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Proceedings Article
Influence Analysis of Customer Ratings Reviews Online, Free Shipping Promotion and Discount Promotion on Purchasing Decisions in E-Commerce
Niken Puji Astuti, Ihwan Susila
This study aims to determine the effect of review rating, free shipping promotion, and discount promotion. This research is quantitative research. The population in this study are e-commerce users. The number of samples in this study was 169 respondents, the data collection method used non-probability...
Proceedings Article
The Transformation of Rural Children’s Sports and Cultural Life from the Perspective of Rural Revitalization
Xinling Tuo
Since the 19th National Congress of the Communist Party of China proposed the implementation of the rural revitalization strategy, the development of rural children’s sports and cultural life has received much attention. Based on the new development stage, this paper focuses on the changes in rural children’s...
Proceedings Article
A Game Theory Analysis on Local Governments’ Competition for New Energy Industries
Xiaoming Qiu, Ying Wang
This paper analyzes the ongoing game scenario of local governments’ efforts in developing new energy industries under a tournament-type performance appraisal system and draws two conclusions on the basis of chicken game and first-price sealed auction. The two conclusions are: (1) local governments’ competition...
Proceedings Article
On the Coordinated Development of the Commerce Circulation and Regional Economy from the Perspective of Symbiosis
Jing Xian
With the rapid economic development, the commerce circulation has increasingly become an important factor in promoting the rapid economic development in our country. Regional commerce circulation has promoted the flow of capital in a certain region and accelerated the mutual cooperation of favorable...
Proceedings Article
Research on the Reform Orientation of Circuit Course Guided by Improvement of Professional Quality of Electrical Engineer
Qing Xie, Yumin Ge, Mengyuan He, Guishu Liang, Xiao Yan
The development of the society requires the promotion of the professional qualities of electrical engineers. It is manifested in the need for solid professional knowledge, strong engineering quality, practical ability, and innovative consciousness. Circuit course is a professional basic course that plays...
Proceedings Article
Strategy of Sports Brand Network Marketing on the Basis of Brand Image Promotion
Jiabin Zhang
In order to enhance the brand influence and improve the brand image, Nike is taken as a case sample enterprise and its network marketing strategy practice is used as the research object. The application of case analysis, literature research and SWOT analysis is focused on to analyze the network marketing...
Proceedings Article
The Promotion of Digital Economy to Development of China’s Service Trade
Ning Li
In recent years, China’s digital economy has made great progress. Online shopping, Alipay, and shared bicycles are the epitome of digital economic development achievements. With the popularity of mobile Internet and smart phones, the digital economy is changing the way of life of the Chinese people from...
Proceedings Article
Exploration and Practice of Integrating Mathematical Culture in Advanced Mathematics Classroom
Lijuan Yao, Wenting Ma
At present, China’s flourishing education cause enters a new stage. For colleges and universities, advanced mathematics puts forward higher requirements for teachers’ comprehensive quality. In today with promotion of quality-orientation education, the teaching mode of advanced mathematics tends to make...
Proceedings Article
The Effect Of Service Quality, Price And Promotion On Visitors Satisfaction Toward Puncak Mas Tourism Object In Bandar Lampung
Suci Lestari Bramtika, Erna Listyaningsih, Bambang Purwanto
This study aims to investigate the effect of service quality, price and promotion on visitor satisfaction toward Puncak Mas tourism object in Bandar Lampung. The dimensions of quality service in this study are tangible, reliable, responsiveness, assurance, and empathy. The findings on this study are...
Proceedings Article
The Dialectical Relationship between Marx's Sinicization and Traditional Chinese Culture
Guoping Liu, Xianzhi Yang
After the Marx doctrine into Chinese, the collision of traditional culture and its first Chinese deep foundation, and then it Chinese combination of conditions, mutual promotion and common development, it is the Chinese people on the process of Marx's acceptance and transformation and the Marx doctrine...
