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3724 articles
Proceedings Article
Study on Mode of Brand Communication Based on Micro-message Public Platform
Zhang Julan
Micro-message marketing propagation has been widely recognized and accepted by most people, however, only a few domestic enterprises can successfully use micro-message as a means of marketing communication to conduct effective promotion of the brand, and most of the enterprises still can't find brand...
Proceedings Article
Research on the Integration Path of Regional Tourism in Shandong Peninsula
Pingqing Zhang, Yang Wang
With the acceleration of the belt and road construction and the new and old energy conversion Comprehensive Experimental Zone in Shandong Province, the development of regional tourism is facing greater opportunities for development. In view of the problems existing in the regional tourism of Shandong...
Proceedings Article
Development of an Ideological and Political Online Learning System for College English Courses Based on Python
Qiongqiong Yang, Wei Zhou, Qiang Cui
In order to promote the teaching reform of English majors in colleges and universities, the training goal of all-round development of English talents is achieved through the ideological and political teaching of online college English courses. This system uses the Python language to connect to the MySQL...
Proceedings Article
Research on Improving Logistics Efficiency by Digital Economy from the Perspective of High-Quality Development
Chunjuan Wang, Kaige Guo, Xiangyu Yin
Building a modern industrial system is an important focus point for promoting high-quality development. The logistics industry is an important part of the modern industrial system, and the improvement of logistics efficiency is the key to the high-quality development of the modern industrial system....
Proceedings Article
Research on Social Support of College Students’ Entrepreneurship in Liaoning Province of China
Zhaohui Chen, Ya Wang
Many countries have established social support system for college students' entrepreneurship, such as legal promotion and guarantee system, entrepreneurial education and training mechanism, diversified financing mechanism, convenient business registration system and so on. By collating relevant local...
Proceedings Article
Research on the Promotion of Integration Impetus Management to Integration Performance in Project of Integration Between Industry and Education
Xiaoguang Yu, Xi Xi
China has made fruitful achievements in the theoretical research on the integration of industry and education, but many problems have been exposed in practice. Taking universities and cooperative enterprises as research samples, this paper analyses how to effectively manage the integration impetus of...
Proceedings Article
On the Necessity and Approach of Inheritance of Liaoning Dialect Culture Inheritance
Shuan-jun An, Cun-jiao Du
Liaoning is located at the intersection of Han culture and Northern ethnic culture. It has rich dialect resources and the traditional culture behind dialects needs to be developed. The inheritance, the protection and its vigorous promotion of Liaoning dialect culture have a long-term cultural strategic...
Proceedings Article
The Development Strategy of Local Ethnic Museum: Taking the China Qiang Museum of Maoxian as an Example
Lijuan Xiong
Against today’s multicultural background, the national cultural characteristics fade gradually with the impact of mainstream culture and foreign culture. In order to maintain the uniqueness of national culture, the development and construction of local museums seem more important. This paper, taking...
Proceedings Article
Situation Analysis and Countermeasures during the Promotion of International Trade Cooperation in Cultural Industry
Juanli Lan, Hongzhen Lei, Zhiyu Tian, Wangyue Zhang
With the further development of cultural products in foreign trade, China's cultural products are bound to face competition in the international market. The cooperation of cultural products in international trade, which make cultural products has become one of the new form and important way to participate...
Proceedings Article
Professional Ethics and Promotion Strategy of Technical and Tactical Police Teachers in Chinese Police Colleges
Bo Zhou, Fan Zhang, Changzhi Jia, Weifang Zhou, Yuxin Liu
The teachers of police skills and tactics are both people's teachers and people's police, which requires that the teachers of police skills and tactics should have high quality and good professional ethics. This paper mainly adopts the methods of literature, interview and on-the-spot investigation method,...
Series: Advances in Engineering Research
Proceedings Article
Digitalization of Tourism Villages: Social Media as a Tourism Promotion Strategy in Tinalah Tourism Village, Kulon Progo Regency
Kevin Arya Pranaja, Muhammad Akbar Nugraha Sabarna, Dimas Prahmana, Satria Iman Prasetyo
This study aims to determine the communication strategy of Tinalah Tourism Village in promoting digital-based tourist destinations through social media. This research takes a case study in Dewi Tinalah Tourism Village as a digital tourism village that uses social media as a means of promoting tourism...
Proceedings Article
Empirical Testing of the Impact of Manufacturing Digitalization on Industrial Upgrading
XueYang Zhang
In order to explore the impact of manufacturing digitization on industrial upgrading and realize green development. This paper first analyzes the impact of manufacturing digitization on industrial upgrading from both supply and demand aspects, and empirically tests the impact of manufacturing digitization...
