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Proceedings Article
The Practical Research of Situational Simulation Teaching Method in the Course of Customer Relation Management
Mei Zhao, Xinggui Liu
The purpose of this article is to explore the implementation steps, effects and problems of scenario simulation teaching method in the course of Customer Relationship Management, so as to provide a new mode and method for the teaching of e-commerce and other specialties. Through the research, the following...
Proceedings Article
Flipped Classroom and Its Impacts on College Courses Teaching
Lizhi Kong, Suolan Liu
The traditional teaching mode is mainly based on teaching knowledge in the form of class-based system. Flipped classroom is a transformation of traditional classroom teaching. Such teaching organizational forms with the traditional system of class instruction and academic system have different ideas...
Proceedings Article
An Open Experimental Platform for Cultivating Innovative Network Talents
Fang Fang, Xinge Luo
In the face of a new generation of Internet-evolving technologies and applications, universities need to cultivate innovative network talents. In order to promote the innovation of network technology, we established an open experimental teaching platform for cultivating innovative network talents. We...
Proceedings Article
TopSeer: A Novel Scholar Search Engine based on Community Detection in Citation Network
Ming Zhong, Cao Zhong, Jinghua
There has been considerable interest in development of scholar search engines. A disadvantage of current scholar search engines is that they have not explored the relationship among theses fully. A novel scholar search engine is proposed here to fill this gap, which can detect different topics hidden...
Proceedings Article
Teaching modes’ reform study in univer-sities under the background of New media
Xin Wang, Ming Tian, Lijuan Yuan
Along with the network, mobile phone, mobile television and other new media’s development as well as the popularization and extensive application, college education and the major reform of teaching methods must be caused. However, if college teaching ideas don’t renew, teaching modes don’t change, curriculum...
Proceedings Article
Application of Vertical Greening in Urban Landscape: A Case Study of Xi’an*
Lu Han
Vertical greening is a relatively new form of greening in today’s cities, and it is an inevitable trend in urban development. With the rapid development of Xi’an in recent years, compared with ground greening, vertical greening is also an indispensable part of the entire urban landscape. This paper takes...
Proceedings Article
Measurement of the Intensity of the Creative Works while RnD Projects are Carrying Out, on the Fuzzy Expert Model
V P Koretskiy, R A Galiakhmetov
The article describes fuzzy logic approach and theory of complexity in term of work measurement for brain- creative work bound to research and development intensity to be estimated. The idea that the intensity of the creative- and brain-work can be estimated through its product complexity is put forward....
Proceedings Article
Transformation of Social Deviations of Teenagers in the Conditions of Digitalization of Modern Society
V.I. Rodionova, L.A. Shvachkina, V.K. Bilovus
This article discusses the specifics of the impact of digitalization on the state of teenagers social deviations in modern society. The characteristic features of adolescent behavior are analyzed taking into account the age-specific features of the course of socialization of this age cohort. The necessity...
Proceedings Article
Chinese STEM College Students’ Perceptions on Public English Courses and Professional English Courses: An In-Depth Interview Study
Xiaoyi Bing, Huizhe Su
China is facing an alternative international environment with fierce competition specifically in the STEM fields. Chinese citizens’ ability to effectively use English is vital for China to succeed in participation in all international STEM-related activities. College English education in China is thus...
Proceedings Article
Elements of News Value in the New Media Era
Tang Lijing
News value refers to that news can meet the audience’s cognitive needs for objective reality. Novelty, salience, importance, proximity and interest are the five elements of news value. In the era of new media, with the increase of information dissemination platforms, Such as Weibo, Wechat and Douyin...
Proceedings Article
Bridging scientists with breakthrough innovation in enterprises
Weian Du, Jichao Chen
It is an inherent requirement for the high quality development of Chinese science and technology industry to promote the breakthrough innovation of enterprises and eliminate the threat of “bottleneck” technology. This paper focuses on the key minority human capital that promotes radical innovation in...
Proceedings Article
The Impact of New Media Communication on Different Groups of People-Take TikTok as an Example
Xinyue Liao
With the development of the Internet, it is an inevitable result that TikTok has become more and more famous. And it has an inevitable connection with business. As a short video platform, TikTok has countless e-commerce opportunities and consumers. Starting from the impact of TikTok on merchants and...
Proceedings Article
The middle landscape of urban and rural culture: The Dietary Life and Its Value Inspiration in Chinese Rural Short Videos
Zehua Fang
With the help of food as a medium, Chinese rural short videos have opened up new possibilities for equal dialogue and integration between urban and rural cultures through daily aesthetics, ritual and music banquets, and the reconstruction of the culinary landscape. They have also enabled rural culture...
