Proceedings of the 2015 International Conference on Management Science and Management Innovation

Session: Management Innovation

60 articles
Proceedings Article

A Contingent Technology Innovation Diffusion Model and Simulation

Guo-Zhong Yang, Zhi Yan
Considering the dependence between innovation product and its attached products, the paper tries to relax the assumptions of Bass model and establishes a contingent technology innovation diffusion model based on dynamic time. And then its simulation is operated by software. Research result shows that...
Proceedings Article

The Effect of Innovation Network and Organizational Learning on Innovation Performance

Fang Shi, Yi-Min Gu, Ji-Ming Zhu, Li-Na Zheng
This research, based on the 228 high-tech enterprises of Zhejiang province, mainly studies effect mechanism of innovation network and organizational learning on the innovation performance. On the basis of forefathers' research, this paper has established the “innovation network - organizational learning-innovation...
Proceedings Article

Problems and Solutions of Stakeholder Coordination Mechanisms for Chinese Modern Agriculture at Present

Mi-Chuan Ji, Yu-Li Song, Ping Yang, Cheng-Run Ji
This paper focuses on analyzing the outstanding problems and contradictions between benefit main bodies of Chinese modern agriculture from the angle of new four modernizations synchronization strategy based on the field investigation data, including agricultural enterprises and farmers, agricultural...
Proceedings Article

The Introduction of Non-profit Organization Marketing Motives, Routines and Strategies for “New Rural Co-operative Medical System”: Resource Dependence Perspective

Wei-Zhen Yu
New Rural Cooperative Medical System (NCMS) is one of important parts of the rural social security system, which is also an important measure for the governments to solve the problems about agriculture, rural areas and peasantry and to build socialist harmonious society. Most studies mainly focus on...
Proceedings Article

Teaching Method and Pattern Research for Open Experiment of Biotechnology

Rui Sun
This thesis makes an analysis and research into the open experimental teaching for biotechnological majors in colleges and discusses the content, teaching method and pattern, specific process and final assessment and mechanism of open experiments. The content of the open experiment plays a decisive role...
Proceedings Article

The Design and Reform of Bioengineering Course and Optimization of Resources

Rui Sun
How to integrate and optimize the teaching resources is not only a main task of biological engineering teaching, but also an important issue required careful thought and inquiry. This thesis makes a comprehensive discussion of biological engineering teaching resources' integration and optimization.
Proceedings Article

The Exploration of Control Engineering Full-time Postgraduate Education Pattern

Ke-Yong Shao, Hui-Zhen Zhang, Wei-Jian Ren, Yan-Hui Li, Feng-Cai Huo
According to the culturing on the full-time master degree in the field of control engineering, practical experience summary and discussion have been made in targeting training goals, setting up a course, improving the ability of engineering practice, researching cooperation, monitoring system, establishing...
Proceedings Article

Research on Customer Satisfaction in Express Services of P.R.C

Xiao-Jing Dong, Guang-Rong Wu
Express service, as a special kind of logistics, is an emerging industry. Due to the popularity of the Internet technology, online trading has increasingly become an indispensable part of our life. At the same time, express service has been kept high speed development. At first, this paper present situation...
Proceedings Article

Main Diesel Engine Selection for Ships Based on Life Cycle Costing

Jun-Bao Geng, Jing-Biao Cai, Mei-Jie Luo, Jian-Zhao Niu
In order to obtain optimum decision making in selecting main diesel engine for ships, the life cycle cost technology is proposed. The breakdown structure and calculation model of life cycle cost for main diesel engine of ships are established. Taking a specific selection for main diesel engine of one...
Proceedings Article

Claim Calculation of Multi-event Delay in International Project

Peng Zhang, Quan-Chen Gao, Shu-Liang Gao, Zhen-Li Hao, Yan-Ping Jiao
This paper defines the concept of construction time claim, and puts forward to analyze the claim procedure and claim processingmethod.Thepaper has carried on the quantitative analysis of multi-event delay, put forward the concept of effective claim time in the multi-events claim, then put forward the...
Proceedings Article

Curriculum Construction and Reform Practice about Post-press Processing Principle and Process

Bo Gao
With the development of printing engineering, the needs of the construction and development of the course has made it in an important position for Post-press Processing Principle and Process in the process of talent cultivation. Post-press Processing Principle and Process is an important professional...
Proceedings Article

Research on the Training Model of High-skill Talent under the Background of Industrial Upgrading in China

