Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)

Session: 3. Business and Management

39 articles
Proceedings Article

Research on the University Library Information Resource Management Model under the Perspectives of Rich Media and Digital

Chen Zhang
In this paper, we conduct research on university library information resource management model under the perspectives of the rich media and digital. University library digitization construction can satisfy people thirst for knowledge of information. Although the traditional library is an important place...
Proceedings Article

Research on the Trends and Motivation of the Applied Accounting Transformation under the Background of Big Data and Internet

Jie Li
In this paper, we conduct research on general trends and motivation of applied accounting transformation under the background of the big data and Internet. Accounting environment is produced on which accounting theory and practice, the foundation of existence and development, also is the main standpoint...
Proceedings Article

Research on the Contemporary Group Company Financial Control Mode from the Perspective of Subsidiary Management and Control

Jie Li
In this paper, we conduct research on contemporary group company financial control mode from the perspective of the subsidiary management and control. The fundamental nature of enterprise is that it is a kind of effective mechanism to create wealth governance and management are part of the effective...
Proceedings Article

Research on the Ningxia Economic Development Model from the Perspective of Industry Cluster

Jianzhong Li
In this paper, we conduct research on the Ningxia economic development model from the general perspective of the industry cluster. The enthusiasm of developing industrial cluster in China in recent years, governments at all levels to include cultivating industrial cluster in the area or industry development...
Proceedings Article

Path Selection of Xi'an Free Trade Area Construction under the Strategy of Silk Road Economic Belt

Weifeng Chen
From the present situation of worldwide free-trade area and the new trend of reform and opening in China after 18 of the fifth plenary session, you can see that in domestic, the construction and development of free-trade area, taking regional core city as center,is economy transformation means under...
Proceedings Article

Research on the Misunderstanding and Trend of Chinese Population Economy Development under the Economic Transformation Background

Chongmei Li
In this paper, we conduct research on misunderstanding and trend of Chinese population economy development under the economic transformation background. New normal has become a new annotation, at present, China's economic development can be expected that with the continuous impact of the global financial...
Proceedings Article

Research and Implementation on the Logistics Warehouse Management System

Jie Chang
In this paper, we conduct research on the modern logistics warehouse management system. Enterprise supplies all activities were around to ensure that production and other tasks planned to finish the fundamental goal, therefore, on the one hand to accounting supplies must dosage, on the other hand to...
Proceedings Article

Research on the O2O Mode and Corresponding Influences on the Online and Offline Internet Marketing

Yajuan Sun
In this paper, we conduct research on the O2O mode and corresponding influence on the online and offline Internet marketing. Precision marketing is on the basis of fully understanding of consumer information, according to its characteristics and primary preferences targeted to carry out the one-to-one...
Proceedings Article

Research on the Internal Marketing and the Corresponding Applications on Star Hotel Management

Junli Zhang
In this paper, we conduct research on internal marketing and corresponding applications on the star hotel management. The development of the economy hotel is in the exploratory stage in our country, with the rapid development of economy hotel, the management phase change, further market segmentation,...
Proceedings Article

Research on Big Data and Artificial Intelligence Aided Decision-Making Mechanism with the Applications on Video Website Homemade Program Innovation

Ting Li
In this paper, we conduct research on the big data and the artificial intelligence aided decision-making mechanism with the applications on video website homemade program innovation. Make homemade video shows new media platform site content production with new possible, as also make the traditional media...
Proceedings Article

Research on the Development Orientation of Enterprise Management Incentive Mode under the Background of New Normal and Economic Transformation

Gefei Sun
In this paper, we conduct research on the future development orientation of the enterprise management incentive mode under the background of new normal and economic transformation. Along with our country social economy level being unceasing enhancement, the modern enterprise management mode also has...
Proceedings Article

Research on the Ethical Principles of Enterprise Human Resources and Performance Management

Xiaoguo Yin
In this paper, we conduct the research on ethical principles of enterprise human resources and performance management. After entering the 21st century, great changes have taken place in the human society, began to turn industrial economic era to knowledge economic era. Global economic integration and...
Proceedings Article

Build Cross-border E-commerce "Overseas warehouse" Platform Effectively

Guangming Wu
In recent years, China's e-commerce has maintained a rapid growth, cross-border e-commerce business has made a rapid development and has become a new growth point of national economy and an important direction of e-commerce business trade. Cross-border e-commerce trading platform which promotes the development...
Proceedings Article