Proceedings Article
Exploring the Challenges and Paths of Teachers’ Information Competence Development in the Context of Online Education
Xinjie Xu
With the prevalence of “Internet+” and the impact of the new pneumonia epidemic, online education has gradually become an important part of the education market. However, at the same time, many teachers are facing challenges such as unclear awareness of role change, low level of information literacy...
Proceedings Article
A Review of Recent Methods for Traffic Prediction with Few Data
Zhaowei Huang
Predicting traffic accurately is very important for building smart cities. But the deep learning models that achieve state-of-the-art performance today—especially graph neural networks (GNNs)—require massive amounts of past data. This is a problem in new urban areas or on roads that have recently been...
Proceedings Article
Empirical Study of Hedonic and Utilitarian Attitudes toward Network Consumption
Hailin Su, Dake Qian, Fang Fang, Kai-li Yu
Due to the rise of the network society, consumption structure has consequently changed. The network consumption as a new consumption pattern became popular in the world. This paper did a creative research about the impact of hedonic and utilitarian attitudes of the consumer taking the network as consumer...
Proceedings Article
Analysis and Research of Mooring System
Jiahui Fan
In this paper, the original mooring system is optimized and improved under the condition of considering the water flow and water depth . The whole system is divided into a buoy system and a mooring system. For the buoy system, the moment of gravity of the buoy at the mean sea level is analyzed. For mooring...
Series: Advances in Engineering Research
Proceedings Article
Research on the evaluation model and method of Smart city in small and medium sized cities
Yaqing QI
This paper from the wisdom of urban construction and management to help managers of small and medium-sized cities that lack of expert resources to better grasp the wisdom of urban construction, study the advantages and shortcomings of analytic hierarchy process in the evaluation of Smart City, determine...
Proceedings Article
Research on Development Track of Computer Music and the Influences on Musical Creation
Sui Wu
In this paper, we conduct research on the development track of the computer music and the influences on musical creation. With the advent of the new era of digital music, new music through also started the personal computer revolution. We only have one computer can onto the road of their own music and...
Proceedings Article
Research on curriculum teaching reform in colleges and universities under the background of "Internet+"
Hong Zheng, Kai Li, Tianyu Zhu
in the era of "Internet +", the rapid development of information network technology has brought new challenges to curriculum teaching and new requirements for talent training. As the front line of cultivating new talents, colleges and universities should actively respond to the changes brought by the...
Proceedings Article
A Review on the Influencing Factors of College Students’ Mental Help-Seeking Behaviors
Nan Wu
College students’ mental health problems become a popular topic in higher education these days. Professional mental help-seeking behaviors are significant to college students’ mental health. There are many existing pieces of research about influencing factors on college students’ mental help-seeking...
Series: Advances in Engineering Research
Proceedings Article
The Relationship Between New Student Selection Tests and Learning Achievement at the Vocational Program
Suprapto, Wahyu Dwi Mulyono
The new student admission selection test is the basis for determining the acceptance of prospective students in higher education. The selection test for new admissions generally consists of a basic ability test (TKD) and a test of academic ability and potential (TKPA). This study aims to analyze the...
Proceedings Article
Design and Application of Online Teaching System for Higher Vocational Mental Health Education Based on Web
Xiaoyu Sun
Mental health education course is an important measure for higher vocational colleges to carry out quality education and practice the concept of “three-round education”. The traditional teaching mode has some shortcomings, such as low attention, fixed teaching form, lagging teaching content and lack...
Proceedings Article
The Impact of Co-Branding on Longtime Customer Loyalty
Hexiang Jia
In recent years, co branded products have become an important sales strategy adopted by many brands, and their influence has even been exaggeratedly compared to the existence of “traffic rules” by some people, emphasizing their popularity and indispensability. Co branded products, with their unique charm,...
Proceedings Article
A new fuzzy reasoning method based on the use of the Choquet integral
José Antonio Sanz Delgado, Carlos Lopez-Molina, Juan Cerrón, Radko Mesiar, Humberto Bustince
In this work we use the Choquet integral as an aggregation function and we apply it in the fuzzy reasoning method of fuzzy rule-based classification systems. We study the behaviour of several fuzzy measures and we propose a genetic learning method of an appropriate fuzzy measure to model the interaction...
Series: Advances in Engineering Research
Proceedings Article
Synergistic Dispatching Model of Power Source and Electric Network Considering Transmission – Distribution Connection Topology Optimization
Huadong Li, Jiayin Jiang, Si Yang, Wenbo Li, Zhi Li, Ming Li
For the large-scale integration of renewable generation into power grid and strengthening of active load regulation ability, the power transmission and distribution network coupling has become closer, and the contradiction between the source and network has been more prominent, which has brought new...
