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Proceedings Article
How to Build Brand Equity for the SMEs in the Chinese Catering Industry
Ying Peng, Miao Yu, Jinjing He, Xiyuan Wang, Haixin He
In recent years, the Chinese catering industry develops rapidly and enter a new level with increasing pressure. It is more and more difficult for the small brand to survive in this intensive market. This research aims to give some suggestions and examples about the strategy on building up brand equity...
Series: Advances in Engineering Research
Proceedings Article
Estimation of Gross Regional Product Losses Due to the Influence of Environmental Factors (in the Context of an Industrial Region)
Petr Kosinskiy, Vladimir Merkuryev, A. V. Medvedev
The scientific and methodological study of environmental pollution impacts on the gross regional product generation and the loss in the coal region is presented. Restrictions on the activities of the region's economic agents are given. Statistical data on people health/morbidity are cited. Evaluation...
Proceedings Article
Research on How Public Facilities' Integrity Effects Farmers’ Intention of Living in Centralized Communities--Based on a Study of Six Counties in Shaanxi Province of China
Yuanliang Song, Liuxiao Dong, Guangyang Song
he lack of public facilities constrained farmers to new communities to live together, the construction of public facilities has been producing a significant influence of farmers’ intention of living in centralized communities. In this article, based on date of 1800 questionnaires, we use gray relational...
Proceedings Article
Analysis of Influence of Profits on Employees and Enterprises based on the Reform of the Concept of Human Resource Management of SMEs
Yuchen Zhang, Ze Tian
Due to the particularity of the industry that the information enterprises stay in, it is more important in the talents than other industries. How to optimize the staff management, the reform of concept on human resource management is necessary. But there exists a lot of information enterprises that fall...
Proceedings Article
How Tourism Education Faces The Industrial Revolution 4.0
Woro Priatini
The industrial revolution has gotten into our life. It is important to find out a solution of incompatibility labour with the world of work. The relevance of education and work needs to be adjusted to the development of the era and education science. The tourism department is known to absorb a fairly...
Proceedings Article
On the College Enterprise Education from the Perspective of Community Education
Tianwen Liu, Jingquan Chen
With the rapid development of the enterprise education in universities, it is worth studying how to integrate the enterprise education with community education so as to help people in the communities increase their degree of education. These years have witness diversified integration and exchanges carried...
Proceedings Article
Quantitative Research on Value Added of Production Process Based on Value Chain
Xiaobing Pei, Fangjian Shang
As the market competition becomes fiercer and fiercer, the requirements for the production department are also getting higher and higher. How to identify the value added in the production process and determine the most competitive link in the production process has become one of the most important issues....
Proceedings Article
Analysis of the Connotation of the Ambidexterity strategic Alliance based on a Context Ambidexterity Perspective-Taking “the Accenture-Huawei-SAP Strategic Alliance” as an Example
Yuquan Zuo, Deyun Xiao
In recent years, strategic alliances between companies have become commonplace. However, due to the complexity of the market and multiple conflicts between alliance partners, the development of strategic alliances is in trouble. In the current situation, one of the key of corporate work is how to have...
Proceedings Article
Integrating Chinese Culture into College English Teaching Against the Background of “the Belt and Road Initiatives”
Qingqing Fang
Against the background of “the Belt and Road Initiatives”, college English teaching need to cultivate students’ ability of cross-cultural communication, especially the ability to transmit Chinese culture to foreign countries. However, nowadays most of the college English teaching focuses more on teaching...
Proceedings Article
The Influences of Website Design on Formation of E-Trust, E-Satisfaction and E-Loyalty of Bukalapak.com Consumers: Relationship Marketing Revisited
Hermansyah Andi Wibowo, Fathul Wahid, Nafiudin
The development of online business has encouraged companies to interact intensively with their customers. The website represents a frontline employee who is considered to influence consumer loyalty by its design. Unfortunately, researchers who investigate how the actual role of website design shapes...