Study on the official WeChat Business Application in University Library

Dongwang Jin
In development of the new era, the Wechat platform has penetrated people's lives, gradually affect the user's life and learning style and produce major changes in daily life and other aspects. The current official Wechat operation mode of university Library is approaching maturity and gets a good reputation...
Proceedings Article

Research on Current Situation of Agricultural Products Online Sales Standards in Hubei Province

Ying Liu, Lingzhi Liu
To clarify the status quo of agricultural products online sales, to promote the development of agricultural products online sales activities, from the marketable perspective, agricultural products are subdivided into agricultural products quality grading and classification standards, the standards of...
Proceedings Article

Study on university teachers' career development complying with the connotative development in Shanxi province Taking young English teacher from Shaanxi University of Science and Technology for example

Li Gao
With the development of higher education in China, the social responsibility undertaken by higher education is becoming more and more obvious and knowledge innovation in universities, scientific research, teaching and others have played an important role for social and economic develop-ment. And the...
Proceedings Article

Analysis on the innovation and impact of BIM technology in the field of engineering cost

Wei Feng
Recently, more and more attention has been paid to the application of BIM (building information model) technology in the engineering field. Most well-known domestic and Design Institute to establish a BIM team. Meanwhile, many large-scale projects also incorporate BIM technology for construction and...
Proceedings Article

Research on the Factor Analysis and Logistic Regression with the Applications on the Listed Company Financial Modeling

Pengwen Xiao
In this paper, we conduct research on primary factor analysis and logistic regression with applications on the listed company financial modeling. In this paper, the brief introduction of the basic background of China's listed companies financial index research and the research process, on the basis of...
Proceedings Article

Study on a Selection Strategy for Mobile Terminals of Hospital Business

Qingbin Wu, Yu Meng, Wenxing Deng
as a bridge between mobile application and users, the mobile terminal is a key part of the whole mobile health. Therefore, how to select appropriate terminals for different application scenarios and user requirements is the first issue to be solved currently in the process of building mobile health system...
Proceedings Article

Analysis of the Development Mode for Medium-sized Enterprise in Low-carbon Economy

Guohua Luo
Low-carbon economy, as the economic development mode of a new era, is of great significance to the development of society with far-reaching influence. As low-carbon economy obtains more attention, the development of low-carbon-high-efficiency economy becomes the trend all over the world. For small and...
Proceedings Article

Exploration and Research on the Category Management for the Chain Retail Enterprises: Taking Jiajiayue as Example

Shan Zhao
In this paper, we conduct research on the category management for chain retail enterprises while taking Jiajiayue as the example. Category management theory research has more than ten years history, its core has been basically mature theory. The future study of category management focuses more on how...
Proceedings Article

Research on the Existing Problems and Countermeasures for Enterprise Cost Management under Modern Enterprise System

Yanhong Song
In this paper, we conduct research on existing problems and countermeasures for enterprise cost management under the modern enterprise system. Speed rising as a basic result of the business development, combined with the economic environment changing, enterprise work flow and the work division of labor...
Proceedings Article

Analysis of the efficiency of financial support for agriculture in China under the DEA model

Qiu Li, Chunping Wang
The development and growth of modern agriculture can not be separated from the government, policy support, especially financial support. There is a huge contradiction between limited financial resources and agricultural expenditure, if agricultural production relies on the expansion of the scale of fiscal...
Proceedings Article

An analysis of the efficiency of financial support for agriculture in Liaoning Province under the DEA model

Qiu Li, Chunping Wang
In this paper, the Liaoning Province as the object of study, of the funds of financial expenditure for agriculture in Liaoning Province efficiency were studied. At the same time, the application of principal component analysis method (PCA) to deal with all kinds of data, as far as possible to eliminate...
Proceedings Article

Integration of industry cooperation development research in Bohai Economic Rim

Junwei Xing
Integrated development of industrial cooperation is the core content in the Bohai economic rim.Industrial structure convergence of Bohai economic rim mainly exist in macro three industries while it rarely exist in the manufacturing industry and other internal meso level.Learning from changing tendency,...
Proceedings Article

Research on the Logistics Cost and Enterprise Operation Efficiency with the Influences on International Trade

Yuan Lin
In this paper, we conduct research on the logistics cost and enterprise operation efficiency with the influences on international trade. With the deepening of the reform of the market economic system in our country, and the advancement of the reform of state-owned enterprises and government function...
Proceedings Article

Analysis of Southern Taihang Tourism Production and Research on Brand Marketing Strategy based on SWOT and PST

