Proceedings of the 2015 Joint International Social Science, Education, Language, Management and Business Conference

+ Advanced search
60 articles
Proceedings Article

Individual Charity in China

Pan Zhijia, Yuan Haiqing, Zhu Shouzeng
Charity in China stems from the development of economy in both national and personal aspects. Celebrities’ enthusiasm in charity evokes public participation. Considering the similarities and also the differences between China and some other countries which has relatively sophisticated charitable systems,...
Proceedings Article

Phenomenon behind why the high school graduates blindly choose a major: a qualitative research based on the 132 recollections of prose in choosing a major

Dai Xian, Xie Jinyu, Sung Liang-Yi
Choosing major results from College Entrance Examination is vital for high school graduates. It may not only affect the learning direction in subsequent four years but also affects their future career choices. But we found that students and parents are always perplexed, blind, or even follow the trend...
Proceedings Article

An Empirical Analysis on Rural Credit Cooperatives’Efficiency-Viewing from the Improvement of Peasant Households’Welfare

Liu Yong, Tian Jie, Wu Dingyuan
Rural Credit Union (RCC) is a key financial organization of rural financial system; its efficiency is always focused. Existed studies concentrated on RCC operating efficiency, while from the perspective of household’s welfare, this paper considers that RCC should aim to relieve farmer’s credit rationing...
Proceedings Article

Resilience as a mediator between extraversion and life satisfaction among Chinese college students

Jing Jie, Jie Du
Extraversion was proved to be one of the best predictor of life satisfaction. But this predictive effect could be affected by resilience. In order to examine the relation between the extraversion and life satisfaction, and test the mediate effect of resilience, we chose 110 undergraduate students from...
Proceedings Article

Research and Exploration of Teaching Method based on Creative Thinking in Data Structure

Xiaominng Wang
In this paper, we make some research and exploration on teaching method of data structure course based on creative thinking. We optimize the teaching system of data structure course, and focus on stimulating students' motivation and increasing their creativity by using different teaching ways, as well...
Proceedings Article

Research on virtualized cloud forensics model and workflow

Guangxuan Chen, Guomin Zhou, Guangxiao Chen, Qiang Liu
As the cyber crimes are becoming increasingly rampant and indictable, the traditional digital forensics is no longer qualified in the more complex cloud computing environment. Due to the security issues and specific features of cloud computing, it is easy for the hackers to exploit the weakness of the...
Proceedings Article

Career Planning Education in Universities Based on Experiential Teaching Mode

Liu Hui, Liu Qingyu
Experiential teaching model is an effective way to promote career planning teaching efficiency.This paper analyzes the necessity of experiential teaching in career planning education,discusses the teaching process in detail and then put forward the problems needed to be focus on in the teaching process.The...
Proceedings Article

An R Function for the Multi-classification Fisher Discriminant Method

Zhang Ying-ying, Zhang Xiu-ting
We first introduce an R function distinguish.fisher() of the multi-classification Fisher discriminant analysis and two other useful R functions: discriminant_table() (used to calculate the discriminant table) and plot_fisher() (used for the scatterplot of the first two discriminant scores). Then we do...
Proceedings Article

Health Workers’ Work-to-Family Conflict: The Separate and Joint Effects of Workload and Emotion-rule Dissonance

Xinhui Jiang, Siyu Tian, Yiheng Xi
Health workers are highly risky population of work-to-family conflict (abbreviated as WFC here after). This study tested how workload and emotion-rule dissonance associate with health workers’WFC using survey data of a large sample which consists of 2763 doctors and nurses from140 hospitals in China....
Proceedings Article

Massive Open Online Courses and Formal Higher Education

Xingmin Shi, Junmei Sun, Xuejiao Liu
With the rapid development of MOOC worldwide, traditional formal higher education of college is facing huge challenges due to the innovative learning method provided by MOOC. MOOC promise an effective learning method in a free style, either in course selection or the process control of learning. And...
Proceedings Article

A Probe into an Applicable Practical Teaching Method with Diverse Collaborations

Xingmin Shi, Junmei Sun, Zhenyu Shan
Due to that conventional teaching method mainly focus on the impartment and the memorization of knowledge points, the initiative of student cannot be activated and there is still substantial room for improving the professional abilities, including independent learning ability and problem solving capability,...
Proceedings Article