Jian-Hua He
The paper analyzes the history and trend of industrial structure change in China and the demand of high -skill talent under the background of industrial upgrading. Then the author points out that there are four models in high-skill talent training: college model, enterprise model, college enterprise...
Proceedings Article

Application of the PDCA Cycle and Six Thinking Hats to Improving the Teaching Quality of Specialized Courses

Ji-Cai Kuai
In order to improve the level of the university education, the study model of specialized courses is discussed using the PDCA (plan-do-check-act) cycle and Six Thinking Hats. Teaching problems existing in the teaching process and those factors that affect the teaching quality is analyzed, PDCA cycle...
Proceedings Article

An Exploratory Study on the Link between Managerial Discretion and Managerial Power

Chang-Zheng Zhang, Xin Mu, Xin Zhao
In order to clarify the definitions of managerial discretion and managerial power, two concepts that are often confused by extant literature since they are highly correlated and even overlapped with each other, and to further move the research progress forward in the two fields, the paper investigates...
Proceedings Article

An Evaluation of the Impacts of Authority Coordinating Mechanism on Innovation Ability in Innovation Cluster

Jie Zhen
On the background of the inter-enterprise knowledge sharing, this paper elucidates the connotation and characters of the nonbusiness authority coordinating mechanism and the dimentions of cooperative innovation capability. Then the paper reveals the effect mechanism of the authority coordinating mechanism...
Proceedings Article

About Group Psychology and Team-building Theory Application in College Student Association Management

Hong-Mei Wang, Hong-Ying Deng
Community college students as "second class" students taught in an important position and growth is to develop teamwork students, improve the overall quality of an important carrier of the students. But for community college students practical management process because there are many objective factors...
Proceedings Article

On Improving Full-time Professional Degree Postgraduate Training Quality of Control Engineering

Wei-Jian Ren, Yan-Qin Wang, Hong-Li Dong, Feng-Cai Huo, Chao-Hai Kang
With the rapid development of economics in our country, a large number of high-level specialized talents are needed. From 2009 universities expand the enrollment scope to recruit this year's undergraduates to professional degree postgraduates study in our country. In order to improve the training quality...
Proceedings Article

Study on the Fairness of the Distribution of Income in the Present Stage at Vision Field of Marx's Theory of Distribution

Xia Ou’Yang, Yi-Jian Li
Income distribution is not only an economic problem which influences the efficiency of the production ,but also a political problem regarding the relationship between the social harmony and stability. Income distribution problem plays a decisive role in the country's socioeconomic development, especially...
Proceedings Article

Competencies Needed for Social Media Managers

Yan Cao, Ali. A. Poorani
With the quantum leap of the popularity of the social media, contemporary organizations are stepping into utilizing the communication tool such as Facebook, Twitter, Linkedin, Pinterest, Yelp, TripAdvisor etc. to promote their products. Besides that, social media also serves as a shepherd in driving...
Proceedings Article

Research on Overseas Knowledge Property Protection Strategy of Chinese Enterprises

Hua Gao
After China joined the WTO, more and more Chinese enterprises began to go abroad. But the “going global”process of Chinese enterprises is frequently accompanied by various intellectual property risks, which has already become the bottleneck hindering Chinese enterprises’ going global. This paper analyzes...
Proceedings Article

High Risk Sexual Behavior for HIV/AIDS and Migration Model among Ethnic Minority Migrants in China

Jian Hu
The Guizhou-Yunnan provincial border is the epidemic area of HIV/AIDS, and the HIV infection rate is high among ethnic minority migrants. This cross-sectional survey was conducted on the high risk sexual behavior for HIV/AIDS from July to October in 2012 in the factories, construction sites, and service...
Proceedings Article

Study on Comprehensive Evaluation of Students’ Morality in College

Guang-Rong Wu, Xiao-Jing Dong
The paper applies fuzzy comprehensive evaluation theory to build the students' morality quality model by determining the evaluation factors and factor weights. For colleges, the model provides scientific assessment tool of morality education.
Proceedings Article

Empirical Study on Influential Factors of Industry-education-research Synergetic Innovation Capability

Guan-Lin Wu, Yu Qian, Xin-Bo Sun, Hao-Tong Zhao
This paper classifies the influential factors of industry-education-research?IER? synergetic innovation capability in colleges and universities into environmental exogenous pull, organizational endogenous push and innovation network control, which contain the second-level factors respectively, and builds...
Proceedings Article

Research on Influence Factors of Synergy of Enterprise Technological Innovation and Business Model Innovation in Strategic Emerging Industry

