yufei Tong
The COVID-19 has significantly impacted transnational language learners, affecting their learning environment, learning process, and learning outcomes. This paper investigates the current situation of international Chinese language learning among native English speakers in Hebei universities, analyses...
Proceedings Article
Application and Comparison of Markowitz Model and Index Model in Hong Kong Stock Market
Haochen Ni
This paper aims to study the differences between the index model and the Markowitz model in the Hong Kong stock market and American stock market and explore the advantages and disadvantages of these two models, to provide an investment suggestion for investors who want to enter the Hong Kong stock market....
Proceedings Article
Research on Public Opinion on Twitter of 2022 Beijing Winter Olympics
Sentiment Analysis based on Support Vector Machine
Haotian Hou
Beijing 2022 Olympic Winter Games are important landmark events in China, and their hosting is of great significance. This study uses Python data mining, Support Vector Machine algorithm, and #LancsBox to analyze the sentimental tendency of comments under related topics on Twitter and summarize netizens’...