Proceedings Article
Benchmarking Strategy of Vocational High School in North Bengkulu
Sumarsih, Zakaria
The goal of this study was to identify strategies for improving the quality of vocational high schools in a competitive way. A qualitative definition was used in the research approach. Principals, instructors, and students were treated as data sources. Data collection was using the observation process,...
Proceedings Article
Discussion on Current Situation of College Information Construction and Its Measures
Jiaqi Mei
College information construction is a requisite for higher education modernization, and for enhancing teaching management level under the background of global informatization. Integrating information technology into the entire process of education and teaching is playing a role of innovative talents...
Proceedings Article
Designing A Tourism Attraction Promotion of Gajah Mungkur Reservoir
Safira Hadi, Yelly Barlian
The tourism attraction of Gajah Mungkur Reservoir is the oldest tourism destination in Wonogiri and has been equipped with various means of tour, such as animal park, water-boom, swimming pool, a children’s play area, water tourist, Tombo Galau park, culinary cultivation and many more activities that...
Proceedings Article
China's Green Food Market Analysis and Product Promotion
Kong Lin
Green food has won universal popularity from all levels of government, enterprises and consumers with its scientific standard system, characteristic institutional arrangement, and safe and high-quality brand image. The development of China's green food market is directly related to the economic growth,...
Proceedings Article
Health Problems of Street Children in the Medan Amplas Station
Zulfendri, Arfah Mardiana Lubis, Isyatun Mardhiyah Syahri, Ulmi Salmah
One of the social problems that require an immediate solution in Medan city is the growing number of street children, such as in the Amplas terminal area, which reaches 60 people. These children are vulnerable to health risks from long hours and a very vulnerable workplace social environment. However,...
Proceedings Article
Nash Equilibrium in the Game of Compensation and Promotion between Enterprises and Employees
Leiqiong Wan
Employee motivation is an important human resource management measure for enterprises to promote the realization of enterprise goals by improving employee motivation. The salary increase and promotion are the most commonly used incentive means. If properly used, they can achieve twice the result with...
Proceedings Article
Reflection on Recycling of Waste Ceramics Under the Promotion of Green Development
Yanming Li
In this article, the author has studied the design concept of recycling waste ceramics. Under the background of promoting green development, through the discussion of the recycling of waste ceramics, the characteristics of waste ceramics have been analyzed. Combined with the concept of ecological design,...
Proceedings Article
On hotel service quality improvement
Jun Qi
Hotel service is one test for hotel (tourism) major students’ comprehensive qualities. Hotel (travel) students can only better improve their comprehensive quality and ability in hotel service field, and ultimately contribute talents to the improving of hotel service quality. This paper carried on a shallow...
Proceedings Article
Research on Animation Character Design based on Dunhuang Art
Yanping Xia, Yandong Lin
Taking dunhuang art as the prototype material, the systematic development of animation characters is not only the promotion and innovation of traditional culture, but also the broadening of ideas for the development of Chinese animation nationalization. Dunhuang art and cartoon character design, in many...
Proceedings Article
Analysis on the Problems and Countermeasures of Schools for Migrant Workers' Children
Ye Chun-bo
With the promotion of urbanization, migrant workers are moving to the city, and their children’s compulsory education has become increasingly prominent in the inflow area. The article probes into the real dilemma of schools for migrant workers’ children, such as insufficient government support, unclear...
Proceedings Article
Model and Analysis of Demand-side Response Considering Distributed Generation
Nan Li, Shouzhen Zhu, Jinghong Zheng
Rational peak-valley TOU price can change consumer power consumption mode effectively and assure reliable and high efficient operation of power system. Large-scale promotion of distributed generation will have a direct impact on the distribution network and the demand-side response will be faced with...
Proceedings Article
The Promotion of Chinese Traditional Culture on the Development of Graphic Design
Yaojie Guo
Graphic design needs to develop to the digitization. Advanced technology has brought us a lot of convenience; meanwhile it has increased requirements for graphic design. The graphic design in information times is very different from traditional design in information carrier, communication style, expression...
Series: Advances in Engineering Research
Proceedings Article
The Dissemination of Wushu Education and Culture Based on the Concept of Development
Wei Zhang
We should combine Wushu education with its culture heritage. Wushu teaching is an important part of education content. Through the dissemination and promotion of martial culture, it can promote college students' values. Nowadays Wushu as sports teaching in colleges and universities is facing with marginalization...
Proceedings Article
Marketing analysis of sugar-free beverages based on Fogg's behavior model
Yihan Lin
In recent years the concept of a 'sugar-free diet' has been gradually incorporated by many people as an important part of their dietary choices and healthy living. The advertising and promotion of the concept by sugar-free beverage merchants has played a significant role in this. What are the...