Proceedings Article
Muslim Woman's Description in Printed Media Industry in Indonesia: Case: Muslimah Magazine "Noor And Laiqa” Issued in 2015-2016
Afrina Sari
Magazine is a Print Media that is still experiencing significant development in Media Industry. Magazines as a tool Mass communication has the role of educating, entertaining, and persuading audiences, But along with technological developments, print media industry began to retreat. There are some magazines...
Proceedings Article
Relationship of Socioeconomic Status with Exacerbation Frequency among Children with Asthma in Malaysia
Aniza Ismail, Nurmawati Ahmad, Saperi Sulong, Rusdi Abd Rahman
Background: Less than 25% of asthmatic children are well controlled. Little is known about how parental socioeconomic status affects the level of control of their children suffering Asthma. This may contribute to the successfulness of universal coverage. Objective: To determine the relationship of socioeconomic...
Proceedings Article
The Role of Informal Education in Preserving the Culture
Mr. Widodo, A. Putra
The focus of this research is how the pattern of informal educa-tion on family education preserves the art of Karawitan. This study used a case study approach done through several following stages; data collection, data reduction, data presentation and ver-ification, and data conclusion. Meanwhile, to...
Proceedings Article
How Do Effective Digital Marketing and Brand Ambassador Stimulate Purchase Intention Today?
Choirun Nisa, Diesyana Ajeng Pramesti
This study aims to examine and analyse how effective digital marketing and brand ambassadors are in influencing purchase intentions in this digital era today. A quantitative method with a purposive sampling technique applied in this study to 100 respondents. Data testing was performed using multiple...
Proceedings Article
Langsajarot Learning Community as a Response to Local Education Needs in the Pandemic Era
Wahib Ainurofiq, Hermanto, Nurul Ulfah Puji Lestari
During the Covid-19 pandemic era, the world of education experienced a transformation from traditional to digital learning. Not all schools are ready to organize online learning, especially in villages. Langsajarot community in Magersari Village was formed as the response to the local education needs...
Proceedings Article
The Increased Learning Effectiveness Through Strengthening Organizational Climate and Pedagogical Competency
Hendarman, Virni Sahna Saefi, Yuyun E. Patras
This research focussed on how organizational climate and pedagogical competency affect learning effectiveness of government teachers within primary school in the area of the Tanah Sereal sub-district. In this area, it seems that government teachers have yet to make use the two variables in improving...
Proceedings Article
A Review About Sentiment Analysis of Short Texts Based on Machine Learning
Lisheng He
In today’s Internet era, the number of netizens has grown rapidly, which has spawned a large number of comments expressing their own opinions and views. How to extract valuable emotional information from these texts and make use of them is becoming more and more important. Therefore, text sentiment analysis...
Proceedings Article
Meeting Teachers’ and Students’ Needs: Developing a Contextual Teaching-Based Digital Assessment Model to Enhance Higher-Order Thinking Skills (HOTS)
Nina Sofiana, Santi Andriyani, Husni Mubarok, Erna Zumrotun, Shukor Sanim Mohd Fauzi, Mohammad Hafiz Bin Ismail
This study investigates the needs of students and lecturers concerning a digital assessment model designed to enhance Higher-Order Thinking Skills [HOTS] through a Contextual Teaching and Learning [CTL] framework. Addressing gaps in the integration of technology in education, the research explores how...
Proceedings Article
Analysis on the Effect of Green Finance Pilot Zone Policy on Carbon Emission
Mengqi Luo, Ziqi Mu, Yabin Yan, Ziran Zhao
As global climate change continues to intensify, green finance, as an innovative financial tool, plays a crucial role in promoting the transition to a low-carbon economy. At present, in-depth analysis of the impact of green finance reform and innovation pilot zones on reducing carbon emissions has become...
Proceedings Article
The Transmission of US Monetary Policy Shocks to the Brazilian Economy: A SVAR Analysis with Sign Restrictions
Mingjian Yang
This paper examines how changes in US monetary policy affect the Brazilian economy. Utilizing a structural vector autoregressive (SVAR) model with sign restrictions, this study identifies transmission mechanisms, focusing on the impact of changes in the US money supply (M2) on Brazil’s GDP, inflation,...