Analysis on Risk Management of the Small and Medium-sized Travel Agencies

Wu Mingqi
Tourism industry is a fragile industry, any element that may influence the social life can have a direct impact on tourism industry. The impact can make tourism receive a great loss. The tourism enterprises must set up risk management system, strengthen responsibility consciousness in the management...
Proceedings Article

Analysis of the Present Situation of Chinese Small Loan Company and Its Sustainable Development

Chao Dijia, Su Weidong
In 2005, The People's Bank Of China decided to allow the establishment of small loan company and its policy that credit is included and deposit is excluded has attracted widespread attention since then. In the end of that year, the Rishenglong Small Loan Company was founded, which marked the new beginning...
Proceedings Article

The Status Situation and Future Development of China’s Equity Crowd-funding

Xu Xue, Su Weidong
With the deepening reform of China's economic system and the promotion of financial innovation, Internet finance has been rising. Today, Internet finance, including crowd- funding, P2P, securities, Internet banking, financial holding company, third-party payment, etc. In recent years, as one of the most...
Proceedings Article

An Analysis on the Motivation Factors of Generating University Culture

Jiang Xue, Zhang Dexiang
University culture is a way of life produced and shared by the faculty and students of university in the process of creating, understanding, disseminating, saving, and innovating profound knowledge; It is a gradual process of congregating scattered cultural elements and form a cultural web and reach...
Proceedings Article

Optimization Research of Batch Order Processing Queue in Internet Consumption Custom Marketing

Rui Wang, Jiao Tang, Ye Yang
In recent years, with the rapid development of e- commerce, internet consumption custom is increasingly favored by consumers. So how to handle a variety of orders effectively and orderly is the main problem in this article. We could convert batch order processing to priority evaluation of order project...
Proceedings Article

The Realization of Low Tones in the Context of Downstep

Maolin Wang, Ziyu Xiong
In this study, the pitch realization of low (L) tones in the context of downstep in Chinese is analyzed. The test sentences are composed of ‘High + Low + High + Low’ sequences, and the low point pitch of the L tones is investigated. It is found that there is an obvious downward trend for the L tones,...
Proceedings Article

The Study on Strengthening the Practicing Link of the Teaching of the Equipment

Jiang Wei, Li Ning, Chen Zhi-ling, Hua Peng-xiang, Chen Liang-ming
In recent years, unit quantity, higher quality equipment, in order to rapidly form a new maintenance support ability of equipment, equipment must be strengthened in the teaching practice. To better prepare the practical link in teaching first to strengthen the structure and principle of the teaching,...
Proceedings Article

Carbon Emissions Decomposition Analysis of Yangtze River Delta Area in China: 2001-2012

Q. Z. Zhao, Q. Y. Yan
Based on the Intergovernmental Panel on Climate Change (IPCC) report, carbon emissions of Yangtze River Delta Area are calculated from 2001 to 2012. Based on LMDI method, aggregated carbon emissions in this area are decomposed into five effects: energy structure, energy intensity, industrial structure,...
Proceedings Article

The Effect of Internship on Employability ---Take the Example of College Students Majoring in Management

Tian Guomei
Employability refers to the ability to obtain t, maintain and to obtain a new employment. We study the effect of internship on college students through in-depth interviews, the grounded theory and the content analysis, and reach the conclusions:1) the lagging of STW education is the most significant...
Proceedings Article

Construction of Classroom Interactive System of College and the Research of Application Model

Jianzhan Zhang, Guobiao Liang, Rong Jiang
This research analyzes teachers and students’ feedback to interaction and knowledge in the classroom, and designing the classroom interaction system. That based on investigating the classroom interaction system of domestic and foreign, combined with the practical application of classroom teachers and...
Proceedings Article

A Novel Engineering Education Approach for Training Outstanding Engineer

Jianhua Deng, Yongbin Yu, Jingye Cai
Engineers are trained in the traditional way that cannot provide supply engineers to satisfy the requirements in quality and quantity of industry. Therefore, a program called OEEP is proposed by the ministry education of China in order to cultivate outstanding engineers. In this paper, we proposed a...
Proceedings Article

Intraday Volatility of Stock Index Futures Analyzing via High Frequency Data

Li Yuan, Yongping Gui
This paper presents a method for measuring the intraday volatility of the stock index futures, which uses a multi-resolution histogram to describe the price volatility in different time scales. The high frequency data are deployed to show the price volatility during a day. The long term relationship...
Proceedings Article