Proceedings Article
The Teaching System Practical Research on Theory and Exercise Integration
Jiang Fangchun, Lu Yunfan, Zhu Zhenjia
Theory and exercise integrated teaching is a new teaching mode in vocational education institutes at present. From the aspects of teaching objective definition, teaching platform construction, teaching organization design and student assessment, this paper used MOOCs and SPOCs philosophy carried out...
Proceedings Article
The application of Chinese ink painting in the modern clothing
Shuli Wen
In pluralism, the era of globalization, clothing has become an international fashion with Chinese elements should not be neglected scenery, how to use ink painting in the dress designing, make the Chinese culture can lead the world, become a problem now in urgent need of research. Chinese ink painting...
Proceedings Article
Extreme Value Scenario Tree Generation Approaches
Li Yang, Weize Wang
In actual investment decision activity, investors are usually risk averse and always pay more attention to the tail characteristic of the loss distribution. However, the tail matching effect is not considered in existing scenario tree generation approaches. In light of this phenomenon, a new extreme...
Proceedings Article
The research of an AOP-based approach to the detection and defense of SQL injection attack
Wang Qing, Chengwan He
As the availability of web application services grows, we are witnessing an increase in the number and sophistication of attacks that target them. The SQL injection attack has been the most dangerous way of web-based attacks. In this paper, according to the characteristics of the SQLIAs, we presented...
Series: Advances in Engineering Research
Proceedings Article
Early age performance evaluation of new-anti cracking functional materials of concrete on member scale
Ting Yao, Yujiang Wang, Qian Tian, Wen Xu
Early deformation cracking is a widespread problem in base concrete walls of high-rise building. In the view of material to solve concrete cracking at early age, new-anti cracking functional materials make it by reducing shrinkage and regulating hydration heat. In this paper, several groups of concrete...
Proceedings Article
Institutional transformation of households in the epoch of new industrialisation
Ekaterina Zaitseva, Galina Bannykh, Svetlana Kostina
The purpose of the research is to analyse the trends of changing the institute of a houshold under the influence of new industrialisation processes using the example of Russian society. Currently, changes in housholds have become a source of irreversible social transformations in industrialized countries....
Proceedings Article
Sociological study of deviant behavior of homeless people in Russia
Igor Yurasov, Vera Batova, Vladimir Roganov, Dmitry Petrov, Marina Chircina
One of the major problems of modern society is the deformation of the social structure. Social movement in terms of marginal situations ‘transitional’ creates marginal transitional status (positions), which are the determining factors of the marginal state, consciousness, and the behaviors of individuals...
Proceedings Article
Development of a regional innovative system based on "Triple Spiral" model
Galina Burdakova, Anton Byankin, Tamara Kuladzhi
Creation of a regional innovative system, which introduces a mechanism of technological entrepreneurship, is particularly topical for the Russian Far East. In the present context the traditional views on formation of the regional innovative systems are subject to review. Most efficiently this process...
Proceedings Article
Strategies to Boost the Moral Construction of Chinese Citizens in the Process of Basic Modernization
Xiangyong Dong
The basic realization of modernization on the basis of building a moderately well-off society in an all-round way is a significant stage of the modernization development of Chinese society. In the stage with distinctive features of the times, extremely targeted planning on the corresponding strategy...
Series: Advances in Engineering Research
Proceedings Article
Improving Technology of Biscuit Semi-Finished Products Using Pumpkin Derived Products
Irina Alekseevna Timoshenkova, Elena Vladimirovna Moscvicheva, Maya Vladimirovna Bernavskaya, Dariya Alekseevna Chernikova, Yekaterina Yurievna Fedinishina
A possibility and expediency of pumpkin seeds flour utilization for production of biscuit semi-finished product was studied; the influence of the flour on consumer properties of the product was investigated. Studies were conducted on organoleptic and physicochemical indicators of the finished biscuit...
Proceedings Article
System Design and Control Research for New Quadrotor Searching and Saving Aircraft
Qi Wang, Mingxin Yuan, Peng Zhang, Fei Cheng, Yuqiang Cao
In order to realize on-side rescue after destructive natural devastation or biological and chemical contamination, a new quadrotor aircraft is designed, which can fly into some dangerous areas to detect and search. This system is consist of controller, gesture detection, quadrotor motor and drive, wireless...