Proceedings Article
Bridging Classrooms and Communities: How Community Service Mastery Climate Catalyzes Academic Self-Efficacy in Vocational Education
Weiqian Ma, Yuwarat Srisupawong, Ravinder Koul
This study investigates how civic action attitudes, academic mastery climate, and community service mastery climate jointly predict academic and community-service self-efficacy among vocational college students in China (N = 863). Hierarchical regression analyses indicate that civic action attitudes...
Proceedings Article
Understanding Forgiveness in the Lives of Resilience Nurses during Covid-19 Pandemic
Hafnidar, Nursan Junita, Riza Musni, Hafidz Al Kautsar
Working as a nurse during the Covid-19 pandemic has several challenges. Nurses serve a lot of sick people. Many nurses are desperate, but there are also nurses who are capable to resilience by forgiveness. How can nurses forgive their-self, others and the situations, so that it becomes resilience in...
Proceedings Article
Relationships Between Risk Tolerance, Financial Sustainability and Economic Resilience in the Context of Industrial Competition
Tatyana Orlova, Aleksandr Timoshin
The purpose of this paper is to consider the relationships between risk tolerance, financial sustainability and economic resilience. The work also considers the impact of these relationships on the competitiveness of industrial enterprises. The relevance of this study is the fact that at present there...
Series: Advances in Engineering Research
Proceedings Article
The Roles of Nutritional Knowledge on Culinary Students in Pandemic Covid-19
Mahdiyah, Mutiara Dahlia, S A Hakim, Kasyifaturrahmah, Fildzah Rudyah, Putri
The world was shocked by the outbreak of the Covid-19 Virus, with the spread of almost all countries in the world starting in early 2020, followed by the announcement of the status of a Global Pandemic by the World Health Organization (WHO). The role of nutritional knowledge possessed further contributes...
Proceedings Article
Influencing Factors of Mental health of High School Students
Zichen Gu
A group of high school students, especially Chinese high school students with fewer good schools, are under more significant psychological pressure. They often bear higher parental expectations, peer pressure, self-pressure, etc. They must relieve these pressures. Using CFPS data, this article puts forward...
Proceedings Article
Adaptation of Maritime Cultural Elements for Maintaining the Characterization in the Translation of Swearing in Tintin Comic from French to Indonesian
Intania Chathy Kasenda, Muhamad Arif Fredyansah, Prasuri Kuswarini
The Belgian French comic Tintin has been known in Indonesia since the 1970s. The comic series has been translated into Indonesian by Indira Publisher and Gramedia publisher. The characters in this comic are unique and witty. One of the protagonists is Captain Haddock, a unique character due to his unusual...
Proceedings Article
The Effect of Pragmatic Competence on the Communicative Competence of Second Language Learners
Yujie Yan
Pragmatics is conveying the meaning through communication. This paper reviews the related research in the field of pragmatic competence and communicative competence. How to improve the communicative competence of second language learners has been a concern of scholars, and pragmatics is directly related...
Proceedings Article
The Analyses of Causality Relationships for Service Brands Development
Ching-Chow Yang
The globally intensive competition of the business environment has forced the service corporations to gain the trust customer relationship. Developing the service brands and effective management will achieve the customer trust and intimate customer relationship. How to successfully build the service...
Proceedings Article
Analysis of Students' Process Skills and Chemistry Learning Outcomes
Arif Sholahuddin, Yasfi Shadriyah
Generally, teachers have implemented certain learning model without considering how the students are accustomed to the learning model. They often face difficulties to reach learning objective, including process skills optimally. This research aimed to describe the students' process skills and learning...
Proceedings Article
Research on the Status of English Teaching of the Postgraduate Students in the Chinese Agricultural Universities
Jingyuan Xie
The English level of the non-English major graduate students in the agricultural university is relatively low for many years in China. How to improve the students' English basic level in their postgraduate stage in the limited time is should be studied for. In this paper, some strategies to improve their...