Effects of Advertising and R&D Expenditure on Enterprise Performance

Jiuyi Huang
Based on data of Chinese companies listed between 2010 and 2012, this paper tests the effect of advertising and R&D expenditure on enterprise performance. We find that advertising expenditure has no significant impact on enterprises’ short-term profitability, but it is positively correlated with enterprises’...
Proceedings Article

Education Tea Ching Quality Engineering Improve the Quality of the New Normal Undergraduate Course Personnel Training

Bin Peng
to improve the teaching quality is the focus of higher education, for new normal undergraduate course colleges and universities, is the severe test. In this paper, from the subjects and course construction, improve the performance of management, improve the teachers' teaching evaluation mechanism, build...
Proceedings Article

The Impact of Private Finance on Industrial Gross Output Value of Non-State Owned Enterprises in Wenzhou An Empirical Analysis

Fang Liu, Xiaoli Hu
This study aims to identity the impact of private finance on gross production value of Non-state owned enterprises (Non-SOEs) in Wenzhou. The paper investigated the impact of private finance on Non-SOEs using the annual data over the period 1999-2011 and OLS estimator after stabilizing test by ADF. The...
Proceedings Article

The Introduction of a Great Help in College English Composition Teaching___www.pigai.org

Xiangfeng Guan, Qixin Liu
In recent years ,more and more college English teachers and students have taken a crack at www,pigai.org either to teach or to correct English compositions .In the process ,they have found its advantages and disadvantages and the indispensable role of college English teachers to do the later correcting...
Proceedings Article

Elements and evaluation system of key capacities of vocational college students under management horizon

Wu Xuehui, Liu Chundi
Based on the summary of elements and evaluation of the core competences of vocational college students the elements are defined from the sight of the connotation of management and indicators system are subdivided around the resource optimization and configuration management activities on the target for...
Proceedings Article

Discussion “2 Platforms + 3 Modules” Education Program Applied Automotive Service Engineering in Application - oriented Universities

Zhang Xiao-ping, Zheng Su-fang, Zhou Li
Application-oriented university mission is to develop a strong adaptability of high-quality talents. This paper is to study the new training program about Automobile Service Engineering major. Firstly, reconstruct expertise system tables of the Automobile Service Engineering; secondly, embody quantitative...
Proceedings Article

Information Technology and University General Education Reform

Yijing Xu
Nowadays in Mainland China, one of the difficult problems of curriculum reform of the Universities is how to improve the efficiency and effect of education availability. This paper takes the course of "The Piano Western Culture" as an example, tells about how to apply the modern information technology...
Proceedings Article

Smart Teaching and Learning with Big Data

Yijing Xu
In this paper, it first introduces the major changes in contemporary education revolution today. What is the smart education, and the content of the smart education. And then tells the university teachers should be how to carry out the smart teaching, how to guide students to do smart learning. Finally,...
Proceedings Article

Big Data Processing and Evaluation of Education and Teaching

Jianhua Zhang, Yijing Xu
Mainland China push for carrying out the education of institutions of higher Education and teaching evaluation work, many achievements, but differences also larger. This paper first reviews the development of education and teaching evaluation of higher education, then proposed that big data era of higher...
Proceedings Article

Smart Campus with the Big Data

Jianhua Zhang, Yijing Xu
After Chinese universities implementation the basic engineering "digital campus" , now is needed to resolve how to make use of modern information technology to education reform. This paper talk about what are smart education and smart campus, and then to point out the difficulties in Implementation of...
Proceedings Article

Principle of University General Education Curriculum

Huijuan Zhao, Yijing Xu
This paper first describes the necessary about the courses, " Prediction Study of Accounting" and "Big data processing and data mining", opening in colleges. Secondly tells the story about the similarity and the differences of the teaching content of two courses, and the reason to put them in professional...
Proceedings Article

Using Competition Method in E-Learning Course Design

Gang Chen
Teaching method based on competition is that teacher design contest according to teaching content and the professional knowledge and skills that students should master. Or students refer to the existing game project which design for strong and realistic game project under guidance of a professional teacher....
Proceedings Article

Application of Corpus Analysis Tool in Investigating Listening Proficiency: Under the Perspective of TEM-8 Testing by RANGE

