Search all articles

+ Advanced search
Search articles within:
596 articles

The Impact of Consumer Buying Decision towards Online Shopping in Ramanathapuram District

T. Chithra Lekha, S. Nasar
The researcher’s motto of this paper is to know the purchasing decision towards online buyers. What are the factors influencing the people to buy online? The researcher selects Ramanathapuram District online buyers. In this area many of the people are educated and branded showrooms are very less compared...

A Method of Trading Strategies for Bitcoin and Gold

Kelei Wu, Yiyi Zhu, Die Shao, Xuan Wang, Chenyuan Ye
The price of Bitcoin has soared from $10,000 in 2021 to an all-time high of $60,000 in 2022, with a total market capitalization of more than $1 trillion, and gold has been used as the ultimate asset to protect the economy and protect against inflation. Therefore, it is predicted that gold and Bitcoin...

Performance Evaluation of Momentum Strategy using 52-week high data in Indonesia Stock Exchange period 2012-2016

Yulius Kurniawan
A majority of the investors in the stock market always think that the right time to buy a stock is when there is a decline in stock price in the market. But in the real market, not all stock which declines will return to the highest level. There are several stocks which still continue to rise, and even...
Proceedings Article

Intelligent recommendation of live broadcast script based on CHAID algorithm

Kuotai Tang, Chen Mengrong, Ying He, Hailing Duan
Under the rapid maturity of 5G, live broadcast goods controlled by live broadcast scripts to form specific live "fields" are booming. The scope of live scripts has comprehensive factors such as personnel, anchors, goods, atmosphere, scenes, and promotion, and combined with the application of...

A Systematic Review of New Media Influencing People’s Attitude and Cognition to GMF

Shuran Yuan, Ruojing Zhang
Nowadays, new media plays an important role in people’s life. The idea of media attention proved that media would influence the audiences’ attitude, opinion direction, opinion strength, actual behavior, and cognitive learning. In this review, the readers’ attitude and cognition will be fully analyzed...

Generation Z’s Perception Of Sustainable Tourism Reviewed From Law No 10 Of 2009 Regarding Tourism Case Study (Tablolong Beach Tourism, Kolam Baumata, Lasiana Beach

Elsa Dian Taimenas, Ariance Ana Lasibey, Manda Yulina J. Sijabat
The concept of sustainable tourism development is contained in Law No. 10 of 2009 concerning Tourism and also in Regulation of the Minister of Tourism and Creative Economy No.9 of 2021. Sustainable tourism pays attention to ecosystems that are developed with the aim of increasing the welfare of localpeople....

Research on the Blind Box Boom in China Under Behavioral Economics

Daixi Wang
In recent years, with the development of Internet technology, the Pop toy has gradually emerged, and blind boxes, like adult toys in the Pop toy, have gained wide attention from young people. This study will take the Pop toy brand Pop Mart as an example, focus on the blind box economy from the perspective...

Mediating the Impact of Green Packaging and Environmental Concern Towards Green Purchase Intention Through Environmental Attitude

Barida Rakhma Nuranti, Sri Rahayu, Setiyawami Setyawami, Zuchdiawati Luthfi Utami, Azizah Nurmalita, Laila Nur Azizah
Environmental Attitude is believed to be an important variable that affects individual intentions to buy environmentally friendly products. The purpose of this study was to examine the mediating role of Environmental Attitudes, the influence of Green Packaging, and Environmental Concern on Green Purchase...
Proceedings Article

Study on the Development Path of Intermediary Based on the Consumers’ Shopping Channel Selection

Qingguo Wang, Shaowei Xia, Haile Hui
The development of intermediary on one hand depends on the external environment changes, on the other hand depends on the transaction patterns between buyers and sellers. On the basis of rational agent assumption and from the perspective of what shopping channel the consumer select when they buy different...
Proceedings Article

CUSTOMERS' PERCEPTION ON PROMOTION AND PRICE RELATED TO BUYING DECISION (A CASE STUDY AT PT GARUDA INDONESIA)

Mustika Sari, Deslida Saidah, Rr. Endang Wahyuni, Luth Mafrudhoh
The purpose of this research is to find out the customers' perception about the relationship between promotion and price with buying decision. The research was done at PT Garuda Indonesia in 2015. In analyzing data, the authors used quantitative method, by employingmultiple regression technique. The...