Proceedings Article
The Patriotism Education under the Perspective of Globalization
Chuntao Zhou
Globalization is an important feature of the world today. With the further development of globalization, countries and between countries, between area and area, area and the area of contact between the increasingly close, no country in the world and regions can be detached from the world and independent...
Proceedings Article
Research of Innovation and Entrepreneurship Education in Colleges and Universities in the Era of Knowledge Economy
Xiaobin Wang
In the new era, the importance of knowledge can be imagined, and in order to face challenged brought by the era of knowledge economy, special requirements are proposed to colleges and universities. First of all, colleges and universities should have a clear goal in education and pay attention to cultivating...
Proceedings Article
Optical Side Channel Attacks on Singlechip
H.S. Wang, D.G. Ji, Y Zhang, K.Y Chen, J.G. Chen, Y.Z. Wang
Optical side channel attack is a new kind of method against cipher chips, such as singlechips implementing public cryptographic algorithms. Two kind of optical side channel attacks, active and passive attacks, are presented in this paper. First, we implemented optical fault injection attacks against...
Proceedings Article
The Effect of POWER and 3-2-1 Teaching Strategies and Learning Style on Students' Writing Achievement
Susiasih Susiasih, Rahmad Husein, I Wayan Dirgeyasa
Writing is a productive skill, where the students should produce a product in written form. Teaching writing cannot stand alone to improve the students writing achievement. It should be integrated with students' style in learning. This research tries to find out whether the students' writing achievement...
Proceedings Article
a research of how to distinguish suspicious data
Sheng-zhi Guo, Li-sen Pu, Cheng-wei Yang
We get a lot of data from Light weapons testing, such as the data of dispersion and intensive inspection. It is necessary to distinguish the suspicious data to ensure the result of the examination. This essay introduces some criterions about how to judge the outlier in small sample from normal populations,...
Proceedings Article
Strategy Transformation Path Choice of Rural Commercial Banks
Pingan Wang
Rural commercial banks stem from rural credit cooperatives. They are important products of rural financial system reform. Since the establishment of system reform, significant achievements have been made. Great contributions have been made to rural economic development in China. Nowadays, original strategy...
Proceedings Article
An Interactive Approach for Operation Evaluation: Temporal Planning as a Basis
Qiang Tao, Tongzhou Zhao, Dunbo Cai
How to evaluate an operator (or its operations) reasonably is a very important and practical issue. However, many evaluation methods may work as a kind of post-hoc analysis and lack of interaction with the operator. In this paper, we proposed an interactive online evaluation approach that is based on...
Series: Advances in Engineering Research
Proceedings Article
Preparation of Diamine-modified Ordered Mesoporous SBA-15 and Its Adsorption Property to Pb2+
Yanqiu Shao, Tingting Zhao, Wenting Fu, Yuanxuan Lu, Shuangyue Su, Sujuan Liu
With the method Hydrothermal-photosynthesis, respectively prepare mesoporous silica adsorbent with different content of diamine-modified, 5%2N-SBA-15 10%2N-SBA-15 15%2N-SBA-15 20%2N-SBA-15. All mesoporous materials were characterized by X-ray diffraction(XRD), Fourier transform infrared spectroscopy(FT-IR)...
Proceedings Article
Multicultural Education Based on Local Wisdom as an Alternative Values Education in Early-Childhood Education
Nurdinah Hanifah
Education today is focused on the goal to establish intelligence, knowledge, personality and intelligence of children in an atmosphere of globalization, on that matter learning activities should directly engage learners with real life by then they will not be isolated and prepared for rapid changes in...
Proceedings Article
The Development of Digital Technology in Radio Industry
Jieru Zhang
This paper has explored the rise of digital radio broadcasting services and has discussed how these new DAB services have been integrated into the domain of traditional broadcasting and the wider media industry. And this study delineated how the broadcaster and listener have changed their roles in the...