Yuting Chen, Shuang Liang, Ying Shen
With the development of the computer and the processing technology, various text analysis tools have been created. The purpose of this paper is to investigate how students can apply the software RANGE to the test-oriented education, helping them to improve their vocabulary levels in their listening tests....
Proceedings Article

The Construction of Political Ecology on the horizon of Ruling of law

Zhou Ping, Jiang Wei
The political ecology is a comprehensive reflection of party’s work style, government’s conduct and social trust, the construction of which has a significant effct on improving Party and government conduct, enhancing public credibility and politic trust.It is particularly urgent and important to build...
Proceedings Article

The History of An Afghans’ Nirvana In His Spirit ---A Ideal Portrait Of The Author Himself

Keqing Chai
The paper explains the relationship between the author and the hero in the novel from the angle of their societies, which is an autobiography about life and spirit. After deep analysis of the novel, we find that the author and the hero Amir are not only alike in their experiences, but he describes Amir...
Proceedings Article

Does Team Make Better Earnings Forecast?: Evidence from China

Lisha Ma, Xianwei Lu
A total of 54,443 analysts earnings forecasts were taken as the study samples on the Chinese securities market in the period of 2007~2010, and the differences in influences from the earnings forecast released in the form of individual and the form of team on the analysts earnings forecast behavior were...
Proceedings Article

A Genre-based Analysis of Brief Tourist Information Texts

Shuang Huang
This present study gives a genre-based analysis of 30 BTI texts on websites of tourism destinations. The study first identifies the moves and steps of the corpus employing Swales’ top-down move analysis model (1990) and then examines the linguistic forms to realize each move. Applying ideas from destination...
Proceedings Article

Equality of Democracy

PingPing Zhu
Equality in this article is not a concept affiliated with human rights but a term with a meaning of identity at an abstract or conceptual level. In presenting an abstraction of Democracy from the historic development in governance and relativity of democracy including various political systems with democratic...
Proceedings Article

A Critical Understanding of English Language Provision in Australia

Jianna Qiu, Ke Xu
This paper revolves around English in the local and global contexts, demonstrating an insightful investigation into English language provision in Australia through a variety of topics ranging from general purposes to specific programs, with the aim of achieving high levels of understanding and intercultural...
Proceedings Article

How to Teach Vocabulary in Chunks

Zhu Qian
The thesis aims to analyze the importance of lexical teaching and models for lexical approach. In addition, it puts forward some ways to improve vocabulary teaching in chunks.
Proceedings Article

Course Practice Teaching Mode Based on the Exploration of Online and Offline Integration

Mingwei Bian
In this paper, Open University of China (Chengdu Branch) Open Education Business Administration (college) students of "Marketing" course as a research vehicle to farm and experience the teaching activities of the main store as discussed based on online and offline phasor fusion practical teaching strategies,...
Proceedings Article

Research on Application of Translation in English Teaching

Yang Jiaoyan
Translation has long been applied to English Teaching in China with its prosperity, decline and revival. It is of great assistance to Chinese English learners given the insufficient language environment. The paper focuses on the application of translation in English Teaching.
Proceedings Article

The Transformation of Lu Xun’s Translation View

Zhai Quanwei, Min Zhuchuan, Chen Hongli
In Lu Xun’s translation career, Lu Xun’s translation view wasn’t consistent. Instead, it experienced transformations in several aspects, from target language form, choice of source text to the most important ones translation strategy. This paper mainly discussed the transformations of Lu Xun’s translation...
Proceedings Article

Comparative study of credit rating of SMEs based on AHP and KMV model

Gao Jia-ni, Gui Yong-ping
This paper constructs credit rating model for small and medium-sized enterprises (SMEs) by the comparison of Analytic Hierarchy Process (AHP) and the modified KMV model (Or called KMV-Merton model). Mainly based on the analysis of financial situation, stock price and other related data in printing industry...
Proceedings Article

Research on the Synergy Effect of Cross-border Mergers and Acquisitions in High-tech Enterprises in Shanghai

Yuzhu Feng
Currently, the upgrade of the industrial structure in the world provides a great opportunity for cross-border mergers and acquisitions (M&A) to high-tech enterprises in Shanghai City. At the same time, the status ofigh-tech industry and regional advantages of Shanghai also supply the momentum for M&A....
Proceedings Article

