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206864 articles
Proceedings Article
Product Quality and Advertisement Effects on Purchasing Decision Considering to Brand Image
Hapsari Shinta Citra Puspita Dewi, Jun Surjanti, Sri Setyo Iriani
This study aims to examine the effect of product quality and advertisement on customer’s purchasing decision considering to brand image as an intervening variable for dines and restaurants having negative-connoted names in Surabaya. It was qualitative research conducted into two stages; first was by...
Proceedings Article
Inheritance and Teaching Research of Folk Music in Contemporary Education
QiaoWei Li, Tianhui Zhang
National music is the treasure of national culture in China, which also is one of the spiritual motive forces of Chinese nation's continual development. As an important field of national music culture, school education must seek a new orientation in the music education of current multicultural world....
Series: Advances in Engineering Research
Proceedings Article
Multiple Anti-submarine Helicopters' Cooperative Front Submarine Detecting Research
Xinshu Li, Weibo Li, Zhongyang Mao, Yang Zhang
This paper is aiming at solving the problem of front submarine detecting combat of multiple ship-borne anti-submarine helicopters in the process of naval warship formation. By analyzing the launch range of submarine-launched torpedo, torpedo attack launch position models are established under two conditions...
Proceedings Article
A Linguistic Decision Model for Promotion Mix Management Based on Genetic Algorithms
Xihui Li, Zheng Pei, Hua Zhao
As we know, promotion activities are very important marketing tools. As a result of this fact, the selection of activities is an important decision. In this paper, from the viewpoint of satisfaction degree and total expense amount, we design a reasonable evaluation function, and use genetic algorithms...
Proceedings Article
Management Strategy Islamic Religious Education Teacher in the Development of Student Morality
Abdul Rauf
This research is motivated by a phenomenon of student delinquency that has lately become increasingly worrying, such as: inter-student brawls, free association among adolescents, drug abuse and so on, from which teachers, especially Islamic religious education teachers have a duty and role to improve...
Proceedings Article
SWOT Analysis and Strategic Choice of Alibaba Group’s Acquisition of Lazada
Joey Zhu
Globalization has fueled the development of the Internet, thus enabling the rapid development of e-commerce industry. As an emerging industry, its development has greatly changed the way people consume and brought convenience to trade. At the beginning of the 21st century, transnational mergers and acquisitions...
Proceedings Article
Practice of Blended Teaching Model of “Financial Management” Course for Non-accounting Majors Undergraduate Teaching
Jing Yu, Kuo-Yan Wang
For better response the tertiary education requirement in China, the “Financial Management” Course of Guangdong University of Petrochemical Technology focuses on strengthening morality education. This study discusses the innovative practice reform of teaching mode and teaching content of “Financial Management”...
Proceedings Article
A Study of College-Enterprise Co-Cultivation of Applied Innovative Talents
Bangjun Chen, Caixia Fan, Xiaowei Chen
Applied innovative talents cultivation is the main goal of colleges' and universities' talent cultivation. From the whole developing process of higher education, it is the inexorable trend that teaching and research development is to cultivate students' applied innovative ability, engineering design...
Proceedings Article
Normal Cloud Distribution probability density fast calculation
Jingfang Wang
Normal cloud model with certainty, uncertainty and change into the stable characteristics in the expression of the knowledge, reflects the basic principle of the nature of species evolution, intelligent control, fuzzy evaluation, and other fields has been applied; Normal cloud distribution of the probability...
Proceedings Article
Chinese Ancient Locks: Shapes, Forms and Cultural Connotations
Guoqing Peng, Fuxing Li, Peng Chen, Yong Cheng
As important objects in Chinese folklore, ancient locks have a long history and close connection with the traditional culture. This article explores the various forms and symbolic meanings contained in Chinese ancient locks, aiming to articulate the cultural connotations shown in them. The different...
Series: Advances in Engineering Research
Proceedings Article
Sedimentation process and mechanism of Cd in Jiaozhou Bay
Dongfang Yang, Zhikang Wang, Chunhua Su, Sixi Zhu, Fengyou Wang
This paper analyzed the content, pollution level and distribution Cd in Jiaozhou Bay based on the investigation data in May, August and November 1979. Results showed that the contents of Cd were 0.01-0.09 g L-1, and were confirm to Grade I in according to National Standard of China for Seawater Quality...
Proceedings Article
Management Inspiration of Adopting Positive and Negative Incentives in Class Management
Ping Tan
Class teachers take responsibilities for daily class affairs. However, they often encounter some tough things in the practice of class management. Coping with the troubles is related to class unity and the image of class teachers. There are some students who make troubles for class teachers and they...
Proceedings Article
Analysis On The Future Development Of Cloud Education
Liucheng Zhang
This This paper begins with an overview of the cloud education historical basis and composition, and the cloud education development present situation has carried on the analysis and explore our country in the field of education of cloud computing applications and the ways and our cloud education market,...