Proceedings Article
Research on the Industrial Competitiveness of Service Outsourcing Industry in Hangzhou
Wang Zongguang, Li Xinrui
In recent years, with the acceleration of the international industrial transfer, service trade increasingly rises, the Hangzhou service outsourcing market has resulted in new growth opportunities. This paper uses relevant theories and empirical research to construct the evaluation system: Firstly, we...
Proceedings Article
Research on Business Model Innovation of Electric Vehicle Industry
Taking Tesla as an Example
Zhou Huang
With the increasing challenges of global energy shortage, environmental pollution and driving safety, the global automobile industry is developing in the direction of new energy, intelligence, networking and sharing. Based on both energy security and ecological environment, China has taken the new energy...
Proceedings Article
On the Blended Learning Mode of College Physical Education Under the Background of “Internet+”
Yanhua Tang
In recent years, online teaching has become the normal form of college physical education, and the blended learning model that combines online and offline is a new teaching model that adapts to the current environment. The coordination of multiple methods of college physical education teaching under...
Proceedings Article
Semantic Annotation and Spatio-Temporal Search of Open Datasets
Xiaofeng Yan, Jun Zhai, Yalin Zhou, Jia Chen
In today’s big data era with the rapid development of the Internet, information and data are exploding, and this huge amount of data is available for us to process and use. There are 193 local government data open platforms in China, and the number of open datasets has reached more than 300,000. Reuse...
Series: Advances in Engineering Research
Proceedings Article
Research on application of steel-plastic composite template
Mocheng Yi, Jingkun Li, Zhenhai Tian, Lin Wang, Bin Luo
As an energy-saving high-tech green and environmental-friendly product, the steel-plastic combined template is in line with the industrial policy guidance of “replacing wood with plastic and steel with plastic”. It is another new generation product after the wooden template, the combined steel template,...
Proceedings Article
Proposals to Improve the Anti-Monopoly Public Litigation Regime in China
Xinyang Wang
The revision of the Anti-Monopoly Law marks a significant transformation in the public enforcement mechanism. This article introduces the evolution of the public interest litigation system and analyzes the necessity of civil anti-monopoly public interest litigation by the procuratorate. Although it provides...
Proceedings Article
An improved Fixed Step-size Adams Method Based On Taylor Extrapolation
Ai-lin He, Kai Xu, Hailiang Yang, Kai Bao
As to the numerical solution of ordinary differential equations, this paper introduces a new technique to improve the precision of the PECE form of the Adams method, which calculates the estimation of the local truncation error in every single integral step by using Taylor extrapolation. Through proper...
Proceedings Article
The Revelation of the TAPs on Translation and Interpretation Teaching
Zhang Chi
TAPs (Think aloud Protocols) is one of the commonly used methods for collecting data in psychology and cognitive science research. It has been widely used in foreign language teaching research in recent years. Based on the application of TAPs in translation studies, this paper explores the revelation...
Proceedings Article
Improving the Methods of Real Estate Operation Based on BIM-Technologies
V.Yu. Konyukhov, E.A. Radionova, R.S. Zott, P.N. Konovalov
The article describes the possibilities of using BIM technologies, and problems that can be solved using this technology. In addition, the authors analyze the effectiveness of this technology through the example of the experience of other countries. BIM (Building Information Modeling) is a new approach...
Proceedings Article
Research on the Role and Status of the Library in the All-out, Thorough, and All-round Education Mechanism Taking Zhuhai College of Jilin University as an Example
Yuan Gao
The foundation of colleges and universities is strengthening moral education and cultivating people. Library, as the one affecting all academic circles from ancient times to the present, is an important part of colleges and universities. In the context of the new era, it has practical significance and...
Proceedings Article
The application prospect of virtual reality technology in recruitment interview
Dangui Chen
By providing a high-fidelity business scenario, and combining with the traditional interview, Virtual Reality technology is able to build the interview environment which includes virtual interviewers、virtual scenes and avatar of interviewee, so as to enhance the interviewing experience and hiring level....
Proceedings Article
Exploration on the Coupling Construction Mechanism and Evaluation Model Between Professional and Industrial Clusters in Universities
Mei Chiao Lai, Wu Der Tsay, Yan Lin
This paper aims to analyze professional cluster construction mechanism and the construction of evaluation system under the application-oriented transformation of universities. The structure of this paper is based on the international education certification standards, including the exploration of curriculum...
Proceedings Article
A novel improved fuzzy support vector machine based stock price trend forecast model
Shuheng Wang, Guohao Li, Yifan Bao
Application of fuzzy support vector machine in stock price forecast. Support vector machine is a new type of machine learning method proposed in 1990s. It can deal with classification and regression problems very successfully. Due to the excellent learning performance of support vector machine, the technology...