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7246 articles
Proceedings Article
The Study of User Characteristics Factors that Affect the CTR of ADs
Kangkai Zhao
With the continuous development of online shopping platforms, it is becoming more and more common for people to use e-commerce platforms for shopping; at the same time, e-commerce platforms pushing product ads to consumers have become one of the important ways to increase product sales. Therefore, the...
Proceedings Article
The Influence of Intergenerational Support from Children on Life Satisfaction of the Elderly: The Mediating Effect of Self-efficacy
Wei Peng
This paper is intended to investigate the influence of intergenerational support from children on the life satisfaction of the elderly and explore the mediating effect of self-efficacy. A total of randomly-selected 615 elderly people from Zhejiang and Jiangsu Provinces were measured by a general information...
Proceedings Article
The Marketing Influence, Changes and Opportunities of China’s Tourism Industry under the Covid-19
Zhuoran Li
After the rapid outbreak of Covid-19 at an alarming rate, it has had a catastrophic and unprecedented impact on the tourism industry, and has also profoundly affected the marketing methods related to the tourism industry. This paper collates and explains the intuitive harm of covid-19 to the tourism...
Proceedings Article
A Study of the Assimilative Education in America and China
Jiayi Deng
The functions of education have unique impact on children, particularly at an early age. Among these functions, assimilative education on children has become a trend in education study. Previous studies have indicated potential associations between children and assimilative education. However, the former...
Proceedings Article
For Web Software Company– A Micro Company But a Global Business
Ruiyi Li, Sun Yi
This paper mainly discusses the potential basis and feasible development direction of new Internet companies in the globalization age. For dealing with this, we first apply some business assessment statement to conduct various evaluations of the company and proposed a plan to compete directly in the...
Proceedings Article
Url Risk Assessment Using Machine Learning
G. Bhavya, B. Kumaraswamy, O. Kalyan Ram, A. Venkatesh, R. Venkatahema
In today’s digital age, cyber threats like phishing and malware attacks have become increasingly sophisticated, making it essential to develop advanced solutions to protect users. Phishing websites often disguise themselves as legitimate platforms, tricking users into entering sensitive information such...
Proceedings Article
Application of Game Theory in a Social Experiment Based on Hawk-Dove Model
Ruchu Yang
Based on the Hawk-dove model, the game was designed to examine people’s decision-making strategy factors. By analyzing vast scale of data from 8 games, which were conducted among high school students and college students, our assumptions were disproved that people with additional information and a chance...
Proceedings Article
Research on E-commerce Platform of Online Shopping Consumers
Yidan Wang
In recent years, e-commerce platforms have emerged in an endless stream, including Amazon and eBay in the high-end international market, Tmall and JD.com in the high-end Chinese market, Pinduoduo and Taobao in the low-end market. It is not so difficult for many companies to share a piece of the online...
Proceedings Article
Specific Causes of Financial Crisis at Barcelona and Countermeasures
Kehan Chen
FC Barcelona club, named as Futbol Club Barcelona, was founded in 1899 by groups of German, Swiss, Spanish and English football players, became the first most valuable football club and received countless honors worldwide. However, COVID-19 epidemic and salary structure has increased financial crises...
Proceedings Article
Household Background Risk And Self-Housing Liability
Theoretical And Empirical Research Based On CHFS Data
Huang Lei, Zhu Tao
The potential motivation for families to bear self-housing liabilities is to hedge background risks. Probit and Tobit models are established based on the data of China Household Finance Survey in 2017. The regression results show that households pay more attention to the background risks on the liability...
Proceedings Article
Parental Factors Influencing Expenditure in Preschool Education: Evidence from 2018 China Family Panel Studies (CFPS)
Ruimiao Li, Tao Liu, Xuanwen Liu
The disparities in parental investments might affect preschool children’s early learning experiences and quality, and result in inequality in children’s future development. Based on 282 three-to-five-year-old children and their families from the China Family Panel Studies in 2018, this paper adopted...
Proceedings Article
The Classification of the Regions of the Russian Federation as the Basis of Internal Migration Flow Management
E I Yangirova, A V Yangirov, S I Nasyrova
The impact of migration processes on the sustainability of social and economic development of the constituents of the Russian Federation is on the increase nowadays. Besides, due to their uneven development, the proper management of labor migration can help unlock the potential of their populations and...
Proceedings Article
Sexual Double Standards: People’s Perception of Unintended Pregnancies in Different Commitments to Relationships
Chengze Li
This research proposal aims to investigate people’s endorsement of sexual double standards (SDS) when they perceive unintended pregnancies in different commitments to relationships. 400 male and female heterosexual students (age: 18–22) from Nanjing Vocational University of Industry Technology in China...