Proceedings Article
Empowering Rural Economies through a Moderated Mediation Analysis of AI and Fin Tech in Driving Financial Inclusion and Rural destination Promotion
Juno Ann Joseph, Divya Thankom Varghese
The rural economy is based on agriculture and is the base of national economy. Hence, improvement in quality of life of rural population helps to achieve national development. The rural community of Bangalore rural districts are blessed with plenty of natural resources such as agricultural crops, Scenic...
Proceedings Article
Input-Output Analysis of Yunnan eco-tourism industry under the Belt and Road initiative
Yan Li, Jin Zhang
This paper focus on the economic impact of ecotourism in Yunnan province. Yunnan, an important strategic pivot in the blueprint of the “Belt and Road”, has developed tourism, especially Eco-tourism, comprehensively based on its location-specific advantages. Eco-tourism in Yunnan provinces significantly...
Proceedings Article
The Analysis and Consideration to Talents Training In Higher Vocational Colleges of Professional Skills Competition
Yan Zhu, Jiao Feng, Shuang Gao, Jie Zhang, Lihua Sun, Chun Tang
The important indicator of higher vocational education personnel training is the level of professional skills and practical ability. However, the phenomenon that takes theory seriously and despises the practice of Chinese higher vocational talent training is still widespread. In this paper, with the...
Proceedings Article
On C-E Translation and Promotion Strategies of Xi'an Leisure Culture Industry in OBOR
Jiaying Ma
Based on the promotion of One Belt and One Road Project (OBOR), aging and leisure culture in Xi'an are overviewed, and the features of the elderly leisure life are analyzed in this paper. In western culture's demand for Xi'an leisure culture, the paper explores C-E Translation strategies of Xi'an leisure...
Proceedings Article
Research on Influences of Individual Social Network on Startups of Returned Migrant Workers
Dan Yang
Researches show, social network has been a great help and promotion for the business establishment and operation. Based on returned rural migrant workers at X city, Sichuan Province, this article makes a questionnaire survey on 112 startup owners who are returned rural migrant workers, and Factor Analysis...
Proceedings Article
The Effect of Marketing Mix Satisfaction on Purchase intentions of GM Brand Helm on Students of State University of Padang
Laura Elvinda, Susi Evanita, Dina Patrisia
This study examines the impact of Satisfaction of Marketing Mixed on Purchase intention of GM Brand Helm on Padang State University Students. This research is descriptive causative research aims to find the influence of an independent variable that is in this research is satisfaction of product, satisfaction...
Proceedings Article
Research on development issues of rural banks
Xiaohong Zhu
After years of policy support and market promotion, a new-type rural financial system with diversified levels and wide coverage is gradually being established in China. China is now fully implementing the national strategy for targeted poverty alleviation, quickening poverty alleviation of countryside...
Proceedings Article
The Development of Musical Thinking of Students in Elementary School Stages Based on New Educational Concepts and Its Impact on Music Learning
Xuefei Feng
Education is a national project and a livelihood. From the clear requirement of “strive to let everyone have the opportunity to excel in life”, to profoundly pointed out that “we should continue to promote the fruits of educational development to benefit all the people more and more equitably, and to...
Proceedings Article
Research Progress in Genetic Breeding and Production Application of Cynodon Dactylon
Yang Jie
Lawn grass is closely related to the ecological environment and people’s happy lives. With the rapid development of China’s economy and the promotion of urbanization and industrialization, the annual output value of China’s lawn has exceeded 10 billion yuan in recent years. As one of the grass species...
Proceedings Article
Research on Rural Tourism Driving Transfer of Surplus Rural Labor Force in Hainan Province
Mingju Liu, Liguang Zhao, Meijiao Huang
The rapid development of rural tourism can promote economic development. Meanwhile, it also provides more employment post and solves surplus rural labor forces. This article takes Hainan province as an example, analyzes promotion effect of rural tourism on transfer of surplus rural labor force, points...
Proceedings Article
Study on the packaging design of online shopping goods
Jiale Zhou
Internet market has become the main sales channel in the era changing rapidly. Consumers change their consumption concepts, resulting in difficulties of traditional physical form of packaging in meeting the contemporary people's shopping patterns and aesthetic interests; therefore, the packaging design...
Proceedings Article
Redefining the Role of Indonesian Subnational Actors in Foreign Relations through Economic Diplomacy
Viani Puspita Sari, M. Ali Mauludin
Therole of subnational actors particularly local government in foreign relations has become more significant in Indonesia, moreover since the Autonomy Law was put into practice after the reform took place in 1999, then the Law No 32, Article 10/2004 was effectively coming into effect. However, the law...