Ready-To-Eat: Repackaging Food as a Turn Around Strategy for Indonesian MSME’s During Covid-19

Bob Foster
The opportunities of profitability in the restaurant and fast food business sectors are getting weaker as people’s purchasing power decreases due to the Covid-19 pandemic. Business units are closed for longer and even permanently due to expenses that are not balanced with turnover. The Covid-19 pandemic...

Research on Customer Loyalty of Commercial Fitness Club based on Service Profit Chain

Yanlan Li
With the rapid development of market economy, the competition of commercial fitness clubs is becoming more and fiercer. If commercial fitness clubs want to be in an advantageous position in the fierce market competition to occupy a large market share in the first place, they should focus on improving...

Development Model of Business in Local Food Processed in Women Farmers Group “An-Naba” in Gamping Sub-District, Sleman District

Mesalia Kriska, Syarifah Alfi Nurumami, Alka Arisma
The development of local food processed businesses has been widely carried out in the Special Region of Yogyakarta, but not all are managed in groups. One of the groups that developed this industry is the Women Farmers Group (KWT) “An-Naba” in Sleman Regency. This group has received several awards in...

Responsibilities of the Application Provider in the Sales of Goods and Services Through E-Commerce

Stella, Budiman Ginting, Saidin, T. Keizerina Devi Azwar
In the industrial revolution 4.0 era, the use of e-commerce in trading of goods and services has increased. It is because of the internet users in Indonesia has increased and reached 82.000.000 users in 2019. The use of e-commerce has helped the community to buy their daily needs. So, the government...

The Effect of Marketplace on China Smartphone Consumer Satisfaction in the Official Store and Black Market in Surakarta

Sri Murwanti, Febrianur Ibnu Fitroh Sukono Putra, Aflit Nuryulia Praswati
This aims research to analyze the effect of smartphones purchasing place on consumers satisfaction who buy Chinese smartphones. The population in this research were all consumers who bought Chinese smartphones. The sampling technique used in this study was purposive sampling by taking a total of 400...

Legality Deed Authentic As form Agreement Sell Buy Land in Front Notary by the Parties which still has status Guarantee Bank In the Context of Business Law

Nico Antonius, Elvira Fitriyani Pakpahan, Rodiatun Adawiyah, Heriyanti Heriyanti
Land purchase and sale transactions in modern business practices are often carried out in stages through a pre-transactional process. One form of legal binding in this initial stage is the creation of an authentic deed by a notary as a form of initial agreement between the seller and buyer. Problems...

Exploring the Digital Shopper: How Facebook and Instagram Influence Consumer Behavior in the FMCG Sector

Anitha Nallasivam, S. Mahalakshmi, A. R. Keerthana, Tadpigari Mahesh Babu
When it comes to the promotion of goods that move rapidly (FMCG), consumer behavior is crucial. Numerous variables impact this behavior, and in the worldwide world of today, the requirements and tastes of customers change with time. Given that this sector has a big impact on India’s GDP expansion, it...

Willingness To Pay Housing Type 36 Consumer In the Special Province of Yogyakarta

Suripto, Lestari Sukarniati
Demand for homes In the Special Province of Yogyakarta experienced an increase caused by population growth, so the need for housing is very urgent. The desire to buy a home is faced with a choice of the home to be chosen by a prospective buyer. Preference becomes essential for consumers to buy a house...

Optimal Return Analysis Using Ichimoku Kinko Hyo on the LQ45 Indonesia Stock Exchange

Elon Losman, Isfenti Sadalia, Chairul Muluk
One of the indicators used in technical analysis to analyze stock trends is Ichimoku Kinko Hyo. Ichimoku Kinko Hyo itself has four components: Tenkan Sen, Kijun Sen, Chikou Span, and Kumo. The four components can be used independently, in pairs, or as a whole. This study aims to analyze the rate of return...