Proceedings Article
What Influences Online Coupon Sales in Chinese Catering Industry-Evidence from Empirical Study with Micro-data in Chinese Catering Industry
Li Zhe
Online coupons are digital coupons that people could purchase at a lower price than its face value. The use of online coupons to attract consumers is very popular among restaurants. This research is to find out the influential factors of the coupon sales. Fourteen factors are chosen from three perspectives—restaurant...
Proceedings Article
Dynamic Analysis of Language Function from the Perspective of Sociolinguistics
Dawa Pengcuo, Fu Zhang
As a special phenomenon of human society, language is always accompanied with human beings. And it has always been in a dynamic and open ecosystem. It gives us a lot of inspiration. We must observe and discuss the interrelation and mutual influence between language and its surrounding environment as...
Proceedings Article
The Digital Promotion Strategy of Tourism Sector Towards Sustainable Tourism Development
Erna Susanti, Deni Amelia
The development of technology and communication is rapidly increased. It is in line with the increasing number of internet users in the world. This gives opportunities for business people to market their business online, as well as the opportunity for the government to promote its strategic sectors,...
Proceedings Article
Proposed PT PLN (Persero) Marketing Capability to Realize Induction Stove as A Preferable Option for LPG Substitution and Electrifying Lifestyle Growth
Rizda Noverita, Dr Jacob Silas Mussry
The Government of Indonesia has been concerned about the Liquid Petroleum Gas (LPG) subsidy burden since the supplies from domestic refineries have become limited in recent years. Meanwhile, it can be freely bought by all segments, instead of only being accessible for the poor. Therefore, the government...
Proceedings Article
Research on Data-Driven Text Adaptation of ESP Course Based on “ENG-EDitor” Tool
Sun Rong
The promotion of big data promotes the development of applied linguistics, and the cultivation of reading ability in foreign language teaching has always been the focus of research. In the process of learning ESP Courses, learners need to be provided with texts of appropriate difficulty for extended...
Proceedings Article
Research on the Innovation Strategy of Central Bank’s Digital Currency Application Based on Four Dimensions of Service Innovation
Qiudan Xing, Yaping Li
Based on the development of Internet technology and the inevitable trend of the evolution of monetary forms. The beginning of the global central bank digital currency competition has promoted the effective landing from the conceptual stage to the practical stage. This paper is based on the perspective...
Series: Advances in Engineering Research
Proceedings Article
Recycling and Reuse of Sulfur Hexafluoride in Guangdong Power Grid Corporation
Min Chen
As an excellent insulating medium, sulfur hexafluoride (SF6) is widely used in electrical equipment, despite its high global warming potential. Besides, a series of hazardous decomposition products can be formed after long-term use of SF6, so it is very important for power companies to recycle SF6 in...
Proceedings Article
A brief Status analysis of the Quality of Secondary School Physical Education and Promotion Strategy
Mingmei Fan
Physical education in China’s educational system is as an important discipline, it plays an important role for building sports education system. Meanwhile, with the large-scale and standardization of secondary schools, the optimization of the teaching quality of secondary school physical education becomes...
Proceedings Article
Comparative study on spatial structure changes of regional economy and finance in Shaanxi Province
Qi-qing Zhou, Yi-fei Yang, Jue-yu Chen
based on theil index and GIS map analysis technology, the spatial structure changes of regional economy and regional finance in shaanxi province were compared and analyzed. The results show that the promotion effect of financial development on economic growth in shaanxi province is still at a low level...
Proceedings Article
Research on the Dilemma of “Consumerism” in the Construction of Green Consumption System from a Micro Perspective
Rui Hao
Consumerism as a value concept of excessive consumption first appeared in Western capitalist society. In recent years, China's national production level and the consumption level of urban and rural residents have been continuously improved, but the concept of green consumption has not been popularized....