Proceedings Article
Research on the Spillover Effect of Tourism Scenic Spot Brand Alliance——Based on the Joint Matching Perspective
Daize Zhang
In recent years, under the development ideas of “one game of chess” and the sharing of the whole people, the joint promotion activities of the vulnerable tourist attractions and the strong tourist scenic spot market have frequently appeared, providing opportunities for the enhancement of tourism attractions...
Proceedings Article
Research on the Blocking Factors for the Promotion of Shared Manufacturing Model in Marine Industry
DongYu Ji
This paper proposes to apply the shared manufacturing mode to ship collaborative manufacturing in response to the problems of unbalanced resource allocation and low resource utilization in the shipbuilding industry, first analyzes and identifies the blocking elements affecting the advancement of the...
Proceedings Article
The Principles and Influence of Negative Stereotypes
Analysis with Examples
Peige Wang
For a long time, stereotypes have been the focus of attention of the public and psychologists, and different scientists have put forward different theories about this phenomenon. The purpose of this article is to sort out the research objects that have always been focused on, from one-dimensional negative...
Proceedings Article
Research on Challenges and Transformation Strategies of Chinese news TV Program Hosts
Yue Lian
With the rise of new media, great changes have taken place in China’s media environment, especially for TV stations, which were regarded as strong media in the traditional media, are facing great pressure of transformation. In this context, the transformation of Chinese TV news program hosts has become...
Proceedings Article
The New Trends and Strategies of College Ideological and Political Education in Internet Age
Linzhi He
Modern network technology dramatically changed the learning and living conditions of current students, which brought significant challenges to the ideological and political education of students. Faced with the rapid development of the network, psychological and behavioral characteristics of college...
Proceedings Article
Visual Culture and Spatial Infiltration: Modern Traditional Architecture of Fuzhou From the Perspective of Creative City
Yunqi Li
The promotion of cultural and creative industries, the construction of creative cities and the attraction of creative classes can not only promote the reconstruction of urban space with cultural consumption capital, but also impact local cultural thinking, resulting in the alienation of urban space and...
Proceedings Article
Influencing Factors and Optimization Paths for the Communication of Guanyin Cake
Yangyi Zhou, Lingli Fu, Xiaoying Liu
Guanyin Cake is a traditional specialty food deeply rooted in Zhoushan, integrating local marine culture, Buddhist culture and folk culture. It carries the living inheritance value of intangible cultural heritage and is an important part of the local cultural tourism consumption system. However, the...
Proceedings Article
Green Hotel Promotion Strategy in Bali: A Study Using SWOT Analysis
I Ketut Astawa, Cokorda Istri Sri Widhari, I Ketut Budarma, I Gede Mudana
Bali is a small island of extraordinary natural beauty and cultural appeal. This island’s stunning qualities make it one of the world’s most popular tourist destinations. According to TripAdvisor, Bali was chosen as the world’s best tourist destination in 2021. Therefore, this study aims to identify...
Proceedings Article
Lessons and Enlightenment on the Business Failure of British M Department in Mainland China Market
Feng-Yao Zhou, Rong Li, Bin Li
In view of the problem of 10 loss-making international markets, including UK 60 homegrown stores and 53 international shops, which will be withdrawn from China by M Department Store, the paper analyzes the products, promotion, location, customer service, the M Department Store in the Chinese mainland...
Proceedings Article
Project Culture in Design as a Key Factor of Human Development in the Region
Olga Remizova, Svetlana Legkikh
The article considers the issues of fostering project culture in design as a key factor of human development in Zauralye. These include a set of cultural programs and projects focused on creation of comfortable authentic environment, as well as favourable educational environment and pedagogical conditions...
Proceedings Article
Research on the Application of IP Visual Presentation Design in Museum
Taking the Palace Museum as an Example
Yiwen Wang
In today’s cultural context, cultural IP, as a new concept derived from IP economy, promotes the transformation and innovation of various industries in the cultural market, and creates many complete industrial chains with cultural connotations. Museums, as physical places for collecting, displaying and...
Proceedings Article
The Effect of Marketing Mix on Decision to Become Customers of Bank Pembangunan Daerah (BPD) NTT Kupang
Ronald P. C. Fanggidae, Antonio E. L. Nyoko, Jessica W. Laiskodat
The purpose of this study was to determine the effect of the Product, Price, Location, Promotion, Processes, People, and Physical Evidence on the decision to become a customer at Bank Pembangunan Daerah (BPD) NTT in Kupang City. The approach used by researchers is a quantitative approach. The sample...