Proceedings Article
Four Risk Factors Associated with Adolescent Depression: Discrimination, Academic Stress, Migrant Status and Family Bullying
Yutong Liu, Jiachen Shi, Linlin Song, Shu Shi
Mental disorders have now played an increasingly crucial part in triggering disability, among which depression is especially worth attention. Its prevalence has been very high worldwide, especially in undeveloped and unwealthy countries and areas. This mental disorder can be found in a wide range of...
Proceedings Article
People’s Tendency of Watching Films Has Already Been Influenced the Development of Information Age
Ng Waiping
Film-related videos has been invented and developed in a rapid speed after the development of information age. This paper examines how the development of the information age has affected the trend of movie-watching. Here, in order to understand the film-watching habits of the public, I obtained quantitative...
Proceedings Article
The Analysis of Positive Effect Between Healthy Intimate Relationship and the Anxious Attachment Styles
Xiangyu Jiang
Psychologists have divided one’s secure levels into three types of attachment: secure attachment style, anxious attachment style, and avoidant attachment style. These types of attachment are easily formed due to parental neglect and environmental anxiety during infant periods. Although the attachment...
Proceedings Article
What Changes Parents’ Value in Their Children’s Quality?
An Association between Parents’ Demographic Background and Their Valued Qualities in Children
Xuezheng Wang
What is valued by parents for their children’s qualities worth investigating. Additionally, possible demographic characteristics of parents may change their perception of valued qualities. This investigation interested in how age, income level and highest educational level attained influence parents’...
Proceedings Article
Practical Strategies to Increase Labor Absorption in the Digital Age: A Literature Review
Armin Amri, Rahmatia Rahmatia, Sanusi Fattah, Hamrullah Hamrullah
This research aims to identify and analyze effective strategies for increasing labor absorption in the digital era. Utilizing the Systematic Literature Review (SLR) approach, this study evaluates a wide range of scholarly articles published between 2010 and 2024, sourced from prominent academic databases...
Proceedings Article
Family Economics’ Impact on Financial Literacy and Saving Habits of Mamuju Elementary Students
Hasmiriyanti Bakeng, M. Sobarsyah, Andi Ratna Sari Dewi
This study aims to analyze the influence of family economic conditions on the saving behavior of elementary school children in Mamuju Regency, as well as to see if financial literacy mediates the relationship. The method used was a quantitative research with path analysis involving 100 respondents from...
Proceedings Article
The Comparison of Basic Education Between China and Finland: Education Structure, Teacher Education and After-School Education
Jingyi Cao, Junzhe Li, Youyang Qu, Peichen Zhao
Through the ages, education is a heated discussion topic for any age group all over the world. For example, Confucius and Socrates are two representative educators in the East and the West in history. In recent years, many parents are still concerned about the quality of their children’s basic education....
Proceedings Article
Analysis of the Richness of Functions of Mobile Banking Services and Users’ Satisfaction
Chao Chen, Wenhao Huang, Yihang Ma, Yiran Tang, Yang Zang
The purpose of writing this article is to use appropriate data analysis tool to do research on 2 important factors about the mobile banking services, which are the richness of functions and the users’ satisfactions. To study that, we first looked up several related academic papers and most of them are...
Proceedings Article
Analyzing Factors of Users Click Behavior on Ads Based on Logistic Regression and Machine Learning
Sitong Zhou
With the development of digital marketing, e-commerce industry is gradually increasing the market share it occupies, so one of the most concerned things for e-commerce platform is the users’ behavior of clicking online advertising. High clicks indicates that users have greater possibilities to buy products....
Proceedings Article
Research and Practice of Differential Classroom
Teaching Mode of Marketing Courses
Li Chunhui
In the network age, classroom is still the main way and place for students to learn knowledge and the main battlefield of education. The investigation found that there are many bad phenomena in the current classroom. In view of these phenomena, the differential classroom teaching mode of “taking students...
Proceedings Article
An Analysis of Nasal Production of Chinese Learners of English in Wu Chinese Dialect Area
Liu He
With the generalization of Mandarin and English among a younger age in Wu Chinese dialect area, fewer teenagers can speak Wu Chinese dialect. However, dialect still has an influence on teenagers’ pronunciation when they speak mandarin. Thus, it can be seen that the dialect can also have an influence...
Proceedings Article
Development of Categorizing Ability in Preschoolers
Xiaoxi Wang, Zhicheng Zhang, Na Hu
Categorical thinking is the underlying capability of information technology. In order to get more understand the development of children categorization ability, two experiments were employed in this research. 60 children (30 boys, 30 girls) joined the experiment, there are 20 children for each age group(3-4...