Hui Zhang
Developing strategic emerging industry has become an important measure to accelerate economic transformation and upgrading of one country and regions. The text constructs system frame of synergy of technological innovation and business model innovation in strategic emerging industry, and divides influence...
Proceedings Article

Two-dimensional Deterministic Cellular Automaton Traffic FI Model

Feng-Wei Yang, Yang-Jie Wang, Yan Guo, Yu Xue
Based on cellular automaton traffic BML model, one-dimensional traffic Fukui-ishibashi (FI) model is extended to urban traffic network. The two-dimensional FI model is proposed. Under the conditions of periodic boundary, the relationship of the average speed and the density of the traffic as well as...
Proceedings Article

Thinking of Corporation Financial Management Innovation in the Era of Big Data

Jun-Ya Cheng, Pei-Wu Dong
The explosive increase of data amount and data complexity leads human society to the era of big data. In order to survive in the changed environment, corporation management needs to innovate immediately, especially the financial management department, where most data aggregates and gets analyzed. Given...
Proceedings Article

Study on the Regional Green Transformation Model from Innovation Perspective

Chong-Mei Wang
Regional economic development in China has encountered a bottleneck of the different levels of resources and environment, along with the development of urban agglomerations, there have been some lack of coordination problems between the ecological environment and socio-economic development .International...
Proceedings Article

Study on the Influence of Online Merchandise Display on Consumer Product Quality Perception-The Mediating Role of Virtual Tactility

Wei-Ping Yu, Ya-Lan Li, Xu Zu
Based on 2 empirical studies, we explore the influence of two kinds of online clothing presentation manner--“model display” and “fabric swatch presentation” on consumer product quality perception from the virtual tactile perspective, and examine the moderating effect of time distance. In study 1, we...
Proceedings Article

Situation Analysis and Countermeasure of Environmental Accounting Disclosure in Listed State-owned Steel Enterprises

Lin Chen
With the rapid development of economy, the social demand for resources is increasing, so the environmental pollution is becoming more and more serious, and Eco-issues has become the focus of national attention from all walks of life. Through collecting the annual report and the disclosure of social responsibility...
Proceedings Article

The Problems and Countermeasures of Small & Medium-sized Enterprises’ Accounting Information using the Cloud Computing Model

Dong-Dong Weng, Yao-Xiang Bi, Xiao-Fang Wang
Cloud computing, as a new software model, has properties of powerful computing, flexible service mechanism, and costing little, etc, which has positive effects on data management for SMEs accounting information in many ways. However, SMEs will inevitably encounter obstacles in its accounting information...
Proceedings Article

The Research on the Mode and Advantages of Applying Cloud Computing in China’s SMEs Accounting Information

Dong-Dong Weng, Xiao-Fang Wang, Yao-Xiang Bi
Cloud computing, as a emerging calculation mode and service pattern, brings infinite reverie for developing Accounting Information. This paper, in a setting of big data era ,analyzes the present development status of China’s SMEs accounting information, indicates many issues that may be encountered during...
Proceedings Article

A Study on Port Logistics Supply Chain and Its Flexibility Operation Mechanism in Guangxi Beibu Gulf Based on the Fourth Generation Port Theory

Lan Shi
The research of port logistics supply chain has become a hot and key point in the research of port logistics problem. From the existing research results at home and abroad, the port supply chain research has brought to the attention of many people, and has made some achievements, but the research mainly...
Proceedings Article

Reform Trend and Evaluation of Financial Regulation in Post-crisis Era: Discussing the Necessity of Establishing a Macro-prudential Supervision System

Jing-Yu Qi
In the context of 2008 financial crisis, the impact on the global economy and finance continues. The paper points out that it is necessary to establish a prudential supervision system for macro-finance through analyzing the financial regulatory reforms of world's major economies. And, it also analyzes...
Proceedings Article

Policy Evaluation on Regional Emission Trade Market-A Simulation Analysis

Jun Zeng, Ming Zhou, Yan-Chun Pan, Mei-Rong Zhou, Ruo-Nan Sun
With greatly enhanced economic development and human material, social development and the contradiction between the human bearing capacities of the environment is increasingly highlighted, in response to dramatic changes in climate, various countries have proposed a series of controlling greenhouse gas...
Proceedings Article

Business Ethics in Contemporary China: Key Issues and Solutions

Hong-Ye Liu, Xiao-Wen Jie
Ethical behavior is essential for long- term business success. This article examines some ethical issues that emerged from business in the context of China’s transition economy. Four key issues – consumer’s rights, safety in workplace, environmental pollution, and corporate social responsibility – are...
Proceedings Article