Consumer's response to e-mail advertisement from tour and travel agency in Indonesia

Jonathan Kurniawan Halim, Silvia Margaretha, Christina Rahardja Honantha
This study aims to determine and analyze consumer response to email advertising from online tour and travel agency in Indonesia. This study used purposive sampling approach with an assessment of the researchers who can be made respondents in accordance with the characteristics of the population. The...

On the Problems and Countermeasures of the Warehousing and Distribution of Fresh products E-commerce

Yuqin Wang
Fresh electric business is known as the "last blue ocean" of the development of the electricity supplier. The fresh electricity supplier's distribution is an important link in the development of fresh electric business. In recent years, the demand of urban residents to buy fresh products through the...

The Impact of the COVID-19 Coronavirus Pandemic on the National Digital Services Market Development (Exemplified by the Digital Commerce Segment)

M.P. Loginov, N.V. Usova, E.E. Nedorostkova
In 2020, the world has faced a new global challenge in the form of the COVID-19 coronavirus pandemic. The crisis has become a defining check-test for the Russian economy. The Russian Federation government’ response was a number of measures to reduce the fast spread of coronavirus in the country, including...

Theoretical Framework: Sustainable Practices of Digital Media Marketing On Rural Youth

G. Swetha, S. Kanaka Rathnam, Dora Ratnapriya, V. L. Govindarajan
India is the Country of Rural. As per the economic survey, 65% of India’s population lives in rural areas. With the upgradation of 4G internet, rural areas are happening with digital technologies. The Digital platforms has become a big part of human’s lives and it has the potential to assist the rural,...

The Effect of Product Review on Purchase Decisions Online on Rananta Store Batam

Yulinda Tarigan, Ayu Puspitasari, Zulfa Refera, Fandy Bestario Harlan, Zainal Abidin Tarigan Sirait
The purpose of this study was to determine the effect of product reviews on online purchasing decisions at Rananta store Batam. This type of research is quantitative. Sampling uses a purposive sampling technique The data used are primary data obtained by distributing questionnaires consisting of 12 items...

Impact on the Financial Attitude to Financiers' Claim Willingness Based on Social Network Perspective

Yuliang Zhou, Jinfeng Li
The information of risk preferences, service satisfaction, the social network scale and relationship length of urban residents’ management of personal money was investigated in Guangdong province across 2017 and 2018. This paper uses Logit model to analyze the influence of these factors on the claim...

Development of Podcasts as Teaching Materials for Students of Higher Education in the Pandemic Covid-19

Faiz ‘Urfan, Ayu Sekar Ningrum, Kronika Br. Ginting
The Covid-19 pandemic has driven many universities in Indonesia to conduct online learning. However, the implementation of online learning has encountered many obstacles, one of which is the uneven network quality and the low purchasing power of students for internet packages. This has an impact on decreasing...

The Role of Youtubers on Covid-19 Prevention Products’ Purchase Intention in the New Normal Era

Prita Ayu Kusumawardhany
Everyone must own personal protective equipment to prevent the Covid-19 transmission. Consumers can buy Covid-19 prevention products at low to high prices. This study examines how YouTube video (vlog) affects millennial consumer perceptions and intention in purchasing Covid-19 prevention products. The...
Proceedings Article

Development of Smart Online Grocery Shopping App

Savali Patil, Anjali Joshi, Aachal Shinde, Abhishek Rathod, Madhuri Kawarhe
This Smart Grocery Shopping App is a web based Application which will have more additional features for providing the easy and smooth shopping experience to customers. The software’s and hardware’s that we have used to develop this system are easily available and easy to work with. The aim is to add...

Perception of Message on the Display “Foto Acrylic Ini Dapatkan Diskon Seumur Hidup” to Used Batik Trusmi Groups for Customers Sambal Layah Cirebon

Farida Nurfalah
The management company is required to communicate and disseminate their products to the customer in order to convince customers to buy the product by spreading the advertising in various categories among which are using posters, displays installed in several public spaces. Identify the problem in this...