Proceedings Article
Research on the Development Strategy of Creating Agricultural Industry from the Perspective of Informatization
Yingli Pan
Under the background of the rapid development of modern information technology, agricultural production has also taken the high-tech express train, from the traditional agricultural development mode to the new agricultural development mode. In recent years, the No. 1 document of the Central Committee...
Proceedings Article
Packaging and Brand Label Training in Karak Home Industry, Kalijirak
Fadjar Harimurti, Bambang Widarno
Community Service Activities were carried out in Talang Kalijirak Village, Tasikmadu Karanganyar. In the village, there is a home industry that produces Karak. Sriwahyuni, a person with a disability, is one of the perpetrators of the home industry. Karak’s production business aims to increase income....
Proceedings Article
Instagram Biodigitroops in Promoting Bio Farma
Case Study on Bio Farma Internal Influencers
Yuni Miyansari, Neni Yulianita
Seeing the development of technology and internet in Indonesia and also the great opportunities for promotion, Bio Farma also uses the social media of its employees who are members of Biodigitroops as a means of publicity and company promotion. The research objective was to identify and analyze Biodigitroops...
Proceedings Article
Research on the Dilemma Faced by Proprietary Chinese Medicine from the Perspective of Market Economy and the Optimization Method
Rui Zhang
With the improvement of the status of TCM in China’s medical system and the promotion of the application of proprietary Chinese medicines in national life, especially TCM has played an excellent role in the rescue and treatment of this new crown pneumonia epidemic, which has caught the attention of China...
Proceedings Article
The Construction of Smart City Based on SoS
Han hua Lu, Fei Guo, Feng Huang, Ren de Chen
Because of its promotion in social development, Information Communication Technology (ICT) is drawing attention globally. As a result, the development of Smart City in our country is coming to the forefront. Correctly understanding the essence of Smart City is crucial for its development. In this paper,...
Proceedings Article
The Study of China's Dilemma and Cracking Way of Natural Rubber Industry during Price Slump Period
Yan Jin
Natural rubber is strategic material, as well as the important income source of the farmers in China's tropical regions. However, in recent years, the price of natural rubber remains low, thus inducing a series of industry problems, such as the lack of young labors, the abuse of pesticides, the oldness...
Proceedings Article
Increase Interest in Entrepreneurship Seen from Financial Literature, Self Efficiency and E-Commerce
Indra Mulia Pratama, Nugraha Nugraha
This study aims to Obtain evidence on the influence of financial literacy on increasing interest for entrepreneurship, the effect of self-efficacy on the Increase of entrepreneurial interest and e-commerce influence on increasing interest for entrepreneurship. Theory of Planned Behavior states that one's...
Proceedings Article
Research on Promotion of Young Teachers’ Ability in Private Universities
Yan Li
. Under the circumstances of vocational education, this paper was carried out to investigate current situation of young teachers’ ability development in private universities through the methods of questionnaire and interview. The result shows that young teachers can not fully understand components of...
Proceedings Article
The Analysis of Wini Beach Development as Coastal Tourism in North Central Timor Regency
Ariance Ana Lasibey, Boiris Milyardo
This research aims to analyze tourism indicators, weaknesses, opportunities, and threats, and to determine the right strategy that can be developed in Wini Beach. This research uses combination methods with concurrent triangulation and SWOT. This research took 30 Respondents. Data Analysis gain that...
Proceedings Article
Digital Marketing Transformation in Tourism Villages: A Case Study of Pokdarwis Bongkasa Pertiwi
I Ketut Sutama, Luh Linna Sagitarini, I Putu Oka Wisnawa, I Ketut Gde Juli Suarbawa, Komang Andhika Putra, Hugo Patris Safe
The digital transformation in the tourism sector has created significant opportunities for tourist villages to expand their market reach through digital marketing strategies. This study aims to analyze the impact of digital marketing assistance on strengthening local tourism promotion in Bongkasa Pertiwi...