Proceedings Article
Online Carnival and Offline Solitude: “Information Cocoon” Effect in the Age of Algorithms
Youjia Sima, Jialin Han
With the development of the times and industrial abilities, information technology provides more egotistical thinking space and enormous knowledge in every field. In this case, some people will probably further escape contradictions in society and become isolated. With communication being more effective,...
Proceedings Article
Studies and Applies of The Data Mining in the Mathematical Modelling
He Liu, XingGang Zhang
Along with the coming of information age, many websites use its formidable resources and popularity, provides day by day the service of specialized and convenient to its member group. The members online rent DVD, became the website management administrative personnel the issue of concern. How to having...
Proceedings Article
Consumer Behavior in the Digital Era: A Microeconomic Literature Review
Bryan Octavian Chie Anli, Andi Aswan, Sanusi Fattah
In the rapidly evolving digital era, consumer behavior has undergone significant transformations that have profound implications for market dynamics. This study reviews existing literature on how digital technologies, particularly e-commerce and social media, have reshaped consumer decision-making processes....
Proceedings Article
The Flow of Gender Equality Education Practices in China and the Media Bias in the New Era: From the Perspective of Sociology of Knowledge
Tunan Huang, Xintong Liu
Achieving gender equality in education is one of the key goals of China’s educational modernization and democratization and a fundamental means of achieving gender equality in China. This paper takes a perspective of the sociology of knowledge to reflect on and examine the tradition of gender education...
Proceedings Article
Thoughts on Dink’s family pension
Gao Dingding
The Dink family has been growing slowly since the 1980s in China, although it is not large, but with the first family members who chose Dink to get old, the ding family’s old-age problems have become more and more prominent, and have attracted the attention of scholars. In this paper, the research results...
Proceedings Article
Research on the Establishment of the Quality Evaluation Index System for Sports Information Network Service of Universities and Colleges in China
Yuan Zhang, Jiangmei Yang
The 21st century is the information age. The development of information technology has a huge influence on people’s social life, and more and more people get information through the Internet. As a part of universities and colleges, sports is faced with the problem that is how to promote informatization,...
Proceedings Article
Community-Based Integrated Child Protection Model for Intervention to Reduce Child Marriage Cases
Muhammad Azinar, Bertakalswa Hermawati, Puput Ediyarsari
Marriage between women and girls is a serious problem because it has a negative impact on both the mother and the child being born, including complications of pregnancy and childbirth, miscarriage, stillbirth, high fertility, morbidity, infant death, greater risk of stunting, thinness and underweight,...
Proceedings Article
The Impact of Chinese Public Pension on Family Pension
Yi Zhang, Yue Yang
Based on the China Health and Retirement Longitudinal Study (CHARLS) survey data of 2015, this paper analyzes the impact of public pension on family support from the perspective of the urban-rural difference by applying fuzzy regression discontinuity design. Wherein, family support is divided into three...
Proceedings Article
Research on the Influence of E-sports News on Middle-Aged Audience Attitude
Siqi Liu, Zitong Shang, Yingzhuo Zheng
As E-sports is booming in China in recent years, E-sports news also appears in public in great numbers. Based on data analysis and literature review, it is clear that mainstream media’s attitude towards E-sports has converted in the last few years, but do these news reports actually affect people’s attitudes,...
Proceedings Article
Reasons for the Emergence of Body-Focus Repetitive Behaviors in Students and the Impact of Body-Focus Repetitive Behaviors on Students
Wei Wang
Researchers have long explored the relationship between Body-Focus Repetitive Behaviors (BFRBs) and students, including school-age children and youth, and the effects of BFRBs on students. The paper summarizes previous research on BFRBs and related aspects and concludes that the presence of BFRBs is...
Proceedings Article
Phone Boost Self-Control or Control You
Wenkang Yu
This article mainly focuses on that mobile phone nearly covers every aspect of people’s lives nowadays. Every coin has two sides, although mobile phones bring a variety of advantages to people’s lives, they cause a number of challenges that ruin people, especially those people who are lack of self-discipline....
Proceedings Article
Parenting Patterns in the Development of Social Behavior in Early Childhood
Umi Salamah, Sri Katoningsih
Pattern foster even not enough seep in environment house. Whereas, children more many use up time play in house than in school. Lots child which can feel lack of attention and love Dear from person old because still many person old which busy with her job in outside house and no notice his son. Child...