Proceedings Article
How does Griya Batik Mas Pekalongan Promote their Products? The Strategy and its Obstacle
Adawiyah Robiatul, Rina Suprina, Meri Dwi Susanti
Promotional strategies are steps determined by the company to achieve a company's goals. Batik is a genuine cultural heritage of Indonesia which is currently being enjoyed by the people of Indonesia. One of the batik producers in Java is located in Pekalongan City, Central Java. One of batik artisans...
Proceedings Article
Risk Analysis of Lenovo Acquiring IBM PC Division
Jing Zhang, Wenhua Yang
On 8 December 2004, when Lenovo announced its decision to acquire IBM PC Division, the IT industry and business community were shocked. It was a smaller Chinese company from a developing country that acquired a larger American company from the most industrialized economy in the world. Most people thought...
Proceedings Article
Influence Service Quality, Product Quality, and Brand Image to Customer Loyalty at Club Music Center Stage Novotel Lampung
Susi Indriyani
Competition in the entertainment at the music club needs to be faced with the right competitive strategy, the entertainment industry in Bandar Lampung is quite well developed, this is marked by the emergence of some family karaoke, and other entertainment. Hotel Novotel Lampung as one of the four-star...
Proceedings Article
Social Media Strategy for Mass Rapid Transit Jakarta as a New Public Transport Project
Mareta Maulidiyanti, Pijar Suciati
Mass Rapid Transit (MRT) Jakarta, a new mode of transportation in the city currently in its construction phase, will be operational by 2019. To open this new transportation mode for public use, its construction phase requires massive public communication to gain support and build public interest. One...
Proceedings Article
The Effectiveness of Problem-Based Learning and Problem-Solving to Mathematics in Primary Schools
Puja Fijriyani, Mustiningsih, Agus Timan, M. Kurniawan H., Mutmainnah, Ressa Nada Perdana
The purpose of writing this article is to find out the problems and provide solutions in the learning process, how the learning model can be interesting, and make it easy for students to understand the material presented by the teacher. This article is compiled using a literature study approach regarding...
Proceedings Article
The Effect of Discovery Learning Model Assisted with Interactive Learning Video on Students’ Metacognitive Awareness
Eka Fitriana Hamsyah, G Gustina, Fandi Ahmad
This study aims to determine the effect of the learning model Discovery Learning assisted by interactive learning videos on metacognitive awareness of class XI MA Ummul Mukminin. Various efforts have been made by the teacher to increase students’ metacognitive awareness. Metacognitive awareness is related...
Proceedings Article
Does Reading Correlate with Students’ Critical Thinking? A Bridge to Literacy Practices
Sahiruddin Sahiruddin, Esti Junining, M. F. Ubaidillah, Mei C. Len
The construct of reading and critical thinking has been extensively researched in educational contexts and argued to correlate each other. However, there is a paucity of research that explores such a relationship with how students develop their critical thinking skills. This study aims to evaluate the...
Proceedings Article
Company How to Keep Cash Flow Stable Under the Epidemic
Starbucks as an Example
Boheng Chen, Yihua Li
In an economic environment hit by the epidemic, corporate cash flow is likewise subject to great volatility. This study uses Starbucks as an example to show how the company's cash flow is affected by the epidemic and to identify ways in which the company can maintain the stability of current and...
Proceedings Article
Research on International Chinese Education Informatization based on artificial intelligence Technology
Dan Lv, Jin’e Lv
In today’s era, artificial intelligence has become the most core technology in the field of computer science, which is widely used and developed in all walks of life. In the post-epidemic era, international Chinese education has gradually shifted its teaching focus and mode to online teaching, and become...
Proceedings Article
Impact of CEO Equity Incentives on Corporate Innovation and Boundary Conditions in Resource-Dependent Firms
Yichao Qiu
This study empirically investigates the influence of Chief Executive Officer (CEO) equity incentives on corporate technological innovation and explores the boundary conditions of this relationship. Utilizing panel data from publicly listed companies in the United States spanning from 1980 to 2021, the...