Study on Voluntary Information Disclosure and Stock Price Synchronicity: Evidence from Chinese Listed Companies

Ben-Zhao Zhang, Sheng-Jie Niu
This paper uses Shanghai and Shenzhen 300 index constituent stocks to analyze the effect of the degree of voluntary information disclosure on Chinese stock price synchronicity from two dimensions: quantity and quality. Meanwhile, this paper discusses how the changes in accounting rules influence the...
Proceedings Article

Teamwork Management of College Students’ Association-Taking China West Normal University as an Example

Yong Tang
In recent years, teamwork is the management mode which is valued most in management field. On the one hand, implementing the teamwork management in students organizations is to promote the efficient operation of the students’ association, and to play the educational function of Students Association preferably;...
Proceedings Article

The Evaluation on the Innovation in Service of China’s Listed Commercial Banks

Ying-Fen Zhou, Ming Xu
An evaluation index system of China’s listed commercial banks’ service innovation has been set up in this paper. The Analytic Hierarchy Process is introduced to evaluate them in three areas, i.e. the innovation input, innovation output and innovation environment. In this study, the related indicator...
Proceedings Article

Management Innovation for SMEs Based on Internet Thinking

Li-Hua Wang
Based on the impact of existing Internet thinking, analyzing the current development of SMEs, the enterprise proposed to adapt to future innovation and social development must be managed. Through literature retrieval methods, management innovation analyzed from five aspects, while the value of a user-centric...
Proceedings Article

How Does Cooperative Willingness Affect Innovation Achievements Transformation of University-industry Collaboration

Meng-Xue Qiao, Yun-Mei Li
In order to encourage independent innovation and promote transformation of development relying on the progress of science and technology, the model of the university-industry collaboration has gradually become the mutual recognition. As a result, the willingness of collaboration has reached unprecedented...
Proceedings Article

The Empirical Analysis on the Effect of Information Service for Developing Modern Agriculture

Ying Liu, Qian Wu
Based on the interactive-relationship analysis of Chinese information services and the development of modern agriculture, the paper uses the Eviews6.0 to empirically analyze the effect of information services in modern agriculture. The result turns out that information services have a huge promoted impact...
Proceedings Article

A Study on Practical Teaching System of Business Administration Major

Shu-Juan Yu
The aim of practical teaching is to let the students be exposed to the practical working environment and realistic issues as soon as possible, to build management awareness, which is an essential condition of cultivating working capability during vocational education. As a major relatively strong in...
Proceedings Article

Discussion about the Application of MOOC in Engineering Education

Ying-Yan Luan, Rui He, Dai Gao
As a popular teaching method, the advantages and disadvantages of Massive Open Online Courses (MOOC) are analyzed in this paper. It is dedicated that MOOC could bring the reformation to higher education instead of taking the place of universities. The knowledge hierarchy and structure characteristics...
Proceedings Article

Evaluating Service Quality in Official Vehicle Management

Ji-Chuan Quan, Bing Wang, Yong Liu
The SERVQUAL model generated from service industries is an effective evaluation model about service quality in the business field. But its application in other fields is to be researched and validated. The development, concept and characteristics of SERVQUAL model are analyzed. According to service characteristics...
Proceedings Article

Abandoning Extensive Management: Meaning and Countermeasures of Delicacy Management for Study Style Construction in China’s Colleges and Universities

Jun Wang
Study style construction has been regarded as the first priority of teaching and management task in the colleges and universities, but it is difficult for China’s colleges to take extensive management to meet the needs of the times. To cultivate high-quality talents, restrain the study style issues caused...
Proceedings Article

Innovative Management of College Students in the New Media Era

Dan Wang
The new media are increasingly affecting and changing college students’ learning, life style and values. The widely use of new media also brings new opportunities and challenges to the management of college students. College student educators should grasp this new opportunity, make full use of the advantages...
Proceedings Article

Models of the Transportation Problem under Carbon Emissions Policies

Li-Ya Su, Bin Xiao
The paper investigates the classical transportation problem under carbon emissions policies (carbon cap, carbon tax, and cap-and-trade). We develop a firm’s optimal total transportation cost formulation which helps the firm to consider the impact of policies and calculate the total transport cost. We...
Proceedings Article