Proceedings Article
Exploration and Practice of Construction of High Level Physics Major with the Concept of “Three-Three-Through and Discipline-Driven”
Yi Jin, Jing Wang
The major is the fundamental platform for talent cultivation and the “four pillars” for building first-class undergraduate programs and cultivating first-class talents. The Physics major of University of Jinan closely integrates with the development needs of nation and Shandong Province region, taking...
Proceedings Article
Exploration and Practice of Ideological and Political Work in Party Construction to Improve Quality and Efficiency of Scientific Research Work in Universities
Shengrong Dong, Zhu Liu
The study of Ideological and political work in Party construction promotes the quality and efficiency of scientific research work in universities. It not only has a solid academic foundation, but also has an important practical value. By improving the scientific management mode, reform the management...
Proceedings Article
The Influence of Online Advertisment on Consumer Attitudes
Muhammad Aqsa, M. Risal
The rapid development of technology today makes Internet users continues to increase. This is supported by the ease of internet users access the internet either through a PC, laptop, mobile phones, tablets and other media. The increase in Internet users this makes the internet into a proper promotion...
Proceedings Article
Collaborative Marketing Management in Building a Sustainable Karawang City Branding
Puji Isyanto
The long-term goal of this research is to study collaborative marketing management in building a sustainable city branding in Karawang Regency to encourage the achievement of the Karawang Regency's vision and mission. Specific target of research is that Karawang Regency has the right city branding in...
Journal: Journal of African Trade
Research Article
Is it Export- or Import-Led Growth? The Case of Kenya
Peter Simiyu Wamalwa, Maureen Were
Pages: 33 - 50
The role of exports in promoting economic growth has been widely acknowledged. This paper analyses the link between exports, imports, and growth performance in Kenya using time series data. Despite trade liberalization and export promotion policies pursued over time, Kenya’s export growth has been sluggish,...
Proceedings Article
A Phenomenology Study on the Beksan Nir Corona Virtual Dance Competition by KHP Kridhamardawa for the Commemoration of the 32nd Tingalan Jumenengan Dalem of Sri Sultan Hamengku Buwana X
Re Diat Aini Falahayu, Kuswarsantyo, AR Rizqa Aulya
The spread of a new virus in Indonesia requires public awareness to practice healthy living habits. The government has recommended that people provide hand sanitizers, build a hand washing station in front of their homes, and even some areas have started implementing lockdowns with health protocols by...
Proceedings Article
Application of Process Modeling in Contract Management Work of Power Enterprises
Shu Wu
This article mainly explores the application of C# software for modeling the contract drafting stage of power enterprises. Through a user-friendly operating interface, the content that needs to be edited in the contract text is imported into the corresponding part of the contract text template. Editable...
Proceedings Article
Research on the Mechanism of ESG Ratings’ Impact on Green Technological Innovation in Enterprises
Mingzhu Luo, Bei Xie
Under the background of the “dual-carbon” strategy, it is of great practical significance to explore the influence mechanism of corporate ESG performance on green technology innovation. Based on the data of Chinese A-share listed companies from 2013 to 2023, this paper constructs a double fixed-effects...
Proceedings Article
Optimization of SU's Revenue Based on Price Compensation for Collision
Huan Huang, Xuxi Li, Xiuxiu Zhang, Jing Luo, Fengyang Zhang, Gang Xie
In the cognitive radio network, when the primary user doesn't use its licensed spectrum, the secondary user can access the spectrum hole opportunistically to share the spectrum. However, if the secondary user's behaviors cause collisions with the primary user in spectrum band, which may lead to a decline...
Proceedings Article
Promotion of the Cognition of Child Abuse by Media Information in Mainland China
Tian Tian
During past several thousand of years, the term 'child abuse' was not popular in China. Most parents was not familiar with the term child abuse and there is no legal definition on it. They did not even agree that child abuse exists in China. Beating or scolding one's child is only known as a kind of...
