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Proceedings Article
Explore the Marketing Strategy of McDonald's After Digital Transformation
Hansong Tian
From 2016 to 2020, with the development and innovation of science and technology, the era of big data is coming in China, and more and more industries choose to combine development with network big data. Among them, McDonald's, one of the representatives of the fried chicken hamburger category head,...
Proceedings Article
Negative Impact of Platform Framework on User Experience -- A Case Study of NetEase Cloud Music
Qinxuan Zhu
In the heyday of network sites (e.g. Weibo, Wechat, and QQ), a music platform called NetEase Cloud Music unprecedentedly dominated in competitive markets in China. The success of NetEase Cloud Music is related to its social function, which is related to the concept of Ellison (2013) for social network...
Proceedings Article
A Practical Research of Promoting the Cosmopolitanization of English Environment in Hainan Tourism Services
Ling Li
The cosmopolitanization of English environment in Hainan tourism services has two implications: the translation of public notices and the cosmopolitanization of tourism English, and the latter plays a direct role in building Hainan’s tourism brand image, promoting the cosmopolitanization of Hainan’s...
Proceedings Article
The Concept of Civil Law in the Renewal of the Law of People, Family, and Marriage in the Frame of Pancasila (Perspectives of Islamic Law)
Yulies Tiena Marsiani, Markus Suryoutomo
In the framework of national law development, an effort to reform civil law is needed that is directed and integrated, especially in the field of law of people, families and marriages within the framework of Pancasila in order to support development in various fields in accordance with development demands,...
Proceedings Article
Analysis and Application of Computer Queueing Theory
Siyang Ding
Computer queueing theory is a vital mathematical discipline that focuses on the study of queue behavior in computer systems. Its significance has grown substantially in recent years due to the increasing demand for high-performance computer systems. This paper aims to provide a comprehensive analysis...
Proceedings Article
Teaching as a Reflective Practitioner
Hongmei Li, Quan Gao, Yongmei He
This paper is a summary of my development in EFL (English as a Foreign Language) teaching as a reflective practitioner. Within 8 years' EFL teaching experience at Yunnan Agricultural University, I came across some problems that many EFL teachers in China are trying to work out such as large class teaching...
Proceedings Article
Research on the Public English Flipped Classroom Teaching Modes in Higher Vocational Colleges under the Information Technology Environment
Lihua Bi
Flipped classroom teaching mode was introduced into China since 2011, and many experts, academics, or teachers have begun to introduce and practise it. The author takes "flipped classroom" as a kind of teaching mode reform, and takes advantage of technology tools and information resources, flipping over...
Proceedings Article
Cross-linguistic Study on Academic Writings in Creating Coherence Textual Metadiscourse in Abstracts of Master's Thesis
Wu Wu, Yudan Li
What is essential to academic texts is coherence, which is acknowledged to be "difficult to teach and difficult to learn". Metadiscourse, as features in the discourse which can help readers decode the message, functions in the construction of coherence. This study aims to investigate how coherence differs...
Proceedings Article
Cross-cultural Examination of Chinese Cross-border E-commerce Web Sites Design and Contents
Cong Liu, Yajun Luo
Cross-border e-commerce is an international activity, which relies almost exclusively on web site to deliver information and interact with consumers. However, many cross-border e-commerce firms work with web sites interfaces that provide only poor information and manifest many problems concerned with...
Proceedings Article
Research on the Design of Cultural and Creative Derivatives of "Twenty-four Solar Terms"
Yingshan Yang
The traditional culture of China has been greatly impacted with the development of science and technology and the continuous entry of peripheral culture. It is significantly necessary to think about how to inherit and develop the traditional culture of our nation. The twenty-four solar terms — the time...
Proceedings Article
Research on Community Elderly Care Service in China
Xiao-Bing Wang
Faced with the accelerated aging process and imperfect system of elderly care in China, community elderly care service stands out from other pension modes and becomes the most suitable pension mode for China's development. Community elderly care service has the advantages of both home care and institutional...
Proceedings Article
PolisiKu App as Government’s Media Communication Platform: Case Study in Indonesia National Police
Tyan Ludiana Prabowo, Irwansyah Irwansyah
This article discusses PolisiKu Application. Indonesia National Police (INP)'s first national online application. This application is the result of integration of 26 online applications that were previously built separately by work units and territorial units within the INP. PolisiKu is the result of...
Proceedings Article
Research on Utilization of Academic Research Achievements in Public Opinion Guidance
Mei Xie, Luona Su
Many authoritative academic papers, research reports and other scientific research achievements are published in China every year. However, they are put in databases and periodicals all the time after publishing and not effectively utilized by the public indeed.Academic achievements are always in the...