A Flexible Policy Using Failure Rate to Forecast the Repairable Spare Part Stock out Time

Hui Ming Wee, Kuo Hsing Wu, Daryanto Yosef
Since spare part availability impacts the fixing rate for defective device, maintaining an acceptable spare part availability level is critical for improving customer satisfaction level. Spare part demand is typically unpredictable due to varying service requests. Most companies set a fix period for...

The Application and Development of Virtual Space in Modern Book Design

Xue Yang
With the continuous development of our society and the continuous improvement of people's quality of life, reading books has been paid more attention. In this process, the concrete scheme of book design has also been discussed a lot. For the modern book design discussed in this article, this work should...

Analysis on the Current Situation and Future Development of Sneaker Resale Market

Zhang BoPing
Sneaker resale market is where sellers and buyers conduct transactions of sneakers released in primary market. People can buy cheaper, scarce, or collaboration shoes in this market. The price of every pair of sneakers also fluctuate due to many factors. The purpose of this paper is to explore the reason...

Consumer Decision-Making Factors in Heavy Equipment Services Analysis CV. Rizky Fadillah

Neni Nuraeni, Hasni Farida, Fuji Maulana
The success of a project is determined by the resources of the equipment because tools serve as the main means of supporting project implementation. The rental system is the choice of project actors to carry out their projects without having to buy equipment at a high cost. The purpose of this study...

Analysis of Consumer Purchase Patterns on Handphone Accessories Sales Using FP-Growth Algorithm

Devi Fitrianah, Shifa Yasinta Zain
This study aims to discover association patterns from customers’ purchase, these patterns later on known as reference for the store to supply goods. Mapongs store is one of the online shops that is developing quite rapidly, however, Mapongs Store is still difficult to determine the supply of stock of...

Product types in moderating the process of buying street foods

Budhi Haryanto, Djoko Purwanto, Amina Sukma Dewi
This study aims to examine the effects of price, quality, and ease in obtaining on positive attitudes and intentions to buy street food moderated by product types (traditional meals and modern meals). The sample consists of 1000 individuals. Multi-group SEM is a statistical tool selected to elaborate...

Consumer Independence Against the Decisions to Buy Online Products

Meiliyah Ariani, Zulhawati Zulhawati, Panji Putranto
The aim of this study was to examine the effects of public policy, technical standards and organizational systems of e-commerce to online purchasing decisions. Public policy of e-commerce is measured by law / taxes & privacy issues, speech-free and domain names. The technical standards of e-commerce...

The Advertisement of Sampoerna Hijau Cigarette Kondangan Edition: Semiotic Reviews by Roland Barthes

Dina Rizki Triana, Nadiyatul Adabiyyah
Each sign has a hidden meaning and meaning to be communicated to others in order that communication process functions properly. One example is the advertising media on television. Ads basically uses a persuasive sentence that aims to invite consumers to buy the products. The purpose of the research is...

Study on Demand Characteristics and Market Segmentation of Sweet Potatoes in Beijing Urban Area

Zhang Lixin, Liu Ruihan, Lei Siyu
We investigated the consumption characteristics of sweet potatoes in thousands of consumers made a detailed analysis of the market segmentation in this research. The result shows that the majority of consumers are satisfied with the quality of sweet potatoes products and focus on the therapeutic effect...

An overview of the Feed-in Tariff policy development in Indonesia

Himsar Ambarita, Hideki Kawai
Indonesia is blessed with abundant renewable energy resources that can be used to produce electricity for national grid. However, only a small amount of the renewable energy resources, less than 10%, has been utilized to produce electricity. The energy share is still dominated by fossil fuel which results...

The Influence of Advertising on the Consumers’ Purchasing Decision

Ruixin Zhang
The willingness of consumer to purchase is the premise of marketing and the basis for business survival. With the increase of the number of similar products and consumers’ choices, companies must differentiate their own product in order for consumers to buy. Advertising is the only channel that makes...