Proceedings Article
Moral Responsibility and the AI Dilemma: Why Anxious Managers Are More Willing to Support Subordinates’ Use of GenAI
Taofen Li
Previous research has highlighted a prevalent phenomenon of “algorithm aversion” among professional managers. However, it remains unclear whether this aversion extends to their attitudes toward subordinates’ use of AI tools. Drawing on moral decision-making theory, this paper develops a theoretical model...
Proceedings Article
The Research And Application of Online Rate Promotion on General Packet Radio Service in The Online Charging System
Ying Wen, Changxiao He, Tao Wang, Jiajia Zhou, Jiayi Huang, Jiang Yang
Based on Online Charging System in one communication operator, the paper analyses some reasons for low online rate of General Packet Radio Service (GPRS) in this system. It is out of balance load and has low resource utilization. Some optimization schemes are proposed in this paper. It optimizes the...
Proceedings Article
Theoretical And Methodological Foundation For Students' Professional Mobility In Higher School Social And Cultural Environment
Marina B. Balikaeva
The modern social and economic situation actualizes the personality professional educational problem, the initiatives and competent, corporate, professional and mobile preparation in higher school. Today, the professional mobility determines the higher school social and cultural environment concept and...
Proceedings Article
The importance of Chinese National Opera practice in College Vocal Music Teaching
Chunmeng Wang
In the history of the development of Chinese national vocal music, Chinese National Opera occupies the extremely critical position. Although China's national opera and national choral music are different, but there are a lot of similarities between the two, they promote each other in the process of progress,...
Proceedings Article
Action Research on Improving the Interaction of Middle School Chinese Class
Wenyan Liu
In the new curriculum reform, the importance of the interaction of Chinese language classrooms in middle schools is clearly stated. Under the guidance of the new curriculum standards, the promotion of middle school Chinese classroom interaction has become the main purpose of educators. Middle school...
Proceedings Article
The Influence of Supervisor Behavior on Employee Performance Mediated by Job Satisfaction at Five-Star Hotels in Bali
Anak Agung Putri Suardani, I Ketut Astawa, Putu Virgananta Nugraha
The purpose of this study is to investigate how supervisor behavior affects employee work satisfaction and performance, as well as how supervisor behavior affects employee performance through the mediation of employee job satisfaction. Permanent staff members of Bali's five-star hotels made up the...
Proceedings Article
Cultural Representation as Promotion and Existence of the Banyu Panguripan Tradition in the Instagram feed @fwg_pulosari
Afiliasi Ilafi, Bani Sudardi, Slamet Subiyantoro, Titis Srimuda Pitana
Social media platform Instagram has become a compelling attraction in today's era, whether for marketing a local product or in the field of cultural tourism. This is evident in the traditions upheld by the community in Pulosari Subdistrict, known as the Banyu Panguripan Tradition. Essentially, the...
Proceedings Article
Study of Experiment Education Quality Promotion by Building Appointment Management Platform
Xiaoyan Deng, Zhimeng Zhang, Yancong Shi
The main aim of this paper is exploring a new laboratory teaching mode learned from the office automation in recent years. Firstly, analyzing the real requirement in experiment teaching, we build up an open appointment platform for instructors and students. Based on it, we could manage the experiment...
Proceedings Article
Analysis of the Construction of Online Open Courses under the Background of Internet +——Take Henan Province as an example
Bo Zeng, Shanshan Li, Zhixue Zhang
As the main means of realization of "Internet + Education", the online open course has fully utilized the open and sharing characteristics of the Internet, established a new educational concept, reformed the educational model, and brought a new industry form for education. The paper analyzes in detail...
Proceedings Article
Disability Mainstreaming Program: In Search of Disability Inclusion in Islamic Higher Education
Siti Napsiyah Siti
This paper aims to discuss the possibility of adapting Gender Mainstreaming Program years ago conducted by government, non-government organization and educational institution which has shown great achievement for women equal right. Thus, this study tries to answer the following questions: How should...