Series: Advances in Engineering Research
Proceedings Article
Parameter optimization of LS-SVM base on PSO prediction of field intensity in mine tunnel
Xunhong Li, Jinli Wu
The least squares support vector machines to solve small sample, nonlinear show some advantages, is very suitable for prediction of complex field intensity in mine tunnel , but the choice of kernel function and parameters for predicting the results have greater impact .PSO optimizing LSSVM parameters...
Proceedings Article
Identification Of Seed Users Via Short Messages Based On Hadoop
Shicheng Gan, Pingjian Zhang
Short messages are an important part of social media network. Much work has been devoted to mining useful information and knowledge from short messages via classification and clustering approaches. However, in many situations, it is vital to identify some influential users whose messages will result...
Proceedings Article
Research and Design of Indoor Environment Monitoring System
Jie Huang
In order to monitor and control the indoor harmful gas content and indoor air quality timely and accurately, an indoor environment monitoring system was studied and designed by Zigbee wireless communication technology and GSM technology. The content of formaldehyde, gas and natural gas can be monitored...
Proceedings Article
Discussion on the Function and Meaning of Music Education Website
Yingqi Liu
The human civilization is developed based on the development of information technology, thus the transformation of technique and dissemination carriers such as the emergence and spread of printing can promote the development of education carrier. With the rapid development of modern science and technology,...
Proceedings Article
Study on the Reform of Talent Training Mode of Vehicle Engineering in Application-oriented Undergraduate Universities Based on OBE Concept Taking the Vehicle Engineering Majors in Nantong Institute of Technology as an Example
Xingfeng Mao, Ying Luo, Zhaona Lu, Jianfeng Zhang
Outcome-based Education (OBE) is a kind of education-oriented concept based on learning output, which is the mainstream trend of current engineering education, especially suitable for the cultivation of application-oriented talents. Nantong Institute of Technology introduced the concept of OBE into the...
Proceedings Article
Aleksey Khomyakov, a "Christian Philosopher"
Vladimir Belov, Julia Karagod
This article explores the philosophical concept of Alexey Khomyakov as the first systematic attempt to create an Orthodox-based Christian philosophy. The Russian thinker managed to get in the presentation of his religious and philosophical views between the Scylla of apologetics of the Orthodox Faith...
Proceedings Article
On Interpretations of the Logical Relationship between the Chinese Dream and Socialist Core Values
Liang Jing
Ideals, goals and values of the Chinese dream are consistent with the value norms, moral standards and beliefs of socialist core values in the state, society and individuals. The realization of the Chinese dream is the materialization of socialist core values by constant practice and exploration, while...
Proceedings Article
The Passive Location of Emitter based on Fuzzy Method
Wanli Xu, Zhun Liu, Huiyu Nie
The Passive Location of Emitter based on Fuzzy Method.[Purpose] The use of passive observation station to achieve the precise location has been an important topic of monitoring the electromagnetic spectrum resources and the environment. In order to locate the emitter accurately, a new method called fuzzy...
Proceedings Article
Design and Realization of Industrial Control System Serial Communication Based onVB and Mitsubishi Programming Interface Protocol
Xiao-hua Sun, Fu-shun Wang
By analyzing the current serial communication, used in a popular monitor system composed of PC, GOT and PLC, introduced a new design and implementation plan of serial communication based on Vb and Programming Interface Protocol. System achieved the efficient, stable and reliable communication under simple...
Proceedings Article
Planned Impulse Consumption in Live Streaming E-commerce——Evidence from Tiktok
Abigail Xi Chen
Due to the epidemic, many brands began to sell goods live on platforms such as Tiktok, Kwai and Taobao. Based on the sales data of Tiktok in the second quarter of 2022 collected by Huitun network, this paper made regression analysis to exam the relationship between consumers' behaviors, their plans...
Proceedings Article
Marketing Strategies of Luxury Brands in Chinese Market
Jiao Hong
Under the dual pressure of the poor macro consumption situation and the "flight" of domestic consumption capacity to overseas, major luxury brands also have a sense of crisis. In order to consolidate the existing consumer groups and attract more new consumers in Chinese market. These valuable...
Proceedings Article
Wife’s Perception of Intimacy in Marriage after having Children
Margareta Margareta, Widya Risnawaty
Intimacy is one of the most important aspect in marriage. There are seven types of intimacy namely emotional intimacy, social intimacy, intellectual intimacy, sexual intimacy, spiritual intimacy, recreational intimacy, and aesthetic intimacy. From the existing phenomena, it is seen that there are many...
Proceedings Article
US-China Trade Conflict and the Dynamics of Chinese Semiconductor Companies’ Stock Prices
Yihan Wang
Beginning in the spring of 2018, the U.S.-China trade conflict officially began. This paper focuses on the impact of several U.S. tariff increases on China on Chinese exports in this context. As the U.S. stopped supplying chips to China and clamped down on Chinese semiconductor industry sales in the...