Proceedings Article
Research on Foreign Exchange Risk Management under the background of RMB Internationalization
Lan Dong
With the development of international trade and the progress of the RMB internationalization process, the exchange rate fluctuation and exchange rate elasticity of the RMB increased, which caused the foreign exchange exposure of our enterprises to further increase. The Foreign exchange risk not only...
Proceedings Article
Analysis of Student Response to the Utilization of Chemsketch Media in Hydrocarbon Materials
Rosalinda Zeniona Maarebia, Novike Bela Sumanik, Henie Poerwandar Asmaningrum
Learning hydrocarbons using Chemsketch media is a new thing learned by students of SMA Negeri 2 Merauke. Research using Chemsketch media aims to analyze how students respond to the use of Chemsketch media in the learning process, especially for hydrocarbon material. The data obtained from this study...
Proceedings Article
Social Support and Students’ Academic Engagement
Priskilla Mulyadi, Zamralita, Kiky D.H. Saraswati
This study aims to investigate how academic engagement experienced by 307 students of University X is influenced by social support. Academic Engagement is a positive state of mind, fulfilment and feelings toward tasks related. characterized by three dimensions, namely vigor, dedication, and absorption....
Proceedings Article
Phonetic Attraction and Homonymic Collision in Language Contact
jung-min Li
“Phonetic Attraction” and “Homonymic Collision” are important “internal factors” that interfere with the linearity of lexical change. These “non-linear change” may have a much greater impact on language changes than “linear change.” This paper will take the two words “sister”(Muē) and “congee”(muê) in...
Proceedings Article
Associations of Personality Trait with Body Mass Index in Midlife
Ika Saptarini, Sri Idaiani, Pramita Andarwati
Midlife people tend to gain weight with age, contributing to poor health. Personality traits are often linked to health outcomes that have adverse effects. The ways of thinking, feeling, and acting summed up by broad personality traits may make people more likely to become obese. The results of previous...
Proceedings Article
Optimizing Public Investment: Choosing between Physical and Human Capital when the Rate of Return to Physical Capital Exceeds that of Human Capital
Emmanuel Ameyaw
A government has collected 1 million USD in taxes; should it build more schools or more factories? How should the government redistribute current income in an economic environment where more education by private agents crowds out physical capital, causes an excessive increase in the rate of return to...
Proceedings Article
Development and Sustainable of Student’s Academic Culture: The Paradigm of Cultural Conservation and Nationalism
Puji Lestari, Ganda Febri Kurniawan, Kuncoro Bayu, Lukki Lukitawati
Getting into the disruption era, the world of higher educations in Indonesia underwent major changes regarding the developed academic culture and educational ideology. Modernization requires higher educations to be able to accommodate technological advance, on the other hand, the national culture, which...
Proceedings Article
Artificial Intelligence: Legal Status and Development in the Establishment of Regulatory
Erma Defiana Putriyanti, Rumainur Rumainur, Rara Nadia
The expansion of AI development and application across a number of industries of life turns out to be in line with the challenges it faces. A guideline is needed in the form of a legal framework that regulates how to develop AI, its use, and how settlements can be made regarding losses caused by AI....
Proceedings Article
A Study on the Mechanisms and Risk Challenges of Fintech-Driven Financial Business Innovation
Dong Wang, Hao Chen, Jingli Feng, Jianping Huang, Xiaoxiao Ma, Xiaowen Wu, Aosen Zhu
Our research mainly focuses on the mechanism of traditional financial business innovation under the influence of Fintech and the new risk challenges posed by Fintech. Next, we focus on how to build a Fintech risk model based on a combination weighting approach. Our research discusses in detail the mechanism...
Proceedings Article
Monitoring of Crop Growth Status based on UAV Multi-Sensor
Lechu Wang
In recent years, the technology of remote sensing has achieved rapid development in UAV. In addition, the global reduction of arable land has led to increased food security challenges, and the demand for precision agriculture is increasing, and more and more drones are being used in this area. Compared...
Proceedings Article
Analysis of Real Estate Tax System Reformation in China
Binfan Tian, Yongzhong Tang
In recent years, the demand of houses is booming, making the house price increase sharply. Tax is a "visible hand" of government in regulating economy, that the allocation of marketing resources can be optimized to improve the social welfare, by reforming the tax system reasonably. Based on the theory...
Proceedings Article
Application of Information Communication Measurement Based on South Net Reference Station Technology in Power Data Acquisition
Zhenjiang Lei, Kun Su, Chunsheng Yan, Xuming Lv, Yongjian Zheng
In the process of daily electricity production, the data of geo-information resources of power grid equipment is basically collected by the field site staff. Currently, the main problem is how to use advanced information communication measurement technology to support and improve the accuracy and efficiency...