Proceedings Article
Actions Against Anxiety Disorder Among Primary School-Aged Children in Australia
Shengjia Guan
Anxiety disorders have become one of the most significant mental health issues for children in Australia. This paper examines the main factors associated with anxiety problems in primary school-aged children from three perspectives: family, school and society, and critically analyses the efforts of government...
Proceedings Article
Factors Affecting User Clicks on Ads
Wenqi Li, Ziyang Xu
In recent years, e-commerce has become a new and popular industry, and the issue of click-through e-commerce advertising has received widespread attention. To increase product exposure and sales, more and more e-commerce companies are focusing on the issue of advertising. Displaying ads that are relevant...
Series: Advances in Engineering Research
Proceedings Article
Analysis of the Multidimensional Space form and Expression Pattern of Book Design
Genqi Li
Life books and the people closely related to the book is an example of human learning, a broad sense is the ability to show the crystallization of human civilization history and culture; from the narrow sense to let people learn from previous experience. With the development of the times, people look...
Proceedings Article
Research on Marketing Strategies of Car buying Among Covid-19 Based on Experimental Analysis
Matengfei Fan
During the epidemic, in order to achieve sales targets and maintain quarterly performance, vehicles of various brands have reduced prices and increased sales. But in this case, it is necessary to improve the efficiency of vehicle marketing and the accuracy that customers like. From this period of time,...
Proceedings Article
Memory Encoding: Effect of Cognitive Approaches on Memorizing Abilities
Xinyi Dong, Yuyin Wei, Mengchuan Wu, Siqing Yang
The neuroanatomical basis study of the memory process investigated that the left inferior prefrontal cortex was associated with memory processing and activated preferentially. This study further demonstrated the most efficient memory process for memorization tasks based on the above experiment. Twenty-five...
Proceedings Article
The Transition and Countermeasures of Traditional Media After Being Impacted by the Advent of Digital Media
Yue Jiang
Reading news in print media has gradually been eliminated, and most of the audience switched to consuming news from digital media. This contributed to the transition of traditional media.
This paper referred to previous research papers and investigated cases associated with the successful transition...
Proceedings Article
The Sources and Influencing Factors of Egoism and Altruism
MeiJia Peng
Despite the increasing research on egoism and altruism, there is much debate about egoism. This study systematically reviews the sources and influencing factors of egoism. Through the method of retrieving the literature in the database, this review summarizes the different aspects of biology and genetic...
Proceedings Article
Research on Elementary Mathematics Education Between China and Britain
Wenrui Xu
In recent years, the trend of international education has been obviously developed and a great number of Chinese students choose to study abroad in different age. According to the report of PISA 2018, Chinese students got the highest score in reading, mathematics and science around the world. This study...
Series: Advances in Engineering Research
Proceedings Article
Oriented to cloud service environment Multi dimension query of English Network
Jing Liu, Zhenyu Ma
The arrival of the information age makes people more and more exposed to the multimedia information, and the multimedia teaching based on the visual audio and graphic images has been widely used. On English multimedia teaching information in text data content analysis and retrieval technology is relatively...
Proceedings Article
Research on the Development of Tourism and Old-age Destination Products in Jilin Province--Taking Changbai Mountain as an Example
Yue Wang
Through the social reality of social aging in our country and the characteristics of the development potential of the old tourism market, this paper makes a comprehensive study on the development of the tourism and tourism destination products in Changbai Mountain area by synthesizing and drawing lessons...
Proceedings Article
Will the Metaverse Be the Future of the Internet?
Hansheng Cui, Ziang Xu, Chenzhengting Yao
In the past two years, the Metaverse, which has become popular, has attracted a large amount of capital, like Alphabet, META, Tencent, Bytedance. They have all invested a lot of people and money in the development of the Metaverse. But what is the Metaverse, what can the Metaverse bring to the table,...
Proceedings Article
Exploring the Digital Age: The Carrying Capacity of Virtual Reality Technology for Historical and Cultural Heritage
Sizhe Li
This paper discusses the role and influence of virtual reality (VR) technology on historical and cultural inheritance under the background of the digital age. The essential feature of VR is to enhance users’ perceptions and experiences by immersing users in the virtual world. It greatly promotes the...
Proceedings Article
How the Age Impact WOMEN’S Rating on Clothing Based on WOMEN’S Clothing E-Commerce Review
Siqi Li, Ziwen Wang
The research focuses on the increasing need in mature women’s clothing when they shop online. Clothing has both psychological and social meanings for consumers, therefore, our research attempt to find multidimensional aspects of consumers’ perceptions and evaluations through reviews, and accordingly...