Collectivism and Organizational Citizenship Behavior

Zhan-Fang Sun
Present studies on Organizational Citizenship Behavior (OCB) have expanded substantially in contents of society and culture. Collectivism may affect One’s Self-Control and self –enhancement. This Paper compared the common points and differences between concepts and dimensions of OCB in the west countries...
Proceedings Article

Enhancing the Cultural Soft Power, Building a Strong Cultural Province

Zhen-Gang Li, Na Li
Cultural soft power is an important part of the city's comprehensive strength; Hebei Province is a big province of cultural resources, having made considerable progress in cultural construction. But some problems still exist, the construction of cultural province must be based on the situation of Hebei...
Proceedings Article

Experimental Research about Learning in Inductive Game Theory

Yu Wang, Ming-Sheng Chen, Xiao Han, Fei-Na Yu
In this article we expect to research how do players who are incompletely informed learn about the game from the perspective of experiment. We find that players can form and update their personal views about the rules of the game through interactions and then often choose the best replying strategy according...
Proceedings Article

An Analysis of Training Objectives of Agricultural Foreign Trade Talented Translators

Qi Xiong, Yun-Fei Ma
Agriculture is the fundamental of a country. The stability and prosperity of the whole country depend much on the development of agriculture, the construction of the countryside and the happiness of the farmers. With the deepening of reform and opening up and acceleration of economic globalization, the...
Proceedings Article

Management Information System of Early Warning for Dump Landslide in Opencast Mines

Zhen-Hua Xie, Ran-Yi Xie, Xiao-Yue Lu
As one of the major disasters of opencast mines, landslides not only directly affect mine production safety and economic benefits, but also cause a lot of casualties and property losses. Through analyzing and evaluating the dump landslide danger and the main influencing factors, we proposed the early...
Proceedings Article

‘Made in China’ Does Not Harm the U.S. Economy

Shen-Li Cai
In the news article The Price of ‘Made in China’, Navarro argues against the behavior of purchasing goods from China, complaining that importing Chinese goods does harm to the U.S economy. In this paper, I will argue against Navarro’s statement about the U.S. and China, as to China’s inferior products,...
Proceedings Article

Research on Effective Managing Method of Human Resources Using Value Engineering

Heungjae Cho, Jaeil Park
The effort to reduce the processing cost is required to secure the company's competitiveness. In order to reduce the process cost by reducing the work generated in the process is a necessary for a method that can be used effectively to personnel. In this study, by confirming the similarity and the location...
Proceedings Article

Design for Standardization for Work

Li Pan, Jaeil Park
The standard work (SW) is very important part of management efficiency and cost in aluminum Wheel process. There are many methods of standard work of aluminum wheel process in the world. So we have studied differences of standardization for work. The main goal of this study is to make people in aluminum...
Proceedings Article

Research on IoT-based Manufacturing Plant Design Models and Sensor DATA Middleware with Event-condition-action

Kyunghoon Jang, Jaeil Park
By having the ICT technology development, the sensor based IoT technology is having attention. And there are a lot of research activities to strengthen each company’s competitiveness applying to each manufacturing sites. Therefore, in this research, we suggest the IoT manufacturing site platform to apply...
Proceedings Article

Enterprise Quality Cost Research Based on Activity-based Costing

Chun-Li Li, Hu-Sheng Lu
The application of activity-based costing in the accounting of quality cost has solved the problems that exist in the traditional quality cost accounting; the enterprise of rare earth is used as the research object in the paper and the activity quality cost model is constructed, the quality costs of...
Proceedings Article

Theory of Construction of Chinese Administrative Hearing System in Colleges and Universities

Hui-Hua Zhang
With promoting the strategy of ruling by law in an all-round manner, the Chinese college teachers and students’ increased awareness of safeguarding their rights, the internal management in the higher learning institutions is receiving more and more attention from internal teachers, students, staff and...
Proceedings Article

Research on Improvement Process through Strategy Management Analysis in Medium and Small-sized Manufacturing Enterprises-Focus on Brick Manufacturing Company in Rep. of Korea

Moon-Ho Jung, Jaeil Park
A manufacturing company should recognize of problem, warning, supplementation and etc. for development and continue it. The various factors are indicated with financial statements as balance sheet, income statement, cash flow and etc. of a company in terms of past, present and future. In particular,...
Proceedings Article

On the Hearing and Remedy Approaches of China's University Management

Hui-Hua Zhang
As the internal management reforms of Chinese universities are increasingly deepened, the hearing system of Chinese university management will be surely strengthened and perfected. Meanwhile, through the unobstructed remedy approach, the hearing system of teacher and student management will play a more...