Proceedings Article
The Influence of Legal Theory on the All-round Development of Contemporary College Students
Yan-Xia Wang
This paper mainly discusses the influence on the legal theory of contemporary college students' all-round development. Through investigation and research, we can understand the role of the law in promoting the development of college students and the relationship between the legal and philosophical theories...
Proceedings Article
Study on Innovation and Application of Abstract Painting Artistic Elements in Landscape Design
Huijuan Chang
Rich representational form and deep spiritual connotation of abstract painting art have a huge and continuous impact on design field. Abundant thoughts and unique formal languages of various art schools provide the most direct and the most rich reference elements for design. Abstract painting art breaks...
Proceedings Article
The Solutions to “Absence of Critical Thinking” For Non English Majors’ Students
Qinning Wu
This paper focuses on how to overcome the "absence of critical thinking" from the micro-perspective of classroom teaching, teachers and students. fine-tunes the thinking and teaching practice of "teaching and learning" in the teaching environment in order to cultivate students' ability of thinking when...
Proceedings Article
The Impact of Perceived Social Support on College Students' Learning Engagement——the Mediating Role of Academic self-efficacy
Jiehui Yang, Xiao Wang
In recent years, there have been numerous news exposing the status quo of college students' study. The problems of college students' addiction to games, lack of spirit and idle time have attracted great attention from the education circle. How to improve students' learning attitude and increase their...
Proceedings Article
Optimal Pricing for Resource Management in IaaS Cloud
Zhengce Cai, Guolong Chen, Huijun Yang, Xianwei Li
In cloud computing environment, pricing is an effective method for resource allocation and it provides efficient incentive for cloud providers to provide cloud services. In this paper, we investigate two pricing schemes for the allocation of cloud resources in a monopoly cloud market subject to constrained...
Proceedings Article
Research on the Dynamic Mechanism of Cultural Innovation in Urban Open Space
Kejin Liu, Chunxiao Xu
As a new type of space, urban open space breaks through the boundaries of traditional functional zone of urban space and gradually becomes an important carrier and form of urban construction. Researches show that urban open space is becoming a new bright spot for regional economic development and social...
Proceedings Article
On the Correction of the Pernicious Europeanized Chinese in E-C Translation: —A Contrastive Study of 2 Versions of The History of the Second World War
Liqiao Liang, Xiaobo Zhang
The “Europeanization of Chinese” is a linguistic phenomenon, which is reflected in the composition of words, sentences, etc.; it can enrich Chinese expressions, but can also bring negative consequences known as the “pernicious Europeanized Chinese”. This paper will discuss the phenomenon of “Europeanization”...
Research Article
Pseudo-Hermitian Reduction of a Generalized Heisenberg Ferromagnet Equation. II. Special Solutions
T. I. Valchev, A. B. Yanovski
Pages: 442 - 461
This paper is a continuation of our previous work in which we studied a sl(3, ℂ) Zakharov-Shabat type auxiliary linear problem with reductions of Mikhailov type and the corresponding integrable hierarchy of nonlinear evolution equations. Now, we shall demonstrate how one can construct special solutions...
Proceedings Article
Exploring the Cross-Modal Effect of Light Colour Temperature on Thermal Comfort in Student Co-Working Space
Asri Dinapradipta, Muhammad Naufal Hakim
Environmental perception is influenced by multisensory interactions, where visual and thermal stimuli together shape human experience. This study examines cross-modal perception by investigating how changes in light colour and brightness impact thermal comfort in a collaborative student workspace within...
Proceedings Article
Cross-Cultural Pathways of Social Entrepreneurship: A Comparative Study of Assamese Mukha Shilpa and Southeast Asian Wayang Traditions as Models of Cultural Sustainability
Saswati Bordoloi
This paper explores the intersection of traditional arts and social entrepreneurship through a cross-cultural comparative study of Assamese Mukha Shilpa (mask-making) and Southeast Asian Wayang traditions. Both practices are deeply rooted in ritual, pedagogy, and community performance but face challenges...
Proceedings Article
Activation of the Role of Tetrahelix to Strengthen Students’ Awareness in Learning During Pandemic
Rahmat Rahmat, Sapriya Sapriya, Sri Wahyuni
Online learning. is one of the educational transformations during the pandemic as an effort to narrow the spread and transmission of the Covid-19 virus. However, the consequences of changes without the readiness of various parties, have led to the emergence of an educational crisis that has an impact...
Proceedings Article
Research on Rural Revitalization in Marxist Contradiction Theory
XinRui Wan
This paper takes the rural revitalization strategy proposed in the 19th Party Congress report as the background, adopts a combination of text and graphics, offline research and online questionnaires, briefly describes the study of rural revitalization in the context of Marxist contradiction theory, analyzes...