Zhentao Xu, Wei Zhu
Under the new normal economic environment, the traditional tourism faces competition, but also new opportunities in the emerging service industry. Thus, to enrich the expanding tourist market is a powerful guarantee of industrial development. Market research is based on binding to the marketing environment...
Proceedings Article

Research on the Modern Material Purchasing and Management Mode under the Background of Informatization

Jiancheng Zhang, Yu Zhang, Jian Xiao, Jianjun Li, Lei Wang
In this paper, we conduct research on the modern material purchasing and the management mode under the background of informatization. Material is to maintain the normal operation of all kinds of resources integrated, the procurement is a significant means to ensure the enterprise supply as material purchasing...
Proceedings Article

Research on Listed Company Financial Management Mode Innovation Trend under the Registration System Background

Pengwen Xiao
In this paper, we conduct theoretical research on the listed company financial management mode innovation trend under the registration system background. Cycles of the core macroeconomic environment is each enterprise that must face the reality of the problem, for the listed companies, the macroeconomic...
Proceedings Article

Research on the Major Factors that Influence the Consumer Psychology in the Marketing Process

Yan Zhang
In this paper, we conduct research on major factors that influence the consumer psychology in marketing process. In marketing system, customer relationship management mainly summarized as: the purpose of the enterprise with the high quality products, fast and perfect service to attract new customers,...
Proceedings Article

Research on the Economic Strategy of Cross-Border Electronic Commerce for Middle and Small-Sized Enterprises

Chongjie Zhang
In this paper, we conduct research on the economic strategy of the cross-border electronic commerce for the middle and small-sized enterprises. Cross-border e-commerce in our country has more than ten years of development history, is an integral part of foreign trade and economy, also emerged many operation...
Proceedings Article

Empirical Research on the Enterprise Human Resource Management and Its Influences on Strategic Development of Enterprise under the Mass Innovation Background

Lili Lu
In this paper, we conduct research on the enterprise human resource management and its influences on strategic development of enterprise under modern mass innovation background. Human resource management involves the enterprise each managers, human resources department should become an enterprise real...
Proceedings Article

The Construction and Practical Application of the Model for Analyzing the Contribution Degree of the Two Factors Affecting Sales

Wenwei Jin
In this paper, by decomposing the sales volume into two factors (i.e. the number of merchants replenishing stocks and the average number of the stocks replenished by merchants) from the angle of the sales volume composition, a model for analyzing the two factors affecting sales was constructed. By quantitatively...
Proceedings Article

Analysis on Brand Value Evaluation and Management

Jicheng Li, Fangfang Wang
Brand is an important intangible asset of enterprises and plays a vital function in building up a good external image of enterprises. Enterprise brand plays a positive role in relieving the contradictions of product supplies to some extent and then brings about excess profits and value for the healthy...
Proceedings Article

Study on the Current Situation of Shaanxi Agricultural Insurance and the Development Strategies

Hui Liu
Situation combined with policy-related agricultural insurance in Shaanxi and the industry development of Shaanxi rural economy practice, carry out from the Shaanxi agricultural economy development and the agricultural insurance current situation analysis, found the main problems in Shaanxi agricultural...
Proceedings Article

Analysis on the Business Administration Problems in Market Supervision and the Countermeasures

Rui Wang
Industrial and commercial administrative departments shoulder an important responsibility for the comprehensive market supervision, and usually directly contact with the market's main body. These departments are gradually strengthening the administrative law enforcement and laying more emphasis on the...
Proceedings Article

Research on Modern Enterprise Management Accounting Development Trend and the Influences on Promoting the Enterprise

Dongliang Pan, Jingjing Cao
In this paper, we conduct basic research on the modern enterprise management accounting development trend and the influences on promoting the enterprise. Management accounting subject refers to the management accounting as the services of a particular unit. Because of the management accounting mainly...
Proceedings Article

University human resources management mechanism innovation exploration and research

Lan Yang, Xiaoxian Lv
with the advent of the era of knowledge economy, colleges and universities of human resources management is facing new challenges, only to constantly innovation,can improve their strength. This paper first introduces the background and necessity of the university human resources management mechanism...
Proceedings Article

University human resources management problems of reality and countermeasures

Chunmei Yang, Xiaoxian Lv
Now the low utilization rate of the human resources in colleges and universities, which is mainly due to the human resource structure is unreasonable,and the internal mechanism is not sound and the check of choose and employ persons and incentive mechanism is imperfect, and so on.Then we need to improve...