A Study of Chinese-English Codeswitching in NetspeakThrough the Adaptation Theory

Yurong Huang
This article aims to explore the Chinese-English codeswitching in netspeak with the help of the Adaptation Theory put forward by Verschueren. Based on the research and analysis, it is found that the Chinese-English codeswitching in netspeak mainly adapts to the linguistic reality, the social conventions...
Proceedings Article

The Survey of Corpus-assisted English Writing of Chinese Non-English Majors

Hai-ying Liu
This study aims at the application of corpora in English writing among non-English majors at Chongqing University of Arts and Sciences. The result presents that Chinese non-English majors have positive attitudes by applying corpora in English writing. It also suggests that corpora can strengthen learners’...
Proceedings Article

Practical Research of “Inter Subjectivity” Theory in Vocal Music Teaching in Universities

Yingying Xian
Vocal music is one of the two categories of music art which corresponding to instrumental music. Vocal music teaching is one course with strong practicality. During the teaching, different students appear different phenomena as well constantly emerge new situations and new problems, such as aspects of...
Proceedings Article

Silent Voices in Munro’s Runaway

Peng Yuanzhen
Alice Munro devotes her writing to presenting ordinary females life, especially to exposing their inner world. Runaway, one of her masterpieces, is no exception. This paper is intended to follow the spiritual path that Carla, the heroine, went through when she ran away from home and came back again to...
Proceedings Article

The Impact of Movie and TV Works on Songshan Mountain Tourism

Yan Limin
Based on the current situation of Songshan Mountain movie and TV tourism, the paper analyzes how movie and TV works have a positive impact on Songshan Mountain tourism and mainly play a huge role in positively shaping the image for the tourism destination, effectively promoting the tourism destination,...
Proceedings Article

Research on Establishment Motivation of the Supply Chain of Agricultural Fruits and Vegetables and Their Circulation Mode

Wang Weina
Traditional sale of agricultural products needs to experience one or several interminable supply chains of “farmers farmland market regional wholesale farmer's market retailers”, which leads to great rise of the cost of agricultural products and the increase of commodity consumption. According to statistics,...
Proceedings Article

A Brief Analysis of Communicative Translation and Semantic Translation

Mingyue Zu, Yang Dong
This paper aims at facilitating translating practice by reinterpreting Peter Newmark’s theory from a different linguistic viewpoint blending with cultural factors. The research methods adopted in the paper include literature review, comparison and case study. Communicative translation and semantic translation...
Proceedings Article

Integration of Human Exercise Science and Occupation of Health Manager

Guangzhou Li, Bangshi Guo, Jianyu Liu, Chengliang Wu
Integration of industries, universities and research institutions is an important approach to cultivate applied talents for specialized applied technology colleges and an effective way to address enterprises’ need for high-quality technologists. This paper studies the inevitability, feasibility and existing...
Proceedings Article

Analysis of Relationship between Bodies and Signs

Tu Yan
As the development of semiotic, the word “body” as become the key term in the field of modern philosophy. This paper put emphasis on the relationship between bodies and signs, pointing out body falls in conflict between hiddenness and prominent image by virtue of signs, which can be stated by “the problem...
Proceedings Article

The Influence of Political Propaganda on Space Activities: a Case Study of Dongfanghong-I

Liu Lin, Zeng Guang
The development of science and technology, especially the major events, are not only affected by purely technical factors, but also bound up with many irrational social factors. Space activities, of significant importance in science and technology as well as in the political field, are the combination...
Proceedings Article

Similar and Different “Waitings“ —A Comparative Reading of Waiting for Lefty, Waiting for Godot, and The Bus Station

Zhao Luhua
These three plays are in a degree involved in the same theme of "waiting". In the broadest sense, the three "waitings" share some conceptions, but in a narrow sense, each waiting in each of the three plays reveals different meanings. This paper discusses the different symbols of the three waitings according...
Proceedings Article

The comparative research of rice-growing culture between south China and southern part of Japan

Zhang Fang, Dai Xingwu, Li Minghua
China is one of the most ancient countries to grow rice, and also be known as the origin country of Asian rice. While Japan as the neighbouring country of China, also has long history about rice-growing culture. Now it is generally believed that the rice-growing culture in Japan is originated from China....