Series: Advances in Engineering Research
Proceedings Article
Analysis and design of a micro electromagnetic vibration energy harvester
Xiongshi Wang, Binzhen Zhang, Junping Duan, Suping Xu
At present the commonly used energy harvesters have characteristics of low harvester efficiency and short life. This paper presents a micro-energy harvester, the microstructure and collection system are combined to improve the energy efficiency, and optimize the structural parameters to realize the prolongation...
Series: Advances in Engineering Research
Proceedings Article
Analysis of resistant-bias loading of 12,000KN fine-blanking press frame
Lingling Zhu, Chundong Zhu, Rui Xiong
For the 12,000KN fine-blanking machine’s complexity, instantaneous, heavy stress conditions and fine-blanking die’s high-precision, which puts forward a high stiffness requirement of the equipment, the structure of fine-blanking press frame was designed, and its finite element analysis model was established....
Series: Advances in Engineering Research
Proceedings Article
Analysis of Clearance Volume’s Influence on Expansion Process of Reciprocating Compressor based on Matlab/Simulink
Jixiang Wang, YongSheng Su
Mathematical model and boundary conditions of expansion process are established. The method of modeling expansion process with Simulink and its simulation is discussed. By using IIZA-1.5/8compressor as research subject, the models with an easily operable interface is built and extract the clearance volume’s...
Series: Advances in Engineering Research
Proceedings Article
Application of Fuzzy PID in Coordinated Control Object of Supercritical Unit
Lincang Ju, Guanggang Shang, Yanggen Shi, Lei Wan
Based on the model of coordinated control object, this paper firstly eliminates the strong coupling between the input and output variables using feedforward compensation decoupling method. The fuzzy adaptive PID controller, using the decoupled model, is designed and optimized for the main steam pressure...
Series: Advances in Engineering Research
Proceedings Article
The sustainable development of residential buildings
Lv Peng, Dou Lijun
Based on the analysis of recent years shows that the residential building, now most residential buildings can only use 20-30 years, due to the current housing prices continue to rise, if you have been so it can not keep the building of sustainable development. So whether it is residential buildings or...
Proceedings Article
Flow and Heat Transfer Analysis of an Inlet Guide Vane with Closed-loop Steam Cooling
Siping Zhai, Chao Zhang, Baitao An, Xiaoliang Mao
This paper aims to numerically investigate the overall cooling efficiency of a closed-loop steam cooling scheme with 3 separated cooling circuits designed for an inlet guide vane. Conjugate heat transfer simulation is carried out with the Shear Stress Transport (SST) turbulence model. The result indicates...
Series: Advances in Engineering Research
Proceedings Article
The Structural Characteristics and Planning Strategy of the Urban and Rural Elderly Facility System
Yishan Xu, Dian Zhou, Zhe Li, Jinghua Dai
The paper analyses the construction experience and composition characteristics of Hong Kong elderly service facility system, and summarizes the spatial planning features and development pattern. Combining with the current development in mainland, this article gives suggestion to construct a reasonable...
Series: Advances in Engineering Research
Proceedings Article
An Improved KNN Algorithm for Product Quality and Safety Incident Information Tracking
Yingcheng Xu, Zhongbao Sun, Wei Jiang
In recent years, product quality and safety event shave happened frequently, which poses a threat to the health and property safety of consumers. With the development of the Internet, Web news has become one of the important channels for information release regarding product quality and safety issues....
Proceedings Article
A Conceptual Design Framework for Big Data Based Learning Analysis
Yanlin Zheng, Shigui Ruan, Luyi Li
Beyond clipped or isolated data, big data highlights the integrated and all-around mining of the data related to some subject, which provides an innovative perspective for learning assessment, and big data based learning analytics explores a new approach to learning evaluation and improvement. Key points...
Proceedings Article
Research on the Influence of Ideological and Political Education on the Branding Construction of Private Colleges and Universities
Yiheng Wang
In recent years, with the globalization of economy, the internationalization of education, the increasing popularity of domestic higher education, and the continuous reform of the internal system of private universities, the development of the national education has entered a new normal. School branding...
Series: Advances in Engineering Research
Proceedings Article
The Status, Requirements and Suggestions to the Integration of Transportation Network and New Energy Network
Xianguang Wang, Kechao Sun, Jinping Shang, Zhenguo Liu, Wangyihong Oscar
Green development is an inevitable requirement for Traffic Development Strategy. The deep integration of Transportation Network(TN) and New Energy Network(NEN) would become the main trend in the future. This article focused on the analysis of the integration development of Road Network, Water Transportation...