Effect of Relational Bonds on Consumer Engagement Via Affective Commitment on E-Commerce Live Stream Shopping in Indonesia

Dito Tunjung Parahyta, Nurdin Sobari
Lately, Live streaming is one of the entertainment activities that can enhance consumers’ shopping experience. As many as 29% of internet users often watch the live streaming from influencers on social media, and 80% of them tend to buy the products offered. Ranked first globally, 88.1% of internet users...

Factor Analysis of Social Aspects of Consumer Choice of Organic Products

A.A. Lezhebokov, E.E. Nesmeyanov, V.A. Ivashova, G.A. Narozhnaya, M.V. Ponomarenko
The article presents the results of research of social aspects of consumer choice of organic products. The issues of safe and proper nutrition are gaining importance in all regions of the world. The territories of the North Caucasus of Russia due to their natural and climatic peculiarities are represented...

The Influence of User Recommendations and System Recommendations on Consumer Purchase Intention

Desi Arisandi, Dyah Erny Herwindiati, Cokki Cokki
Online markets have become the leading media for buying and selling activities in the digital era. E-commerce is also a company’s progress in providing more information and product choices that customers want. With the increasing amount of information and choices users receive, users need more time to...

Research on Sports Tourism to Regional Economic Development from the Perspective of Ecotourism

Fan Zhang
Sports have occupied an important position in the modern life style; while giving people healthy body, it also drives the consumption growth of other sports-related industries. Sports tourism is an example of boosting regional economic development. People will buy various outdoor equipment related to...

Decision for buying fashion products for students through online stores in the City of makassar

Mujahid, Rajindra, Joshua
This study aims to determine the decision to buy fashion products for students through online shops in the city of Makassar. This research is a qualitative research with a qualitative descriptive analysis  approach that uses 10 informants and students on several campuses in Makassar City. The data in...

Hedonic Motives and Fashion Trends in Decisions to Purchase Veil Clothes

Intisari Haryanti, Herry Nurdin, Ita Purnama, Khas Sukma Mulya, Nafisah Nurulrahmatiah
The current trend of veils being used at these days is the veil with long clothes, loose, and closed clothes that much resemble those worn by women in the old times. The changes not only occur in the veil model, but also buying behavior of consumers. The phenomenon that occurs today is consumers buying...

Analysis of Buying and Selling Transaction at Balilanjo.Com from Islamic Perspective

Ali Hamzah, Y. Sonafist, Asa’ari, Mhd. Rasidin
Buying and selling is a basic form of human economic activity and is recommended in Islam because Rasulullah SAW has mentioned in the hadith that nine out of 10 gates of fortune are through buying and selling (commerce). Buying and selling are not prohibited in Islam but allowed to practice and do it...
Proceedings Article

Scalable Architecture for Personalized Recommendations and In-App Payments in a Multi-Platform E-commerce Solution

P. M. Ebin, Neeraj Palliyali, P. Shahad, Najla Musthafa, Tina Babu
The appropriate fusion of cutting-edge technology with widespread network coverage guarantees a pervasive marketplace. Our initiative provides employment opportunities for individuals by creating a user friendly platform where they can monetize their hobbies. People can exchange their abilities on this...

Legal Protection in Online Buy and Sell Agreements for Consumers

Dharu Triasih, B. Rini Heryanti, Endah Pujiastuti
The online sale and purchase agreement has a characteristic that the media used is the internet so that business people and consumers do not have to meet directly, that is, carried out on behalf of the parties. This condition on the one hand benefits consumers, because consumers have many choices to...

Construction of Home Ownership Credit Take Over Agreement in the Perspective Legal Certainty

Herwastoeti
Home Ownership Credit is loans provided by the Bank to people who need funding to buy houses with collateral/collateral in the form of land and houses purchased. Home Ownership Credit has a very important function in the process of housing ownership because according to Bank Indonesia data, the majority...