Proceedings Article
Research on the Application of 3DS MAX Course in Teaching Environmental Design Major at Private Colleges
The Application of 3DS Max Course in the Teaching of Environmental Design Major in Private Colleges and Universities
Songlin Wu
With the development of society, computers are widely used in various fields and play a crucial role, especially in the design field. Computer-aided design (3DS MAX) is a computer-aided design performance course that follows computer-aided design (PS), computer-aided design (CAD), and computer-aided...
Proceedings Article
The Influence of Teacher’s Teaching Style on the Studies Science Lesson Result of Elementary School in Cibadak District
Joko Suprapmanto, Cantikka Silvana Putri
The influence of teachers’ teaching methods on science learning outcomes in elementary schools in the Cibadak District is the topic of this study. This study’s goal was to ascertain how the teacher’s methods of instruction affected students’ learning of science. Ex-post facto quantitative research is...
Proceedings Article
Adolescent Emotional Maturity Amidst Parental Divorce
Ayu Inayatul Masruroh, Ririn Dewanti, Effy Wardati Maryam, Asatulloyev Inomjon Abobakir Ugli
Divorce is a phenomenon that is increasing every year. Divorce which is carried out on a decision that has been agreed upon by both partners will of course have an impact on the psychological condition of adolescents, namely the development of their emotional maturity will be hampered. This study aims...
Proceedings Article
Research on Innovation and Development of Wuhan East Lake High-Tech Zone's Regional Economy under the Economic New Normal
Yan-Qiu Li, Jun Feng
As the first batch of national high-tech industrial development zone,Wuhan East lake High-tech Development Zone is not only a high-tech industrial clusters, but also the area of Wuhan future important innovation and economic development. Under the background of economic globalization and regional economic...
Proceedings Article
The Study of Authentic Environment in Authentic Assessment in Developing College Students' English Reading Ability
Shan Lu, Lu Yang
In order to improve college students’ English reading ability, an authentic environment is proposed to be built for the teaching based on authentic assessment. Firstly, based on the authentic assessment theory, the question of how to carry out reform in teaching in the process of developing college students’...
Proceedings Article
Research on Application of National Elements in Animation Design
Saihua Xu
Combining national culture with the animation design, integrating especial national cultural elements of Chinese into the animation design, which not only can makes rural animation design more diversified, but also effectively spread the fine spirit and culture of nation through the world. How to incorporate...
Proceedings Article
Study on Electricity Price Formation Mechanism Based on the Renewable Energy Power Generation with the Externalities of Grid Connection
Qiang Cai
In nowadays society, the promotion of conservation and environmental protection has been firmly established, which includes energy use. People continue to advocate for renewable energy, which makes the development speed of renewable energy has been greatly improved. Intermittent renewable energy development...
Proceedings Article
Research on Data Structure Course Teaching System Based on Open Teaching Model
Lasheng Yu, Xiaopeng Zheng, Ye Biao
Data Structure is an important basic course for computer science and other information related majors. It carries a tremendous responsibility for cultivating students' computer program design capabilities and computational thinking skills. This article mainly discusses how to develop students' learning...
Proceedings Article
Research on the symbiosis between public art and economy
Qian Song, Yoo Sang Wook
Public art is one of the high frequency words in the art world in recent years. Traditionally, public art is often understood as a statue in the square, a permanent art on street or relief sculpture in a government building. And the public art that we're talking about today is beginning to be democratized,...
Proceedings Article
Studying on the Functional Complexity of the House Site in Pidu District under the Background of “Three Rights Division”
Ayibota Anaketaxi, Yitai Feng
This paper summarizes the practical experience of the reform of “Three Rights Division” in the house site of Pidu District. It finds that apart from giving full play to the most primitive residential function and security function, house site also has new complex functions such as assets, bearing of...
Proceedings Article
Study on driving the development of large data innovation and Zhuhai Jin Wan
Ying Li
New period, Big data is the national basic strategic resources, Has become a new element of social production, is the new oil, new assets, new space, is a profound change in our science and technology, industry and management. The big data technology is bringing a revolution, big data not only means...
Proceedings Article
Phatic Category as an Affirmation in the Speech of Bangka Malay Language
Hazma, Sri Nur Yuliyawati
The study of grammar in Bangka Malay is still limited. The discussion about the phatic category in the speech of Bangka Malay Language will be one of the important discourses in Bangka Malay language. In the speech of Bangka Malay language, the phatic category is often found. This study will explain...
Proceedings Article
Commute Time Decisions in Dual-Worker Households
Nur Hilda Triany, Chotib Chotib
This study empirically examines the choice of residence in reference to differences in income and evaluates how socio-economic characteristics affect the commute time of dual-worker couples. This study used data from the 2018 National Labor Force Survey (Sakernas). The sample used in this study was workers...