Proceedings Article
A Routing Algorithm for Wireless Sensor Networks
Fei Du, Jianping Lv
This paper presents a data-aggregation algorithm in the environment of wireless sensor network based on maximum lifetime. In this algorithm, the whole network is constructed into a tree structure with sink being the root of the tree. In the process of data-aggregation tree structure, in order to enable...
Proceedings Article
Review of research on brand identity
Mengzen Li
Brand identity is an important visual representation of an enterprise, which represents the values of an enterprise and is one of the important sources of its core competitiveness. This paper briefly summarizes the definition of brand identity, and classifies brand identity according to different ways,...
Proceedings Article
Training Music Sequencer at the Pare String Ensemble Community
Harpang Yudha Karyawanto, Raden Roro Maha Kalyana Mitta Anggoro, Heri Murbiyantoro, Autar Abdillah, Noordiana Noordiana, Senyum Sadhana
Realm of entertainment music develops along with technological developments, one of which is the use of music sequencers in musical performances. This article discusses the results of developing music production skills through music sequencer training in the Pare String ensemble community. The research...
Proceedings Article
Self-confidence Cultivation in Elementary School Civics Learning
Nadila Ade Yosi, Sutama
This study aims to: 1) develop the concept of cultivating self-confidence in the core activities of civics learning for elementary students; 2) develop self-confidence cultivating groups in the core activities of civics learning for elementary students; 3) develop independent self-confidence exercises...
Proceedings Article
Research on the Way Shakespeare Influenced Modern Theater—Taking the Orphan of Zhao by James Fenton as an Example
Zichang Qiu
As an important part of the world’s drama culture, Shakespeare’s plays have a huge and far-reaching impact on the development of the drama of all countries. It became an important link of culture and communication in the world and a source of inspiration for drama creation. By seeing or reading modern...
Proceedings Article
Android-Based Instructional Media for Case Studies in Environmental Engineering Course
Nur Qudus, Muhammad Yahya, Virgiawan Adi Kristianto, Nurul Yuhanafia
In the world of Education, Covid-19 has become one of the catalysts for innovation. The current demand is for mobile-based technology that facilitates students’ access to learning content. Utilizing a case-based method in education provides students with opportunities to acquire knowledge beyond the...
Proceedings Article
Effectiveness of Online Learning Methods in Indonesian Lessons
Nontje J. Pangemanan, Purnamasari Mokodompit, U. M. Kamajaya Katuuk
In order to better understand the pros and cons of implementing an online curriculum at SMK Negeri 1 Kotamobagu, this study aims to explain the efficacy of online learning techniques for teaching Indonesian language courses. Moreover, explain what has to be changed to make e-learning more efficient....
Proceedings Article
Real-Time Monitoring of Unmanned Substation Based on Audio Recognition
Wenming Cao, Erqian Tang, Guanzheng Tan
To make the unmanned power substation perform independently and efficiently, the theory and structure of a real-time monitoring system based on audio recognition is introduced in this paper. It focuses on the monitoring and identification process of audio data. Firstly the audio signal of substation...
Proceedings Article
To obtain the OWA weighting vector via normal distribution function
Zhiwei Li, Xiyang Yang
The OWA operator is an important assessment method in multiple-attribute decision making. A new model based on the density function of normal distribution is given to assign reasonable weights of OWA operators. Using the orness level as a parameter in this method, one can deduce OWA weights by solving...
Proceedings Article
Analysis on technical feasibility of drug dust recycling in pharmaceutical process
J. F. Zhang, Q. Li, Y.L. Li, X. Liu, L.M. Hou, Z. C. Guo
Drug dust is often produced in pharmaceutical workshop process such as ingredients, grinding, granulating, packaging and tablet. Due to the chaotic spread of dust, workers' health and the safety of the surrounding environment are affected. When the dust concentration reaches a certain value burning explosion...
Series: Advances in Engineering Research
Proceedings Article
Review on the Progress of Plant Immune Polysaccharides
Xuye Liu, Ping Zhao, Songyi Lin
Plant bioactive polysaccharides and the products of organisms are the hot focus of present research. They play various biological roles, one of the most vital of which is enhancing the immunity. Relationship between immune substances and disease has been confirmed through lots of studies. The immune...
Series: Advances in Engineering Research
Proceedings Article
Shelf System Localization Algorithm Research based on RFID Technology
Li Zhu, Jian Lan Liu
With the rapid development of information technology, radio frequency technology application has become an important symbol of intelligence realization. According to the requirements of intelligent bookshelf system, this paper analyzes and designs intelligent bookshelf system structure from two aspects...
Proceedings Article
A Case Study of Experiential Teaching Method in EFL Listening
Dongmei Sheng
The purpose of this paper is to survey the effectiveness of experiential method in EFL listening. One comparative experiment has been conducted between experimental method and the traditional way of single dimensional training. The subjects in the experimental group for the new method are 53 freshmen...